Эпизоды
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Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-changer!
In this episode, you'll learn:
[06:01] Why the fastest way to create a million dollar business isn't ads - it's people who want to see you win[12:01] The five types of relationships every successful entrepreneur needs in their network[16:30] The six circles of connection framework that will transform how you view relationships[26:10] How to avoid being a "transactional giver" and create authentic win-win connections[39:49] The "generosity fund" strategy and why breathtaking generosity beats follow-up emails every timeHere are the resources mentioned in the show:
Get Selena's book: Rich Relationships (available May 13)Follow Selena on InstagramFree Tariffs Guide for Jewelry BrandsDesireAI WaitlistAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Want to build the kind of passionate brand loyalty that has fans trading friendship bracelets like Swifties or being buried in branded caskets like Harley riders? In this episode, I sit down with certified master marketer Veronica Romney to uncover the game-changing framework of identity marketing - the secret weapon behind brands like Taylor Swift, Barbie, and Harley Davidson.
Veronica breaks down her four-step process to create unbreakable brand loyalty by connecting with who your customers want to BECOME, not just who they are today. With the trust landscape shifting dramatically in 2025, this conversation is essential for any creative entrepreneur looking to stand out.
In this episode, you'll learn:
[04:25] The difference between traditional brand identity vs. identity marketing[12:01] The 4-step framework: Find, Prove, Name, and Dress your audience's identity[17:41] Why your customer's emotional identity is directly tied to your financial success[21:55] How to adapt your strategy to today's hyper-skeptical buyers[34:15] Powerful examples of small businesses using identity marketing successfullyHere are the resources mentioned in the show:
Download my 50 AI Content Prompts for Jewelry MakersGet Veronica's book "Identity Marketing"Follow Veronica on InstagramVeronica’s Podcast - The Rainmaker PodcastAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Пропущенные эпизоды?
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Feeling overwhelmed by marketing your jewelry business? What if you could have a full marketing team at your fingertips without the hefty price tag? In this game-changing episode, I reveal how I've trained AI to become my secret weapon for creating magnetic content that sounds authentically human. Discover my exact process for programming AI to match your unique brand voice, write compelling emails that convert, and create social media content your premium buyers can't resist - all in a fraction of the time! Even if you're tech-resistant, these simple hacks will transform how you show up in your business.
In this episode, you'll learn:
[03:17] How AI transformed my business efficiency and marketing capacity[07:20] The exact process to train AI to match your unique brand voice[11:42] My voice-to-text hack that makes AI content sound authentically human[15:35] How to use AI for product descriptions that actually convert[19:53] Creating content calendars and social captions in minutes[21:18] Using AI for email sequences and launches[24:54] The mindset shift needed to embrace AI effectively[27:40] Why AI amplifies creativity instead of replacing itHere are the resources mentioned in the show:
Download 50 AI Content Prompts for Jewelry BrandsJoin the waitlist for Desire AIAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Are the new tariff policies keeping you up at night? In this episode, I break down exactly what the 2025 tariff changes mean for your jewelry business, how they might impact your pricing and sourcing, and most importantly, practical strategies to protect your margins without panicking.
I share my understanding of why these tariffs are being proposed, which countries and products will be most affected, and how smart jewelry brands are preparing their supply chains and customers for potential changes. Whether you're sourcing globally or domestically, this episode gives you the roadmap to navigate these economic shifts with confidence.
In this episode, you'll learn:
[3:25] What’s going on with the 2025 tariff policy and the 90-day pause[5:30] Which countries face the highest proposed tariff rates and how they'll impact jewelry supply chains[15:42] My simple pricing strategy to maintain margins without losing customers[21:16] Three practical ways to diversify your supply chain and find alternative sourcing options[27:35] Smart cash flow management techniques when tariffs require upfront payments[32:18] How to communicate price changes to your customers in a way that builds trustHere are the resources mentioned in the show:
Download my free guide: Tariffs, Pricing and Your Independent Jewelry BrandLearn more about our upcoming AI tool and join the waitlist: Desire AI
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirations
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Imagine walking into a room with 300 women wearing pink skirts, all celebrating their unique paths to success! In this vibrant episode, my friend Renee Warren reveals how a clairvoyant vision at a dinner table blossomed into The Pink Skirt Project - a movement that's revolutionizing how female entrepreneurs define success on their own terms. With raw honesty and infectious energy, Renee shares her journey from PR agency owner to movement creator, showing how following that persistent whisper of intuition can lead to creating something extraordinary. This isn't just about an event - it's about building a community that catches you when you fall and celebrates when you soar!
In this episode, you'll learn:
[2:17] How a vivid mental image and a fashion show discovery sparked Renee's entrepreneurial vision[8:42] Why Renee chose to create an intimate event experience rather than scaling too quickly[12:05] The deeper meaning behind "pink skirt moments" and how they represent stepping into your greatness[14:38] Renee's personal definition of success today and why it's not primarily about money[17:52] How delegating effectively creates space for alignment and joy in entrepreneurshipHere are the resources mentioned in the show:
The Pink Skirt Project Event, June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets)Follow Renee Warren on Instagram: @renee_warrenSign up for the Good with Money Workshop with Kate NorthrupAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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If you've ever felt like your ideas aren't getting the traction they deserve, or you've struggled to build a team that truly gets your vision, this episode is about to change everything for you. I'm sitting down with my dear friend Jennifer Kem, a powerhouse entrepreneur, branding expert, and author of the new book "Unicorn Team."
Jen reveals her game-changing framework for building lean, powerful teams that can move your ideas forward quickly without corporate red tape. Discover why most small businesses fail when trying to use corporate systems like EOS, how to identify your unique leadership type, and the three types of leaders every successful team needs.
In this episode, you'll learn:
[3:12] Jennifer's journey from corporate executive to entrepreneur[5:23] Why EOS and other corporate systems don't work for creative businesses[8:54] The Unicorn Innovation Model explained[13:42] The three leadership types: Visionizers, Strategizers, and Mobilizers[18:30] How to identify your unique leadership type[23:15] The shadow side of each leadership type[27:10] Why the "visionary vs. integrator" model is broken[31:15] Creating flexible team structures that support innovationHere are the resources mentioned in the show:
Unicorn Team book: https://unicornteambook.comFollow Jennifer Kem on Instagram: https://instagram.com/jennifer.kemAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Posting your heart out on Instagram but only getting likes and comments instead of sales? Let's fix that! In this episode, I'm bringing in my "video bestie" Stephanie Dorworth who's going to blow your mind with her approach to authentic video content that actually converts. We dive into Stephanie's incredible journey from analytical physical therapist to creative videography queen, and she shares exactly how she 4x'd her business by ditching trends and embracing originality. Get ready for game-changing strategies to create magnetic content that people remember and shop from, plus super practical tips for capturing that scroll-stopping B-roll that turns viewers into buyers!
In this episode, you'll learn:
[4:25] Why video is the most powerful sales tool you're probably not using to its full potential[12:01] Stephanie's ABC formula for creating standout content that viewers remember and shop from[17:41] How Stephanie 4x'd her business when she stopped following trends and started creating original content[26:10] Practical tips for capturing scroll-stopping B-roll that converts viewers into buyers[35:08] How to batch-shoot content efficiently so you can be consistent without burning outHere are the resources mentioned in the show:
Insta Sales Machine program: flourishthriveacademy.com/InstaSalesMachineStephanie's website: sunnycreatorco.comFollow Stephanie on Instagram: @stephdorworthAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Hey creative souls! That feeling in your gut when you KNOW something needs to change in your business but can't quite put your finger on what? That's your magic talking! In this episode, I'm chatting with my amazing friend Darla LeDoux (chemical engineer turned transformation queen!) about tapping into your intuition to guide your next big move.
We dive into her mind-blowing Source Magic methodology and get real about why forcing yourself to stay in misalignment is the REAL risk to your business. If you've been feeling that creative spark dimming or wondering "what's next?" for your brand, this conversation is your permission slip to trust that inner voice and make your reinvention absolutely fabulous!
In this episode, you'll learn:
[07:09] Darla's journey from chemical engineer to transformational coach[12:28] Understanding the connection between intuition and Source Magic[22:50] The six types of Source Magic and how to identify yours[36:37] How to access your inner knowing when everything feels fuzzy[40:03] Navigating the discomfort of reinvention without getting stuck[42:44] Why your business needs to serve YOU (not the other way around)Here are the resources mentioned in the show:
Learn more about The Art of Reinvention: tracymatthews.com/artofreinventionDiscover your Source Magic type: sourcedexperience.com/quizFollow Darla LeDoux on Instagram: Instagram.com/darlaledouxAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Ever feel like you've outgrown your business or creative identity? You're not alone! In this special feed drop from my conversation with Cathy Heller on her Abundant Ever After podcast, we get real about what it takes to reinvent yourself without burning everything to the ground. I open up about my own five reinventions, share why most people get stuck in the "what's next?" phase, and reveal my three-step framework for turning your natural genius into profitable offers. If you've been feeling that pull toward something bigger or more aligned with who you're becoming, this episode is your permission slip to make that leap.
Here are the key insights from our conversation:
[7:20] How to recognize when it's time to reinvent yourself and why getting clarity is the essential first step[15:56] Why identity upgrades feel uncomfortable but are necessary for true evolution[19:53] The counterintuitive way to discover your genius zone (hint: it's what comes easiest to you)[31:56] How to turn your natural gifts into profitable offers by communicating the transformation, not just the features[43:07] Why building your authority starts from within and requires self-trust before external validationHere are the resources mentioned in the show:
The Art of ReinventionThe Reinvention Brainstorm WorkshopCathy Heller's Abundant Ever After PodcastAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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"When was the last time you truly felt ALIVE in your business?" That's the question that sparked one of the most powerful conversations I've ever had on this podcast. My guest Chantelle Adams (speaking coach turned energy healer) left me in tears when she channeled my brand story LIVE on the show - revealing how abandoning my creativity as a teenager impacted my entire business journey! If you've been feeling burnt out, stuck, or disconnected from your work despite "success" on paper, this episode might just be the permission slip you need to follow your creative intuition again.
In this episode, you'll learn:
[3:15] The concept that "energy precedes words" and how connecting energetically transforms your storytelling[9:25] How major life transitions can become powerful catalysts for business reinvention[18:42] What "timeline transmutation" is and how changing your narrative can heal business blocks[27:30] Why abandoning your creativity for others' definition of success leads to burnout[36:15] A live demonstration of Chantelle channeling my brand story (grab tissues for this part!)Here are the resources mentioned in the show:
Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramConnect with Chantelle:
Website: ChantelleAdams.comInstagram: @chantellespeaksAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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What if the challenges you're experiencing right now aren't roadblocks, but signs that expansion is right around the corner? In this episode, I explore why the discomfort you're feeling in your business might actually be the catalyst for your next level of growth. I share my personal journey of reinvention and break down the three critical phases of business expansion: desire, dissatisfaction, and certainty. If you're a creative entrepreneur ready to scale beyond your comfort zone but feeling stuck, this episode will give you the mindset shifts and practical strategies you need to navigate growth—even during tough times.
In this episode, you'll learn:
[4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution[11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty[20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact[25:38] Why your current support system might not serve your expanded vision and how to find the right community[29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growthHere are the resources mentioned in the show:
Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding yourself with the right community can make all the difference and how to take those first brave steps even when the path isn't clear yet.
In this episode, you'll learn:
[1:42] The unmistakable signs you're being called to business reinvention[7:15] How emotional triggers signal it's time for change in your creative business[9:30] Why accountability and community accelerate successful transformation[12:45] Practical strategies to overcome fear and take your first courageous steps[16:20] How to bridge the financial gap during your business pivotHere are the resources mentioned in the show:
Join my FREE Reinvention Brainstorm SessionArt of Reinvention ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose.
In this episode, you'll learn:
[2:40] How my relationship with Jason almost ended because I was having "an affair with my business"[7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout[10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger"[13:18] The five hidden costs of ignoring your creative calling and reinvention[17:45] How to move forward into your next chapter without burning everything downHere are the resources mentioned in the show:
Reinvention Season Private PodcastArt of Reinvention ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.
In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now.
In this episode, you'll learn:
[02:15] Myth #1: You should be happy with the business you've already created[07:30] Myth #2: You have to have it all figured out before getting started [13:40] Myth #3: Launching something new is too complicated[17:20] Myth #4: Sharing your knowledge will cost your competitive edge[21:05] Myth #5: You don't have the credibility to do what you desire
Reinvention Season Private Podcast SeriesThe Art of Reinvention Program (Early Bird Pricing Available)
Here are the resources mentioned in the show:Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.
🎧 In this episode, you'll discover:
[2:45] The hidden cost of staying stuck in a business that no longer serves you[8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned)[15:30] Why financial strain shouldn't stop you from making necessary changes[21:55] The truth about "going backwards" to move forward in your business[27:40] Practical strategies to overcome the fear of letting people down during your pivotHere are the resources mentioned in the show:
Reinvention Season Private Podcast SeriesThe Art of Reinvention Program (Early Bird Pricing Available)Your Year to Thrive Business Planning ProgramAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.
🎧 In this episode, you'll discover:
[2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business[7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough[12:45] The critical difference between reinvention and starting over (and why it matters for your brand)[15:30] How to recognize when you're ready for creative expansion and what to do next[18:45] The three-step process to evolve your business while keeping your current momentumHere are the resources mentioned in the show:
Reinvention Season Private Podcast Series
The Art of Reinvention Program (Early Bird Pricing Available)
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirations
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!
Here's what you'll learn in this value-packed episode:
[2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)[12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)[18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)[22:15] Smart ways to get your family involved in your business (and save on taxes while doing it)[27:40] Retirement planning strategies that help you keep more of your hard-earned moneyHere are the resources mentioned in the show:
The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeoverLaying the Foundation Program: flourishthriveacademy.com/LTFConnect with Amanda:
Website: www.fitwealthadvisors.comInstagram: @thefitfinancial_Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.
🎧 In this episode, you'll discover:
[1:49] The power of emotional drivers in jewelry sales and why features alone don't sell[7:20] How to conduct effective market research to understand your ideal client[9:37] Essential website copy elements that convert browsers into buyers[17:41] Smart ways to use AI in your copywriting (and when to avoid it)[21:55] Practical tips for telling your brand story authentically
The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeoverLaying the Foundation Program: flourishthriveacademy.com/LTFMegan's Free Website Copy Audit: megankachigan.com/free-auditCopy Critique Club: megankachigan.com/cccCopywriting For Coaches Podcast: Apple Podcasts Link
Here are the resources mentioned in the show:
Website: megankachigan.comInstagram: @megankachigan
Connect With Megan:
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirations
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:Follow @Flourish_Thrive on Instagram
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If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.
Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.What You'll Learn:
[1:49] Why working harder isn't the answer to growing your jewelry business[7:20] How to know if your brand needs a makeover (and what to do about it)[9:37] The key metrics that reveal if you're truly connecting with your ideal customers[15:56] Why many 6-figure jewelry brands still struggle to pay themselves[19:53] How to audit your brand's energy and align it with your 2025 goals
Here are the resources mentioned in the show:Save your spot for the Jewelry Brand Makeover Bootcamp
Laying The Foundation Program
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.
Key Moments:
[05:30] The shift from faking it to authentic business growth - moving beyond the polished persona[12:45] Why investing in yourself isn't optional and betting on your growth[18:35] The rise of in-person masterminds and community building in 2025[21:15] Marketing evolution: Why story-driven carousels are replacing single product photos[27:40] The power of Pinterest for organic traffic growth and lead generation
Here are the resources mentioned in the show:FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"
FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive.
Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirations
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Social:Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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