Эпизоды
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Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage.
In this episode, you'll learn:
• [2:15] Why your Instagram following doesn't matter (and what editors really care about)
• [5:30] The exact formula for writing pitches that get opened and read
• [12:45] How to find editors' contact information for free
• [18:20] The right way to follow up without being annoying
• [25:40] Understanding affiliate links and modern PR opportunities
Resources Mentioned:
• Google News Alerts - google.com/alerts
• Help a Reporter Out (HARO) - helpareporter.com
• Mail Track for Gmail - mailtrack.io
• Follow #journorequest on X (Twitter) and LinkedIn
• Sub Stack Newsletter Writers:
- Trae Bodge - traebodge.substack.com
- Aly Walansky - alywalansky.substack.com
Sponsored By:
Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast
Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC
Connect with Gloria:
Website: gloriachoupr.com
Instagram: @gloriachoupr
Free PR Masterclass: gloriachoupr.com/masterclass
Connect with Tracy:
Instagram: @tracymatthewsny
Facebook: @FlourishThriveAcademy
TikTok: @flourish_thrive
Buy The Desired Brand Effect: desiredbrandeffect.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.
(Haven’t read it yet? Buy it here)
One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice.
So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines.
Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales!
In this episode, you’ll learn:
[01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide[03:00] Why I wrote the Desired Brand Effect
[04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥
[07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’
[10:11] Accountability - Eliminate excuses and take responsibility for your business’s success
[12:50] Your Brand Story - Making your customers the focus of your story
[14:54] Emotional connection - what makes jewelry customers buy more
[16:07] Visual Identity - how your band creates an experience for your customer
[18:20] Brand Alignment - what separates the brands that work from the brands that don’t
[24:52] Dive Deeper - ways to really get to know your customers and what they are looking for
[28:51] Common branding mistakes to avoid
[29:41] Quick wins you can implement today
Here are the resources mentioned in the show:
Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!)
Buy the Desired Sharing Proposition Brand Guidelines.
Subscribe to my ‘Sales on Repeat' Private Podcast
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Пропущенные эпизоды?
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500 Episodes!
Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together!
To celebrate - this episode is all about reinventing ourselves.
We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level.
This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.”
In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be!
Here’s what’s in this episode:
[0:00] I’m giving you the same process that has helped me make millions
[1:54] Your Setback is Your Comeback + 500 Episodes!!
[3:36] The secret I’ve been hiding for 5 years
[7:36] The future of Flourish & Thrive and what it means for you
[11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts
[12:58] 2 personal setbacks that led to who I am today
[16:23] What are your setbacks trying to tell you?
[21:08] Letting creativity bloom in your life
[23:18] Making a comeback plan
[26:14] Leveraging your setback lessons
[28:28] A friendly reminder: find a supportive community
[29:44] Embrace the journey and celebrate with me
Here are the resources mentioned in the show:
Connect with Tracy on Instagram!
Buy Gloci - supports healthy gut and glowing skin
Get the Holiday Sales Machine Marketing + Holiday Content Bundle
5-Step Holiday Sales Masterclass
Join our JMC Holiday Sales Challenges TODAY!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?”
That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be.
In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits.
This episode’s rundown:
[00:00] Intro
[00:42] 5-Step Holiday Sales Masterclass
[02:03] Introducing Alicia
[04:05] Holiday Content Marketing Bundle
[04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur
[11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle
[13:26] Giving birth to a book: the pregnancy of book writing
[15:46] Reaching your Higher Self: Creating a New Identity
[19:21] A 5-step framework for Building Higher-Self Habits
[22:45] Mitigating Negative Thought Patterns and Maximizing your Potential
[32:01] Being Open to Becoming More
[34:26] Self-Publishing Your Own book
[36:32] Finding balance in business: Creativity, Chaos, Order, and Integration
[43:02] Designing Habits that Work: A.C.T.S
[48:58] Make your own Audiobook
[49:45] Join the JMC Holiday Sales Challenges
Here are the resources mentioned in the show:
Follow Alessia on Instagram!
Buy Alessia’s Book: Higher Self Habits
Get the Holiday Sales Machine Marketing + Holiday Content Bundle
5-Step Holiday Sales Masterclass
Join our JMC Holiday Sales Challenges TODAY!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Marketing is hard work. It takes a lot of time and energy to acquire a new customer.
And while we wish every customer would become a repeat customer, many just buy once and are never seen again.
So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned?
I’m talking about increasing your Average Order Value (AOV).
In today’s episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work.
This episode’s rundown:
[00:00] My big move!
[02:18] Strategies to increase your Average Order Value (AOV)
[03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses
[05:31] Hummingbird Rising: Your setback is your comeback
[08:12] Sell 20% more product to each customer on average
[11:08] Create a win-win between you and the customer
[14:29] Add value and charge more without increasing costs *much*
[16:11] Give a shopping experience
[18:20] Get your customers to buy now and fall in love with the item
[20:23] Make it easy on yourself - let us help you
[21:22] Give us feedback and spread the word!
Here are the resources mentioned in the show:
Join the Holiday Sales Challenge
The Holiday Sales Machine Marketing + Content Bundle
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Follow @Flourish_Thrive TikTok
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If I could solve one business problem for you - what would it be?
That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems.
Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems.
In this jam-packed hour you’ll hear questions and answers for:How to make buying from you so easy that your customers can’t help themselves
Give your customers an experience they will remember and come back for again and again
Turn your most loyal customers into brand ambassadors and affiliates
What to automate and outsource - and what to do yourself
And much, much more.
Solutions Given:
[00:00] Recapping our latest live mastermind event
[2:09] The JMC: learn Holiday Promotion Strategies and get accountability
[3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands
[04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially
[08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special
[10:05, 23:15] Serving your customers: sell more by making it easy
[13:00] Email marketing: what happens if my customers unsubscribe?
[15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)?
[20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it
[31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them
[40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches.
[42:30] AI marketing: can I use AI to attract my ideal customers?
[50:57] Legal: Can I “poach” customers from other platforms?
[58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever!
[59:37] What’s working right now to give you great results this Holiday Season
Here are the resources mentioned in the show:
Join the 30-Day Holiday Sales Challenge
5-Step Holiday Sales Playbook Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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I know you’re probably swamped this time of year with the holidays right around the corner.
It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with.
Don’t worry - I’ve got your back!
In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.
This episode’s rundown:
[00:00] Get my 5-step holiday sales playbook masterclass - for free
[04:16] Join my upcoming masterminds for 6-7-figure business owners
[06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
[06:41] Identify your vision and turn it into goals
[08:59] Create a strategy that supports your vision
[10:39] Break down your strategy into tactics
[12:21] Execute your RGAs - Hannah’s story
[14:25] Break free from your limiting beliefs with a sales mindset
[19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story
[22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC
Here are the resources mentioned in the show:
5-Step Holiday Sales Playbook Masterclass
30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Managing a business can take so much time.
Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like.
Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity.
And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week.
This episode’s rundown:
[00:00] Intro & introducing Callan Faulkner
[04:35] Using AI to make businesses efficient
[09:26] AI for web search (hint: do the polar OPPOSITE of Google search)
[14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model
[16:54] Research with confidence: use Perplexity
[20:01] Write pitches for PR using Claude
[23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means)
[25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds
[28:15] The best way to learn AI to streamline your business
[35:26] Latest Updates and Big Changes
Here are the resources mentioned in the show:
Save your seat for Callan’s FREE AI Masterclass!
Join JMC's 30-day Holiday Marketing Strategy Challenge for October
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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“I feel like I spend more time on content creation than making Jewelry.”
If that line resonated with you - you’re not alone.
Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.
I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.
In this episode, you’ll learn:
[0:00] Latest news and announcements
[03:23] How Phil went from hating agencies to starting one himself
[06:44] What should the customer say to create the best testimonial?
[08:38] The ethics and legality of incentivizing customers for testimonials.
[09:40] How much should you budget to pay for customer reviews?
[12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates
[15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)
[16:54] Optimal length for a user-generated video
[17:41] How do you prep someone to do an unboxing video?
[19:02] Editing testimonial videos & compilations
[22:07] Scoring customer testimonials and determining compensation
[24:05] Advertising strategies if you don’t have the budget to hire an agency
[27:14] What it’s like to work with Phil & how to connect with him
Here are the resources mentioned in the show:
Phil’s website - Creative Launch
Follow Phil on Instagram
Laying the Foundation - Enroll now (final cohort)
Magnetic Marketing Masterclass - Watch on Demand for free
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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How much ROI can you get in ONE year by investing in yourself?
Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right.
What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results.
The panel discussion rundown:
[0:00] [News & Announcements / Intro]
[4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame
[17:12] Erin’s journey from $18k a year to $19k in one month
[22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients
[26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business
[30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching
[34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths.
[42:33] Lindsey - from $13k / year to six figures in 4 years
[47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?”
[1:04:31] Invitation to join LTF - and how to contact me with any questions you may have.
Here are the resources mentioned in the show:
Laying the Foundation
Ask Tracy A Question About LTF
Magnetic Marketing Masterclass
Guest (Instagram)
Website
Erin Kandoll
Twisted Ginger Jewelry
Lindsey Kirk
Lindsey the Ladysmith
Laura Stamper
Laura Stamper Designs
Lara Miller
The Charmed Rabbit
Wanda Nichols
VANDA Inspired
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Make this your highest revenue holiday season ever!
It may only be September - but the holidays are almost here.
And for Jewelers - this is our busiest time of the year.
Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.
In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.
The rundown:
[0:00] Latest News and Announcements
[1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
[3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level
[08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead
[9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
[14:19] Transform your gemstones into timeless memories and unforgettable experiences
[20:58] Different customers reside on different social platforms - where to go to find the customers you want
[22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
[25:28] Conclusion: Putting it all together
Here are the resources mentioned in the show:
Magnetic Marketing Masterclass
Laying the Foundation
VIP Upgrade
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Would you have the courage to change cities to follow your dream?
Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.
Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.
And today - she shares why she made such a brave choice.
In this episode, we cover:
[00:00] Latest News & Announcements
[01:50] Breaking Free: From the Corporate World to Painting
[05:37] Nicole’s Creative Process
[07:27] Painting with Metal
[09:21] The Big Move: Changing cities to find a community
[11:29] All or nothing: Upgrading to VIP
[14:02] Almost backing out - seeing a Sign to continue
[18:51] 1-1 mentorship: receiving clarity & focus
[20:54] Finding & Charging Dream Clients
[22:50] Developing the businesswoman mindset
[23:59] Making a connection and finding a community
[26:47] Nicole’s advice to new business owners about Laying the Foundation
Here are the resources mentioned in the show:
Follow Nicole on Instagram!
Nicole’s Website
4-Step Magnetic Marketing System Masterclass
Laying the Foundation
VIP Upgrade
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.
Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.
In this episode, we cover:
[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her “Golden Prison” to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Today’s Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marion’s favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marion’s advice to listeners considering Laying the Foundation.
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp
Follow Marion on Instagram!
Check out Marion’s Jewelry Brand Atelier Siméon
Laying the Foundation
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
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What would you do if you lost everything?
That happened to today’s guest Laura Stamper.
In just 3 months - she lost everything. Her husband, her house, and her art studio.
But Laura didn’t let that stop her.
She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.
And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.
[0:00] Latest News and Announcements
[1:43] Who is Laura?
[4:55] How Laura lost everything
[12:07] Overcoming indecision and turning her life around
[16:05] The case for selling wholesale: hourly rate
[19:07] Investing in her business: 3x ROI in just one year
[23:06] The biggest factor to growing her business: email marketing
[27:58] What’s it like working with the coaches at Flourish & Thrive?
[31:57] What are the biggest changes coaching made for your business?
[34:02] Specific sales growth quarter-by-quarter
[35:20] Laura’s advice to YOU
Here are the resources mentioned in the show:
Follow Laura Stamper on Instagram!
Laura Stamper’s Website
Sign up for the Jewelry Brand Makeover Bootcamp
Laying the Foundation VIP
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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xo, Tracy Matthews
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Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?
In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.
In this episode, you’ll learn:
[0:00] Latest News & Announcements
[6:10] Ashley’s Journey to Selling Permanent Jewelry
[11:51] What are the obstacles?
[16:08] Repeat customers & adding value
[19:15] Getting started
[20:03] Marketing permanent jewelry [20:50] Differentiating yourself[22:45] Justifying your pricing
[24:10] Offering warranties
[26:30] Getting Positive Online Reviews
Here are the resources mentioned in the show:
The Babe Standard
Sunstone Permanent Jewelry Welders
Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.
I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.
In today’s episode - I share my key takeaways from a mastermind I attended last week.
This episode’s rundown:
[0:00] Latest News & Announcements
[4:15] Getting in the room with powerful people
[14:28] Clarity & Stillness
[16:19]] Unfrazzling your business
[17:44] Deciding to Transform
[20:24] Seasons of Business
[22:39] The 6 Pillars of Wealth
[24:27] Don’t let the “no’s” keep you from knowing
[28:08] The power of being with powerful people
Here are the resources mentioned in the show:
Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
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Do you feel like you wear a mask as you go through life?
In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…
And help take them off.
She does this in a process she calls - appropriately enough - unmasking.
If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!
In this episode:
[0:00] Latest News & Announcements
[4:00] Introducing Paula
[5:00] How Tracy & Paula met & Unblocking compliments
[7:50] Tracy’s Masks
[12:42] When Paula discovered her gift
[21:14] Spiritual Shorthand
[23:18] Childhood & Self-Forgiveness
[27:05] Tracy’s Real-time Unmasking
[31:21] How Unmaking Changes Photography
[34:43] Unmask Yourself
Here are the resources mentioned in the show:
Follow Paula on Instagram!
Book a Session with Paula
5-step Jewelry Sales Playbook
Buy my book: The Desired Brand Effect
Desired Brand Effect Mastermind Retreat
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
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Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World
It’s easy to get lost in the daily business grind.
But isn’t there more to business than that?
In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.
This episode’s rundown:
[0:00] Announcements and Introducing Jessica
[5:25] Tracy & Jessica vibe together
[7:28] How Jessica built and sold her business
[14:06] Why Jessica wrote her new book
[18:54] Spiritual Principles for Leadership
[23:45] Your Invitation to unlock your Light
[25:45] Feminine Leadership
[32:34] Your most important takeaway
Here are the resources mentioned in the show:
Pre-order the Light Work Book
Follow Jessica Zweig on Instagram
Free Masterclass: The Five-step Jewelry Sales Playbook
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
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Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.
In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.
And the best part is - once you’ve set up your IG bio - it works for you 24/7!
In this episode, I cover:
[0:00] F&TA: Latest News and Upcoming Events
[2:54] Your IG Bio - an often wasted space
[5:14] The 3 pinned posts your IG Bio needs
[5:55] Pinned post #1: Introducing yourself
[10:19] Pinned post #2: Providing value and getting leads
[12:22] Pinned post #3: Building Trust
Here are the resources mentioned in the show:
Free Masterclass: The Five-step Jewelry Sales Playbook
The Jewelry Marketing Collective (Open for enrollment)
Desired Brand Mastermind Retreat
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
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Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
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