Эпизоды
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Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.
(00:49) - From Finance to Marketing: Ankit Digital Journey So Far(05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning(07:21) - Decoding User Behavior: Continuous Learning or Step Changes?(11:19) - Where Does Retention Fit in at upGrad?(15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation(18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement(22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?(26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge(32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations(40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership(45:11) - AI and Data: Transforming Counseling with Technology(49:32) - -
Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
(00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets(06:11) - MarTech: Bridging Old-School and New-Age Busines(13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies(21:01) - Leadership Perspectives on Unlocking Retention Success(29:24) - Talent Supply in Digital Transformation: Keyur's Insights -
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In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.
(00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile(06:22) - Telcos' Trailblazing: Driving Retention & Metadata Magic in Early Digital Times(12:13) - ONMO: Gaming Evolution Beyond Downloads(16:17) - Navigating Global Complexity: ONMO's Localization & Channel Strategies(20:56) - Balancing Act: Central Control vs. Regional Flexibility in Global Operations(23:38) - Early Days to Engaged Users: Onmo's Journey with Retention & Engagement(29:14) - Retention Strategies: Navigating User Behaviors in Gaming Platforms(35:19) - Gamification Strategies: Enhancing User Engagement Across Industries(39:12) - Understanding User Personas: Insights into ONMO's Audience Segmentation(41:55) - Optimizing Acquisition: Balancing RoAS and User Engagement in Gaming(45:51) - Keeping Players Engaged: Strategies for Coin Management and User Retention -
We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.
(00:54) - Ruchdi's Career Path So Far(03:53) - Addressing Data's Neglect in Legacy Systems(06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention(10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data(14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers(19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling(22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics(28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion(31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services(38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him(43:17) - MarTech: No Longer a Luxury, but a Necessity(46:59) - Improved Business Performance through MarTech Understanding(48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today -
Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
(00:52) - More About The Insurance Landscape In India (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe? (13:25) - The Big Buyer Persona (19:03) - The Post-Purchase Game: What Metrics Do They Track? (25:12) - Selling Insurance: What Are Your Users Looking For? -
Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.
(00:42) - How Did Rahul End Up in CRM? (02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality(04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality (06:08) - Contrasting CRM Evolution in Hospitality vs. Retail (10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality (14:54) - Navigating Consumer Segmentation in Hospitality (18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets (20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty (24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact (29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts (32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences(36:11) - F&B Personalization: Data and Tech for Better Customer Experience(40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions(45:02) - Scaling Experiences & Overcoming Regulatory Hurdles (47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B -
Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.
(02:21) - Anshul's Growth Adventure from Broadcast to Broadband(07:34) - The Two Types of Retention in Telecom (10:08) - Maximizing Lifetime Value of Prepaid Customers(12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth(15:44) - Driving High-Value Conversions with Insightful Hacks(19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition(23:04) - Broadband to Be the Next Growth Frontier (26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment(31:10) - Airtel's 3-Pronged Growth Approach(34:36) - Graduating Premium Users to Airtel Black (38:41) - Customer-Centricity: Airtel's Competitive Edge(41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions(46:36) - A Unified Approach in Airtel's Multi-LOB Strategy(49:50) - Navigating Data Monetization Challenges in the Telco Industry(51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024(54:50) - Leveraging AI, Data, and Customer Channels in 2024 -
As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions.
(01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change (39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution (01:03:47) - Maximizing Business Success: Harnessing Both Existing and New Data -
Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.
(01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigating Customer-Centric Retail Challenges(08:02) - Orchestrating Success: Navigating Complex Organizations vs Agile Startups(10:41) - Transforming Car Trading: Insights from the Middle East Market(14:54) - Technology's Evolution in Car Trading: From Assistance to Independence(18:44) - Simplified Car Trading: Transparent Pricing for Hassle-Free Transactions(28:00) - Unlocking Trust: The Key to Retention(31:17) - What is Good for Customer is Good for Business(34:49) - Creating a Customer-Centric Car Trading Ecosystem(41:05) - Streamlining Car Buying: From Consideration to Purchase in Three Days(49:06) - Balancing Technology, Retention, and Profitability in E-Commerce(56:44) - Understanding Short-Term Choices in Business: Compulsions and Challenges(01:00:45) - Enhancing User Experience Through Personalization and Data Utilization(01:05:34) - Navigating Technology Trends in the UAE Ecosystem -
When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.
(00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey(06:37) - Playing the Nostalgia Card in Real Money Gaming(09:32) - Mastering the Game of Indian Gaming and Real Money Ventures(14:53) - Quantum Gaming: Winning with Data-Driven Decisions(20:24) - Retain and Reign: Strategies for Gaming Success from Day One to Power User Status(24:29) - Nurturing Gaming Enthusiasts for Long-Term Engagement (27:24) - How Zupee Advocates Responsible Gaming & Builds Trust(32:09) - Zupee's Approach to Responsible Gaming Through Community Insights (36:51) - Unlocking India's Market: Language and Localization Strategy(38:41) - Crafting a Marketing Tech Stack: Smart Solutions for Growth(42:11) - Maximizing AI and ML: Winning Strategies in Gaming(45:30) - Navigating User Behavior: Zupee's Real-Time Intervention Strategy -
And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage.
This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject.
Get ready to enter the rabbit hole because the latest episodes are coming your way real soon. Stay tuned! ⏳
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We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.
(01:49) - Agency to Client and Back Again(06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO(08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape(13:02) - Understanding the Lay of the Land (14:58) - Evaluating Retention Maturity: Rating UAE & KSA (20:08) - Comparing UI/UX Standards: Legacy Brands versus Digital-First Innovators(21:55) - Balancing Internal Talent and External Expertise in Legacy Orgs (24:22) - From Bold Investments to Half-Hearted Attempts (28:16) - Fostering Customer Loyalty in Finite Markets (31:00) - Data - The Key to Retention Success (36:47) - MarTech Investment: Stack Selection, Overpayment, and Underutilization(39:43) - 3 Avoidable Mistakes in Stack Building(42:12) - Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing(46:12) - Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics(49:50) - Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets(52:56) - Elevating Business Impact: Transformative Tales from the Agency Trenches(55:32) - Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing -
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
(01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver(01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses(09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience(12:57) - Navigating Dirty Data to Uncover Diamond Customers(17:55) - Toeing the Line Around Retention vs. Growth(20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing(27:08) - Should the Chief Retention Officer Get a Seat at the Table?(32:18) - Rethinking Strategies for Sustainable Growth(36:30) - Riding the Agency Wave: CMOs' Surfing Strategy(41:26) - Getting Your Hands Dirty from Day Zero(47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey(51:53) - Adjusting Investment Relative to Milestones(59:59) - Craft Reigns Supreme Over Data and Tools(01:07:04) - Which Brands are Killing at Retention in India? -
Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement.
(00:21) - 16+ Years of Putting Consumers First in Marketing(03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation(06:46) - Bridging Generations Through Authentic Branding(13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language(17:16) - Weaving Dermat Led Services into Customer Stories(21:53) - The Ongoing Journey in Harnessing Customer Data at Kaya(24:23) - Baskin Robbins: Turning Nostalgia into Digital Success(30:25) - Reviving Baskin Robbins: A Digital Transformation Tale(37:16) - Navigating Bold Moves and Partnerships in Marketing(41:31) - Insights that Ignite, Campaigns that Conquer -
In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio between LIC and private players.{
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In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms.
(01:56) - Echoes of Inception: The Birth Pangs of HyugaLife (06:41) - D2C Unveiled: HyugaLife's Strategic Marketplace Positioning (09:51) - Consumer Navigation: HyugaLife's Purposeful Role Explored(12:23) - HyugaLife's Distinctive Qualities Compared to Direct Purchases from a D2C Brand (18:33) - Making Retention the Guiding Star at HyugaLife: Innovative Experiments in Focus (25:55) - Beyond Brand Allegiance: How HyugaLife Deciphers Modern Consumer Discovery (28:24) - Crafting Individualized Content: Persona Mapping and Communication Strategies at HyugaLife (30:32) - Synergizing Product, Tech, and Marketing for Optimal Growth (32:41) - Assessing the Impact of Celebrity Endorsements on Growth Metrics (37:56) - Optimal Strategy: HyugaLife's Embrace of App Downloads and Personalization Strategies (41:34) - Delving into User Acquisition through the App Landscape (44:03) - Tech Strategy Unveiled: HyugaLife's Build vs. Buy Approach (46:03) - Striking the Balance: Navigating the Communication Dilemma at HyugaLife - Показать больше
