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  • 00:48:13

    Episode 10: Virgin America

    · Acquired - A Podcast About Technology Acquisitions & IPOs

    Ben and David deviate entirely from the stated purpose of the show, tackling this non-technology acquisition that is so recent, we have no idea if it went well yet. But, the April 2016 acquisition of Virgin America by Alaska Airlines was so fascinating, we had to do it! Items mentioned in the show: Louis C.K. - Everything is Amazing and Nobody is HappyAlaska Acquires Virgin America Investor Deck“Measuring The Moat” Paper - Michael J. MauboussinBusiness Adventures - Twelve Classic Tales from the World of Wall Street"The Carve Out":Michael Mauboussin: "The Success Equation:Untangling Skill and Luck" | Talks at Google Full Transcript below: (disclaimer: may contain unintentionally confusing, inaccurate and/or just-plain-hilarious transcription errors)Ben:                 I should see what episode this is going to be.David:              Ten.Ben:                 Ten. Easy.                        Welcome to Episode 10 of Acquired, the podcast where we talk about technology acquisitions that actually went well. I am Ben Gilbert.David:              I’m David Rosenthal.Ben:                 And we are your hosts. Today, we come to you with an acquisition that is actually not a technology acquisition, but something that David and I were inclined to talk about anyway because we both sort of have a little romantic fascination with anything involving airplanes, and this is particularly interesting.                        Today we’re going to be talking about Alaska Airlines acquiring Virgin America right here in our own backyard in Seattle. Before we get into the acquisition history and facts, I wanted to remind you that you can sign up now at Acquired.fm to get our episodes delivered via email. We also would really, really, really appreciate it if you could rate us on iTunes. It will help us grow the show and expand what we can do with it from productions to new topics and guests.                        Now, with that out of the way, David, you want to dive into acquisition history and facts?David:              Indeed, yeah. This will be a fun one. Listeners, let us know what you think. Don’t worry, we’re not changing the topic of the show, but we thought we’d have some fun and analyze a very different industry than technology.Ben:                 Yeah, and not to mention the fact that it’s not a tech acquisition. There is technology involved, but the way we’re kind of breaking the mold into this one too is this just happened last month.David:              Yeah.Ben:                 Or this month actually.David:              A couple of weeks ago.Ben:                 Yeah. So this is something where it’s going to be highly speculative, but I think it’s going to be a fun ride.David:              All right, with that. So, Virgin America was actually founded in 2004 by Richard Branson and then had to go through a whole series of machinations to end up finally launching their airline service in the US not until 2007. Over those three years, a whole bunch of things happened. So one, it turns out that due to some crazy laws, US domestic airlines cannot have foreign ownership greater than 25 percent of the company.Ben:                 Crazy.David:              Crazy. So, Branson and Virgin had to basically sell off 75 percent of the company before they could even have a hope of operating.Ben:                 It’s wild. I think at that point, when they were first starting, it was Virgin USA even and they rebranded.David:              It was later that they rebranded to Virgin America. So, Branson sells 75 percent of the company to a couple of hedge funds.Ben:                 And licenses the Virgin Brand to Virgin America, so that Virgin America doesn’t even own Virgin that’s painted on their own airplanes.David:              Yup. There was talk at various points in time about ditching Virgin, the name, would that help get regulatory approval earlier, faster. Craziness. Anyway, they finally clear all the regulatory hurdles, they buy some aircraft, and they start operations in San Francisco with SFO as their hub. They launched in 2007. Things go fairly well. They don’t die at least like a lot of startup airlines, and they actually have some major technology-related innovations. So, in 2009, Virgin actually becomes the first airline to offer Gogo in-flight wireless, in-flight Wi-Fi, which is that’s hard to imagine now.Ben:                 As Louis C.K. says, “It’s magic and it’s the newest thing I know that exists.”David:              I still hate it now – the random, you know, rare times when you end up on a plane without Wi-Fi.Ben:                 Sorry.David:              They also are the first airline, I believe, to install in-flight seat back interactive touch screens for everybody all throughout the whole plane.Ben:                 Not to mention purple afterglow light.David:              Not to mention nightclub-inspired lighting. For our listeners who haven’t flown Virgin America, they probably have no idea what we’re talking about.Ben:                 Yeah, I guess it’s pretty West Coast, and anybody listening in the Bay Area has definitely flown it since they’re hubbed out at SFO.David:              So, Virgin actually ends up going public having an IPO in November 2014 and then not that long later where about 18 months since then, a bidding war erupts for the company between Alaska which ended up buying them and had rumored to be interested in the company, in Virgin, for a long time and JetBlue. Then Monday morning, April 4, Alaska announces that they have agreed to acquire Virgin for $2.6 billion, which was a 47 percent premium to the Virgin stocks closing price, the previous price at about an 80 percent premium to where the stock was before rumors came out that a bidding war was happening.Ben:                 Yeah, this is the first red flag for me. I mean, I think that…David:              Basically, a massive premium.Ben:                 Yeah, yeah. Anytime you see a spike like that, you start to dig in to why, and I think we’ll talk a little bit more about kind of the way that industry has shifted. But with all the consolidation, the only way that an airline can really compete with the big guys is to be big themselves, and the big guys being United, Delta, American, and Southwest.David:              Which itself started as a little guy.Ben:                 Very true. I think that’s like the typical low end disruption case study. That’s a great business and a really interesting story on its own. But, I mean, clearly, Alaska in trying to compete, there’s a limited number of airlines that it could buy. JetBlue clearly identified the same opportunity and the result is this very, very inflated purchase.David:              Yeah. So when the dust clears and all is said and done, basically the total enterprise value of the deal ends up being about $4 billion, if you include the debt and the aircraft leases that Virgin had.Ben:                 Which is fascinating because normally when we talk about these acquisitions, we would say a $2.6 billion purchase in cash and stock or maybe an all stock deal, this was an all-cash $2.6 billion purchase plus taking on that $1.4 billion of leases on your planes and debt. What a ridiculous capital-intensive, high fixed cost industry air travel is.David:              That’s four Instagrams, Ben.Ben:                 Wild.David:              Then perhaps the craziest part about this deal is, again, relative to the technology sector, so it was announced a couple of weeks ago on April 4, 2016, not expected to close until early 2017 at the latest. Huge amount of regulatory review that still has to happen here.Ben:                 We’ve actually precedent I think in the American Airlines – US Air merger where there was regulatory troubles and it almost didn’t go through.David:              Yeah. The government extracted huge concessions from those two airlines when they merged.Ben:                 So, we may be doing a follow-up at some point in the future if by 2017 we don’t see a joint airline here.David:              And our listeners don’t revolt against us, we’re talking about airlines.Ben:                 It’s true.David:              Okay.Ben:                 Well, the other really interesting thing here is in just talking about the deal price, Alaska Airlines does not have $2.6 billion in cash to make this purchase. If I have my numbers right, as of November 2015 according to their earnings, they had $88 million in cash and $1.1 billion in marketable securities. So, I believe what happened here is in the bidding war with JetBlue, Alaska has incredibly clean books. They’re one of the few airlines that actually is investment grade debt.David:              Very low debt load. Actually, investment grade debt, which for listeners who aren’t in the… come from the investment banking world basically means that the amount of debt that Alaska has is small enough relative to its earnings power that people think it’s very, very unlikely they’ll go bankrupt especially for an airline. No other airline is rated as highly, basically which means that people who don’t think there’s a good chance they’ll go bankrupt.Ben:                 Yeah. So, is there a chance then, that the way I sort of understand it is JetBlue sort of had to cry uncle because they didn’t have the amount of debt available to them.David:              Didn’t have the borrowing power to be able to…Ben:                 Make the purchase.David:              Yeah, reach this price. But now, this is going to totally transform Alaska, like they’re going to take out another $1.5 billion, perhaps plus with debt.Ben:                 To make the, well, yeah, I mean to make the purchase and then to take on the debt and leases that…David:              Virgin was also a fairly low debt load airline as far as airlines go. But still, it’s changing the capital structure of the combined company, pretty significant.Ben:                 Yeah.David:              Great. So, we move on to acquisition category.Ben:                 Yeah, it sounds good to me. Why don’t I start with that?                        Moving on to the acquisition category, this, to me, doesn’t fit our mold necessarily of people, technology, product, business line or other, and I guess if everything fits in other. In some ways, it’s a business line. They picked up a brand that people have tremendous affinity for and access different customers with…David:              That’s assuming they keep the brand.Ben:                 Well, yeah, and that’s something we should talk about. Ultimately, though, what I think they’re acquiring here is capacity. They identified the opportunity that they wanted to be the West Coast airline and right now, they don’t have a meaningful presence in California. They’re hubbed out of Seattle, they have very little in San Francisco, and even less LAX presence. This gives them major, major capacity to be the West Coast airline.David:              Yeah, basically, if you look at it, if you think about airline route maps that you see on the back of the cards and the back of your seats.Ben:                 It makes your head spin, but it’s super cool.David:              It makes your head spin but it’s usually, you know, it’s like the spider web that emanates from a few major cities. The Alaska hub at Seattle and there’s a huge spider web coming out of Seattle to every city in America and in several international destinations and then very few route pairs from other cities. Virgin is the same thing but just from SFO.Ben:                 So, in your opinion then, well, before we get into that, how would you categorize?David:              So, yeah, actually we hadn’t discussed this beforehand, but I was going down the same path you are and say in our framework, this would fit closest to a business line, like buying the local San Francisco airline and the local Seattle airline.                        But I actually think the best categorization is this is industry consolidation, which is in a super mature old school industry like the airline industry, very different from technology, you get these periods of consolidation where players merge with each other because they feel like they need greater scale to compete. And I think that’s what we’re seeing happen here.Ben:                 Yeah, and this is an interesting time to go into how Alaska makes the case to their investors for this. There’s this great investor deck that they have on their website where they talk about why their investors should feel comfortable with this purchase. And they say that “we’re bullish on the industry.” From 1977 to 2009, the industry lost $52 billion.David:              The airline industry is notorious for…Ben:                 Oh, yeah.David:              I mean, we should talk about there’s a great, great… I almost included this as my carve-out for the week, but I’m going to do something else because I knew we’d talk about it on the episode.                        There’s a great paper that was written by Michael Mauboussin and his team who’s a great investor. He was head of Legg Mason which is a large mutual fund and at Credit Suisse for a long time. I believe he’s now back at Credit Suisse. He’s written a number of great books. He’s also a professor at Columbia Business School, I believe. He wrote this great paper called Measuring the Moat. It’s all about the concept of the moat, you know, as an investor is sort of the most important thing. Warren Buffet emphasized it in Berkshire Hathaway and Charlie Munger emphasized the moat as sort of the most important thing they look for. And it uses the airline industry as an example of a terrible industry that has destroyed so much economic value and has no moat.Ben:                 Yeah, and this is… I’m not sure if this… I think this is still true. It was at least true a couple of years ago. If you look at the airline industry since its inception and you look at basically a profit loss statement for an aggregate of every single airline, it’s lost value, like it’s actually not been profitable if you look at every single.David:              The entire industry, yeah, yeah. And not just lost value but lost a huge amount – a huge amount of capital has been destroyed in this industry.Ben:                 So, they said that 1977 to 2009, they’ve lost $52 billion as an industry. It is interesting that people continue to invest in it, yet from 2010 to 2015 over the last six years, it generated…David:              It’s been good times in the airline.Ben:                 Yes, $45 billion of value.David:              We’ll get into that.Ben:                 So some of the things they cite are… or Alaska cites to their investors are “a fundamentally changed industry structure.” That, I think, is largely… I mean, when you look at the consolidation that’s going on they’re basically saying, “Okay, the fragmentation is gone and right now the industry structure is that there’s four relatively perfect substitutes and these big ones that are all, you know, you’re going to get treated sort of like cattle when you’re in coach.”David:              And you’ve seen in the past few years, I believe the first was United and Continental merged. You’ve seen all the major legacy domestic airlines consolidate and merge, and then US Air and American merged. So you’ve got this consolidating power structure of the industry that actually represents, between the top four airlines, 80 percent of all US domestic airline traffic.Ben:                 Yes, so it’s interesting. I went and grabbed all their market caps today. Highest right now is Southwest, is a $30 billion company. Delta is higher at $36 billion, Southwest at 30, American at 25, United at 21. Then if you look at… Alaska is $10 billion without Virgin. Virgin is 2.5 and JetBlue at 7. So if you just look at those players, $132 billion effectively market cap for the industry, and when you think about Apple as a $590 billion market cap company, you start to understand like, “Wow!” The whole industry here is, you know, if we’re looking at this any given airline and comparing it against one of these mega technology companies that we usually talk about on the show, the airline companies just don’t create that much value.David:              Yeah.Ben:                 Or maybe more accurately, they don’t capture that much value.David:              Yeah, and it’s super interesting. I’m sure we’ll get into throughout the show the supply chain of the airline industry is fascinating. You’ve got basically a duopoly that are direct suppliers to the airlines in Boeing and Airbus that make the big passenger jets. They have a huge amount of power over the airlines because while there is two of them, you could go from one to the other, it’s not like you can say it’s not like the airlines can be like a Google and be like, “Oh, we’re going to become a full stack company and we’re just going to obsolete you and we’re going to make our own cloud,” or whatever, like, the airlines can’t make their own airplanes.Ben:                 Yeah. Getting good at servers is different than getting good at airplanes.David:              Yeah.Ben:                 Yeah. So getting back to the Alaska, reasons they’re bullish on the industry, the industry structure is consolidated. This is sort of a BS bullet point, I think, but returns focused leadership teams, that’s like tuning your own horn and claiming competency.                        Constrained airport real estate – this one’s sort of interesting. I guess they’re saying like we reached a saturation point right now where we’re not building more airports, the airports aren’t getting bigger, and over the last since 1960, that’s been the case. Now, it’s all about vying for space at the existing airports that we have, and then the capacity acquisitions starts to make a lot of sense.David:              Yeah. There are only so many gates.Ben:                 Right, right. Growth in leisure travel, which is interesting to pick apart and think about why that might be, and then new revenue sources. I think we can all grape about how we are well aware of all the revenue sources that airlines can…David:              Charging for bags.Ben:                 Food and entertainment.David:              I mean, some of these are new services they’ve added. Virgin and Alaska have both been kind of the leading edge here. The in-flight Wi-Fi and entertainment and movies and snacks that are actually edible.Ben:                 And co-branded with Tom Douglas. It’s always so funny to get on those planes and see how far – for those of you not from Seattle, he’s like the big restaurateur in town – to see how far he’s leveraged that brand. Now that I open the little snack pamphlet in American Airlines, there’s Tom smiling at me on the front of it.David:              I love it.Ben:                 So artisanal. So, yeah, from a category perspective, I think absolutely I would chalk it up to capacity.David:              Yup. The other point I want to explore here a little bit is there’s a really interesting context for this deal that people in Seattle might be aware of, but I doubt anyone not here is, and that’s that Delta actually has been putting a huge amount of pressure on Alaska here in Seattle in their hub. Delta has been growing over the last few years their presence in Seattle a lot. For a long time I think Alaska was probably either concerned or expecting that Delta was going to make an offer to buy them, and they haven’t. Instead, they have just organically grown and taken more and more gates here in Seattle. It’s really interesting.                        I was talking to somebody who was far more of an airline industry expert than we are and he was making the point that the frame of reference is really different for these two companies, Delta and Alaska. Alaska is a domestic carrier and it’s a West Coast focused carrier. Delta is an international carrier. Delta coming in to Seattle was part about competing with Alaska domestically because Alaska has built a really nice business here. But also, an even bigger part probably for Delta is using Seattle as a gateway for international flights to Asia because gate real estate, as you were saying Ben, is so scarce and the other big cities on the West Coast at SFO and in LAX is so competitive and impossible to get more real estate there. I think Delta really viewed Seattle as their gateway so that they could send people from all over the US on flights to Seattle and then hop over to Japan, to Korea, to China, to what-have-you.Ben:                 Makes sense.David:              Whereas for Alaska, that’s not even an accessible market to them right now.Ben:                 Right, right. In looking at this acquisition category in kind of the way we’ve both defined it, in a $2.6 billion sale that it seems inflated for two reasons. One, kind of the bidding war because it was scarcity of good airlines to buy that would compliment JetBlue or Alaska well. But two, a lot of the value, the intrinsic value that was given to Virgin even before rumors of a sale was brand value. They have tremendous customer affinity, they do things a little bit differently.David:              People who love Virgin love Virgin.Ben:                 I always have a better experience.David:              And people who love Alaska love Alaska, too.Ben:                 It’s true. Actually, those are two of my favorite airlines to fly. But Virgin is notoriously different and better and feels premium, and that had to be factored in to their market cap. When you think about what they are going to be used for, I mean, Alaska announced that by 2018 they hope to be fully rebranded as Alaska. Hopefully, they can learn some things from Virgin, and they’ve been watching them very carefully. But if they obliterate that brand, what was the point of paying a markup on a markup for capacity?David:              Yup. It’s a great point. The Alaska brand, again, it was very good especially in the airline industry on its own. I think really was kind of like very professional. They had either the best in the industry or the best on the West Coast on time percentage, lots of great… very, very business commuter-friendly. Virgin was, like we joked earlier, like a nightclub on a plane. It was the favorite airline of all of my classmates when we were in business school. We can leave it at that.Ben:                 So then one other thing that I want to bring up in that realm is payback period. So Alaska cites that they’ll have $225 million of total net synergies at full integration. So what we can pull from that is that there will be $225 million of cost savings after they’re fully integrated, so let’s call that 2018-ish, and that means that there’s probably other value that they can create on top of that like ability to create more revenue because they have these economies of scale, new things just on top of that. But that means that they have on this, if we look at the $4 billion as the figure, that’s a 17-year payback period on this acquisition just on the synergies.David:              Now, Virgin had earnings as well that would contribute to that, but two points I want to make, but go ahead.Ben:                 No, no, go for it. I’ve pretty much made the point there. It seems like it’s going to take a while to…David:              Yeah. Any way you slice it, it’s going to take a while and I think there are two really head-scratching things about this merger that are really important, that certainly industry experts are questioning, but Alaska hasn’t talked a lot about, one, the primary reason for the sort f economic renaissance of airlines in the last couple of years has been falling fuel prices.Ben:                 Yeah, which are not only passed on to consumers and everyone’s getting a little…David:              Right, right. So airlines as a whole, across the whole industry, have gone from call it spending X on fuel which was a huge amount of their operating budget and kept their budgets low to negative to spending X divided by two on fuel. Thus, they are enjoying as an industry much greater profits than they used to.                        Now the question is, like, is that the new normal or is our oil prices going to go back up at some point. We could do another show on the oil and gas industry. This is a major existential question for that whole industry, but, if you were to take the viewpoint that this is a temporary thing and prices will go back up, which historically they have fluctuated throughout history. Gosh, it seems like you’re buying at the top of the market here where profits are artificially inflated. So, that’s one.                        Two, synergies as you rightly mentioned, Ben, are often about the combined revenue potential and being able to extract more money from consumers and routes and whatnot, but they’re also really about cost savings.Ben:                 Yeah. And consolidating the back office.David:              Consolidating and economies of scale and all that front. But there’s kind of a problem here with this acquisition and that’s that Alaska flies Boeing planes and Virgin flies Airbus planes.Ben:                 Exclusively Airbus, their entire fleet.David:              Yeah. Alaska only flies Boeing and Virgin only flies Airbus. You might say as a naïve consumer, as I did before I started looking into this, like no big deal. I mean, they look like… it’s a plane. A plane is a plane, right? I get on it and it looks the same. Well, it turns out that actually they have completely different control systems and pilots who fly Boeing planes can’t fly Airbus planes, and pilots who fly Airbus planes can’t fly Boeing planes.Ben:                 So it’s not like they’re going to be able to share pilots at all between these fleets.David:              Not going to be able to share pilots and, of course, all the maintenance and all the parts are completely different.                        Now, the other major airlines do use a mixed fleet of both.Ben:                 Except for Southwest.David:              Except for Southwest, yes.Ben:                 So Southwest is entirely Boeing 737’s because they realized that a part of their business model was going to be staying as lean as possible and keeping everything totally interchangeable and swappable.David:              That’s actually been a big part of their story to Wall Street and investors about why they’re a great company. That’s been kind of a pillar of it. Alaska had the same playbook. Now all of a sudden, they’re like a 50-50 shop of Airbus and Boeing.Ben:                 Yeah. From a heartstrings perspective too, how dare a Seattle company buy a company that’s entirely Airbus planes? That’s just not patriotic.David:              That’s much sorted in history on Seattle and Boeing and perhaps for another show.Ben:                 Yeah, yeah.David:              So yeah, and I think that actually segues into what usually is a short segment for us and I think we’ll probably be short here of what would have happened otherwise. Here, clearly, the otherwise… I mean, Virgin was going to be acquired and the otherwise was JetBlue had acquired them. Now, JetBlue is also an Airbus company, so it would have been a lot easier for them to realize cost synergies.Ben:                 Yeah. There’s two points I want to make here. One, Virgin is sort of only recently profitable, I think. So they launched in 2007, took them three years to have their first profitable quarter. They’re struggling as pitching themselves as both a low-cost airline and an airline that has a really premium service.David:              Yup.Ben:                 I think that they were better at adhering to the premium service than they were to the low cost, but that’s a tough story to sell to consumers. I think they were struggling with how to be both because you can’t both be a Volvo and a Cadillac, and have that story be sustainable and enduring. So I think that Virgin didn’t necessarily need to sell. They were definitely in the right place, right time where they had exactly what…David:              They got an 80 percent premium to the pre-acquisition share price. That’s pretty good.Ben:                 Yeah, yeah. Good on them for their M&A positioning, but that seems like a little bit of a precarious position. At prior scrap labs, a lot were thinking about starting these companies, I think I would get a lot of crazy looks if I was like, “Well, we’re going to be a low cost premium company.”David:              It reminds me of, I’ve been reading… another could have potentially been my carve-out, but won’t be, I’ve been listening on audiobook to a great book called Business Adventures. It’s a classic. I believe it was written in either the ‘70s perhaps. It was recommended to me by a good friend and I’ve been listening to it, and it’s just 10 vignettes of more and more aptly titled Business Misadventures. The first one is about a stock market crash in the ‘60s. But the second one that I’m listening to now is about the Edsel, the car that Ford launched that’s widely considered the worst product launch in history.                        One of the key lessons from it is that Ford wanted the Edsel to be everything to everyone. They say like “daringly adventurous with a dash of conservative.” It’s like, “What? Are you kidding me?” “It’s an elegant luxury for the aspiring young executive and affordable for the middle market,” and it’s like, “What?” And it failed spectacularly.Ben:                 Yeah, yeah. I’m not over here preaching that that was going to be Virgin’s path, but that was always sort of a head scratcher maybe about that company.                        Now, the question that I want to pose to you is: What would have happened to Alaska with all the consolidation in the market going on and kind of moving four major players?David:              And the pressure from Delta.Ben:                 The pressure from Delta on the home front. What if they don’t expand?David:              Yup. I think to give some credit to Alaska, I feel like we’ve been taking potshots of this deal, we’re in a tough position I think. Doing well in the moment but facing this pressure from Delta, this consolidation across the whole industry and they had developed a really, really nice niche here in Seattle as by far the best routes and customer service for people who live in Seattle and flying in and out of Sea-Tac with great business routes. But they had nowhere to go. They were getting pressure from Delta here. It was super hard for them. What are they going to do, expand internationally? Are they going to go to other cities?                        And that’s what they did with this. They said, “We need to grow. It’s going to be super hard to do organically. We have a great balance sheet and for an airline, a lot of cash. We know we’re relative to the industry pretty well run. Here’s an opportunity to buy Virgin and basically double our size and run the same playbook again.” Or they could have just stayed in a steady state where they are.Ben:                 Well, it’s funny. You would hope that they double their market size because the acquisition is so expensive, but when you look at the numbers of what Alaska is doing and what Virgin is doing, Alaska has 32 million total passengers a year, Virgin has 7. Alaska has a thousand departures a day, Virgin has 200. There’s 112 destinations served by Alaska, Virgin has 24. Pre-tax profit from Alaska is at $1.3 billion, Virgin $200 million. So, that is an expensive purchase for a much, much smaller operation.David:              Yeah. And a much smaller operation with no room to grow in San Francisco.Ben:                 Yeah.David:              Not just SFO but the other airports in the Bay Area, too – Oakland and San Jose, which they’re really commuter airports, although pro tip for Seattle to Bay area commuters: never fly to SFO. You always got to do Oakland or San Jose because if you do SFO, there’s so much fog and fog delays, and they always delay the Seattle flights because they want the cross-country flights to land on time. Got to do Oakland or San Jose.Ben:                 Pro tip.David:              Pro tip. Anyway, but there’s no room to expand with any of these airports.Ben:                 Yeah. All right, let’s move on to our next section. What tech themes does this illustrate for you?David:              Yeah, this is a really interesting one. I debated a lot of ideas here and it’s ironic because this is not a technology acquisition. But actually, I’m going to go with niche marketing and again, even though we’ve been taking potshots against this deal, both Virgin and Alaska before the merger really succeeded at this. In a crowded marketplace with lots of big platform players and the big national carriers, they found a niche – Alaska here in Seattle and with business travelers, and Virgin in San Francisco with quality of service and style-minded customers. They served it really, really well. The group, very big businesses out of that. I mean, combined obviously the price for Virgin at $2.6 billion and… I can’t remember, what was Alaska’s market cap before?Ben:                 Oh, their stock actually went down on announcing acquisition, it’s about $10 billion now.David:              About $10 billion. These are great businesses and I think that same principle totally applies in technology and people, especially startups, often overlook it. They try and go after the Delta or the United or the Southwest on day one. They try and go after Google on day one. You’re not going to be Google on day one. The way you’re going to be Google down the road is you start with a small audience, a small niche of people who love you passionately and then you grow from there. Then you knock down, in crossing the chasm speak, the next bowling pin and the next bowling pin and the next bowling pin. That’s much easier to do in technology than it is in airlines.                        But the great thing about it is that you probably not going to become the next Facebook or Google. But if you knock down a couple of bowling pins along the way, you’re still going to become a really great value company and then maybe you got a chance to knock them all down and you will be Snapchat and become the next Facebook, calling it here.Ben:                 There you go. That’s a good point.David:              Does that analogy also apply to the brand loyalty aspect of airlines? Which they have huge innovation…Ben:                 Yeah, invented loyalty.David:              In the inventing the loyalty and the airline miles and status.Ben:                 So you’re postulating that in order to capitalize…David:              Are there other technology companies that have – probably not enough, there should be more – but that have taken that loyalty aspect where the more I use a platform, the deeper I get locked in because the more airline miles I have on it, for lack of a better word.Ben:                 Yes, totally. I think that everybody that has done well at loyalty in the last 50 years has taken it from airlines. The question is do you need to…David:              OpenTable definitely did.Ben:                 Yeah.David:              Quite successfully.Ben:                 I guess I’m wondering do you need to…David:              That will be a great acquisition to cover at some point.Ben:                 OpenTable?David:              Yeah.Ben:                 Yeah. I’ll add it to the list. Yeah, I’m trying to think about is it necessary? Has something changed in the world where it’s necessary to consolidate to keep loyalty? Does something exist now that didn’t exist before where people only ever want to use one airline?David:              That’s definitely the case in technology. I think about the power of network effects like HipChat, right? Two years ago, a bunch of our portfolio companies used HipChat and some of them used Slack and some of them used HipChat. I talked to people using HipChat and I’ll be like, “You should really check out Slack.” They’d be like, “We use HipChat, it’s good enough.” But then as their friends and other companies got on Slack and then Slack channel started popping up for industry groups and whatnot, then it was like, “Well, we should really think about moving to Slack.” Then this parallel takes over and being on…even if I think Slack has done a lot of great product innovations, but even if it hadn’t, you would be pushed to move towards it even if you’re on HipChat because the rest of the world is on it.Ben:                 Yeah. It was Slack I think that the network effect was because people were starting inter-company Slacks so you would end up with like, “Oh, I’m in this Slack,” that’s like a social thing or an industry thing. Then it was like, “I’m not going to keep using two separate applications.” So, does that apply here where, “Oh, I’m not going to maintain points in two separate loyalty programs,” because that was always super annoying. There were a few startups that I was trying out that we’re trying to aggregate my loyalty programs for me or at least help me keep track. That was total pain.                        To segue off of aggregator onto another technology trend, let me think through this and see if this logic follows. So, sites like Kayak and Hipmunk and all these Travelocity and Priceline, travel aggregators pop up.David:              Yup.Ben:                 That’s 15-20 years ago. That effectively commoditizes airlines and compresses their margins because people’s loyalty to those airlines is shaken because they have an easy way to find cheaper prices. So therefore, margins are driven down because airlines get more commoditized and when they’remore commoditized and there’s less profits that you’ve had even though they weren’t making a lot of profit before, they need to consolidate to create a cheaper back office, taking economies of scale. Now, if you’re a smaller airline, the inefficiencies from you having a smaller operation could kill you.                        So if you follow it all the way back to the online travel aggregators, does that create the environment in which you need to have a bidding war for this acquisition so that you could be a more major player in a consolidate market?David:              Yeah. That’s interesting. It’s different because it hasn’t fully become a digitized industry, but it’s reminiscent of Ben Thompson’s aggregation theory where aggregating a consumer endpoint and experience, he argues, in the digital 21st Century post-internet world, is where all the value is. Then you can aggregate all the difficult content creation behind that… content creation but in this case, airlines like point to point travel, and own that relationship with the customer at the front end. Then you commoditize everything on the backend. That’s completely happened.                        Interesting, Southwest has refused to participate in the aggregators to let themselves be aggregated and probably has some of the most loyal customers. I mean, their ticker symbol is LUV and they always talk about how much everybody loves each other at Southwest. Yeah, they’ve fought that actively and it probably and they’ve probably had the most success on the branding front.Ben:                 Yeah, yeah. Why don’t we move on to rendering our conclusions?David:              I think it’s that time.Ben:                 Yeah. I think we’ve expressed our opinions laced in a bunch of comments throughout this. For me, I think the value has inflated both by the bidding war and by the fact that they bought something that had brand built into the market cap when they’re not necessarily a leverage and in fact have announced they’re not going to leverage that brand.                        But, I think they needed to. I don’t think they had a lot of options and I think they both picked the time right when this was an available purchase. They put themselves in a really good position to make that purchase – I’m probably the wrong person to talk about this – but by putting their books in a great position over the last 5 years and being really intentional about being an investment grade or having investment grade credit. I think that JetBlue didn’t prioritize that as much and neither did any of the smaller airlines and in a world where they need to consolidate, they had put themselves in the position where they’re able to do so.                        So, I’ll give it a B minus.David:              Yup. It’s hard to separate out just, at least for me, coming from the tech industry this sort of shock looking at the terrible economics of the airline industry as a whole in dynamics versus the actual quality of decision-making in this acquisition. So I think a lot of what you said, I agree with. But I’m going to go lower. I’m going to go C minus because what you said is right, but they paid so much money. They paid so much money! I don’t think it’s public and I don’t know that anybody except the executives involved know what Alaska’s initial bid for Virgin was, but it got bid up so many times and that’s a large price for something that your pilots can’t fly.Ben:                 Can an airline make a good purchase?David:              Yeah. Good point, good point.Ben:                 Yeah.David:              All right. Should we move on to the carve-out?Ben:                 Yeah. So this is wild. I was stopping myself from laughing and my jaw dropped and I think it almost ruined David’s train of thought earlier when he started talking about how it wasn’t going to be his carve-out but it was a paper that Michael Mauboussin wrote about this. I picked my carve-out as a Michael Mauboussin talk that he gave at Google.David:              Oh, this is so good. Everybody should watch this talk, it’s really good.Ben:                 David, this is so weird. I haven’t watched this in probably two years and it was something that I’ve recommended to friends very often and so I was sitting here before the episode thinking I didn’t see anything particularly interesting this week that I wanted to recommend, but I have an oldie but goodie. It is absolutely wild.David:              This talk is great and it’s based on a book. I’ve read the book too which is worth reading, too, called Untangling Luck and Skill.Ben:                 Yup. Untangling Skill and Luck: The Success Equation, and it is so, so fascinating. He gives so many great examples that will make you both follow it logically and nod your head and sort of scared about how much of your own success has been out of your control or how much the world is out of our control. So how much of your own success cannot be attributed to you and how much of your own failure cannot be attributed to you, and trying to figure out what are things that you have perfected.David:              Attributed to your own skill.Ben:                 Yes, yes. And what are things that you actually should be focusing on and what are things that you should know that there’s going to be redness in the world.David:              If you only have an hour, listen to the talk. If you really want to go deep on this, get the book. It’s so good. I will restrain myself, I could go in so many directions. But one real quick vignette I want to throw out is one of my favorite themes from this talk and book is the paradox of skill, which is such a cool thing that in a given activity… the whole premise of the talk and the book is that any activity, the results of which are going to be based somewhat on the skill of the participants in the activity and somewhat online. There’s a spectrum and some things go more towards the luck and some towards the skill. The paradox of skill is that even in things that are highly skill-based, as the level of play gets higher, so imagine the example, Mauboussin uses basketball, as basketball which is very skill-based. As the level of play gets higher and higher and the parody of skill amongst the players gets more and more uniformed, then luck plays an increasing role in the outcome, even though it’s a skill-based game.Ben:                 Particularly due to globalization because the only people who are even considered for this are the best in the world. So then it’s like, well, among the people that are all the best that look very similar to each other in skill level…David:              Yeah, the variation in skill gets so minute.Ben:                 Then luck is magnified.David:              Then luck is magnified, yeah. And the exact same dynamic holds true in investing in startups and lots of things.Ben:                 When the world is the pool, you always are the cream of the crop and then it’s all about all the crazy dynamics that play off of there. So, can’t recommend it enough. It’s on YouTube. We’ll link it in the show notes. Definitely check out The Success Equation: Untangling Skill and Luck.David:              I’ve taken enough time. I’m going to save mine for another time. It wasn’t super interesting anyway. I’m going to doubly recommend this. It’s so good.Ben:                 All right. Well, there you have it. Thanks for listening today. Again, if you have the time, please, please, please leave us a review on iTunes. Can’t say enough how much it’s important to the success of the show and we love your feedback.David:              And if you want to receive episodes by email going forward, just sign up on Acquired.fm and we’re also now going to start publishing the show by email updates as well, if you prefer that channel.Ben:                 It’s true. You can give us feedback on the website or Acquiredfm@gmail.com. See you later, everyone. 

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  • 01:02:52

    David Brandstätter | Medienhäuser & Verlage transformieren sich digital

    · PERSONAL BRANDING | Entfalte das Potenzial deiner Persönlichkeit als Marke in Zeiten der Digitalisierung

    Kurzportrait von David Brandstätter Gelernter Nachrichtenredakteur; Laufbahn begann 1981 bei der Main-Post in Würzburg mit einem Voluntariat. Nach verschiedenen Positionen in der Redaktion, im Mai 1993 zum Chefredakteur der Zeitungstitel der Mediengruppe Main-Post berufen. Seit Juli 2001 als Geschäftsführer an der Spitze der Mediengruppe. Darüber hinaus seit 2003 Aufsichtsratsvorsitzender der dpa (Deutschlands größter Nachrichtenagentur). Kontaktinformationen Website E-Mail  Mobile Apps Vivino-Wein-Scanner Main-Post ePaper Kickers App Musikempfehlung Guns N'Roses Buchempfehlung Das Ende ist mein Anfang (Tiziano Terzani) - Ebook - Hörbuch - Buch Anselm Grün - Bücher   [et_pb_toggle admin_label="Toggle" title="Podcast in Textform" open="off" use_border_color="off" border_color="#ffffff" border_style="solid"] Norman: Hallo und herzlich willkommen. Schön, dass ihr wieder reinhört. Hier ist Norman von Markerebell FM. Ich freue mich ganz besonders, denn mein Interviewgast heute ist der Würzburger Verlagsmanager David Brandstätter. David, vielen, vielen Dank für Deine Zeit und schön, dass Du heute da bist. Wollen wir loslegen. David: Gerne, wir können loslegen. Norman: David, Du bist gelernter Nachrichtenredakteur und Deine Laufbahn begann 1981 bei der Main Post mit einem Voluntariat. Nach verschiedenen Positionen in der Redaktion wurdest Du im Mai ‚93 zum Chefredakteur der Zeitungstitel der Mediengruppe Mind Post berufen und seit Juli 2001 stehst Du als Geschäftsführer an der Spitze der Mediengruppe und bist darüber hinaus seit 2003 Aufsichtsratsvorsitzender der DPA, Deutschlands größter Nachrichtenagentur. David, das war jetzt nur ein kleiner und kurzer Überblick über Dich. Damit Dich unsere Zuhörer noch ein wenig besser kennenlernen, stell’ Dich doch vielleicht kurz selber noch mal vor und erzähl’ uns ein bisschen mehr über Dich als Privatperson. Wer ist denn David Brandstätter privat? Und was genau Dein Business ist. #0:01:24.8 David: Ja, das mache ich gerne. Ich muss eine kleine Korrektur machen: Ich bin seit 2003 im Aufsichtsrat der Deutschen Presseagentur und seit zwei Jahren dort der Vorsitzende, aber ansonsten hast Du hervorragend recherchiert. Norman: (lacht) Okay. David: Du kannst jederzeit auch bei uns anfangen als Nachrichtenjournalist. Norman: Ja, sehr schön. David: Gerne ein paar Sätze zu mir als Privatperson: Wie würde ich mich beschreiben? Ein 55-jähriger, der den Genüssen des Lebens zugetan ist, gutes Essen und guten Rotwein liebt. Da muss man natürlich schauen, dass man da ein bisschen davon wieder los wird. Insofern treibe ich auch ganz gerne Sport. Im Sommer, vorzugsweise bei dem Wetter, mit dem Rennrad. In der Übergangszeit dann Mountain Bike; wenn es mal Schnee gibt, gerne auch als gebürtiger Österreicher und als Kind der Berge, natürlich muss Skifahren jedes Jahr dabei sein. #0:02:15.2# Und ansonsten habe ich noch ein großes Grundstück - Brachland, am Hang gelegen – zu pflegen. Da ist die Mäharbeit echtes... Norman: ...Herausforderung. David: ...hartes Working, ja absolut. Und das Holz für den Kachelofen mache ich auch weitgehend selber. Insofern, die Mischung als Alternative zum Job ist eigentlich ganz gut, weil der Job ist in erster Linie Schreibtischarbeit. Du hast meinen Werdegang und meine Laufbahn beschrieben. #0:02:43.6# Heute bin ich zuständig für ein Unternehmen, das 125 Mio. Euro Umsatz macht, die Wurzel als regionale Tageszeitung hat. Heute sind wir Gott sei Dank sehr breit aufgestellt, haben eine sehr große Logistiksparte, wo wir 125 Mio. Euro Umsatz machen mit dem wichtigsten Produkt, das wir zustellen. #0:03:02.7# Nach der Zeitung ist der Brief – wir sind dort einer der großen Anbieter, aber wir sind als Medienhaus auf allen digitalen Kanälen unterwegs. Und was sich für uns auszeichnet und uns auch relativ stabil darstehen lässt in schwierigen Zeiten, ist die Tatsache, dass wir sehr viele Dienstleistungen für andere Verlage erbringen. Das heißt, wir drucken sehr viele andere Produkte, andere Zeitungen, andere Anzeigenblätter, andere Magazine. Wir arbeiten im Prepressbereich – also, wenn es darum geht, Anzeigen zu setzen, Anzeigen zu gestalten für viele andere Unternehmen. Da sind so Edelmarken dabei, wie die Zeit oder Handelsblatt oder Wirtschaftswoche. #0:03:42.7# Wir haben ein Kunden Service Zentrum, in dem wir nicht nur unsere eigenen Kunden betreuen, sondern auch beispielsweise die vom Handelsblatt und von etlichen weiteren Unternehmen, auch die Redaktion liefert anderen zu, sodass wir auch ein Dienstleister für andere Unternehmen sind. #0:03:59.7# Norman: Ja, super. Vielen Dank für den kleinen Einblick. Bevor wir einsteigen in das Thema Digitalisierung oder digitale Markenführung, würde ich mit Dir sehr gerne – gerade aus Sicht eines Verlagsmanagers – noch mal das Thema Marke beleuchten. Wie Du vielleicht weißt, beginnen wir unser Interview immer mit einem Glaubenssatz oder Erfolgszitat. Hast Du sowas wie ein Zitat oder so ein Mantra, nach dem Du lebst? #0:04:27.0# David: Ich bin da immer ein kleines Bisschen vorsichtig, aber klar, man hat schon so ein paar Lebenserfahrungen von denen man sagt, dass das eigentlich ganz gut funktioniert. Sehr unspektakulär, aber ich habe eines festgestellt: Was immer Du Dir intensiv vornimmst, kannst Du auch erreichen. Das Merkwürdige ist eigentlich, aber auch das Positive, was uns allen Mut machen sollte in Zeiten von Umbruch, erst recht daran zu arbeiten und sich Dinge vorzunehmen. #0:04:58.9# Gerade im schwierigen Umfeld ist das oft sogar besser erreichbar, weil einfach mehr in Bewegung ist. Da gibt es nur eine alte Weisheit der Chinesen, die mir sehr gut gefällt – ich will das jetzt gar nicht als Erfolgszitat verkaufen, aber für mich ist es so etwas wie eine persönliche Motivation. Die Chinesen sagen: Wenn der Wind der Veränderung weht, bauen die einen Mauern, die anderen Windmühlen. #0:05:20.4# Norman: Ja, sehr schön. David: Ich finde das sehr motivierend wirklich darüber nachzudenken. Was negativ ist an einer Veränderung, da müssen wir eigentlich nie nachdenken. Das erreicht uns sofort. Wo wir danach suchen müssen und wir danach trachten müssen ist: Wie können wir diesen Wind der Veränderung nutzen? Und da stellt sich eigentlich – und das ist eine positive Erfahrung, die ich in all den Jahren gemacht habe – heraus, da lässt sich ganz viel gestalten und ganz viel bewegen. Wie gesagt, es kommt nur darauf an, wie ich mit dem Thema umgehe. #0:05:52.1# Norman: Ja und das kann ich an dieser Stelle auch absolut bestätigen. Wir kennen uns jetzt nicht so intensiv, haben uns aber schon ein paar Mal getroffen. Ich denke da an unser letztes Treffen, auch mit Deinem Kollegen zusammen: Das was ich da gespürt habe, das sind tatsächlich Windmühlen. Was mich total begeistert hat, war dieses Brückenbauen im Kopf – die Flexibilität, diese Agilität über Ideen nachzudenken und vor allen Dingen aktiv nach Lösungen zu suchen, also Dinge nicht zu bewerten, sondern zu verwerten. Was kann man daraus machen? – Das fand ich sehr cool. #0:06:33.1# David: Hm. Norman: An dieser Stelle kann ich diesem Zitat auch nur folgen. Gab es in Deinem Leben ein Moment, an dem Du es etwas schwer hattest, woraus Du dann für Dich Deine Learnings ziehen konntest? Gab es so einen Moment, so ein prägendes Erlebnis für Dich? #0:06:53.5# David: Es gibt natürlich ganz viele Momente in einem Leben, wenn man da selbst kritisch und ehrlich drauf schaut. Immer wenn man Fehler gemacht hat, ist das zunächst ärgerlich, bedauerlich, aber es ist immer so eine Aufforderung Dinge zu verändern. Es gibt vielleicht ein prägendes Ereignis: Ich wurde im Jahr 1995, ich war da jung an Jahren, ich war gerade 34 Jahre alt, war erst zwei Jahre Chefredakteur, aber immerhin schon in einer extrem verantwortlichen Position für 130 Journalisten und dort wurde ich plötzlich noch zusätzlich – so wollte es unser Gesellschafter – Geschäftsführer bei unserem Wettbewerber, der zwar in Wirklichkeit zu 80% unsere Tochter war, nämlich dem Volksblatt hier in Würzburg. Also, der zweiten Zeitung, die gemessen an uns sehr, sehr klein ist, eine deutlich geringere Auflage hat und wirtschaftlich in massivster Schieflage war. #0:07:48.5# Als ich dort antrat, wurden die letzten 20% Anteile an die Main Post übergeben und damit aber auch ein ganz schöner Scherbenhaufen. Es war ganz schnell klar, es gibt überhaupt gar keine Chance der Fortsetzung, wenn wir nicht bei 34 Mitarbeiterin insgesamt, 50% entlassen. Ich hatte damals das Angebot, ich müsste das nicht machen, ich sollte dann lieber hinterher schauen, wie man die Marke halten könnte, wie man die Zeitung noch am Markt halten könnte, wie man wenigstens die 17 Arbeitsplätze retten könnte – man würde einen Interimsmanager holen. #0:08:25.7# Darauf habe ich natürlich gerne verzichtet, weil ich wollte mir schon das Team selbst zusammenstellen, mit dem wir in Zukunft weiter arbeiten und das war mir wichtig, auch den anderen 17, die gehen mussten versuchen zu helfen, weil das waren Kollegen, die ich persönlich sehr gut kannte. Es gab zwei Kollegen, mit denen habe ich regelmäßig damals Fußball gespielt und denen musste ich dann sagen, dass es nicht weiter geht. Das sitzt tief in den Knochen und die Analyse war für mich: Man hat einfach viel zu lange zugesehen, ist untätig geblieben und hat jede schwierigere Maßnahme, beispielsweise: Muss ich an der Tarifbindung bleiben? Kann ich mit den Leuten reden, ob man auf Teilzeit geht? Und, und, und. Also, das hat man eigentlich versäumt und hat es nicht getan. Ich sage es ein bisschen böse: Man hat vielleicht den bequemeren Weg gemacht. Solange, bis man wirklich vor der Wand gehangen ist. #0:09:19.1# Insofern ist für mich etwas sehr, sehr Prägendes immer in den guten Zeiten Vorsorge zu treffen für die schlechten Zeiten. In unserer Branche heißt das immer, weit voraus auf Sicht fahren und auch das Unangenehme angehen. Selbst, wenn man genau weiß, man wird keinen Applaus kriegen, wo viele Mitarbeiter vielleicht sagen „Das kann doch gar nicht sein, uns geht es doch jetzt sehr gut“. Da muss man immer wieder den Leuten sagen „Jetzt ja.“ Aber das kann sich sehr schnell ändern und das ist für mich etwas sehr Prägendes und ich bin sehr, sehr glücklich und auch ein bisschen stolz – ich bin jetzt 15 Jahre Geschäftsführer in einer schwierigen Branche, aber wir haben hier bei der Main Post in Würzburg niemanden betriebsbedingt in dieser Zeit kündigen müssen, was glaube ich ganz wenige Zeitungen sagen können. #0:10:04.5# Norman: Ja, absolut. Glückwunsch dazu! Was mich interessieren würde: Du hast gesagt, weit vorausschauend zu denken ist extrem wichtig. Ich glaube, das ist auch eine Fähigkeit, die man für sich haben muss. Wie schaffst Du es, dass Du genügend Abstand hast, diesen Adlerblick überhaupt herzustellen? Ist es Deine Hangkoppel oder Deine Hangwiese pflegen und das Holzhacken oder wie schaffst Du das, dass Du diesen nötigen Abstand hast? #0:10:32.2# David: Das klingt albern, aber es ist tatsächlich wichtig, dass man sich auch einen Freiraum jenseits der Arbeit schafft und zwar einer, der dann durchaus ein bisschen dazu geeignet ist, fast meditativ den Gedanken nachzuhängen. Da ist Radfahren gut, weil man stundenlang mit sich alleine ist. Ich mache gar keinen Hehl daraus, ich fahre auch gar nicht ungerne alleine. Meine Frau findet das aus Sicherheitsgründen immer nicht so spannend, aber ich mache das wirklich gerne, um völlig mit mir alleine zu sein und auf niemanden Rücksicht nehmen zu müssen. #0:11:07.2# Die Arbeit am Hang und Holzhacken und ähnliches ist alles dazu gut geeignet. Aber selbstverständlich und das muss man auch immer deutlich sagen: Es ist auch ganz wichtig, eine Atmosphäre im Unternehmen zu schaffen, die eigentlich gerade dazu einlädt immer alles auszusprechen, was die Menschen bewegt. Und da ist die Mischung auch im Unternehmen genügend Leute zu haben, die einen ansprechen und auf etwas aufmerksam machen und eher kommen und sagen, was sie nicht so gut finden – Lob ist nett, aber meistens ... Lob von unten nach oben ist eher Zwecklob, auf den kann man verzichten. Also diese Mischung, dass man inspiriert wird, dass hier auch Fragen aufgeworfen werden, dass es kritische Menschen gibt, die sich genauso auseinandersetzen und dann die Zeit, das in Ruhe zu reflektieren – was man im Büro ehrlicherweise nie machen kann, weil man da immer in einer Mühle ist -, diese Kombination ist glaube ich ganz gut. #0:12:06.1# Und man muss ehrlich sein: Die Veränderung, die unsere Branche erfasst hat, da stimmt alles, was es an Prognosen gegeben hat. Nur ein Fehler wurde immer gemacht und der wird nach wie vor immer noch gemacht. Das ist der Faktor Zeit. Es wird immer ein viel zu kurzes Zeitfenster genannt - berühmt: Bill Gates mit keiner Druckmaschine mehr, oder keine gedruckte Zeitung im Jahr 2000. Die Kernaussage, die er getroffen hat, ist richtig, nur die Zeiträume sind durchaus geeignet, dass wir uns darauf einstellen können, ohne dass wir revolutionär alles einreißen müssen. Aber klar, man muss Dinge erkennen, anerkennen auch und sagen “Jawoll, das wird so kommen” und auch wenn es im Moment fast ein bisschen Eigenkanibalisierung ist, aber wir starten jetzt damit und versuchen diesen Weg konsequent zu gehen. #0:12:57.3# Norman: Ja. Was Du gerade gesagt hast, dieses “Bei sich selbst sein”, dieses “für Dich Fahrradfahren, für Dich alleine dieses Spirituelle”, da bin ich auch völlig bei Dir. Ich bin hier im Odenwald, ich kenne mich aus mit Hangwiesen (lacht). Und das ist tatsächlich ein guter Tipp, wenn man in der Stadt wohnt, da einfach in die Natur zu gehen und da genügend Abstand herzustellen, um von außen auf die Dinge zu schauen. Kannst Du uns vielleicht noch einen Tipp mitgeben - als Du damals in der Situation als 34-Jähriger warst und vor diesen Gesprächen standest, die Leute entlassen zu müssen oder gemeinsam nach Lösungen suchen zu müssen - gibt es da einen Tipp, falls einer der Zuhörer in so einer Situation ist, der Dir geholfen hat damals den Weg zu gehen oder diese Aufgabe zu meistern? #0:13:52.9# David: Wichtig war für mich anzuerkennen, dass ich hier etwas tun muss, was zwar eine große wirtschaftliche Notwendigkeit hat, aber was einen massivsten Eingriff für die betroffenen Menschen bedeuten wird. Selbst für die, die bleiben. Selbst die, das ist glaube ich ein sehr menschliches Phänomen, da gibt es ein schlechtes gewissen: “Warum kann ich bleiben? Warum ist mein Arbeitsplatz erhalten geblieben - und das waren solche Situationen - und warum muss der junge Familienvater gehen? #0:14:25.4# Was mir sehr geholfen hat war die Tatsache, dass ich versucht habe bei allem was ich hier tue, immer das Thema Menschlichkeit und eine Werteorientierung in den Vordergrund zu stellen. Für mich war die wichtigste Erkenntnis hinterher die Tatsache, dass es keinen Einzigen der 17 betroffenen, die dann nicht mehr bei uns arbeiten konnten, nicht die Straßenseite gewechselt haben, wenn sie mich in der Stadt getroffen haben. #0:14:52.7# Und die schönste Botschaft und das was mich am meisten freut ist, es sind alle Kollegen untergekommen. Wir konnten sogar den ein oder anderen später wieder mit etwas Verzögerung an Board nehmen, weil das natürlich genau die Leute waren, die ich mir in meinen Notizblock geschrieben hatte, wenn wir wieder freie Stellen haben, dass selbstverständlich die bekommen. Und das glaube ich haben die Menschen sehr anerkannt, dass sie gemerkt haben, dass das kein geheucheltes Mitgefühl ist, dass das kein ganz gut einstudiertes Szenario ist, sondern dass das werteorientiert war, was ganz schwer ist in der Situation. Und das hat mir sehr geholfen. #0:15:36.4# Eigentlich die Motivation immer diese Werteorientierung, so etwas wie Unternehmenskultur, so etwas wie Menschlichkeit als ganz wesentliches Element in der Führung einzubauen und heute mache ich regelmäßig Wertetage für neue Mitarbeiter, wo wir genau über dieses Thema sprechen. Also nicht irgendwelche Unternehmensleitlinien an die Wand zu hängen, sondern herzugehen und zu sagen “Ich möchte mit möglichst jedem neuen Mitarbeiter persönlich einen Tag lang darüber sprechen” - in einer Gruppe mit 15 Leuten, mehr mache ich aber nicht, sodass sich jeder mit einbringen kann. So, dass man sich wirklich persönlich begegnen kann, um darüber zu sprechen, wie wir miteinander umgehen wollen; wie wollen wir dieses Unternehmen gemeinsam nach vorne bringen? Und das funktioniert erfreulicherweise ganz gut. #0:16:21.0# Norman: Ja, das ist beispielhaft. Das finde ich super. Gerade diese Vertrauensbasis ist natürlich enorm. Wenn Du so einen Mitarbeiter zurückholst in Dein Unternehmen, ist das natürlich eine unglaubliche Basis für die gemeinsame Arbeit. Gab es in Deinem Leben - um jetzt mal die andere Werkstätte zu bedienen - den Aha-Moment mit einer Erkenntnis für Dich, wo Du sagst, das war für Dich prägend oder das war ein Game-Changer? #0:16:49.0# David: Es war tatsächlich die Erkenntnis, nachdem ich hier durchaus autoritäre Führung in dem Haus erlebt habe - das hat natürlich auch damit zu tun. Ich bin hier in den 80er Jahren gestartet. Das war auch eine deutlich andere Welt. Dann waren natürlich ganz andere Generationen als Chefs dran. Das waren alles Leute, die noch im Krieg geboren wurden, also noch einen ganz anderen Erfahrungshorizont haben und ein ganz anderes Deutschland auch erlebt haben. Und ich wusste immer genau, das liegt mir nicht. Das kann es nicht sein. #0:17:23.5# Ich habe meine Wurzeln nie vergessen. Jeder Mitarbeiter in unserem Haus weiß, dass der Brandstätter aus einem kleinen österreichischen Bergdorf kommt - eine kleine Beamtenfamilie. Mich hier zu generieren als der große Zampano ... “Leute, ich habe die Weisheit mit den Löffeln gefressen und…” - Das hätte ich als lächerlich empfunden. Das hätten die Leute mir nicht abgenommen und insofern musste ich einen eigenen Weg finden: Wie erreiche ich die Menschen? Anselm Grün hat das mal schön definiert: Führen ist zielorientierte Beeinflussung von Menschen. Also, wie schaffe ich es zielorientiert Menschen zu beeinflussen, dass wir gemeinsam die gesteckten Ziele erreichen? Und da habe ich meinen Weg relativ bald gefunden und das war tatsächlich so etwas, wie diese Erfolgsblattgeschichte prägend, dass ich gesehen habe: Eine Werteorientierung, die Menschen Respekt gegenüber zu erweisen; den Menschen Wertschätzung entgegenzubringen; ihnen zu vertrauen; ihnen auch etwas zutrauen - das sind alles Dinge, die die Menschen gerne annehmen und sie zahlen umgekehrt dafür mit tollem Engagement, mit Leistung, mit Ideen, sich engagiert einbringen und das hat mich bestärkt, das immer mehr zu tun und immer stärker zu leben und möglichst als Kultur in unser Haus einzuplanen - was NICHT, das sage ich auch ausdrücklich, nicht unbedingt von den 80er Jahren herausgewachsen ist. Das musste wirklich neu hier implementiert werden. #0:18:57.7# Norman: Das musste entstehen und ihr habt dafür den Boden bereitet im Grunde. David: Ja.  Norman: Was natürlich ein super spannendes Thema ist und das war so unser Vorgespräch: Wenn wir über die Medienbranche, auch über Zeitungsverlage und dergleichen, reden, dann ist da auch immer eine gewisse Kluft zwischen der digitalen Welt. Aber irgendwie empfinde ich das bei euch zum Beispiel überhaupt nicht. Wir haben ja in den Zeitungen der letzten Jahre lesen können, dass Tageszeitungen schließen mussten, weil die Umsätze nicht mehr da waren, weil die Anzeigenumsätze zurückgegangen sind. Wie begegnet ihr dem Thema Digitalisierung? #0:19:37.8# David: Auch da gilt, was ich vorhin gesagt habe, es ist immer die Frage: Ist das ein Feind, der auf mich zukommt?  Norman: (lacht) Sehr gut, ja.  David: Oder ist das ein Chance? Klar, in der ersten Wahrnehmung, das ist ein Prozess den wir bei Veränderungen immer wieder haben. Erst gab es diese Phase der leichten Negation. So nach dem Motto: Das geht vorbei. Also gar nicht ernst nehmen, da hat die ganze Branche meiner Meinung nach extremst viel verschlafen. Denn es gab natürlich merkwürdige Bildschirmtextmodelle und, und, und in Urzeit tatsächlich wieder gescheitert sind, weil sie einfach keinen echten Mehrwert den Menschen gebracht haben. Da gab es schon viele, die nach dem Motto “Das ist etwas Vorübergehendes, das geht vorbei” gehandelt haben. #0:20:19.6# Dann kommt diese Phase wo man merkt “Nee, das geht nicht vorbei - Hilfe! Die nehmen uns etwas weg”, dann empfindet man sowas wie Drohung. Wir haben - Gott sei Dank muss ich sagen - eigentlich früh angefangen darüber nachzudenken und zu sagen: Wenn das Ding nicht weg geht und uns bedroht, dann müssen wir umgekehrt schauen, wo könnte es uns helfen? Natürlich haben wir zuallererst und am schnellsten verstanden, dass alleine in der Produktion unserer traditionellen Medien, die Digitalisierung natürlich der große Schritt nach vorne gewesen ist. Die ganze Produktion einer Zeitung, die vorher in ganz vielen Prozessschritten abgebildet durch viele Berufsbilder zerlegt wurde und ganz, ganz kompliziert wurde, wurde immer einfacher, immer schneller, immer bequemer - einfach durch Digitalisierung. Alleine ein Foto in die Zeitung zu bringen in den 80er Jahren und heute - das hat gar nichts mehr miteinander zu tun. Vom Zeitgewinn - was für uns natürlich auch ein wichtiger Punkt ist - gar nicht zu reden, aber auch vom Aufwand her. Das war der erste Beginn. #0:21:21.2# Und der zweite war, dass wir nach und nach festgestellt haben: Dieses Medium hat einen ganz, ganz großen Vorteil, weil die Menschen, die damit aufwachsen, die nutzen alles was ihnen hilft. Wenn wir diese Kanäle, die für diese Menschen sehr in ihrem Habitus drin sind, nutzen, um sie zu erreichen, dann werden sie uns auch annehmen. Da haben wir relativ bald eine Chance erkannt, dass wir gerade junge Menschen vielleicht sogar früher abholen als früher im Print. Man muss auch ehrlicherweise sagen: Wenn mich einer fragt, als ich Journalist wurde, wieviel Zeitung ich als 17- oder 18-Jähriger gelesen habe, dann kann ich entweder eine ehrliche Antwort geben oder ich muss schwindeln. Das war verdammt wenig. 0:22:06.4 Wohingegen wir, wenn wir die Digitalisierung gut nutzen, ganz neue Möglichkeiten haben. Das ist ein langer Prozess gewesen, das kam nicht über Nacht, aber das haben wir nach und nach erkannt und deshalb haben wir - das wichtigste ist die Grundeinstellung - gesagt: Wo können wir unsere Flügel und unsere Windmühlen hinbauen, um davon zu profitieren? Das ist meine Lebenserfahrung, es gibt nichts Gutes im Leben, was nicht etwas Schlechtes hat, aber umgekehrt kann das nicht sein. Es gibt auch nichts vermeintlich Schlechtes, was nicht auch etwas Gutes hat. Ich glaube, mit so einer inneren Haltung, kann man natürlich sehr viel bewegen und sehr viel mehr erreichen.  Norman: Ja. Vielleicht noch mal die Frage: Wie habt ihr es tatsächlich gemacht? Habt ihr Labs gegründet oder habt ihr Arbeitsgruppen einen Zeitraum gegeben, in dem Dinge entwickelt wurden? Weil man hört ja doch beispielsweise von der Pro7 - Sat1 Media AG, dass da ein Inkubator entsteht, was da entsprechend pusht. Oder die Süddeutsche Zeitung, da weiß ich zum Beispiel, dass da versucht wurde an Community Plattformen zu schrauben. Also, man hatte ein bisschen das Gefühl, es ist alles ein wenig ohne Strategie, also Insellösungen zu schaffen, um Testballons fliegen zu lassen und zu schauen: Funktioniert das? Wie habt ihr das intern gelöst - was hat sich vielleicht auch in euren Prozessen, neben dem Mindset natürlich, geändert? #0:23:30.0# David: Wir haben natürlich hier auch wie jeder andere - alles andere wäre eine nette Story - unser Lehrgeld bezahlt und unsere Fehler gemacht und fünf Mal den Weg verändert. Unsere erste Plattform mainpost.de wird in diesem Jahr 20 Jahre alt. Also, wir haben sehr früh begonnen und haben das damals als absolute Insel betrieben, nach dem Motto “Das ist etwas ganz Anderes, das muss man jetzt völlig anders und völlig losgelöst machen” und wir haben gar nicht die Hauptchance darin gesehen auch Nachrichten darüber zu nehmen, sondern eher ein bisschen Infotainment oder so.#0:24:14.3# Dann hat man es mehr an die Zeitung herangeführt und hat gesagt “Das kann nicht sein, dass wir eigentlich sehr wertvolle Inhalte haben”, damit meine ich vor allem die aus der Region, weil die sind nicht substituierbar, die gibt es nur exklusiv bei uns. Dann ist man da herangegangen und hat sehr stark versucht, diesen Digitalbereich in das Unternehmen reinzuziehen, was sich auch als nicht richtig erwiesen hat, weil binnen kürzester Zeit natürlich selbst die besten Digitalleute eher zu Printlern wurden, weil sie hier schnell entsprechend sozialisiert wurden. #0:24:43.7# Heute versuchen wir einen Weg zu gehen, der eine Mischung darstellt. Wir haben eine eigene Einheit für den Digitalbereich. Wir haben vor einigen Jahren, da bin ich auch sehr glücklich darüber, uns an einem Startup mehrheitlich beteiligt, sodass ich sagen kann das ist unsere Tochtergesellschaft - das Würzburger Leben. Da werden sehr stark die sozialen Netzwerke genutzt. Dort werden wir einen extrem großen Spielraum haben nach dem Motto, dass wir gerade dafür sorgen, dass wir juristisch und steuerrechtlich und sozialversicherungsrechtlich, die für einen Geschäftsführer wichtig sind, dass wir das alles einhalten. Ansonsten haben die die größte Freiheit. Die können sich ihre PCs holen, wenn sie da auf eine Marke stehen, die bei uns üblicherweise nicht eingesetzt wird, sie haben ihre eigenen Räume und sie haben keine Vernetzung, sondern sie arbeiten nur über WLAN, damit sie fünf Mal am Tag den Platz wechseln können - also sie haben alle Möglichkeiten, um kreativ zu sein. Das parallel als Fokus zu haben, aber immer wieder versuchen dort Links zu schaffen, was schwer ist am Anfang. Denn eines kann ich guten Gewissens sagen: Die Ablehnung dieser neuen Truppe gegenüber war zunächst riesengroß. #0:26:00.5# Norman: Das wäre meine nächste Frage gewesen, genau.  David: Ich hatte schon Spitznamen… “Der heilige Patron von Würzburger Leben” und und und. Mir war nur eines klar: Wir treffen dort auf Menschen, die Fähigkeiten und Kenntnisse mitbringen, die wir in dem Maße nicht haben. Wir machen anderes sehr gut, aber die machen eben Dinge gut, wo wir nicht diesen Erfahrungsschatz haben. Heute können wir alle darüber lachen. Es gibt eine intensive Zusammenarbeit; eine gegenseitige Beratung, weil auch die Kollegen von Würzburger Leben haben natürlich erkannt: So manches aus dieser tradierten Welt ist auch nicht ganz falsch. #0:26:37.7# Manches Geschäftsmodell das wir machen, das kann man eigentlich wunderbar aus einer analogen in eine digitale Welt transferieren und erweist sich dort auch als erfolgreich. Heute ist es ein gegenteiliges Befruchten, wobei wir schon klar darauf achten, dass jeder seine Identität und seine eigene DNA behält. Und in dieser Mischung glaube ich, dass das ganz erfolgreich ist. #0:27:01.9# Norman: Ja, das hatte ich in einem Interview mit Anne Schüller auch besprochen, wo sie gesagt hat: Der Job ist es nicht, alles zu digitalisieren, sondern es ist im Grunde die Aufgabe beide Welten miteinander zu verbinden, sodass diese von einander partizipieren können. Und das fand ich eigentlich ein sehr schönes Bild, aber ich verstehe natürlich auch die Herausforderung, die Du gerade genannt hast, in eine etablierte Prozessstruktur bei euch ein Startup einzubauen. Das sind dann die, die mit Chucks ins Büro kommen und ihren Mac mitbringen. Wie habt ihr es geschafft intern da Akzeptanz zu schaffen? Weil das bedingt ja, dass diese beiden Welten in irgendeiner Form zusammen kommunizieren müssen; dass dort eine Verbindung hergestellt wird. Wie schafft man das? #0:27:55.1# David: Was man nie unterschätzen darf - da machen es sich Manager manchmal ein bisschen leicht - das erste ist, das klare Bekenntnis. Es muss von ganz oben kommen. Es kann nicht sein, dass ich mich auf die Akquisition beschränke und dann lasse ich den Dingen freien Lauf, so nach dem Motto “Das wird sich jetzt schon in irgendeiner Form regeln”. Ich habe schon klar ausgesendet, indem ich ganz provokant mit den beiden Kollegen, den Gründern, die auch als Geschäftsführer tätig sind, immer wieder mal essen gegangen bin und zwar so, dass ich viele Mainpostler gesehen habe und die gedacht haben “Oh, der war mit denen schon wieder essen”. Um einfach deutlich zu machen, man will das; das ist von oben gewünscht; er versucht schnell Mitstreiter von oben her zu finden. Mit Michael Reinhardt, unserem Chefredakteur, hatte ich einen, der von der ersten Minute an dabei war, weil der erkannt hat, da können auch wir in höchstem Maße davon profitieren. Das ist auch ein Stück weites Vorleben. #0:28:51.4# Dann haben wir die Kollegen einquartiert in unseren Räumen in der Lokalredaktion. Die sind in der Innenstadt, wir sind als eigentliches Unternehmen am Stadtrand. Aber in dieser relativ kleinen Einheit. Und allein, wenn sich Menschen ob sie wollen oder nicht, jeden Tag im Flur begegnen und im Workcafé einen Espresso trinken oder so, dann entsteht auch so etwas, was wir feststellen: Es sind eigentlich auch Menschen und gar nicht fiese und gar nicht so verkehrte. Und so wächst nach und nach etwas. Und dann, was ganz wichtig ist und unser kleines Erfolgsgeheimnis: Man muss Erfolge immer zelebrieren und verkünden. #0:29:26.9# Norman: Sehr gut.  David: Ich habe immer wieder dafür gesorgt: Wenn irgendetwas gemeinsam gelungen ist, dass das möglichst jeder im Unternehmen mitkriegt, weil das steckt an. Und so ist eigentlich etwas in der Zwischenzeit gewachsen, sodass ich guten Gewissens sagen kann: Da braucht man niemanden mehr beschützen oder auf jemanden Achtgeben, sondern man achtet sich gegenseitig. #0:29:52.3# Norman: Ja, sehr gut. Das sind noch mal zwei wichtige Dinge. Einmal was Du gesagt hast, dass die Unternehmenslenker, die Unternehmensführung im Grunde dahinter steht und ganz klar signalisiert, dass ist gewünscht/gewollt, arbeitet zusammen - das finde ich super wichtig. Und auch dieses Erfolge zelebrieren/Erfolge feiern finde ich extrem wichtig, um es sichtbar zu machen, dass es nicht im Startup bleibt oder in der “alten Welt” bleibt, sondern dass man das zusammen feiert. Das finde ich super. Gibt es Strategien, mit denen ihr euch beschäftigt in eurer Markenführung, wo es darum geht, wie man Qualitätscontent in Geschäftsmodelle wandelt? Das ist ja die große Diskussion, die immer wieder stattfindet, dass im Internet erst mal alles verfügbar ist oder man Abomodelle entwickelt. Aber wie kann man sicherstellen, dass wirklich die Qualität, die ihr produziert, die die Nachrichtenagenturen produzieren, dass die am Ende auch monetarisiert werden? Gibt es da Überlegungen bei euch, die ihr anstrebt, über die Du sprechen kannst? #0:30:58.3# David: Wir versuchen natürlich, wie viele andere Regionalzeitungen, zunächst einmal eines: Ganz klar für uns zu definieren, wo haben wir wirklich im Markt eine echte Chance? Und da ist die erste Vokabel, die in dem Zusammenhang immer fällt “Substituierbarkeit”. Ist eine Information woanders frei verfügbar, möglicherweise in gleicher oder vielleicht sogar noch besserer Qualität? - Dann muss man von vorne herein sagen: Da sollten wir gar nicht sehr viel Liebesmühe darauf verwenden. Ich brauche niemandem erklären, wie die Champions League Auslosung für Bayern München ausgegangen ist. Wenn aktuell ein dramatisches Erdbeben in Mittel-Italien ist, dann ist das nicht die Meldung, die der Leser bei der Mainpost sucht bzw. er würde nie und nimmer dafür bezahlen. #0:31:45.4# Die strategische Ausrichtung unseres Hauses ist ganz klar: Wir müssen noch viel mehr als wir es in der Vergangenheit getan haben, unsere Kapazitäten - immerhin 140 Redakteure - auf nicht substituierbare Inhalte aus der Region konzentrieren. Dafür müssen wir das Unternehmen dramatisch umbauen. Da sind wir gerade in einem ganz großen Prozess drin, weil natürlich auch vieles was regional stattfindet, sehr wohl substituierbar ist. Jeder Polizeibericht wird veröffentlich und den kriegt jeder Wettbewerber, den kriegt auch eine junge Truppe, wie Würzburger Leben. Die haben jetzt so ein Angebot “Blaulicht”, der sehr viele Zugriffe generiert. Das ist auch kein USB. Und ich habe die Meldung der AOK, wenn hier etwas angeboten wird oder von Vereinen, das ist alles substituierbar. #0:32:36.4# Das ist für uns bitter, weil vor 20 Jahren war das Regionale und selbst die Dinge, die ich jetzt genannt habe, das war schon explosiver Stoff im Print der Mainpost. Den hat kein anderer in dem Maße bieten können und das müssen wir einfach lernen. Wie im Spitzensport: Wenn ein neuer Spieler bei den Basketballern oder den Zweitligisten Würzburger Kicker verpflichtet wird, das ist auch nichts mehr Exklusives, was in der Mainpost steht. Im Regelfall ist das ganz, ganz schnell über’s Netz verbreitet. #0:33:07.5# Das ist eine riesen Herausforderung für uns, weil wir noch viel mehr auf Spurensuche gehen müssen; noch viel mehr spannende Geschichten entwickeln müssen; noch viel mehr hinterfragen, was ist hinter dem Ereignis? Warum passiert an der Stelle zum fünften Mal ein Unfall? Warum gibt es da diese Auseinandersetzungen? Warum gibt es da ein Problem? und und und, also noch viel stärker dort einzusteigen. Dann bin ich mir aber sicher, wenn wir das Ausspiel noch besser lernen, also das Auswerten von Daten, noch besser wissen, was die Menschen interessiert, dass wir noch schneller und noch gezielter ihnen ein Angebot machen könnte - das machen all die eCommerce Betreiber wunderbar. Wenn ich meine Bestellung aufgegeben habe, habe ich gleich drei weitere Vorschläge. Und das müssen wir von denen natürlich abschauen und lernen. Dann bin ich überzeugt, dass Menschen auch dafür bezahlen werden. #0:34:00.4# Da versuche ich auch unseren Leuten Mut zu machen. Ich brauche eigentlich nur von der Zahl der Leser, die wir heute im Print haben. Wenn die morgen alle nur noch digital zu uns kommen, da brauche ich eigentlich nur zwei Artikel, wenn sie uns 99ct. dafür bezahlen. Also eine halbe Tasse Capuccino. Wenn die zwei Mal sagen “Das interessiert mich und dafür zahle ich 99 ct.”, dann fällt die Katze auf die alten Füße und wir betreiben das Business genauso erfolgreich weiter, wie bisher. #0:34:32.9# Wir müssen unsere Denke verändern. Wir kommen aus einer Flatrate. Wir kommen aus einem generalistischen Angebot, eine Zeitung, die aus vielen, vielen Beiträgen entsteht, wo wir natürlich nicht so naiv sind zu glauben, dass es allzu viele Menschen gibt, die das alles lesen, sondern es wird sehr selektiv wahrgenommen. Das ist beim digitalen neu für uns, das müssen wir lernen, diese Selektion von vorne herein zu betreiben und den Leser gar nicht erst alles anzubieten, sondern möglichst gezielt das anzubieten, von dem wir glauben, dass es ihn interessieren könnte. Das klingt leichter als es natürlich im Alltag ist, weil unsere Redakteure haben tausende von Jahren anderer Erfahrungen, wenn ich das zusammen zähle über alle Mitarbeiter und das ist ein Lernprozess. Da tun sich die Jungen sehr viel leichter, aber es hat eigentlich jeder erkannt, dass da eine riesen Chance drin liegt. Und deshalb habe ich den Eindruck, dass in diesem anstrengenden Prozess die Leute durchaus sehr, sehr engagiert mitziehen. #0:35:33.3# Norman: Gibt es einen Beirat oder so eine Gruppe bestehend aus den alten Hasen, den Redakteuren, die das Business natürlich von der Pike auf gelernt haben, bis hin zu den Neuen? Ich glaube, so ein paar Verbindungen mit Würzburger Leben hast Du schon genannt. Einfach auch, um von denen zu lernen? Habt ihr so einen extra Beirat oder irgendwie so einen Expertenkreis gegründet, um da diese Learnings zu machen? #0:36:00.8# David: Ja, wir haben im Prinzip im Bereich der digitalen Medien eine eigene Firma MBDM - Mainpost Digitale Medien - die ein Stück weit diese Aufgabe natürlich übernehmen, die Koordination zu machen und im Rahmen eines Prozesses - das heißt im Moment Aladdin, das war die Idee unseres Chefredakteurs; ich nehme an, er hat auf den guten Geist aus der Flasche Bezug nimmt und deshalb den Projektnamen vorgeschlagen oder gewählt hat. Dort werden wir sehr gezielt in vielen Einzelprojekten - für mich ist so ein Lebensmotto immer “Big dreams in small steps”, dass wir hier die große Vorstellung, die wir in etwa haben, diese Visionen, in viele, viele einzelne Schritte zerschlagen und daraus einzelne Projekte machen. Da sind wir gerade dabei, die einzeln aufzusetzen. #0:36:50.4# Ich habe das immer wieder, nur wir machen das jetzt im Rahmen von Aladdin noch mal sehr viel konzertierter und sehr viel konzentrierter, dass wir uns hier die einzelnen Dinge vornehmen, um zu sagen “In kleinen Schritten dem Ziel immer mehr entgegenkommen”. #0:37:03.8# Norman: Das ist ja fast eine amerikanische Strategie, wenn man sich das Buch durchliest “Silicon Valley”, da wird genau das beschrieben. Dass im Grunde unsere deutsche Ingenieurdenke uns dazu verleitet, erst mal in jahrelangen aufwendigen konzeptionellen Prozessen große Projekte zu entwickeln, um dann schnell festzustellen, dass es nicht funktionieren, anstatt in kleinen Schritten wirklich diese Lernprozesse selbst zu machen; die Fehler selbst zu machen, um dann auch zu verstehen, was die Community sich wünscht und die zu involvieren. #0:37:32.9# David: Ganz genau. Da habe ich einen kleinen Vorteil durch einen Geburtsfehler. Als Österreicher habe ich nie so diese Ausdauer gehabt, das Schwimmen immer nur theoretisch am Tisch zu lernen, sondern mir war da immer lieber, ins Wasser zu springen. Beim Skifahren ist tatsächlich so in Österreich. Ich kann mich gut erinnern: Wenn Du in die Schule gehst, ich bin mit fünfeinhalb Jahren in die Volksschule gekommen, da fragt mich mein Lehrer nicht “Kannst Du Skifahren?”, sondern da heißt es “Und übrigens, jeden Mittwoch im Winter, wenn Schnee liegt, gehen wir statt Sport machen, fahren wir Ski” und dann bist Du in den Sessel geschmissen worden oder musstest schauen, wie Du hoch kommst und … nur so kann man aber etwas lernen. Insofern kommt mir das persönlich sehr entgegen, weil ich immer der Meinung bin, die Pioniere haben die Landkarte auch gemalt, während sie gen Westen gezogen sind. #0:38:21.2# Norman: Ja, absolut. Was ich auch eine sehr spannende Frage finde ist: Wie triffst Du Entscheidungen und was hilft Dir dabei? Ob das jetzt eine Projektentscheidung ist, das finde ich eigentlich völlig egal, aber nennen wir mal eine mittelkomplexe Entscheidung, die jetzt vielleicht nicht sofort aus dem Bauch heraus entstehen kann. Gibt es da einen Prozess, den Du durchläufst oder hast Du eine Entscheidungsroutine vielleicht, so einen Ablauf, den Du immer wieder zelebrierst, um dann schnell auf den Punkt zu kommen? #0:38:53.5# David: Vor jeder Entscheidung stehen bei mir immer viele Fragen. Das können Fragen an Mitarbeiter sein; das können Fragen an Geschäftspartner oder Kunden sein. Einfach möglichst viel sich selbst schlau zu machen. Ich habe mir eines abgewöhnt: Ich bin ein sehr impulsiver und emotionaler Mensch. Ich neige innerlich immer schnell dazu, wenn irgendetwas ansteht, selbst eine Entscheidung zu haben und die möglichst auch schnell zu treffen. Da nehme ich mich ganz bewusst zurück und versuche mich selber neutral zu stellen und zu sagen “Mach Dich noch schlauer”. Das tatsächlich in Gesprächen und da ist immer ganz, ganz wichtig ein sehr intensives Zuhören. Zuhören heißt bei mir auch, immer die innere Bereitschaft zu haben, seine Meinung auch zu ändern. Und am Ende eines Prozesses vielleicht genau das Gegenteil zu sagen von dem, wie man in ein Thema gestartet ist. #0:39:46.4# Und im Laufe der Jahre hat das bei mir dazu geführt, dass sich daraus ein Bild entwickelt, das immer klarer wird, wo die Konturen deutlicher werden und was ein inneres Wohlgefallen auslöst. Und dann fällt mir die Entscheidung im Regelfall leicht und das ist dann 50% Kopf und 50% Bauch, wobei Bauch eher meint, die Erfahrung die man hat. Das ist eines der wenigen Privilegien, wenn man alt wird, dass man zumindest Erfahrungen sammeln durfte und immer wieder weiß, das hat gut funktioniert und da weniger, und da ist ein Learning und da bist Du auf die Nase gefallen. Das ist eher etwas, was in mir reift, wo ich mich eher zurücknehme, aber feststelle: Es gibt da einen Moment, wo man ein richtiges Bild vor sich hat. Das gilt für Geschäftsmodelle, das gilt für Entscheidungen generell. Ein Chef von mir hat mir mal gesagt, ein Österreicher, der schön auf österreichisch gesagt hat “A guates Geschäftsmodell, passt auf a Bierdeckel”. #0:40:54.8# Gerade in der digitalen Welt ist sehr, sehr viel sehr, sehr komplex. In Richtung Kunden, in Richtung Kommunikation muss ich es schaffen, sehr einfach darzustellen, sonst ist es weder dem Kunden vermittelbar, noch nach innen kann ich den Menschen begeistern, warum sollte man das tun. Das erfordert im Regelfall tatsächlich ein bisschen Zurücknehmen, viel zuzuhören und aus diesem Filtrat dann das Beste herauszuziehen. Dann geht es schnell. Meistens ist es oft so, dass die Leute dann sagen “Jetzt ist es schon entschieden?” Dann sage ich “Ja, aber eigentlich haben wir relativ lange darauf hingearbeitet”. Jetzt brauchen wir nicht noch 24 Berechnungen. Dadurch wird es nicht besser. Irgendwann muss man es einfach polieren und … #0:41:35.9# Norman: … Ja, machen... David: ...machen. Das ist für mich schon so ein Management-Kreislauf. Man muss entscheiden, man muss tun, man muss feiern, man muss korrigieren, man muss entscheiden, man muss tun, man muss feiern. Ganz wichtig natürlich das Feiern, das gehört auch dazu. #0:41:52.1# Norman: Ja absolut. Eine ganz interessante Frage, die ich noch habe ist: Das begegnet mir eigentlich immer in allen Strategieprozessessen, nämlich die Herausforderung. Du hast als Unternehmen eine gewisse Unternehmensleistung. Das sind Produkte, das sind Dienstleistungen, all das was Du im Markt anbieten möchtest und hast natürlich das Thema, dass je komplexer das Unternehmen ist, desto schwieriger ist es natürlich. Du hast eine Marketingabteilung, Du hast eine Vertriebsabteilung, Du hast vielleicht eine Company für digitale Medien usw.  Wie schafft ihr es, dass alle ein einheitliches Verständnis über die Unternehmensleistung haben, damit diese auch nahezu - 100% ist nicht möglich-, aber nahezu 100% in den Markt kommuniziert werden kann? Also, dass das Marketingkonzept von euch am Ende auch am Markt landet; dass der Vertrieb genau das denkt und ausspricht, was eure Unternehmensleistung ist. Wie stellt ihr das in der Unternehmensführung sicher, dass das am Markt ankommt? #0:42:59.5# David: Da hat ein reiner Zufall oder eine Entscheidung unserer ehemaligen Gesellschafter, bevor wir zu Augsburg kamen, waren wir bei Holzbrink in Stuttgart - als man die Entscheidung getroffen hat von einer Doppelgeschäftsführung auf einen Geschäftsführer umzustellen, war für mich die Situation so, dass ich mich natürlich völlig neu aufstellen musste. Ich habe dann eines eingeführt, wovon ich jetzt nach acht Jahren sagen kann, dass sich das perfekt bewährt hat. Ich habe alle wesentlichen Bereiche vom Personal über Finanzen über Marketing über Redaktion, Vertrieb, über Technik, alle an einen Tisch geholt. Wir sind im Gremium insgesamt acht Kollegen, die an mich berichten. Wir sitzen zu neunt zusammen und wir sitzen jeden Freitag zusammen. Es ist die wichtigste Sitzung der Woche und gehen dort alle Themen durch. Das führt dazu, dass wir einen sehr, sehr guten Informationsstand haben, was in den einzelnen Bereichen passiert. Wir haben den ganz großen Vorteil, dass ganz viele Ideen in dieser Runde reifen, weil es durchaus dann noch einen gibt, an den man gar nicht gedacht hat, der sagt: “Oh, das passt aber perfekt bei mir noch mit rein”. #0:44:12.5# Norman: Perfekt, super.  David: Das ist extremst wertvoll, auch wenn mancher Kollege auch mal eine Stunde hier sitzt und guten Gewissens für sich wahrscheinlich sagen könnte “Naja, da ist jetzt gar nichts für mich dabei”, aber er erkennt das Thema, wenn er im Hause angesprochen wird. Dann kann er dazu eine Aussage treffen und dadurch spreche nicht mehr nur ich alleine mit einer Stimme, sondern wir sind im Regelfall idealerweise - natürlich gibt es immer leichte Abweichungen -, aber idealerweise und es funktioniert wirklich sehr gut, haben wir schon mal neun Stimmen. Und wenn neun Führungskräfte nur mal jeweils ihre zwei Stellvertreter dann darüber noch mal in Kenntnis setzen, dann sehen wir schon, dass wir ein gutes Schneeballsystem auf den Weg bringen. #0:44:57.1# Dazu gibt es weitere Runden. Jedes Quartal kommt beispielsweise das komplette Management zusammen, um dort noch mal ein Update über die wichtigsten Bereiche zu liefern, aber da sehe ich schon, dass die Leute eigentlich gut informiert sind und das es nur hier nur noch um ein paar letzte Informationen geht. Weil, da hast Du völlig recht: Das ist mit das Entscheidenste, dass wir unsere Stärke komplett ausspielen. Wir haben auf die Art und Weise beispielsweise vor gar nicht allzu langer Zeit beschlossen, was ein neues Geschäftsfeld sein könnte aus all den Fähigkeiten, die am Tisch sitzen. #0:45:30.5# Und dann sind wir so auf Corporate Publishing gekommen. Dass wir einfach sagen, wir haben alles und wir wollen es anders angehen, als manche andere, die dann natürlich im ganz, ganz großen Stil sich das Bahnheft machen oder Lufthansa-Magazin. Wir sagen nein. Wir wollen das regional anbieten und wir wollen jede Einzelfähigkeit. Wir bieten heute bei Corporate Publishing an, dass wir ein Lektorat machen für etwas; dass wir nur Fotos machen; dass wir nur Gestaltung machen; dass wir irgendwelche Teile der Dienstleistung übernehmen und aus diesem Zusammenspiel der einzelnen Kompetenzen heraus - und ich muss sagen, das ist ein absoluter Hit - wir haben da in kürzester Zeit einen siebenstelligen Umsatz aufgebaut, tolle Produkte, hoch attraktive, junge Menschen. Wir merken, dass wir uns hier wirklich leicht tun Hochkaräter zu holen, weil die einfach kapieren “Wow, das ist absolut multimedial”. Da wird ein Webmagazin nachgefragt für die Universität Würzburg, also Uniklink Würzburg. Die machen den kompletten Web-Auftritt. Dann mache ich hochwertigste Magazine; dort mache ich Lektorat für Kliniken und, und, und. Wir haben alle Fähigkeiten im Haus. Wir waren uns aber gar nicht so bewusst, dass man die einzeln natürlich auch noch einmal ganz anders unseren Kunden zur Verfügung stellen können. Sowas entsteht in einer Gruppe, wenn man Woche für Woche zusammensitzt und jedes mal sieht “Wow, wir können das und wir können das und wir können das”. #0:46:55.1# Norman: Ja, perfekt. Also die Synerigen einfach zu nutzen über die Fachabteilungen hinweg - genial.  David: Und natürlich, wie immer: Zelebrieren. Jeder im Haus weiß, das funktioniert, das ist super, die bauen auf. Das begann mit einem einzigen. Das war ein “Assistent”, einer der in der Unternehmensentwicklung direkt mir zugearbeitet hat. Den habe ich das Thema mal vorbereiten lassen und habe ihm gesagt “So, jetzt spring ins Wasser und schwimm’ mal”. Heute haben wir eine ganz ordentliche Truppe schon längst aufgebaut, die das managed und die jetzt weiter wachsen wird. Da bin ich felsenfest davon überzeugt. #0:47:31.1# Norman: Ja, sehr gut. Wie wird sich aus Deiner Sicht die Medienbranche, gerade im Hinblick auf das digitale Zeitalter entwickeln? Kannst Du da mal Deine Glaskugel anschmeißen und mal reinschauen für uns?  David: Ich bin da optimistisch, weil wir werden nach wie vor Zeit haben, den Umbau weiter hinzukriegen. Ich glaube, dieser erste Wind, der dort herübergegangen ist und die, die schwache Mauern gebaut haben und an Windflügel gar nicht gedacht haben, ich sage es mal bösartig: Die sind weg. #0:48:06.8# Es ist ja tatsächlich so, dass es Einstellungen von Zeitungen gibt und es Insolvenzen von Zeitungen gibt. Es wird noch zu Konzentrationen kommen. Das wird nicht jedem richtig gut gefallen, aber das wird unausweichlich bleiben. Wir werden diese Vielfalt, wie wir sie heute haben an Eigentümern und eigenständigen Häusern, die in Deutschland fast weltweit einzigartig ist, die wird es nicht geben. Man wird sich zu größeren Verbünden zusammenschließen müssen, also kritische Massen zu haben. Da bin ich mir auch ganz sicher. Und wir werden auch große Investitionssummen brauchen. Springer zeigt ja - die machen das schon sehr, sehr klug - die nehmen richtig Geld in die Hand, aber das kann ich eben, wenn ich einen Laden in dieser Dimension bin. Das kann der Kleinstverlag oder kleine mittelständische Verlag irgendwo in der Provinz mit einer Auflage von 30.000 oder 40.000 ganz sicher nicht. Insofern, da muss es Zusammenschlüsse geben. #0:49:01.3# Ich bin aber eigentlich sehr optimistisch, dass die Branche auch in einer digitalen Welt sich gut behaupten wird. Sie wird Best Practice nachmachen; wir rücken enger zusammen; es gibt viel mehr Zusammengehörigkeitsgefühl, mehr Solidarität, weniger Eitelkeit. Es gibt durchaus ein paar Merkmale, die ich sehr, sehr positiv empfinde. Ich will meinen, die Branche ganz gut beurteilen zu können über die Jahre. Da tut sich gerade Vieles wo ich sage, man hat es verstanden und es geht jetzt los. Es wird seine Zeit in Anspruch nehmen. Das ist keine Frage und es wird unterwegs mit Sicherheit noch den ein oder anderen Kollateralschaden geben und einiges wird sich nicht realisieren lassen und es werden Dinge noch verschwinden, aber im Wesentlichen glaube ich, wird die Branche gut aufgestellt und gestärkt, sehr stark weiterhin multimedial - ich glaube auch an die gedruckte Zeitung in 20 Jahren. Sie wird völlig anders ausschauen als heute, eine völlig andere Rolle haben, aber es wird sie geben. Da bin ich mir sicher und gleichzeitig wird es die digitalen Angebote aus den Häusern geben mit guter Qualität und hoher Akzeptanz. #0:50:15.4# Norman: Ja, das glaube ich auch. David, gibt es so ein Passion Project bei Dir, was Du mit Leidenschaft und dem Herz in der Hand gerne vorantreibst aktuell oder treiben würdest? David: Ein Thema das uns am Herzen liegt, fast muss ich sagen liegen muss, das ist: Wie können wir den lokalen Einzelhandel auf dem Wege in die digitale Zeit begleiten? Denn wir haben in den letzten Jahren im Anzeigenmarkt eines festgestellt: Der nationale Anzeigenmarkt ist extremst geschrumpft. Ich will nicht die harte Vokabel “zusammenbrechen” sagen, aber sie wäre auch nicht falsch. #0:50:52.0# Die Rubrik Märkte sind extrem zusammengeschmolzen, da haben uns Brachenfremde eigentlich die Butter vom Brot genommen und wir müssen schwer kämpfen als Zeitungsverlage, dass wir unseren Stellenmarkt, Automarkt und Immobilienmarkt in der digitalen Welt wenigstens noch ein bisschen was für uns behalten. Aber das sind eher die Brotsamen und das Große ist woanders gelandet und musste wenn, dann wieder von Verlagen zugekauft werden von Branchenfremden. #0:51:17.7# Was stabil ist über all die Jahre, zumindest für uns und das werden die meisten Kollegen bestätigen, ist der Umsatz mit dem lokalen Einzelhandel. Die sind natürlich nicht in dem Maße sofort in die digitale Welt gesprungen. Für die ist das manchmal auch eher eigene Bedrohung und ich glaube mit denen zusammen müssen wir etwas entwickeln. Wir haben vor zwei Jahren ein Projekt aufgesetzt, weil auch hier muss ich den Faktor Zeit mit berücksichtigen, um die Menschen zu sensibilisieren - das hieß “Lass den Klick in Deiner Stadt” - haben wir Menschen signalisiert, auch den Kunden, den Lesern: Wie wollt ihr haben, dass eure Innenstädte in zehn Jahren ausschauen? Capuccino-Bars und vielleicht noch ein paar Bäckerfilialen und sonst gar nix mehr, oder wollt ihr weiterhin einen bunten Branchenmix haben und ein Einkaufserlebnis haben? Da muss man sich darüber klar sein, welche Entscheidung ich treffe. #0:52:13.6# Der nächste Schritt war, dass wir seit diesem Jahr den Lieblingsladen haben. Dort können alle mitmachen und quasi in einem digitalen Schaufenster, das wir bewerben, Produkte anbieten. Das ist noch nur mit einer Reservierungsfunktion, und das wollen wir weiter machen. Wir verhandeln gerade - das darf ich verraten - mit einem Partner, der uns helfen könnte hier den nächsten Schritt zu machen, dass man auch digital deutlich mehr und sehr viel einfacher Produkte einstellen könnte. Wir haben die letzte Meile. Wir haben einen Kurierdienst. Also, wir könnten die Bequemlichkeit des eCommerce mit der Vertrauenswürdigkeit, mit der Nähe, mit der guten Beratungsleistung des Einzelhandels verbinden. Und das ist eine Vision für mich, dass ich sage: “Ja”. Gerade ein Minimum für all jene, die hier bei uns in Würzburg oder im fränkischen Raum produktiv tätig sind. Wir haben die Winzer, wir haben die Schnapsbrenner, wir haben Menschen, die hervorragende Produkte herstellen. Meistens haben die ein kleines Problem in der Vermarktung und im Verkauf. Sie sind leidenschaftlich in der Herstellung ihrer Produkte, aber nicht unbedingt die großen Marketingexperten. #0:53:28.1# Das wäre ein Minimum, die Leute, denen wir helfen können müssten, beginnend mit einem Kassensystem und endend bei entsprechender Bewerbung, aber auch natürlich viele Einzelhändler hier, dass wir versuchen müssten, mit denen gemeinsam was zu kriegen, weil - warum muss ich bei Amazon bestellen, wenn ich das gleiche Produkt bei einem Unternehmen… wenn ich den gleichen Komfort habe? Ich will die 24 Stunden zur Auswahl haben. Ich will vielleicht am Samstagabend, weil ich da mehr Zeit habe, mir das Produkt aussuchen und auch bestellen und ich möchte es auch möglichst am Montag in der Früh schon geliefert bekommen haben. Aber das ist kein Schoßtopper, das können wir den Menschen garantieren und dann obendrein immer noch zu sagen: Und dennoch weißt Du genau, wo Du es gekauft hast und wenn es Ärger gibt, wenn es eine Reklamation gibt, da kannst Du im Zweifel selbst noch einmal ins Geschäft gehen und sagen “Moment mal, da ist was passiert, das will ich so nicht haben”, was bei Amazon auch funktioniert, das will ich gar nicht in Abrede stellen, aber wo ich doch meine, dass es aufwendiger und langwieriger ist und werden kann und dann doch nicht mehr ganz so bequem ist, wie wenn ich genau weiß, wo ich mein Produkt gekauft habe. Das wäre so ein Aspekt. Das sind unsere langjährigen Partner, denen verdanken wir viel, die verdanken uns viel und ich fände es gut, wenn wir diese Partnerschaft noch viele, viele Jahre aufrechterhalten können. #0:54:48.6# Norman: Ja, das ist auch so ein Herzensprojekt, was ich so mit mir herumtrage, schon seit Jahren. Ich habe dazu auch mit Michael Hoppe einen Podcast gemacht zum Thema Kommune digital. Es gibt unter anderem in Oberbayern ein paar Kommunen, die da wirklich schon aktiv sind; die erste Konzepte launchen usw. Und ich denke auch, wir sagen ja, wenn wir über Marken sprechen, dass wir immer über Vertrauen sprechen, die so eine Marke geschaffen hat. Eine ganz spannende Marke ist natürlich auch die Stadt - nehmen wir Würzburg als Marke - der ich vertraue und was so mein Love Brand ist. Ich glaube, mit der Kompetenz, wie bei euch, eines Medienhauses ist es wirklich eine gute Sache den Einzelhändlern vor Ort, die aus eigener Kraft das nicht leisten können. Die können nicht sagen: “Ich baue mir jetzt eine Web-Plattform oder eine eCommerce Lösung” oder dergleichen, dass wir Digitalexperten da einfach mithelfen, etwas für die Region zu tun. Wenn ich mir hier im Odenwald den Ort Amorbach anschaue, dann ist in der Innenstadt einfach nichts mehr los. Da gibt es zwei Läden, das war’s. #0:56:01.3# David, wir - wenn ich auf die Uhr schaue - sind eigentlich schon am Ende, aber ich möchte mit Dir noch ganz schnell die Quick Q&A Session machen. Da stelle ich Dir ein paar Fragen und Du antwortest ganz spontan und wir springen gleich zur nächsten. Also in kurzer Zeit den höchsten Wert. Bist Du bereit? #0:56:18.8# David: Alles klar.  Norman: Was hat dich anfangs davon abgehalten, Online Unternehmer zu werden?  David: Eigentlich gar nix. Ich sage ausdrücklich, ich habe relativ schnell kapiert, dass das für mich ganz persönlich - das habe ich erst spät erkannt - durchaus Vorteil hat, deshalb nee, das sage ich ganz ehrlich, da hat mich eigentlich wirklich nichts abgehalten. #0:56:41.5# Norman: Welcher Moment oder Rat hatte einen besonders nachhaltigen Einfluss in Deinem heutigen Leben oder in Deinem Business? Gibt es da einen? David: Das ist vielleicht ein nicht sehr schöner, aber ich gebe ganz ehrlich zu, er ist der prägendste gewesen. Mein Bruder hat im Jahr 2006 - eine Woche nachdem er unsere Mutter beerdigt hatte - einen Herzinfarkt gehabt. Er war drei Jahre im Wachkoma, bevor er sterben durfte und erlöst werden durfte. Das hatte für mich aber ein gutes: Es ist ein Benchmark, das mir in jeder Situation in meinem Beruf sagt: Das ist alles eigentlich nicht wirklich ein Problem, was wir hier haben. Das sind Dinge, die man einfach lösen muss und es gibt einem Gelassenheit und es zeigt einem auch, dass wir ein Talent haben, uns über Dinge aufzuregen und nervös zu werden, wo ich eigentlich sage: Das ist jetzt wirklich nicht das Große. #0:57:32.4# Norman: Wow. Danke für den persönlichen Einblick! Das bewegt. Kannst du uns eine Internetressource oder ein Tool nennen, was du selbst einsetzt und nutzt? David: Ja, ich mache keinen Hehl daraus, dass ich natürlich zum Beispiel ein Programm oder eine App habe zur Weinerkennung. Ich trinke zwischendrin auch mal einen guten Tropfen und da mache ich heimlich mein Foto und das Schöne ist, die App verrät mir Näheres über den Wein und sogar noch, wo ich die Möglichkeit habe, den zu kaufen. #0:58:04.0# Norman: Wie heißt die App? David: Vivino. Norman: Vivino? David: Vivino.  Norman: Okay, die verlinken wir in den Shownotes dieses Podcasts. Das wäre nämlich meine nächste Frage gewesen: Deine drei wichtigsten Mobile Apps auf Deinem Homescreen, wenn Du Dir Dein Handy anschaust? David: Naja, also jetzt logischerweise Mainpost News… Norman: Ja klar (lacht). David: Was hast Du als Antwort erwartet? Dann kommen noch die, die definitiv stimmen. Das ist die Kickers App und die Basketball App, weil ich einfach die beiden Sportarten sehr gerne verfolge. Und dann gibt es noch eine, das darf ich gar nicht laut sagen: FitBit. Da mache ich auch noch Werbung für jemanden. Dort wird alles gesammelt, was meine von den Kollegen geschenkte Fitness Uhr, die ich am Armgelenk trage, hier zusammenfasst, was ich an Sport treibe oder leider nicht getrieben habe. #0:58:57.9# Norman: Was für Musik hörst Du gerne in Deiner Freizeit, um zu entspannen oder um einfach wieder herunterzufahren? Gibt es da irgendwas?  David: Ja, ich bin natürlich mit der Musik der 60er und 70er Jahre groß geworden und ich sage mal, bis in den 80er Jahren war Musik für mich Lebenselixir. Da konnte ich auch jede Besetzung, jede Formation in jeder Band sagen mit den Jahreszahlen und die Discographie kannte ich fast auswendig. Ich mache aber gar keinen Hehl daraus. Es gibt viel Zeitgenössisches, wo ich keine Ahnung habe - also man kennt Adele oder so - aber vieles was ich im Radio höre, was ich gar nicht kenne, nicht zuordnen kann, wo ich aber sage “Ja, doch, gefällt mir ganz gut.” Musik muss für mich immer eines haben: Es darf kein stampfender Rhythmus sein, der einfach stundenlang monoton an ein Hämmern erinnert und es muss in irgendeiner Form melodiös sein. Aber es kann ruhig krachen, also es darf schon auch gerne ein bisschen laut sein. Sowas wie Guns’n’Roses oder so finde ich schon auch ganz witzig. #0:59:56.7# Norman: Guns’n’Roses verlinken wir in den Shownotes, das passt gut (lacht). Kannst Du uns ein Buch empfehlen, was für Dich einen großen Mehrwert hatte? Wie heißt das Buch und worum ging es da?  David: Naja, Bücher… Also welche Bücher mir sehr, sehr viel, gerade für mein berufliches Leben gebracht haben, da kann ich gar kein einzelnes nennen, weil er so unendlich viele geschrieben hat. Das sind Bücher von Anselm Grün. Die haben mir wirklich definitiv geholfen und mich ein Stück weit geprägt. Es gibt ein Buch - wobei auch da werde ich noch mal ein bisschen nachdenklich - aber es hat mich sehr tief berührt. Wahrscheinlich weil ich es gelesen habe, als mein Vater gestorben ist. Das ist von Tiziano Terzani, so heißt er glaube ich. Ich bin mir nicht 1000%-ig sicher. Das heißt “Das Ende ist mein Anfang. Da geht es um einen Spiegel-Redakteur, der seinem Sohn von seinem Leben berichtet, nachdem er an Krebs erkrankt ist. Das hat mich sehr, sehr bewegt, diese Kommunikation zwischen dem sterbenden Vater und seinem Sohn. #1:00:58.8# Norman: Sehr gut, das verlinken wir auch in den Shownotes. David, wir sind am Ende. Zum Schluss vielleicht noch ganz kurz Dein letzter Tipp für unsere Zuhörer im Hinblick auf das Thema Digitalisierung und Marke und wie wir Dich am besten erreichen können.  David: Bei der Digitalisierung habe ich ein einziges Anliegen in dem Zusammenhang: Sie bringt so viel Positives; sie bringt so viel Bequemlichkeit und Vorzüge und ist vielleicht sogar für mehr Demokratie auf der Welt zuständig. Da hätte ich nur einen einzigen Wunsch: Dass wir alte Werte wie Respekt, Toleranz, Höflichkeit, Wertschätzung auch noch ein wenig mehr im Auge behalten, gerade wenn wir in Sozialen Netzwerken kommunizieren. Da finde ich einfach eine Verrohung, die mir ein Stück weit weh tut und von der ich glaube, dass sie den Menschen auch nicht gut tut. Da passiert etwas, was ich nicht gut finde und eigentlich ist es schade, weil Digitalisierung eigentlich verdammt viel Positives stiften könnte. Wenn wir damit ein bisschen sensibler umgehen, dann wäre es optimal. #1:02:09.9# Erreichen kann man mich ganz einfach bei der Main Post und E-Mail, da muss man einfach meinen Namen mit einem Punkt eingeben David.Brandstaetter@mainpost.de. #1:02:22.0# Norman: Okay. David, es hat mir großen Spaß gemacht. Ich könnte jetzt glaube ich noch eine Stunde mit Dir sprechen, aber dann müssen wir hier eine Pause machen. Es hat mich sehr gefreut. Vielen Dank noch mal für Deine Zeit und ich freue mich, wenn wir uns bald mal wiedersehen.  David: Alles klar, gilt genauso für mich. Das hat mir ebenfalls Spaß gemacht. Dir alles Gute und eurem ganzen Team! Norman: Danke, danke. Bis dann, ciao! David: Mach’s gut, ciao![/et_pb_toggle]   Noch ein wichtiger Aufruf: Es geht nicht ohne dich. Und deshalb ist es sehr wichtig, dass du diesen Podcast mit deiner Bewertung bei iTunes unterstützt. Denn durch deine Bewertung rankt dieser Podcast bei iTunes entsprechend höher und schafft höhere Aufmerksamkeit, wodurch mehr Fragen an mich gestellt werden, mehr Interaktion stattfindet und dieser Podcast einen Dialog erfährt und damit lebendig gestaltet werden kann - nicht nur von mir, sondern von uns allen. Vielen Dank also jetzt schon für deine Bewertung bei iTunes.   Wir versorgen dich einmal im Monat mit den wichtigsten Informationen kostenlos. Melde dich für unseren Newsletter an.   Wenn dir der Artikel gefallen hat, teile ihn bitte in deinen Netzwerken, dadurch unterstützt du uns enorm! Danke!!!  

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  • 01:19:29

    278. David Liljemark i: "Alla gamla internskämts respirator"

    · Arkiv Samtal

    Serietecknaren David Liljemark är tillbaks och det blir kanske fjantigare än någonsin.Bli patreon och få tillgång till ett exklusivt bonusavsnitt med David Liljemark och Simon Gärdenforsenbart för patreons!Man kan donera pengar till podden på www.patreon.com/arkivsamtalTwitter: @gardenfors#arkivsamtalInstagram: @gardenforsSnapchat: gardenforsFacebook: Arkiv Samtal - eftersnackgruppen

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  • 00:19:22

    David Bowie

    · Entrepreneurs Success Stories By Join Up Dots, Inspiration, Confidence, & Small Business Coaching To Start Your Online Career

    David Bowie, Musician And Trendsetter There is no doubt that among the history books holding the names of rock legends, the name of David Bowie is up there with the best of them. A man who doesn’t just play the game by his own rules, but created the game itself and then ripped up the rules too. He took on the prescribed format of musical output in the early seventies and almost single handedly changed it forever. In this Bowie inspired Join Up Dots biography we take a look at how this unassuming man, born David Robert Jones in Brixton, South London on January 8th 1947, could at first struggle so badly to ignite the flame of success. Mimicking the stars of the day, and stars of yesterday, unable to find his real voice, until stumbling on the very thing that would make him who he is today And that thing was changes, the ability to reinvent himself, and freshen his sound, image and outlook at will, keeping all of us guessing as to his next move for the next forty years. David’s start in life was about as normal as a child growing up in the United Kingdom in the 50’s could have expected to live. His mother, Margaret Mary worked as a waitress, while his father, Haywood Stenton Jones, from Yorkshire, was a promotions officer for Barnardo’s a children charity. Bowie attended Stockwell Infants School until he was six years old, where teachers considered him as a gifted and single-minded child, although not with obvious musical genius, and a singing voice only classed as adequate. When David Bowie was a small child he was fascinated by music, and loved nothing more than tuning into the radio stations of the day to hear the scratchy sounds from some distant DJ in a basement far far away like so many other children. But it was when he was thirteen, and encouraged by his older brother Terry, he picked up a saxophone and started making his own sounds that things started becoming more than a hobby. Terry was nine years older, and inspired and influenced the young David greatly, as most older brothers do, exposing him to literature, rock music and the kind of influences that a thirteen year old child growing up in South London would have been unlikely to discover on their own. David at first tried to teach himself the saxophone, but struggled with it, so made the bold decision to phone the top British saxophonist Ronnie Ross, who he had seen play in the West End of London, and asked for lessons. Ronnie charged David £2.00 per lesson, which was more than this soon to be wealthy practicing rock star could hope to afford. But this wouldn’t deter, young Davy Jones, and he got himself a job as a butcher’s delivery boy to ensure that he had the cash to allow the fortnightly lessons to occur. Unfortunately, although a major part of setting the fledgling rock star on his way to super stardom, with his encouragement and support, David’s brother Terry was not to be in his day to day life for long. Suffering with his own personal demons, the family had Terry committed to an institution fearing for his safety. This no doubt had a huge impact on the young David Bowie, and although good in its intention haunted David for a good deal of his life, even becoming the topic of his song “Jump They Say” after Terry’s suicide many years later. At the age of sixteen, David Bowie graduated from the technical high school he had attended in Bromley, only memorable for a fight he had with a school friend that left him with eyes different in colour to one another, and got his first job a commercial artist. He joined as a Junior Visualiser /Paste up Artist for the Yorkshire based company Neven D Hirst. This is a fascinating move for David to make, as although he was still playing for bands, and striving to break into music business in the evening, he still followed the path that most of us follow. He left school and set about getting a job. Is there anyway that we can break from the path that has been trod for generations before us? Even if we have greatness desperate to burst out from inside us?. Probably not, but as we see time and time again on Join Up Dots, the ability to keep on pushing against the rules of conformity is what allows the great to become great. Stopping ourselves from following the crowd, that leave school and enter the offices of the world just because they haven’t stopped to question why? Well David, did just that and after only five months, knew in his heart of hearts that he had to take control of his life, if his dreams of working as a musician were to come true. The bands he had performed with every night had cemented the belief that he had what it took, not necessarily to achieve the dizzying heights that he later achieved, but at least earning money doing what he loved. Interestingly, crossing his path in these early days was another musician who would also go on to place his name indelibly in the record books, one Jimmy Page the guitarist of David Bowie’s band the Manish Boys. Jimmy Paige of course become a global success with one of the most famous rock bands of all time Led Zeppelin. Several singles were recorded and released during this period, but none could have been classed as anything but a learning curve. Allowing the young Bowie to experience a recording studio for the first time and hear his own voice played back to him. Other than working with Jimmy Paige, the only dot on the Join Up Dots timelines that helps us to see the man that he later became, was when when he made the decision to change his name from Davy Jones, and replace his surname with the now recognizable Bowie, after the knife. Davy Jones from the Monkees was riding the crest of the wave, with hits such as “Last Train To Clarksville”, and “Daydream Believer”, and David felt that this could be confusing to the record buying public, and ultimately could hold him back. Did this make a huge difference, who can tell, but it was better than one of his other choices he made: Tom Jones. It was certainly the first indication of the chameleon like character that has since gone on to characterize so much of his later work. After recording, and performing with the bands, Bowie made the decision to go solo, and pursue a career on his own terms. He recorded his first solo album, which sunk without trace. This was a crushing blow for David Bowie, and instead of working harder on the content he was intent to keep delivering to the world, the musician did something quite unexpected…but quite David Bowie like. He decided to take a break from the music world, and headed to Scotland where for a period in 1967 he lived in a Buddhist monastery along with American musician Leonard Cohen. As he says “”I was a terribly earnest Buddhist at the time I had stayed in their monastery and was going through all their exams, and yet I had this feeling that it wasn’t right for me. I suddenly realised how close it all was: another month and my head would have been shaved.” So David left, and then even more bizarrely joined a group of mime artists, even starting his own group called Feathers. Although this from the outside seems unusual, as we see on Join Up Dots everyday, a person has to try things that may not seem part of the master plan, to ultimately lead them to where they should be in life. It is during these times, when it may seem haphazard and wasteful that most people absorb different ways of operating. Discovering skills within themselves, that they can utilise later in positions not remotely visible at that time. And that is the case with David Bowie, as the added spirituality and theatricality become more evident in his work, as was displayed in his own classic song “Space Oddity” about a spaceman floating around about the earth. Thanks to the BBC’s use of the song for their coverage of the US Moon landing in 1969, David Bowie had his first hit record. With the song hitting the charts on both sides of the Atlantic. What is extremely interesting is the state of mind of David Bowie at the time of writing. The words clearly show an individual lost, and forlorn about the future. No surprise after the failures of his previous musical efforts. “Planet earth is blue and there’s nothing I can do” – shows the realization that there’s nothing he can do about all of the problems he sees in the world. “Can you hear me Major Tom? Can you hear me Major Tom? – He’s lost communication with those on the ground (i.e. in reality). David Bowie showed a window to his soul. He was not part of his previous life of domesticity in Bromley, and was neither part of the rock star lifestyle that he so craved. Bowie was floating out in Space, on his own. Slowly getting ready for the true moment that David Bowie blasted into our consciousness, and the televisions and radios across the world. In 1973, the career that had stuttered and faltered for the last four years, exploded dramatically into life, as from that position floating above the world David returned to earth. This time not as himself, but the androgynous alien Ziggy Stardust. It signaled the start of the David Bowie fascination. Where was the man, and where was the music? Could one exist without the other? Was the high camp fashion that he displayed on stage the true mark of David Bowie, or a curtain to hide behind, whilst the crowds surged, screamed and fainted in front him. This was glam-rock at its peak, and quite literally anyone around at that time would be compared to the strutting, preening and bi-sexual pre-madonna that was 1973’s incarnation of David Bowie. Even megastars such as T-Rex’s Marc Bolan, the flamboyant pianist from Middlesex Elton John, and the upwardly climbing Freddie Mercury were nothing, compared to what the world was witnessing with his classic “Starman” and “Ziggy Stardust” David Bowie was no longer floating high above the world on his own. To the teenagers and music buying public, he was the world, and with his backing band The Spiders Of Mars, the world waited with baited breath to see what they would deliver next. And David Bowie delivered…but once again not in the way most expected, or wished for. Instead of setting off on a world-tour, and crushing the charts with new albums and singles, he announced that he was retiring from touring and that Ziggy Stardust and of course the Spiders were no more. As he announced whilst on stage “Of all the shows on the tour, this one will stay with us the longest because not only is this the last show of the tour, but it is the last show we will ever do.” This surprised everyone in the house – not least the members of his band. The hysteria was over almost as soon as it had started. Which looking back, was an amazingly brave decision to make, but one that showed that David Bowie was in control, and knew what was right for his career. Instead of saying “this is what you want, so this is what you’ll get”, he quite firmly, and with huge confidence stated “You will get what I want, and when I want to give it to you!” This in no short measure ensured that the mystic that has grown up around David Bowie was started off in the perfect manner. He was not going to give an inch. And we are no doubt glad that he took that stance, as his music was becoming more creative and experimental because of it. He had created the freedom to explore what he was capable off. And so began his personal odyssey from country to country, city to city, playing and recording with such eclectic names as John Lennon, Brian Eno from Roxy Music and even Luther Vandross, It was whilst in New York jamming with John Lennon that the riff which became the iconic Fame was first heard, and led to David Bowie’s first American number one. And his later move to Berlin in Germany, harnessed even greater creative imagery and unexpected musical releases with the classic stripped back “Low” and the Eno produced “Heroes”, made whilst he lived in semi seclusion, painting, studying art and recording with Brian Eno. “Heroes” was marketed by RCA with the catchphrase, “There’s Old Wave. There’s New Wave. And there’s David Bowie…” which is very apt, and something that Bowie would have done well to remember in later years. It is true that Bowie likes nothing more than going in quite different directions than what the world expects. Throughout his career he has explored the world of acting from his early roles in “The Man Who Fell To Earth”, through to “Absolute Beginners And “Labyrinth” where he acted beside a series of Jim “The Muppet” Henson’s creations, and even a three month run in the Elephant Man on Broadway. None of the roles or performances would be classed as landmarks in his career. In fact many would argue they were just a distraction to where he should have been placing his attention. On his music. The creativity being focused on areas of interest to David, more to his loyal followers. What becomes a truth with David Bowie, is when he appears to move towards the obvious routes to success, he becomes a pale inferior version of himself. Following the global success of the Nile Rodgers produced album “Lets Dance” in 1983, he appeared influenced by the Music of the time. And one thing for sure being in Duran Duran is never going to inspire the same level of performance as working the bars, and studying the architecture in Berlin or other such locations. David Bowie needs to be off the radar, to be truly authentic. He needs to be tapping into the yet to be seen musical movements, instead of being the leader of the popular and current ones. And so for the next few years David Bowie produced work that was neither memorable nor commercially successful in the same way as his earlier successes. He was falling further behind the crowd, and lost between the teenagers now grown up who adored him in the seventies, and the 80’s versions focused on Wham, Duran, and Rick Astley. Throughout the next ten years, Bowie’s musical career was in decline, with the albums Tin machine and Tin Machine II being commercial and public failures. David Bowie was finished. He had achieved everything that the 13 year old saxophone learning kid could have ever dreamed off and more. He had inspired the world to believe. He had created a new generation of musicians who studied his back catalogue with a religious fervor. He disappeared. Retreating from the limelight, he closed the door on his New York apartment and became David Jones again. Father, husband, music legend, and enjoying retirement. For over ten years, other than a few sightings David Bowie was invisible to the world. We had the memories of past glories and nothing else. But as we have seen throughout the years, Bowie returns stronger when on his own terms. When he is in control to what the world will receive. That is when he delivers, and in 2013 after ten years in the wilderness “The Next Day” David Bowie’s 24th album shook the world. The Spaceman, the Clown, The Alien, The Smooth Groover, the enigma that is David Bowie was back where he belongs. In the ears, and stereos of the world. Saying things the way that only David Bowie can. A musician, a mystery, a creative, a leader, a decision maker, a controller, David Bowie has learnt through all the trials and tribulations, the ups and downs what leads to success. And that quite simply is being himself. A lesson that for so many of us is the hardest one to learn.

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  • 00:19:22

    David Bowie: The Man Who Fell To Earth And Stayed A True Oddity (Bonus Episode)

    · Entrepreneurs Success Stories By Join Up Dots, Inspiration, Confidence, & Small Business Coaching To Start Your Online Career

    There is no doubt that among the history books holding the names of rock legends, the name of David Bowie is up there with the best of them.A man who doesn't just play the game by his own rules, but created the game itself and then ripped up the rules too.He took on the prescribed format of musical output in the early seventies and almost single handedly changed it forever.In this Bowie inspired Join Up Dots biography we take a look at how this unassuming man, born David Robert Jones in Brixton, South London on January 8th 1947, could at first struggle so badly to ignite the flame of success.Mimicking the stars of the day, and stars of yesterday, unable to find his real voice, until stumbling on the very thing that would make him who he is todayAnd that thing was changes, the ability to reinvent himself, and freshen his sound, image and outlook at will, keeping all of us guessing as to his next move for the next forty years.David's start in life was about as normal as a child growing up in the United Kingdom in the 50's could have expected to live.His mother, Margaret Mary worked as a waitress, while his father, Haywood Stenton Jones, from Yorkshire, was a promotions officer for Barnardo's a children charity.Bowie attended Stockwell Infants School until he was six years old, where teachers considered him as a gifted and single-minded child, although not with obvious musical genius, and a singing voice only classed as adequate.When David Bowie was a small child he was fascinated by music, and loved nothing more than tuning into the radio stations of the day to hear the scratchy sounds from some distant DJ in a basement far far away like so many other children.But it was when he was thirteen, and encouraged by his older brother Terry, he picked up a saxophone and started making his own sounds that things started becoming more than a hobby.Terry was nine years older, and inspired and influenced the young David greatly, as most older brothers do, exposing him to literature, rock music and the kind of influences that a thirteen year old child growing up in South London would have been unlikely to discover on their own.David at first tried to teach himself the saxophone, but struggled with it, so made the bold decision to phone the top British saxophonist Ronnie Ross, who he had seen play in the West End of London, and asked for lessons.Ronnie charged David £2.00 per lesson, which was more than this soon to be wealthy practicing rock star could hope to afford.But this wouldn't deter, young Davy Jones, and he got himself a job as a butcher's delivery boy to ensure that he had the cash to allow the fortnightly lessons to occur.Unfortunately, although a major part of setting the fledgling rock star on his way to super stardom, with his encouragement and support, David's brother Terry was not to be in his day to day life for long.Suffering with his own personal demons, the family had Terry committed to an institution fearing for his safety.David Bowie Young ManThis no doubt had a huge impact on the young David Bowie, and although good in its intention haunted David for a good deal of his life, even becoming the topic of his song “Jump They Say” after Terry's suicide many years later.At the age of sixteen, David Bowie graduated from the technical high school he had attended in Bromley, only memorable for a fight he had with a school friend that left him with eyes different in colour to one another, and got his first job a commercial artist.He joined as a Junior Visualiser /Paste up Artist for the Yorkshire based company Neven D Hirst.This is a fascinating move for David to make, as although he was still playing for bands, and striving to break into music business in the evening, he still followed the path that most of us follow.He left school and set about getting a job.Is there anyway that we can break from the path that has been trod for generations before us? Even if we have greatness desperate to burst out from inside us?.Probably not, but as we see time and time again on Join Up Dots, the ability to keep on pushing against the rules of conformity is what allows the great to become great.Stopping ourselves from following the crowd, that leave school and enter the offices of the world just because they haven't stopped to question why?Well David, did just that and after only five months, knew in his heart of hearts that he had to take control of his life, if his dreams of working as a musician were to come true.The bands he had performed with every night had cemented the belief that he had what it took, not necessarily to achieve the dizzying heights that he later achieved, but at least earning money doing what he loved.Interestingly, crossing his path in these early days was another musician who would also go on to place his name indelibly in the record books, one Jimmy Page the guitarist of David Bowie's band the Manish Boys.Jimmy Paige of course become a global success with one of the most famous rock bands of all time Led Zeppelin.Several singles were recorded and released during this period, but none could have been classed as anything but a learning curve. Allowing the young Bowie to experience a recording studio for the first time and hear his own voice played back to him.Other than working with Jimmy Paige, the only dot on the Join Up Dots timelines that helps us to see the man that he later became, was when when he made the decision to change his name from Davy Jones, and replace his surname with the now recognizable Bowie, after the knife.Davy Jones from the Monkees was riding the crest of the wave, with hits such as “Last Train To Clarksville”, and “Daydream Believer”, and David felt that this could be confusing to the record buying public, and ultimately could hold him back.Did this make a huge difference, who can tell, but it was better than one of his other choices he made: Tom Jones.It was certainly the first indication of the chameleon like character that has since gone on to characterize so much of his later work.After recording, and performing with the bands, Bowie made the decision to go solo, and pursue a career on his own terms. He recorded his first solo album, which sunk without trace.This was a crushing blow for David Bowie, and instead of working harder on the content he was intent to keep delivering to the world, the musician did something quite unexpected...but quite David Bowie like.He decided to take a break from the music world, and headed to Scotland where for a period in 1967 he lived in a Buddhist monastery along with American musician Leonard Cohen.As he says “"I was a terribly earnest Buddhist at the time I had stayed in their monastery and was going through all their exams, and yet I had this feeling that it wasn't right for me. I suddenly realised how close it all was: another month and my head would have been shaved."So David left, and then even more bizarrely joined a group of mime artists, even starting his own group called Feathers.Although this from the outside seems unusual, as we see on Join Up Dots everyday, a person has to try things that may not seem part of the master plan, to ultimately lead them to where they should be in life.It is during these times, when it may seem haphazard and wasteful that most people absorb different ways of operating. Discovering skills within themselves, that they can utilise later in positions not remotely visible at that time.And that is the case with David Bowie, as the added spirituality and theatricality become more evident in his work, as was displayed in his own classic song “Space Oddity” about a spaceman floating around about the earth.Thanks to the BBC’s use of the song for their coverage of the US Moon landing in 1969, David Bowie had his first hit record. With the song hitting the charts on both sides of the Atlantic.What is extremely interesting is the state of mind of David Bowie at the time of writing. The words clearly show an individual lost, and forlorn about the future. No surprise after the failures of his previous musical efforts."Planet earth is blue and there's nothing I can do" - shows the realization that there's nothing he can do about all of the problems he sees in the world."Can you hear me Major Tom? Can you hear me Major Tom? - He's lost communication with those on the ground (i.e. in reality).David Bowie showed a window to his soul. He was not part of his previous life of domesticity in Bromley, and was neither part of the rock star lifestyle that he so craved.Bowie was floating out in Space, on his own.Slowly getting ready for the true moment that David Bowie blasted into our consciousness, and the televisions and radios across the world.In 1973, the career that had stuttered and faltered for the last four years, exploded dramatically into life, as from that position floating above the world David returned to earth.This time not as himself, but the androgynous alien Ziggy Stardust.It signaled the start of the David Bowie fascination.Where was the man, and where was the music?Could one exist without the other?Was the high camp fashion that he displayed on stage the true mark of David Bowie, or a curtain to hide behind, whilst the crowds surged, screamed and fainted in front him.This was glam-rock at its peak, and quite literally anyone around at that time would be compared to the strutting, preening and bi-sexual pre-madonna that was 1973’s incarnation of David Bowie.Even megastars such as T-Rex’s Marc Bolan, the flamboyant pianist from Middlesex Elton John, and the upwardly climbing Freddie Mercury were nothing, compared to what the world was witnessing with his classic “Starman” and “Ziggy Stardust”David Bowie was no longer floating high above the world on his own.To the teenagers and music buying public, he was the world, and with his backing band The Spiders Of Mars, the world waited with baited breath to see what they would deliver next.And David Bowie delivered...but once again not in the way most expected, or wished for.ziggy-and-the-spidersInstead of setting off on a world-tour, and crushing the charts with new albums and singles, he announced that he was retiring from touring and that Ziggy Stardust and of course the Spiders were no more.As he announced whilst on stage “Of all the shows on the tour, this one will stay with us the longest because not only is this the last show of the tour, but it is the last show we will ever do.” This surprised everyone in the house – not least the members of his band. The hysteria was over almost as soon as it had started.Which looking back, was an amazingly brave decision to make, but one that showed that David Bowie was in control, and knew what was right for his career.Instead of saying “this is what you want, so this is what you'll get”, he quite firmly, and with huge confidence stated “You will get what I want, and when I want to give it to you!”This in no short measure ensured that the mystic that has grown up around David Bowie was started off in the perfect manner.He was not going to give an inch. And we are no doubt glad that he took that stance, as his music was becoming more creative and experimental because of it. He had created the freedom to explore what he was capable off.And so began his personal odyssey from country to country, city to city, playing and recording with such eclectic names as John Lennon, Brian Eno from Roxy Music and even Luther Vandross,It was whilst in New York jamming with John Lennon that the riff which became the iconic Fame was first heard, and led to David Bowie's first American number one.And his later move to Berlin in Germany, harnessed even greater creative imagery and unexpected musical releases with the classic stripped back “Low” and the Eno produced “Heroes”, made whilst he lived in semi seclusion, painting, studying art and recording with Brian Eno."Heroes" was marketed by RCA with the catchphrase, "There's Old Wave. There's New Wave. And there's David Bowie..." which is very apt, and something that Bowie would have done well to remember in later years.It is true that Bowie likes nothing more than going in quite different directions than what the world expects.Throughout his career he has explored the world of acting from his early roles in “The Man Who Fell To Earth”, through to “Absolute Beginners And “Labyrinth” where he acted beside a series of Jim “The Muppet” Henson’s creations, and even a three month run in the Elephant Man on Broadway.None of the roles or performances would be classed as landmarks in his career. In fact many would argue they were just a distraction to where he should have been placing his attention. On his music. The creativity being focused on areas of interest to David, more to his loyal followers.What becomes a truth with David Bowie, is when he appears to move towards the obvious routes to success, he becomes a pale inferior version of himself.Following the global success of the Nile Rodgers produced album “Lets Dance” in 1983, he appeared influenced by the Music of the time. And one thing for sure being in Duran Duran is never going to inspire the same level of performance as working the bars, and studying the architecture in Berlin or other such locations.David Bowie needs to be off the radar, to be truly authentic.He needs to be tapping into the yet to be seen musical movements, instead of being the leader of the popular and current ones.And so for the next few years David Bowie produced work that was neither memorable nor commercially successful in the same way as his earlier successes.He was falling further behind the crowd, and lost between the teenagers now grown up who adored him in the seventies, and the 80’s versions focused on Wham, Duran, and Rick Astley.Throughout the next ten years, Bowie's musical career was in decline, with the albums Tin machine and Tin Machine II being commercial and public failures.David Bowie was finished.He had achieved everything that the 13 year old saxophone learning kid could have ever dreamed off and more. He had inspired the world to believe. He had created a new generation of musicians who studied his back catalogue with a religious fervor.He disappeared. Retreating from the limelight, he closed the door on his New York apartment and became David Jones again. Father, husband, music legend, and enjoying retirement.For over ten years, other than a few sightings David Bowie was invisible to the world.We had the memories of past glories and nothing else.But as we have seen throughout the years, Bowie returns stronger when on his own terms. When he is in control to what the world will receive. That is when he delivers, and in 2013 after ten years in the wilderness “The Next Day” David Bowie's 24th album shook the world.The Spaceman, the Clown, The Alien, The Smooth Groover, the enigma that is David Bowie was back where he belongs. In the ears, and stereos of the world. Saying things the way that only David Bowie can.A musician, a mystery, a creative, a leader, a decision maker, a controller, David Bowie has learnt through all the trials and tribulations, the ups and downs what leads to success. And that quite simply is being himself.A lesson that for so many of us is the hardest one to learn.

    starstarstarstarstar
  • 01:00:27

    How Nonprofit Leaders Commit Brand Slaughter

    · The Nonprofit Exchange: Leadership Tools & Strategies

    David Corbin: Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor and pretty good guy…..David M. Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high relevant content speeches coupled with entertaining and sometimes side splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon.Secretary of Veterans Administration and others. http://davidcorbin.com Notes from the interview: Why is it important for nonprofits to be clear about their brand? You have a brand. If you don’t work at defining it, your audience will. You create an impression by your actions, intent does not stop that. Everything you do adds to the impression you create. Make believe you are always being observed and act accordingly. Audit your service by experiencing your deliverable. Would you do business with your organization? When working with people to build organization framework, when to we focus on brand promise? From the beginning. Why do we exist? Who do we serve? How do we want to be known? What do we really want? Who are we really? Everything we take on needs to fit who we are at the core! Do the Brand Audit right at the beginning(Before you deliver any services or approach anyone)! Team must be fully engaged all the way through. Quality and Clarity Determine Financial Results. Growth must start at an individual level for the organization to grow. People – The only completely renewable resource of any organization! (And the most valuable) Culture is a reflection of leadership! How Do Leaders Keep Our Internal and External Brands Fresh? Integrity – Living the values of the organization. Boss Watching – Biggest Sport! Model the behaviors the brand represents. Transformation consists of a series of small steps, often many of them! It starts with one in a row! Everything counts when it comes to integrity. Leader must lead by example. The Transcript NPC Interview with David Corbin Hugh Ballou: Greetings, this is Hugh Ballou. We are live with the Nonprofit Chat. Today, we have a guest who will bring energy to a lot of different topics tonight. David Corbin is a friend of ours. We have known each other for a number of years. This is the first time we have had a live interview, so welcome and thank you for being here. David Corbin: My pleasure. I’m happy to be a live interview. I hope the other ones weren’t dead. What are you trying to say, Hugh? Hugh: You’re a live one, man. I like guests to start out by telling people something interesting about yourself. Why do you do what you’re doing, and what is your background that gave you… The few times you and I have had some deep conversations, I have really been impressed by the depth and breadth of wisdom that you have on these topics that you talk about. Give us a little paragraph or two about David Corbin. Who are you, and what brought you to where you are today? David: Well, I’m a human being. I’m not a speaker. I’m not an author. I’m not a doctor. I’m a human being, and I play the role of a keynote speaker, inventor, and mentor. I am a guy who loves life. What can I say? If there is a way- As I did yesterday, I had a client fly out from Mexico. The objective overall was for him to be happy, healthy, prosperous, and the like. I am the guy who likes to do that and likes to be that as the extent I can continue to learn and grow. I do all of those things. As you know, you have been in my audience, and I have been in yours. I love to share ideas from a platform. I like to consult with corporations at the highest levels and then solopreneurs. I love to run my 5K every Saturday, and I love to play tennis. I love to hang out in my backyard. I look out there, and I have chickens running around and a turtle in the pool. Life is great. Hugh: You’re in San Diego, California. David: I am. Home of Tony Gwynn, the famous Padre. Today I was honored to be invited to the unveiling of his statue in our little town here. I was also with his family at Cooperstown at Baseball Hall of Fame as he was inducted with Cal Ripken. I am in southern California, San Diego. The town is called Poway. Hugh: Love it. The first time we met, we were in Lake Las Vegas, and you had just published Illuminate. You’re not an author, but you write some really profound stuff. You actually were in a suit and tie that day. What inspired you to write that book, and what is it about? David: I’ll tell you what it’s about. It’s about facing the reality of situations in our life and our business. You see, I have read the positive mental attitude literature, and I have had the honor of meeting Dr. Norman Vincent Peele and some of the luminaries in positive mental attitude. I am honored to be in the latest Think and Grow Rich book, Three Feet from Gold. Nowhere in that literature does it say ignore negative issues, that we should push them under the carpet as it were. I came to realize that my most successful clients were individuals who had the courage to face those issues, not just accentuate the positive as the song goes. But rather than eliminate the negative, I learned the key is to illuminate the negative in a model that I call “face it, follow it, and fix it.” That is what Illuminate is about. It came from the realization from practical experience, that whether it is a nonprofit, a for-profit, or a for-profit that doesn’t intend to be a nonprofit but ends up that way, no matter who it is, the individuals who have the courage and the character to face the problems head-on, that is what I found to be the greatest model, and hence the title of Illuminate: Harnessing the Positive Power of Negative Thinking. Hugh: What I can count on if we are having conversations is the words coming out of your mouth are not what I can expect from anyone else, because David Corbin is one of the most creative people I have ever met. I remember when we were introducing ourselves at CEO Space one time, one person said they were a consultant, and then you came along and said, “I am an insultant,” and I said, “I’m a resultant,” and your head went, Whoosh. At least one time I one-upped you. David: It’s on my website now. There is an asterisk at the bottom and says, “Maestro Hugh Ballou, genius extraordinaire.” Hugh: I am honored, David Corbin. I have not seen that. A resultant in a pipe organ is a pipe that is not as long. A sixteen-foot pipe has a certain pitch. They don’t have space, so they miter it, and the result is a lower tone from a shorter pipe. We actually create a bigger result without having to be bigger ourselves. We can amplify the sound by what we do. You and I, I love this Illuminate. Two weeks ago, I talked to David Dunworth, who is also an author. He has quoted you. We talked about that. You illuminate a lot of people you maybe don’t even know. It’s really how we amplify what other people do. I’m just energized by the fact that you’re here. You have another book that is new. You’ve written about brand slaughter. Is that the title? David: It is. I was just on the TV news this week talking about that. It was fun. The guy couldn’t get over the title. The concept is- People create their brand based upon their values and the brand promise out to the world. They put a check off and think they’re done. Don’t stop there. You’re either building your brand—you, your employees and everyone else in your organization—or killing it. Nothing is neutral. You are either engaged in brand integrity or engaged in what I call brand slaughter, just like manslaughter in the first, second, or third degree. We can read in the news that people are convicted of manslaughter, but you don’t often see people convicted of brand slaughter, except maybe in the case of United Airlines or Pricewaterhousecooper in front of 30 million people after 87 years of great service to the Oscars. I don’t know if it’s brand slaughter. I think they can recoup from that. However, United Airlines is going to have a hard time coming back from that brand slaughter, wouldn’t you agree? Hugh: I would. It’s one that got highlighted in a series of really dumb things the airline has done. We’re talking to passionate people who are providing amazing value but are limited by how people perceive us. I was talking to someone on a radio interview, and he said, “There is a charity in my area, but I quit giving because I really wasn’t sure what was happening.” That is part of our brand promise, who we are and what we stand for. David: That’s right. When we look at the organizations that part of our charter is to serve others in an amazing way, and there is no shortage of people in the giving field, those organizations are carrying a lot of weight for the society. They are making a promise out there. By and large, they are delivering. However, there are some actions and behaviors they either are taking or their management/leadership is taking or their front line people are taking—they are taking certain behaviors that are undermining the brand and the promise of the entire organization. It doesn’t have to be that way. Look, I have had great experiences on United Airlines. I truly have. I love Gershwin, so when I hear that music, it pus me in a wonderful state. I have met some wonderful people. They are not just a group of dirtbags. However, the one person who carries the credibility and reputation of the organization pulled down the asset value of the corporation, the reputation of the corporation, and created for great humor, “United Airlines put the hospital back in hospitality,” such that Southwest Airlines came out and said, “We beat our competition, not our customers.” That kind of stuff is just going to keep going because of one guy making one bad move. I want to tell the leaders, managers, supervisors, and individuals who are carrying the torch of these organizations to do what I teach in this book called an ABI, an Audit of Brand Integrity. Have every one of your employees take a sheet of paper and write down the values, write down the brand, and then write down the touchpoints they have on a daily basis with the individuals they are touching: a customer, a fellow employee, a vendor. Everyone who is carrying that brand, and that individual looks at their touchpoints and asks themselves, “How does the brand live that touchpoint?” What could I do, what might I do, what should I do, what ought I do to really boost that brand? If the organization, let’s say United Airlines because we are picking on them, but I can tell you two of them I experienced today alone. But I focus in on that one. If the CEO said, “Folks, this is our brand. We are doing a brand audit. After you do that audit, come back and tell us examples of how that brand is to live in your head. Maybe even tell us some examples of what you have observed in our organization when we have committed brand slaughter.” There is a statute of limitations. Nobody is going to get busted. But it helps us to see how the brand is alive and well and being fed and nurtured and supported, and on the other side, by the law of contrast, we can see where we have fallen down so we don’t fall down that hole again. That would be an amazing solution. I implore everyone who is listening, whether you are running a nonprofit or not—maybe you are going to at some point but now you are a parent or a neighbor or a member of a church or synagogue—and ask yourself: What is your brand? How are you living that brand? I think when we get serious about this, we can’t solve everything we face, but we can solve anything unless we face it. This is a way of facing the opportunity of building your brand asset value. I sound like a politician. I am David Corbin, and I endorse that message. Hugh: That’s right. Your passion is contagious. Our friend from Hawaii, Eve Hogan, is watching on Facebook. We have a lot of people that we know. David, there are four million 501(c) somethings. There are 10’s, 6’s, 3’s, and government organizations. There are all kinds of tax-exempt organizations. They are charities; they are social benefit organizations. Russell and I are on the campaign to eliminate the word nonprofit. Rather than defining ourselves by what we’re not, which is not correct either—we do need to make a profit to make things happen—we are social benefit organizations. We leverage intellectual property. We leverage passion. We leverage the good works and products we have for the benefit of humankind. These nongovernmental organizations that we represent have a bigger job and more important job today than ever before. There is real confusion on the whole branding thing. I want to back up a minute to a question posted a few minutes ago. How can nonprofits eliminate their brand? But I think it’s important for them to know why they even need a brand and why it is important to be clear about the brand. It’s true for any organization, but we are talking to nonprofits. The reason we have top-level business leaders like you on this series is we need to understand good, sound business principles to install into these organizations that we lead. Why is branding important? How do we illuminate that into the communities that want to support us but need that information? David: Let’s just say this. Whether you like it or not, you have a brand. Whether you know it or not, you have a brand. These scanners- I have a scanner over there. It’s a Hewlett Packard. It doesn’t compare to these scanners. *points to eyes* I have a computer that we’re working through. It doesn’t compare to this computer .*points to brain* Everyone is walking around with these scanners and this computer, and everything counts. Whether you acknowledge it or not, you are creating an impression from the eye to the brain to the heart to the soul of who you are and what you’re doing, whether you believe in it or not. I don’t know if you believe in gravity or not, but if you walk off of any building in any town of any city, you are going down. It’s an immutable fact. Now, thank you for the concept of the not-for-profit. Why talk about what we’re not? That was brilliant. You open up my thinking. I thank you for that. I want to let all of my service providers know that everything that you do is creating an impression, whether you believe in it or not. Could you imagine if I came out and said, “I want to talk about hygiene and important it is?” *while sniffling and rubbing his nose and eyes* That would be absurd. I happen to have a 501(c)3 for anti-bullying called Anti Bullying Leadership Experience. Everything that we do is going to be carrying our mojo of the anti-bullying. Could you imagine if I started yelling at one of my vendors and pouncing on them and playing a power trip with them? That would be the antithesis of everything. The point I want to make is make believe that you are on the stage of a microscope and you are being observed in everything that you are doing because you are. And as soon as the leaders know that, they will start looking at things differently. You drive up to the parking lot, see what the front door looks like, see how you are greeted, and you are watching everything that is going on. God is my judge, I must tell you. Hugh, you know I am putting together a little wedding party for my daughter. I was at two places today, one of which the woman didn’t show up to the appointment, and she needed to call me back, and she didn’t later. One was a very famous place called L’Auberge Del Mar. It’s five-star. When I called to make a room reservation there, I was there for seven and a half minutes before I even found someone. I eventually called the manager who called me back. I said, “I’m going to give you a gift. I would like you to call and try to make a room reservation and get the experience of what that’s like.” She did. She called me back and goes, “My goodness, Mr. Corbin. I had no idea.” We need to audit all of these activities. Our service organizations, which do not have an unlimited budget that a lot of corporations might have today, must be efficient, must be effective. The best consultation you can get is from yourself experiencing your deliverables and that which it is you are bringing to the market. I just think that we don’t have a lot of wiggle room for error. There is a wonderful book by Andy Grove who started a little company called Intel. You probably haven’t heard of it. Andy wrote a book called Only the Paranoid Survive. I don’t think he is suggesting that we walk around paranoid. I think he is suggesting a strong and deep introspection into what we are doing and how we are doing it. I want to punch that home. Please, please for the benefit of all whom you are serving and whom you could serve in the future, take this message seriously. Know that you have a brand. Live that brand. Make sure that everyone in your auspices know how they live that brand. Hugh: Those are wise words. Mr. Russell Dennis is capturing sound bites. He is very good at picking out things, and you have given him a lot of fresh meat today. David, you work with a variety of different kinds of clients, some of whom you and I both know. When you are working with them on building out the whole framework of the organization they are launching and growing, at what point do you hone in on this brand image, brand promise, brand identity? At what point in this process do you focus on that aspect? David: I believe strongly with begin in the end in mind. It’s more than rhetoric. If you are a service organization, really ask the penetrating questions. 1) Why do we exist, and do we need to exist? 2) Who do we serve, and how do we serve them? 3) How do we want to be known? 4) What do we want somebody to yell over to the fence to their neighbor about our organization? When you have that, you work backwards from that. Business planning takes the existing business and carries it out into the future, but strategic planning envisions the future and works backwards from there. I take a deep dive of visualization. Actually, as you know, I am a graduate of Woodstock. I was there in 1969. So I can say not just visualization, but hallucination. I can really hallucinate on those questions. I just was in front of an audience in Atlanta and said, “What do you want? What do you really want?” I say that to businesses as I do strategic planning. Who are you? Who are you really? Then you know all of that. That is when you contemplate for your brand promise and the reputation that you want to earn because you can’t demand it. Then when you do that, you get the confidence to move forward. You now have the gristmill, and everything must go through that. How does it go against our brand? Should we do that? Great, tell us how it fits into our brand. When someone does something that is off-target, how did that dent our brand, and what can we do to prevent that from happening again? In direct answer to your question, do this brand audit right form the get-go. I promise you not only does it give individuals a sense of ownership, but it gives them a sense of confidence because nobody wants to mess it up. In Europe, they take it down to the bottom line. When you ding the brand, you are actually pilfering money from the organization. Isn’t that something? Imagine if we really own the brand. No one changes the oil when we rent a car because they don’t have ownership. When people know what the brand is in their hands, they take ownership. What happens is when you collaborate with your people, you breed creativity and commitment. Now they are engaged, they are enrolled. Nothing can stop a service organization with passionate, engaged people. That is why I plug what you’re doing, Hugh. Hugh: Thank you for that, David. That is such a vivid description of how we can upgrade our performance and upgrade the performance of the organization that we have a huge responsibility for as the leader. Perceiving ourselves as the leader doesn’t mean we have to do everything. It does mean we need to be involved in the grassroots of what is going on so we can know what is actually happening. And what you talked about brings to mind that we build relationship with others in the organization. To me, that is the foundation of leadership, and it is also the foundation of communications. You gave the gift to the hotel manager that she didn’t have because she was too busy doing the top-level things to get into the minutiae and figure out, Whoa, how do we look to the public? You could go to any big company in America and help them do an audit, and it would bring them immense value, probably within the first 30 seconds of your conversation. Part of what you described is part of this word that you have used, which is such a brilliant framing of how we- Everybody in Synervision is a leader. We lead from different perspectives, and we impact everybody else in the organization. We also represent the brand. We don’t know who is going to go wild, like United Airlines. That was such a terrible thing for everybody, but it highlighted an underlying problem. Brand slaughter was what brought it to the fore. I bet that cost United a whole lot of money so far, not to mention future business. Let’s take it back to the charities. We are doing work that impacts people’s lives, sometimes saving people from drug addition or suicide or insanity. There are a lot of worthy things we are doing. We have elements going on that kill the brand. I love it when you talk about this brand slaughter thing. I’d like to put it back into context in what we’re doing with this world of charities and how we need to contain this brand and empower our tribes to represent the brand and not be guilty of brand slaughter. Give us a little more food for thought, especially for charities. I work with churches, synagogues, community foundations, semi-government agencies. I find there is a similarity with everybody, that we are not aware of how the culture is represented by the people, and that brand slaughter is committed in minor ways, but also in bigger ways. I am going to shut up now and let you talk about brand slaughter and why that is so crucial for our charities. David: I look at it this way. I believe that the financial results of any organization is largely dependent on the quality of its people and the clarity of its people. Be it a service organization or otherwise, I believe everyone in the organization should create a circle. I don’t mean hands holding. I mean draw a circle, a wheel with a hub and spokes. Every one of those spokes is an essential core job function for that person. If it’s a leader, we know some of the spokes are delegation, communication, strategic thinking, and financial management. Those are all spokes. Whatever the position is, if you’re an operating room nurse or a development manager for a service organization, you create that wheel and look at the spokes. When you do, you start rating yourself on those spokes. The hub means you’re terrible. Outside at the end is a number ten. That is mastery. You get real serious with whoever you are, whatever your job is, and rate yourself on a scale of zero to ten. Where you are an eight or nine, great, pat yourself on the back. That is really cool. But don’t stop there. Unfortunately, Americans tend to stop at the immediate gratification. Look at what I’m doing great. We say no. Focus in on the threes, fours, and fives. Set a goal to a six, eight, and nine, and close those gaps. I say that to my brothers and sisters who work in the serious world of service delivery. I mean what we would call service providers and not-for-profits or whatever you want to call them. When you get serious, and you rate yourself on a scale of one to ten in those areas, and you start closing those gaps, magic happens. You know what the magic is? You start building a momentum of growing yourself. You can’t grow an organization unless the individuals are growing themselves. You show me an organization that does what I’m talking about: closing the gaps, setting personal goals, and getting more efficient and effective in what they do. I don’t care if their building burns down; they could accomplish their mission in a tent. They could do it with dirt floors. They could do it anywhere. The saying is, “Wherever two or more people are gathered in His name, there is love.” Let me tell you. Whenever you have a leadership team and a management team that talks about building their people, the only renewable asset in an organization, no matter what happens, they will win. Every one of the employees increases their asset value. You invoke the law of control. People feel good about themselves in the extent they are moving in the direction of destiny. Their confidence goes up. Their competence goes up. People talk about going down the rabbit hole. Now you are going up this amazing spire into success, achievement, productivity, confidence, peace of mind, and self-esteem. I am passionate about that because I have seen it work. I help it work. I live it myself. I couldn’t talk about it if I didn’t live it, or else that would be a form of brand slaughter. Hugh: I can validate that. You live out the David Corbin brand. You illuminate the brand. Or you don’t do it. You are very serious about being spot-on. You show up fully present. I have been doing the German ice cream thing. I am being Häagen-Dazs Mike. Russell, do you have a comment or a question for our guest tonight? Russell Dennis: It’s a lot easier to tear a brand apart than it is to put it together. Look at United. Those guys have been around forever and a day. And in the space of a day, they have torn the whole thing down and trashed a lot of good wealth. It’s very easy. Brand is about- it goes beyond a logo. People think of a logo when they think of a brand. It’s not the logo; it’s what is behind the logo that symbolizes something. I am going to pull a definition out of a book that a very wise man wrote, “The brand as is a tangible expression of top-performing culture comes to life when the elements including the mission are taken off the wall and put into daily action at all levels and through all individuals in the organization.” That is a big mouthful. Hugh: Who is the wise person that wrote that? Russ: Just some guy who is sitting around while we chat. Hugh: David Corbin wrote that. Russ: Brand slaughter, to me, is the ultimate thing. To say this is what we stand for and do something completely different. I think there are some people out there who are scrutinizing and are waiting for somebody to make a mistake. I have seen people do that. You run into those folks in a supermarket. People don’t intentionally set out to fail, but it happens. These are things that are talked about in the Core Steps to Building a Nonprofit course. When it’s building that foundation, they could lay all those things out. The time to figure out your brand is right at the outset. Who do we serve? What is in our wheelhouse? What do we have? What are we weak at? Where are our gaps? I think you have to hammer those strengths and work with them, but when you have a gap, that is where your recruiting starts. You recruit your advisors, you recruit your board. Or you look for collaborative partners. But you find a way to do it that will stay because everything rides on it. You have to have it all in place. You have to have a solid foundation to start making those plans and do the things that you want to do first. What are we going to do first? There is a big vision. I have been working with Sue Lee. We had a great conversation yesterday. I have also been working with Dennis Cole on his foundation. We are looking at some potential sponsors. We have got some things that we are going to be doing really soon that are interesting, but we are ready to break out and go out there and be a service to people by telling them they don’t have to succumb to any bad circumstances they have because of an injury or major illness. You can work around that. The whole brand is about living that and walking that walk. These are pretty courageous young men I am proud to be helping. Hugh: Part of that course where you talked about- David, Russell is helping people bring in revenue to their so-called nonprofits/charities. There is a relevance. Russ, I’d like to get David weigh in on the relevance of this branding and attracting revenue, the income that we really need that is the profit that runs our charity. Russell, I’ll bring it back to you in a minute, but you had illuminated some things that I wanted to get David to weigh in on. There is a monetary equivalent to the integrity in our brand that you talked about earlier. David: Yeah. Just as in the strategic planning you are asking yourself who are we serving and why are we serving and how are we serving, when you look at the individuals you are appealing to in business development, you say, “Hey, contribute to us. Support us.” When we are looking at that, we then need to reverse-engineer that. That is what I do in my visualization/hallucination. Why are they contributing? What have they contributed to before? What are they contributing to? What is going to make them feel good? How do they know they are contributing to the right organization after they contribute so they might want to contribute again? When you contemplate the psychology of that, much like you look into why people invest into businesses, you think about those donors. Then you know that the emotional connection- You guys have heard me talk about the mojo factor or the God only knows factor. Why are you contributing to them year after year? God only knows. Would you consider not contributing to them or contributing to someone else? Absolutely not. Why? God only knows. They are not sure what that emotional connection is, but you know the emotional connection. In my case, with the anti-bullying, we are looking at the ramifications of some of these young souls who have been bullied and how it impacts their lives. Individuals who are donating to that might have experienced some bullying before and know the pain they went through, as well as the imaginations throughout their life. We know that now, so we know what the mojo factor is to get that individual to know who we are, what we do, and how and why they might want to invest. When that becomes our brand, when they can see it and feel it and taste it and touch it, which it to say there is energy between what we are doing and what we are saying, from the logo and the color and the actions and our behaviors and our sounds, then when we have that going on, we have this awesome connection. Years ago, some of us are old enough to know about Ma Bell. Remember Ma Bell? And then a company came in called Sprint and they wanted to break that God only knows connection, that amazing connection between Ma Bell. Sprint came in and said. It was MCI. They said, “We are going to beat the price,” and Ma Bell came out and said, “Oh yeah? Make them put it in writing.” Ma Bell, you don’t talk like that. Ma? They broke that bond, you see. That is just an example of breaking a bond. When it comes to our organizations who are listening today, the bond is that promise. The two great things that my friend Russell just discussed are 1) it’s a lot easier to kill a brand than to build a brand. That is so true. And secondly, among other things Russell shared, there are some people out there who are looking for you to mess up. There is an individual looking for the rabbi to have a ham sandwich. There is an individual who is looking for the such-and-such the wrong way. They are looking for that. Why? Because it is easier to find the fault in others than to take the personal responsibility to build themselves. So when you know that, don’t be paranoid. But be a little paranoid and know they are watching you. Not only are people scanning you from a neutral point of view, and those scanning you from a positive point of view, but there are also those naysayers who are looking for you to be hypocritical. They are looking for you to mess up. That is when I say have everybody lockstep in knowing what is our promise and behaving that way. You can’t go after fund development and not be the brand, or you are wasting your time. Hugh: Whoa. So Russell, I have interrupted you. Were you formulating a question? We are two thirds of the way through our interview, and we are getting into the nitty-gritty. Did you have a really hard question to stump our guest with tonight? Russ: There is no stumping David. It just follows in with what I was saying. The fourth step of building a high-performance nonprofit is to be able to communicate that value that you bring to everybody you come into contact with. You have people that work in the organization. You have donors. You have people who get your services. You need to know how to do it with everyone. With people who are working with you internally, you have to set an expectation so people know exactly what they are signing up for. Understand that you are not everybody’s flavor, but you are some people’s flavor. When you talk to organizations or donors or people who are going to support you, here is the reality of anything you undertake: There is going to be some risk associated. If you walk in and tell them, “Everything is going to be peachy,” when you are in the service mind-frame or an entrepreneur, we can be hopeless optimists a lot of times. It has been my experience that a lot of things take twice the money, time, and effort they are going to take because we go in with those good intentions. We have to be fully transparent, especially if we discover we have some problems or snags implementing the project. The time to talk about that is as soon as you discover it and look at it and say, “Well, we may not be where we quite want to be.” Up front, transparent. Illuminate as David has talked about. That is a book that is on my shelf. I love that book. I read the thing in one sitting. A lot of people want to cover up. Or human egos want to make us look good. When we are in the business of trying to help people with some serious societal problems, you have to get the ego out of the way. That is hard to do. It makes it difficult to get organizations to collaborate or talk to one another. I have seen a lot of that, too. My philosophy is that you can get a hell of a lot done if you are not hung up on who gets the credit. It is an uphill climb often, but I think the landscape is changing a little bit. People are going into business with a socially benefited mind. They create business structures like the LLC and the B-corp and the benefit corporations. We are seeing a lot of these social enterprises crop up. People can not only make a profit but can also do some good. It’s all about doing some good, but there are certain things we have to look at. It has to be run efficiently and effectively, but it doesn’t matter what your tax stamp says. Hugh: There is a comment on Twitter: “Doing what you love, loving whom you serve, believing that your nonprofit is vital. I knew too many whose hearts aren’t in…” That’s interesting. David, do you want to respond to Russ before we go to the final set of questions here? David: Well, a couple things that come to mind. Something that you had said earlier, Hugh, and something that Russell just said. I’ll start with Russell. Yes, you need to face the issue. Face a lot of issues. Look at what happened. Happily, there will be lemonade coming out of this lemon on the United Airlines. Not for that doctor, but he will get a huge settlement. That is not what he wanted. I think the industry is shifting now. I read somewhere that Southwest Airlines has changed their model around overselling seats. Sometimes it takes this type of situation for people to learn, and then they shift. A lot of people don’t really appreciate their life or family until God forbid maybe a near-death experience, and that is what wakes them up. I say practice safety in driving before then, don’t wait for a near-death experience. Start contemplating for the potential issues or challenges that might happen in your organization before it happens. That is the part of roleplaying what could/might happen. What could possibly happen in this situation? Those are the types of things. Don’t be a negative nelly. Don’t get me wrong. The government has something called Sarbanes-Oxley that says the corporation has the fiduciary responsibility to anticipate, predict, and prepare for a natural disaster. It makes good sense. You don’t have to mandate that to me as a business owner. Of course, if I am manufacturing a car, I want to make sure that if the person who creates my rearview mirrors goes down, I am still going to be able to meet the needs of my organization, my shareholders, my staff, my employees. Of course I am going to do that. I don’t need regulation. For crying out loud, I don’t even need the Americans with Disabilities Act, which is to provide reasonable accommodations for people with disabilities. For crying out loud, that is just good sense. It is just good sense. Plus it is the right thing to do. But be that as it may, we need to face the issue before it happens. Oh by the way, be prepared for facing the issue after it happens. So Mr. President of United Airlines, anticipate if a problem goes down how you are going to handle it. Don’t say he was only following procedure. There was a guy in Nazi Germany who used to say that, too. I was just following procedure. I hate to make an extreme example, but I make a point following procedure. Following procedure, pulling a guy off, breaking his teeth. Come on. To say that is just ridiculous. What Pricewaterhouse did after they had a big brouhaha in front of 33 million people, they had 87 years of doing the job really well. What happened after that is they came back and apologized. They said Mea culpa. Just like the Japanese corporate executives did if a plane goes down, they resign. They take personal responsibility. But what Pricewaterhouse did is they said: It was our responsibility, and we apologize. We are looking into it. We want to congratulate those people on camera, including Jimmy Kimmel, for handling it elegantly. Even bringing a little humor into it. We apologize from the bottom of our hearts—I am paraphrasing here—and we will get to the bottom of this. We will let you know what happens so it never happens again. You see, that ding wasn’t brand slaughter. It was kind of like getting a ticket for tinted windows or a light being out. I believe we are going to forgive them after a while, but it will be hard to forgive United Airlines after they issued responsibility and took that cheap ticket out. I’m piggybacking off some of the comments you made earlier. I think it’s an important point. Anticipate what can go wrong. It doesn’t require legislation for that; it requires common sense. Then practice. Practice so it comes out naturally. Sir Lawrence Olivier said the key to acting is spontaneity, which is the result of long, hard, tedious practice. I say practice. Hugh: I could hear you talk all night, David. I think people would be with us this long. There are people listening to you with lots of focus. We could all reframe our own leadership. The question we threw out for people to think about is from the leadership position. My forty years of conducting, I know that what the orchestra and the choir sees is what I get. The culture is a reflection of our leadership. Representing the brand internally helps them represent the brand externally. My question to you is, in this whole spirit of illuminating- I don’t know about you, but I find some leaders who have more blind spots than awareness on the impact they are having on the brand externally and internally. You can do your own inventory, but I don’t think we can. We need to illuminate with some outside, impartial person asking us the right questions. David, how can a leader, especially one that has been in a position for a while, keep it fresh and illuminate our own representation of our brand internally and externally? David: I think it’s about integrity. Integrity is a powerful word. It’s thrown around. But integrity, the leader living the values of the business. I can’t ask you to do what I’m not willing to do. They say one of the biggest sports in life is soccer, but I don’t think that’s true. I think the biggest sport in life is boss-watching. Seriously. I really think that. They set the culture. They set the pace. To the extent they are leading with honor and integrity, with the values and behaviors and all. I talk about illuminate, face it, follow, and fix it. One time, instead of getting out of the shower and running past the mirror, I stopped. I didn’t quite like what I saw, and I saw a guy who was 40-50 pounds overweight. I thought, My goodness. How dare I talk about illuminate if I don’t face it. I faced it. I am asking everyone, every leader, to face: Are you living in integrity? I followed it. I found out why I was gaining weight. I was having a glass of wine or two every night, and it brought my blood sugar down. I would eat anything that was there. There are sardines and chocolate syrup. Looks great! And then I’d go to sleep. I didn’t realize I was training to be an athlete. There is an athlete who drinks alcohol and eats a lot of food at night, and that athlete is called a sumo wrestler. I was training to be a sumo wrestler. I couldn’t be a leader of Illuminate and be that hypocritical. The fix it was to take small steps and make some transformation. I ask my leaders, my brothers and sisters who are leaders, to get serious. I walked into an association that has to do with diabetes, and I saw a big Coke machine there. I look at some of our organizations who are in the health industry, and they are not healthy. I did a lot of work with a company. I won’t tell you the name of it, but it rhymes with Schmaiser Permanente. They are talking about their model called Thrive. And I look at some of their employees, and they are out of integrity. I say, “Don’t talk about thrive. You are better off saying nothing. When I see the word ‘thrive’ and see people who are grossly unhealthy, I know you are hypocritical. I wonder where else you are cutting corners. I don’t like that.” Everything counts. Everything counts. I scan, I think, I feel. Maybe below the line of consciousness. But if it is not in integrity, I am not donating my time and my money to you. I am going to move on to someone who is. Any business, any organization, the leader must lead by example. When she falls down, she says, “Mea culpa. You know what. I fell down. I apologize for that. Here is my plan.” The feminization of business today is so important. Authenticity comes with that, and a lot of drive. When we have the character to say, “Whoops, I messed up, wow, that is a big difference,” that is leadership. Leadership is real. Vulnerability, authenticity, those are just words. They are being overused, but they are real. Get serious about that. Hugh: You are preaching our song. We preach that leadership is influence. We get to choose if we influence positively or negatively. Those are good parting words, but I am going to give you the chance to do a wish or thought or tip for people as we leave. I want to recognize that they can go to davidcorbin.com. David Corbin leaps over tall buildings. Do you really run a 5K every Sunday? David: Every Saturday when I am in town. Hugh: Wow. And you went to Woodstock? You know who else was there? David: My brother David Gruder. Hugh: Yes, he was at Woodstock. You and I are contemporaries. I am a little older than you are. I have never had anybody on this interview series take a sound bite from Rhapsody in Blue. He is a modern-day Renaissance man with many skills. David Corbin, you are indeed a blessing to a lot of people, but tonight, to Russ and me for sharing this great stuff with so many charities. As we are winding up this really powerful interview, David, what is a parting thought or tip you’d like to leave with these amazing leaders that are making such a difference in people’s lives? David: I would express my gratitude for their passion, for their hard work. It is difficult today. Service organizations, it seems as though they are being told to jump through hoops and then they make the hoops smaller and then they set the hoops on fire. It’s not easy. We need to attract people to volunteer and donate and work for our noble mission. Every morning, I wake up. My hands and knees are on the ground like our Muslim brothers, and I give thanks and gratitude every single morning. I want to give gratitude to those of you who are taking the rein and doing this amazing work, this social work. I thank you for that. I deeply hope that some of these ideas might help you be more effective, more efficient, and more joyous and confident in what you do. Thank you for what you do. Hugh: David Corbin, special words indeed. Thank you for sharing your wisdom with so many people. Your words will live on. Thanks so much for being with us. David: Thanks, brother.

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  • 01:15:57

    Solopreneur Hour

    · Entrepreneurs Success Stories By Join Up Dots, Inspiration, Confidence, & Small Business Coaching To Start Your Online Career

    Todays guests is Mr Michael O'Neal, the podcasting master behind the hit Itunes show "The Solopreneur Hour Podcast". The top ranked business show, or The Solohour as it is known to its friends, teaching online marketing and entrepreneurship skills.  Michael is a man who quite simply without him, then I wouldn't be on the mic today. So you know where to send all your complaints too. He is a born entrepreneur with a fascinating story, of successes, setbacks, leaps of faith, and finding his unique path with the guidance of John Lee Dumas and Pat Flynn. Growing up in Philadelphia, the thought of being the host of his own podcast show was the last thing on his mind. He was a normal type of kid, obsessed with sport, finding trouble at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly, and taken down to Florida, and it seems to me this was the start of him looking for his path in life. He didn’t fit in down in the Sunshine State, so as soon as he could, he got himself back up North, and discovered one of the first dots in his life that links him to where he is today…the internet. He was fascinated by the worldwide web, so developed skills to be a web designer. And that was his life for fifteen years, until unfortunately his parents both passed away in a very short time, and he found himself sitting with just $14 dollars in his pocket. He was over 30, with a decision forced upon him. Would he accept the punches that life had dealt him, or would he start fighting back? And that descision was made and he took the steps that made him “Know too much” and not want to work for anyone else again? He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena? How did he know where his true passions lie? And does he regret inspiring guys like me to jump into the pool too? Well lets find out as we bring onto the 100th show to start joining up dots, the man on the mike, the host of the “Solopreneur Hour podcast”, the one and only Mr Michael O’Neal!   For more on the Solohour Podcast go to: The Solopreneur Hour Podcast with Michael O'Neal - Job Security...for the Unemployable By Michael O'Neal Chats with Proudly Unemployable Solopreneurs Like Himself Description They say successful people put their pants on the same way we all do. This show is about watching them put their pants on. Nominated As "Best New Show of 2013" by Stitcher Radio, Our range of guests takes us from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like Nicole Arbour, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell. Transcript Yes hello. How are we all? Can you believe it. Episode 100. We have been building up to this for well, it seems like a hundred episodes and we are finally here. We have got a man who who quite simply rose to the top and was going to be the only person who would fit the mantle of being my 100th guest. And I’ve had people banging down the doors. I had Paul McCartney phone up the other day and say I want to be on the show, I’ve heard it’s a big thing and I said to him, “Paul, unless you can get the other four Beatles to join you, it’s not going to happen” We’ve had  David Bowie crying. It’s been pathetic really. So today’s man has been nailed on to do this today, and I’m absolutely delighted that he’s on the show because quite simply without him I wouldn’t be on the microphone. So you know where to send all your complaints to! He’s a man with a fascinating story of successes, setbacks leaps and finding his unique voice. Growing up in Philadelphia he was a normal type of kid obsessed with football at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly and taken down to Florida and it seemed to me this to stop him looking for his path in life. He didn’t fit in down in the sunshine state so soon as he could he got himself back up north and discovered one of the first dots in his life that links him to where he is today the Internet. He was fascinated by a World Wide Web so develop skills to be a web designer and as he’s known for 15 years until unfortunately his parents both passed away in a very short time and he found himself sitting with just fourteen dollars in his pocket. It was over thirty with a decision forced upon him. Would you accept the punches that life had dealt him or would he stop fighting back and that decision was made and he took steps that made him know too much and not want to work for anyone else again. He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena and how did he know where his true passions lie? And does he regret inspiring guys want me to jump into the pool too. Well let’s find out as we bring onto the show to start joining up thoughts the man on the microphone. The host of the Solohour podcast, the only Mr. Michael O’Neal. Well how are you Michael?   Michael O’Neal Oh here is what I can’t even what is happening. I am so flabbergasted by that intro. OK. Two things. Number one that was the best intro I’ve ever had. And formerly Chris Cerrone had that that title of the best in show to a show I’ve ever had. But it was one of the best I’ve ever heard for anybody which is why you are so the right person for this job. Well we’re all thankful you have a microphone in front of you David. Trust me on that. Second thing is I would pay to hear Zombie John Lennon if you could figure out a way to get all four Beatles on the show. That would be cool. David Ralph Well I can do Steve Jobs every day. So I might be able to do them as well. Michael O’Neal Ah so dude that was incredible. I am . I am flummoxed. David Ralph I’m so excited to be on David Ralph’s show. David Ralph – Yeah. Go go and do that because I know you have been doing an action of me on a few shows and we’ll show you a few times night. Yeah you got a little bumper for me on my show. I have these little things that when people ask you me I have a guest on the show that I have them do a little like Hi this is David Ralph and then I get interested in this opener with Mike O’Neill and your voice is so. What’s the first thing I ever said to you. I said you have the ultimate voice for radio. Didn’t I say that you did. Absolutely. David Ralph I haven’t got the face for television but I’ve got a voice for Radio Michael O’Neal Well as long as you’ve got the radio part worked out and you have taken this thing and you’ve run with it my friend. So I’m honored. I’m honored to be at the 100 episode Mark. Thank you. Thank you. David Ralph Absolutely. It is an honor to have you here because it is amazing when you start this thing,because you started your show what was it August 2013. Michael O’Neal Eleven month ago. David Ralph Yeah,11 months ago and now you are rocking and rolling with the best of them you surround yourself with, with the Internet movers and shakers the ziggers and zagers and you know you’re going to be humbled by this. So maybe you won’t. You are an online celebrity of note. When I was saying to people is my show a lot of people sort of touch on the shows of said to me I know who you’re going to have. And I said no you don’t. And I go Yes I know who you’re going to have and ego going and going to no one. And I when Martin O’Neill and I went oh term term how did I know. Really I know. Yes yeah I did it because I had pain you know I don’t want to suck up to you Michael but the early days I didn’t know what the hell I was doing. So I just kept on saying your name over and over again or some kind of benchmark of what I was trying to achieve because you like that you’d come out the gates really and say look like a rocket ship. It’s unbelievable. But you’ve only been around so long because it seems like you’ve been here ever in a day. Does it seems like that to you? Michael O’Neal It is weird. It does feel like it was yesterday that I launched the show. It feels really really recent to me that it happened. So but then at the same time I look at the memories that I’ve had over the last 11 months and all the cool benchmarks and you know different things that have happened and, but it’s packed full of stuff right. So I think if there’s any celebrity it’s sort of a z list celebrity and only at certain conferences. But yeah it’s been it’s been an incredible journey. I couldn’t be happier with how it’s gone. And I can’t wait to see what happens in the next 365. You know I’m really excited about that. David Ralph Is there a plan to the next 365 because you seem to me somebody who is very much stimulated by the now and then. Are you somebody who knows what you’re aiming to achieve? Michael O’Neal No I’m a notorious non planner. Much to the chagrin of my girlfriend who is a total planner and if I didn’t have the you know a calendar app on my phone I would be I would be completely floating out there now because I I wake up and I look at I go OK what do I have to do today. And then I see what’s going on for the day. And sometimes that doesn’t work out for me like in a social situation because people actually make plans to go out and do things. But and I’m not one of them. And all of a sudden it’s Friday I’m like I probably should have planned to do something. Yes I watch movies tonight. But yeah I I’m in an interesting spot right now because I have had this kind of five year run of as you mentioned in the intro bringing myself in this very circuitous path from $14 and not having a clear direction to now. When someone says What do you do. I say I’m a podcast host. And that’s a thing like I. That’s what I do. So I sort of a couple of weeks ago had an occasion to kind of put the cap on that five year journey and now I’m going to be looking ahead but I haven’t quite formulated what that ahead looks like yet. David Ralph And how did you do that? How did you put a cap on that. How did you say that is five years, finished boxed up? Michael O’Neal Well it was as i say I’m I’m a notorious non-celibrator. I’m a guy that usually gets to an achievement and then continues to go without acknowledging it. And I have what is probably a weird story that you’re asking for but hey here comes. So I’ve been a Porsche fan for my whole life. And you may already know where you’re heading with this but I was a Porsche fan my whole life and I don’t know why particularly. I was I had a Volkswagen in high school and I think that maybe planted to see a little bit and I was a car guy and so you know those Porsche ads from the 80s with like the big fender flares and the big wing. I think I was attracted to that and I eventually in 2003 I bought my first vintage Porsche so I bought a 1972 11 and it was a piece of crap. I bought it in New York. I didn’t know better. I drove across country midway across the USA and midway across the country the engine blew up. So that’s how badly. Where were you when this happened. I was in the dead heart middle of Nebraska when it happened in Nebraska I suppose. You it’s nothing. It is hundreds and millions of acres of wide open like cornfields and nothing else. I mean we are I was I have a picture of my car sitting looking like it’s a panther wading in the grass. Waiting to you know to prowl and it’s just sitting there with with like a hundred miles in each direction of grass. There was no middle of nowhere when it happened and I ended up finding a Volkswagen place 60 miles away that towed me in. And the guy dropped the oil pan in the car and just giant chunks of metal came out and I’m like I’m pretty sure that’s not how it’s supposed to be. So I ended up getting a tow truck driving it from Denver where I was living at the time and picking it up. Neither here nor there. So I eventually traded that piece of crap on and got a nicer one. Not when I bought it but in 2005 and I restored this car it took me four years and 2000 hours to restore this car back to better than factory condition when I still have it now. And as part of the dynamic this one in 1969 9/11 and the 69 through 73 nine elevens are very very sought after. They are the iconic 9/11. So when you would see Steve McQueen and a picture of him in the 60s you know you know in LA MA or something driving a 9/11 he was driving one of these sort of 69 to 73 virgins. And one of the sponsors of Porsche in the 60s was a company called Hoyer which was tag Hoyer before Tagg was involved in the mid-80s. So just Hoyer and it’s a guy named Jack Hoyer and he made these beautiful tiny pieces chronographs based on race timers. So you’d have a co-driver with you as a race car and there was a race in Mexico called the career of PanAmericana and the first Porsche Carrera was named after this particular race. So Hoyer as a sponsor of Porsche created a watch based on the chronographs that they used for the race cars and they called it the Hoyer Kura. So this was a very utilitarian type watch you could use it as a race time or you could just click one of the buttons and it had this chronograph on it. It was beautiful automatic beautiful timepiece. And as I’ve been going through this journey for five years this has been on my vision board because these are about three grand and above to get one of these watches. But that was so superfluous for me because I had no i like zero money. And for me to spend three grand on something as excessive as a watch wasn’t even on my radar. So about a month and a half ago now I was in this position where I was like this could be the time. And I scoured the world. I ended up buying a 1972 Hoyer Carrera from a guy in France and it came to my house and it was more beautiful in person than I. I’d never seen one in person is more beautiful than I even thought it could be. And I remember at the mid midday I’d gone to this little swimming pool by my house I belong to this little pool club which is where I work out and I was swimming in the middle of the day two o’clock in the afternoon like Tony Soprano in the middle of a work day and thinking I just did this like this just happened. This 5 year journey comes stops right now like this is where my new journey begins. I’ve gone through this trial by fire. I’ve come out hopefully like a phoenix. I’m in a position where I can buy this watch now which is insane to think about and I’m peaceful and grateful for the life that I’ve built. And so that for me was the cap of a five year struggle. I mean a real struggle to get to where I am today. David Ralph Mr. O’Neill is a perfect story. It started and it made me think if I’m ever in a pub quiz and a question about Portia comes up you’re my man that does it to Luli you are obsessed by that and you. The amount that you were quoting then. Michael O’Neal Ah. I mean I think. I think it’s kind of a lifetime obsession for people that become afflicted by it. In fact there’s a great ad I will send it to you on YouTube and there’s an ad for the new Porsche about the time the new Porsche Carrera ad and it was there it’s a little boy. And he’s a little kid in his classroom and he’s daydreaming and on 9/11 drives by him and you just see him like looking out the window and his pencil drops and you know then he he gets in trouble. And then he runs to the you know was on his BMX bike to the Porsche dealer after school and and he you know he ends up sitting in this car and the steering wheel is bigger than he is and you see Mike raised his head he’s 12 or something and that he goes to the dealer or the guy goes you have a card and the guy goes yeah here you go and he goes I’ll see in 20 years. And then there’s this great voice over that says something like there’s a there’s a there’s a particular moment that happens with you know a Porsche fan. There’s that time you want one. Then there’s the time you get one and for the truly affected afflicted there’s the 20 years in between. And it just like it gives you the chills and my buddies sent it. I sense my body goes man. Pass the Kleenex. So I guess there is a real passion there for this. It’s a very visceral feeling that is so different because of the way they build their cars and because the engines in the rear and it’s a totally different experience than you have with with any other vehicle that yeah there becomes a real passion a real obsession with him. Did you read that because this shows about joining up dots, but do you remember as a young kid having the same kind of obsessive compulsive in both words and things when when you was a little kid running around the streets of Philly pretending you Rocky did most will keep you alive without paying him for the Michael O’Neal No no no. I was a BMX kid. Now I was I was in a suburb. I was the only gentile I was in a super Jewish town north of Philadelphia. And I was a BMX or I rode my BMX bike. I mean I was from 1984 until I mean I was racing bikes from 84 until 2000. David Ralph So Rocky wasn’t on your radar at all? Michael O’Neal No not at all. Tony Hawk and Dave you know Dave Voelker and Matt Hoffman and you know BMX guys Bob horo. They were all on my radar. I’ll tell you here’s here’s a little here’s a join up dot that is current. I rode an entire daywith real wow I just blanked on his name. That’s embarrassing really. I’m killing myself right now this is bad radio. David Ralph What  does he look like? Michael O’Neal He’s a big famous director now and he will watch films John Malkovich. Being John Malkovich won a friggin Oscar. We’re ready. Come on. With it and it might seem seamless Spike Jones for crying out loud. David Ralph Spike Jones Michael O’Neal Yeah Spike Jones the director was a dude I rode with at a place called Rockville BMX and we were just BMX or dudes riding around. And then he he became a photographer for one of the BMX magazines and then started doing filming because he did Beastie Boys first video I forget which one and then started doing independent films then did Being John Malkovich and now he is like an international you know massive director like one of the best most well-reputed directors in the world. And it was kind of cool. I mean so he did adaptation he did Being John Malkovich Where the Wild Things Are You know just just done amazing stuff. So the Academy Awards. And so a pretty pretty bad ass. He did her you know the movie Her most recent Yeah that’s Spike Jones. David Ralph So is there any similarity between the young kid in Philly and now, because from what I see across the pond and I listen into the conversations that you have with your internet guys and it does seem from this side of the pond that you’ve got a gang of friends and followers and whatever that basically control the Internet. I had Rick Mulready on the show. And I said “Do you ever feel like slipping something into Pat Flynns drink, so that the next morning you turn on your screen and see if there’s a black hole on the Internet because he’s not functioning at this time because it kind of seems not” But he wouldn’t be pushed in to slipping a Mickey into his drink in any shape or form. But you seem a little bit edgy to most of them. Michael O’Neal Yeah. David Ralph Is that because you’re from Philly. Is it because he’s a very sort of industrial Con. Its a real city you know. Its like a working class city when you’re there. Michael O’Neal Yeah I think the the edginess is something that I’m kind of a known for. I don’t know if you curse on your show but I’m kind of a no B.S. kind of guy and I’ve never been one to straddle the fence very very much. And I think what happened with Irwin what happens with a lot of these sort of Internet type celebrities is that they’re so concerned about getting the broadest audience that they sometimes come off as being a little bit milktoast or a little bit vanilla. And I come from a totally different perspective where when you think about media you think about New York Philadelphia Boston. These are like the media centers of the world. It’s where you know you go to Boston College that’s one of the broadcasting school that’s where Howard Stern went. That’s where many very famous broadcasters come from those places I went to Temple University which has an incredible media department. And when you look at the people that are iconic in history they’re not people that are vanilla. There are people that have strong opinions one way or the other and people either love them or they hate them but they’re definitely them. So they definitely have a presence. They definitely have a voice that’s unique to them. And I think I always think it took me a little while to settle into that on my show but it is ultimately as you as I developed the show and I developed my own voice I realized hey I’m not in the interest of pleasing everybody. Like that’s not my job. My job is to talk from my perspective on certain issues and try to extract really good business advice from people without them or my audience really seeing what I’m doing. And one of my favorite quotes to that is and you probably heard me say before but which just never let him see your work. You know that’s from Bill Cosby also from my alma mater Temple University in Philly and that basically means that go through your process ask your questions you know have questions written down but you don’t have to be so blatant about it. You can you can ease through you know great standup comedians do this like Louis C.K. talks you know he’ll be sputtering and angry and going through all this process on stage and you think that that’s just how he is. You laugh at his angry energy but he knows all the beats within that he knows exactly what he’s doing within that realm and that is that is him not letting you see him work on him. David Ralph When your on the mike then how much is you now being absolutely authentic and how much is it creating a mood creating an atmosphere on the show. Michael O’Neal Well it can’t. Can’t you have both? David Ralph Oh I don’t know CAN you? Michael O’Neal What are you asking? Are you asking how much is sort of pre-written and how much is off the cuff? David Ralph Well on this show for example some of the things I say I only say to get a reaction from the guest. You know do I really mean it kind of. Do I think that they will go against it. Yes. So I will say it. How much do you actually say that you believe 100 percent. Michael O’Neal Well first of all you do that because you understand this and you’re a pro. I mean this is a very natural place for you to end up. So I think that that I do very similar things to you, as you do just because yeah sometimes you want to extract some stuff from a guest that is being difficult. But yeah I mean I’m pretty authentic dude. I there’s not a lot there’s people that have met me in real life and go Oh you’re exactly like you are on the show. Yeah Im exactly like I’m in the show. I turn it on and I talk so I don’t have this, I’m not affected in any way. I just go. David Ralph So you’re not like you haven’t got a human graphic equalizer when you press record you just kind of increase certain parts of your personality. Michael O’Neal Not really. No. This is pretty much how I am. Yeah I’ll speak like I speak. I’m probably slightly dirtier in real life. David Ralph Well you don’t know where the words will land do you! Michael O’Neal I probably curse a little more which is fine. I’ve done a few podcasts now where I was allowed to do that and it did make it really nice. David Ralph Are you in the same situation as me because I used to listen to your show all the time and it was a staple diet during my transition at that time and now I’m doing this. One of the failures of me is that I don’t get time to listen to other people’s shows. I listen to your one  the other day because I just suddenly realized I had a gap but you almost become an island of your own success where before I used to listen to shows and I used to think oh I’ll take a bit of it and I’ll take a bit of it and become like a magpie. And now I don’t know what vibe is out there and I don’t know whether I’m being edgy or whatever. It just seems to be you. Speaking to the mic and I throw it out to the world and hopefully it goes well. It seems to be a fault of mine, and so do you have the same thing? Michael O’Neal No I’m exactly the same way. I’d say partially by choice and partially by by time. So when I when I do have time to consume podcasts I don’t tend to go business. I tend to go comedy. And lately I tend to go NFL football. I listen to podcasts related to that because I want to be able to clock out a little bit when I do want real inspiration. I’ve been listening to here’s the thing with Alec Baldwin it’s WNYC. I’ve not heard a better intro or production or interview style than that show. It’s his in his intros are nothing short of brilliant. I mean they’re amazing how he brings a guest on an and then how he interviews and his questions are very in-depth and he’s such a pro that it makes it really easy for me to like look at that bar and go OK that’s where the soul open for hours going. That’s what I do. I actually honestly David I find now the more that I get into this show the more I almost can’t stand other people’s shows like there so few that can capture my attention and that I feel like are being done well even with really good friends of mine that do shows I just go and that is almost unlistenable. You know it’s so. So I just don’t I definitely look far above the kind of Internet Marketing slash business world for inspiration on how I want to run mine. David Ralph because the only two that I listen to now is yours. And I went on started. I wanted to listen to every single one. And but the nerdiest and there the only two reasons. Yeah great and Nerdist is good for a number of reasons. David Ralph Yeah I just like the way it kind of flows and you don’t even know it started and it just kind of teases right. Michael O’Neal That’s right. Yeah they just start it. We kind of did that today didn’t we. David Ralph Yeah absolutely and that was the good stuff. Michael O’Neal And we talked for a while before we started recording. You know me I mean it just felt like yeah hit it. Go for it. We’ll start like Nerdist. But yeah no I think that there’s a sense there’s such a glutton of new shows out there and I don’t. but if I’m being opinionated I don’t. There’s a lot of places where people are learning quote on quote how to podcast. And I think they’re feeding them crap information.So often a big problem. David Ralph And I know he’s a mate of yours and I wish him all the success in the world, but the problem is so many people are trying to duplicate John Lee Dumas and that’s not right. He came first and he created the structure of his show, and whether you like that format or whatever that is he’s and he’s made in his own by being him. And I hear these shows and after about three minutes I think oh my god it’s the same thing again. Now I will listen to your shows and I will go all the way through. But people miss a trick don’t lay up coming back to my all the time is finding your authentic self playing to your streams. And and if you do that you create a bigger loyalty. You know if you are totally yourself people either hate you or like you but the ones that like you will love you. And that’s where these people are missing out because they’re not even being authentic to themselves they’re just kind of a middle ground. Michael O’Neal Yeah. And John would tell you and I’ve said this a million times in front of him and said do you the success of your show or his show has nothing to do with his format. And it has nothing do with him as a podcast for that all. It has everything to do with the fact that he has a financial background writes great marketing copy and has a schedule and a rigidity too. He has a military rigidity because he was in the military to his to his business. And unless you come with that exact kind of background you will not have success in that way. People think that because of the way he does his show because it’s structured and because he has these set questions and does it seven days a week that that’s why he’s successful and is completely irrelevant to that. So the problem is is like you said so many people listen to that or they go to podcasters paradise and they learn a certain way to do things. And I’m almost diametrically opposed to every single thing that they’re learning. So it’s like it’s like man I it’s it’s frustrating for me in that way. And I shouldn’t say that like I want to rephrase that I’m not time actually oppose everything they’re learning what I’m what I’m worried about is that the things that I think make podcasting successful aren’t emphasized in a lot of training courses. And like you just said finding your own voice is a number one you have to be successful. You have to find your own voice and you have to have a great brand and it’s not something that people speak about a lot. Like I took a lot of cliff Ravenscroft stuff. I’ve taken all the stuff. I’ve seen a number of course is out there a lot of them don’t pay a lot of attention to that piece and I worry that with this next phase of podcasting and what’s you know since everyone’s starting a show they’re going to find it a lot harder to sustain it unless they’ve found their own voice on their voice. And and it’s within this brand that they’ve really created. So we’ll see. But that’s the jury’s out on that. David Ralph Did you really have to love doing this because I’m going to play a speech in my Jim Carrey and I’m actually I’m going to play now and we’re going to talk afterwards. This is Jim Carrey. Jim Carrey Sound Clip My father could have been a great comedian but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead he got a safe job as an accountant. And when I was 12 years old. He was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love. David Ralph Is that the true message that we should be getting across? Michael O’Neal Yes it is unfortunately the connecting of the dots joining of those two dots which is I found this thing that I love and now I have to figure out how to get paid for it is difficult. That’s a difficult journey. And that’s my that was my five year journey. Right. First not even knowing what it was that I loved. I had no idea I was going to podcast five years ago but I had an initial foray into public speaking. I started teaching social media on stage and I ended up traveling and going to 17 cities teaching people how to use social media to grow their business and I found it very like oh this is something I could be good at. And then that morphed into doing back end production on a podcast for a year and a half and just starting to understand the podcasting industry that finally morphed into me starting my own show and here we are. But it was a five year journey to find that you know like I had indicators of it and if someone in 2009 it said hey do you want to get. You want to make six figures and be a public speaker. I be like totally that be great. But at the time I had nothing to speak about. And now I do. So it’s kind of a I I do feel like you have to find something that will and you’ve probably seen this in your life with your show something that will make you walk into that studio and record an episode even if you’re exhausted or not in the mood or whatever because you truly love it and you’re excited about it. Oh yesterday. That’s how I am. Yeah I’ve had times when I’ve recorded 12 shows back to back and now I’ve. Why just because I knew I was going to do it seven days a week show and that was the hardest time I had. I had no internet for two weeks he just crashed on me and I suddenly panic but I didn’t have enough to cover. And I was going away as well. So yes seven days a week he goes out and I needed the boke. And so I did it and I started off at six o’clock in the morning and I just went through through move through and I edited and I did everything in the gap between when I recorded the next one and he just went seamlessly. And when I pressed record yes I was on I was on. Once I was off it was just like I was you know on drugs or something I was just slump too much. But it wasn’t until the very last ones that I realized actually about that passion that you’re talking about the ability to actually do it when you’re tired. I’ve gone past by and I was actually feeling ill. And I remember doing this show and the sweat was pouring off me and I listened back to and it doesn’t sound like it but I realized brain actually no you’ve got to look up to yourself as much as you do actually doing something. Yeah I’m very committed to that. DAVID It’s I have I have three sort of pillars if you will that I do I think make a good soul a partner or a successful soul a partner. And there’s there’s time freedom there’s financial freedom and there’s location freedom. And so the first one is really easy time freedom simple you walk into your boss’s office tell him to go screw himself and then you have time freedom. There you go. Location freedom. You can pretty much just get in a car and go somewhere that we have that kind of freedom in the U.K. and in the United States. Yeah there’s some complications in between. But technically you can just go do that. It’s the financial freedom part. That’s the tricky part of the three. That is a little harder. But I find that I’m so unwilling to compromise my time freedom. I’ve turned down so many more so much more money because it would compromise my time freedom like I could have a lot more coaching clients and a lot more people in my my group coaching. It’s called Solo lab. But with that I would have to commit another couple of days to taking care of them and I’d I’m willing to do that at all. Like i will i love my life the way it is right now and I can be comfortable financially I can go do fun things. And I don’t have to compromise that. And you know hopefully I can continue to grow and continue to you know make more money maybe have more speaking gigs things like that but I don’t intend on working any harder. I just want to you know work smarter maybe try to over deliver a little more to my audience and that’s what I’m looking for. Well was sensible and that’s exactly what I want to do as well because I hate these people and it’s almost like a badge of honor. But I’ve quit in nine to five job. And then you go yes I’m an online marketing do I do this I’m a diva and I cook my time and I’m doing 80 hours a week and I think right. Right. What the hell do you do that. Why don’t you just do two days hard work and have the rest of the time of it. It seems stupid that I say that. That’s right. And it’s. It does. It is counter intuitive. The thing is when my parents passed away you mentioned this in the intro when they did that. My perspective on time completely shifted and I just I. Life’s too short. So I am very much a person that says both. When someone says would you like this or this. I say both. When I get an opportunity to do something I say yes. Win you know and I just do it like it’s a thing that I have committed to and not mentally like I don’t just go yeah this is what I’m going to do from now on. I just do it now I just say yeah let’s do that. That sounds fun. Let’s just go for that. I’m going to go on a hike. Yeah. Great book a ticket. You know and we just do it. And I found that that has served me really well because when I do that and I put that as a priority in my life then the the stuff that I’m not so thrilled about I still end up having to do it. It still fills in the blanks but my priority is to really extract the most that I can out of my life and I’ll tell you not a person that does that well I think as John John Lee Dumas he works probably a little more like the person you were just mentioning. He works a lot but he’s also great at saying yes when when something comes across his desk he goes yeah lets do that. And it’s like on the schedule. And I think that’s that’s part of I think what that’s part of success. To me that’s part of what success feels like is being able to do that. I remember hearing an interview with Billy Joel and the interviewer said to him Billy you’ve sold X squillion albums and singles and you’ve done these tours and you play Madison Square Garden five straight nights. What has success given you. And he just said time and that was it. He can wake up each morning and if he doesn’t want to do something he doesn’t. And that single word resonated with me hugely especially when I was in my 9 to 5 job and I realized then that things were not right. And why should I be doing a nine to five job when there are options I suppose. I began to know too much. And then once you know too much brain you realize you can’t ever go back. Michael O’Neal Yeah. It’s really really is a one way street. It also but that carries over as well into my personal life as well. And I think when the there’s ever such a different confidence now just in my life in general and I think Billy Joel would sort sort of anybody that reached a level of success has this this this underlying confidence about them that is very attractive not only to you know the opposite sex but it’s what attracts other successful people to you. There’s just there’s a subtlety in actions and just how really how you go through life when you’re confident that is very attractive to you know both both people both sexes and that is something that people pick up on pretty easily. You become a success back humor don’t you. You know the old Jim rhône thing about you know the average of you know five people to surrender a lot of people I talked to. Yeah. I mean a crappy job and all these miserable people all the time. How can I surround myself. And one of the things I say to them is you know focus on success because the more success you get and the more competence as you say they end up a successful people get sucked into your world and suddenly you created what he was saying. It’s not easy to do. But it certainly is a mindset that starts moving in that direction. That’s right. And you it’s funny you just asked that question of me is how do you now you’re on it you’re on an island so you’re you’re in the UK you’re not. I’m in San Diego so I get to have a bunch of people around me at all times. I will say though we don’t get together. I mean you know we get together as friends but I’m not in a mastermind with any of these people around me. We don’t sit there and me out. So you know to answer your question I’m mean answer answered on my show tomorrow. But you’ve got to join a group you’ve got to join a group mastermind of some sort. And there’s really no other way. If you if you’re not surrounded by those five people that that you feel are motivating you in a way that that is bettering your life and hopefully their lives. You’ve got to separate from those people and find the people that are doing that and pretty much everyone I know that’s in this you know business Internet Marketing podcasting world has some sort of coaching program. And my best advice is to get people that you really enjoy like how they speak and like how they deliver and join their group and that’s it. And you know once you’re a part of that community you’ll be a lot more apt to be motivated you know learn the things you want to learn. It’s part of the reason why I don’t need to listen to podcasts anymore because I have so many people in my group that are doing cool things. I get to learn about all the cool new stuff without having to go listen. They sort of comes to me. So so do you now feel that you’re ahead of the curve. Because when when you started the show I remember you saying it’s the Wild West and now it seems like every man Dogan whatever has made me a podcast. So do you think now about you it’s not the Wild West but you actually ahead of the curve. It’s good. Get a question. Yes and no I think it’s still the wild west. I think that people in this environment aren’t necessarily looking in the right direction to advance their business where they should be. Let me clarify that. I think inspiration for how someone’s podcast get better gets better doesn’t happen within the new podcasting community. It happens with old media. Then you go look at how you all learn how to interview you go study Howard Stern if you want to learn how to produce an an excellent show. You go you know you look at and some an NPR show or something like that like a where a BBC show something that you know pay close attention to how people are introducing guests and what they’re how they do their ads and how they integrate you know clips from this person’s body of work into their intro or into the show itself. So I think there is really a professional side to this that will ultimately come out. For me personally what I’ve realized over the last couple of months and this is something that I think you can you can sort of strap on as a badge of honor as well is that I’m a better interviewer than most. Just in general I’m more intuitive and I have more range of knowledge so I can connect those dots. You know I can join those dots. And that’s what makes for a compelling and entertaining interview no matter who you are it’s the people that have the pre-scripted questions that I think are really going to struggle because that’s that’s very exhausting to an audience. So on one side I think I’m still really ahead of the curve in that. I come from this and as do you come from this background this history of paying attention to interviewers and then sort of bringing this natural ability to the microphone that 99 percent of people don’t have. And that’s the building not only to interview someone in a business sense and extract what they do for a living but actually make an entertaining hour of programming for someone. And in my opinion they can get the business data from 80000 podcasts that are on iTunes but it’s really hard to get entertainment out of it. And that’s what I’m trying to bring to the table and I think that’s what you do a really great job bringing to the table as well because because what I’ve realized you know was a complete nobody is basically the very first interview I did was no you weren’t Yes. Stop it. Tom Mocha’s was episode your line on the line. Me right now David. And he was a huge inspiration to me so I wanted him as guest number one. And he was talking to a gentleman called John Lee Dumas and so awful who’s is CHEP never heard of him. And I went over to his show and the very first show I listened to was episode 3 2 2 which was yourself and kidding. That was I didn’t know that. Yeah that was the very first episode. And the fascinating thing about it was which got me on the show and this is my sort of join up thought was the fact that everything you see in life is normally about benchmarking against success. You see people already Veja and you go I’d like to do that but it worked for him he’s had this skill he’s got that you know he’s a natural that’s for sure. On that show on 0 5 3 2 2 you hadn’t even lunged and he was saying to you you know when are you going to go and you and I’m going to go on Wednesday or whatever it was. And I tuned in and I listened or whatever you do you click on it you don’t tune into you. But I heard you speak for the very first time and I found it fascinating because I was seeing but not some bouts of somebody finding their way. And you was saying Yeah and I had 17 downloads and it wasn’t that you were looking at success you were looking at somebody finding their flow finding them. Moving on. And that’s right. But that’s what really flavored my show was the fact that you were doing something that seemed natural and you were holding your hands up and you going really. I don’t know if this is going to work but hey if it doesn’t change we’ll move on later on. And remember you did this show and it was it was some chap I don’t remember who was with them on the on the beach somewhere and calls were whizzing past and your battery ran out half way through. Yes and yes you still put out and I thought that’s interesting because what he’s saying back is not that this show has got to be polished and perfect what he’s saying is is a journey and I’m going to improve from that and that be the last time that my battery runs out halfway through. That’s right and it was definitely the last time that happened. Yeah. Yeah it’s a good way to good insight. I see. If I were doing it again yeah I would probably do the same thing again. I was I’ve been always sort of a fan of the let’s just put it out at that at that time. I was leaning more on my hopeful interview skills than I was like ultimate show quality and since I’d already put out a couple of episodes it wasn’t that bad but I really loved the guys story. So I was like yeah there was Harry. Harry Smith was the guy’s name and. And. And I thought yeah let me let me throw that on. And why not. What happened. You know and somewhere. This is what’s so cool about this right. You heard one single episode I did from Johnny Dumas which was like a random occurrence. And look how much it’s affected both of us. Yeah. Just that one thing. So if one little episode you put out catches the right person it can literally be life changing. I will say something. I want your listeners to go to solo our solo our dotcom and I want you to go back to like three. I don’t know let’s say pre 70s so anything from episode like I don’t know one until episode 70 and I want you to click on those posts and read how great David’s comments are for the episodes. They are so insightful and brilliant. And you do such a great job summarizing. I think I even wrote you once and said Do you want to write my show summaries. Remember that you did and it was just that the crux of me doing this and I knew I was just going to stall so cool. So I am and you still you just did it the other day when you were that episode you listened to. You do such a great job summarizing. You’re going to be such a smash successful podcast. David Yeah I have no doubt whatsoever you are going to I hope you will let us be on your show someday when you do these live broadcasts in front of you know a hundred thousand people at the Wembley Stadium. Did you know when you start this and I’m really going to open up here so I don’t really have a Chevez. But when you start based you want it to be so good and you want it to be brought in and you kind of. There were job. You look back on them and you go OK yeah that wasn’t quite where I wanted to be but it was all right. And then you hit sort milestones and you listened back to some of these shows I don’t know if you listen to yours and I thought oh that was a bit closer to what I had in my head my original vision. And I got to show it E.T. and that’s when I suddenly realize Michael that was the host of a show and it was my responsibility to be the host to even I think he was too grateful for people giving up their time to be on my show. I it was a complete mind set. Now I want this to be the biggest show out there. I absolutely do. And it’s all I can focus in on and it’s in many ways it’s killing me or my life is totally out of whack. But all I want is about is the number one thing upset that on any show because it sounds a bit arrogant really I’m upset. Once we’ve stopped recording them when somebody asked me about it that is where I want to be and I want to be join up not as a brand. Exactly as you say. Right. Because it’s one of those things that you kind of go join up towards. What does it mean. And I’m very aware of if you provide quality and content as quality brand in many ways take care of itself. It’s like we always talk in the early episode the name that was always mentioned was Pat Flynn. And you know he’s got that classic smart passive income and you forget that’s a premium brand but actually he’s only three words put together and he’s because he’s provided that great content and quality and value. But it becomes the kind of the trust word where what he’s trying to achieve. That’s right in he that he can live that now. But I actually want I want to focus on something you said just before that you will be bigger than him and so will I. And I know I don’t mean that like he doesn’t have the same aspirations as you do. Right. And I’m saying in terms of podcasts in terms of like Pat wants to speak I’m not speaking for him here but just knowing what I know about him. He he is sort of the crash test dummy of internet marketers. So he does all these really cool things on the web. I want my show to become about like I want to. I want to be interviewing complete legitimate A-listers you know and finding out about their kind of business and so normal journey. That’s where I will see the show going. And because of that if when and if I get to that point. The show the podcast itself will be bigger than all of the internet marketing type podcasts. Does that make sense. Yeah it’ll be way bigger than that. It’ll be more like Nerdist. You know Chris Hardwick gets killer guests on his show and that’s why his podcast is you know number one number two number three on iTunes overall. And so it’s it’s one of those things that that I it’s what I aspire to do as well is to get working within this world like real A-list category of people because I think that they’ll appreciate talking about their journey. And so that’s where I want to head with that. Also I was very strategic and I changed direction. I realized that when I started I was just throwing out the net to anyone and anyone would jump on the show. I would have them round about sort of thing once again I thought to myself no I can’t do this because when I was looking at other people’s shows I was thinking Oh I’ve been on my show I’ve been on my show and it was just the sort of hybrid of people doing the rounds. So I went off in a different direction. So if you listen to episode 88 I had Cathy O’Dowd who was the first woman to hit the summit of Everest from both sides. I’ve got the first civilian astronaut coming on the show. I’ve got a chap over a few years ago was worldwide news because he sold his life on e-bay and he’s just sold his life to Disney and all that kind of stuff. So I realized I had to change direction to become more unique to be more interested by the stories more. Yes. Extract out of them what I wanted to show to the world and that was my original vision but I couldn’t say Eva until later on in the journey. Yeah and that’s really what you’ve done. That’s the whole point. That’s why you will be successful because you’ve you’ve done this in a sort of a different way in your life when you look back to sort of the Philadelphia kid and you riding around on your BMX and all that kind of stuff. Well you just sort of wanting to be the classic sports kid was. If you look back and now we all going to send you back in time soon on the Sermon on the mike. No I was a show off though. I think I think I was you know a performer of some sort and the PA is I keep is that makes my colonial who he is to play better racquetball with an audience. Yes. Every single time. Yeah I think so. I think there’s that’s there that’s in there. It’s in the DNA for sure. I don’t use that a lot but it’s in the DNA. I work better in a performance environment which is presumably why I kind of screw myself on the show intentionally. I don’t I I prepare in a way where I I’ve researched my guest as you have. You know you know and you certainly listen to the show but at times you know a little bit about me and you’re able to then naturally structure questions that that dovetail into my history and that’s what a good interviewer does. I don’t write a lot of questions out sometimes intentionally and that’s because I there’s something about the performance side. I realize now that I’m I’m doing this the shows this this month I’ve got over 300000 downloads for the first time and this is a and I realize so there’s people listening and I have to perform. You know what I like it. It makes me it UPS my game. I’m live on the show. And I think I do that to myself on purpose because because I work better in that environment a lot maybe underpressure a little. Well we’re very similar. It’s fascinating. I feel like I’m finding out the real Marcantonio here. Where is the person behind the that the presenter. Because I am somebody who has spent my life doing training courses and presentations and that’s my job. I’ve never done this kind of thing. It was totally BA and I’m somebody very much likes to be on their own likes no one near them. And then when I suddenly go ping. That’s it. It’s performance time. And I don’t know if it’s showing off or trying to create a different persona for myself because that’s kind of not naturally me. But I do have the ability to raise my game and present a different side to myself if you know me deep down you would say to me different people that the people who know me from seeing where I allow them to see me they would say yeah you it’s like I’m on the mike as you are when you normally doing those things because I’m letting them see what they want to see. Yeah. Yeah I mean I think there’s there’s an element of that and again I want people to understand this is why we and we talked earlier about sort of what John brought to the table. And I’m you know people look at my show and say it’s it’s been it’s it’s been pretty successful in the first 11 months just overall debt is not that’s not a fluke because I didn’t just start in August of 2013 with kind of media. You know I’ve been a professional drummer my whole life. I’ve performed I’ve been on I’ve been a racer I’ve been you know a competitive racquetball player for for many many tournaments for many many years now and before that it was tennis. So I’ve always been performing in some way or the other. I I coached for five years on teaching people social media in front of huge audiences. I’ve played Red Rocks in front of 10000 people like me being on a microphone and being natural at it is not something that happened overnight. It’s a it’s this is something that you walked in with. You’ve been training for years before you turned a mike on yourself. So it’s kind of like Yeah right yeah. You were new to podcasting but not nuda trying to translate a concept from one person to an audience like that’s something you’ve been doing for a long time. So so that’s I think that it’s a bit of a misnomer within our industry that yeah anybody can you know podcast or anybody can start blah blah blah. That’s kind of cool I get it. Yes technically you can turn on an app you can go to boss jock on your iPhone and upload it to clips and you’ve got a podcast but can you do it. Well can you do it so that when someone switches from morning radio or Howard Stern or the BBC to your podcast that they don’t notice a huge drop off in quality or you know sound quality interview quality production quality that’s that’s what I try to bring the table and I think you do the same thing. So is that what you’re saying really and I’m going to play the words of Steve Jobs because he says it very well as well but no experience is wasted. It doesn’t matter what you’ve done in your life you will pull elements and you extract what you need to create your new path. Out 100 percent. Absolutely yes. Everything you’ve done up until this point is does training for you for this next phase. When I have people on their show and we have these episodes called Find your swing I want to find out everything that person has done because it find your swing is like well what do I do. Like what am I naturally gifted at how can I make money off of something that I really enjoy that I’m passionate about that’s what finding your swing is. And it’s I want to find out like what you did when you were a kid. Were you an athlete did you or you or you a professional knitter you like to knit hats. You know like what is it what do you do. And when people can start accessing those things that they’ve done their whole lives they’re really gifted and I like to find ways that we can use those talents in whatever their next business endeavor is. We call about connecting our past to build our future and here. And one of the names as come out is if you really want to know your passion really want to know what you’re naturally good at. Don’t think about what you were doing in adult life because very much you would have been taking a responsibility for a wage or whatever. Look at what you was doing as a kid when you weren’t being paid for it. And if you was a drama when you was a kid and you loved doing it then try and look at something that would do that. And he says that exactly the same way as you do it and you’ll find your swing episodes. That’s right. And I and I love those. Again that’s another instance where we totally put ourselves on the spot. I have a co-host. Her name is Dawn Mars. For those episodes and we never read the questions first. Like I only you know sometimes I glance at them to see just a copy and paste them into my Evernote when we’re doing the show. But we were reading them and answering them live and which again has another element of pressure that we’ve got to come up with an answer and these people are literally like I’ve had people that have taken what we’ve said on the show. They’ve made a business from it like the next day they’ve gone and done it. So it’s it can be a little daunting. And I was going to ask you earlier you know your show’s growing now and this this will be big your show will have a huge audience at some point and I’ve asked this with other people that are in the space. Have you yet felt this sense of responsibility that comes with that the fact that you’re speaking into a microphone and someone’s actually listening to what you’re saying. Yeah. With power comes great responsibility. And it’s funny the very first show I released I got two e-mails and they were from people I’d never met and they were saying thank you so much for putting the show out there and I thought oh my God. And from that moment of being very aware of what I’m saying or being very aware of I don’t know where my words are landing. And of also having a conversation with my wife this afternoon saying if this really takes on. Just as I want it to really take on I’m a little bit scared but I haven’t got the value to provide the audience but I won’t and I don’t know why that is because you know success is everything you want. But I suddenly felt a pressure because I can see the downloads increasing increasing increasing. I can see the work coming towards me and I’m doing this seven days old on my own. There’s not one person that helps me and I’m also balancing other responsibilities as well. So this isn’t my only so restrained I suddenly freaked this afternoon for the exact reason that you said oh my god this is power this is responsibility. I’ve got to be careful with it. Yeah. Have you also found it. I agree. I felt that in some I haven’t had yet. Hey buddy come back to me I’m like you ruin my life but I’ll show it. That’s going to have to happen right. Someone will listen to something you’ve said or I’ve said and they’re going to do it and it’s not going to work for them and we won’t have the details but they’re going to say I listened to you when you were in my life. That’s going to happen. There’s no way it that doesn’t happen. When you’re when you grow this thing to where it can go there’s no way that doesn’t happen. Well think shows a slightly different note because you teach nuts and bolts. I think with my show I talk about hope and I told you why leap of both. Yeah I really think I teach nuts and bolts because that’s that’s I feel like there’s a lot of shows that do that specifically. And I I feel like I teach more of the journey and then the nuts and bolts sort of fall from there. Well I think that’s the same thing. I think what you do you you talk about the journey you get the cogs working in your own brain and brain when you throw out the nuts and bolts which you probably don’t think have got value as such. You’re already using those cokes and you’re thinking yeah I can use that yeah I can tell you that that’s exactly what happened with me. You know I couldn’t see how to do this because I’ve never done this. But just by you having conversations with people you take the element and you take the element and you take that element and what do you do. He’s been up to you as an individual to put it together. Yeah I actually find myself pretty. I can be very socially awkward at the beginning and I sometimes I’ve actually accessed my I’ve switched into interview mode when I’m meeting someone in real life. I just watch on Mike I like my mentally switch on a podcast microphone in front of me and I found it so much easier to have conversations with people that way. So that’s kind of interesting to me is bizarre. I’m getting ready to play Steve Jobs now because I’m fascinated to see your spin on this. And this is the fulcrum of the whole show so this is a job. Don’t be free to do that of course it was impossible to connect the dots looking forward. When I was in college but it was very very clear looking backwards. Ten years later again you can’t connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut destiny life karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference. When I’m going to ask a different question because I think you’ve answered it already but you will say yes you believe in it. But why do you think so many people don’t believe in that. I think that’s a lot. Most people get hung up on the how of something for example I think that we we pick a point be right we pick a point B that’s there’s the dot so I’ve got this I want to I want to do I want to have this show. And to get this show together I need this this this this this this this and we get stuck in the details of the this this this this this instead of. All right I’m going to sort of flow through this. All I want to do is get to that thing. I’m not sure how I’m going to get there yet but I’m going to I don’t really know. And by the time you get there and you look back and go wow that is not the path that all that I was going to take. My favorite metaphor. Or maybe it’s an analogy I forget but for this is if you and I were sitting at a cafe and I there was you know a three story building across the street and I said David there’s a hundred thousand pounds sitting in a bag on the roof of that building across the street. You have 15 minutes to get it. How fast would you be out the door to go get that money. I’d be on the right run the window right but you wouldn’t know how you were going to get it. You had no idea how to get to the roof of that building. You just knew you were getting to the roof. You don’t know if you’re going to you know helicopter down you know if you’re going to call the fire department to take you up there or you know scale like Spiderman but you’re getting to the roof of that building somehow. And I think what successful entrepreneurs do is they just keep their eye on that that you know that bag the bag that’s on the roof. They’re not quite as concerned about the how part. And we very much get concerned about the how part. And the second piece of that is when someone gives you an opportunity I just said this a little earlier when someone gives you an opportunity. Our instinctive reaction is to say no because of this this and this versus just instinctive to say yes and I’m going to figure out how to work out this this and this and that is a huge mental shift even though it’s very subtle. It’s just yes and no. But if you’ll find that people in your world that are really successful or really look like they’re just having a great time. They’re the ones that say yes first and then figure out how it’s going to work after and most of the people that are stuck and they don’t get from that one dot to the next dot. Those are the ones that say no because you know I I can’t live in San Diego because I have kids in school or because I can’t afford the move or because whatever we can come up with 15 different ways. But in reality all that stuff can be worked out. So I think that’s how I would respond to that and I hope that helps someone. So what scares you this is probably my final question before I send you on the mike and you can have a one on one with your younger self. As you all know and you’ve got these rocking and rolling show everything’s going well you’ve just bought these the watch you’ve finished off the last five years and everything’s good and you’ve got a lovely new girlfriend. What scares you. Well when you look at what you need to achieve. What scares me. I have to say I look at the bank being intimidated or being excited. I sort of treat the same way. So I don’t get super excited about everything and I don’t get scared about everything. I gosh I mean I don’t I I can honestly say I don’t have that for the same reason when someone said you know when I was so literally I was scraping up change so I could take in an airport shuttle for a ticket that was paid for by somebody else to go speak in front of 3000 people and that in which I was going to make $5000 or whatever that weekend. A few years ago I I literally had to scrape $8 up so I could take the shuttle like in change so I could take the shuttle to get to the airport that I had. I had $18 in my bank account at the time. And so it wasn’t enough to get the cash out of the machine. So I wasn’t worried about it. I’ve never been worried about stuff like that and I didn’t even know what success was going to look like for me. But I had a feeling that I was destined for it. And that’s the only way I can say is that it was it was very innate and I didn’t know where it was going to come from but I was very patient about it. Now I was also very patient about about you know I knew I was going to meet a great woman at some point and I was able to reach you know like you said read about a year ago but but recently. So I think that I have that that vibe that that it’s the same reason I don’t plan a lot. I just don’t. I’m living very much in the moment as I go day by day. And for better or for worse I don’t plan as much as I probably could or should. But right now I’m not really you know scared about anything. I mean I could say you know the show doesn’t grow at all. But even if it doesn’t I’m live in a great life right now. So I guess I’m not even that scared of that. OK last question before we send you back this time. Is it easier to move forward when you’ve hit rock bottom and you really did hit rock bottom. Yes it is. It’s easier for me to keep perspective on it. I just last weekend went to I went to Napa Valley with my girlfriend’s family and it was a very first class trip like from private private jet from San Diego to Napa Valley which I’ve never done before my life and everything was super exclusive super like Michelin star first class and I was like man I don’t want to be here like this. No I don’t mean like I didn’t want to be at the weekend. I just I don’t want to live in that universe of that sort of high end world. And that’s it. I I remember looking longingly at a train that goes through Napa Valley and it stops at all these different wineries and I’m kind of like Man I wish I would’ve just taken the train and gotten kind of drunk at the third winery and kept going and that would’ve been a really fun day. Instead it was like this you know 12 people serving our table kind of thing and it just wasn’t me. But my my Philly boy sort of like Kragen pragmatist personality carried me through that whole weekend thinking yeah I would be fine with stopping at a fast food place now and going to another winery. We don’t have to go to a hundred dollar plate dinner you know. And so I think if anything it’s given me perspective and there’s one more piece of perspective that in my very very lowest time and it was very low. And I thank you for not like making me go through that again like 40000 other shows have but I had a I remember the current hurricane Katrina had hit the southern United States and it just decimated New Orleans. And this was literally at my lowest time. And I remember looking on the news and seeing like a little 9 year old little black kid who everybody in his family died. Right. And he lost everything like lost every piece of memory he ever had including all of his family members. And he’s this kid who doesn’t have much of an education. He’s a minority. He doesn’t have a lot of opportunity that are coming coming to him and I remember thinking all right no matter what happens I’m a white male with a skill set in United States and that’s not and that’s not to be racially insensitive I’m looking. That was a practical. OK. So no matter what my situation is I can’t complain like I’m starting with these four advantages that a lot of people all over the world don’t have. I will be given opportunities that a lot of people don’t have and that really kept me grounded like that there was this you know that some people had to struggle to get to what I had innately by birth that I had nothing to do with. So that really kept me grounded and it still keeps me grounded to this day is that I always realize that there’s people out there that do not have the same opportunities that I knew the answer. Mike are we going to put you on the Sermon on the mike now. This is when we send you back in time lost a young Marty McFly to have a one on one with yourself and if you could go back in time. What age would you choose and what advice would you say. So I’m going to play the music and when he gets out you’re up. This is the Sermon on the mike. Here. We go with the speed of this. This man. Who. I think that first of all very handsome very very talented man couldn’t congratulate now. If you could work on harnessing that Philly attitude a little bit just over the next few years if you could take the edge off of that. Not everybody is out to get you and focus on building some relationships that you will sustain forever without having that kind of you know screw you Gene. Not Eugene. I don’t know anybody named Eugene. I’m not trying to signal that that will serve you in the future. Yeah. So to some or to to to bring that and I know that was very short but to bring that in I feel like over the last few years I’ve been able to take this. There was a bit of filea attitude like where if someone slighted me in any way that was it they were erased like done. And there was no real going back. It was partially like it was a Scorpio in me that that that’s sort of like had that stinger. And I you know it’s it’s the it’s the patience I have now which is maybe a little bit of it’s I wouldn’t say less judgment because I think judgment makes for good comedy. But but it’s just maybe being a little more empathetic to people’s situations and realizing that that people aren’t always in control of their actions and sometimes they’re going through a learning process as well. And to just instantly give them the guillotine and out of one’s life is not the most productive way to go through things. I don’t do that anymore but I did it for a number of years and I think it was just a reaction to losing my parents and it being so so much. OK Wolf I’m going to lose this anyway I might as well just cut it right off. And I think that didn’t that didn’t serve me for a long time. So I’d fix that. Michael how can our listeners connect with you sir. Well you know this. Oh I know you say you say in an American Xon is better I would say the same thing if you were speaking in a British accent. By the way you going to come on my show some time. I would love to come on your show it oh no great. And Howard Jones I want him to go. Has he been on your show yet. No he isn’t knocking me back. He said he would and not me but I’ve called a few of them that sign up for it. And then you just come down and that’s a drag. Anyway the show is called the Solar Perner hour. The Web site because no one can spell pre-New or is solo our dotcom. And if you’d like some coaching give a coaching program yet. I’ve only been focused on building you audience. That’s good. Well so if anybody needs coaching including you my friend I can’t believe you’re not in solo lab. I want solo lab dotcom and we’d love to have you in our really cool community. Mancow thank you so much for spending time with us tonight joining up those dots on the 100th episode and it’s quite the world’s longest episode of ever done as well. Please come listen. Is. Yeah we were about seven minutes past what we normally do. So come back again when you have more dots to join up because I do believe that by joining up the dots and connecting up pasts is the best way to build a future. Mr. Michael O’Neill thank you so much. And thank you.

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  • 01:14:39

    Michael ONeal The Host Of The Solopreneur Hour Podcast Joins The Dots On The 100th Show

    · Entrepreneurs Success Stories By Join Up Dots, Inspiration, Confidence, & Small Business Coaching To Start Your Online Career

    Todays guests is Mr Michael ONeal, the podcasting master behind the hit Itunes show "The Solopreneur Podcast". The top ranked business show, or The Solohour as it is known to its friends, teaching online marketing and entrepreneurship skills.  Michael is a man who quite simply without him, then I wouldn't be on the mic today. So you know where to send all your complaints too. He is a born entrepreneur with a fascinating story, of successes, setbacks, leaps of faith, and finding his unique path with the guidance of John Lee Dumas and Pat Flynn. Growing up in Philadelphia, the thought of being the host of his own podcast show was the last thing on his mind. He was a normal type of kid, obsessed with sport, finding trouble at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly, and taken down to Florida, and it seems to me this was the start of him looking for his path in life. He didn’t fit in down in the Sunshine State, so as soon as he could, he got himself back up North, and discovered one of the first dots in his life that links him to where he is today…the internet. He was fascinated by the worldwide web, so developed skills to be a web designer. And that was his life for fifteen years, until unfortunately his parents both passed away in a very short time, and he found himself sitting with just $14 dollars in his pocket. He was over 30, with a decision forced upon him. Would he accept the punches that life had dealt him, or would he start fighting back? And that descision was made and he took the steps that made him “Know too much” and not want to work for anyone else again? He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena? How did he know where his true passions lie? And does he regret inspiring guys like me to jump into the pool too? Well lets find out as we bring onto the 100th show to start joining up dots, the man on the mike, the host of the “Solopreneur Hour podcast”, the one and only Mr Michael O’Neal!   For more on the Solohour Podcast go to: The Solopreneur Hour Podcast with Michael O'Neal - Job Security...for the Unemployable By Michael O'Neal Chats with Proudly Unemployable Solopreneurs Like Himself Description They say successful people put their pants on the same way we all do. This show is about watching them put their pants on. Nominated As "Best New Show of 2013" by Stitcher Radio, Our range of guests takes us from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like Nicole Arbour, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell.   Yes hello. How are we all? Can you believe it. Episode 100. We have been building up to this for well, it seems like a hundred episodes and we are finally here. We have got a man who who quite simply rose to the top and was going to be the only person who would fit the mantle of being my 100th guest. And I’ve had people banging down the doors. I had Paul McCartney phone up the other day and say I want to be on the show, I’ve heard it’s a big thing and I said to him, “Paul, unless you can get the other four Beatles to join you, it’s not going to happen” We’ve had  David Bowie crying. It’s been pathetic really. So today’s man has been nailed on to do this today, and I’m absolutely delighted that he’s on the show because quite simply without him I wouldn’t be on the microphone. So you know where to send all your complaints to! He’s a man with a fascinating story of successes, setbacks leaps and finding his unique voice. Growing up in Philadelphia he was a normal type of kid obsessed with football at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly and taken down to Florida and it seemed to me this to stop him looking for his path in life. He didn’t fit in down in the sunshine state so soon as he could he got himself back up north and discovered one of the first dots in his life that links him to where he is today the Internet. He was fascinated by a World Wide Web so develop skills to be a web designer and as he’s known for 15 years until unfortunately his parents both passed away in a very short time and he found himself sitting with just fourteen dollars in his pocket. It was over thirty with a decision forced upon him. Would you accept the punches that life had dealt him or would he stop fighting back and that decision was made and he took steps that made him know too much and not want to work for anyone else again. He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena and how did he know where his true passions lie? And does he regret inspiring guys want me to jump into the pool too. Well let’s find out as we bring onto the show to start joining up thoughts the man on the microphone. The host of the Solohour podcast, the only Mr. Michael O’Neal. Well how are you Michael?   Michael O’Neal Oh here is what I can’t even what is happening. I am so flabbergasted by that intro. OK. Two things. Number one that was the best intro I’ve ever had. And formerly Chris Cerrone had that that title of the best in show to a show I’ve ever had. But it was one of the best I’ve ever heard for anybody which is why you are so the right person for this job. Well we’re all thankful you have a microphone in front of you David. Trust me on that. Second thing is I would pay to hear Zombie John Lennon if you could figure out a way to get all four Beatles on the show. That would be cool. David Ralph Well I can do Steve Jobs every day. So I might be able to do them as well. Michael O’Neal Ah so dude that was incredible. I am . I am flummoxed. David Ralph I’m so excited to be on David Ralph’s show. David Ralph – Yeah. Go go and do that because I know you have been doing an action of me on a few shows and we’ll show you a few times night. Yeah you got a little bumper for me on my show. I have these little things that when people ask you me I have a guest on the show that I have them do a little like Hi this is David Ralph and then I get interested in this opener with Mike O’Neill and your voice is so. What’s the first thing I ever said to you. I said you have the ultimate voice for radio. Didn’t I say that you did. Absolutely. David Ralph I haven’t got the face for television but I’ve got a voice for Radio Michael O’Neal Well as long as you’ve got the radio part worked out and you have taken this thing and you’ve run with it my friend. So I’m honored. I’m honored to be at the 100 episode Mark. Thank you. Thank you. David Ralph Absolutely. It is an honor to have you here because it is amazing when you start this thing,because you started your show what was it August 2013. Michael O’Neal Eleven month ago. David Ralph Yeah,11 months ago and now you are rocking and rolling with the best of them you surround yourself with, with the Internet movers and shakers the ziggers and zagers and you know you’re going to be humbled by this. So maybe you won’t. You are an online celebrity of note. When I was saying to people is my show a lot of people sort of touch on the shows of said to me I know who you’re going to have. And I said no you don’t. And I go Yes I know who you’re going to have and ego going and going to no one. And I when Martin O’Neill and I went oh term term how did I know. Really I know. Yes yeah I did it because I had pain you know I don’t want to suck up to you Michael but the early days I didn’t know what the hell I was doing. So I just kept on saying your name over and over again or some kind of benchmark of what I was trying to achieve because you like that you’d come out the gates really and say look like a rocket ship. It’s unbelievable. But you’ve only been around so long because it seems like you’ve been here ever in a day. Does it seems like that to you? Michael O’Neal It is weird. It does feel like it was yesterday that I launched the show. It feels really really recent to me that it happened. So but then at the same time I look at the memories that I’ve had over the last 11 months and all the cool benchmarks and you know different things that have happened and, but it’s packed full of stuff right. So I think if there’s any celebrity it’s sort of a z list celebrity and only at certain conferences. But yeah it’s been it’s been an incredible journey. I couldn’t be happier with how it’s gone. And I can’t wait to see what happens in the next 365. You know I’m really excited about that. David Ralph Is there a plan to the next 365 because you seem to me somebody who is very much stimulated by the now and then. Are you somebody who knows what you’re aiming to achieve? Michael O’Neal No I’m a notorious non planner. Much to the chagrin of my girlfriend who is a total planner and if I didn’t have the you know a calendar app on my phone I would be I would be completely floating out there now because I I wake up and I look at I go OK what do I have to do today. And then I see what’s going on for the day. And sometimes that doesn’t work out for me like in a social situation because people actually make plans to go out and do things. But and I’m not one of them. And all of a sudden it’s Friday I’m like I probably should have planned to do something. Yes I watch movies tonight. But yeah I I’m in an interesting spot right now because I have had this kind of five year run of as you mentioned in the intro bringing myself in this very circuitous path from $14 and not having a clear direction to now. When someone says What do you do. I say I’m a podcast host. And that’s a thing like I. That’s what I do. So I sort of a couple of weeks ago had an occasion to kind of put the cap on that five year journey and now I’m going to be looking ahead but I haven’t quite formulated what that ahead looks like yet. David Ralph And how did you do that? How did you put a cap on that. How did you say that is five years, finished boxed up? Michael O’Neal Well it was as i say I’m I’m a notorious non-celibrator. I’m a guy that usually gets to an achievement and then continues to go without acknowledging it. And I have what is probably a weird story that you’re asking for but hey here comes. So I’ve been a Porsche fan for my whole life. And you may already know where you’re heading with this but I was a Porsche fan my whole life and I don’t know why particularly. I was I had a Volkswagen in high school and I think that maybe planted to see a little bit and I was a car guy and so you know those Porsche ads from the 80s with like the big fender flares and the big wing. I think I was attracted to that and I eventually in 2003 I bought my first vintage Porsche so I bought a 1972 11 and it was a piece of crap. I bought it in New York. I didn’t know better. I drove across country midway across the USA and midway across the country the engine blew up. So that’s how badly. Where were you when this happened. I was in the dead heart middle of Nebraska when it happened in Nebraska I suppose. You it’s nothing. It is hundreds and millions of acres of wide open like cornfields and nothing else. I mean we are I was I have a picture of my car sitting looking like it’s a panther wading in the grass. Waiting to you know to prowl and it’s just sitting there with with like a hundred miles in each direction of grass. There was no middle of nowhere when it happened and I ended up finding a Volkswagen place 60 miles away that towed me in. And the guy dropped the oil pan in the car and just giant chunks of metal came out and I’m like I’m pretty sure that’s not how it’s supposed to be. So I ended up getting a tow truck driving it from Denver where I was living at the time and picking it up. Neither here nor there. So I eventually traded that piece of crap on and got a nicer one. Not when I bought it but in 2005 and I restored this car it took me four years and 2000 hours to restore this car back to better than factory condition when I still have it now. And as part of the dynamic this one in 1969 9/11 and the 69 through 73 nine elevens are very very sought after. They are the iconic 9/11. So when you would see Steve McQueen and a picture of him in the 60s you know you know in LA MA or something driving a 9/11 he was driving one of these sort of 69 to 73 virgins. And one of the sponsors of Porsche in the 60s was a company called Hoyer which was tag Hoyer before Tagg was involved in the mid-80s. So just Hoyer and it’s a guy named Jack Hoyer and he made these beautiful tiny pieces chronographs based on race timers. So you’d have a co-driver with you as a race car and there was a race in Mexico called the career of PanAmericana and the first Porsche Carrera was named after this particular race. So Hoyer as a sponsor of Porsche created a watch based on the chronographs that they used for the race cars and they called it the Hoyer Kura. So this was a very utilitarian type watch you could use it as a race time or you could just click one of the buttons and it had this chronograph on it. It was beautiful automatic beautiful timepiece. And as I’ve been going through this journey for five years this has been on my vision board because these are about three grand and above to get one of these watches. But that was so superfluous for me because I had no i like zero money. And for me to spend three grand on something as excessive as a watch wasn’t even on my radar. So about a month and a half ago now I was in this position where I was like this could be the time. And I scoured the world. I ended up buying a 1972 Hoyer Carrera from a guy in France and it came to my house and it was more beautiful in person than I. I’d never seen one in person is more beautiful than I even thought it could be. And I remember at the mid midday I’d gone to this little swimming pool by my house I belong to this little pool club which is where I work out and I was swimming in the middle of the day two o’clock in the afternoon like Tony Soprano in the middle of a work day and thinking I just did this like this just happened. This 5 year journey comes stops right now like this is where my new journey begins. I’ve gone through this trial by fire. I’ve come out hopefully like a phoenix. I’m in a position where I can buy this watch now which is insane to think about and I’m peaceful and grateful for the life that I’ve built. And so that for me was the cap of a five year struggle. I mean a real struggle to get to where I am today. David Ralph Mr. O’Neill is a perfect story. It started and it made me think if I’m ever in a pub quiz and a question about Portia comes up you’re my man that does it to Luli you are obsessed by that and you. The amount that you were quoting then. Michael O’Neal Ah. I mean I think. I think it’s kind of a lifetime obsession for people that become afflicted by it. In fact there’s a great ad I will send it to you on YouTube and there’s an ad for the new Porsche about the time the new Porsche Carrera ad and it was there it’s a little boy. And he’s a little kid in his classroom and he’s daydreaming and on 9/11 drives by him and you just see him like looking out the window and his pencil drops and you know then he he gets in trouble. And then he runs to the you know was on his BMX bike to the Porsche dealer after school and and he you know he ends up sitting in this car and the steering wheel is bigger than he is and you see Mike raised his head he’s 12 or something and that he goes to the dealer or the guy goes you have a card and the guy goes yeah here you go and he goes I’ll see in 20 years. And then there’s this great voice over that says something like there’s a there’s a there’s a particular moment that happens with you know a Porsche fan. There’s that time you want one. Then there’s the time you get one and for the truly affected afflicted there’s the 20 years in between. And it just like it gives you the chills and my buddies sent it. I sense my body goes man. Pass the Kleenex. So I guess there is a real passion there for this. It’s a very visceral feeling that is so different because of the way they build their cars and because the engines in the rear and it’s a totally different experience than you have with with any other vehicle that yeah there becomes a real passion a real obsession with him. Did you read that because this shows about joining up dots, but do you remember as a young kid having the same kind of obsessive compulsive in both words and things when when you was a little kid running around the streets of Philly pretending you Rocky did most will keep you alive without paying him for the Michael O’Neal No no no. I was a BMX kid. Now I was I was in a suburb. I was the only gentile I was in a super Jewish town north of Philadelphia. And I was a BMX or I rode my BMX bike. I mean I was from 1984 until I mean I was racing bikes from 84 until 2000. David Ralph So Rocky wasn’t on your radar at all? Michael O’Neal No not at all. Tony Hawk and Dave you know Dave Voelker and Matt Hoffman and you know BMX guys Bob horo. They were all on my radar. I’ll tell you here’s here’s a little here’s a join up dot that is current. I rode an entire daywith real wow I just blanked on his name. That’s embarrassing really. I’m killing myself right now this is bad radio. David Ralph What  does he look like? Michael O’Neal He’s a big famous director now and he will watch films John Malkovich. Being John Malkovich won a friggin Oscar. We’re ready. Come on. With it and it might seem seamless Spike Jones for crying out loud. David Ralph Spike Jones Michael O’Neal Yeah Spike Jones the director was a dude I rode with at a place called Rockville BMX and we were just BMX or dudes riding around. And then he he became a photographer for one of the BMX magazines and then started doing filming because he did Beastie Boys first video I forget which one and then started doing independent films then did Being John Malkovich and now he is like an international you know massive director like one of the best most well-reputed directors in the world. And it was kind of cool. I mean so he did adaptation he did Being John Malkovich Where the Wild Things Are You know just just done amazing stuff. So the Academy Awards. And so a pretty pretty bad ass. He did her you know the movie Her most recent Yeah that’s Spike Jones. David Ralph So is there any similarity between the young kid in Philly and now, because from what I see across the pond and I listen into the conversations that you have with your internet guys and it does seem from this side of the pond that you’ve got a gang of friends and followers and whatever that basically control the Internet. I had Rick Mulready on the show. And I said “Do you ever feel like slipping something into Pat Flynns drink, so that the next morning you turn on your screen and see if there’s a black hole on the Internet because he’s not functioning at this time because it kind of seems not” But he wouldn’t be pushed in to slipping a Mickey into his drink in any shape or form. But you seem a little bit edgy to most of them. Michael O’Neal Yeah. David Ralph Is that because you’re from Philly. Is it because he’s a very sort of industrial Con. Its a real city you know. Its like a working class city when you’re there. Michael O’Neal Yeah I think the the edginess is something that I’m kind of a known for. I don’t know if you curse on your show but I’m kind of a no B.S. kind of guy and I’ve never been one to straddle the fence very very much. And I think what happened with Irwin what happens with a lot of these sort of Internet type celebrities is that they’re so concerned about getting the broadest audience that they sometimes come off as being a little bit milktoast or a little bit vanilla. And I come from a totally different perspective where when you think about media you think about New York Philadelphia Boston. These are like the media centers of the world. It’s where you know you go to Boston College that’s one of the broadcasting school that’s where Howard Stern went. That’s where many very famous broadcasters come from those places I went to Temple University which has an incredible media department. And when you look at the people that are iconic in history they’re not people that are vanilla. There are people that have strong opinions one way or the other and people either love them or they hate them but they’re definitely them. So they definitely have a presence. They definitely have a voice that’s unique to them. And I think I always think it took me a little while to settle into that on my show but it is ultimately as you as I developed the show and I developed my own voice I realized hey I’m not in the interest of pleasing everybody. Like that’s not my job. My job is to talk from my perspective on certain issues and try to extract really good business advice from people without them or my audience really seeing what I’m doing. And one of my favorite quotes to that is and you probably heard me say before but which just never let him see your work. You know that’s from Bill Cosby also from my alma mater Temple University in Philly and that basically means that go through your process ask your questions you know have questions written down but you don’t have to be so blatant about it. You can you can ease through you know great standup comedians do this like Louis C.K. talks you know he’ll be sputtering and angry and going through all this process on stage and you think that that’s just how he is. You laugh at his angry energy but he knows all the beats within that he knows exactly what he’s doing within that realm and that is that is him not letting you see him work on him. David Ralph When your on the mike then how much is you now being absolutely authentic and how much is it creating a mood creating an atmosphere on the show. Michael O’Neal Well it can’t. Can’t you have both? David Ralph Oh I don’t know CAN you? Michael O’Neal What are you asking? Are you asking how much is sort of pre-written and how much is off the cuff? David Ralph Well on this show for example some of the things I say I only say to get a reaction from the guest. You know do I really mean it kind of. Do I think that they will go against it. Yes. So I will say it. How much do you actually say that you believe 100 percent. Michael O’Neal Well first of all you do that because you understand this and you’re a pro. I mean this is a very natural place for you to end up. So I think that that I do very similar things to you, as you do just because yeah sometimes you want to extract some stuff from a guest that is being difficult. But yeah I mean I’m pretty authentic dude. I there’s not a lot there’s people that have met me in real life and go Oh you’re exactly like you are on the show. Yeah Im exactly like I’m in the show. I turn it on and I talk so I don’t have this, I’m not affected in any way. I just go. David Ralph So you’re not like you haven’t got a human graphic equalizer when you press record you just kind of increase certain parts of your personality. Michael O’Neal Not really. No. This is pretty much how I am. Yeah I’ll speak like I speak. I’m probably slightly dirtier in real life. David Ralph Well you don’t know where the words will land do you! Michael O’Neal I probably curse a little more which is fine. I’ve done a few podcasts now where I was allowed to do that and it did make it really nice. David Ralph Are you in the same situation as me because I used to listen to your show all the time and it was a staple diet during my transition at that time and now I’m doing this. One of the failures of me is that I don’t get time to listen to other people’s shows. I listen to your one  the other day because I just suddenly realized I had a gap but you almost become an island of your own success where before I used to listen to shows and I used to think oh I’ll take a bit of it and I’ll take a bit of it and become like a magpie. And now I don’t know what vibe is out there and I don’t know whether I’m being edgy or whatever. It just seems to be you. Speaking to the mic and I throw it out to the world and hopefully it goes well. It seems to be a fault of mine, and so do you have the same thing? Michael O’Neal No I’m exactly the same way. I’d say partially by choice and partially by by time. So when I when I do have time to consume podcasts I don’t tend to go business. I tend to go comedy. And lately I tend to go NFL football. I listen to podcasts related to that because I want to be able to clock out a little bit when I do want real inspiration. I’ve been listening to here’s the thing with Alec Baldwin it’s WNYC. I’ve not heard a better intro or production or interview style than that show. It’s his in his intros are nothing short of brilliant. I mean they’re amazing how he brings a guest on an and then how he interviews and his questions are very in-depth and he’s such a pro that it makes it really easy for me to like look at that bar and go OK that’s where the soul open for hours going. That’s what I do. I actually honestly David I find now the more that I get into this show the more I almost can’t stand other people’s shows like there so few that can capture my attention and that I feel like are being done well even with really good friends of mine that do shows I just go and that is almost unlistenable. You know it’s so. So I just don’t I definitely look far above the kind of Internet Marketing slash business world for inspiration on how I want to run mine. David Ralph because the only two that I listen to now is yours. And I went on started. I wanted to listen to every single one. And but the nerdiest and there the only two reasons. Yeah great and Nerdist is good for a number of reasons. David Ralph Yeah I just like the way it kind of flows and you don’t even know it started and it just kind of teases right. Michael O’Neal That’s right. Yeah they just start it. We kind of did that today didn’t we. David Ralph Yeah absolutely and that was the good stuff. Michael O’Neal And we talked for a while before we started recording. You know me I mean it just felt like yeah hit it. Go for it. We’ll start like Nerdist. But yeah no I think that there’s a sense there’s such a glutton of new shows out there and I don’t. but if I’m being opinionated I don’t. There’s a lot of places where people are learning quote on quote how to podcast. And I think they’re feeding them crap information.So often a big problem. David Ralph And I know he’s a mate of yours and I wish him all the success in the world, but the problem is so many people are trying to duplicate John Lee Dumas and that’s not right. He came first and he created the structure of his show, and whether you like that format or whatever that is he’s and he’s made in his own by being him. And I hear these shows and after about three minutes I think oh my god it’s the same thing again. Now I will listen to your shows and I will go all the way through. But people miss a trick don’t lay up coming back to my all the time is finding your authentic self playing to your streams. And and if you do that you create a bigger loyalty. You know if you are totally yourself people either hate you or like you but the ones that like you will love you. And that’s where these people are missing out because they’re not even being authentic to themselves they’re just kind of a middle ground. Michael O’Neal Yeah. And John would tell you and I’ve said this a million times in front of him and said do you the success of your show or his show has nothing to do with his format. And it has nothing do with him as a podcast for that all. It has everything to do with the fact that he has a financial background writes great marketing copy and has a schedule and a rigidity too. He has a military rigidity because he was in the military to his to his business. And unless you come with that exact kind of background you will not have success in that way. People think that because of the way he does his show because it’s structured and because he has these set questions and does it seven days a week that that’s why he’s successful and is completely irrelevant to that. So the problem is is like you said so many people listen to that or they go to podcasters paradise and they learn a certain way to do things. And I’m almost diametrically opposed to every single thing that they’re learning. So it’s like it’s like man I it’s it’s frustrating for me in that way. And I shouldn’t say that like I want to rephrase that I’m not time actually oppose everything they’re learning what I’m what I’m worried about is that the things that I think make podcasting successful aren’t emphasized in a lot of training courses. And like you just said finding your own voice is a number one you have to be successful. You have to find your own voice and you have to have a great brand and it’s not something that people speak about a lot. Like I took a lot of cliff Ravenscroft stuff. I’ve taken all the stuff. I’ve seen a number of course is out there a lot of them don’t pay a lot of attention to that piece and I worry that with this next phase of podcasting and what’s you know since everyone’s starting a show they’re going to find it a lot harder to sustain it unless they’ve found their own voice on their voice. And and it’s within this brand that they’ve really created. So we’ll see. But that’s the jury’s out on that. David Ralph Did you really have to love doing this because I’m going to play a speech in my Jim Carrey and I’m actually I’m going to play now and we’re going to talk afterwards. This is Jim Carrey. Jim Carrey Sound Clip My father could have been a great comedian but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead he got a safe job as an accountant. And when I was 12 years old. He was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want. So you might as well take a chance on doing what you love. David Ralph Is that the true message that we should be getting across? Michael O’Neal Yes it is unfortunately the connecting of the dots joining of those two dots which is I found this thing that I love and now I have to figure out how to get paid for it is difficult. That’s a difficult journey. And that’s my that was my five year journey. Right. First not even knowing what it was that I loved. I had no idea I was going to podcast five years ago but I had an initial foray into public speaking. I started teaching social media on stage and I ended up traveling and going to 17 cities teaching people how to use social media to grow their business and I found it very like oh this is something I could be good at. And then that morphed into doing back end production on a podcast for a year and a half and just starting to understand the podcasting industry that finally morphed into me starting my own show and here we are. But it was a five year journey to find that you know like I had indicators of it and if someone in 2009 it said hey do you want to get. You want to make six figures and be a public speaker. I be like totally that be great. But at the time I had nothing to speak about. And now I do. So it’s kind of a I I do feel like you have to find something that will and you’ve probably seen this in your life with your show something that will make you walk into that studio and record an episode even if you’re exhausted or not in the mood or whatever because you truly love it and you’re excited about it. Oh yesterday. That’s how I am. Yeah I’ve had times when I’ve recorded 12 shows back to back and now I’ve. Why just because I knew I was going to do it seven days a week show and that was the hardest time I had. I had no internet for two weeks he just crashed on me and I suddenly panic but I didn’t have enough to cover. And I was going away as well. So yes seven days a week he goes out and I needed the boke. And so I did it and I started off at six o’clock in the morning and I just went through through move through and I edited and I did everything in the gap between when I recorded the next one and he just went seamlessly. And when I pressed record yes I was on I was on. Once I was off it was just like I was you know on drugs or something I was just slump too much. But it wasn’t until the very last ones that I realized actually about that passion that you’re talking about the ability to actually do it when you’re tired. I’ve gone past by and I was actually feeling ill. And I remember doing this show and the sweat was pouring off me and I listened back to and it doesn’t sound like it but I realized brain actually no you’ve got to look up to yourself as much as you do actually doing something. Yeah I’m very committed to that. DAVID It’s I have I have three sort of pillars if you will that I do I think make a good soul a partner or a successful soul a partner. And there’s there’s time freedom there’s financial freedom and there’s location freedom. And so the first one is really easy time freedom simple you walk into your boss’s office tell him to go screw himself and then you have time freedom. There you go. Location freedom. You can pretty much just get in a car and go somewhere that we have that kind of freedom in the U.K. and in the United States. Yeah there’s some complications in between. But technically you can just go do that. It’s the financial freedom part. That’s the tricky part of the three. That is a little harder. But I find that I’m so unwilling to compromise my time freedom. I’ve turned down so many more so much more money because it would compromise my time freedom like I could have a lot more coaching clients and a lot more people in my my group coaching. It’s called Solo lab. But with that I would have to commit another couple of days to taking care of them and I’d I’m willing to do that at all. Like i will i love my life the way it is right now and I can be comfortable financially I can go do fun things. And I don’t have to compromise that. And you know hopefully I can continue to grow and continue to you know make more money maybe have more speaking gigs things like that but I don’t intend on working any harder. I just want to you know work smarter maybe try to over deliver a little more to my audience and that’s what I’m looking for. Well was sensible and that’s exactly what I want to do as well because I hate these people and it’s almost like a badge of honor. But I’ve quit in nine to five job. And then you go yes I’m an online marketing do I do this I’m a diva and I cook my time and I’m doing 80 hours a week and I think right. Right. What the hell do you do that. Why don’t you just do two days hard work and have the rest of the time of it. It seems stupid that I say that. That’s right. And it’s. It does. It is counter intuitive. The thing is when my parents passed away you mentioned this in the intro when they did that. My perspective on time completely shifted and I just I. Life’s too short. So I am very much a person that says both. When someone says would you like this or this. I say both. When I get an opportunity to do something I say yes. Win you know and I just do it like it’s a thing that I have committed to and not mentally like I don’t just go yeah this is what I’m going to do from now on. I just do it now I just say yeah let’s do that. That sounds fun. Let’s just go for that. I’m going to go on a hike. Yeah. Great book a ticket. You know and we just do it. And I found that that has served me really well because when I do that and I put that as a priority in my life then the the stuff that I’m not so thrilled about I still end up having to do it. It still fills in the blanks but my priority is to really extract the most that I can out of my life and I’ll tell you not a person that does that well I think as John John Lee Dumas he works probably a little more like the person you were just mentioning. He works a lot but he’s also great at saying yes when when something comes across his desk he goes yeah lets do that. And it’s like on the schedule. And I think that’s that’s part of I think what that’s part of success. To me that’s part of what success feels like is being able to do that. I remember hearing an interview with Billy Joel and the interviewer said to him Billy you’ve sold X squillion albums and singles and you’ve done these tours and you play Madison Square Garden five straight nights. What has success given you. And he just said time and that was it. He can wake up each morning and if he doesn’t want to do something he doesn’t. And that single word resonated with me hugely especially when I was in my 9 to 5 job and I realized then that things were not right. And why should I be doing a nine to five job when there are options I suppose. I began to know too much. And then once you know too much brain you realize you can’t ever go back. Michael O’Neal Yeah. It’s really really is a one way street. It also but that carries over as well into my personal life as well. And I think when the there’s ever such a different confidence now just in my life in general and I think Billy Joel would sort sort of anybody that reached a level of success has this this this underlying confidence about them that is very attractive not only to you know the opposite sex but it’s what attracts other successful people to you. There’s just there’s a subtlety in actions and just how really how you go through life when you’re confident that is very attractive to you know both both people both sexes and that is something that people pick up on pretty easily. You become a success back humor don’t you. You know the old Jim rhône thing about you know the average of you know five people to surrender a lot of people I talked to. Yeah. I mean a crappy job and all these miserable people all the time. How can I surround myself. And one of the things I say to them is you know focus on success because the more success you get and the more competence as you say they end up a successful people get sucked into your world and suddenly you created what he was saying. It’s not easy to do. But it certainly is a mindset that starts moving in that direction. That’s right. And you it’s funny you just asked that question of me is how do you now you’re on it you’re on an island so you’re you’re in the UK you’re not. I’m in San Diego so I get to have a bunch of people around me at all times. I will say though we don’t get together. I mean you know we get together as friends but I’m not in a mastermind with any of these people around me. We don’t sit there and me out. So you know to answer your question I’m mean answer answered on my show tomorrow. But you’ve got to join a group you’ve got to join a group mastermind of some sort. And there’s really no other way. If you if you’re not surrounded by those five people that that you feel are motivating you in a way that that is bettering your life and hopefully their lives. You’ve got to separate from those people and find the people that are doing that and pretty much everyone I know that’s in this you know business Internet Marketing podcasting world has some sort of coaching program. And my best advice is to get people that you really enjoy like how they speak and like how they deliver and join their group and that’s it. And you know once you’re a part of that community you’ll be a lot more apt to be motivated you know learn the things you want to learn. It’s part of the reason why I don’t need to listen to podcasts anymore because I have so many people in my group that are doing cool things. I get to learn about all the cool new stuff without having to go listen. They sort of comes to me. So so do you now feel that you’re ahead of the curve. Because when when you started the show I remember you saying it’s the Wild West and now it seems like every man Dogan whatever has made me a podcast. So do you think now about you it’s not the Wild West but you actually ahead of the curve. It’s good. Get a question. Yes and no I think it’s still the wild west. I think that people in this environment aren’t necessarily looking in the right direction to advance their business where they should be. Let me clarify that. I think inspiration for how someone’s podcast get better gets better doesn’t happen within the new podcasting community. It happens with old media. Then you go look at how you all learn how to interview you go study Howard Stern if you want to learn how to produce an an excellent show. You go you know you look at and some an NPR show or something like that like a where a BBC show something that you know pay close attention to how people are introducing guests and what they’re how they do their ads and how they integrate you know clips from this person’s body of work into their intro or into the show itself. So I think there is really a professional side to this that will ultimately come out. For me personally what I’ve realized over the last couple of months and this is something that I think you can you can sort of strap on as a badge of honor as well is that I’m a better interviewer than most. Just in general I’m more intuitive and I have more range of knowledge so I can connect those dots. You know I can join those dots. And that’s what makes for a compelling and entertaining interview no matter who you are it’s the people that have the pre-scripted questions that I think are really going to struggle because that’s that’s very exhausting to an audience. So on one side I think I’m still really ahead of the curve in that. I come from this and as do you come from this background this history of paying attention to interviewers and then sort of bringing this natural ability to the microphone that 99 percent of people don’t have. And that’s the building not only to interview someone in a business sense and extract what they do for a living but actually make an entertaining hour of programming for someone. And in my opinion they can get the business data from 80000 podcasts that are on iTunes but it’s really hard to get entertainment out of it. And that’s what I’m trying to bring to the table and I think that’s what you do a really great job bringing to the table as well because because what I’ve realized you know was a complete nobody is basically the very first interview I did was no you weren’t Yes. Stop it. Tom Mocha’s was episode your line on the line. Me right now David. And he was a huge inspiration to me so I wanted him as guest number one. And he was talking to a gentleman called John Lee Dumas and so awful who’s is CHEP never heard of him. And I went over to his show and the very first show I listened to was episode 3 2 2 which was yourself and kidding. That was I didn’t know that. Yeah that was the very first episode. And the fascinating thing about it was which got me on the show and this is my sort of join up thought was the fact that everything you see in life is normally about benchmarking against success. You see people already Veja and you go I’d like to do that but it worked for him he’s had this skill he’s got that you know he’s a natural that’s for sure. On that show on 0 5 3 2 2 you hadn’t even lunged and he was saying to you you know when are you going to go and you and I’m going to go on Wednesday or whatever it was. And I tuned in and I listened or whatever you do you click on it you don’t tune into you. But I heard you speak for the very first time and I found it fascinating because I was seeing but not some bouts of somebody finding their way. And you was saying Yeah and I had 17 downloads and it wasn’t that you were looking at success you were looking at somebody finding their flow finding them. Moving on. And that’s right. But that’s what really flavored my show was the fact that you were doing something that seemed natural and you were holding your hands up and you going really. I don’t know if this is going to work but hey if it doesn’t change we’ll move on later on. And remember you did this show and it was it was some chap I don’t remember who was with them on the on the beach somewhere and calls were whizzing past and your battery ran out half way through. Yes and yes you still put out and I thought that’s interesting because what he’s saying back is not that this show has got to be polished and perfect what he’s saying is is a journey and I’m going to improve from that and that be the last time that my battery runs out halfway through. That’s right and it was definitely the last time that happened. Yeah. Yeah it’s a good way to good insight. I see. If I were doing it again yeah I would probably do the same thing again. I was I’ve been always sort of a fan of the let’s just put it out at that at that time. I was leaning more on my hopeful interview skills than I was like ultimate show quality and since I’d already put out a couple of episodes it wasn’t that bad but I really loved the guys story. So I was like yeah there was Harry. Harry Smith was the guy’s name and. And. And I thought yeah let me let me throw that on. And why not. What happened. You know and somewhere. This is what’s so cool about this right. You heard one single episode I did from Johnny Dumas which was like a random occurrence. And look how much it’s affected both of us. Yeah. Just that one thing. So if one little episode you put out catches the right person it can literally be life changing. I will say something. I want your listeners to go to solo our solo our dotcom and I want you to go back to like three. I don’t know let’s say pre 70s so anything from episode like I don’t know one until episode 70 and I want you to click on those posts and read how great David’s comments are for the episodes. They are so insightful and brilliant. And you do such a great job summarizing. I think I even wrote you once and said Do you want to write my show summaries. Remember that you did and it was just that the crux of me doing this and I knew I was just going to stall so cool. So I am and you still you just did it the other day when you were that episode you listened to. You do such a great job summarizing. You’re going to be such a smash successful podcast. David Yeah I have no doubt whatsoever you are going to I hope you will let us be on your show someday when you do these live broadcasts in front of you know a hundred thousand people at the Wembley Stadium. Did you know when you start this and I’m really going to open up here so I don’t really have a Chevez. But when you start based you want it to be so good and you want it to be brought in and you kind of. There were job. You look back on them and you go OK yeah that wasn’t quite where I wanted to be but it was all right. And then you hit sort milestones and you listened back to some of these shows I don’t know if you listen to yours and I thought oh that was a bit closer to what I had in my head my original vision. And I got to show it E.T. and that’s when I suddenly realize Michael that was the host of a show and it was my responsibility to be the host to even I think he was too grateful for people giving up their time to be on my show. I it was a complete mind set. Now I want this to be the biggest show out there. I absolutely do. And it’s all I can focus in on and it’s in many ways it’s killing me or my life is totally out of whack. But all I want is about is the number one thing upset that on any show because it sounds a bit arrogant really I’m upset. Once we’ve stopped recording them when somebody asked me about it that is where I want to be and I want to be join up not as a brand. Exactly as you say. Right. Because it’s one of those things that you kind of go join up towards. What does it mean. And I’m very aware of if you provide quality and content as quality brand in many ways take care of itself. It’s like we always talk in the early episode the name that was always mentioned was Pat Flynn. And you know he’s got that classic smart passive income and you forget that’s a premium brand but actually he’s only three words put together and he’s because he’s provided that great content and quality and value. But it becomes the kind of the trust word where what he’s trying to achieve. That’s right in he that he can live that now. But I actually want I want to focus on something you said just before that you will be bigger than him and so will I. And I know I don’t mean that like he doesn’t have the same aspirations as you do. Right. And I’m saying in terms of podcasts in terms of like Pat wants to speak I’m not speaking for him here but just knowing what I know about him. He he is sort of the crash test dummy of internet marketers. So he does all these really cool things on the web. I want my show to become about like I want to. I want to be interviewing complete legitimate A-listers you know and finding out about their kind of business and so normal journey. That’s where I will see the show going. And because of that if when and if I get to that point. The show the podcast itself will be bigger than all of the internet marketing type podcasts. Does that make sense. Yeah it’ll be way bigger than that. It’ll be more like Nerdist. You know Chris Hardwick gets killer guests on his show and that’s why his podcast is you know number one number two number three on iTunes overall. And so it’s it’s one of those things that that I it’s what I aspire to do as well is to get working within this world like real A-list category of people because I think that they’ll appreciate talking about their journey. And so that’s where I want to head with that. Also I was very strategic and I changed direction. I realized that when I started I was just throwing out the net to anyone and anyone would jump on the show. I would have them round about sort of thing once again I thought to myself no I can’t do this because when I was looking at other people’s shows I was thinking Oh I’ve been on my show I’ve been on my show and it was just the sort of hybrid of people doing the rounds. So I went off in a different direction. So if you listen to episode 88 I had Cathy O’Dowd who was the first woman to hit the summit of Everest from both sides. I’ve got the first civilian astronaut coming on the show. I’ve got a chap over a few years ago was worldwide news because he sold his life on e-bay and he’s just sold his life to Disney and all that kind of stuff. So I realized I had to change direction to become more unique to be more interested by the stories more. Yes. Extract out of them what I wanted to show to the world and that was my original vision but I couldn’t say Eva until later on in the journey. Yeah and that’s really what you’ve done. That’s the whole point. That’s why you will be successful because you’ve you’ve done this in a sort of a different way in your life when you look back to sort of the Philadelphia kid and you riding around on your BMX and all that kind of stuff. Well you just sort of wanting to be the classic sports kid was. If you look back and now we all going to send you back in time soon on the Sermon on the mike. No I was a show off though. I think I think I was you know a performer of some sort and the PA is I keep is that makes my colonial who he is to play better racquetball with an audience. Yes. Every single time. Yeah I think so. I think there’s that’s there that’s in there. It’s in the DNA for sure. I don’t use that a lot but it’s in the DNA. I work better in a performance environment which is presumably why I kind of screw myself on the show intentionally. I don’t I I prepare in a way where I I’ve researched my guest as you have. You know you know and you certainly listen to the show but at times you know a little bit about me and you’re able to then naturally structure questions that that dovetail into my history and that’s what a good interviewer does. I don’t write a lot of questions out sometimes intentionally and that’s because I there’s something about the performance side. I realize now that I’m I’m doing this the shows this this month I’ve got over 300000 downloads for the first time and this is a and I realize so there’s people listening and I have to perform. You know what I like it. It makes me it UPS my game. I’m live on the show. And I think I do that to myself on purpose because because I work better in that environment a lot maybe underpressure a little. Well we’re very similar. It’s fascinating. I feel like I’m finding out the real Marcantonio here. Where is the person behind the that the presenter. Because I am somebody who has spent my life doing training courses and presentations and that’s my job. I’ve never done this kind of thing. It was totally BA and I’m somebody very much likes to be on their own likes no one near them. And then when I suddenly go ping. That’s it. It’s performance time. And I don’t know if it’s showing off or trying to create a different persona for myself because that’s kind of not naturally me. But I do have the ability to raise my game and present a different side to myself if you know me deep down you would say to me different people that the people who know me from seeing where I allow them to see me they would say yeah you it’s like I’m on the mike as you are when you normally doing those things because I’m letting them see what they want to see. Yeah. Yeah I mean I think there’s there’s an element of that and again I want people to understand this is why we and we talked earlier about sort of what John brought to the table. And I’m you know people look at my show and say it’s it’s been it’s it’s been pretty successful in the first 11 months just overall debt is not that’s not a fluke because I didn’t just start in August of 2013 with kind of media. You know I’ve been a professional drummer my whole life. I’ve performed I’ve been on I’ve been a racer I’ve been you know a competitive racquetball player for for many many tournaments for many many years now and before that it was tennis. So I’ve always been performing in some way or the other. I I coached for five years on teaching people social media in front of huge audiences. I’ve played Red Rocks in front of 10000 people like me being on a microphone and being natural at it is not something that happened overnight. It’s a it’s this is something that you walked in with. You’ve been training for years before you turned a mike on yourself. So it’s kind of like Yeah right yeah. You were new to podcasting but not nuda trying to translate a concept from one person to an audience like that’s something you’ve been doing for a long time. So so that’s I think that it’s a bit of a misnomer within our industry that yeah anybody can you know podcast or anybody can start blah blah blah. That’s kind of cool I get it. Yes technically you can turn on an app you can go to boss jock on your iPhone and upload it to clips and you’ve got a podcast but can you do it. Well can you do it so that when someone switches from morning radio or Howard Stern or the BBC to your podcast that they don’t notice a huge drop off in quality or you know sound quality interview quality production quality that’s that’s what I try to bring the table and I think you do the same thing. So is that what you’re saying really and I’m going to play the words of Steve Jobs because he says it very well as well but no experience is wasted. It doesn’t matter what you’ve done in your life you will pull elements and you extract what you need to create your new path. Out 100 percent. Absolutely yes. Everything you’ve done up until this point is does training for you for this next phase. When I have people on their show and we have these episodes called Find your swing I want to find out everything that person has done because it find your swing is like well what do I do. Like what am I naturally gifted at how can I make money off of something that I really enjoy that I’m passionate about that’s what finding your swing is. And it’s I want to find out like what you did when you were a kid. Were you an athlete did you or you or you a professional knitter you like to knit hats. You know like what is it what do you do. And when people can start accessing those things that they’ve done their whole lives they’re really gifted and I like to find ways that we can use those talents in whatever their next business endeavor is. We call about connecting our past to build our future and here. And one of the names as come out is if you really want to know your passion really want to know what you’re naturally good at. Don’t think about what you were doing in adult life because very much you would have been taking a responsibility for a wage or whatever. Look at what you was doing as a kid when you weren’t being paid for it. And if you was a drama when you was a kid and you loved doing it then try and look at something that would do that. And he says that exactly the same way as you do it and you’ll find your swing episodes. That’s right. And I and I love those. Again that’s another instance where we totally put ourselves on the spot. I have a co-host. Her name is Dawn Mars. For those episodes and we never read the questions first. Like I only you know sometimes I glance at them to see just a copy and paste them into my Evernote when we’re doing the show. But we were reading them and answering them live and which again has another element of pressure that we’ve got to come up with an answer and these people are literally like I’ve had people that have taken what we’ve said on the show. They’ve made a business from it like the next day they’ve gone and done it. So it’s it can be a little daunting. And I was going to ask you earlier you know your show’s growing now and this this will be big your show will have a huge audience at some point and I’ve asked this with other people that are in the space. Have you yet felt this sense of responsibility that comes with that the fact that you’re speaking into a microphone and someone’s actually listening to what you’re saying. Yeah. With power comes great responsibility. And it’s funny the very first show I released I got two e-mails and they were from people I’d never met and they were saying thank you so much for putting the show out there and I thought oh my God. And from that moment of being very aware of what I’m saying or being very aware of I don’t know where my words are landing. And of also having a conversation with my wife this afternoon saying if this really takes on. Just as I want it to really take on I’m a little bit scared but I haven’t got the value to provide the audience but I won’t and I don’t know why that is because you know success is everything you want. But I suddenly felt a pressure because I can see the downloads increasing increasing increasing. I can see the work coming towards me and I’m doing this seven days old on my own. There’s not one person that helps me and I’m also balancing other responsibilities as well. So this isn’t my only so restrained I suddenly freaked this afternoon for the exact reason that you said oh my god this is power this is responsibility. I’ve got to be careful with it. Yeah. Have you also found it. I agree. I felt that in some I haven’t had yet. Hey buddy come back to me I’m like you ruin my life but I’ll show it. That’s going to have to happen right. Someone will listen to something you’ve said or I’ve said and they’re going to do it and it’s not going to work for them and we won’t have the details but they’re going to say I listened to you when you were in my life. That’s going to happen. There’s no way it that doesn’t happen. When you’re when you grow this thing to where it can go there’s no way that doesn’t happen. Well think shows a slightly different note because you teach nuts and bolts. I think with my show I talk about hope and I told you why leap of both. Yeah I really think I teach nuts and bolts because that’s that’s I feel like there’s a lot of shows that do that specifically. And I I feel like I teach more of the journey and then the nuts and bolts sort of fall from there. Well I think that’s the same thing. I think what you do you you talk about the journey you get the cogs working in your own brain and brain when you throw out the nuts and bolts which you probably don’t think have got value as such. You’re already using those cokes and you’re thinking yeah I can use that yeah I can tell you that that’s exactly what happened with me. You know I couldn’t see how to do this because I’ve never done this. But just by you having conversations with people you take the element and you take the element and you take that element and what do you do. He’s been up to you as an individual to put it together. Yeah I actually find myself pretty. I can be very socially awkward at the beginning and I sometimes I’ve actually accessed my I’ve switched into interview mode when I’m meeting someone in real life. I just watch on Mike I like my mentally switch on a podcast microphone in front of me and I found it so much easier to have conversations with people that way. So that’s kind of interesting to me is bizarre. I’m getting ready to play Steve Jobs now because I’m fascinated to see your spin on this. And this is the fulcrum of the whole show so this is a job. Don’t be free to do that of course it was impossible to connect the dots looking forward. When I was in college but it was very very clear looking backwards. Ten years later again you can’t connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut destiny life karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference. When I’m going to ask a different question because I think you’ve answered it already but you will say yes you believe in it. But why do you think so many people don’t believe in that. I think that’s a lot. Most people get hung up on the how of something for example I think that we we pick a point be right we pick a point B that’s there’s the dot so I’ve got this I want to I want to do I want to have this show. And to get this show together I need this this this this this this this and we get stuck in the details of the this this this this this instead of. All right I’m going to sort of flow through this. All I want to do is get to that thing. I’m not sure how I’m going to get there yet but I’m going to I don’t really know. And by the time you get there and you look back and go wow that is not the path that all that I was going to take. My favorite metaphor. Or maybe it’s an analogy I forget but for this is if you and I were sitting at a cafe and I there was you know a three story building across the street and I said David there’s a hundred thousand pounds sitting in a bag on the roof of that building across the street. You have 15 minutes to get it. How fast would you be out the door to go get that money. I’d be on the right run the window right but you wouldn’t know how you were going to get it. You had no idea how to get to the roof of that building. You just knew you were getting to the roof. You don’t know if you’re going to you know helicopter down you know if you’re going to call the fire department to take you up there or you know scale like Spiderman but you’re getting to the roof of that building somehow. And I think what successful entrepreneurs do is they just keep their eye on that that you know that bag the bag that’s on the roof. They’re not quite as concerned about the how part. And we very much get concerned about the how part. And the second piece of that is when someone gives you an opportunity I just said this a little earlier when someone gives you an opportunity. Our instinctive reaction is to say no because of this this and this versus just instinctive to say yes and I’m going to figure out how to work out this this and this and that is a huge mental shift even though it’s very subtle. It’s just yes and no. But if you’ll find that people in your world that are really successful or really look like they’re just having a great time. They’re the ones that say yes first and then figure out how it’s going to work after and most of the people that are stuck and they don’t get from that one dot to the next dot. Those are the ones that say no because you know I I can’t live in San Diego because I have kids in school or because I can’t afford the move or because whatever we can come up with 15 different ways. But in reality all that stuff can be worked out. So I think that’s how I would respond to that and I hope that helps someone. So what scares you this is probably my final question before I send you on the mike and you can have a one on one with your younger self. As you all know and you’ve got these rocking and rolling show everything’s going well you’ve just bought these the watch you’ve finished off the last five years and everything’s good and you’ve got a lovely new girlfriend. What scares you. Well when you look at what you need to achieve. What scares me. I have to say I look at the bank being intimidated or being excited. I sort of treat the same way. So I don’t get super excited about everything and I don’t get scared about everything. I gosh I mean I don’t I I can honestly say I don’t have that for the same reason when someone said you know when I was so literally I was scraping up change so I could take in an airport shuttle for a ticket that was paid for by somebody else to go speak in front of 3000 people and that in which I was going to make $5000 or whatever that weekend. A few years ago I I literally had to scrape $8 up so I could take the shuttle like in change so I could take the shuttle to get to the airport that I had. I had $18 in my bank account at the time. And so it wasn’t enough to get the cash out of the machine. So I wasn’t worried about it. I’ve never been worried about stuff like that and I didn’t even know what success was going to look like for me. But I had a feeling that I was destined for it. And that’s the only way I can say is that it was it was very innate and I didn’t know where it was going to come from but I was very patient about it. Now I was also very patient about about you know I knew I was going to meet a great woman at some point and I was able to reach you know like you said read about a year ago but but recently. So I think that I have that that vibe that that it’s the same reason I don’t plan a lot. I just don’t. I’m living very much in the moment as I go day by day. And for better or for worse I don’t plan as much as I probably could or should. But right now I’m not really you know scared about anything. I mean I could say you know the show doesn’t grow at all. But even if it doesn’t I’m live in a great life right now. So I guess I’m not even that scared of that. OK last question before we send you back this time. Is it easier to move forward when you’ve hit rock bottom and you really did hit rock bottom. Yes it is. It’s easier for me to keep perspective on it. I just last weekend went to I went to Napa Valley with my girlfriend’s family and it was a very first class trip like from private private jet from San Diego to Napa Valley which I’ve never done before my life and everything was super exclusive super like Michelin star first class and I was like man I don’t want to be here like this. No I don’t mean like I didn’t want to be at the weekend. I just I don’t want to live in that universe of that sort of high end world. And that’s it. I I remember looking longingly at a train that goes through Napa Valley and it stops at all these different wineries and I’m kind of like Man I wish I would’ve just taken the train and gotten kind of drunk at the third winery and kept going and that would’ve been a really fun day. Instead it was like this you know 12 people serving our table kind of thing and it just wasn’t me. But my my Philly boy sort of like Kragen pragmatist personality carried me through that whole weekend thinking yeah I would be fine with stopping at a fast food place now and going to another winery. We don’t have to go to a hundred dollar plate dinner you know. And so I think if anything it’s given me perspective and there’s one more piece of perspective that in my very very lowest time and it was very low. And I thank you for not like making me go through that again like 40000 other shows have but I had a I remember the current hurricane Katrina had hit the southern United States and it just decimated New Orleans. And this was literally at my lowest time. And I remember looking on the news and seeing like a little 9 year old little black kid who everybody in his family died. Right. And he lost everything like lost every piece of memory he ever had including all of his family members. And he’s this kid who doesn’t have much of an education. He’s a minority. He doesn’t have a lot of opportunity that are coming coming to him and I remember thinking all right no matter what happens I’m a white male with a skill set in United States and that’s not and that’s not to be racially insensitive I’m looking. That was a practical. OK. So no matter what my situation is I can’t complain like I’m starting with these four advantages that a lot of people all over the world don’t have. I will be given opportunities that a lot of people don’t have and that really kept me grounded like that there was this you know that some people had to struggle to get to what I had innately by birth that I had nothing to do with. So that really kept me grounded and it still keeps me grounded to this day is that I always realize that there’s people out there that do not have the same opportunities that I knew the answer. Mike are we going to put you on the Sermon on the mike now. This is when we send you back in time lost a young Marty McFly to have a one on one with yourself and if you could go back in time. What age would you choose and what advice would you say. So I’m going to play the music and when he gets out you’re up. This is the Sermon on the mike. Here. We go with the speed of this. This man. Who. I think that first of all very handsome very very talented man couldn’t congratulate now. If you could work on harnessing that Philly attitude a little bit just over the next few years if you could take the edge off of that. Not everybody is out to get you and focus on building some relationships that you will sustain forever without having that kind of you know screw you Gene. Not Eugene. I don’t know anybody named Eugene. I’m not trying to signal that that will serve you in the future. Yeah. So to some or to to to bring that and I know that was very short but to bring that in I feel like over the last few years I’ve been able to take this. There was a bit of filea attitude like where if someone slighted me in any way that was it they were erased like done. And there was no real going back. It was partially like it was a Scorpio in me that that that’s sort of like had that stinger. And I you know it’s it’s the it’s the patience I have now which is maybe a little bit of it’s I wouldn’t say less judgment because I think judgment makes for good comedy. But but it’s just maybe being a little more empathetic to people’s situations and realizing that that people aren’t always in control of their actions and sometimes they’re going through a learning process as well. And to just instantly give them the guillotine and out of one’s life is not the most productive way to go through things. I don’t do that anymore but I did it for a number of years and I think it was just a reaction to losing my parents and it being so so much. OK Wolf I’m going to lose this anyway I might as well just cut it right off. And I think that didn’t that didn’t serve me for a long time. So I’d fix that. Michael how can our listeners connect with you sir. Well you know this. Oh I know you say you say in an American Xon is better I would say the same thing if you were speaking in a British accent. By the way you going to come on my show some time. I would love to come on your show it oh no great. And Howard Jones I want him to go. Has he been on your show yet. No he isn’t knocking me back. He said he would and not me but I’ve called a few of them that sign up for it. And then you just come down and that’s a drag. Anyway the show is called the Solar Perner hour. The Web site because no one can spell pre-New or is solo our dotcom. And if you’d like some coaching give a coaching program yet. I’ve only been focused on building you audience. That’s good. Well so if anybody needs coaching including you my friend I can’t believe you’re not in solo lab. I want solo lab dotcom and we’d love to have you in our really cool community. Mancow thank you so much for spending time with us tonight joining up those dots on the 100th episode and it’s quite the world’s longest episode of ever done as well. Please come listen. Is. Yeah we were about seven minutes past what we normally do. So come back again when you have more dots to join up because I do believe that by joining up the dots and connecting up pasts is the best way to build a future. Mr. Michael O’Neill thank you so much. And thank you. Dream Jobs, Online Courses, Persistence, Personal Trainer, Decision Making, Publicity, Young Entrepreneur, Freedom, Addicted, Shawn Stevenson, American Hustle, Make Money Online, Motivational Quotes, Expedition, Challenges, Steve Jobs, How To Start A Business, The Secret, Rich, Online Marketing, Time Management, Blogger, Videos, Recruiting, Authentic, Travel Blogs, Ultra Running, American Football, How To Make Money, Online Business, Company Culture, Law Of Attraction, Planet Money, Jobs, Video Marketing, Linkedin, Success Principles, Digital Marketing, Action Taking, Starting A Business, Successful Entrepreneurs, Personal Branding, Amazon, Lead Generation, Career Change, Life Planner, Comfort zone, Simplicity, Break The Rules, Book Launches, Personal Finance, Secret To Success, Business Plan, Health And Fitness, Tech Startup, Self Publishing, Entrepreneurs, Love, Career Path, Educational, Creativity, Selling, motivation, motivational, inspiration, confidence, success, freedom

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  • 01:16:11

    264. David Liljemark äter potatis

    · Arkiv Samtal

    Gamle härlige David Liljemark är tillbaks och den här gången går vi bland annat in på de dansbandslåttexter David skrivit.Man kan donera pengar till podden på www.patreon.com/arkivsamtalTwitter: @gardenfors#arkivsamtalInstagram: @gardenforsSnapchat: gardenforsFacebook: Arkiv Samtal - eftersnackgruppen

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  • 01:11:05

    234. David Liljemark tramsar sig

    · Arkiv Samtal

    Jag och serietecknaren David Liljemark försöker prata om vår tid i Lund, men snöar mer in på samtal om att göra slut, biografier och massa andra fjanterier.Man kan donera pengar till podden på www.patreon.com/arkivsamtalTwitter: @gardenfors#arkivsamtalInstagram: @gardenforsSnapchat: gardenforsFacebook: Arkiv Samtal - eftersnackgruppen

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  • 01:15:52

    199. David Liljemark gör allt för fansen

    · Arkiv Samtal

    Tanken är att serietecknaren och mångsysslaren David Liljemark ska svara på frågor som lyssnare ställt på Twitter, men som vanligt kör han mest sin egen grej.

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  • 01:11:42

    188. David Liljemark släpper in färgen

    · Arkiv Samtal

    Serietecknaren och den allmänna liraren David "Dayw" Liljemark är gäst i min lägenhet. Han gör roliga röster och pratar bland annat om att knulla en dörr.

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  • 01:19:33

    Episode 45: David Spiegel talks about the science of hypnosis and the many ways it can help people

    · STEM-Talk

     Today’s interview features one of the nation’s foremost hypnotists who is also the associate chair of psychiatry and behavioral sciences at the Stanford University Medical School.In this episode, Dr. David Spiegel talks about how hypnosis can help people not only quit smoking and lose weight, but also relieve chronic pain and reduce people’s dependency on medications.David earned his Bachelor’s at Yale College and graduated from Harvard Medical School in 1971. His mother and father were psychiatrists and his father started practicing hypnosis just before World War II.David now has more than 45 years of clinical and research experience studying psycho-oncology, stress and health, pain control and hypnosis. In addition to his role as the Willson Professor and associate chair of psychiatry and behavioral sciences at the Stanford, he is also the director of the Center on Stress and Health and the medical director of the Center for Integrative Medicine at the Stanford University School of Medicine.David has published 12 books, including one with his father. He has written more than 380 scientific journal articles and 167 book chapters on topics ranging from hypnosis to psychosocial oncology to trauma to psychotherapy.Last year David was featured in Time magazine about the therapeutic uses of hypnosis. In terms of the nation’s escalating opiate problem, David has gone on record saying that hypnosis can and should be used instead of painkillers in many cases.“There are things we could be doing that are a lot safer, cheaper and more effective,” said David, “but we’re not because as a society we have the prejudice that hypnosis is voodoo and pharmacology is science.”David’s research has been supported by the National Institute of Mental Health, the National Cancer Institute, the National Institute on Aging, the National Center for Complementary and Integrative Health, the John D. and Catherine T. MacArthur Foundation and the Dana Foundation for Brain Sciences.David is the past president of the American College of Psychiatrists and the Society for Clinical and Experimental Hypnosis, and is a member of the National Academy of Medicine.Links:  David Spiegel Stanford profile page"Group Therapy for Cancer Patients" -- http://amzn.to/2wd7c39"Living Beyond Limits" -- http://amzn.to/2vlTzzZShow Notes     3:42: Ken and Dawn welcome David to the show.3:56: Dawn comments on how both of David’s parents were psychiatrists, and how his father started practicing hypnosis just before WWII. She then asks David if it was always his plan to follow in his parents’ footsteps.4:53: Dawn discusses how David got his Bachelor of Arts in Philosophy and then decided to attend Harvard Medical School. She asks David why he decided to specialize in hypnosis.7:26: After graduating from medical school, David made news for refusing pain medication after his operation. Ken asks David to describe what he did.8:51: Dawn asks David to give an overview of hypnosis.11:48: David talks about how hypnosis and mindfulness are similar and different.13:48: Ken asks David if people who are easily hypnotized are also more likely to be able to successfully practice meditation or mindfulness.14:44: Dawn discusses how she has colleagues that are interested in studying mindfulness for conditions such as PTSD or pain management, but they have had trouble finding funding on these topics. She then asks David who typically funds the work that he does.15:31: Dawn comments on how David has written about how hypnosis is the oldest western conception of psychotherapies and asks him to give a short historical tour of hypnosis.20:35: Dawn discusses how David has had more than 40 years of clinical and research experience studying hypnosis, psycho oncology, pain control, psychoneuroendocrinology, and the use of hypnosis in the treatment of PTSD. Specifically,

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  • 00:25:58

    5 - No One Will Ever Love Me

    · The Teen Mind

    We take a close look at David’s mind using an approach that has probably helped more people with anxiety and depression than any other mental health model.   Tags: parenting, parenting teens, parenting skills, teen depression, teen anxiety, teen, teens, teenager, counseling, therapy, mental health, anxiety, depression, anxiety in teens, anxiety in children, Cognitive Behavioral Therapy, Internal Family Systems, Mindfulness, CBT   It’s a Friday in late February, and David is in English class. Ms. Washington, the teacher who triggers his anxiety the most, is passing back graded papers. She hands them back face down on each student’s desk as they file into class.   David sees her approach his desk, and his anxiety rises some, but not as much as it used to. He looks up and meets her gaze, and suddenly it’s like his throat is on fire and his heartbeat is smashing against his chest. Her face is sharp, her mouth small and serious, and in that moment, David is certain he knows what she is thinking. He can almost hear her thoughts saying, “This paper is pathetic, and I am very disappointed in you, and your parents are disappointed in you, and everyone is disappointed in you.”   He knows that when he turns that paper over, it’s going to be a bad grade, a D or an F. He’s sweating as he flips it over and—he can’t believe it. It’s an A-, the best grade he’s gotten from her all year.   Hello, I’m Corey Busch and you’re listening to the Teen Mind—the show where we follow one teenager and his family and learn to change the way we understand our minds and the minds of the people closest to us. So, today, we take a close look at David’s mind using a model that has probably helped more people with anxiety and depression than any other mental health model. And a few quick notes: David and his family are fictional characters. Any resemblance to real people is strictly coincidental.   Also, if you haven’t already, I recommend starting from episode 1 and working your way through before listening to this one.     So David feels relieved by this A-, but he also feels stupid and embarrassed. He was sure that this paper was a disaster. How could he have been so wrong? And as he thinks about it, he realizes how ridiculous he was being. Why would he think that he could figure out his grade based on Ms. Washington’s facial expression? She made that face all the time. That’s just how she looks.   By this time, David has practiced talking with his anxiety enough, that he decides to ask it, “why did you get so worried just because she made a mean face?” And a few seconds later, in his mind, he hears it reply, “Because I don’t want you to get rejected, and that face looks like rejection.”   Up until now, David hadn’t been paying much attention to the thoughts brought on by his anxiety. He’d been focused on the feelings of it: the burning in his throat, his pounding chest, the vague sense of dread. But after this episode with Ms. Washington, he decides, again, to just pay attention. So over the next few days, he carries a small notebook, and records a tick mark every time his anxiety makes him think irrationally. And he is surprised by what he finds.   His anxiety makes him think he can read minds.   Not in an ESP kind of way, but in just the way he did with Ms. Washington. For example, almost every time he talks with his friends, he feels a low-level anxiety, which is accompanied by a running narrative of what he imagines his friends are thinking. And sometimes it’s positive, but it’s often not. “she thinks I’m an idiot; they don’t actually like me, they’re just being nice because they feel sorry for me; they must think that was a stupid thing to say.”   And so he’s keeping track of these mind-reading thoughts, and , after several days, something starts to happen: He notices fewer tick marks each day. His anxious thoughts are decreasing. And after about 3 weeks, the whole feeling of anxiety, burning throat and everything else that comes with it, has actually calmed down.   And so after months of fighting this anxiety, it is finally decreasing thanks to some tick marks in a pocket-size notebook.   How does that work? How is it possible that such a simple strategy can affect a problem as difficult as anxiety?   Well, to understand this, we need to talk about a concept from episode 2, the anxiety cycle. Think back to David’s first anxiety attack, when he got that C-. Let’s take a close look at that again: It started with his amygdala perceiving a dangerous situation and starting up the fight or flight response, which he then felt in his body as a burning in his throat, increased heart rate, and all those other fun feelings that come with anxiety. Then, a few seconds later, his automatic thoughts took over, saying things like, “Everyone is going to think you’re a failure, and you’ll probably never be loved again.”   And remember, these thoughts are so powerful, that his amygdala believes he is in real danger, and it triggers David’s fight or flight response again, starting the whole cycle over. So, if it weren’t for these automatic thoughts, whispering apocalyptic things into his mind, like “no one is ever going to love you again,” Then there would be no cycle, and the anxiety would just end after an hour or so. And this idea of breaking the cycle of anxiety by interrupting automatic thoughts: That is the strategy of the model we’re focusing on today: Cognitive Behavioral Therapy, or CBT.   Now, if you know one thing about modern psychotherapy, it’s probably CBT. It is one of the most widely used models of therapy, and is very effective at treating lots of mental health problems, like anxiety and depression.     To understand CBT, we need to first take a close look at the automatic thoughts themselves. All of us have experienced them. They are negative and extreme, but there’s more to it than that. What makes automatic thoughts different is that they are untrue. And this is important. Just because a thought is negative doesn’t mean it’s unhelpful. For example, David could have the thought: “My friends hate it when I don’t answer their calls and texts.” Well, that thought is negative, but if he’s gotten that feedback from his friends, then it’s probably accurate and helpful: not an automatic thought. But if his next thought is, “My friends hate me and think I’m a jerk and probably just hang out with me out of pity,” that’s a different story, because it’s not at all true: that is an automatic thought.   And right here, I want to talk about how teenage brains are especially susceptible to these types of automatic thoughts, where they mistakenly imagine someone is having mean, nasty thoughts about them. So for the first time in their lives, teenagers really care about what other people are thinking, so they’re constantly interpreting body language and facial expressions, trying to decipher others’ thoughts. The only problem is that their brains aren’t very good at this yet. Our ability to take another person’s perspective, to imagine how they see the world, isn’t fully developed until the end of adolescence. And as far as our brain is concerned, adolescence doesn’t end until we’re 25. So when David thinks he knows what Ms. Washington is thinking, but is so dead wrong, a big part of it is just that he’s not very good at that skill yet.       And so one of the characteristic of automatic thoughts is that they are untrue, and we know now that teenagers are especially susceptible to untrue beliefs about other people’s thoughts. But the reason they’re so powerful is because we believe them. When his thoughts tell him that everyone thinks he’s a failure, in that moment he believes that is the truth. And think about that. If it really were the truth, if everyone did actually believe he was a failure, then that really would be terrible, and an anxiety attack would be a perfectly reasonable response. So, we’re learning that automatic thoughts are negative, extreme, and untrue. And there’s one more feature, that’s maybe the most important, that at their core, automatic thoughts tell us that we are worthless and that no one loves us and no one ever will.   Again, let’s look at an example: another common automatic thought for David is: “I can’t be late to class.” Now, at first, we might think this isn’t an automatic thought at all, that it’s accurate and helpful. After all, it is good for him to be on time. But the important word is, “can’t.” This is extreme, and untrue, because he can be late. It might be unpleasant, but it is an option. Now, the other question is, is this thought somehow saying that David is worthless or unlovable. And we’ll answer that using one of the magic questions of CBT: “why would that be so bad?”   Let’s give it a try: “I can’t be late to class” “why would it be so bad if you were late?” “Because the teacher would be mad at me.” “And why would it be so bad if the teacher got mad at you?” “Because she would probably think I was lazy and a bad person?.” “And why would it be so bad if she thinks that?” “Because she would probably hate me never want to help me.” “And why would that be so bad.” “Because then everyone would probably hate me and never want to be with me.”   There we go. We just showed how a seemingly innocent thought like, “I can’t be late,” can really be saying, “you’re going to end up miserable and alone.”   Now, you may be thinking, “I also worry about being late, but I don’t think it goes that far.” And you’re probably right. Not all worry is the same. But for David, we can safely say that his automatic thoughts do go that far because the threat of being late triggers intense anxiety, meaning fight or flight mode is kicking in. And biologically, there is no reason for his amygdala to kick in the fight or flight response for something as minor as tardiness. But, if his amygdala believes that being late will then cause everyone to hate him and reject him, well, then that’s a pretty good time to sound the alarm. And the thing about the “why would that be so bad?” method is that the automatic thoughts that come in response to this question are usually unconscious, and we’re going to see in a moment how helpful it can be to bring unconscious automatic thoughts into the light of consciousness.   So, to sum it up, automatic thoughts are very powerful. They can mentally cripple someone who is otherwise a very capable, confident person. And they get their power by taking an unpleasant event and distorting it so badly in your mind, that it seems like a reputation-destroying, self-worth sucking disaster.   Okay, good to know, but how do you get automatic thoughts to calm down? What do we actually do about it? Well, let’s start with David’s tick marks in his little notebook.   All he did was keep track of his thoughts over the course of a few weeks, and they began to calm down. David used a little notebook, but that’s certainly not the only way. There are actually apps that help you keep track of and fight against automatic thoughts. There’s one called Pacifica, that I haven’t used myself, but that I’ve heard lots of good things about. You might start there with your own thoughts or your kid’s.   Okay, but how does something as simple as tracking your thoughts actually improve anxiety? Well, we don’t know exactly how it works, but one theory uses the idea that automatic thoughts live in a different part of our brain than deliberate thoughts. Automatic thoughts are in a category we’ll call, “fast thoughts”, which is the same category as the thoughts required to tie your shoes, or to find the answer to 2+2. These types of thoughts happen in the background. And they’re very different from the other category, “slow thoughts”, which are deliberate and conscious. Slow thinking is required to write a difficult email, or to follow directions to a place you’ve never been, or to find the answer to 159 + 243. Yeah, you gotta think about it for a while, right? It’s 402 by the way.   So, according to this theory, one of the reasons automatic thoughts wreak so much havoc on our minds is that they are fast thoughts, and that they are, well, automatic. If I tell you, don’t think of the answer to 2+2…, the number 4 probably popped into your head anyway. And so one of the things that might be happening when David keeps track of his automatic thoughts, is that he is forcing these thoughts into the slow-thinking part of his brain. Because the process of tracking requires slow, deliberate thinking. And when you take a thought like, “everyone is going to reject me” and put it under the rational scrutiny of slow thinking, it falls apart. Because when you really think it through, that automatic thought completely asinine. No, everyone in your life is not going to reject you because of a bad grade on an English paper. And this is really at the heart of CBT. Taking an automatic thought, like, “I’m a loser” or “nobody likes me” or “I’ll never succeed so what’s the point in trying,” and subjecting to the scrutiny of slow, deliberate reason.   Now, it’s really important to know that you if you do this once or twice, it’s not going to magically cure you or your child’s anxiety.   Instead, its more like training your brain. Think about potty training a puppy. You don’t expect the puppy to learn when and where to pee after two or three tries. It takes a lot of repetition to train that puppy. Well, same thing for your automatic thoughts. It doesn’t work to do it once or twice, which is why it took David 3 weeks to see results. Changing patterns of thoughts and behavior takes time. There are no shortcuts. Believe me. I wish there were.   So, David is feeling better, but his anxiety is still pretty strong, and he’d like it to calm down even more. And tracking his automatic thoughts can only do so much. So, his counselor walks him through the process of arguing against his automatic thoughts. Remember, anxiety is a cycle, and automatic thoughts play a crucial role in maintaining that cycle. And if you disrupt the automatic thoughts, if you discredit them, then the cycle breaks down and the anxiety fades. (this works for depression, and a bunch of other things too). So, this is what it looks like for David to argue against his automatic thoughts. His counselor gives him a worksheet that has three columns. In the first column, he writes down his automatic thought: “Mrs. Washington thinks I’m a lazy failure.” In the second column he writes down the type of automatic thought, (now, we didn’t get to talk about it here, but just know, there are different categories of automatic thoughts, or “cognitive distortions” as they’re also called). And the category that David’s thought falls into is “jumping to conclusions” and finally, in the last column goes the rational, slow-thinking response to the automatic thought, which is, “There is no reason for her to think you’re a lazy failure. Sure, you’ve made some mistakes, but you turn in your work, you try hard. That’s just not true.” And as he continues to notice automatic thoughts, he writes them down, using this three-column method. Again, doing this once doesn’t make much of a difference, but after a few weeks of regularly noticing and arguing against his automatic thoughts, they will gradually be pushed into the slow-thinking part of his brain, causing them to be less extreme, and more rational, and productive.   Now The other cool thing about this method is that it’s easy for David’s parents to be involved. Asking your son to talk about a worksheet is much easier than asking him to talk about his anxiety.   Also, this episode is meant to give you an understanding of CBT and it’s generally philosophy. It’s not a how-to guide on how to do CBT with yourself or you child. For links to resources that can help with this, go to theteenmind.com.   So, that’s it for today. Next time on the teen mind, there is an untapped force that has the potential to make a huge impact on the anxiety of millions of Americans. We’ll learn what that force is and how it can help you and your family. See you in two weeks.   The Teen Mind is a production of Elements Counseling Inc. Find more, including full text of each episode and how to get a hold of me at theteenmind.com. Thanks to paragraphs for the theme music, find them at paragraphs.bandcamp.com I do counseling with teens, parents, adults and couples in Minneapolis, and I do workshops for parents and teachers throughout the Twin Cities Metro. If you have questions or comments, about the show or about how to work with me, email corey@elementscounselingmn.com that’s C-O-R-E-Y at elements (plural) counseling mn.com Finally, if you like the show, talk about it on facebook or twitter. Post a link to my theteenmind.com or my youtube channel, elements counseling. Thank you for listening.   Note: For those keeping score at home, fast thoughts and slow thoughts are from Daniel Kahneman’s book, Thinking Fast and Slow, and he actually labels them as system 1 and system 2.

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  • 03:21:25

    DAVID AVOCADO WOLFE - PLANT ENERGY

    · London Real

    David “Avocado” Wolfe, is one of the most prominent and long-standing voices, to champion the powers of “superfoods”, and promote the longevity multiverse. He gives expert advice in health, energy, peak performance, nutrition, organic & biodynamic farming, beekeeping and the benefits of chocolate.Watch this Full Episode for Free:  https://londonreal.tv/david-avocado-wolfe/ Chapters:00:00 Trailer.02:11 Brian’s thoughts on the episode.04:27 Brian’s introduction.05:39 Long term friendship with Woody Harrelson.09:59 Terence McKenna initiated David’s passion for farming and growing his own food.14:24 From advising Novak Djokovic, to connecting to elemental energy like Wim Hof.17:21 Tony Robbins taught him we need certainty, but we also need uncertainty to grow and change.21:48 Grounding, what it means and the benefits of Wim Hof’s cold-water exercise.26:49 The fractal patterns of nature are very good for harmony.32:17 After Reykjavik, on to Ontario, California and then Hawaii for a long cleanse with Woody.33:15 A month long cleanse is an internal and spiritual experience when you will face your demons.36:34 Using stem cell injections to increase longevity, possibly to 200 years old.48:51 America now is like a person who doesn’t read, is no better off than a person who cannot read.53:13 The divergent mindsets of Brooklyn, Missouri, San Diego.59:30 Nutrition, culture and art are all David’s passions which he enjoys researching.1:02:21 Scientism fanaticism is religious fundamentalism.1:09:50 How David has got his message out to so many people.1:18:22 David sees the discontent and anger which social media engenders.1:21:25 Anger, violence and intense volatility in America.1:24:15 “People who don’t listen to a vision are damn fools” - Jack Kerouac.  David is glad he listened.1:30:01 How NutriBullet was the answer to his dreams and has transformed so many lives.1:34:58 David’s ways of doing business i.e. policy of no contract, just handshake deals.1:39:11 Success is persistence. “I will persist until I succeed…“1:42:18 Where David’s drive comes from.1:44:13 David’s experience of psycho-active plant medicines.1:58:39 There is nothing better than being with Native Americans in their traditional sweat lodge.2:04:04 David’s surprisingly extensive knowledge of the Iboga family and other plant families.2:12:41 Wide list of who David thinks of as successful in diverse fields from flat earth to vaccination. 2:23:31 The flat Earth argument, David questions the legitimacy of the science from Antarctica.2:36:21 How David stays optimistic with his lack of trust in pharmaceuticals and governments.2:38:40 What is his super power and why the name Avocado.2:41:49 Worst and best moments of David’s life.2:47:36 Having too good a time to have children, but there’s still time if he lives for 3000 years.2:48:16 Success secrets.2:48:45 What David has changed his mind about recently.2:53:16 David’s theory about the recent hurricanes.2:55:41 Recent US Presidential election was a no-win situation for the voters.3:02:29 What we should be eating for health and longevity.3:07:53 What is it like to smoke weed with Woody Harrelson.3:11:04 Advice to the twenty year old David Wolfe.3:12:01 Best advice he ever received.3:12:39 Advice to the young person listening who want to be like David Wolfe.3:15:16 Brian’s summing up.FULL SHOW NOTES:  https://londonreal.tv/david-avocado-wolfe/ 

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  • 00:35:03

    252: Navigating the Premed and Med School Path with ADHD

    · The Premed Years | Medical School Headquarters | MCAT | AMCAS | Interviews

    Session 252 The Premed Years Podcast is part of the MedEd Media Network, where you'll find all our other podcasts to help you on your medical school journey. Please come out to the UC Davis Pre-Health Conference on October 14, 2017. I will be speaking there and have a table set up. I'll be giving away tons of stuff. The event is expected to have 4,500 students this year. This is the perfect avenue for you to network and meet a lot of the other premed students who believe in collaboration, not competition. I'll also hold a meetup in Davis, California so I can hang out and chat with students. I'm looking forward to meeting you there! Back to the episode today, David is part of our Facebook Hangout Group. He's happy to share with us his struggles in getting into medical school. David is a former member of the military and current med student. We discuss his journey with ADHD, PTSD and what made him successful getting into med school. He talks about what he did for his personal statement and what's he's doing now in medical school to make sure he's succeeding. [02:20] His Interest in Becoming a Doctor Although he already thought about it when he was younger, he really didn't take it seriously until college. He accounts his military experience for it that he wanted to do something different and something good. His role in Baghdad was nothing medical. Then he saw their medical team helping Iraqi women whose kids have spina bifida get assessed and referred to clinics in the U.S. and Europe. And after seeing the reaction of the mothers getting help for the first time in there life, he knew he wanted to be a part of it. Although he already had it growing up, it wasn't until he got into the U.S. Army that he got diagnosed for it. But he still thinks he was a horrible student. Then he got out of the army and went to college. He worked for the VA in mental health clinic. But he was doing support roles. So he decided to go back to school and get his postbac for the prereqs for medical school. [06:30] His Learning Styles while Struggling with ADHD He knew he was intelligent but it was hard for him to just put a book down and read. It was a struggle for him. Besides medication, the military helped him acquire the discipline he needed. But again, it wasn't until he went to college after the military that he realized how good he can do. Procrastination is not an option for David. He found it so much easier to be very detail-oriented considering people with ADHD are not very organized to begin with. Aside from medication, the other ways that he tries to handle ADHD while in college was talking to his wife or his dogs. Then he would teach them and explain to them the process how things are related. This makes it easier for him to remember things. "If you teach it, you know it." Whether you have ADHD or not, I can't stress enough the importance of teaching. This is actually why study groups are great. Especially when studying for the MCAT, building that network of students is important. One excel student may excel in one section while you struggle and you might excel in another section while another student struggles with it. So you just have everybody teaching each other. Being a non trad and older than his peers because he's doing it as a postbac, he would have a random study group every now and then. But for the most part, he'd do it at home (with is dogs and wife). Teaching greatly helped him for subjects like Microbiology and stuff. But for psychology, he would just go on walks and listen to Khan Academy videos. He'd download videos onto his phone and listen to them over and over again. Different learning styles work for different people. For David, it's a little bit of everything. For socio/psych, audio was great but not for most biochem stuff or orgo or gen chem. For biochem, he would just write everything down. So how learns depends on the topic. David says teaching is good for life. But there may be times when you may not have enough time . "Try different techniques every other day and see if it works. If it clicks, keep on going." [14:40] Should You Talk About ADHD in Your Personal Statement and Interviews? Davide also got diagnosed for PTSD from his experience in Iraq. He thought it was a crucial part of his narrative. Otherwise it would have been weird to explain in his personal statement of how he ended up on this path. that said, he felt it he had to do it. He thought talking about ADHD and PTSD might be a risky endeavor. So he decided to not say he had PTSD verbatim.He just mentioned dealing with the loss of some of his comrades and how that affected him. But he definitely mentioned how he overcame his ADHD in his personal statement. However, PTSD is still unknown in terms of how it affects people. David has made a good decision here. "ADHD is one of those more accepting than it used to be. So it's safer to talk about it. There's less of a stigma around it." In terms of his interview, David describes being horrible at his interviews. His anxiety went through the roof. Although he prepared for it and did mock interviews, once interview day came, he did really bad. He was mumbling which was the feedback he got. David's advice is to do professional rehearsals especially if you have anxiety or talk to your healthcare provider if you have any issues. It wasn't until his interview that David realized there are some medication he could get on that would help in those kinds of social events. Having gone through war and all the crazy stuff, David thought it was going to be okay. But the importance of the event hit him and he didn't expect him it would hit him hard. He didn't know how to prepare for it. David admits having minimal experience with doctors. He had one shadowing experience and worked with a couple doctors at the mental health clinic. So he didn't really know too many doctors. It wasn't until later in the interview season that he started shadowing again. He started really feeling comfortable around that. "Part of it too is unnatural anxiety being around doctors." [19:47] the Thought Process Behind Which Medical Schools to Apply To David actually got accepted the first time but not until later in the cycle. He didn't risk it so he started the re-application process. He started shadowing and volunteering more. He went to school at University of Alabama at Birmingham. He is from Alabama and has lived there for a long time. In choosing schools to apply to, David says he didn't apply to as many schools as he probably should have. For instate applicants in Alabama, they had a pretty good chance if you're decent enough as opposed to other states that are more competitive. David didn't apply to DO the first time around because for him, he didn't shadow DO's. But in hindsight, he considers this as a huge mistake. So when he started his reapplication process, he had already shadowed DO's and applied to about 16 programs. Basically, he applied to certain MD programs based on his MCAT score and the instates. All in all, he applied to six programs total. The average is about fourteen or fifteen so six is definitely way below average. [22:53] Huge Mistake: Applying Based Off Your MCAT Score David actually got a score of 505 on the MCAT, which is pretty decent. And so I think David has made a mistake that a lot of students make is they look at that median number. And that median number doesn't tell you anything other than 50% of the students got higher than that score while the other 50% got lower than than score. That's the only thing that number tells you. It doesn't tell you whether or not you'd be competitive at that school. "One of the biggest mistakes a lot of students make is they look at that median number." [24:15] The Agony of Being on the Waitlist When David got interviewed at South Alabama, he wasn't accepted until the end of June. During that interim, they put him on the hold status until the end of the interview season. And at the end of the interview season, he was put on the waitlist. So from March until the end of June, he was in limbo the whole time. And as soon as he was put on the waitlist, he tried to reach out to them. He was trying to get some feedback thinking he wasn't going to make it. For David, it was a very confusing time. So during this interim, he already applied again. He got the Fee Assistance Program or MD and DO this time. He was basically already doing all the right things that he didn't do the first time around. The second time around, he just felt more confident that he would be getting in. "I was doing all the right things that I didn't do the first time around. I felt so much more confident this time applying." In fact, at the time he got accepted, he was so happy. And he found out he got accepted because he called them and asked to speak with the Dean. The school was going to start by end of July so he had to be prepared. He wanted to know if he had to make a move or not or to already start scouting. He was put in hold first and then he got accepted anyway. "Make sure you have that right feeling that you checked all the boxes so you don't have to worry about not being a good applicant." When he was on the waitlist, he'd check in with the school about once a month after the interview season ended. He was talking with the Dean at that point and he asked for feedback from him. He got told that he would have been in already had he not interviewed so poorly. This actually made him feel good because at that time, he was already enrolled to retake the MCAT. When he got accepted, it was a no-brainer for him to take that acceptance. And even if he wasn't accepted he, he thinks he would still be fine. He was just so confident the second time around that time. [31:20] College vs. Medical School: How Different Is It for Someone with ADHD? David describes the metaphor of the fire hydrant. A ton of information coming at you and take in as much information as you can process. And everyone in medical school feels like they have ADHD as they're not able to process everything. But for someone with ADHD, David says a lot of the tools he has used to focus still work although the specific studying techniques have to be adjusted. A lot of the tools that he has used to focus still work. It's just  that the specific studying techniques have to be adjusted. "If it worked for you as an undergraduate with ADHD, it could work in med school. You just have to work a little harder than everyone else." [32:43] David's Final Words of Wisdom If you're struggling with ADHD or whatever it is that is making you doubt whether you're smart or good enough to get into medical school, David says it's just a diagnosis. And that success in any academic level is a function of your effort. If you want to do it and you put forth the effort, you can make it happen. Doctors are not perfect. Anyone could make it happen. You just have to put forth the effort. "You can't let the diagnosis or what others tell you to get in the way of what you want to do." David is one of those students that show you that whatever is in your path, you can overcome it as long as you figure out how to do it. Get the support behind you to do it. And first and foremost, believe in yourself. Links: MedEd Media UC Davis Pre-Health Conference Facebook Hangout Group Khan Academy videos

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  • 01:00:13

    TAS 330: How to Build a Business from Scratch and Then Sell It + Valuable Tips on Sourcing

    · The Amazing Seller Podcast

    Wouldn’t it be great to get insight from someone who has worked at an Amazon warehouse? How about someone who has built a thriving eCommerce business and sold it at a good profit? What if you were able to get tips and hacks on how to build a strong and valuable relationship with Chinese suppliers? Look no further! Scott’s guest on this episode of The Amazing Seller is David Bryant. He has all the above experiences to share and a lot more. This is an episode you don’t want to miss. So make the time, sit down with a pen and paper and take in all the valuable insight David has to share!Establishing supplier relations in ChinaHow can you get the best value out of dealing with a supplier from China? Business leader David Bryant has some great tips and hacks to share about making the right connections and getting the best deals. David highly suggests traveling to China if you can make that happen. Once there you can go to trade shows and meet many of the suppliers and establish a relationship. David says that there are many suppliers that don’t show up on Alibaba and they are eager to get new clients. The best part is because they aren’t on Alibaba your competition is very low for their business. If you can’t make it to China, David suggests looking up the suppliers that are on the list for many of the trade shows in China. Then contact those suppliers and try to establish a relationship with them. To hear David expand on these tips and so much more - listen to this episode of The Amazing Seller.Selling your eCommerceBusinessStarting something new can be very intimidating, it can also be exhausting. But for David Bryant, it’s exhilarating. David recently sold his eCommerce business and is gearing up for starting something brand new. He has learned the valuable lesson that his worth isn’t in his company, it’s in the skills and expertise that he has discovered in himself over the years. This realization allowed David to do what seems crazy to a lot of FBA business leaders, sell his business. David doesn't regret it for a moment. He was happy to make the deal and he’s fired up for his next project. You can learn more about David’s story on this episode of The Amazing Seller.What is it like working in an Amazon Warehouse?What is it like inside an Amazon warehouse? Scott’s guest, David Bryant recently sold his successful eCommerce business and decided to take the free time he had to see what it would be like to work for a seasonal position at an Amazon warehouse. He describes the process as “Seeing the sausage get made.” It was a fascinating and eye-opening experience for David. He spent his time at their “Oversize items” warehouse where he learned that Amazon has the capacity to ship just about anything regardless of size or weight. If you’d like to hear more about David’s inside look at an Amazon warehouse, make sure to catch this episode of The Amazing Seller! The key to a successful FBA BusinessWhat is one of the most important things you can do be successful with an FBA business? It sounds simple but David Bryant’s advice is to just get started. Don’t wait around for too long, get your feet wet! You might be really concerned about making all the right decisions - dotting your “i’s” and crossing your “t’s.” But the number one thing that is going to bring you success is getting the momentum started. David is confident that once you get that ball rolling, it will motivate you more than anything else can. So what are you waiting for? As Scott LOVES to say, TAKE ACTION! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] David Bryant joins the show. [4:20] David talks about his background. [10:00] Post college David travels to China. [12:30] How should someone go about finding an overseas supplier? [16:40] David talks about the success he found in his niche. [21:00] Marketing a product well.

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  • 01:58:48

    Hommage à David Axelrod… Et quelques nouveautés…

    · Easy tempo

    durée : 01:58:48 - Easy tempo - par : Laurent Valero, Thierry Jousse - ## Programmation musicale ♫ **David Axelrod** « Song of innocence » (David Axelrod) Extrait de l’album Song of innocence (1968) CAPITOL 2982 ♫ **Elmo Hope piano avec Jimmy Bond contrebasse et Frank Buttler batterie** « Eejah » (Elmo Hope) Extrait de l’album Elmo Hope Trio (1959) CONTEMPORARY 7620 ♫ **Cannonball Adderley Quintet** « Up and at it » (Wes Montgomery) “Gun\-Jah” (David Axelrod) Extrait de l’album Accent on Africa (1968) AFFINITY 148 ♫ **Letta Mbulu** “My son” (Caïphus Semenya) album Lette Mbulu sings (1967) “west wind” ( William Salter / Caïphus Semenya ) album Free Soul (1968) STATESIDE 07243 8 60337 2 7 ♫ **Don Randi piano avec un orchestre dirigé et arrangé par David Axelrod** « Theme from che » (Lalo Shifrin) Extrait de David Axelrod Anthologie 2 STATESIDE 5374841 ♫ **Hampton Hawes piano avec un orchestre arrangé et dirigé par David Axelrod** “Go down Moses” (Trad) Extrait de l’album North from windows (1974) PRESTIGE 24278\-2 ♫ **David Axelrod** « The signs part one » (David et Michael.T Axelrod) Extrait de l’album Earth rot (1970) Compilation Capitol Rare Vol 3 BLUE NOTE 5211472 ♫ **Lou Rawls** “Season of the witch” (Donovan Leitch) Extrait de l’album The way it was, the way it is (1969) Compilation Capitol Rare Vol 3 BLUE NOTE 5211472 ♫ **Lou Rawls avec un orchestre arrangé et dirigé par HB Barnum** « Don’t explain » (Holiday / Herzog) Extrait de l’album Soulin’ (1966) CAPITOL 88515 ♫ **Lou Rawls avec un orchestre arrangé et dirigé par HB Barnum** « Dead end street » (Rawls / Axelrod / Raleigh) Extrait de l’album Too much (1967) David Axelrod Anthologie 2 STATESIDE 5374841 ♫ **Ray Brown avec un orchestre dirigé et arrangé par David Axelrod** « Good day sunshine » (Lennon / Mc Cartney) Album Just Ray Brown (1968) David Axelrod Anthologie 2 STATESIDE 5374841 ♫ **David Mc Callum direction HB Barnum et David Axelrod** "Satisfaction" (Jagger / Richards) Album Music : A part of me et « Far away blue » (David Mc Callum) Extrait de l’album Music : a bit more of me (1966) EMI / CAPITOL 07243 533131 2 8 ♫ **David Axelrod** « Gloria » (David Axelrod) Extrait de l’album Mass in F Minor (1968) WARNER 8122\-74883\-2 ♫ **Nat Adderley Sextet avec Rick Holmes narrateur** “Fun in the church” (Nat Adderley) Extrait de l’album Soul of the bible (1972) STATESIDE 5099 2 08501 2 8 ♫ **Funk Inc** « Message from the Meters” (Leo Nocentelli) Extrait de l’album Super Funk (1973) FANTASY 058 ♫ **David Axelrod** « Ken Russell » (David Axelrod) Extrait de l’album Seriousely deep (1975) POLYDOR 3008 ♫ **Lou Rawls** “Loved boy” (David Axelrod) Extrait de l’album David Axelrod (2001) MO WAX 724381078525 - réalisé par : Marie Grout

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  • 01:10:42

    151 | Addiction and ADHD

    · ADHD reWired with Eric Tivers

    This Week’s Episode: Dr. David Teplin is an adult clinical psychologist with a private practice in Toronto, Canada.  His primary focus is adult ADHD and substance use disorders.  David is also part of the task force that The Canadian Psychological Association started to look at the psychological issues potentially related to the legalization of marijuana in Canada. In this conversation, you will hear David talk about addiction and ADHD.  David shares some statistics on the relationship between ADHD and substance abuse disorders.  There is overlap because there are factors that lend themselves to both conditions. All substances can mimic ADHD symptoms. A good part of this discussion is on marijuana, as medicinal and recreational use is becoming legal in many places.  David speaks on this topic as both a citizen and a clinician.  David discusses why individuals with ADHD may be attracted to marijuana and he lists some pitfalls of marijuana use for individuals with ADHD. Later in the episode, he also talks about treatment. Connect with Dr. David Teplin: Website: http://www.drdavidteplin.com/ You’ll Learn: [08:47] - David lays some of the groundwork for this discussion. ADHD is a risk-factor for developing possible issues around alcohol, drugs, and other forms of addiction. He shares some statistics on the relationship between ADHD and substance use disorders. [12:11] - ADHD oftentimes isn’t a condition that often exists by itself.   [14:47] - David talks about the legalization of marijuana, both as a citizen and as a clinician.   [19:21] - David talks about marijuana addiction and discusses if the addiction numbers will rise with legalization. [23:52] - David believes we need to investigate why individuals with ADHD are attracted to marijuana. [28:33] - David describes some of the pitfalls of marijuana use for individuals with ADHD.   [29:33] - We talk about “the gateway drug” theory. The evidence on this theory is not as strong as it used to be. [32:28] - David explains what his responsibility as a clinician. [34:32] - David describes the measures he relies on, like the CAGE questionnaire. [38:43] - David clarifies something he said earlier in the episode.  He talks about how the continuous usage of substances can “flood” dopamine and that can have negative impacts on the brain. [40:50] - David talks about the need for clinicians to acknowledge what the patient is saying without being judgemental. [46:13] - We talk about the rationalization and intellectualization of addictions. [50:08] - David encourages his patients to read. He suggests PubMed to discover peer-reviewed journals. He also warns against looking at forums. [52:00] - David talks about treatment needs of individuals with ADHD. [57:43] - David shares his opinions on the idea that the nature of addiction is that it’s a chronic condition. [1:01:42] - David explains how he determines which condition, ADHD or substance addiction, he treats first. [1:05:55] - David addresses the question that some parents have about medication in adolescents leading to substance abuse later in life. Resources: PubMed Use my Audible.com affiliate link for your favorite titles: http://www.audibletrial.com/ADHDreWired Not sure where to start on Audible? Start with Brené Brown’s The Gift of Imperfections or The Power of Vulnerability ADHD reWired Coaching and Accountability Group! You can save $450 by registering now for one of our spring sessions for the ADHD reWired Coaching and Accountability Group.  Early registration ends on January 31st.  Go to http://coachingrewired.com and schedule a call if you want to join.   Productivity Q&A Get your ADHD questions answered live!  These will continue in 2017 on the 2nd Tuesday of every month at 12:30pm.  Go to http://erictivers.com/events. ADHD Women’s Palooza Women are diagnosed with ADHD much later in life. The 2nd Annual ADHD Women’s Palooza will be happening in February.  This is a free event and you can register at http://www.erictivers.com/palooza ADHD Friendly Guide to Understanding Insurance Go from “WTF!” to “Done!” with our three-part series.  Jessica Stillwell will be presenting the information and answering all of your questions. Go to http://erictivers.com/events to register! ADHD reWired Coaching and Accountability Group Do you want to improve your productivity, develop better habits, and experience the true power of accountability from members of our own tribe?  Learn more at CoachingReWired.com.   Want to be a guest? Hey! What about you?  Do you have a story?  Are you a Coach?  Are you an ADHD Clinician?  If you answered yes to any of these questions and you’d like to be a guest, schedule a pre-interview call here.

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  • 01:14:25

    084 Dr. David Perlmutter: The Grain Brain Whole Life Plan

    · Wellness Force Radio | Discovering Physical & Emotional Intelligence To Live Life Well

    "Our dietary choices play a major role in determining whether we are going to live into our 80s and 90s and even beyond with a good, functioning brain, or like 50% of people who live to be age 85, we will experience brain decline in the form of Alzheimer's which is a preventable disease."- Dr. David Perlmutter  When we think about brain health, we don't think that our gut has anything to do with it. However, the fact is that the gut has everything to do with how our brains function as we grow older. Neurologist and New York Times Best Selling Author, Dr. David Perlmutter has witnessed the damaging effects that a poor diet can have on our brains. Today is perfect timing with the launch of his new book, The Grain Brain Whole Life Plan, as he shares why we are vulnerable to develop brain degenerative disease and how we can take matters into our own hands in order to live long, healthy lives with a bright mind that is free of illness.   Make the Choice to Have a Healthy Brain Even if a relative of yours was diagnosed with a brain degenerative disease such as Alzheimer's, you have the amazing opportunity to make lifestyle choices to ensure your brain's health. Factors such as sleep, nutrition, stress levels, and exercise can impact your health, but you can also take advantage of them to improve your wellness and lower the chances of brain decline.   Connecting Wellness And Gut Health   "It's a bit humbling to recognize that mood is regulated by our gut. Not only through the process of controlling inflammation, which is a cornerstone player in depression, but that around 90% of our levels of dopamine and serotonin are not manufactured in the brain. They're mostly manufactured in the gut." - Dr. David Perlmutter     If the gut is leaky and we lack serotonin, it can be linked to feelings of depression. In a study with probiotic yogurt, researchers found a dramatic change in brain function and mood in the test subjects that ate the yogurt compared to those who did not.   Build a Healthy Gut At this moment, there is a diverse community of healthy, gut bacteria living inside of us. If any harm comes our gut's way, it can increase the chances of having a leaky gut. This leaky gut can lead to inflammation and degenerative diseases including: Alzheimer's Parkinson's Diabetes Multiple Sclerosis Cancer The right way to eat food, is to focus on following a diet that helps reduce the chance of a leaky gut and inflammation from happening inside the body.   Do You Have a Leaky Gut? In today's world, we should assume that it is likely that we all have somewhat of a leaky gut. We would have to take a test or participate in a study to know for sure by having an LPS level done in a lab. There's a higher chance that you have a leaky gut if you have an inflammatory condition such as: Depression Early onset Parkinson's Alzheimer's Joint issues Skin inflammation Autism What can you do to heal your leaky gut? To help heal your gut, remove any offensive agents that may be harming it such as any overuse of: Antibiotics GMOs Drinking chlorinated water Artificial sugars and sweeteners Acid blocking drugs Proton pump inhibitors Non-steroid and anti-inflammatory drugs Stress To heal our gut, we need to stimulate and increase the diversity of the organisms that live inside of the gut by exercising and eating foods that are rich in pre-biotic fiber that helps nurture our gut bacteria: Mexican yam/ jicamo Onion Garlic Leek Dandelion greens Kimchi Kobucha Yogurt Fermented vegetables   The Truth About Sugar and Gluten   "Inflammation caused by sugar consumption can lead to diabetes and quadruples your chances for Alzheimer's Disease." - Dr. David Perlmutter   For decades, we've been told that gluten and sugar is good for our health and that fat is bad. However, recent research has shown that this is the exact opposite. Healthy fat is good for both the body and brain function, but gluten and sugar (including artificial sugar and sweeteners) can cause our insulin levels to spike which leads to inflammation in the body. In fact, according to Dr. Perlmutter, artificial sweeteners were created to help people control the amount of sugars in their diet, but still be able to taste something sweet. Unfortunately, artificial sugars and sweeteners can dramatically increase a person's risk for obesity and diabetes. Take your health into your own hands by making good choices. Eat healthy and avoid any sugary drinks, high gluten foods, and anything labeled "sugar free" or "contains artificial sugars."   The Best Sources of Healthy Fat There's a lot of taboo hanging around the words, "fat" and "fatty food." However, healthy sources of fat are great for our bodies and important for our brain's health. According to Dr. Perlmutter, the brain is already made up of a lot of saturated fat and even human breast milk is 50% saturated fat. If you want to ensure that you follow a healthy diet, use the Ketogenic and Mediterranean diets as a good model to follow. The best sources of healthy fats include: Extra virgin olive oil (organic) Fatty fish with DHA Nuts Seeds Avocado Grass-fed and free-range meat Olive oil particularly is good source of polyphenols that act as antioxidants and nurture the gut bacteria. This source of healthy fat provides both mono and unsaturated fats for our brain cell building blacks. When you follow a Ketogenic or Mediterranean based diet, but add extra amounts of olive or cocnut oil, your cognitive function can improve dramatically.   A Diet to Help Prevent Alzheimer's Disease To better understand your body and gene makeup, there are numerous services available from companies that offer biometrics tests including: Wellness FX 23andMe Promethease The sooner you better understand your genes and if there is a chance for you to have an inflammatory disease, the sooner you can take action to fight against it. Depending on our dietary fat composition, there is a risk of dementia or Alzheimer's Disease, but it can be handled by following a diet that includes food that is high in healthy fats. As mentioned before, we should be eating more nuts, seeds, olive oil, and avocado. Monosaturated fats such as almond oil, almond butter/nut butter, an oleic acid in sunflower oil can help prevent degenerative brain disease. However, we should avoid canola oil, vegetable oil, corn oil and other modified oils in our diets. These are the unhealthy oils that can harm our body and brain function.   Build a Healthy Brain with Aerobics If you want to build a healthy brain, change your diet, but also increase the amount of aerobic exercise. Working out helps to turn on BDNF (Brain-derived neurotrophic factor) which serves as a growth hormone for the brain and helps increase the number of memory cells throughout our lifetime. People who exercise regularly can reduce their chances for Alzheimer's Disease by 50%! One of the best things you can do to help your brain stay healthy is to include aerobic exercise for 20 minutes every day.   6 Key Factors For a Whole Life Plan According to Dr. Perlmutter, there are 6 key factors and goals that take place in creating a whole life plan for a healthy brain and gut: Reducing and controlling inflammation Turning the body into a fat burning machine Balancing levels of bacteria Balancing hormones and increasing leptin sensitivity Taking care of our genes Balancing our life   About Dr. David Perlmutter Dr. Perlmuter is a Neurologist and Fellow of the American College of Nutrition who received his M.D. degree from the University of Miami School of Medicine where he was awarded the Leonard G. Rowntree Research Award. He is the author of: The Better Brain Book and the #1 New York Times Bestseller, Grain Brain, and Brain Maker, also a New York Times best seller. He is recognized internationally as a leader in the field of nutritional influences in neurological disorders. Over the past 35 years, Dr. Perlmutter has been interviewed on many nationally syndicated radio and television programs including 20/20, Larry King Live, CNN, Fox News, Fox and Friends, The Today Show, The Oprah Winfrey Show, Like with Kelly and Michael, Montel Across America and The CBS Early Show. The cornerstone of Dr. Perlmutter’s unique approach to neurological disorders is founded in the principles of preventive medicine. He has brought to the public awareness a rich understanding that challenging brain problems including Alzheimer’s disease, other forms of dementia, depression, and ADHD may very well be prevented with lifestyle changes including a gluten free, low carbohydrate, higher fat diet coupled with aerobic exercise. Resources From The Show  Dr. David Perlmutter's official website Grain Brain by David Perlmutter, MD Brain Maker by David Perlmutter, MD Order Dr. David Perlmutter's latest book, The Grain Brain Whole Life Plan Dr. Perlmutter's YouTube Site Healthy Gut Bacteria – Diversity is the Key by Dr. David Perlmutter An Ideal Breakfast according to Dr. Perlmutter Dr. Oz interview-The 3-Day Plan to Digest Carbs You Want Without Gaining Weight NY Times article: How the Sugar Industry Shifted Blame to Fat Dr. Axe-6 Inulin Fiber Benefits, Uses and Surprising Facts Body Ecology- The 6 Benefits of Monounsaturated Fats (MUFAs) The Fats of Life: Essential Fatty Acids in Health and Disease by Professor Glen D. Lawrence Journal of Medical Association-Mediterranean Diet and Age-Related Cognitive Decline Perfect Supplement's Adaptogen Rhodiola Rosea Different Kinds of Physical Activity Shown to Improve Brain Volume and Cut Alzheimer’s Risk in Half  by  Cyrus A. Raji, MD, PhD Wellness FX 23andMe Promethease The China Study by Thomas Campbell and T. Colin Campbell Changing gut bacteria through diet affects brain function, UCLA study shows The Mind-Gut Connection by Emeran Mayer The Empowering Neurologist – David Perlmutter, MD and Dr. Emeran Mayer Dr. John Cryan on TEDMED What You'll Hear On The Show 1:50  Josh discusses today's show topics and David's biography 3:00  Introduction to David 6:00  What's something fun about Dr. Perlmutter? 6:45  Why did you become a physician neurologist? 12:00  What is your message for Alzheimer's and other brain decline diseases? 14:30  The Grain Brain and Brain Maker books: Learn more about the link between food and the brain. 17:50  Grain Brain Whole Life Plan: What led you to write this book? 20:40  Why is your new book focused on 6 key factors: inflammation, burning fat, bacteria levels, hormones & leptin, genes, and balancing our life 25:00  What are the 3 best sources of fats available? 29:00  Why is inflammation at its highest right now? Can we remove anything from our diets? How can people use your program for wellness? 35:00 What is the Grain Brain Whole Life Plan? How can we make the most out of this plan? 36:50 Perfect Supplement's Adaptogen Rhodiola and the Wellness Bundle Rosea 38:00  The power of exercise for a healthy brain and preventing Alzheimer's disease 41:00  What is APOE and how is it related to Alzheimer's disease? 43:20 Monosaturated fats: What other ways can someone who is prone to Alzheimer's follow a healthy fat diet? 51:25  The link between gut health, food, and depression 56:10  What's the connection between our emotions being created in the gut? Why not the brain? 58:35  How does someone know if they have an issue with a leaky gut? 1:03:30  7 for 7 round with David and Josh 1:06:00  David's message about finding gratitude in life 1:10:00  David's definition of wellness 1:12:10 Takeaways from today's show Rate & Review Wellness Force Aloha! Josh here. Listen, I deeply value your thoughts, now let your voice be heard. I live to serve the Wellness Force even better based on your words, feedback, and requests. (including how these episodes can allow you to break bad habits) Thanks To Our Amazing Sponsor Want to avoid more trips to the store and save hundreds of dollars a year on superfood supplements? Check out Perfect Supplements.com Go to perfectsupplements.com/wellnessforce to get your grass-fed collagen from today's show and sign up for a free membership, plus get 10% off your entire order - just enter promo code "wellnessforce" at checkout.   Ask A Live Question For The Next Episode Click here to leave a voicemail directly to Josh Trent to be read live! Get Your Free Audio Book http://www.wellnessforce.com/FreeBook  You May Also Like These Episodes Food Freedom Forever With Melissa Hartwig Nir Eyal:Breaking Bad Habits, Technology Addiction, & Emotional Triggers Healthy, Happy & Harder To Kill w/ Steph Gaudreau of Stupid Easy Paleo Beyond Meditation: How To Get A Better Brain With Ariel Garten Living A Healthy Lifestyle In A Modern World With Dan Pardi Creating A Life Worth Living With Michael Strasner Get More Wellness In Your Life: Download Your Free Wellness Technology Guide: wellnessforce.com/radio Don't miss next week's show: Subscribe and stay updated Did you like this show? Rate and review Wellness Force on iTunes So nice! You read all the way to the bottom? That's what I call love! I do the same thing for the people, things, and movements I care about as well. PS: Looks like you and I share the same passion. I'm grateful for you and want to extend you my email address. Write to me and let me know what you'd like to have to get more wellness in your life!

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