Эпизоды
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If you think your job ends after you design the logo, you’re missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I’m sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals.
I’ll show you how these comprehensive brand books not only improve your design process but also set you apart as a designer who thinks strategically and long-term. Whether you’re new to brand design or have been doing this for years, this episode is all about becoming a designer who delivers real value and builds stronger client relationships.
You will learn:
Why creating brand guidelines boosts your professionalism and helps you charge higher rates Key elements every brand designer should include in a brand book How guidelines ensure consistency and longevity for your client’s brand Tips for positioning brand guidelines as an essential service, not just an add-on Ways that working on guidelines can make you a better designer overallSettle in, grab a pen, and get ready to take your design skills - and your business - to the next level.
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
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Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps I used to attract clients without the constant hustle. You'll get an insider look at how SEO and blogging can bring clients to you on autopilot, why LinkedIn is more than just a place to post, and how networking events can lead to lasting connections.
You will learn:
How to use SEO and blogging to attract high-quality leads even when you’re not actively marketing Ways to optimize your LinkedIn profile and build relationships with your target clients Tips on choosing the right networking events and how to follow up effectively The three strategies that work together to bring clients to you consistently Practical steps to implement the Client Magnet Method and transform your design businessGet comfortable, grab your favorite drink, and let’s get you fully booked with clients who can’t wait to work with you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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Пропущенные эпизоды?
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Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.
You will learn:
How to shift your mindset from freelancer to business owner for reliable income Effective lead generation techniques to ensure a steady stream of clients The importance of diversifying your client base to reduce financial risk Strategies to automate and streamline your sales process for growthPour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In this episode, I share my journey of learning to say no and how it skyrocketed my business, giving me more freedom and better clients along the way.
You will learn:
How to spot red flags and avoid clients who undervalue your expertise Why setting boundaries can boost both your income and your creative energy The long-term benefits of focusing on quality over quantity Real-life examples of how saying no can lead to high-paying projectsSettle in with your favorite drink, grab a pen, and get ready for this super valuable episode!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling to make the leap from just another designer to a sought-after creative partner, this episode is for you.
You’ll learn:
How to pinpoint and connect with your ideal clients who are ready to invest in quality design. Strategies for crafting a unique value proposition that sets you apart from the competition. The key elements of a premium portfolio that showcases your best work and results. Pricing techniques that reflect the true value of your services and attract high-end clients. Ways to enhance the client experience, making your business the go-to choice for premium services.Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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If you’ve ever wondered how to take your design businessfrom freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to achieving a better work-life balance, and there are so many helpful takeaways. Whether you’re in the process of scaling or just looking for ways to refine your business, you’ll find some valuable insights here.
You will learn:
Key steps for transitioning from corporate life to a thriving freelance design business. How to attract high-paying clients and position yourself as a premium service provider. Strategies for setting and raising your rates confidently, without losing clients. Tips on maintaining work-life balance while scaling your design business. Mindset shifts that help freelancers break past income plateaus and avoid burnout.Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Kiri:
Kiri Mohan helps women freelancers who have a background in the corporate world take their contractor business from surviving to thriving. Her Corporate2Contract Core and Collective programs guide women growing their freelance business to set them up for success, earn an income over six figures and get more time back in their day. Kiri knows that there is a way to have a career, a flexible schedule, and get paid what you deserve, and her framework teaches you to do that. When not working on her courses or leading women, she is podcasting (Freelance to Freedom Podcast) drinking tea and reading books.
Website: www.corporate2contract.com
Instagram: https://www.instagram.com/thekirimohan
LinkedIn: https://www.linkedin.com/in/kirimohan/
Money mapper - https://corporate2contract.thrivecart.com/money-mapper/
Podcast: https://podcasts.apple.com/us/podcast/her-balanced-hustle-scale-your-business-with-work-life/id1634211553
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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Selling your design services shouldn’t feel overwhelming, but for many designers, it does. That’s why I’m excited to introduce you to Tyler, New Zealand’s top online sales coach, who’s here to help you shift your mindset around sales and close more deals with ease. With over 15 years of experience, Tyler has guided countless solopreneurs and creatives to success through simple, actionable sales techniques. Together, we’re diving into what’s holding you back from landing more clients, charging what you’re worth, and confidently closing deals that fuel your business growth.
You will learn:
How to overcome the fear of selling and build confidence Proven techniques for having effective sales conversations that convert Strategies to communicate the value of your design services without feeling pushy How to attract premium clients who see the value in what you offer Ways to consistently generate leads in the design industryGrab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Tyler
Tyler is New Zealand’s most trusted online sales coach with 15 years of experience in sales. His extensive experience in corporate roles has set the foundation for his successful coaching business. Tyler specializes in helping online coaches and solopreneurs increase their sales by understanding the psychology of selling and building compelling offers and packages.
He empowers his clients with the confidence and skills to sell with ease, without feeling uncomfortable or forcing the sale. Living in a beautiful small town on the North Island of New Zealand with his wife and two young boys, Tyler enjoys cooking and occasionally playing online games with his son in his spare time.
Connect with Tyler:
https://offers.tylerarcherconsulting.com/sales-objections-made-easy
https://www.instagram.com/thetylerarcher/
https://www.linkedin.com/in/tylerarchersalescoaching/
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Chasing leads is exhausting, and it’s holding you back from growing your design business to its full potential. I’m sharing my approach to consistently attracting high paying clients without the constant hustle. Imagine having clients seek you out, ready to pay what you’re worth, without you ever having to chase them down. It’s all about positioning yourself as an authority, creating a magnetic brand, and leveraging strategies that bring clients to you on autopilot.
You will learn:
How to establish yourself as the go-to expert in your niche and let clients come to you The secrets to building a brand identity that attracts high-value clients effortlessly Proven systems to generate leads automatically, so you can focus on designing Techniques to turn one-time clients into long-term relationships and consistent revenueGrab a cup of coffee, your notes, and get ready to redefine how you run your design business!
AventiveAcademy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand positioning to building a team that allows you to focus on the high-level work that drives your business forward. If you’re ready to stop being the bottleneck and start scaling your design business with confidence, this episode is for you.
You will learn:
How to position your brand to attract premium clients who are willing to pay top dollar Effective strategies to raise your rates and increase your revenue without losing clients The key steps to outsourcing and delegation that free up your time for growth-focused activities How to implement systems and processes that make your business scalable and sustainableGrab a cup of coffee, your notes, and get ready to redefine how you run your design business!
AventiveAcademy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about transforming how you run your business. In this episode, I’m pulling back the curtain on what it really takes to move from a solo freelancer to a true agency owner.
And I’m not just talking about the traditional agency model with employees—I’ll also share insights on the “floating agency” approach, where you bring in contractors only when you need them. It’s a flexible, scalable way to grow without the overwhelm, and it’s a strategy that nobody’s talking about.
You will learn:
The biggest reasons freelance designers stay stuck and overworked The difference between a traditional agency and a floating agency, and which might be right for you How to start delegating tasks without needing full-time employees The mindset shifts that will help you step into a true leadership role Practical tips for structuring your services and processes to work less and make moreGrab a cup of coffee, your notes, and get ready to redefine how you run your design business!
The Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
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Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the exact steps that helped me move from being a solo freelancer to running a thriving design agency. We’ll talk about the mindset shifts, business model changes, and systems you need to unlock sustainable growth and finally step into your role as the Creative CEO of your business.
You will learn:
The three main growth blockers that keep freelance designers stuck How to shift from a freelancer mindset to thinking like a business owner Strategies to package your services and move beyond the one-to-one model How I grew my design business and significantly increased what I charge The importance of systems and automation in scaling your design business How to position yourself to attract high-value clients who see you as a strategic partnerGrab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Designer to Agency Bootcamp, Sep 10-12th, 2024: https://aventiveacademy.com/designer-to-agency-bootcamp/
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You’re doing all the things in your design business—designing, managing clients, handling marketing, and everything else on your plate—but the more you take on, the harder it is to actually scale. You know something has to change, but letting go of control feels risky. In this episode, I’m breaking down what you need to do to shift from being a solo designer to running a thriving agency. From setting up systems to refining your positioning and preparing to hire, we’ll cover the steps that will help you stop doing it all yourself and start building a business that supports your growth.
You will learn:
The biggest mindset blocks that keep designers stuck at a solo level. Why positioning your services is key for attracting premium clients as an agency. Practical steps to prepare for hiring and expanding your team. Marketing strategies that align with an agency business model. Systems you can implement now to streamline your processes.Grab your coffee, your notes, and get ready to rethink how you run your design business!
Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
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Ever wondered how you can charge more for your web design projects?
In this episode, I’ll share my journey from charging $500 for a website to landing $10k+ web projects.
Building on the insights from Part 1 (Episode #119), you’ll learn how to price your web projects for maximum profitability by understanding client needs, communicating value, and building a high-value portfolio.
I'll also share tips on specializing, advanced sales techniques, and leveraging case studies to boost your credibility and rates.
If you haven't yet, make sure to listen to Episode 119 for more foundational strategies.
You will learn:
How to transition from low-priced websites to high-value web projects. The importance of understanding client needs and communicating value. Effective strategies for building a high-value portfolio. Advanced sales techniques to close high-paying deals.Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
LIVE Designer to Agency Bootcamp (Sep 10th - 12th): https://aventiveacademy.com/designer-to-agency-bootcamp/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Ever wondered how to significantly increase your rates?
In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients.
I’ll walk you through the exact steps I took to transform my pricing strategy and attract clients who value my work. From finding your niche to effective sales techniques, this episode is packed with actionable advice you can start implementing today.
You will learn:
How to transition from low-priced projects to high-value branding. The importance of finding and defining your niche. Effective sales techniques to highlight the value of your services. Tips on building credibility and showcasing your expertise.Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Make sure to subscribe to The Profitable Graphic Designer, as this is Part One of our pricing series. You won’t want to miss Part Two, where I’ll dive even deeper into advanced strategies and tips for maximizing your profitability!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Ever feel like you’re drowning in tasks, both personal and professional, as a freelance designer? You're not alone. In this episode, I share how hiring and outsourcing can transform your business and your life. From hiring a cleaner or nanny to taking on a design assistant, I’ll show you the steps to move from solo freelancer to thriving business owner. Discover the freedom and growth that comes with building a team and the tangible benefits it brings.
You will learn:
How outsourcing personal tasks can boost your productivity and mental well-being. The steps to transition from a solo freelancer to a business owner with a team. The benefits of hiring in your design business, including increased efficiency and financial growth. Practical tips for identifying tasks to outsource and finding the right people for your team. How to overcome common challenges in letting go of control and managing a remote team.Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Ever wondered how you can work only 15 hours a week while running a 6-figure design agency?
I used to work 15 hours a day, but I made a conscious choice to change that and spend more quality time with my kids. Now, with the help of my amazing team, I focus on what I truly enjoy and outsource the rest, including tasks like taxes and even house cleaning. In this episode, I’ll share the practical steps I took to transform my business and life. Plus, I’m excited to announce The Creative CEO Accelerator starting in September, designed to help you consistently attract top clients and maximize your design agency income in just five months. The waitlist is now open at aventiveacademy.com/accelerator.
You will learn:
How to prioritize and plan your tasks to maximize efficiency. The importance of building a reliable team and delegating effectively. Strategies for landing high-paying clients and focusing on five-figure projects. Tips for outsourcing tasks that don’t bring you joy or add value to your business. The mindset shifts necessary to achieve a balanced and fulfilling work-life integration.Tune in to discover how you can work smarter, not harder, and take control of your business and life.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Tired of feeling like you have to post endlessly on social media to land design clients? I’ve got you covered! In this episode, I’ll show you how to build a thriving design business without relying on social media platforms. I'll share practical strategies to connect with potential clients, leverage SEO, and make the most of referrals. You'll discover how to create meaningful relationships that lead to real business opportunities.
You will learn
How to tap into your existing network to find new clients Effective SEO techniques to boost your online presence Strategies for asking for and receiving valuable referrals Tips for showcasing your work and expertise without social media Ways to follow up and stay connected with potential clients Say goodbye to social media overwhelm and hello to a more personalized and effective approach to landing design clients!Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Have you ever wondered how to turn your design freelancing into a thriving, successful agency? Today, I sat down with Massimo, the founder and creative director of a niche design agency that achieved a remarkable 7-figure acquisition. His journey from solo designer to agency owner is full of insights, challenges, and triumphs. You'll hear firsthand how focusing on a niche can help you crush competitors and get way more clients and of course - grow your business. This episode is packed with practical advice, strategies, and inspiration for anyone looking to scale their design business.
You will learn:
The key steps to transition from freelancing to running a successful design agency How to identify and embrace a profitable niche for your business Effective techniques to attract bigger and better clients Ways to overcome the biggest challenges during the transition from solo designer to agency owner Valuable lessons and advice for design business owners aspiring to achieve greater successAbout Massimo Zefferino:Founder & Creative director of zfactor - a niche full service creativeagency with a 7 figure acquisition. Host of Angry Designer Podcast
Website | Instagram | YouTube
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Ever wondered how to land high-paying clients, boost your rates, and run a successful design agency?
This episode of The Profitable Graphic Designer Podcast is a bit different because I'm answering questions from you, our listeners. I’ve been in the design industry since I was 15, and now at 33, I’ve experienced it all—from charging $65 for a logo to handling $29,000 branding projects. I’ve worked 9-5, freelanced, and now own a thriving branding and design agency in Austin, Texas.
You will learn:
Tips on attracting high-paying clients. Strategies for finding and maintaining quality when outsourcing design work. Methods for staying motivated and avoiding burnout. Effective time management between multiple projects. How to market design services cost-effectively. Insights into building a strong portfolio that attracts clients.Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Let’s talk about landing those high-ticket design projects that can transform your business. These aren't just any gigs – they’re the ones that allow you to showcase your design skills and command higher fees. To secure these projects, you need to position yourself as a premium brand, build trust with potential clients, and create compelling proposals. I’ll guide you through each step to ensure you can confidently attract and win these lucrative opportunities.
You will learn:
How to establish yourself as a premium brand that naturally attracts high-value clients. Key strategies to build trust and credibility, making clients eager to work with you. Techniques for crafting irresistible proposals that stand out and win contracts. How to negotiate effectively, ensuring you’re compensated fairly for your work. Best practices for nurturing long-term client relationships that lead to repeat business.Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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