Эпизоды
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Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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Google’s crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast.
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Today’s story links:
Google's Search and Chrome Faces DOJ ScrutinyGoogle Shopping Adds Price Comparison and Local ListingsLinkedIn Shares Data-Backed Ad TipsPinterest Launches Holiday Campaign HubLinkedIn Adds AI Tools to Sales NavigatorThreads Refines Algorithm to Focus on People You Follow.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
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Пропущенные эпизоды?
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Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report.
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Today’s story links
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.
What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.
The answer has largely depended on your brand’s personality and, sometimes, let’s face it, the mood that day of the social media manager.
But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media?
That’s what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing.
Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.
✅ Learn more about the Foxwell Founders Community [affiliate link]
It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.
In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.
The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).
They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering.
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Today’s story links:
Google Announces New Shorts-Focused Video Ad OptionsYouTube's hyperlinked comments could drive valuable traffic for Google Search - TubefilterThreads might get ads early next yearLinkedIn Adds ‘Open to Volunteer’ OptionTikTok Expands Affiliate Marketing Program.
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And a lot more! Check it out: todayindigital.com/premium
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER.
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Today’s story links:
Shopify Shares Surge More Than 20% On Revenue, Margin GrowthAustralia Looks To Enact Law Restricting Social Media Usage for TeensBrands prepare for more shoppers to buy from their phones this holiday seasonBluesky Now Has 1.5 Million Users Amid Competition With Musk’s XAmazon is shutting down FreeveeGoogle Slides is getting a new collection of professionally designed templatesAI Chatbot Added to Mushroom Foraging Facebook Group Immediately Gives Tips for Cooking Dangerous Mushroom.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.
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Today’s story links:
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to TestPromotions in italics are more effectivePinterest Reports Slower Revenue GrowthInstagram Says It Does Not Reduce the Reach of Sponsored ContentInstagram Expands Boosting To Include More Post TypesGoogle Ads Editor Version 2.8 Gains AI Images, Brand Guidelines, New Help Center and moreAmazon debuts virtual holiday shop.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts.
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Today’s story links
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands.
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Today’s story links:
You should use thisCanada forces TikTok to dissolve business operationsReddit’s growth presents opportunities for brandsYouTube enables Shorts creators to request brand partnershipsSnapchat adds ad placement verification from DoubleVerifyMicrosoft Advertising updates Shopping Audience Campaigns.
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And a lot more! Check it out: todayindigital.com/premium
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MORE
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. .
📝 Take the One-Question Survey
Today’s story links
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. .
Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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✅ Get the show earlier than the free version
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search…
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Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
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✅ Get the show earlier than the free version
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And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke.
.
Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty.
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Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible.
.
Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
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And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more!
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Today’s story links
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GO PREMIUM!
Get these exclusive benefits when you upgrade:
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✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
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And a lot more! Check it out: todayindigital.com/premium
✨ Premium tools: Update Credit Card • Cancel
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
🤝 Our Slack
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy -
Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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GO PREMIUM!
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✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
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And a lot more! Check it out: todayindigital.com/premium
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🆘 Need help with your social media? Check us out: engageQ digital
🌟 Rate and Review Us
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Uncommon Goods: https://uncommongoods.com/TODAY
Privacy & Opt-Out: https://redcircle.com/privacy - Показать больше
