Эпизоды
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We just have to start with a massive THANK YOU to all of you who listen to our content each and every week. It's all of you that have kept this project fun for us for the last (almost) two years. With incredibly full hearts, we are signing off!
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We always hear about how picking the wrong partner can be so devastating for founders and businesses. In this case, Rachel and Julie are a power team. They have such complimentary skillsets and it's that yin and yang that has allowed P.Volve to become the fitness powerhouse that it is today. Press play to hear their story!
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Пропущенные эпизоды?
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Not many people make the pivot from the New York financial industry to become a west coast beauty entrepreneur but Cheryl did! In this episode, she talks through her introduction to beauty and the early days of lilah b. She also shares her perspective on the power of community and how it has helped her along the lilah b. growth journey. Press play to hear her tell us all about it!
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It's extremely rare when we hear an established business is exactly the same as it was in year one. As businesses are growing, they need to evolve, adapt and pivot. The problem is that most brands have to start from scratch when they do decide to pivot. Ali's story with Bulletin is so interesting because her brand was actually strengthened thanks to these pivots. Press play to hear how she did it!
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If you've been keeping up with the DTC space, you know that now is an incredible time for brands receiving funding. Every time you open up a social app, you'll see headlines of massive fundraising announcements. What you may not know is what happens behind the scenes and how these brands end up raising the money they do. Maggie's story is incredible. She shares a great example of how she used her expertise to build her portfolio of investment companies before she had the money to truly angel invest. This is a must-listen episode for anyone thinking about the world of investing and fundraising- especially if you plan to invest one day. Press play to hear Maggie tell us all about it.
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In this episode, we get to hear Kat and Victoria talk through their founding story of their business, Lohn. We hear about how they got connected with one another, how they leveraged custom products to bring in some initial revenue and how they tapped into the trade show circuit to get their name out there. If you're struggling to find work you're passionate about, at any point in your career, give this episode a listen to hear how Kat and Victoria created their own path.
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Lohn Instagram
Lohn Website
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I had seen Everist everywhere before we got to speak with them on the podcast. Their branding and PR strategy was just so well executed, they were everywhere (and still are). In this episode, we hear about how both co-founders work together and some of the challenges they've overcome in their first year in business. This is an amazing blueprint for anyone looking to launch their own take on a saturated category. Press play to hear Jess and Jayme tell us all about it!
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Everist Instagram
Everist Website
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We are so impressed by Aila. She took a chance on an unknown jewelry brand that would later become the Mejuri empire that we know today. Aila walks us through the different growth stages of the company and how her marketing campaigns took social media by storm. She is incredibly articulate and provides so much great advice for people early in their careers. The other key call out in this episode is the power of working under great leadership and how far your network will take you. I'll never do this conversation justice in a short description so press play and hear it all straight from Aila!
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Aila's Instagram
Merit Instagram
Merit Website
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Annabelle's story from corporate to entrepreneur is one we hear all too often! You never know when the idea for your business will strike. Marketing as a gift brand can be incredibly difficult, how do you make sure you're top of mind for the few times each year when someone buys a gift. The solution to that question, for Annabelle, was in personalization. Press play to hear her tell us all about it!
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Allison Statter has such a cool story. In this episode, you'll hear about her upbringing and her experience joining the family business. My favorite part of her story is hearing about her not taking the easy road. It was important to Allison for her to find her niche and carve her own path. Not only did she find a lane that she excelled in, she built an entire business around it. In a world that is as competitive as the marketing agency world, she and her team have landed such amazing brands and talent, which is a testament to Allison's understanding of the space. Press play to hear her tell us all about it!
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Brand we’re loving this week: Three Ships
Use this link or the code THEYGETIT20 for 20% off your order!
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Allison Statter's Instagram
Blended Strategy Group
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If you're an employee, in a leadership role, own your own company or anything in between, you need to know where you're going. I've done so many jobs before without understanding how my day to day was impacting the company overall. This is incredibly dangerous for several reasons: your team won't know how to prioritize, your team will find it difficult to stay engaged when times get rough, and your company won't stand a chance at making real progress towards a goal that doesn't exist. In this episode, I break down the importance of having a 3 year vision and how you can go about writing your own. Get a pen & paper out and press play to get started!
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Brands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into pay. Maile's work on the positioning and marketing of Human Improvement is making HI the obvious choice for consumers. Press play to hear Maile tell us all about it!
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Brand we’re loving this week: Mintier
Use the code THEYGETIT for 20% off your order!
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Human Improvement Website
Human Improvement Instagram
Maile Minardi Instagram
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I have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig into what it takes to change people's minds about eating bugs!
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Brand we’re loving this week: Mintier
Use the code THEYGETIT for 20% off your order!
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Human Improvement Website
Human Improvement Instagram
Maile Minardi Instagram
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You've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a high-growth company, we think these lessons are important to internalize quickly! Press play to hear us talk it through.
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From playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going along with what is expected of you from external influences is just so limiting. Trust yourself and bet on yourself!
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Brand we’re loving this week: Three Ships
Use this link or the code THEYGETIT20 for 20% off your order!
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JT's TikTok
JT's Instagram
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If I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some way. Make sure to press play if you're looking for the best ways to identify if you are holding yourself back, if you want to learn where that comes from and, most importantly, if you want to develop the tools to overcome this part of yourself!
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Brand we’re loving this week: Three Ships
Use this link or the code THEYGETIT20 for 20% off your order!
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This episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what is!
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Brand we’re loving this week: Mintier
Tired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?
Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.
Use code THEYGETIT for 20% off your order
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DedCool Website
Dedcool Instagram
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Imagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision is what helped her create a new subcategory in an industry dominated by huge players. Press play to hear Carina's take on starting DedCool.
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Brand we’re loving this week: MintierTired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?
Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.
Use code THEYGETIT for 20% off your order
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DedCool Website
Dedcool Instagram
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The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you’re in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What’s on your mind 2. And what else 3. What’s the challenge here for you 4. What do you want 5. What do you need from me 6. What are we saying no to 7. What was the most impactful for you.
Use these in your next meeting with a team member and let us know what you think!
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Brand we’re loving this week: MintierTired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?
Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.
Shop the modern breath mint here
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Great storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy!
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Brand we’re loving this week: MintierTired of coffee breath? You may often reach for mints or gum. The problem with those options is that they both contain a bunch of sugar, which actually feeds bacteria and perpetuates bad breath. Kind of pointless, right?
Enter: Mintier. The minty breath oil that nips bad breath in the bud. You control how little or how much you want to use each time so you’re never left wanting more.
Shop the modern breath mint here
—
Gabby’s Website
Gabby’s Instagram
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