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Consistency in fitness programming isn't just a nice to have; it's the difference between a thriving business and one that's constantly scrambling to please everyone.
In this episode, Rick and Matt discuss the why's of Alloy programming and the importance of sticking to the script.
It might be tempting for trainers to think they can improve things with a few tweaks here and there – a little extra cardio tacked on at the end of a fancy new exercise they just learned.
But here's the thing: when the foundation of your business is inconsistent, things start to crumble.
Think of it like this: your workouts are your product, just like a pizza recipe is to a pizza shop. If people could walk into your gym and receive drastically different experiences depending on their trainer, it breeds confusion and distrust.
Plus, all that stuff trainers try to add is completely unnecessary! Alloy programming is built on solid scientific principles. If you run it with integrity, focusing on proper form and the right intensity, the results speak for themselves.
Think long-term – when your whole team is on the same page, it makes running and scaling your business so much easier and ensures all clients receive the same quality of workout, which is crucial for client retention and business stability.
Tune in to learn more about the ‘whys’ of Alloy programming!
Key Takeaways
Intro (00:00)
Principles of programming for personal training (04:13)
Importance of a standardized approach (08:33)
The business impact of uniform training approaches (11:11)
Creating consistent customer experiences (14:02)
Full-body training vs. body part splits (20:33)
Why gym owners and coaches need to follow their programs (23:30)
The importance of following a strategic workout plan for clients (26:50)
Additional Resources
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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We all strive for those 'wow' moments for our clients – you know, the experiences that make them leave feeling impressed and raving about your business.
But while the occasional "10 out of 10" is fantastic, did you know that consistency might be even more important?
Sure, it's fantastic when your team occasionally pulls out all the stops for a client. But think about those between times. If a client never knows what to expect from the moment they walk in, even the best workouts can feel disappointing in comparison.
As business owners and trainers in the fitness industry, we sometimes chase those exciting 'extras' - client outings, rewards programs, etc. While valuable, these can't make up for a core experience that wavers wildly between fantastic and mediocre.
Consulting giant McKinsey found that consistent, even just moderately good, customer experiences have huge payoffs:
- 15% reduction in the cost to serve those clients
- 20% higher profit margins
How do you make consistency your thing in a fitness business? Tune in to this episode to find out!
Key Takeaways
Intro (00:00)
Importance of consistent customer experience (01:04)
Financial benefits of consistency (03:15)
Leadership's role in reinforcing consistency (05:42)
Real-life analogy of haircuts to explain consistency (07:30)
Consistency's impact on customer retention (09:26)
Additional Resources:
Jim Collins Books
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Eksik bölüm mü var?
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In fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads.
While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels.
In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketing efforts.
He emphasized that success in organic marketing is an ongoing effort, not just a one-time action. It’s critical for gyms to maintain an active and visible presence in their local areas.
Click and listen to harness the power of effective, persistent organic marketing and drive your gym memberships!
Key Takeaways
Intro (00:00)
Importance of continuous organic marketing (02:09)
Deep dive into flyering and community engagement (03:34)
Strategies for effective referral programs (08:23)
Hosting open houses for community engagement (22:47)
Emphasis on effort and persistence in marketing (29:14)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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The difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors.
In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being.
Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly honest with yourself to pinpoint where your limitations might be hindering growth.
Additionally, the information you consume matters! Curate the advice and news you take in to stay focused and prevent decision paralysis.
Lastly, your physical and mental health are non-negotiable. As the foundation of your business, your well-being should be a top-line item in your business plan.
If you're ready to take a hard look at your entrepreneurial approach and level up your game, tune in to this episode and learn more about these concepts!
Key Takeaways
Intro (00:00)
The concept of understanding business as a game (03:01)
The importance of self-reflection for entrepreneurs (03:58)
The dangers of chasing new ventures without resolving existing issues (09:45)
Emphasizing the significance of selective information consumption (14:57)
The critical role of personal health in entrepreneurship (21:21)
Summary of key entrepreneurial strategies (25:49)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility.
In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate.
With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship Alloy corporate gym to unprecedented success.
He explains the multifaceted responsibilities of a Director of Training, from driving sales and marketing initiatives to fostering client care and retention.
Cian shares his unique approach to leadership and team management, illustrating how building genuine relationships within the gym community leads to remarkable outcomes.
Cian and Rick also explore effective community engagement strategies, the importance of personal touch in client interactions, and tips for nurturing a motivated and cohesive team.
If you're a gym owner who wants to understand the pivotal role of a Director of Training or seek insights on making that critical hire, this episode is a must-listen. Tune in!
Key Takeaways
Intro (00:00)
Cian's educational and professional background (03:08)
Sales and digital lead management (06:27)
Importance of referrals and community engagement (12:13)
Retention strategies through personal care (15:12)
Leadership and team management for consistent client experience (20:38)
The impact of customer service and feedback on training quality (24:02)
Building a community through events and social gatherings (27:48)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Have you ever considered taking your successful business and expanding it into a franchise?
While the idea is exciting, it's important to understand the complexities involved.
In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business.
They highlight the significant investment of time, money, and emotional energy that goes into franchising.
It's important to thoroughly understand your market, build robust support systems for franchisees, and ensure rock-solid operational processes are in place.
One key takeaway from the episode is that the focus of franchising shifts from the success of your individual business to the success of your franchisees.
Your entire model needs to be designed to support and empower them for a mutually beneficial relationship.
If you are considering franchising, be sure to listen to the full episode to get a glimpse of what it takes!
Key Takeaways
Intro (00:00)
Understanding franchising complexities (02:15)
The necessity of market research (06:13)
Financial challenges in franchising (10:55)
Operational processes for success (14:41)
The journey to royalty sufficiency (21:35)
The emotional aspects of franchising (25:14)
Final advice: Have a sense of humor (27:40)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference.
In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business.
While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This disconnect can lead to a lack of urgency and, ultimately, missed appointments.
By engaging with potential clients directly, you can:
- Create urgency
- Follow up with care
- Build rapport early on
By using the power of personal connection, you can not only increase your show rates but also lay the foundation for long-term client relationships, ultimately leading to a thriving personal training business.
Tune in to the full episode and learn some strategies to increase show rates and turn those leads into loyal clients.
Key Takeaways
Intro (00:00)
Book rate vs. Show rate (01:46)
Automated vs. Personalized booking (05:39)
Personal touch in the booking process (10:13)
Creating urgency and engagement (12:44)
Follow-up mechanisms for increased show rate (24:02)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky.
In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company.
With a rich background in management consulting and a revolutionary approach to personality assessments, Russell explains why you need to make data-driven hiring decisions that match the job's demands with an individual's hardwired traits.
We debunk common myths about personal development and explore how understanding inherent traits can lead to better job performance and satisfaction.
Plus, learn about the critical role of "coachability" in evaluating potential hires.
Best Work Data is the exclusive provider of screening for Alloy Personal Training, and Chuck explains the why behind his particular screen and why it's so relevant in the hiring process.
Enjoy!
Key Takeaways
Intro (00:00)
Importance of personality assessment in the hiring process (02:51)
BestWork Data and its foundations in behavioral science (07:20)
Differentiating between qualitative and quantitative assessments (13:19)
Matching individuals with specific roles and responsibilities (15:10)
Customizing interview questions based on assessment results (24:08)
Dealing with people faking good (33:28)
Additional Resources:
Learn more about BestWork Data: bestworkdata.com
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Ready to attract more fitness clients and boost your gym's membership?
Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert.
With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies.
We'll explore everything from the importance of adapting your marketing approach to the nuances of creating content that supports your paid campaigns.
Don't miss out on learning how to refine your digital marketing strategy to not only reach but exceed your business goals. Tune in now!
Key Takeaways
Intro (00:00)
Ben's background and transition from gym owner to marketing expert (00:32)
The first key to successful digital marketing (05:27)
Data interpretation in digital marketing (17:28)
Solving the right problem the right way in advertising (25:55)
The effect of organic content on paid advertising success (33:12)
Final thoughts (38:20)
Additional Resources:
- Unlock A FREE VIP Marketing Strategy Call For Your Gym: https://kissmarketing.net/alloy
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success.
Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach.
With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals.
Daily habits can lead to success without the need for explicit goals. Whether you're looking to improve your health, finances, or personal relationships, you can achieve your aspirations through adaptable behaviors and robust systems.
Don't miss out on this conversation that could redefine your approach to personal development and success. Click to listen and transform your daily behaviors into the path to your goals!
Key Takeaways
Intro (00:00)
The significance of behaviors over goals (05:51)
Measurement and adaptability of goals (10:49)
The discipline behind successful behaviors (17:12)
Importance of deadline setting in operations (20:24)
Different approaches to achieving goals (23:17)
Changing behaviors to meet personal objectives (25:43)
Adapting or upholding behaviors towards goals (27:02)
Additional Resources:
Atomic Habits by James Clear: https://jamesclear.com/atomic-habits
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Feeling trapped in the conventional personal training model?
Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.
Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.
Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.
Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success.
He also shares:
- Two indispensable characteristics of a successful gym owner,
- The core drivers of effective fitness marketing,
- Strategies for gym retention,
- 3 reasons members stay loyal.
Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.
Key Takeaways
Introduction (00:00)
Rick Mayo's background and entry into the fitness industry (01:40)
The shift from one-on-one to small group personal training (04:47)
The benefits and logistics of the small group model (09:18)
Fitness client retention strategies (21:37)
Marketing strategies for gym growth (31:02)
Rick's personal success principles (41:50)
Ideal candidates for the Alloy Personal Training Franchise (51:27)
Additional Resources:
The Fitness Business University Podcast
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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What do fitness and franchising have in common?
More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise.
Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them.
Wes shares his personal experiences on how the principles of maintaining fitness – such as consistency, resilience, and adapting to challenges – directly translate into entrepreneurial success.
He draws parallels between the role of a fitness coach and a franchise system. Both provide established frameworks and guidance, enabling individuals to leverage proven structures and expertise for effective goal attainment.
Tune in to this episode for practical advice and the motivation to persist on your own journey towards achieving your personal and professional aspirations.
Click to listen for practical advice and the motivation that will transform how you approach both your fitness journey and your franchise business!
Key Takeaways
Intro (00:00)
The importance of consistency in fitness and business (02:17)
Fitness and nutrition strategies for a busy entrepreneur (05:11)
Mindset shift for fitness success and its parallels to business success (16:46)
Wes’s weekly exercise routine and its impact (22:41)
Key nutritional strategies for effective fitness (29:50)
Protein’s role in fitness and alternatives to whole foods (33:09)
Parallels between fitness discipline and franchising success (35:10)
Additional Resources:
Connect with Wes Barefoot:
- Path to Freedom
- LinkedIn
- Podcast
- FranChoice
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.
Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.
The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training.
Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients.
Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more.
Key Takeaways
Intro (00:00)
Greetings within 10 seconds of entering the front doors, with the name added (1:36)
An effective introduction - two different scenarios (5:23)
Describing the benefits of an exercise through the client’s lens (8:05)
A touch on the arm or a pat on the back (11:37)
Finding a win for each client in every session (13:30)
Holding people accountable; asking them when they’re coming in next (15:58)
Thanking your clients before they leave (18:04)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Ever wondered how a simple gym can transform into a thriving fitness franchise empire?
Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about.
Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers.
Rick shared valuable insights on various business strategies like multi-channel marketing, community-based marketing, and developing strong client relationships.
He also discussed the growth trajectory and challenges faced in scaling Alloy, including maintaining culture and adapting to customer needs.
The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030.
Tune in to learn more about what it takes to scale a fitness business and create a lasting impact.
Key Takeaways
Intro (00:00)
The transition from licensing to franchising (00:49)
Marketing strategies for fitness studios (05:46)
Business model and client retention (07:34)
Toughest scaling challenges in scaling Alloy (14:40)
Franchise model benefits and challenges (20:16)
Fitness customer retention strategies (24:21)
Future outlook for Alloy (30:24)
Impact of technology on the fitness industry (44:34)
Advice for potential Alloy franchisees (46:17)
Additional Resources
The Sweat Success Podcast
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.
Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.
Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.
The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.
Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.
Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.
Key Takeaways
Intro (00:00)
Hardest lesson in business (02:12)
Advice for new fitness coaches (11:36)
Mentorship learning and personal growth (17:33)
Book recommendations for entrepreneurs and coaches (24:42)
Leadership qualities and traits (35:24)
Additional Resources:
The E-Myth Revisited by Michael E. Gerber Book
Endurance by Alfred Lansing Book
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Have you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving?
You hustle, you grind, but all you see is the chasm between where you are and where you want to be.
This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough."
The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance left to run.
But living in the gain isn't always easy. We're bombarded with social media's highlight reels, constantly reminded of everyone else's conquests. This gap-widening algorithm can make it tempting to slip back into the comparison trap.
So, how do we stay grounded in the gain?
In this episode, Matt and Rick discuss the concepts from the book "The Gap and The Gain" and how to apply them to your business and life.
Key Takeaways
Intro (00:00)
The Gap and The Gain Concept (05:34)
The gap between current success and desired outcomes (08:53)
Reflecting on progress (17:20)
How to acknowledge progress and hard work (18:41)
Looking for wins (21:40)
Self-reflection and personal growth (24:52)
Additional Resources:
- The Gap And The Gain Book: https://gapandgainbook.com/
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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As we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023.
In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year.
In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development.
But it's not just about the numbers. Alloy is also committed to constantly evolving and improving. This year, they've made several changes, including:
✅ Tweaking our presale process to give franchisees more time to get things up and running.
✅ Implementing EOS, a framework that teaches entrepreneurship and helps businesses run smoothly.
✅Adding new equipment and vendor partnerships, like Merrick Health, for affordable telehealth and bloodwork.
✅ Scaling our team to ensure they can adequately support their growing number of franchisees.
Join us as we share insights on growth, challenges, and the constant pursuit of excellence in the fitness franchising world. The commitment to growth and learning is a core aspect of our philosophy, shaping both personal and professional development.
Here's to a new year filled with opportunities, achievements, and continued success for Alloy franchisees and all of you who listen to the podcast!
Key Takeaways
Intro (00:00)
Alloy Franchise Business growth and success (02:25)
Evolving a business model through small adjustments (04:52)
Implementing EOS framework for franchisees (08:45)
Implementing new equipment and software in a fitness franchise (13:35)
Scaling a fitness franchise while maintaining culture (18:00)
170 new franchises in 2024 (21:57)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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Insurance can feel like a labyrinth, but our guest on this episode makes it intriguing and fun.
He is one of the few insurance people you would enjoy listening to. He shares some wisdom from his 30 years in the insurance game.
In the fitness business, just like most other businesses, mitigating risks is non-negotiable. Ken and his assistant, Brittany, take us through the intricacies of risk management, emphasizing key points that underscore the need for specialized insurance tailored to the fitness industry.
They recommend a tiered approach, beginning with a general liability policy to meet landlord requirements, moving to a builder's risk policy during construction, and then converting the general liability policy to a completed club policy before the grand opening.
This systematic approach minimizes potential coverage gaps and optimizes protection for each phase of business development.
Tune in to learn more about this approach and risk management in the fitness space.
Key Takeaways
- Intro (00:00)
- Meet Ken Reinig (00:40)
- Risk management in a fitness business (02:53)
- When to engage a risk consultant (06:35)
- A tiered approach to managing risks (07:43)
- Insurance costs and trends (12:41)
Additional Resources:
Contact Ken at:
Website:TheInsuranceGuy.com
Email: [email protected]
Brittany’s email: [email protected]
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- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how."
Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn.
The key is distinguishing between being busy and being productive.
Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the business forward. Avoid the trap of doing what you like over what's best for the business.
Tune in for more real-world examples in the fitness business and the how behind them.
Key Takeaways
Intro (00:00)
Time management in business (02:43)
Growing the business (06:34)
Community marketing (12:56)
Phone sales (19:04)
Sell the dream, not the process (26:41)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.
The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?
In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.
The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated.
For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit.
Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use.
This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients.
Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals.
Key Takeaways
Intro (00:00)
What is a semaglutide (01:51)
Is semaglutide a friend or foe (06:36)
Semaglutide weight loss and its impact on muscle loss (09:23)
Suzanne’s experience with semaglutide (14:44)
Semaglutide and strength training as valuable tools (24:27)
How semaglutide retrains our approach to food (26:25)
Weight loss and muscle loss with a new supplement. (30:00)
Additional Resources:
- Alloy Personal Training
- Learn About The Alloy Franchise Opportunity
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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
- Daha fazla göster
