Bölümler
-
Kick off the New Year with us as we sit down with John Aspinall, a leading influencer in the Amazon space and brand evangelist for PickFu. Together, we navigate the evolving dynamics of social media and explore strategies for effectively leveraging platforms like TikTok, Instagram, and LinkedIn. John shares his insights on using PickFu to test images and pricing, while addressing common misconceptions about Amazon as a source of passive income. We reflect on the shift from get-rich-quick schemes to more sustainable business models, alongside the aspirations of the younger generation, who are increasingly drawn to becoming influencers and creators in today's digital economy.
In a captivating discussion, we contemplate the potential acquisition of TikTok, with Amazon rumored as a possible buyer, and consider the implications of such a purchase without TikTok's unique algorithm. We trace TikTok's evolution from its Musical.ly origins to a powerhouse of creative content that rivals other social platforms. By examining the rise and fall of creative platforms like Vine, we offer insights into the future of content creation and the potential regulatory challenges that may arise for TikTok. Join us as we weigh the possibilities and potential outcomes for TikTok's future.
As we continue our exploration of social media strategies, we get into the nuances of optimizing content across various platforms. We discuss the effectiveness of Instagram Reels, Snapchat's transformation, and the challenges of maintaining a professional presence on Facebook. With John Aspinall, we explore the art of LinkedIn engagement, emphasizing authenticity and the risks of automation. Finally, we examine how tools like the Helium 10 Audience tool powered by PickFu enhance consumer research and product presentation strategies on Amazon, offering a comprehensive look at how brands can better understand customer behavior and optimize their social media presence.
In episode 428 of the AM/PM Podcast, Kevin and John discuss:
00:00 - Social Media Influencer Dynamics and Trends06:18 - Influencers Impact in China and U.S11:18 - The Future of TikTok Algorithm13:17 - Evolution of Short Video Platforms14:37 - Social Media Platform Dynamics and Strategies24:20 - Maximizing Visibility Through Impressions26:05 - LinkedIn Strategy for Brand Growth30:49 - Optimizing Polling Strategies With PickFu34:53 - Proper Targeting for Marketing Success41:10 - Understanding Customer Behavior Through Split Testing41:23 - Pricing Strategy Experiment Results45:42 - Product Presentation Strategies for Amazon Success46:43 - Packaging Strategies for Amazon Success49:31 - Importance of Clickable Hero Image54:41 - Maximizing ROI With Market Research55:56 - Newsletter Strategy and Dream 10058:28 - The Mystery of Newsletter Selection 1:00:47 - Kevin King's Words of Wisdom -
In this episode, an expert in TikTok marketing shares insights on the platform’s future, 3 potential scenarios, and strategies to help Amazon sellers adapt and succeed in a changing landscape.
Curious how TikTok's trajectory might change the game for Amazon sellers? Uncover the possibilities with our guest, TikTok expert Rafay MH of Theuptik.com as we explore three potential futures for this ever-evolving platform. Discover how your business can stay ahead whether TikTok continues as is, faces significant transformations, or even undergoes delays. As Rafay shares his personal journey from Australia to Dubai, he also sheds light on the unique opportunities that come with adapting to change in the digital marketing world.
What's driving TikTok's success, and how can it work for you? Rafay and Kevin break down the platform's innovative algorithm, which levels the playing field for content creators big and small. We also dive into TikTok's raw content style that sets it apart from the polished perfection of other social media platforms, and how it has become a powerhouse for discovering and shopping. From its global reach, notably in Indonesia, to the complex interactions between tech leaders and former President Trump, this episode uncovers the broader implications for privacy and potential ownership changes.
Engage with TikTok creators to boost your brand's visibility and sales. Learn which strategies best support creators and strengthen collaborations by offering meaningful incentives and training. We discuss innovative marketing tactics using TikTok as a top-of-funnel awareness tool, emphasizing the importance of creative campaigns and a holistic approach to long-term success. Whether it involves running flash sales or launching groundbreaking campaigns, let this episode be your blueprint for conquering the future of digital marketing with TikTok at the helm.
In episode 427 of the AM/PM Podcast, Kevin and Rafay discuss:
00:00 - Exploring TikTok's Future with an Expert Guest07:13 - Amazon-TikTok Marketing Strategy Success10:25 - TikTok's Unique Algorithm and Future11:31 - Impact of TikTok on Social Media17:58 - Impact of TikTok on Consumer Behavior20:26 - Smartphone Tracking and Marketing Strategies23:38 - The Effect of TikTok on Amazon Sellers24:47 - Strategies for Working With TikTok Creators31:51 - TikTok Affiliate Marketing Strategies33:33 - Boosting Sales Through TikTok Strategies35:49 - Influencer Marketing for Product Launches41:53 - Strategies for TikTok Content and Sales42:58 - Marketing Strategy for TikTok Sales45:21 - Brand Content Strategy on Social Media48:54 - Content Strategy for Brand Engagement51:54 - Season's Greeting from Kevin King -
Eksik bölüm mü var?
-
Discover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living!
What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia.
Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes.
In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon.
In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss:
01:00 - Discovering Success With Shan Shan Fu04:01 - Defining Freedom Income vs Passive Income08:18 - Entrepreneur Travels With Kindred Program08:53 - Global Home Sharing and Foodie Explorations11:57 - Fashion Business and International Manufacturing12:47 - Success Through Strategic Relationships22:27 - Navigating Tariffs in Clothing Industry 28:44 - Navigating Tariffs on Imported Goods30:35 - E-Commerce Product Ideation and Expansion33:42 - Effectively Targeting Female Influencers37:54 - AI-Powered Product Development and Expansion39:44 - Launching New Products for Growth44:05 - Kevin King's Parting Shot -
In this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom.
Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We'll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey.
In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform's complexities. From participating in Target's pet accelerator program to addressing the challenges of product compliance, Julie's story is a testament to persistence and adaptability. We'll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market.
Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we'll highlight Julie's latest achievements, including her product launch on Nordstrom's national online platform, and discuss the importance of pursuing goals with passion and creativity. Don't miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship.
In episode 425 of the AM/PM Podcast, Kevin and Julie discuss:
00:00 - Julie Napolitano's Pet Brand Journey06:18 - From Shopify To Amazon12:36 - Innovative Calming Dog Toy Development12:45 - Bonding With Dogs in Modern Society18:48 - Trend of Pet Adoption and Bonding21:28 - Marketing Challenges in Pet Industry24:20 - Marketing Strategies for Pet Owners27:35 - Amazon Brand Funding Strategies29:02 - Bootstrapped Entrepreneur Secures Multiple Grants30:53 - Tory Burch Fellowship Program Benefits36:34 - Business Growth Through Market Masters Think Tank42:56 - Product Success and Future Planning45:44 - Networking Benefits Beyond Virtual Events47:45 - Trade Show Discussion and Retail Opportunities50:55 - Kevin King's Words Of Wisdom -
Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators.
Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan’s personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market.
Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively.
Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses’ futures against counterfeit threats.
In episode 424 of the AM/PM Podcast, Kevin and Stan discuss:
00:00 - IP Protection for Sellers on Amazon04:57 - Amazon's Accountability for Intellectual Property10:24 - Enforcing Brand Rights on Amazon13:37 - Intellectual Property Overview15:09 - Intellectual Property Strategies for Amazon Sellers18:05 - Water Balloon Invention Story23:41 - Global Trademark Protection Overview24:15 - Amazon Sellers IP Protection Strategies27:27 - Amazon Transparency Program and Trademark Registration31:34 - Trademark Renewal Requirements and Deadlines40:01 - Global IP Protection and Branding Strategies46:30 - Protecting Your Brand From Knockoffs57:10 - Kevin King's Words of Wisdom -
In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He
Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.
The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.
We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship.
In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss:
00:00 - E-Commerce Trends and Tools Discussion03:14 - Podcast Success With Helium 1007:49 - Skateboard Business Trends and Experiences11:46 - Geofencing and Digital Advertising Strategies16:29 - Geofencing for Targeted Advertising21:04 - Amazon Sales Strategy and Helium 1033:43 - Quality Over Quantity in Product Sourcing37:21 - Tariffs and Manufacturing in the USA40:58 - Reviving American Manufacturing Quality42:28 - Importance of Networking and Event Attendance46:18 - High-Impact Business Development Strategy Sessions52:37 - Helium 10 Elite Monthly Training Session53:16 - Kevin King's Words of Wisdomlium 10's innovative tools.
-
In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency.
Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers.
Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges.
Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights.
In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss:
00:00 - Inside the Amazon Agency World03:56 - Podcasts Inspire Action and Growth06:42 - Long-Term ROI and Building Relationships12:30 - Navigating the Amazon Agency Landscape16:07 - Challenges of Selling on Amazon Agencies20:11 - Quality and Management of Virtual Assistants22:23 - Building Quality Agencies for Long-Term Success28:42 - Agency Growth and Exit Strategies32:31 - Fully Built Out System for Success38:09 - Advantages of Agency Business Model40:39 - Acquiring and Growing Amazon Agencies42:29 - Opportunities and Challenges in Agency Acquisitions46:29 - Building Trust in Agency Success48:18 - Agency Growth Strategies and Optimization53:28 - Exploring Diverse Business Perspectives54:20 - Kevin King's Words Of Wisdom -
Learn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success.
Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success.
In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates.
Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world.
In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss:
00:00 - Managing Seasonal Sales and Cash Flow07:16 - Forecasting Sales Using BSR Rankings 11:28 - Global Product Development and Marketing Challenges17:21 - Scaling a Business and Team Development18:33 - Scaling Amazon Business for Growth 24:30 - Team Growth and Cultural Advantages26:20 - Chinese Sellers and Brand Strategy31:00 - Navigating the Amazon Seller Journey35:33 - Best Conference Meal Experience39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe -
In this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search.
Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce.
In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation.
As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise.
In episode 420 of the AM/PM Podcast, Kevin and Brian discuss:
00:00 - Decade-Long Relationship and E-Commerce Insights09:58 - Amazon Organic Ranking Strategy and DeepM11:19 - Entrepreneurial Philosophy and Competition15:23 - Organic Rank in Amazon19:48 - Amazon Search Rank Optimization Strategy22:49 - Amazon SEO and Deep Learning Analysis27:41 - Optimizing Search Rank Factors for Sales27:45 - Amazon Search Optimization Strategies31:23 - Rank Destroyers in Amazon Search Marketing34:49 - Secrets of Amazon Ranking Factors45:22 - Future of Search Engine Optimization45:55 - Future of AI in Search Optimization49:56 - Dynamic Titles in Amazon Search54:32 - Kevin King's Words of Wisdom -
In this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers.
E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture.
Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration.
The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth.
In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss:
00:00 - Mastering Amazon Listings With Daniela Bolzmann 01:59 - Speaking at Amazon Accelerate Event 08:25 - Amazon Sellers Lack Marketing Psychology 09:13 - Amazon Advertising Strategy and Branding 11:28 - Elevated Content Creation and Process Implementation 15:32 - Enhancing Amazon Listings Through Creative Optimization 17:09 - Amazon SEO Optimization Fundamentals 19:38 - Google Image Traffic for Amazon Products 23:12 - Optimizing Amazon Listings for Search 24:25 - Future of Image-Based Search Tools 27:12 - Common Mistakes in Image Creation 30:23 - Optimizing Amazon Listings With Visual Storytelling 32:45 - Utilizing User-Generated Content for Marketing 36:46 - Seamless Image Design Techniques 42:41 - Exploring Peruvian Cuisine and Fusion 48:11 - Kevin King's Words of Wisdom -
Imagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alternative to expensive express carriers and challenging postal services, making it easier for businesses to venture into Latin America.
From navigating Brazil's protective economic policies to capitalizing on the rising middle class across Argentina and Colombia, we cover the strategies you need to succeed. Our conversation takes a closer look at how mobile phones are transforming shopping habits and how financial landscapes are evolving with the increased use of installment payments. Learn about the pivotal role platforms like Mercado Libre and Amazon play in facilitating cross-border sales, with Sky Postal ensuring timely deliveries and localized support to bridge language and currency barriers.
For those contemplating expansion, the Latin American market is not only less competitive but also offers lucrative opportunities like cheaper ad buys. Whether you're a seasoned seller or facing challenges in the U.S. market, this episode equips you with actionable insights and strategies to enhance your brand's presence and sales. Plus, listen to a personal tale of customs woes that underlines the importance of understanding international trade nuances. Don't miss out on uncovering the untapped potential of Latin America with SkyPostal as your ally.
In episode 418 of the AM/PM Podcast, Kevin, Christie, and AJ discuss:
00:00 - Expand Your E-Commerce Business to Latin America 01:33 - Latin America E-Commerce Logistics Solutions 06:05 - Expanding Latin America Market Reach 11:08 - Expanding Into Emerging Latin American Markets13:05 - Navigating Trade in Latin America16:38 - Options for International E-Commerce Expansion 20:49 - International Shipping Rates and Domestic Services24:21 - Liquidation of Super Bowl Merchandise25:49 - Expanding to Latin America Logistics Opportunities27:54 - Cross-Border Marketing Strategies32:57 - Cost-Saving Fulfillment From Mexico to US35:27 - Latin America Logistics With SkyPostal40:44 - International Shipping on Amazon Prime46:45 - Kevin King's Words Of Wisdom -
In this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies.
Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncovering strategies for leveraging video and user-generated content to boost e-commerce success. We highlight staggering success stories, like those of the Kelsey brothers and Joe Rogan, to illustrate the untapped potential of monetization on podcast platforms. David offers a unique perspective on bridging content creation with e-commerce, sharing valuable insights for both aspiring and established sellers.
Join us as we discuss essential strategies for enhancing your Amazon FBA business, from effective image usage in product listings to transitioning from a YouTube career into Amazon FBA selling. Learn about the importance of storytelling and emotionally resonant language in marketing images, and hear personal experiences about transitioning from selling generic products to building a unique brand. We also explore the value of educational resources and small paid groups in overcoming challenges and inspiring entrepreneurship, emphasizing the need to understand the intricacies of the Amazon selling process.
Additionally, we examine the cultural differences in entrepreneurship between the US and other countries, exploring how understanding the American consumer is crucial for international sellers. Our conversation also touches on the innovative use of AI tools for enhancing product images and Amazon listings, offering insights into staying competitive in the evolving e-commerce landscape. Finally, we reflect on the impact of relationship quality on personal and professional growth, encouraging listeners to invest in nurturing connections. Tune in for an episode packed with actionable strategies and inspiration for e-commerce success.
In episode 417 of the AM/PM Podcast, Kevin and David discuss:
00:00 - E-Commerce Strategies and Monetizing YouTube07:07 - Utilizing YouTube Shorts And It's Algorithm11:29 - Importance of Quality Photo Composition13:28 - Amazon FBA Business Journey16:51 - Scaling Business With Amazon Selling23:10 - Building Confidence in E-Commerce Business27:33 - Transitioning From Nine to Five Jobs29:23 - Business Opportunities in Canada vs USA32:47 - Advantages of Pursuing Opportunities in the US36:57 - Utilizing AI Tools in E-Commerce38:08 - Amazon Comprehend for Image Analysis 43:54 - Benefits of Helium 10 Elite Membership49:15 - Kevin King's Words Of Wisdom -
Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce.
Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy.
In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice.
In episode 416 of the AM/PM Podcast, Kevin and Gina discuss:
00:00 - A Trip to France and the Olympics06:42 - Supporting Women's Sports With Custom Shirt11:33 - Entrepreneurship Journey in E-Commerce12:07 - Transitioning to E-Commerce Success15:16 - Navigating Career Transitions in Business23:04 - Pet Products E-Commerce Growth Strategy24:38 - Entrepreneurial Risk and Investment Amount28:33 - Entrepreneurial Approach to the Pet Industry31:35 - Pet Product Marketing Strategies33:58 - Brand Storytelling and Connection41:21 - Switching from Jungle Scout to Helium 1041:37 - Helium 10 Elite Community Benefits48:02 - Value of Peer-to-Peer Learning50:48 - Entrepreneurial Community Support and Goals51:22 - The Importance of Collaboration in Business53:16 - More Membership Benefits of Helium 10 Elite59:06 - Networking Benefits for Entrepreneurs59:47 - Kevin's Words Of Wisdom -
Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business.
Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days.
As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers.
In episode 415 of the AM/PM Podcast, Kevin and David discuss:
00:00 - From Commercial Pilot to E-Commerce Success04:49 - Commercial Pilot License Requirements and Opportunities09:53 - Pay Discrepancies in the Airline Industry11:52 - Misconceptions About The Aviation Industry14:24 - Perceptions of Pilot Profession 16:53 - Entrepreneurship While In The Airline Industry22:18 - Achieving Success Through Reverse Engineering25:26 - Calculated Risk Pays Off Big 26:59 - Amazon Keyword Manipulation for Brand Success31:03 - Working With 8Fig for Business Funding38:36 - Life After a Successful Business Exit43:40 - Distressed Amazon Seller Turnaround Plan44:45 - Business and Aviation 50:11 - Kevin King's Words Of Wisdom -
Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights.
We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape.
Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom!
In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss:
00:00 - Brian and Janine's Amazon FBA Business Success03:24 - Amazon Sellers Share Insights at Event06:01 - From Pharmacists to Amazon Entrepreneurs10:33 - Success Story of Taking Action14:20 - Immediate Business Success Stories15:25 - Navigating Amazon Growth and Selling Journey20:14 - Advice to Sell Brand and Grow22:31 - Amazon Brand Suspension and Patent Dispute31:02 - Negotiation for Brand Acquisition32:20 - Resolving IP Dispute With Faithful Conversation35:58 - Business Dispute Resolution Conversations40:42 - Turning Around a Nightmare Amazon Business Exit40:46 - A New Brand Acquisition for $40,00045:53 - Airbnb, Amazon, and New Entrepreneurial Ventures49:37 - Damage Control Strategies52:07 - Business Networking and Persistence in Amazon53:11 - Maximizing Amazon-Selling Success53:40 - Kevin King's Words of Wisdom -
Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint.
In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability.
Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth.
In episode 413 of the AM/PM Podcast, Kevin and Steve discuss:
00:00 - Opportunities in E-Commerce for Big Brands01:38 - Amazon's Acquisition of Woot.com06:16 - Retail Strategy of Daily Deal Website08:26 - E-Commerce Consultancy and Growth Strategy14:40 - Revenue-Based vs. Fixed Fee Agency Services17:21 - Navigating Resistance to Amazon Marketplace20:25 - Strategies for Brand Channel Control26:11 - Controlling Inventory and Pricing Strategy28:50 - Dealing With Amazon Resellers32:54 - Channel Strategy and Marketplace Differentiation33:59 - Business Strategies for Retail Success37:35 - Key Price Points for Product Placement40:40 - Brand Strategy in E-Commerce Marketplaces45:21 - Branding Strategies for Amazon Success47:27 - Emerging E-Commerce Opportunities50:59 - Optimizing Walmart Listings for Success54:20 - Unscripted Conversations on AM/PM Podcast -
Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert.
Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally.
Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask.
In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss:
00:00 - Expanding Global E-Commerce With Avask02:42 - VIP Experience at Beyonce Concert08:01 - Leveraging Technology for Business Growth13:59 - Navigating Global E-Commerce Regulations18:37 - Marketplace Regulations20:24 - Navigating European E-Commerce Tax Regulations23:29 - Amazon's Market Expansion in Europe27:16 - EU VAT Compliance Regulations Impact Sellers32:11 - International Tax Compliance and Reporting34:23 - Navigating International Tax and E-Commerce36:48 - Declaring Taxes and Customs42:33 - Expanding International E-Commerce Compliance43:21 - Global Shipping and Customs Impact47:39 - Amazon's VAT Program Conclusion49:23 - Amazon Sellers Facing Compliance Changes56:13 - Kevin King’s Words of Wisdom -
Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to success.
We also explore the experiences of a couple who transitioned to full-time e-commerce with Amazon in late 2022, achieving seven-figure revenue within a year despite having no prior experience. Their story highlights the importance of focusing on building a brand and audience, navigating supply chain challenges, and understanding the difference between revenue and profit. Additionally, we discuss the misleading promises of easy success in e-commerce and the evolving complexities of the industry.
Finally, the episode touches on maximizing sales across multiple platforms, emphasizing the value of learning from those with practical experience. We discuss the impact of TikTok Shop, the strategic alliance between Amazon and TikTok, and the growing influence of influencer-driven sales. For those looking to transition from Amazon to TikTok Shop, we offer practical steps and highlight the importance of having a hero product and effective inventory management. Join us for a comprehensive look at the future of e-commerce and influencer marketing, and discover how you can stay ahead in this dynamic landscape.
In episode 411 of the AM/PM Podcast, Kevin and Josh discuss:
00:00 - TikTok Sales Boost E-commerce Business03:51 - Helium 10 Elite Workshop To TikTok Success08:09 - Building a Successful Amazon Business13:57 - Long-Term Strategy for Amazon Business15:58 - Maximizing Sales Across Multiple Platforms20:50 - Comparing TikTok and Amazon Sales32:48 - TikTok Influencers Boost Amazon Sales35:43 - Maximizing TikTok Shop With Creators42:24 - TikTok Creators and Agency Partnerships45:01 - Leveraging Influencer Agencies Strategically47:47 - Optimizing Hero Products for TikTok51:27 - Future of E-Commerce and Influencer Marketing56:18 - How To Get In Touch With Josh Coleman58:36 - Kevin King's Words Of Wisdom -
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.
Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from.
But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business.
In episode 410 of the AM/PM Podcast, Kevin and Chad discuss:
08:17 - Evolution of Aftermarket Parts Industry11:09 - Constant Innovation in E-Commerce Business13:39 - Challenges of Protecting Intellectual Property18:47 - Evolution of Prosper Show Conferences18:48 - Entrepreneur Launches Various Business Ventures24:12 - Evolution of International Seller Conference29:45 - The Truth About E-Commerce Conferences35:10 - Advanced Pricing Strategies for E-Commerce Sellers39:59 - Enhancing E-Commerce Pricing Strategies40:43 - Effectiveness of Static Pricing Strategy46:03 - More Strategies for E-Commerce Success51:52 - Kevin King's Words Of Wisdom -
Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel.
Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability.
Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling.
In episode 409 of the AM/PM Podcast, Kevin and Adam discuss:
00:00 - Amazon-Seller Journey With Adam Heist00:30 - Is It Adam Heist Or Adam Adam Runquist??06:52 - Entrepreneurship, Life Change, and Reflection16:30 - Van Life Experience in Australia17:37 - Stroke Recovery and Unexpected Setback22:36 - Building a Resilient Business Team23:46 - Lesson on Business Operations Independence26:55 - Business Operations Supply Chain Management29:13 - Business Building and Content Creation32:59 - Business Growth Through Investments and Learning38:19 - Ethics in Amazon Agency Industry38:35 - Expanding Perspectives for Amazon Sellers45:51 - Future of Amazon Selling With AI46:50 - Personal Growth and Business Success49:39 - Future of Keyword Targeting on Amazon53:36 - Future of Amazon Organic Ranking55:32 - Preparing for E-Commerce Success59:26 - Kevin King's Words Of Wisdom - Daha fazla göster
