Эпизоды
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Apple. Garmin. Aura. Whoop. These wearable tech brands are supposed to motivate us to move more and give us a snapshot of our health. But does it work? In this episode, we explore the rapidly evolving landscape of wellness technology, particularly focusing on wearables and AI-powered health tools.
Key takeaways:
* Wearables have transformed personal health monitoring.
* What is the psychological impact of all this data
* Is it ok that AI tools are becoming integral in health diagnostics
* Sandy’s personal experiences with her Garmin watch and hypothyroidism
* What are the ethical concerns around data privacy
* Does technology enhance or control personal health decisions
* What we think the future of healthcare will look like with AI integration
* Can understanding personal data lead to better health outcomes
* A cry for responsible data management in health tech
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
In this episode, we reveal the secret project we've hinted about for months!! We've just released Well Well Well, a new marketplace designed to showcase wellness events and classes. Our goal was to create a beautifully curated wellness space where health enthusiasts can find the hottest events in wellness. Key takeaways:
* What exactly is the Well Well Well marketplace
* Why we knew the time was right to build a marketplace
* What marketing problem is Well Well Well solving
* How wellness teachers can showcase their classes to a broader audience
* How Well Well Well will simplify the marketing for wellness creators
* What kind of events will work on the marketplace
* Can both in-person and online events can be featured on the marketplace
* How visibility into other practitioners' offerings will inspire creativity
* Why do we have a revenue share, and what is it
If you’re a wellness teacher, coach or practitioner, you can learn more about the marketplace here. If you’re a wellness enthusiast and looking for a new experience, class or workshop browse the Well Well Well marketplace here.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
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In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement.
RESOURCES
Learn more about Hannah and Christian here.
Listen to the Pilate's Exchange's series on tech, AI and movement here.
Check out the Hey Marvelous platform here.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales).
HERE'S WHAT WE COVER:
0:00 - The unknown benefits of affiliates in the wellness industry.
03:36 - You're not being salesy. You're saving clients time and money.
06:52 - There's more to recommend than you initially think.
11:49 - Using your affiliate recommendations for content ideas
15:36 - Why you don't want to rely solely on affiliate income.RESOURCES:
The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash.
Recently, we were interviewed by our friend, Sara Fisk, on The Ex-Good Girl Podcast. The conversation was so impactful that we knew we had to share it with you. In this episode, we openly discuss our experience of being cancelled over our previous name, Namastream. We delve into the realities of cancel culture, the feeling of being muted, and the fear that often holds women entrepreneurs back from speaking their truth. You’ll gain insight into our strategies for navigating negative feedback, harnessing your immutable power by tapping into your intuition, leveraging community support, and much more.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphasizes the need to balance passion with problem-solving and the significance of listening to one's inner calling. They also share personal experiences of navigating change and the joy of rediscovering their creative energies after stepping away from a coaching program that no longer aligned with their values.
What's covered in this episode:03:08 - Reflecting on the Shutdown of a Coaching Business
04:09 - Understanding the Concept of Running a Soulful Business
04:18 - Introduction and Reflecting on the Decision to Close the Coaching Program
06:51 - The Challenges of Staying Connected to the Initial Calling
10:19 - The impact of fear and people-pleasing exposed
11:54 - What your emotions can tell you about your business
17:16 - The need for passion and intention in business
27:15 - The freedom of closing down a business that no longer aligns
27:49 - Reflecting on past experiences
29:20 - Hot to listen to your inner desires
31:28 - What jealousy really means
32:56 - Why you need to run a soulful Business
Thanks for listening. New episodes drop every Monday. Make sure to subscribe so you don't miss an episode ❤️
RESOURCES:
The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are plenty of people out there who have had to face similar heartbreaking decisions, which is why we are using today’s episode to dig into the circumstances that led to this decision, and why we’re so excited for what comes next. Join us as we share the journey of our coaching company, what we loved most about it, and how we ultimately decided to bring it to a close.
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond.
RESOURCES:
Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcast
I Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/
Hey Marvelous — https://www.heymarvelous.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy products can set you apart. We also delve into the strategies successful businesses are using to maintain their edge and why embracing change is critical in this fast-paced space. Whether you’re a newcomer or a seasoned pro, this episode offers valuable insights into thriving in the ever-evolving wellness landscape.
Yoga with Adriene — https://yogawithadriene.com/
Rowe Casa Organics — https://www.rowecasaorganics.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you.
In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.
RESOURCES:
List Love — https://wellnesscreator.heymarvelous.com/product/74030/aboutThe Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Sarah Fay — https://sarahfay.org/
Substack — https://substack.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author.
Sarah Fay — https://sarahfay.org/
Sarah Fay Substack — https://substack.com/@writersatwork
Pathological — https://www.amazon.com/Pathological-True-Story-Six-
Misdiagnoses/dp/0063068680/
Cured: The Memoir — https://www.curedthememoir.com/
James Patterson on Substack — https://substack.com/@jamespatterson
Ash Ambirge on Substack — https://substack.com/@ashambirge
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!!
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
Hey Marvelous on X — https://twitter.com/hey_marvelous
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business.
We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified.
The Luminaries Membership — https://www.andshe.co/membershipThe Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding
new listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing.
monday.com — https://monday.com/
And She Spoke Podcast — https://andshe.co/podcast
Audacity — https://www.audacityteam.org/
Dropbox — https://dropbox.com/
Zencastr — https://zencastr.com/
StreamYard — https://streamyard.com/
Riverside — https://riverside.fm/
Transistor — https://transistor.fm/
I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/
Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcast
Substack — https://substack.com/
Sarah Wilson — https://sarahwilson.com/
Descript — https://www.descript.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
As we wrap up season one of The Wellness Creator podcast, we look at
the current wellness trends that you need to know to have success in your business.Key Points From This Episode:
• The role that YouTube could play in the growth and expansion of your business.
• Exploring the value of having content on multiple platforms.
• What we can learn from the harmonious relationship between podcasting and YouTube.
• Why community matters in wellness, and debunking some community-related myths.
• How to use AI strategically.
• The power of experimentation.
• Final thoughts on how to ensure success for you and your wellness business.RESOURCES:
‘YouTube Trends in 2024 with Meredith Marsh’
Descript (video editing tool)
The Luminaries Membership
Hey Marvelous
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
Today's episode is about copywriting and the importance of the words that you use in your marketing as a way of conveying the value that you sell and share with your audience. We are thrilled to host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the current state of copywriting in the wellness industry. We learn about the importance of writing compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we explore the common mistakes that people make when writing copy, how to paint the perfect picture with your words, how to write copy that sells, and how to be proactive without being controversial. This week’s call to action is for entrepreneurs (and especially women) to be unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you can do when you’re feeling stuck in your copywriting and where to start, with some crucial resources to help you along the way.
Key Points From This Episode:
• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.• Understanding the power of compelling copywriting.• Common mistakes that people make when writing copy; the dangers of ambiguity.• How to paint the perfect picture.• Learning about what sells and what doesn’t.• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.• How to be provocative without being controversial.• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.
Resources We Mention: MyMind — mymind.com/Hey Marvelous — heymarvelous.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wellwellwell.blog -
As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!
In this episode:
What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesn’t.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why it’s important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:
Root & Rise
Root & Rise on Instagram —@_rootandrise
Morgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmiller
Morgan Kitzmiller on Instagram —@morgankitzmiller
ConvertKit
ConvertKit’s Creator Network
Hey Marvelous
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