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In honor of Filipino-American History Month, Joanna Pineda invites Kenneth Mendez, President & CEO of the Asthma and Allergy Foundation of America, on to the Associations Thrive podcast. Kenny discusses:
How his family’s struggles with asthma and severe food allergies influenced his career transition into healthcare and his eventual role at AAFA.How climate change has worsened allergy seasons, leading to longer and more intense pollen seasons, causing an increase in allergies and asthma cases.How he uses business skills developed from corporate roles at Disney and Wall Street to run a mission-driven organization.His Filipino heritage and the values his parents instilled in him, such as a focus on education, family, and loyalty. Why Filipino Americans should consider careers in nonprofits. The culture of giving and service in Filipino communities aligns well with the mission-driven work of nonprofits.How Black Americans are disproportionately affected by asthma mortality and emergency room visits. Despite advances in asthma treatments, these disparities have remained unchanged.How AAFA’s “Asthma Capitals” research shows that cities in the Northeast and Midwest are particularly affected by poor air quality, making asthma more prevalent.AAFA’s HEAL program, which involves partnering with community-based asthma programs to improve asthma outcomes.How AAFA advocates for federal and state-level policies, such as funding for the CDC's National Asthma Control Program, and legislation to improve asthma and allergy care in schools and communities.AAFA’s role in getting sesame recognized as a major allergen in the U.S.AAFA’s free online community, which offers support, medical advice, and access to a network of individuals managing asthma and allergies.References:
AAFA WebsiteGet SupportAsthma Capitals
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How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience?
In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses:
How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career.The importance of intentional decision making, and how inattention and inactivity can force you to make the wrong decision, taking choice out of your hands.Her experience starting as a CEO during the pandemic, and the effort she made to establish connections with staff and member leaders virtually.How Kate knew she was ready for a CEO role after realizing she could anticipate and critically evaluate the decisions of her mentor.How the Endocrine Society honestly evaluates their own strengths and weaknesses. Kate says that associations often have a "rose-colored glasses" view of their programs, which leads to some programs having a longer life than really needed..How the Endocrine Society is driving non-dues revenue by leveraging its large reserves to fund an innovation fund that invests in for profit ventures in the association and nonprofit space.Her advice to first time association CEOs: Your first Board meeting is critical to your success. You want Board members to be confident in their decision to hire you as the chief staff executive.References:
The Endocrine Society Website
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In Recognition Domestic Violence Awareness Month this October, host Joanna Pineda interviews Lisa Fitch, Director of the American Academy of Cosmetic Dentistry Charitable Foundation (AACDCF) for this episode of Associations Thrive. AACDCF provides invaluable services to survivors of domestic and sexual violence, helping restore smiles for people who have gone through some of the darkest and most traumatic experiences imaginable. Lisa discusses:
How Lisa started with AACDCF for 19 years, starting as a case manager before becoming the director.How her background in social work and nonprofit management helps her lead both the foundation and AACD’s nominating and leadership development committee.How AACDCF’s primary initiative, “Give Back a Smile”, provides restorative dental care for survivors of domestic and sexual violence.How the program connects survivors with volunteer dentists across the U.S. who donate their services to repair damaged teeth and restore smiles.How domestic violence survivors often face oral damage, such as broken or missing teeth, which can affect their self-confidence, employability, and quality of life.How over 300 dentists are part of the program, but more are always needed.How the foundation uses data and assessments to evaluate its impact and improve processes, such as streamlining application procedures and ensuring survivors are ready for treatment.References:
AACDCF WebsiteAACD Website
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How do you balance board strategic direction and oversight with operational management? How do you anticipate future industry challenges in your organization, and what role does your board play in identifying those trends?
In this episode of Associations Thrive, host Joanna Pineda interviews Jay Karen, CEO of the National Golf Course Owners Association (NGCOA). Jay discusses:
The diversity of NGCOA’s membership, which includes very exclusive private courses, and municipal courses that want to make golf accessible to all.How public perception of golf is changing through the growth of public golf courses and driving ranges (such as Topgolf), challenging the historical perception of golf as an elitist sport.The importance of keeping governance (the board) and management (staff) separate in associations.How NGCOA’s board helps the association stay ahead by discussing future industry changes, ensuring that the association remains agile. This helped NGCOA recognize the impact of COVID-19 very early in the pandemic.How NGCOA is making efforts to improve diversity and inclusion through initiatives like the “Lead Golf Together” conference to make diverse talent with leadership opportunities.How NGCOA is partnering with smaller associations to extend their influence.How NGCOA is using foresight to anticipate what members may need before they even ask.References:
NGCOA WebsiteMake Golf Your Thing
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In honor of Hispanic Heritage Month, host Joanna Pineda welcomes Eduardo Arabu, CEO of the National Hispanic Corporate Council & Latino DEI Collective (NHCC). Eduardo discusses:
How NHCC offers guidance on recruiting, promoting, and retaining Hispanic professional talent.How NHCC assists companies in reaching Hispanic customers and suppliers.How NHCC supports small Hispanic-owned businesses by encouraging their clients to pursue supplier diversity.How NHCC emphasizes the importance of companies giving back to Hispanic communities through corporate social responsibility (CSR) initiatives.How his background in HR, talent acquisition, government affairs, and media relations led him to become CEO after serving in leadership positions for nearly 14 years.NHCC’s Convening Leaders Program, a program designed to bring member companies together to discuss cultural competency, market awareness, and corporate strategies.How NHCC’s convening and engagement efforts, both virtual and in-person, are driving membership growth by fostering collaboration and thought leadership among Fortune 100 companies.How, despite competition, NHCC fosters a collaborative environment where companies share strategies related to workforce development, recruitment, and retention.The importance of understanding that the Hispanic and Latino community is not a monolith, with over 20+ countries, dialects, cultural backgrounds, and languages.How regional differences affect U.S. Hispanic populations distribution.How NHCC’s Latino DEI Collective focuses on emerging issues (e.g., affirmative action cases) and career development for the next generation of Latino executives.NHCC’s Latino Executive Accelerator Program, a program designed to help Latinos break through the glass ceiling that limits representation in executive roles.His philosophy, encouraging individuals to have a “personal board of directors” of people who mentor, advocate, and support their professional growth.How he encourages Hispanic and non-Hispanic people to celebrate Hispanic heritage all year long, not just during Hispanic Heritage Month.The importance of working with culturally relevant ad agencies and communication firms that understand the diverse Hispanic/Latino makeup in the U.S.References:
NHHC WebsiteNHHC Latino DEI Collective Website
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In honor of Hispanic Heritage Month, host Joanna Pineda brought back Josie Hernandez, President of Association Latinos. Josie discusses:
How Association Latinos came to be. Association Latinos was founded as a LinkedIn community in 2020 and became a 501(c)(3) nonprofit in 2022.Association Latinos’ mission to advance Latino leadership and representation in the association space.Their transition from an informal group to a structured organization with governance and planning.How volunteers play a critical role in the organization's success, leveraging their strengths for growth and governance.Association Latinos upcoming summit called Conexiones on October 30, 2024, in Washington, DC., focused on skill development, embracing cultural wealth, and advancing Latino leadership.The Workforce Trend Survey, sponsored by Association Latinos, that is providing real demographic and advancement data about association executives for the first time ever.How Latinos contributed 41.4% of the growth in real U.S. GDP, despite comprising just 19.2% of the U.S. population. https://latinogdp.us/ The story of her parents navigating challenges, especially with her sister born with Spina Bifida. Josie reflects on her parents, and their influence on her leadership.The importance of supporters and allies in the success of Association Latinos.How Josie is celebrating Hispanic Heritage Month this year!References:
Association Latinos WebsiteJosie Hernandez Associations Thrive Episode 59Workforce Trends Survey Special EpisodeAssociation Latinos LinkedIn community page
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Could investing in innovative food services at senior living and healthcare facilities lead to better patient outcomes and satisfaction? Can elevating the food experience in hospitals help shift public perception of healthcare environments?
In this episode of Associations Thrive, host Joanna Pineda interviews Leah Reily, Executive Director, Association for Healthcare Foodservice (AHF). Leah discusses:
Her Journey from environmental conservation to association leadershipHow AHF members run self-operated food services in hospitals and senior living facilities, meaning the facilities hire their own staff instead of outsourcing to contract management companies to cook and serve food.How self-operated services provide better outcomes for patients, staff, and families.How self-service foodservice is not always more expensive to manage, AND they provide more direct benefits, such as improved food programs and a closer relationship with the facility’s needs.Why and how AHF modernized its brand to adapt to changes in the healthcare food service industry.How the AHF annual conference is ultimately a food conference, which is why AHF brings chefs to help decide on the venue, and there is a cooking competition (Iron Chef style!) that is a highlight during the conference.How sponsors provide food that is part of the meal planning during the annual conference. The positive results from the rebranding: National conference attendance grew by 38%.How the rebrand lifted a weight off the staff, creating a sense of ownership and rejuvenating creativity and innovation.References:
AHF WebsiteAHF 2023 Culinary Competition
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Did you know that corporations that have diverse Board members have been shown to be more profitable and successful than those with less diverse Boards? So how do you get more women on these Boards?
In this episode of Associations Thrive, host Joanna Pineda interviews Shawn Kaminski, Executive Director of DirectWomen. Shawn discusses:
DirectWomen’s mission to increase the representation of women lawyers on corporate boards.How DirectWomen prepares women lawyers for board service through an annual board institute.How DirectWomen serves as a resource for companies looking for diverse candidates for their Boards.How companies with more diverse boards are shown to be more profitable and successful than those without.How there's both a moral and business case for having diverse voices and representation in corporate boardrooms.Her personal journey, going from the American Bar Association, a large well supported organization, to DirectWomen, a smaller nonprofit.DirectWomen’s selective Board Institute program, which only accepts a small number of applicants each year. The small cohort size is intentional, so that DirectWomen can provide personalized attention to ensure participants' success.DirectWomen’s international expansion, starting with high attendance events in London.How DirectWomen will ring the New York Stock Exchange Bell on October 18th to celebrate reaching their 200th board seat milestone.References:
DirectWomen’s websiteMusic from #Uppbeat (free for Creators!):
https://uppbeat.io/t/tobias-voigt/nexus
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What is foresight thinking, and how can it transform your association's future? Is your association prepared for what might happen?
In this episode of Associations Thrive, host Joanna Pineda interviews Jeff De Cagna, Executive Advisor at Foresight First LLC. Jeff discusses:
What foresight thinking is and what it is not.How foresight thinking differs from strategic planning.How foresight is not the same as a prediction or a forecast. Foresight represents anticipating and preparing for what could happen, not what will happen.Why association boards have the duty of foresight.How 5-7 years is the optimal window for foresight planning across industries, professions, and spaces.Foresight asks, “What could happen and how do we prepare the organization for it?”Foresight is not an initiative - it’s a way of thinking.References:
Foresight First websiteASAE Foresight ArticleFuture of Association Boards (FAB) Community Dialogue Group
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This special episode of the Associations Thrive podcast was recorded during the 2024 ASAE Annual Conference in Cleveland. Joanna had just finished moderating a session on open access for journals with Lyn Beamesderfer from ISPOR, Pam Harley of Clarke & Esposito, Dave Jackson of ASPET, and Sharon Kneebone of AAPM, and. After the session, Joanna had a chance to catch up with Sharon in the podcasting booth in the expo hall to continue the discussion about open access.
To learn more about how open access will affect the association world, catch the discussion live in Joanna’s upcoming webinar hosted by UST, on “How Open Access Will Affect Your Journal Strategy and Revenue.”
Sharon and Joanna discuss:
What open access is and how it affect associations that have journals.How journals with research funded by the federal government are highly impacted by open access. How AAPM is going hybrid with its open access: within each issue, some articles are open access, while others continue to be restricted.How journals need to focus on assessing their open access exposure.How associations needs to focus on author recruitment.References:
AAPM WebsiteUST Open Access Webinar
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How are you leveraging technology to streamline operations and enhance the member experience? Are you prepared for the next wave of digital transformation? How do you handle resistance to change within your organization?
In this episode of Associations Thrive, host Joanna Pineda interviews Rebecca Achurch, Founder & CEO, Achurch Consulting. Rebecca discusses:
Achurch Consulting’s process for selecting technology that aligns with your association’s goals.Best practices for smooth integrations and minimizing disruption during adoption of new technology.How to train and support staff, ensuring that they are equipped and confident in using new technologies.How to utilize project management software, video conferencing, and collaboration platforms to keep teams connected, especially in this hybrid world.Strategies for addressing pushback from staff and leadership.How associations can stay ahead by continuously evolving their digital strategies.Using analytics and data to guide technology investments and measure success.How to enhance the member experience through digital platforms and personalized interactions.The top three things associations must do NOW to prepare for the future: address tech debt, budget for tech, hire for digital curiosity.Whether association CEOs need to be tech CEOs; Rebecca says no, but they do need to be tech-knowledgeable.References:
Achurch Consulting
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How do you provide member benefits during a pandemic when your value proposition is built on in-person meetings? And how do you take the helm of an organization when you can’t meet your staff face to face?
In this episode of Associations Thrive, host Joanna Pineda interviews Mike Copps, President & CEO, of the Analytical, Life Science & Diagnostics Association (ALDA). Mike discusses:
The different sectors of the healthcare industry that ALDA members are involved with: Analytical, Life Science, and Diagnostics.How ALDA evolved to match the evolution of the member companies.How involvement in ALDA is by the senior executives of member companies, usually the CEO.How he has been working for associations since graduating from college.His experience working for the largest AMC (association management company) 15 years ago and how different it is to work for a self standing organization. He relies on his small team and outsourced partners to run the organization.How ALDA’s value proposition is built on their in-person events and the networking available there.How ALDA had to pivot very quickly when the pandemic happened, including setting up a zoom account, because they had never even held a webinar before 2020.How ALDA created “collaboratives” for executives running different departments within member organizations, e.g., HR, operations, etc.How ALDA holds two major conferences a year, one in Boston and one in San Francisco, the two major biotech hubs. They also host regional dinners throughout the year.How the organization is at a crossroads because their events are becoming very popular. ALDA is questioning how to expand the events while keeping them intimate.How ALDA provides a quarterly market assessment, compensation survey, and a D&I survey. These reports are key to member value.ALDA’s diversity initiative to attract more women and people of color into the membership and their conferences.How he’s headed to Japan to attend an international conference for a partner association which aligns with ALD’s strategy to hold a meeting, breakfast or reception within the confines of a partner organization conference.References:
ALDA WebsiteJapan Analytical Instrument Manufacturers’ Association (JAIMA) WebsiteALDA Market Data
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How do you ensure that your organization is forward facing? How do you inspire Board members to be involved in recruiting new members? How do you make sure that the next set of leaders will be well trained and focused on the strategic plan?
In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, ED & EVP and Karen Niven, President of the Association of Healthcare Value Analysis Professionals (AHVAP). Dr. Hudson and Karen discuss:
How healthcare value analysis professionals work to improve the overall patient experience, reduce costs within the system, and make healthcare affordable and available for all.How Karen is a nurse by training and how she found a home and her people in the AHVAP community.How Karen was motivated to become a board member because through her training as a nurse, she learned that you always leave organizations and places better than how you found it.How good relations between the chief staff executive and the board really power associations to success.How these good relations are the result of trust and dedication towards a shared goal.How AHVAP recently held a Future Summit that brought together people from all organization types, levels, and functions in healthcare to talk about clinical innovations and making healthcare better.How they reached out to an academic partner to help them document what they discussed during the summit to hopefully encourage more research.How a lot of innovation is coming from the industry partners, so they can’t be excluded from the conversation just because they aren’t doctors, nurses, or working in hospitals.How the board has a very active role to play in the recruiting of new member. Karen, as board chair, expects board members to post about what AHVAP is doing, as well as post about AHVAP membership to their networks. AHVAP provides toolkits for board members to use, including graphics and messaging.How Karen and Hudson are working together to ensure that when the next set of leaders come in, they will be well trained and laser focused on the AHVAP mission.References:
AHVAP WebsiteAHVAP Annual Conference and Industry Partner Expo
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What are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?
In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:
The idea that sparked the creation of Vehicle for Good.How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.How before starting Vehicle for Good, James worked in communication for two very large churches.How Vehicle for Good’s selection parameters ensure that a worthy nonprofit is selected.How Vehicle for Good has utilized corporate and individual influencers to promote its sweepstakes.His tips for working with influencers for mutual benefit.How vehicle sweepstakes entries are tax deductible.References:
Vehicle For GoodNonprofit ApplicationForrest’s Auto ReviewsAmericanmusclehd
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Note: Be sure to listen until the very end, after the outro, for the bloopers. :-)
For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:
Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:
What's new about their podcasts.Association statistics and demographics.Kiki’s new association podcast directory.Market fit when developing new products and how associations need to develop an entrepreneurial mindset when developing new products.The looming membership cliff.A few of their favorite episodes and the key themes of governance, reinvention and entrepreneurship that keep popping up during the podcast interviews.Their crazy predictions for the future of associations.References:
DelcorReboot ITAssociation ChatAssociation Chat PodcastBreezioAMSGeekThe Association PodcastPropFuelAssociation Strong
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How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?
In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA).
David discusses:
How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.How even though it’s a mature industry, there are new CPG (consumer packaged goods) start-ups and new products coming out every day.How David became introduced to trade associations through the U.S. Chamber of Commerce where he spent many years working; at one point he was Chief Operating Officer.How as CEO of a trade association, you strive to get to a point where CEOs of your member companies trust that you understand what they worry about.How David loves touring factory floors.The importance of getting a depth of engagement from staff at all levels of member companies, so when the dues bill comes in, the membership renewal is a given.How CBA membership is growing, thanks in part to their successful public policy work and their events.How they hold a CPG (Consumer Packaged Goods) Summit every year, this is the premier summit for executives from the top companies in the industry.One of the biggest challenges for CBA is telling the story of the industry, including sharing how they are the biggest manufacturing industry in the U.S.How one of CBA’s goals is to pick out the hardest challenges that their industry is facing and then “run at those very hardest things.”How the trade association business has changed because of the explosion of media.How associations need to revamp their events and conferences every year or risk having stale events that people stop attending.How members want authentic communications from their trade association.References:
CBA WebsiteCPG Summit
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How do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession?
In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses:
What healthcare value analysis professionals do, and how they strive for exceptional value for patients and healthcare professionals; it’s about more than just price.How the profession has become multi-disciplinary and now includes nurses, doctors, laboratory professionals, infection preventionists, supply chain professionals, pharmacists, professors, and more.How AHVAP created a way to measure competency in the profession through its board certification.How value analysis professionals focus on patient and healthcare safety through the sourcing of proper equipment and supplies.How he just become a CAE (Certified Association Executive)How Hudson wears two hats; He is ED of AHVAP and also owns a consulting practice.How AHVAP is doing interesting things through industry partner collaborations because a lot of innovation of products and technologies come from across the industry.How industry partners can now vote and receive the same benefits that healthcare professionals get.How AHVAP created a code of conduct for industry partners to prevent conflicts of interest.How AHVAP has a board certification for value analysis professionals.How AHVAP is creating microcredentials so that members can develop expertise in very specific topics and mature members can continue to learn and grow.How AHVAP is creating customized development plans for teams within an organization.How membership has tripled in the last 18 months.AHVAP has a future summit coming up this summer where the entire profession will be looking at what's next for analysis value professionals.References:
AHVAP WebsiteIndustry Partner Expo
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How do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again?
In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses:
How Qiqo stands for Quality In, Quality Out.How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effectively together.How Qiqo was an early Zoom API integrator, stringing Zoom meetings together to create breakout rooms.During the pandemic, she and Lucas Cioffi decided to focus on Qiqo full-time to help associations and nonprofits create a variety of different online meeting formats.How she calls the entrepreneurial journey “crazy fun.”The company’s pivot away from virtual meetings to an online marketplace, or a Buyer’s Guide on steroids, to help association members connect and find partners.One lasting effect of the pandemic is that today, we are able to meet and connect in a meaningful way online because that’s now an acceptable way to connect.Qiqo’s goal to help their clients be THE network, be THE community for their members.References:
QiqoAssociation Marketplace
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Crucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector.
In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss:
The purpose and goals of the Association Workforce Trends survey.How everyone in the association space, from CEOs to entry-level employees, across all demographics, should participate in the surveyThe demographics and professional development questions included in the survey.The relevance of collecting data on work settings and salary comparisons across regions.How the survey aims to fill a gap in data on DEI initiatives within the association community.How diversity, equity, and inclusion within the association community drives meaningful change and supports professional growth for all groups.References:
Take the survey!Association Latinos WebsiteAssociation Latinos LinkedIn PageASAE AANHPI LinkedIn PageBlack Association Executives Website
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How do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative?
In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:
How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of industries across the country.How SOCMA focuses on three things:B2B NetworkingAdvocacySafetySOCMA has different ways to connect members, including:On online directory that lets companies find contract manufacturers based on the most specific of capabilities.Lead sheets that allow companies to specify their needs, with help from a SOCMA members; these lead sheets are circulated to all members. To date, nearly 300 lead sheets have gone out to members, and an estimated 55% have resulted in business for members.A tradeshow that connects companies with members.SOCMA had sold its tradeshow many years ago and when they did, they realized that the industry lost a critical way to network, share and find partners. Many years later, SOCMA bought a tradeshow and is on the way back to a thriving show.How SOCMA advocates to regulators around the special circumstances of contract manufacturers, who manufacture different chemical on a daily, weekly and monthly basis.How SOCMA provides members with a suite of safety trainings and guidance documents.SOCMA membership is growing and the organization is thriving.The new SOCMA strategic plan calls for SOCMA membership to become a “business imperative” - we love this bold thinking and messaging!References:
SOCMASOCMA Show
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