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BHAG stands for Big Hairy Audacious Goal, an idea conceptualized in the book, “Built to Last: Successful Habits of Visionary Companies” by Jim Collins. BHAG is a long-term goal that changes the very nature of a business' existence
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I am super humbled and honoured to have Jess Ruhfus, Founder & CEO of Collabosaurus on today's episode!
If you don't know who Collabosaurus is, they're an online match-making platform for brands - so pretty much LinkedIn and Tinder mashed together.
Jess is also the winner of the 2017 Anthill 30under30, she is kicking some serious butt.
She's also a self professed “marketing geek”, which I love and her background in fashion and lifestyle PR, and small business marketing, inspired her to create a web platform that made strategic collaborations simple.
Jess is pretty much just an all round legend and believes that business collaborations are necessary to build a modern business, gain exposure in new locations and reach audiences in an authentic way - which you all know I'm a massive fan of!
Whether it be for referral partnerships, products, social media or event collaborations, Jess built Collabosaurus as a way to source and create growth opportunities in any industry.
Jess now runs entrepreneurial events all around Australia, is a marketing consultant for over 20 brands in the fashion, lifestyle and food industries, and runs the Collabosaurus platform for over 2800 members.
But I think most importantly, she is a massive Harry Potter nerd, just like me ????????
Jess Ruhfus' Links WebsiteInstagram Collabosaurus WebsiteUse discount code “TPBPODCAST” for one month free on the Starter plan (up to 5 connections) Collabosaurus InstagramCollabosaurus Facebook Important Links and MentionsJoin our community The Personal Brand Fam
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The Personal Brand Podcast kicks off with the one and only, Jack Delosa, Founder & CEO of The Entourage ????????
Jack has built The Entourage to be Australia’s largest training institute for Entrepreneurs with over 120,000 members. ????
He also founded The Entourage Growth Fund, which invests in upstart businesses. He’s one of Australia’s leading entrepreneurs and has been listed in the BRW Young Rich List since 2014.
Jack is the co-founder of The Entourage Beanstalk Factory, an organization that delivers entrepreneurial training within corporations to change the way they think about creating their future.
His two books, Unprofessional and Unwritten, are exceptional reads that dig into business, mindset, and entrepreneurial thinking (add them to your to-read list!)
And most importantly, he has an adorable little cavoodle named Bear ????????
This episode is overflowing with amazing wisdom!
Check it out.
Key Takeaways and Quotes"What I do know is that people connect more with people than they do with businesses. People connect more with faces than they do with logos”“A lot of the stuff we think about and think that matters, probably doesn’t. You should care deeply about your life, and your legacy, and your meaning, and your fingerprint on the planet, but recognise that it's still probably going to be insignificant anyway.”
"Entrepreneurship is a skill.”
"When people say Entrepreneurs are born, what they mean is that we have a high risktolerance. We tend to have a fairly good emotional fortitude”
"There are no incredibly great born leaders, right? Some of the best leaders, people that we look up to iconically through history were terrible leaders until they learnt how.”
“When you have a personal brand and a business brand, they are not the same, but particularly if you as a person are deeply connected to the business, there should be an overlap or a connection, or at least ... Perhaps overlap isn't the best word, but perhaps a synergy.”
“To give you an example of a synergistic relationship between a company brand and a personal brand. Jack, if I talk about myself in third person for a second, brand Jack questions, Entourage answers. Jack's the provocateur, Entourage is the educationinstitution.”
"To my view, your 'personal brand' should purely and simply be an authentic extension of who you are. And a representation of who you are. And so it should change and evolve as you do.”
"What I find is that you need to find where the authentic you and the hearts and minds of your audience overlap. I think part of what you're touching on, in my view, is leadership, it's meet them where they are, take them to where they need to be. So if I'm meeting them where they are, but still doing so through my own authenticity, then that's still me. I'm just purposefully displaying a message that I know is going to connect so that I can lead. So I think a combination of both is great.”
"I can tell you unquestionably that [personal branding] improves the bottom line because we track it all, right? And that's the beautiful thing about 2017 is that you can really track where everything comes from. So how we've done the journey of The Entourage, the JD brand has been incredibly important"
"I think we live in a day and age where people crave real, right? So people crave personable and vulnerable, and the word authentic gets thrown around a lot, but I think when genuinely understood it can be really powerful."
"You don't need to try and be like anybody."
"You're at your most powerful to connect with people when you're truly yourself."Show NotesJack's websiteJack's InstagramJack's FacebookJack’s books, Unprofessional and UnwrittenThe EntourageThe Beanstalk FactoryWarren Buffet & Jay Z - Forbes interview
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Are you an Impact-Driven Entrepreneur? Get inspired by listening to world-class entrepreneurs talking about thought leadership, storytelling, content and social media marketing, and of course, Personal Branding.
Host Chad Barnier - The Personal Brand Expert, sits down with entrepreneurs and business owners from Australia and around the world to ask them how they've built their Personal Brands.
Each episode is jam-packed full of practical wisdom. You'll hear nuggets of gold on topics like:
- Storytelling, How to uncover and tell your story so that people listen.
- Standing out from the crowd and being WOW!
- Online positioning: social media, blogs, podcasts, and video
- Offline positioning: events, public speaking, networking, and more!
- Imposter Syndrome and all things Anxiety, Perfectionism, Self Doubt, and Fear of Failure.
- Your WHY! Figuring out what you are here to do and what impact you want to make.This podcast is perfect for founders, business owners, entrepreneurs, but also just for anyone who wants to learn how to build their Personal Brand from Nothing for Profit, Influence, and Impact. ????????????
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