Эпизоды
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The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging.
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A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think.
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Пропущенные эпизоды?
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For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.
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Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!
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Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.
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Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.
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We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.
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There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.
But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.
That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.
Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?
Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.
Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee.
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Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle.
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A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it.
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Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view.
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Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?!
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Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies?
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Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever!
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Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries.
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The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag?
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It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?
That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.
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Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.
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Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.
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Inside Google Ads: Advanced with Jyll Saskin Gales
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Our Sponsors:
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy - Показать больше
