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On today’s episode, our guest is Brian Bogert. He's an incredible individual who has gone through a remarkable journey, including the loss and reattachment of his arm. He shares his inspiring story on stage but also offers insights on how to have a significant impact and generate income. In our discussion, we explore his business growth strategies and how he leverages his speaking career to make a difference. If you're looking for both a compelling story and practical advice to launch or grow your speaking business, you're in for a treat. So let's dive into the episode and hear from Brian himself.
[1:50] Do you mind sharing with everyone what your actual message is when you step into the world?
To put it plainly, I often declare that my primary roles are as a husband and father. However, my actions didn't always align with this declaration. There was a significant period in my life where I found myself reacting to situations or feeling a certain way due to actions that I believed were in line with my intentions, but often were not. Looking at my journey from a high-level perspective, when I was seven, I endured a traumatic accident where I was run over by a truck, resulting in my left arm being torn from my body and then reattached. While this event has been a cornerstone of my narrative as a speaker, I later realized that it also contributed to unresolved issues that I suppressed for years, leading to periods of turmoil. However, an experience later in life dramatically shifted my perspective and allowed me to realign with my values. Today, I collaborate with individuals and organizations to uncover and eliminate hidden obstacles, transforming them into opportunities for growth and success. Much of our focus centers on understanding human behavior and fostering meaningful connections, ultimately enabling individuals and organizations to operate at their highest levels of performance and potential.
[4:10] What was your personal journey in working through that? What did you do differently than most people do?
From the outset, it's crucial to acknowledge a couple of phases in my journey. When I emerged from the hospital as a child, I often drew attention due to the teddy bear I held between my arms. People would inquire about what happened to me, expecting a mundane response. Instead, I would bluntly reveal that I was run over by a truck, causing 99% of them to pause and seek validation from my parents. This experience led me to believe that others wouldn't understand or believe my truth. Consequently, I embraced the idea that mindset and mental toughness were paramount. This mindset served me well for a while until I experienced a snowboarding injury at 20, leaving me isolated and resentful as others adhered to the narrative of my self-sufficiency. Realizing the need for vulnerability and authenticity, I embarked on a journey to foster genuine human connections. Despite achieving material success by age 27, I felt a profound sense of loss as I realized it had come at the expense of my true self. This pivotal moment led me to hire my first coach and transition into a profession where I could utilize my story to inspire others.
[12:50] How did you begin building your speaking business? What was your approach?
In the beginning, my main focus was on getting as many repetitions as possible with the initial framework, concept, and messaging. Whether it was through podcasts, conference submissions, or other platforms, I tested various languages and observed what resonated with people in real time. Feedback was crucial, and I remained open to adjusting the message to better connect with the audience. While I had prior experience speaking on stage, podcasts opened up new opportunities and allowed me to build relationships with hosts and event organizers. Through these interactions, I aimed to create deep value and impact without solely focusing on selling from the stage. My goal was to transform the audience's experience and leave a lasting impression. As I gained clarity on my message and built assets like a speaker reel, I leveraged referrals and cold outreach to expand my opportunities.
[18:10] What was your process for figuring things out and getting started? Did you rely on asking a lot of questions? How did you pave the way to getting the information and traction you have now?
To be completely honest, a lot of my speaking approach stems from the strategies I used to create growth and impact in my previous business. I've been using video for prospecting and communication for 15 years because I understand that words alone don't convey the full message. With video, I can communicate tone, cadence, and nonverbal cues, which builds trust at a deeper level. This approach has roots in my experience negotiating complex deals with multiple decision-makers. Speaking, in comparison, feels easier because typically there are fewer decision-makers and quicker conversations. My goal is to insert humanity into my interactions and ensure that people can feel who I am beyond what they find online. Recently, I delivered a keynote for a $500 million surface contractor after a serendipitous website submission led to a direct phone call. By engaging in personal conversations and sending follow-up videos, I was able to land the deal and secure a consulting contract. I believe that the more intentional and congruent I am in my interactions, the greater the impact I can make, leaving a lasting impression wherever I go.
[25:25] When did you realize that simply sharing your story wasn't enough and that there needed to be substance behind it? How did you develop that understanding and begin implementing it into your speaking engagements?
I've been speaking for philanthropic reasons for over 20 years, mainly sharing my personal story for motivation. However, as I transitioned into professional speaking, I realized the importance of creating depth and impact beyond just telling my story. While my story can be compelling, I've learned to quickly normalize it and integrate relatable elements that others can connect with. Instead of solely relying on my own experiences, I studied and incorporated stories of well-known figures into my talks, but I found that forced and disconnected. Therefore, I focused on understanding the emotional and mental states I was in during pivotal moments and how I navigated through them. By sharing pragmatic applications and methodologies, I aim to leave a lasting impact and create inflection points in people's lives rather than just being a fleeting memory.
[32:20] What strategies are you employing to access higher budgets and build your brand?
Currently, my main focus is aligning with what you just mentioned. Historically, most of my opportunities stemmed from direct efforts and referrals. I'm now working on refining my outreach strategy. Despite speaking for large organizations, there are still untapped pathways in the speaking business that I aim to access. While I've been fortunate with referrals and good speaking fees, there's a gap between where I am and the top tier. My motivation for speaking has evolved from seeking higher fees to tying it to a deeper purpose aligned with our broader mission. Each speaking opportunity is a chance to amplify our impact and inspire others. I'm now aiming to identify the right audience and establish consistent outreach systems. Consistency over time is key, and while outbound efforts remain important, having reliable systems in place will make them complementary rather than essential.
Key Quotes
[8:10-8:18] Trashing your past is not your fault, It just becomes your responsibility once you become aware of it or you start burying others in yours.
[12:55-13:00] Having a great message is one thing but getting it on the stage is another
How to connect with Brian Bogert
Instagram: https://www.instagram.com/bogertbrian
LinkedIn: https://www.linkedin.com/brianbogert
Website: https://www.brianbogert.com -
In today’s episode, our guest is Sam Primm. Sam's unconventional approach to challenges, rooted in faith and openness, has led to remarkable success in real estate and education, as well as amassing a significant social media following. Despite his achievements, Sam remains humble and genuine, proving that success doesn't always require flashy displays.
[2:08] Why should I listen to you?
I suggest you listen to me because I offer a unique perspective. Perception, the lens through which we view the world, is a genuine perspective. It involves removing oneself from a situation to see it from the world's viewpoint, which is often the most beneficial. Hence, I believe we could have many engaging conversations about perspective and perception during our next coffee meet-up, delving deeper into the topic.
[3:00] Where do you get to the point of really wanting to hear the truth?
It's truly been quite a journey, my friend. We have ample time to delve deeper into this. In the past, my approach was simply to roll up my sleeves and outwork others, which certainly propelled me to a certain level of success. However, I've come to realize that mindset plays a pivotal role. When I adopted the mindset of seeing the bigger picture, I experienced significant personal, professional, and financial growth. Interacting with individuals who are far ahead of me has shown me that their mindset, more than anything else, has been the catalyst for their success. It's about shifting your paradigm and understanding that reaching the next level requires a certain degree of detachment from oneself, whether it's driven by vanity or a genuine desire to help others.
[4:10] What was your mindset and experience prior to making this shift?
I was initially on the traditional path of working a job while attending college, following the idea of working until retirement, saving money, and living frugally. However, my perspective shifted when I started investing in real estate on the side with a friend and witnessed its potential. Recognizing this as my new path, we dedicated ourselves to real estate, eventually leaving our jobs in 2018 to fully commit. Entrepreneurship brought its challenges, including managing employees, payroll, and overhead costs. To overcome these hurdles and continue growing personally and professionally, I sought guidance from successful mentors and invested in mastermind groups.
[5:58] What enabled you to overcome that hesitation and take the leap into pursuing what you're doing, considering that many people often find themselves stuck in a similar situation?
I believe there's likely some ignorance in simply diving into things without fully grasping the potential consequences or overanalyzing. However, this tendency to take action without hesitation can be both advantageous and problematic. While it propelled us forward, it also means I struggle to find contentment and live in the present moment. This approach has its benefits and drawbacks—it propelled us to quit our jobs and achieve significant success in real estate, but we often neglect to appreciate the journey. It allows us to bypass obstacles that might otherwise hold us back, but it also means we miss out on the opportunity to savour the experience. So, I think the main issue is that I acted impulsively without much consideration.
[7:20] What specific action or decision separated you from simply having a mindset shift to actually living the dream of quitting your job?
I believe I began to recognize the significance of sharing my story and its impact. As I started posting on social media and witnessing others' stories, it bolstered my confidence. Seeing the tangible impact on myself, my business partner, and others encouraged me to believe that if they could do it, we could too—both online through social media and collectively as a team. It was primarily about building confidence, as I needed to witness firsthand the effects of sharing our journey.
[8:00] How did you navigate conversations with your partner, friends, or even spouse who might have had doubts or concerns about your decision to pursue your business endeavours?
Moving forward, I'll refer to my business partner as Lucas. It became evident to us early on that when the right combination comes together, the synergy can be exponential. Having known each other since middle school, and then progressing through high school and college together, Lucas and I share a deep history. Our bond has been forged through various experiences, including standing up for each other in numerous situations. We even ran a painting business during college, balancing work with our shared interests. Transitioning into the real world after college, we realized that real estate offered a promising path to success, even without substantial initial capital. This shared realization led us to embark on our journey in real estate together, a decision that has led to tremendous growth. Currently, our team consists of 47 members, with around 15 of them being longtime friends. Despite the common advice against mixing business with personal relationships, we've found success in intertwining the two aspects of our lives.
[9:50] How do you maintain long-term relationships with individuals who may bring about challenges or headaches without compromising your standards?
We've encountered our fair share of challenges along the way, but we've become adept at addressing them proactively by setting clear expectations and fostering open communication. Everyone on our team understands the value of their role, and we've occasionally had to reassign individuals to different positions. Fortunately, having multiple companies allows us to find the right fit for both the individual and the company culture. While we don't exclusively hire friends, knowing that they have our backs due to our longstanding relationships is invaluable. Trust and loyalty are paramount to us, as they are more important than simply hiring someone with a specific skill set. In our flipping company, for example, the COO, who happens to be Lucas's brother-in-law, oversees operations, and everyone respects his authority because we hold him accountable to certain metrics.
[11:40] Can you describe a moment when you felt weighed down by challenges and how you navigated through them?
Amid current worries and ongoing pivots, I'm reminded of one of our early challenges. About seven years ago, shortly after diving into real estate, Lucas and I encountered a setback when we purchased a trio of houses, only to realize that two of them were bad deals. Facing the prospect of bringing a substantial amount of money to the closing table to salvage the investment, I was ready to throw in the towel on real estate. However, Lucas remained level-headed and optimistic, assuring me that we would find a solution. This experience taught me the value of having a supportive partner to navigate challenges and persevere through setbacks in our entrepreneurship.
[18:15] Do you struggle with not only creating systems and SOPs but also with developing others to reach your level of skill and expertise?
Trust is paramount in any partnership, particularly when navigating challenges and accepting the inevitability of mistakes and inefficiencies as part of the growth process. I've come to understand that despite having meticulous standard operating procedures, human error is bound to occur. This realization has underscored the importance of surrounding myself with individuals who excel in areas where I may lack proficiency.
[19:32] What specific area of expertise do you possess where you feel confident in offering guidance and support to others who may encounter similar challenges?
One of my strongest areas of expertise lies in handling social media, which I've dedicated myself to for the past two and a half years. Beginning in 2020, I focused extensively on building my presence across platforms such as TikTok, YouTube, Instagram, and Facebook. Through consistent effort, investing around 30 hours per week, I've been able to amass a combined following of 2.7 million followers. Having experienced firsthand the intricacies of social media growth, I often find myself approached for advice on this topic. I've observed that many individuals struggle with authenticity, often due to outsourcing video production or lacking original ideas. However, I've found that this issue can be easily resolved by prioritizing authenticity. Social media has become a skill that I've honed, and leveraging its power effectively has been one of my most valuable abilities developed over the past year.
[23:55] What is something that many people overlook or underestimate that you found to be essential?
For social media specifically, I've accumulated a substantial number of videos with over a million views—likely well over 50 in total. Interestingly, almost every one of these videos has been recorded on my phone and edited directly within apps. Conversely, I've also invested significant time and resources into more elaborate videos, which have been meticulously crafted by my editing team, sometimes taking up to 13 hours to complete. However, despite their polished appearance, these videos have often failed to resonate with audiences in the same way as the simpler, more authentic content. Through numerous discussions with peers, I've come to realize that simplicity and authenticity are what truly resonate across all platforms. People gravitate towards content that feels genuine and straightforward, as they're primarily seeking entertainment or quick information while scrolling through social media. This insight was gleaned from my own experiences, where I initially found success with raw, unfiltered content recorded solely with my phone. Attempts to "fancy it up" often resulted in a loss of traction, reinforcing the importance of simplicity and authenticity in social media content.
[23:54] What was the main focus for you as you began to delve deeper and refine your approach?
Initially, my approach to posting on social media was quite spontaneous—I didn't have a concrete plan in place. I would describe it as a "post-analyze-post" method, where I would upload content and then meticulously analyze the analytics afterwards. I'd examine why certain videos performed better than others, scrutinizing factors such as the background, hook, length, or background music. This process of trial and error continued for about three years, during which I focused on posting as frequently as possible in pursuit of potentially viral content. However, after amassing a significant following, I've begun to transition towards a more strategic approach. Now, I create content tailored specifically to three distinct avatars that we've identified as our target audience. This shift allows us to create videos to attract and engage with these specific demographics. Overall, my initial strategy of creating viral-worthy content without a specific target audience proved successful to a certain extent, but now I'm focusing on creating content with a more intentional and targeted approach.
[39:18] What does your greatest direction look like for all these things coming together?
My original goal was one house a year for 10 years, which we surpassed. Then it was $25 million in real estate by 2025, achieved in 2020. Now, we've set bigger goals with deeper meanings: building a billion-dollar organization, owning a billion dollars in real estate, and bringing an NBA team to St. Louis. While NBA ownership is appealing, it represents more than just a status symbol—it signifies financial success, community impact, and job creation, all of which align with my vision for St. Louis's future.
[41:17] Do you want to revive the existing team or build an entirely new team from scratch?
My idea revolves around syndicating ownership of an NBA expansion team through social media. This entails offering small ownership shares to a broad audience, allowing individuals to invest in the team for a fraction of the cost. Unlike the Green Bay Packers' ownership model, this would be a legitimate investment, providing shareholders with returns and income akin to syndicating apartment complexes. By engaging fans across the country as stakeholders, we aim to raise significant capital and cultivate a loyal fan base that supports the team both financially and emotionally. It's a novel approach that could revolutionize sports ownership and fan engagement.
[48:08] What promise did God make to the world when he created you?
I believe I'm here to inspire millions of people to break free from their ordinary lives so they can achieve more. By increasing their income, they can give and donate more, ultimately gaining financial stability and control over their lives.
Key Quotes
[3:45-3:49] If you want to get to a certain level; you have to remove yourself to a certain degree if you want to get there efficiently.
[17:17-17:21] You have to have had a certain modicum of success to learn some lesson.
How to connect with Sam Primm
Instagram: https://www.instagram.com/samprimm
Facebook: https://m.facebook.com/fasterfreedomcommunity
LinkedIn: https://www.linkedin.com/samprimm
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In this episode, our guest is Katie Horwitch. She is the author of "Want Yourself, Shift Yourself," engaging in a captivating conversation. In this episode, we delve into self-discovery, personal development, and addressing negative self-talk. How did you develop the desire to be yourself and cultivate a sense of competence to progress in life? Explore the journey of turning dreams into reality as Katie walks you through tactical ways to make it happen. Without further ado, let's dive into the episode with Katie Horwitch
[2:34] Why should I listen to you?
Being an introvert and a highly sensitive person, if I initiate a conversation with you, it's because I see the potential for meaningful interaction between us.
[3:25] What are the things that are deeply important to you?
That's a great question because, as someone with a contrasting personality – a gregarious introvert or what some might label an extroverted introvert – people often mistake me for an outgoing person. However, I tend to keep to myself not because I'm guarded but because I'm a professional observer, always absorbing data from people and the world. Meaningful conversations in this setting, not during a keynote or workshop, stem from something I've noticed in you and grown curious about. When it comes to making adult friendships, many find it daunting, assuming it involves constant small talk. I prefer to reverse-engineer the situation, considering the type of connection and feelings I want to cultivate. I'm genuinely invested in our conversation and our interaction, with a focus on the 'so what' – what happens afterward and beyond.
[7:00] What sparked your intense curiosity in professional settings like NFL teams, and have you ever been perceived as stuck up for being a listener rather than an immediate talker?
Both questions are intriguing, but the second one stands out. Regarding the first, people often talk about rediscovering their childhood free-spirited selves. However, I've been hypersensitive and a keen observer since birth, not just emotionally but to lights, noises, and people's moods. Thankfully, this trait wasn't discouraged overtly, though growing up in the '80s and '90s, societal expectations leaned toward being loud and confident, particularly for women.
While I absorbed the world around me, the societal push for confidence without appearing narcissistic created a dynamic where I became a social chameleon. I adapted to avoid being labeled as off-putting or arrogant, honing this skill through life's ups and downs. Regarding the second point about being perceived as unfriendly for not talking much, I rarely encountered that due to my heightened awareness. Growing up in a talkative family, meeting my introverted husband highlighted my tendency to fill silence.
[13:02] How did you get to the point of finding that space between your husband where you could learn to be quiet?
I found myself filling space in certain situations, driven by a desire for something specific. Your example of a group of seemingly self-centered individuals resonates – perhaps they seek acknowledgment or lack opportunities to express themselves elsewhere. As an internal processor in a world of external processors, I sometimes need to process aloud, and my husband, lovingly, called me out on this. I realized my tendency to fill space comes from a desire for connection, born out of being a recovered people pleaser.
[16:25] What was your journey to this point like?
As mentioned, I grew up with hypersensitivity and heightened observance. Navigating life, I faced a constant tug-of-war between my self-confidence, the subtleness within me, and societal expectations, especially for women. There was an unwritten rule against being too loud or taking pride in accomplishments, which wasn't conducive to embracing one's strengths. Reflecting on the mental health conversations prevalent today, it's clear that such discussions weren't part of the narrative during my upbringing as a child of the '80s and '90s. By the time I reached college, the struggle with control intensified. As a musical theater major at the University of California, Irvine, the facade I had maintained for connection and belonging crumbled. This led to a complex mix of eating and body-related disorders, an issue compounded by the limited discourse around mental health in 2006-2007. In those times, the conversation about these disorders was binary, lacking nuance. My personal struggle compelled me to turn my hyper-observant nature inward for self-reflection. Recognizing that something wasn't right, especially as someone in tune with my body like you as an athlete, was a pivotal moment.
[21:30] How did you navigate that?
I underwent a journey driven by the pursuit of perfection, particularly as a musical theater major relying heavily on my voice and body akin to an athlete. The impact was tangible, affecting my voice to the extent that I lacked the necessary muscle and breath strength for singing. Instead of being overly critical, I started providing constructive feedback by observing how I responded to conversations, feelings, and thoughts. This introspection revealed the prevalence of what I call "casual negativity" – the habitual use of negative language, both internally and externally. Recognizing this internalized language, I realized the need to delve into its origins. To shift my self-talk, I understood the importance of addressing the underlying beliefs rather than merely affirming positivity on the surface.
[24:15] How did that lead to this book?
The book, "Wanting Yourself: Shift Your Self-Talk and Unearth the Strength in Who You Were All Along," posits that self-talk is neither inherently positive nor negative; it's the interpretation and subsequent actions that carry weight. The central idea is that self-talk serves as information, and the book advocates starting with the "self" aspect rather than solely focusing on talk. Comparable to addressing the root cause of a persistent cough, the book provides a practical blueprint for understanding and transforming self-talk.
With a foundation in 16 years of research, writing, and speaking on the subject, it dives into the reasons behind our self-conversations and emphasizes the crucial shift needed. It endeavors to empower readers with practical tools, enabling them to navigate the process independently and recognize the urgency and significance of this transformation in our society.
[29:14] How does somebody shift their self-talk?
I appreciate your emphasis on proof points, a crucial aspect. The initial step, as discussed in the book, involves redefining and reevaluating our self-talk practices. Often, people tend to categorize self-talk as either positive or negative, but I see it simply as self-talk, where our feelings about what we say to ourselves shape our self-perception and subsequent actions. Some claim they don't grapple with negative self-talk, similar to stating they never get tired. Acknowledging the inevitability of discomfort and negative self-talk is vital. Just as knowing how to respond when tired is essential, understanding the underlying message in uncomfortable feelings can guide meaningful actions. The process entails unraveling layers and discerning genuine events from emotional responses. Redefining positivity is another crucial aspect, focusing on sustained positivity rooted in proactive behavior rather than reactive responses. For instance, if someone frequently acts as a social chameleon, the feeling of inadequacy may be tied to a genuine desire for connection. Acknowledging and embracing one's true self in smaller, everyday moments serves as proof that authenticity is liberating, especially before significant moments that may feel high-stakes.
[40:34] What happens to your identity when you've done this habit?
There's a prevalent notion about thoughts becoming things, and in a podcast conversation, I explored the idea that thoughts, feelings, and beliefs define who we are. These elements are significant and often developed over time, as therapy sessions can reveal. Building a sense of self is an ongoing process, not a quick fix. Your focus on long-term self-building raises the question of the "so what" after forming good habits. I believe our self-talk is the narrative we tell ourselves and others, shaping how we engage with the world. In a complex world with ongoing challenges, our reactions are rooted in the self we've cultivated. When individuals lack a solid sense of self, harmful behaviors like othering or joining harmful movements can arise as a way to combat discomfort. In essence, building these habits goes beyond a mere desire; it's a necessity to be the positive change we want to see in the world.
[50:28] What promise did God make to the world when he created you?
She will be exactly who she needs to be
Key Quotes
[24:37-24:50] Self-talk isn't inherently good or bad; it is what we do with that information that informs what we do next and next.
[37:50-37:55] Self-trust can be built in small and everyday moments
How to connect with Katie Horwitch
Instagram: https://www.instagram.com/katiehorwitch
Facebook: https://www.facebook.com/katiehorwitch
Website: https://www.katiehorwitch.com
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In this episode, we have the remarkable Glen Lundy joining us. Glen's journey is fascinating, from a fulfilling career to an expansive life. He didn't settle; he leaned into that yearning for growth. In this episode, Glen unveils the inner workings of his mind, the pivotal shifts, and the lessons extracted from challenging moments. From seven-figure businesses to a loving family, Glen's story is a testament to intentional living and legacy-building. Join us as we delve into the behind-the-scenes of creating an extraordinary life. Let's dive deep into this insightful conversation.
[4:32] Why should I listen to you?
I've had conversations with many people in random places. My wife will tell you I've never met a stranger. And I love having those conversations. I would say you should listen to me because I'm likely to ask you questions that will inspire deeper, meaningful conversations that you might not normally have. I love asking people questions, learning about humans, and sparking real conversation. In today's day and age, sometimes that can be challenging, with everything being brief and short. So that would be the main reason you should talk with me. Then I've got a little wisdom. I've got a little experience. I'm a husband to one and a father to eight. I am a speaker. I've spoken on stages all around the world. I've written a few books, and I've built this, now my second multimillion-dollar company. So I've got a little experience and wisdom and might be able to provide a little value. But most importantly, I'll make sure you feel good about yourself by the time we're done.
[6:58] At what point did you discover your true drive? Did these goals align for you, or did your true drive emerge separately in your journey?
There's a book called "The Second Mountain" discussing how we're taught to chase conventional success but often hit a midlife awakening, realizing there's more to life. I spent 25 years setting myself up financially. In the last six years, I shifted to building a life-centric business. I value investing time over spending it. I'm passionate about the power of words. I had a realization during a conversation where someone spoke about investing in various aspects of life but casually spent time on non-productive activities. This led me to eliminate the concept of "spending time" and approach everything as an investment with an expected return. This mindset shift allowed me to invest in relationships, business, fitness, personal growth, and mental health, understanding that not all investments require equal effort.
[15:18] What were the subsequent steps in your decision to fully embrace what you're doing now?
Yes, for the next year, our focus was solely on chasing dollars. I would accept speaking engagements wherever the pay was good, and we even created and sold planners to generate some income. This was during a time when we were figuring things out. Throughout that year, I observed deficiencies in the auto industry, particularly for individuals at the owner or general manager level. While there's abundant training for sales and finance managers, there needs to be more mentorship for those in top positions. Recognizing this gap, I decided to lean into it. I noticed a unique opportunity to teach others how to run a dealership successfully, something not commonly done by those who've achieved such positions. Realizing this gap, I started conducting workshops and webinars. Eventually, I incorporated strategies for monthly recurring income, leading to the creation of the 800% Elite Automotive Club. Now, I assist dealership owners across the United States and Canada through a monthly membership program, helping them scale their businesses. It has been a journey of figuring things out and seizing opportunities.
[18:10] If someone hears your story and resonates with it, feeling stuck in a safe but uninspiring career, what advice would you offer to someone who might have an inkling that they can make a change, even if not necessarily starting their own business?
Take a close look in the mirror and at your current opportunity. Ask yourself, have you truly maximized it? Many people express a desire to quit their jobs and become entrepreneurs, but my advice is to assess if you've squeezed the most out of your current situation. Remember when you eagerly sought that job, dressed up for the interview, and felt it was the greatest thing ever? Now, after a year, five years, or a decade, have you become the best at it with no further room to grow? When you reach that point, doors will naturally open, and you'll see the path you should take. It's not a forced decision. Personally, I didn't plan to quit my job that day; I focused on being the best, and the opportunity to move forward presented itself.
[22:35] When someone hasn't fully committed to their current opportunity but is considering a change, how do you balance perseverance for growth with knowing when it's time for something new?
If you find yourself not loving your job and waiting for everyone else to be right, consider a different perspective. The issue isn't the job itself; I know janitors who genuinely love what they do. It's about winning at your role, building relationships, and feeling a sense of purpose and pride in your work. Financial gain might not be the driving factor for everyone. It's not a one-size-fits-all situation; it's about the person behind the position. If you currently hate your job, it's likely because you're not winning at it. Find a way to succeed, and then you can determine if this is the right fit for you or not.
[35:25] How did you discover the ability to build a relationship with discomfort?
I'm not sure if I can say I love it; I think it's more fear. I'm more scared of death than loving the process. I recently challenged my beliefs and decided to train for a marathon, something I once thought was crazy. As a sprinter, long-distance running seemed pointless, but I wanted to question my beliefs. I trained for 30 weeks, ran 20 miles, and was supposed to participate in the Boston Marathon, but I decided not to. It wasn't about the ribbon; it was about pushing my body's limits. I didn't love a single mile of the training route, but I gained the knowledge that I could do hard things. Similarly, my wife and I got back together after a divorce. To spend more time with her, I joined her in hobbies I hadn't tried before, like doing a half Ironman. I hated every minute of it, but it created a shared struggle and strengthened our relationship. The medal didn't matter; it was about the valuable experiences gained through the journey.
[41:46] Where do I send people who want to know more about Glen Lundy, what he's up to, and how they can kind of work with you?
Many of the experiences I have now are vastly different from 15 years ago. I went through a period of homelessness and spent a significant part of my 20s in and out of jail, a total of 17 times. I used to solely rely on myself and didn't believe in anything beyond that. The turning point came when I faced deep depression and suicidal thoughts. The very next day, I was introduced to self-development, studying successful individuals who often had powerful morning routines that encompassed mind, body, and spirit. Exploring various practices like cold showers and Tony Robbins-style approaches, I discovered five simple steps that, when applied each morning, completely transformed my life. I started teaching these steps to my 300 employees, and now I've shared the Morning 5, the five simple steps to an extraordinary life with hundreds of thousands, if not millions, of people globally. To connect with me, visit themorning5.com, where you can download my free ebook. It's available in an audible version and takes less than an hour to read. It not only explains the five steps but also delves into my story. It's a great way for us to get acquainted. Feel free to connect with me on Instagram or Facebook after checking out the ebook, as I always like to start with a gift.
[44:14] What promise did God make to the world when he created you?
God's promise when creating me was clear: everyone gets a seat at the table. Raised in a unique family, with my dad black, my mom white, and both remarried, our homes embraced diverse cultures. Growing up in such diversity made me a chameleon, navigating identity issues. Now, I see it as a gift—the ability to empathize with people from all walks of life. I can understand different perspectives, whether from inmates to the free, the homeless to the wealthy, or the depressed to the joy-filled. It's a beautiful opportunity we all have: bringing people to the table of understanding where everyone deserves a seat.
Key Quotes
[11:07-11:15] Jesus wasn't a passive guy but an active guy who went out and faced whatever he had to face to deliver a message of hope and make an impact in people’s lives[27:10-27:20] If you don't aspire to be a winner, you are robbing the world of the gift of you.
How to connect with Glenn Lundy
Instagram: https://www.instagram.com/glenn_lundy
Facebook: https://www.facebook.com/OfficialGlennLundy
Website: https://www.glennlundy.com -
In today’s episode, our guest is Amina Al Tai.Our guest today has overcome life challenges, including a moment where she was told she might not make it. She made crucial adjustments, moving from avoidance to a deeper sense of purpose. Her success journey is now focused on teaching others to find genuine fulfillment in life, beyond just financial success.
[2:33] Why should I listen to you?
One thing I thoroughly enjoy is approaching conversations with curiosity. If I were to engage with you, I'd likely pose numerous questions – after all, who doesn't appreciate being asked? Initiating a dialogue in this way feels disarming, fostering a connection by delving deeper into understanding and connecting with someone.
[3:00] Where did you get that curiosity from though?
The story is quite intriguing, and I'm sure many people can relate to it. I am of mixed heritage, being half Iraqi and half Welsh, born in London, and raised in New Jersey. In my family, my older sister faced significant health challenges, dealing with type one diabetes. Consequently, I had to become exceptionally self-sufficient and take care of my younger sisters. As a sort of coping mechanism, I found solace in eating my emotions. This led to me living my childhood in a larger body, and I frequently received comments about being too heavy, clinically obese, and the need to lose weight. In response, I developed an overcompensation strategy. I decided to cultivate a sparkling personality, aiming to be the most charming person in the room. I buried myself in academics, determined to excel in school so that people would notice me and acknowledge my worth. This coping mechanism, born out of my circumstances and body image, became a performance that I carried into my professional life. This approach served me well for a while until it didn't. I took my strong work ethic into the workplace, pushing myself to the point of burnout and developing two autoimmune diseases. Working 70-80 hour weeks became the norm, until one day, my doctor called and urged me not to go to work but to head to the emergency room. I was just days away from multiple organ failure. This incident was a wake-up call, highlighting how my childhood programming had set me up for dysfunction in my later years.
[5:30] What did you learn from that experience?
I appreciate the concept of the "stop moment" or the shift in perspective, that moment when the universe intervenes, signaling a need for change. Initially, I resisted my doctor's advice and went to work that day, dismissing the severity of the situation. It's quite surreal to reflect on that time and see it as a window into my programming and how I was navigating life. Sure thing! I really love what I call the "stop moment" or that shift when the universe says, "Hey, what you're doing needs to change." So, on that day, my doctor told me not to go to work, but I shrugged it off, thinking it couldn't be that serious. I went to work anyway. Looking back, it's wild because it offers a glimpse into how I was wired at that time. Eventually, I acknowledged that my doctor was probably right, and I needed to see someone. I found myself at a crossroads: continue down my current path, which might not lead to a longer life, or choose a different way. I chose the latter and assembled a medical team. Alongside that, I sought coaching, realizing that everything I thought I knew about life wasn't working for me. Coaching was a game-changer and, honestly, a lifesaver. That's why I became a coach – it revealed the stories I held about myself, work, success, life, and worthiness that needed a deep rewrite.
[7:00] Before we delve deeper, what exactly do you do?
In simple terms, I'm a business and career coach, but I like to think of myself as a holistic leadership and mindset coach. My approach is holistic because my own pivotal moments taught me the importance of a multidisciplinary approach to our work and lives. My coaching covers mindset, well-being, and even touches on social justice because I find it crucial. I adopted this multidisciplinary approach because relying on a single lane or lens didn't work for me. I realized the significance of taking care of my well-being to show up fully, understanding that nourishment serves as a conduit to clarity. Working on my mindset was essential to approaching work differently. I also recognized the need for specific tools and tactics in how I showed up in my business or career, determining whether I thrived or not.
[8:25] What are the things that you have experienced, and as a result, developed a deep appreciation for?
What you've asked is truly profound, and it perfectly resonates with some of the most difficult moments in my life. To be clear, I don't necessarily want to relive those moments daily, but I wouldn't trade them because they've been valuable teachers. The pause in time, as challenging as it was, altered the course of my life, leading to the career I have today. Losing my grandfather in 2018, my father figure, was incredibly painful, the most significant loss I've faced. Yet, I wouldn't undo it, as the depth of that grief allows me to empathize and guide others through similar experiences. Despite not wanting to embrace these moments daily, I cherish the lessons they've imparted.
[13:55] What are some of the ups and downs you've had to face?
My career initially started in marketing and brand management, which I pursued until a pivotal moment prompted me to return to school. There, I delved into coaching, nutrition, mindfulness, and movement, seeking personal well-being. With newfound knowledge, I envisioned creating a corporate wellness company to share these insights and prevent others from hitting rock bottom. Despite apparent success, delivering a talk at a top consulting firm left me in tears, questioning the authenticity of my path. It became clear that I had compartmentalized my identity into "business Amina" and "wellness Amina." This prompted a shift, realizing the need to integrate all aspects of myself. The experience taught me the importance of embracing evolution, as fixating on a singular dream can set us up for failure. We are always becoming, continuously refining our journey.
[16:22] How can someone recognize they've reached that point?
I believe there are a few recurring themes. Frustration is one—I've experienced deep frustration. Bitterness is another theme. Resentment is present when the morning struggle to pursue our desires arises. That, to me, is a significant indicator. As you mentioned, having the ability to decide, "I'm going to start this business," is a form of privilege. However, we can make subtle shifts to experience more ease. I often encourage people to engage with their genius. Everyone has different zones of genius. In corporate roles, we often operate outside of our genius, leading to frustration. If making a drastic change isn't feasible, ask yourself, "How can I spend an extra 10 minutes today in my zone of genius? What about 20 more minutes?" Over time, this shift can transform frustration into a sense of flow. So, even if we're dealing with the signature themes of frustration, bitterness, resentment, and anger, there are ways to make gradual improvements
[17:40] How did you navigate these experiences?
A common challenge I observe in my clients when it comes to embracing personal growth is the fear of losing loved ones. It's a deeply human emotion, rooted in our instinct as social beings. The notion that growth might lead to losing people is daunting, making some opt to stay where they are. However, addressing your initial question, I believe it's a balance. I've invested a significant amount of time in individual work because, often, we rely on others to guide us, asking coaches or healers for advice. Yet, our inner wisdom is profound, and those external figures serve as mirrors. It's about finding the right people who ask the right questions and reflect back to us. It's also crucial to spend enough time with ourselves to discern our voice from others'.
[20:05] How do you introduce these ideas that may seem somewhat abstract to them but, at a deeper level, address the core issues you perceive they're facing?
A wise individual once shared with me the importance of selling what people want while delivering what they truly need. In my discussions with others, I acknowledge their desires for promotions, raises, business ventures, and financial success. However, it's crucial to recognize that these aspirations are intricately linked to our mindset and spiritual growth. They are not mutually exclusive but interconnected. To chart our 2024 roadmap authentically, we must honestly assess our internal landscape and stay true to ourselves. By doing the internal work, we not only create plans for external success but also ensure personal growth.
[21:47] How do you guide people through their sticking points, and what's it like for you when you witness them embracing something unfamiliar and achieving a win?
Honestly, the best feeling in the world. So, one of the newest bodies of work that I brought into my coaching practice is nervous system work. It's exactly what you said that we can't grow beyond our own capacity. If our nervous system doesn't believe or feels unsafe about our next level, we're not going to get ourselves, or we're going to subconsciously sabotage. So, I work with a practitioner that does something called body mapping. And so, it's a practice of somatic practice. I had people in my group program that were like, oh, no, I never heard of this. This is a little weird. We did a group session together. Then somebody messaged me afterward like, hey, I'm feeling stuck on taking action. I was like, do the body mapping. She messages me after she's like, I reached out to everybody that I was supposed to. I have two new clients. This whole thing shifted. I tried to do an hour meditation beforehand. It didn't work. But the body mapping shifted me in 15 minutes, and it's like, when tools work for people. I think it's so exciting, and my favorite thing to do is not tell them but show them because once you show them and involve them, then they understand they've seen the shift for themselves.
[24:10] Who would be the ideal person for you to encounter, someone you'd think, "This is the perfect fit for me to work with"?
Typically, those who seek my guidance are individuals who've successfully climbed the career ladder, reaching what they thought they "should" achieve, similar to my own journey and possibly yours. However, upon reaching the summit, they realize it lacks the freedom and joy they anticipated. Instead, they feel trapped in a performance, leading to burnout, frustration, anger, resentment, and other familiar themes we discussed earlier. This deep dissatisfaction becomes a turning point when they approach me, driven by profound discomfort. It's at this juncture that they commit to playing full-out, refusing to remain in their current state. This discomfort becomes the catalyst for a transformative shift, prompting them to embrace new beliefs and behaviors, ultimately shaping a different reality.
[25:22] Are there ways to hasten the process of reaching a point where you wake up to a life and think, "You know what, this is it"?
Certainly, one of the best practices for this is novelty. When talking about staying in your comfort zone, no matter how dysfunctional it has become, my comfort zone was a job that was killing me and was wildly dysfunctional, but I knew it, so it was comfortable, even though the other side was way nicer. So when we introduce novelty in our lives, let's say I decide to take up a new sport or I take up pottery, I'm getting new information and sensory input in my body. And when I get new sensory input in my body, my mindset shifts, my nervous system shifts, so I can actually see more clearly, think more creatively, and find my way out and through. So if you feel like you're close to your shift moment but you just can't get there, I would say introduce novelty. Take up a new sport, a new activity, a new way of moving, flowing, meeting new groups of people because that novelty will create the space for you to think more creatively, more clearly, and take action towards what you really want to learn.
[28:20] What areas are you currently exploring or expanding within yourself to effectively lead and guide the people you work with?
In my work, the essence is truly helping people understand themselves, leading to better decisions in their careers and the creation of fulfilling businesses and jobs. For me, it's about a profound inner knowing. When considering future-proofing our careers, especially in the age of AI, I emphasize the development of our human qualities – what used to be termed soft skills but are now rightfully called power skills. I appreciate this rebranding because these skills hold immense power. The more empathy we cultivate and the greater psychological safety we provide, the better our world becomes. I firmly believe these aspects will remain crucial, whether or not AI is present. I constantly delve deeper into exploring how we can bring more of our humanity to the forefront. I feel that we've only just begun to tap into the potential of creating environments where people feel fully safe to express their authenticity, and there's considerable room for growth and exploration in this aspect.
[29:45] How do individuals reach that point, and what's your approach to guiding them towards that destination?
Engaging in this practice is crucial as I used to overly care about others' opinions, rooted in a people-pleasing nervous system state. Recognizing these behaviors and taking small actions to shift over time is key; awareness is 80% of it. With age, entering my fourth decade, I find myself caring less, a liberating shift that's a continuous practice. Returning to your question, identity plays a significant role. Those with non-dominant identities may find this practice challenging as the world can feel less psychologically safe. Fostering internal safety allows us to be ourselves outwardly, caring less about external opinions.
[37:20] What promise did God make to the world when he created you?
It's a captivating story. During a guided meditation, I connected with God before entering this lifetime. In our conversation, there was a sort of squabble about returning, but I was reminded of my commitment to help others in this lifetime, especially those who are underrepresented. My purpose is to assist people in discovering purpose, peace, and prosperity, with a specific focus on historically excluded individuals. I believe I'm equipped to provide the love, energy, and compassion needed as a catalyst for their growth.
Key Quotes
[19:23-19:27] What's on the side is always better than where we are.
[26:45-26:48] Motion changes emotion
How to connect with Amina Al Tai
Instagram: https://www.instagram.com/aminaaltai
Facebook: https://m.facebook.com/aminaaltai
LinkedIn: https://www.linkedin.com/aminaaltai
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In today’s episode, we have the opportunity to feature Jake and Gino. These guys have notched up some impressive wins in the multifamily arena. What sets them apart is not just their real estate victories but the human touch behind their success—their mindset, approach, and the strategic steps they took to climb the ladder. Whether you're eyeing multifamily ventures or dreaming of building a lasting legacy, this episode is a must-listen. Get ready to peek into the minds of these winners, challenge your thinking, and perhaps feel a bit uncomfortable. So, armor up, open your mind, and let's dive into this episode.
[2:05] Jake, Why should I listen to you?
First and foremost, I never initiate conversations with strangers at a coffee shop. These days, I tend to keep to myself and spend time in the woods. Despite this, I believe you should consider my perspective due to my extensive experience. Jim and I have had a successful journey in both the general business and multifamily sectors. While many individuals in our field offer coaching services, what sets us apart is our team of over 80 dedicated members. We've cultivated a portfolio of $70 million in multifamily assets, actively managing them, and one of the things I am particularly proud of is our real-life experience and consistent success, achieving a remarkable 20% year-over-year increase in top-line revenues for an extended period.
[4:15] Gino, Why should I listen to you?
To me, building a connection starts with genuine curiosity. I'd want to learn about Anthony Trucks first, his story, and what makes him tick. I believe this approach applies to any relationship or business interaction. People are interested when they feel heard and valued. As for my partnership with Jake, it all boils down to value-based decision-making. When we connected in 2009, we didn't realize it, but our values aligned perfectly. From family to integrity and hard work, our core values were in sync. That alignment has been the key to our successful partnership for over 15 years. It's about not letting each other down and doing things for your partner that you wouldn't do for yourself.
[8:18] You've mentioned that partnerships often don't work. Can you share instances where you've seen partnerships fail and identify common pitfalls or mistakes people make in such situations?
One thing I want to emphasize is that whenever I undertake something, I always have my kids in mind. Every endeavor I pursue and every dollar I earn is for the benefit of him and his family. I come from a hardworking background, having started working at the age of eight. This is not an exaggeration; I've genuinely held a job since then, and I've been running my own business for over 20 years. I've faced numerous challenges and persevered through various hardships. I won't tolerate someone younger than me suggesting I need to step up my game. If that's the case, they should work for someone else because they're not suited to be a partner. It's a harsh reality, but that's the truth. Entrepreneurship can be tough, and at times, it can feel isolating. I can't have someone telling me to step up when I've been working hard my entire life. I believe in being a man and facing challenges head-on. I've never had to ask Jake to fulfill his responsibilities, even when he had COVID during one of our events. He showed up, took the stage, and didn't make excuses. That's the mindset and commitment I expect from a partner.
[15:14] What led you both to venture into multifamily, especially coming from backgrounds in sales and the pizza business?
My mom, as an immigrant, owned a couple of buildings, and I saw the power of real estate. I wanted something passive. I wanted to make a little bit of extra income, and I just wanted to start with a couple of small buildings with Jake. I didn't want to buy single-family homes because I think that multifamily is scalable. If we buy a 10-unit, you can buy a 30-unit, then a 50-unit. So that, for me, is why multifamily. I didn't know the tax benefits. I didn't know the principal paydown. I didn't know about the forced appreciation. I know all these other benefits of multifamily. I just saw the cash flow. I wanted to get paid every single month for owning a business. I didn't know at the time that if you look at real estate, you should buy it not only as an actual asset investment but also as a mini-business.
[17:00] Were there any hesitations when transitioning to multifamily from your previous pursuits, and what is the typical mental barrier that people often encounter in this shift?
Jake: Jacob is the key factor - it's all about mindset. Many believe real estate is only for property owners, but, like solving the credit issue for your first car, it's attainable. Back in the day, listening to audiobooks like "Rich Dad, Poor Dad" and "Man in Babylon," I started shaping my mindset. The final push came with the Sunshine Act and healthcare reform. My pharmaceutical career, initially a good fit, turned into a mismatched quasi-government job. Feeling out of place, I sought a new path. Influenced by Geno, Dr. Nashi, and various audiobooks, I lacked formal real estate training until Gino became my mentor. Together, with boots on the ground, we made it happen.
Gino: Before meeting Jake, my investments were scattered across various areas. However, once I established a framework and committed to multifamily, things took off. It took 18 months to secure the first deal, but afterward, momentum built rapidly. The key is to start small, focusing on one deal at a time. Don't let the initial challenges deter you; multifamily is just another investment, and the learning curve pays off. Believe in your ability to navigate the commercial space, regardless of your background. Constant practice, learning, and surrounding yourself with multifamily-focused individuals are essential. Don't be afraid to start anew; the transition will be worth it in the end.
[24:23] Did you approach the decision to enter multifamily with a step-by-step mindset, or was it an immediate commitment?
I recently read "Mindset" by Carol Dweck, a book I believe everyone should read. It explores the fixed and growth mindsets that can exist in different aspects of life. This distinction is crucial, especially for parents, as the way we encourage our kids can impact their mindset. A growth mindset, as exemplified by Jordan, involves constant learning and perseverance, while a fixed mindset, like McEnroe's, tends to blame external factors. In the context of money, understanding the psychology of money is vital. Examine your relationship with money—do you have a fixed, abundance, or scarcity mindset? The key is recognizing that real estate or multifamily opportunities aren't holding you back; it's your perspective. For me, discovering my growth mindset in certain areas and fixed mindset in others led me to be mindful of how I communicate with my kids to avoid instilling fixed mindsets in certain aspects of their lives.
[26:45] Did you encounter opposition or skepticism from individuals who were against your move into multifamily?
Jake: Yeah, it just happened recently with him going public about his mom, mentioning he had 300 to 200 units before sharing it with her, and now they're in business together. In contrast, I kept my real estate ventures quiet initially. While working at a pharmaceutical company, I started investing but didn't share much with family or friends. Only my wife knew about my deals. It wasn't until we reached 800 units that we went public, wrote a book, and started a podcast. Initially, I was like a "closet case" with it, perhaps due to fear of rejection or not thinking it was cool enough. However, we eventually reached a point where we felt comfortable sharing on a larger scale.
Gino: Progressing in life requires a shift in identity. Despite being known as the "pizza guy" with a restaurant for 20 years, I had to work intensely to adopt a multifamily investor mindset. This involved consistent actions like calling brokers, participating in podcasts, doing property tours, and engaging with investors. I immersed myself in the role, shedding the old identity. Weekly podcasts and conversations with notable figures like Robert Kiyosaki boosted my confidence. Having Jake as an accountability partner was crucial. While working in the kitchen, it's challenging to see myself as an investor, but regular calls with Jake reinforced my commitment. At some point, you have to declare, "I'm all in," and that shift in identity was transformative for me.
[30:00] What unexpected positives have you both encountered in your multifamily journey? Are there aspects that pleasantly surprised you, perhaps hidden behind the initial fears, such as newfound freedom or control?
The realization of my deep desire for autonomy pushed me out of the corporate job faster. Creativity stifled in the corporate box surfaced, leading to the creation of fun and amazing projects with no limits on working hours. The thought of retirement is daunting; I want to stay engaged and active in business, as it fulfills my competitive spirit and provides opportunities. Autonomy was a significant factor in my journey. Gino's understanding of the business, coupled with the scalability of the model, allowed us to stack successes and create a snowball effect of cash flow. Learning about cost segregation studies, tax benefits, and financial strategies like refinance and roll came through hands-on experience. A big shout-out to Gino for helping me transition into the entrepreneurial space, where the chains came off and we sprinted together. My passion for this journey is evident, and the excitement continues.
[33:05] What's a surprising and unique positive outcome from your multifamily journey that you didn't initially foresee?
In the early to mid-2000s, I was immersed in the teachings of mentors like T. Harv Eker, Zig Ziglar, Jim Rohn, and Robert Kiyosaki. Fast forward to today, and I'm not just learning from them; they're in my inner circle, featured on my podcast. It's mind-blowing to share ideas with them. Finding something I loved and transitioning from a challenging restaurant business to an enjoyable venture was pivotal. I wanted my children to see work as both fulfilling and enjoyable, moving from a scarcity mindset to an abundance mindset. Now, I understand that money is a result, an opportunity, not the sole reason for business. Creating impact and exploring various opportunities are equally significant. My mindset has evolved significantly over the last decade.
[36:38] What legacy do you aim to leave through your education company? Is it about brand recognition or the impact on individuals?
Family and relationships are paramount for me. Working with my wife on our podcast, "The Julian Gino Show," has been incredibly fulfilling. I challenge the misconception that working with a spouse is difficult. I'm passionate about helping people understand that money is a tool, teaching them its value, and instilling these lessons in their children. Family is the most crucial aspect of life, and the breakdown of family dynamics over the generations has visible consequences. I've been married for 25 years, and while it comes with challenges, the commitment is for the long term. Raising children is one of the most gratifying experiences, contributing to the legacy we leave through them. I encourage fathers to reclaim their role as role models and providers for their families.
[45:00] How do you assist others in entering the same world you currently navigate?
Our approach is grounded in the "By right, manage right, finance right" process. This framework, applicable to various ventures, ensures a methodical approach. Whether buying a single-family home or a business, understanding how to acquire it is crucial. The management aspect involves constant motion, backed by extensive resources like in-person boot camps, coaching, weekly lessons, and monthly mastermind calls. The emphasis is on accountability, providing coaching, and a supportive community where individuals can share experiences, seek advice, and find encouragement in their real estate journey.
[48:03] What promise did God or the creator make to the world when they created you?
For me, it's about being a role model for my kids and taking care of my wife. Ensuring the well-being of the family is my priority. I resonate with Jake's sentiment of putting effort into what I do, emphasizing continuous improvement, and leaning into every opportunity.
Key Quotes
[19:20-19:23] Knowledge isn’t power unless you implement it
[22:40-22:44] If you have a dream that can be done by just you, you don’t need more people; that dream is big enough.
How to connect with Jake and Gino
Instagram: https://www.instagram.com/jakeandgino
Facebook: https://www.facebook.com/jakeandgino
Website: https://jakeandgino.com
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In today's episode, we have Tessa Arnold sharing her compelling story. Tessa's life journey has been marked by significant losses at a young age and later in life. Despite facing these challenges, she has excelled in both the corporate banking world and in taking charge of an entrepreneurial venture. Her unique experiences, coupled with the grace she brings to them, stand out. Tessa's focus on the Six Pillars of life forms a foundation for achieving remarkable success in any life situation. So, without further ado, let's delve into the episode.
[1:55] Why should I listen to you?
That's a compelling question. Right off the bat, I tend to approach people with openness. I genuinely love meeting people and hearing about their new experiences. My comfort in being vulnerable comes from recognizing our shared humanity and interconnected journeys. So, I essentially spontaneously lower my guard. If more of us embraced this approach, the experience could become more beautiful and profound. The immediate outcome would likely be a genuine smile, engagement, and a sincere intention to connect. Imagine putting down your phone, turning to someone, and asking, "How are you doing today? What's going on?" Through this practice of giving complete attention, embracing vulnerability, and expressing a genuine interest in getting to know each other, meaningful conversations can be sparked.
[4:38] Where did that sense originate from? Was it a constant part of your childhood, perhaps influenced by your siblings at some point?
I believe my inclination to connect with people comes from my parents. My father, a broker associate with a real estate firm, had a genuine interest in people that went beyond the professional setting. He had a beautiful way of disarming individuals through humor, smiling, and openness. I learned a lot from observing him and how people naturally gravitated towards him. He could enter a room without knowing anyone and leave with everyone considering him their best friend. Growing up in the countryside and a beach town, where activities were limited, sparked my curiosity about the world around me. This curiosity has carried into my current ventures in consumer engagement, entrepreneurship, and lifestyle coaching. Particularly in today's post-pandemic world, where demands on our attention are constant, human connection holds the potential to heal. I strongly feel that with the platforms we have, there is a responsibility in the information we share. Now, more than ever, human connection is crucial, and it has become a focal point in my life.
[10:54] Can you briefly share your story and the reason behind your shift in focus?
Growing up in a small beach town, I faced early challenges with loss—my father at 12 and my brother at 17. Despite these profound moments, I recognized the fragility of life and the need to take charge of my destiny. As the eldest with two younger siblings, I navigated the responsibilities that came with the tragedies, understanding the impact on our lives. I embarked on my own journey, made mistakes, and found my way into commercial banking, where I excelled for 12 years, building a family along the way. Despite external success, I felt an unsettling emptiness and a disconnect from my true self. It took a toll on me, and eventually, my life began to unravel from the inside out. The discomfort grew, and I started questioning my existence and purpose. While supporting my husband in his new business venture, our relationship faced challenges, and we eventually lost him. Left with two young children, I found myself at a crossroads, still working in banking but now part of a business that became a beacon in the storm. Terrified but determined, I made a pivotal decision to leave commercial banking and take the reins of our shared dream. The transition was daunting, and I faced many nights questioning my ability to succeed. However, driven by the need for change, I embraced the challenge. The process was not easy, but I simultaneously managed both roles for a year, navigating the difficulties without proper self-care tools.
[15:40] How did your past losses—losing your father and brother influence your emotional approach to handling the business during challenging times?
The moment I had to tell my children about their father's passing mirrored the loss of my own father when I was 12. Life's journey unfolds without a predetermined reason; things just are. Reflecting on past traumatic events, I had already done considerable work on myself, viewing those experiences through a lens that brought comfort, shaped by faith and personal growth. Guiding my children through grief, I saw an opportunity to provide them and my younger self with the support I lacked at 12. I recognized the chance to heal all three of us, incorporating significant elements like grief counseling and navigating through loss. Though it may seem, in retrospect, that the healing happened overnight, the reality was filled with moments of darkness and feeling lost. Letting go of control was challenging, akin to holding sand or water in your hands—the tighter you grasp, the more slips away. In my journey, I aimed to learn from the experience and guide my children to the best of my ability, acknowledging that being a mother is my most significant role in this world.
[20:15] With notable shifts in your life, leading to personal growth, you've now ventured into a new business and engaging in these conversations. Can you share more about this phase of your journey?
Here I am running Snapback Energy, a supplement business that I decided to make my own in memory of my late husband. We successfully launched the business, and I feel he would be extremely proud of what we've achieved so far. The core message of Snapback Energy is a call to action for mindful health, emphasizing the importance of being conscious about what we consume and finding balance in life. My kids serve as my North Stars, guiding me through moments of darkness and motivating me to wake up each day with a purpose—for them and for myself. With them in mind, I took on the challenge of launching the business and delving into entrepreneurship. It was a terrifying leap, leaving the security of my job at the bank, which happened this past January. I had initially resigned in August of the year before, but the team at the bank countered my offer, and I stayed until January. In the past 11 months, we expanded our product line by introducing another flavor—orange. Simultaneously, I embarked on a solo retreat abroad, delving into mindset training and discovering a new passion for flowers. This journey has been a significant pivot, pushing me toward a soloist expression and a deeper exploration of entrepreneurship.
[22:35] Facing life without fatherly advice, aiming to shield your kids from a similar experience, you've prioritized continuous growth. Is this journey becoming easier or more challenging for you?
There's a profound truth in ancient Vedic texts and various forms of knowledge – the wisdom within us is our true guide. When you turn inward, you find that your innate wisdom is already present; it's not something external to seek. While knowledge is acquired through seeking, wisdom is an integral part of us, always accessible. In stories of prophets, sages, or teachers, a common theme is the idea that when you're ready, the teacher will find you. However, the realization dawns that wisdom is an inherent aspect of ourselves. The journey involves continuous growth and expansion. Embracing self-honor and sharing one's unique gifts with the world is crucial. Each individual brings a distinctive perspective, thoughts, and feelings, creating a unique expression. Recognizing the power of intention, attention, action, and thoughts in self-care, you become magnetic, emitting an electromagnetic field up to six feet ahead. The relationships formed along this journey, be it with a partner or friends, may seem spontaneous but carry profound meaning. These connections and conversations, occurring organically, contribute to personal growth and expansion, creating a beautiful gift that continues to shape and enrich life.
[25:50] Concerning your second business, which I'm aware of but haven't discussed, could you briefly share what it entails?
I am an RA Vedic Health and Lifestyle Coach. Ra Veda, a 5000-year-old Vedic system predating modern medicine, is the science of life. Simply put, it embodies the wisdom within ourselves that often gets lost in the busyness of the world. EM even in 2023, with constant distractions and burdens, we forget that we are inherently equipped to lead a balanced and peaceful life. To address this, I've launched Balanced View Coach at balancedview.com. Through one-on-one coaching or breakthrough sessions, I guide individuals through the six pillars of health, providing resources and showing them how to achieve balance simply and swiftly in their daily lives.
[42:20] Anything to share about this beautiful saying of leaving people better than you found them?
Here's an intuitive thing to do: show that you have boundaries, and teach people the beauty of the word "no." No is a complete sentence. Teach yourself to recognize what doesn't serve you and use that powerful word. Whether it's a job, a relationship, or any situation, remember that you have this one shot at life in your current form. There's no need for stuckness; have the conversations, do the things, and focus on your growth. Another crucial aspect we discuss is emotional well-being, a pillar of health in our Vedic practice. Going within is key. Sometimes people avoid self-reflection, seeking distractions outside themselves, as looking within can be challenging. But embracing brokenness is essential. It's a beautiful aspect of life, allowing the light and love to shine through the cracks.
[49:22] What promise did God make to the world when he created you?
That I would not leave this world with any of my gifts left unused.
Key Quotes
[18:55-19:05] Don’t tell your children how to be; show them instead. Be an embodiment
[36:55-37:00] One of the biggest mistakes people make is being stuck in a situation
How to connect with Tessa A Arnold
Instagram: https://www.instagram.com/tess_elizabeth1
Website: https://balanceofyou.com
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In today’s episode, our guest is Dena Patton. This episode explores ascension in her work with high-level individuals, uncovering battles CEOs and executives face behind the scenes. It also focuses on three crucial areas essential for creating something remarkable. Deena shares insights on maintaining these foundations to avoid unexpected challenges. The conversation also touches on her personal journey, from leaving her location to building and selling businesses in New York. Without further ado, let's dive into the episode for these insightful perspectives.
[1:55] Why should I listen to you?
You should consider listening to me because I consistently share fantastic stories. Having lived through various experiences, I always have engaging and enjoyable tales to tell. Additionally, I am genuinely interested in people's origin stories, delving into what drives them, their passions, and the dreams they are actively pursuing. Engaging in conversations about one's identity, purpose, and aspirations is what I find truly enjoyable, making it a worthwhile experience for you.
[3:18] So if you don't mind, could you go back to the steps that kind of led you here?
The journey that brought me here is quite intricate. I've always pursued my dreams, followed my intuition, and stayed within my strengths. Course correction is something I embrace, unafraid of the possibility of failure. At 21, I, originally from Phoenix, Arizona, embarked on a significant dream—to move to New York City. Selling my belongings for $2,000, I ventured to the city with a passion, eventually starting my first business, a PR and marketing agency specializing in the entertainment realm. Despite a background in professional dance and acting, I transitioned to the other side of the camera, finding fulfillment in producing, directing, and casting. The allure of storytelling led me to choose between becoming a writer or pursuing PR and marketing. I chose the latter, enjoying the art of sharing people's stories through traditional media channels like newspapers and magazines. However, my entrepreneurial journey faced a turning point. I neglected self-care, relationships, and well-being. At 27, I experienced a minor stroke, prompting a profound reassessment of my life, gifts, and priorities. The realization dawned that self-care is crucial for business owners. I had to acknowledge the importance of saying no to the wrong clients and prioritize my well-being, emphasizing the need for a balanced approach to mind, body, and spirit.
[5:53] Are there any moments in time prior to this trip that gave you red flags, or was it just that one that woke you up?
Reflecting on the past, there were numerous red flags, especially considering this was 22 years ago, a time marked by hustle and business building in the early days of the internet. Despite challenges, I sold my business to a.com, gaining valuable experience in scaling websites and memberships during a year-long consultancy. This laid the foundation for my subsequent venture into business coaching and training. Navigating through hardships has taught me crucial lessons, such as the importance of a CEO self-care plan, encompassing mind, body, and spirit. Over 22 years of coaching CEOs and entrepreneurs, I've witnessed that neglecting personal well-being while focusing solely on business leads to a collapse of the mind, body, and spirit. It's essential to simultaneously build your business and nurture your holistic well-being, including aspects like life, marriage, and parenting.
[8:40] How does someone initially overcome the stage of the ego, particularly when they're a leader? What do those actions look like on a day-to-day basis?
There is often resistance from the ego to acknowledge the importance of mind, body, and spirit. Some might dismiss it as "woowoo" or fluffy, but I've learned that it forms the crucial foundation. Just like a house needs a solid foundation to stand, your mind, body, and spirit are the fuel that sustains your business or leadership role. Shifting the mindset to recognize its significance is vital because building a business involves constant challenges, ups and downs, and diverse personalities pulling you in various directions. Without a solid foundation in mind, body, and spirit, I've observed over my 22 years of experience that people can fall apart, facing the brink of physical, mental, or relational breakdowns. Unfortunately, some come to me reactively after such crises, while others, about two-thirds, are proactive in seeking support to maintain balance and resilience in their personal and professional lives.
[10:55] If I want to be proactive about working on my mind and spirit, what would be actual genuine actions?
Having a concrete plan is crucial, especially for someone like me who thrives on systems and structure. For those looking for a template, greatness.com offers a free one that can be downloaded and printed, focusing on mind, body, and spirit. What's key is recognizing that what fuels my mind, body, and spirit might differ from what works for you. The initial step involves understanding what that personalized plan looks like. My CEO self-care plan, outlined in the template, includes daily, weekly, and monthly intentional activities for mind, body, and spirit. For the body, prioritizing sleep, exposure to sunlight, regular movement, and exercise is fundamental. The spirit aspect involves activities aligned with your spirituality; for me, it's Christian practices like prayer and meditation for at least 30 minutes daily. Nurturing a strong spirit is essential for the challenges a business may bring over time. As you envision your business growing, you don't want your spirit to be easily broken by criticism, judgment, or the demands of stakeholders. Mentally, I delve into these principles in my book "The Greatness Game."
[13:15] Is there a way someone can figure out what their spirit needs for improvement?
The spiritual aspect is distinct from the mental game. In my book, "The Greatness Game," I delve into mindset methodology and mental resilience. The goal is to ensure that in the process, your mindset, body, and spirit remain unbroken. Spiritually, it's about maintaining the energy, connection, and purpose that fuels your endeavors. For me, integrating God into my business is essential, providing strength as I navigate a demanding global schedule. Regardless of religious beliefs, everyone needs to identify what brings spiritual, mental, and physical fulfillment on a daily, weekly, and monthly basis to excel as a CEO or leader. The key is understanding yourself on a deeper level and starting with a couple of practices if needed—perfection isn't the goal; self-awareness is. Whether you're aiming to grow from a $10 million to a $20 million company, remember that the journey involves transforming into a $20 million CEO.
[19:50] If someone decides to join Bible study groups, how do they navigate interactions with individuals who may be passive-aggressive or unaware of their actions?
I resonate with that because we've all faced haters and judgers, right? It's crucial to embrace your journey, not just in business but as a continuous process. We're always evolving, and that journey might face judgment. Own it. I'm on the path to becoming a million-dollar CEO, learning in mind, body, spirit, leadership, and communication. The tool set for a $9 plus business differs greatly from a $200,000 business. Embrace your journey—classes, coaches, books, or Bible studies—without apology or over-explanation. I prefer checklists on my template, holding me accountable in daily, weekly, and monthly actions. No apologies for this journey. Ego might suggest hiding or deeming it wrong, but it's your path. Be discerning about sharing details, whether it's a Bible study or a new methodology. Your journey and goals don't require constant explanation from everyone. Maintain privacy around your next moves, even with your team. Being a powerful CEO involves discernment—strategically sharing and not blurting out everything to everyone. That's the key.
[23:24] Where do your clients typically find a supportive community or a group that fosters growth? Is it among other CEOs, or is it through low powwows with you?
That's a great insight because we often fall into the routine of being part of groups without taking a step back. It's crucial, especially on an international scale, to carefully choose a couple of groups. One should be within your trade, like my involvement in a coaching Federation for coaches, ensuring constant education and improvement within my profession. For CEOs seeking positive communities, it's vital to find local and live groups, stepping away from online interactions. Whether it's a mastermind group, an entrepreneur group, or a leadership group, it's essential to test it out. Look for groups that are growth-oriented, not just social gatherings. Evaluate if the people in the group can genuinely contribute to your growth, people you admire and can brainstorm with or build referral relationships. If these aspects are missing, it's likely not the right fit. Being part of groups, especially for entrepreneurs like myself with 27 years of experience, has been instrumental in personal and professional growth. Sometimes I stay in groups for an extended period, like six or seven years, and other times, I join shorter-term, high-level masterminds based on my current business needs. It's crucial to assess where you are in your CEO mindset and business trajectory, selecting a group that aligns with your goals.
[33:45] Has your brand been designed in a way that allows you to step away, and someone else can take the torch and carry it?
It's an interesting question about productizing ourselves, a trend many have embraced by packaging into programs and evergreen content. Personally, I haven't gone down that road. My focus has been one-on-one coaching and group retreats, which, while not exactly productizing, has become well-established, especially with international retreats run by a dedicated team. On a different note, my nonprofit, the Girls Royal Foundation, which offers empowerment and leadership programs for teen girls, is a productized aspect that operates independently.
Sc capturing your brilliance and purpose is crucial regardless of the form it takes, be it books, products, or courses. It's about ensuring your gifts and greatness don't just stay with you but contribute to the world. For me, having a successful book is one way, but the essence is putting your legacy and brilliance into something tangible so it endures beyond you.
[40:10] What promise did God make to the world when he created you?
That I would help people with their gifts, their greatness and their purpose to be out in the world in great ways.
Key Quotes
[33:08-33:14] One thing that most people lack understanding of is not just you achieving something; it's becoming what you've alluded to.
[35:20-35:25] It’s important to get your brilliance, get your purpose into something, a book, a product, or something because it matters.
How to connect with Dena Patton
Instagram: https://www.instagram/denamariepatton
LinkedIn: https://www.linkedin/denampatton
Website: https://denapatton.com -
Welcome back to the Awwshift Podcast. I'm your host, Anthony Trucks. Today's guest is Eliza VanCort, the author of the book "Claiming Space." It's a fascinating exploration of how to authentically embody the person you aspire to be, both internally and externally. The concept of "anti-mentor" is also discussed, shedding light on those individuals who inadvertently undermine our growth. You'll discover more about what anti-mentors are and how to navigate relationships with them. Eliza shares insights gained from a traumatic injury that impacted her short-term memory, offering a unique perspective on the importance of effective communication.
[2:48] Why should I listen to you?
Oh, that's an interesting question. I haven't been asked that before. Why should you pay attention to what I have to say? Well, I believe my life experiences, filled with both wisdom and a mix of joy and sadness, have shaped me into an interesting conversationalist. People who have navigated challenges often have compelling stories and insights to share.
[3:30] What races have you run that gave you a challenge?
Wow, it's quite a journey. I had a wonderful mom in my early years, but when I was four and a half, she developed paranoid schizophrenia. I went through the trauma of being kidnapped by her three times, traveling from New York to California hitchhiking, and stopping at truck stops. This experience deeply affected me, leading me to associate invisibility with safety. It ignited my passion for claiming space. Despite becoming a teacher and enjoying a good life, I still struggled to assert myself. Later, a head injury challenged my communication skills, forcing me to rebuild them from scratch. These two experiences profoundly changed me and taught me valuable lessons.
[5:00] Before we delve into the story, could you provide some insight into your book and the concept of reclaiming space?
I authored a book titled "A Woman's Guide to Claiming Space: Stand Tall, Raise Your Voice, Be Heard." For me, claiming space is about living your chosen life unapologetically and bravely. True bravery, in my view, isn't the absence of fear; it's confronting fear with action. The book is structured into five parts, offering direct guidance on how to assert oneself and claim space.
[5:58] How did your experiences with your mom, particularly the cross-country incidents, inspire the concept of claiming space, and how can people who haven't gone through similar experiences connect emotionally with this idea?
Well, I think everyone has had that moment in their life where they just feel so small, and they feel like everyone around them is somehow able to speak their mind and say what they want to say. And somehow they don't feel like they have the right to do it. We’ve all had anti-mentors along the way who read about my book, anti-mentors who tell you that you're not enough. And I think for me, claiming space isn't about becoming someone different. It's about me becoming your most fully realized authentic self and that's a lifelong journey for all of us.
[8:10] What was it like for you as a police officer to watch and subject yourself to those emotions? Can you recall the moments when you couldn't remember?
It was surreal. I was involved in an accident while riding my bike, following all the rules, when someone who was texting and driving hit me in the head with their car. I suffered a black bilateral brain injury and a subdural hematoma. When I regained consciousness, I walked downstairs to find my ex-husband and kids, and there was a large spread of food on the table. Confused, I asked how it was possible, and he informed me that Tina had brought it over. Tina is the friend who seems to sense when someone needs a casserole from a distance. It struck me how time had passed without my awareness, making it challenging to learn and grow when the events were shrouded in amnesia. I likened it to a country going to war without remembering who started it, making it impossible to fix.
[9:58] Can you share the journey or process you went through to reach the point you're at now? Did it involve specific healing tactics, or did it unfold naturally over time?
The recovery of my memory gradually improved every day, but communication, which was severely compromised, didn't naturally come back. Realizing my struggle to communicate, I initially contemplated withdrawing from life, sinking into depression with thoughts of whether I could continue. However, lying in bed indefinitely wasn't a viable life strategy. So, I decided to embark on the challenging journey of rebuilding my communication skills from scratch. It was a lengthy and arduous process, yet remarkably enlightening. Eventually, I felt like I had cracked the code of communication, turning it into a kind of superpower—an unexpected outcome from a difficult experience.
[11:09] What specific challenges did you face in communication during your recovery? Was it primarily related to verbal expression and articulating thoughts?
When I reached out to my friend Kim, expressing confusion about people acting strangely around me, she candidly pointed out that it was me acting differently. My vocabulary was impaired, and I was speaking slowly, making everyone uncomfortable. Seeking another opinion from a friend who is a nurse, she bluntly remarked that I sounded like a stoned third-grader.
[12:28] When you confronted the realization of the communication challenges, how did it feel, and what steps did you take to address and overcome it?
My educational background is in political science, and I initially pursued a career in acting. After a detour to law school, I found my passion in teaching the Sanford Meisner technique for 20 years. This approach delves into the intricacies of human behavior, encouraging a deep understanding of both oneself and others. Combining this with my political science background, I recognized the impact of various factors like race, age, and background on communication. Confronted with one-size-fits-all communication advice, often tailored to a specific demographic, I delved into research and observation to reconstruct my communication style. Through this process, I gained profound insights into communication and the concept of claiming space.
[14:58] How does that equate or carry over into the realm of this claiming space concept of being authentically you?
In the initial stages, being an extrovert who loves to talk, I had to adapt my approach as I would get fatigued easily. This compelled me to observe and listen more, offering a unique and valuable experience. Initially focused on communication, especially regarding how some individuals, particularly women, effortlessly command a room, I sought to identify the key factor behind this ability. However, I soon discovered that there are five essential elements contributing to this capacity, allowing individuals to lead a fully realized life. This revelation was genuinely surprising to me.
[15:45] How do certain people enter a room and assertively control the space?
The five aspects of claiming space are crucial. Firstly, effective communication involves mastering your physicality and voice to command attention. Secondly, building a supportive community is vital, shielding against negativity and anti-mentors. Thirdly, everyone faces life's boulders; instead of overcoming them, whittle them down into manageable pebbles for inner strength. Combatting efforts to make you small is the fourth aspect, shutting down aggressors skillfully. Lastly, embracing intersectionality, especially for white women, fosters better outcomes, as learning from diverse experiences enriches and uplifts everyone.
[21:10] What's the process for breaking free from anti-mentors and creating a sense of liberation?
Certainly, I believe there's no clear-cut definition for it. In my understanding, an "anti-mentor" should ideally be your greatest supporter, uplifting you. However, they end up making you feel small and diminished. This is often achieved through intermittent reinforcement, a tactic also observed in gambling, where the occasional big win keeps individuals hooked. Regardless of your actions, dealing with these anti-mentors involves facing constant criticism, punctuated by occasional praise. The study on mice, pulling a lever for intermittent rewards, draws parallels to human behavior in seeking sporadic affirmation. This pattern can lead individuals to persistently engage in self-destructive behaviors.
[23:53] Do you ever have that kind of experience?
To begin with, it's crucial to identify these anti-mentors. I've outlined a comprehensive checklist in my book, offering different indicators of what makes someone an anti-mentor. Once you're certain, there are two approaches. The first involves neutralizing them, a method I delve into, and the second is removing them from your life. However, both paths necessitate a crucial initial step — a grieving process. Recognizing that they'll never provide the support you seek when you need it is foundational. It's about realizing you don't have to continually put yourself in a vulnerable position, akin to Charlie Brown hoping to kick the football, only to have it pulled away repeatedly. The first step in liberating yourself from an anti-mentor involves deciding not to play that game anymore.
[30:20] How do people break out of their emotional comfort zones in intense moments, like running full speed or yelling loudly?
I think teaching is like an art for kids, and I'm sure you're good at it if you work with them. You know, you eventually get through to them; you just have to consider all angles. As adults, many of us receive messages when we're young. You're too quiet, too loud—so many "tools”. I mean, the number of messages we get when we're young like I was too much of a space cadet. Now, I get paid to sit around and think about stuff. So, one of the things I always tell people is to sit around and think about stuff. If you start unpacking the messages you were told, it becomes clear that what people criticize might be your strength. You make yourself small to avoid expanding into what people target as a weakness, which is often your strength. If you want to know what you're good at, think about what people told you to stop doing or what they said you weren't good at—not what you thought they told you because that's usually your superpower.
[32:45] How do you navigate the unique qualities of your daughter, like her spacey behavior, while also recognizing and nurturing the remarkable and creative aspects she possesses within that same frame?
That has been significant for me as a parent, given my experience with my nephew and my two sons and daughter. My oldest son struggled with dyslexia and exhibited unique traits. First, he had an intense ability to hyperfocus, making it challenging to divert his attention from a task. For instance, once he started with Legos, getting him to stop was nearly impossible. He also dealt with total time blindness and constant movement; he was incredibly active even before birth, almost breaking my rib. There were moments when I felt overwhelmed and exhausted, unable to keep up with him. However, he later became a three-time National Collegiate cycling champion for the United States, showcasing his ability to hyperfocus and disregard the passage of time. His extraordinary energy found a purpose in cycling. My daughter, on the other hand, was notably oppositional, and now she is a passionate activist for climate change. I strongly believe that the qualities in your child that might drive you crazy are often indicators of their unique strengths and potential.
[43:13] What promise did God make to the world when he created you?
The existence of a soul is something I'm still undecided on. However, I hold onto the hope that if we are all genuinely kind to each other, actively listen, and extend compassion, perhaps there is a promise that things will eventually be okay.
Key Quotes
[5:10-5:17] Claiming space is living the life you choose unapologetically and bravely.
[17:57-18:00] Mistakes are the foundation of learning.
How to connect with Eliza Vancort
Instagram: https://www.instagram.com/elizavancort
Facebook: https://www.facebook.com/ElizaVanCort
Website: https://www.elizavancort.com
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Welcome to the Aww Shift podcast! I'm your host, Anthony Trucks. Our guest today is Rob Luna, the founder of the Wealth Academy. With a remarkable background and a passion for helping individuals turn a modest sum, like 100 bucks, into substantial wealth or create a thriving business, Rob has achieved this for himself and numerous clients. We delved into the genuine approach to building wealth, recognizing money as a facilitator for impact and joy in life. As men of faith, our hearts align to focus on meaningful endeavors. Rob shares actionable insights to set you on the right path. Let's dive into the episode with Rob Luna.
[2:15] Why should I listen to you?
You know, I believe I'm like most people—just an average person out there. Not everyone starts with a silver spoon in their mouth. We're all working towards a point where we can take care of our families. I feel like I come from a position that many people can relate to. I've been fortunate enough to meet some very successful individuals and was thrown into a path early in life where I learned valuable lessons ahead of the curve, putting myself in a position to achieve that at an early age. I think that's information I can share. So, if you're not someone who wants to say, "I wish I knew then what I know now," I can help expedite some of those tough lessons for you.
[3:28] What were some of the initial lessons you learned that steered you toward the current path you're on?
Coming from a modest background where sports led me to college, I landed my first internship at a wealth management firm when I was 20. That's when I started learning from very wealthy individuals about how they built their fortunes. Over 24 years, I noticed a few key things. Firstly, many of them were successful professional athletes. Secondly, they were individuals who reached high levels in corporate America, often in the C-suite. And thirdly, the majority were entrepreneurs. So, I learned early on that to achieve the kind of wealth most people aspire to, you need to find a place in one of those categories.
[4:40] In the context of Dark Work, which serves athletes, executives, and entrepreneurs, what differences do you notice among these groups from your perspective and interactions with them?
I find it interesting because we seem to cater to the same demographic of athletes, entrepreneurs, and C-suite executives, and they all share similar traits. It's about having strict discipline, immense drive, and a willingness to do whatever it takes to reach that next level. Whether you're an athlete, an entrepreneur, or a senior-level executive, that's the kind of commitment it requires. Now, considering the statistics, it's undeniably tough to become a professional athlete, but it's almost equally challenging to climb the ranks to the C-suite or establish a successful entrepreneurial venture. So, while there are some differences, they all seem to have more in common than not. I mentioned earlier that in wealth management, I've worked extensively with both professional athletes and entrepreneurs. Interestingly, every athlete I worked with eventually transitioned into entrepreneurship. They didn't want to leave the NFL or MLB only to work for someone else; they wanted to build something themselves and have control over it.
[7:45] When faced with a setback, like getting hit unexpectedly, what key lesson did you quickly apply to move forward and overcome that challenge?
It boiled down to risk management, understanding the potential outcomes, and identifying possible pitfalls before diving into anything. Going all-in on a single venture can be tempting, and if it works out, it's fantastic. However, the reason many people end up with a bad taste in their mouths in areas like real estate or stock investing is that they often neglect playing defense. The key is to avoid going all-in without considering the risks, getting over-leveraged, or lacking a backup plan. Early on, I learned the importance of having a contingency plan. This involves things like maintaining an emergency fund and taking care of the less glamorous aspects of entrepreneurship. It's about ensuring you have a safety net before venturing out, rather than being a cowboy in business without any safeguards.
[9:15] For someone just starting with a month-to-month business, what type of mentorship should they seek, and how can they build towards the principles you've been discussing?
In the early stages of my career, I found myself in a similar spot, playing the risky game of cold-calling wealthy individuals. However, reality struck when I realized I didn't know anyone in those circles. Starting from scratch and accumulating wealth can feel daunting, and there's a moment when taking risks becomes crucial. But before going all-in, there's a fundamental investment that's often overlooked – investing in oneself. As tempting as it may be to go all out, maxing out credit cards with blind faith, it won't yield success without a prior investment in understanding your value proposition. Knowing your client, and delivering a service or message that truly impacts lives requires a solid foundation. I've experienced success because I invested time and effort in myself, honing my skills and understanding my worth. So, my advice to those starting is to go to school, seek mentors, read books, watch YouTube – and educate yourself. There's no excuse for not being informed in today's world. Don't fall into the trap of thinking a single Instagram story makes you a professional.
[11:35] For those starting a business without much experience, what advice do you offer when they feel stuck and believe they've exhausted all options? How do you guide them through this situation?
Well, as you mentioned, he didn't have much business acumen initially, but he developed it over time. Earlier, we talked about mentorship and education. We're all trying to solve the 'if I only knew then what I know now' challenge. I try to use my educational experience to do a SWOT analysis—looking at operational, financial, and value proposition issues. The great thing about YouTube is you can find almost anything, so there's no excuse not to be educated. Spending time studying profitable businesses, and different structures, and identifying gaps in my game has been crucial. Do I have a complete 365 perspective on how to succeed? There are likely areas I'm still improving today, but the good news is there are many resources, like books, YouTube videos, and podcasts, that people can use to fill the gaps in their knowledge.
[13:40] How do you get people into motion?
The problem is that many attend events and read books but don't take action. I've spoken at five events recently, and it's a common issue. People need to find a way for immediate action. For instance, my undergrad didn't teach me much, but in grad school at 38, having run a business for 10 years, I applied information. Combining info with action is a powerful force. In my book, I suggest starting small—a side hustle. It might not take off, but it can lay the groundwork for future success. My first business failed, but through that, I learned. Even my first wealth management firm faced trials before success. Learning, combined with action, provides immediate feedback. You don't need to start big; begin part-time on weekends or evenings. Just get out there and do something."
[15:50] What specific actions, habits, or nuances contribute to the success that people notice you consistently achieving?
I'm a strong believer in frameworks, Anthony. If I'm doing something, I ensure there's a disciplined framework. Time is precious, especially as success comes. Managing time effectively is crucial. Each day, I start with a note card outlining what I aim to accomplish on my desk. While I may not achieve everything, I check off what I've done. If something is off-course from my purpose, I cut it out of my life. For instance, I don't check my email. Through constant evaluation, daily check-ins, and weekly reviews, I stay accountable. Success, in my view, hinges on four factors: focus, clarity, execution, and accountability. You must know what you want to do—not being a barber selling real estate on the side. Get clear on your focus, whether it's specializing in certain areas or home values. Once you have that clarity, execute with a defined path. Finally, accountability is key. Even as a former Division One athlete, I know that without someone pushing me, I won't do all I need to do. Start with self-accountability, then bring in mentors and a board to hold you accountable. These are the four things that consistently help me level up.
[19:05] What are some of the most close to your heart passionate things that you do daily?
My Wealth Academy, launched after selling my wealth management firm, teaches people to manage their wealth and build businesses. Over 20 years, many sought quick stock tips, but starting from scratch, real estate or the stock market alone won't guarantee wealth. For me, it was building businesses, generating unique cash flow, and creating value for eventual sales. Most people with basic abilities can achieve similar success if given access to the right information. Through my academy and book at an affordable price, I aim to empower people on their financial journey. Seeing entrepreneurs in my academy achieve milestones, like buying their first home, is truly gratifying. While not purely altruistic, witnessing others succeed now excites me more than my wins. Being accountable to myself and seeing others triumph is what energizes me at this stage in my life.
[26:40] When I began, the pre-game pressure pushed me to excel. Where in life do you find that balance of comfort and challenge, motivating you to elevate to the next level?
As I've gained more wealth, I've noticed a shift in what motivates and brings happiness. The best definition I've come across is the correlation between personal growth and happiness. It's crucial for us to keep growing, and areas where we get comfortable often become resistant to change. After selling my firm's managing clients an average of $20 million in investable assets, the initial excitement of big wins faded over time. Reflecting on this, I realized it was time for a change. Selling the firm allowed someone else to step in, and now I've shifted to working with individuals who might not even have $500 to invest. It's a more significant challenge, and that's what excites me. While growing someone from $25 million to $40-50 million is achievable for many, helping someone start from nothing and build a business worth three, five, or 10 million in the next five to 10 years is a more challenging task. This challenge is what motivates me today, and building a team to assist individuals at that level is my current driving force.
[29:13] Stepping away from business, how does your family and life purpose connect to the legacy you want to leave behind when you decide to call it a day?
At the end of the day, my primary identity is as a Christian. It's my mission, whether in church, on this podcast, or working with others. Beyond that, I'm a husband and a father, and I believe my greatest legacy will be the impact I've had on people, starting with my family. As a Christian, I strive daily to become the best version of myself, acknowledging growth opportunities in various aspects of life. Prioritizing spirituality, health, and quality time with my family—being present without distractions—is crucial. With a 16-year-old daughter, I've learned the importance of mental presence, making me a better father today. That's my focus now: being a better Christian, father, and husband, trusting that the rest will fall into place.
[39:17] What promise did God make to the world when he created you?
The promise he made is that he will do everything within his power if you're willing to put in the work to help change your life.
Key Quotes
[34:11-34:15] If you don't talk about something, you can't learn about it; and if you don't learn about it, you can't get great at it.
[35:19-35:25] If you're giving something of value, even if it's your time to help somebody, there's a potential for reciprocation in a financial manner. Just give the best of you to the world, and then the rewards will come.
How to connect with Rob Luna
Instagram: https://www.instagram.com/thelunarob
Facebook: https://www.facebook.com/thelunarob
Website: https://robluna.com
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Welcome back to the Awwshift podcast with your host, Anthony Trucks. Today's guest is Rick Jordan Ulrich, a man who has achieved remarkable feats despite not starting with much. He's built an impressive life and made a significant impact on others. Rick emphasizes that money is a tool, sparking a profound discussion about money, life, and humanity. This engaging conversation delves into the deeper aspects of wealth and well-being. Rick describes it as one of his favorite discussions in the last six months, and it's definitely worth a listen.
[2:59] Why should I listen to you?
I love connecting with people; it defines who I am. Our purpose on this planet is to interact with others. The introvert-extrovert dynamic doesn't change the fact that we're here to connect. Personally, I'm an extrovert; you won't find surprises in a personality test. Yet, even introverts are here to engage and build relationships. It doesn't matter where you are or what you're doing; interaction and relationships are fundamental.
[3:45] I'd love for you to share what you're most proud of. What achievements stand out for you?
While some might label me a cliché serial entrepreneur, I'm not a fan of that phrase as it suggests a lack of focus. I prefer the idea of going where I'm needed at the moment. For instance, I decided to make a documentary about the lockdown three years ago when COVID-19 emerged. The business was thriving, and with everyone stuck at home, I thought, "Why not devote six weeks to shed light on the situation?" It opened doors and illustrated the concept of going where you're needed. This approach has been a key factor in discovering purpose. When younger colleagues ask how I found my path, it's simple—I stumbled upon opportunities and decided to try them out.
[10:12] Did you always have that discipline, or did you build it over time? What's the secret to your commitment?
Building a strong work ethic was a gradual process for me. Taking care of my body became a pivotal shift in my life years ago. Growing up in a middle-class family with limited resources, our meals often consisted of simple dishes like mac and cheese or frozen Salisbury steaks. Looking back, it's surprising how I survived on such poor-quality food. I remember chugging three 16-ounce glasses of milk daily for protein before protein shakes were a thing. Reflecting on those habits, it's clear how crucial nutrition is. What I rarely discuss is that despite the challenges, it's crucial to acknowledge bad days while preventing them from turning into bad weeks or months. Negative self-talk may linger, but it's vital not to become the abuser of oneself. By returning to routine, whether hitting the gym, reading in the morning, having a proper meal, or going to the office, we can prevent bad days from snowballing into prolonged negativity.
[13:18] Do you adhere to a disciplined plan or structure, or do you operate more on how you feel?
I implemented time blocking about two years ago, and interestingly, I later came across a Harvard Business Review article ranking it as the top discipline method. As the CEO of a rapidly growing company, flexibility is key for me. While some prefer scheduling to the minute, I find time blocking offers the right balance. Mondays are dedicated to preparing for the week with one-on-ones and a live CEO talk. Tuesday to Thursday mornings focus on internal matters, while afternoons are reserved for external engagements, like podcasts, vendor meetings, or forming connections. Fridays remain open for any necessary adjustments.
[23:50] What was your initial mindset or conversation about money, and how has it changed over time?
I often share this example. My parents had an incredible relationship. My dad passed away when I was just 16, and I'm grateful for the time I had with him compared to my younger siblings. Despite their age, they had their challenges. But growing up a bit older, I got to witness more of their amazing marriage. The only significant fights they had were over money, not the usual couple disagreements. People have bad days, but from my perspective, their marriage was amazing. I had a great childhood. Seeing them fight over money made me think early on, "Why would I want to be in a position of lack?" As I became more emotionally mature, I realized it was a choice. Lack, to me, isn't about a shortage of money; it's about resources. Money is a tool for those resources that allow you to do the things you want. Whether it's fitness or any other goal, you need resources like a gym, equipment, or a membership, all requiring money. So, instead of fighting over lack as my parents did, I ask myself, "What if there's no lack?" Focusing on a gap, which is temporary, is different from perceiving a permanent lack as a negative force. I focus on abundance, thinking about what I'd do if I had everything needed to achieve my goals. It's about making the shift moving in the direction of abundance and obtaining the necessary resources.
[32:45] Going back to our earlier conversation about money, it's about taking personal ownership and being the one in control. Were there times when you felt out of control? How did regaining control look for you?
Despite being an optimistic person, money triggers me due to my parents' past fights over lack. I practice gratitude but still struggle when faced with shortages in business and life. About eight months ago, going public, I was two days away from not making payroll, causing a two-week negative spiral. Reminders, like a board saying "I have a $10 million company," help ground me. Recognizing that I have all I need each day is my key to staying positive. Consistent discipline has proven successful in overcoming challenges.
[49:39] What promise did God make to the world when he created you?
That I am the promise of resources.
Key Quotes
[8:29-8:32] The longer you sit in it, the longer it lasts.
[12:25-12:30] When you allow yourself to be a victim to yourself, you are both the abuser and the victim.How to connect with Rick Jordan
Instagram: https://instagram.com/mrrickjordan
Facebook: https://m.facebook.com/mrrickjordan
LinkedIn:https://www.linkedin.com/in/mrrickjordan -
In today’s episode, our guest is Sarah Centrella. We dive into her life journey, discussing challenges and how she navigated them. If you're looking for inspiration on overcoming roadblocks and reaching the next phase in your life, this conversation is a must-listen. Tune in to discover how Sarah's journey can offer insights for facing challenges. Without further ado, let's hop into the episode.
[2:05] Why should I listen to you?
I believe the most compelling aspect about me is the seemingly unusual skill I possess, which I didn't recognize as a skill for a long time – the ability to effortlessly get strangers to open up to me. Whether we're in a grocery store line or on a park bench, within five minutes, I usually learn about your kids, their interests, and where they play. It's not that I'm excessively talkative; there's just something about me that makes people feel comfortable sharing. This ability has proven valuable in my role as a coach, shaping the coach I am today. I think you can relate, given the nature of your work.
[4:30] Have you ever thought about learning from the unique experiences of people around you to become a better human without living through their challenges?
I find it truly fascinating. In fact, my first book consisted mainly of stories, with a significant portion dedicated to short stories about people who inspired me. Most of these connections began in the exact way you described—starting conversations with strangers. One memorable example is a woman I met during my corporate sales days. We had lunch, and halfway through, she expressed a genuine desire to know my story. Now, six or seven years later, we're great friends. The ability to genuinely hear people, be interested in their stories, and understand what drives them is rare in today's world. Encountering that sincerity is refreshing, and I can relate to the feeling of wanting to know more. People are often hesitant to approach others, especially those they admire. I always say that genuine curiosity and a desire to learn about someone can break down those barriers because it's a rarity.
[8:10] Jay Z recently noted he wouldn't pay $500 for dinner with himself, emphasizing that his success lies in traits, not just tips. To understand success, focus on how individuals function, think, and surround themselves, rather than just what they say. What's your take on this perspective?
In 2008, my life felt like it exploded—lost my home, no income, and no job opportunities. It was a perfect storm of challenges. Rock bottom hit hard, and I remember laying on the floor, overwhelmed. Without social media, I felt alone in my struggle. In that dark moment, a spark of intuition whispered, "What if you can?" It led me to ask, "If I could, what would I do?" This opened the door to rebuilding my life. I envisioned a dream life as a way to escape the darkness. Surprisingly, my focus on these dreams led to tangible changes about a year and a half later. So, when it comes to significant shifts, that moment was my starting point.
[12:40] Reflecting on your circles, are the people in your life helping or hindering your progress towards your goals?
It's indeed a crucial aspect of success. Reflecting on my journey, I realized the fragility of my energy in challenging states, leading me to seek positive and supportive individuals who could align with the changes I was making. Initially, I found a lack of such people in my life, including family. So, I made a deliberate effort to bring in friends, mentors, and individuals I admired. In the early stages, my clients were the primary people I interacted with, given my corporate sales background. I strategically connected with high-powered individuals in tech, aiming to learn from their experiences. Many of the success principles I teach today emerged from these intentional relationships with individuals whose achievements and qualities I admired. I've always been selective about who I let into my circle, recognizing the impact of influence on both myself and my children. Control over that influence remains a priority.
[16:10] How do you navigate unexpected challenges and find silver linings?
Our living space flooded, sprinklers ruining everything, right after I was laid off from a traumatic corporate job loss. The Red Cross and the fire department intervened, providing shelter for two weeks. During this time, I questioned everything, wondering why this was happening. Despite the hardships, I held onto the belief that somehow, it was for my best good. Six months later, the National Red Cross invited my family to be part of a national ad campaign, opening doors to opportunities that brought me closer to my goals.
[20:05] What practices, rituals, or habits do you turn to during challenging or funky moments to navigate through them?
A really good question because it's something I've had to learn about myself and also learn what works and what doesn't. One thing I know for sure is that our energy is super powerful. So if we're caught in a bad mood or a bad place, we all know that it bleeds and can affect tomorrow, a week, or even a month, disrupting things in our lives and manifesting what we don't want. Once I understood that, I realized I could do things to keep my energy positive. I initiate those rituals as fast as I can. One of them is guiding the conversation in my head. When negative thoughts come in, I play mental tennis, reversing the sentence to focus on something good happening. This stops the negative spiral and brings my focus back to what I want. Meditation is huge, especially guided meditation. I'm not great at it, but I use free ones on YouTube for different topics. It aligns me better on a subconscious level. Also, I have a 24-hour rule for obstacles or adversity. I allow myself to react for the first 24 hours, and then the next day, I get back to what I know works, even if I don't feel like it. It's crucial not to let it bleed into multiple days.
[25:58] What excites you as you move forward and build toward the next level of impact and the influence you aim to have?
One thing I've been working towards for a long time is having a show where I can impact people on a larger scale. That's always been a goal. Recently, I've shifted a lot of my coaching business into the corporate sector, and it's been incredibly rewarding. It's the first time I've made an impact on an audience who, for the most part, doesn't know much about personal development. When their company offers it, they're learning tools for the first time, and experiencing growth, and that has been a surprising joy I love. The books will always be a part of it—I'm working on one right now.
[27:20] Who is the ideal audience or situation for these creative ideas, books, and projects you're passionate about?
My writing is always geared towards individuals who are not avid followers of personal development. Ideally, I want my books to be the first they read, sparking the realization that they have agency in their lives. My goal is to guide them in reducing stress, defining their success, and learning these tools for the first time. While everyone can find value, this specific audience has been my focus. Additionally, I'm passionate about teaching these tools to a younger generation. I've been sharing these insights with my own kids, believing that if I had known these things in my 20s, my life would be in a completely different place.
[34:38] What promise did God make to the world when he created you?
Making an impact, following my calling—I truly feel that what I'm doing now is what I was put on this planet to do. It's my passion, and it gives me those highs. Listening to that calling and following through, despite the challenges, is crucial. It's not always easy, but leaning in, embracing it, and persistently doing what you're here for is the key.
Key Quotes
[17:44-17:47] If you don’t control it, it will work its way into control
[19:20-19:25] Getting better at navigating the journey helps you avoid some bumps, but the bumps themselves can make the journey worthwhile.
How to connect with Sarah Centrella
Instagram: https://instagram.com/sarahcentrella
Website: https://www.sarahcentrella.com
Facebook: https://www.facebook.com/sarahcentrella
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On today’s episode, our guest is Susan Ramirez. As a board member of National Angels and a former foster kid myself, I understand the vital role of support and relationships in a child's life. Susan, with her unique journey, entered this world and became an 'angel,' aiming to rescue kids from the challenges of foster care. In this episode, we'll delve into her story and the impactful work of National Angels. Listen not only to learn about the organization but also to discover how you can contribute and make a difference. Not everyone can foster a kid, but everyone can help a foster kid. Without further ado, let's dive into the episode.
[2:30] Why should I listen to you?
I would say that you would probably start listening quickly due to our shared experiences. We could instantly bond over our strong belief in human potential. We both deeply believe that children should have the opportunity to reach their fullest potential, and I think we can connect quickly by discussing that.
[5:35] Could you take us back to those pivotal moments when you were first introduced to the world of foster care?
For me, Anthony, it was a turning point. Eight years in corporate America left me without a life vision. Selling homes was my job, and while I always thought adoption would play a role in my life, foster care wasn't on my radar until I attended a foster and adoption conference. Invited by a woman, I hesitated but attended a foster care session. The judge's stories about two boys with 22 and 23 placements, psychotropic meds, and traumas left a profound impact. One excelled despite challenges, while the other tragically took his life at 18. This experience changed my perspective and marked a crucial moment in my life. I had never volunteered and had a narrow viewpoint. The judge's words on hope and redemption at 18 resonated deeply. Not everyone is called to foster or adopt, but everyone can make a difference. I left the conference with a commitment to change the foster care experience. Witnessing individuals like you, Anthony, who overcome challenges, fuels my passion. Talent is universal, but opportunity is not, and your dedication to family and community reinforces the urgency to improve the foster care system. Currently, 400,000 kids face a system with bleak outcomes, and leaving that conference, I was determined to change this narrative, embarking on a path to make a difference.
[14:44] Where do you perceive the most significant benefits for kids who have experienced foster care and received assistance to overcome these challenges?
Well, I think a couple of things that you're saying, Anthony, are really important mental models for people to consider. One crucial perspective we emphasize is the language we use. Instead of saying "foster kid," we prefer "children experiencing foster care" because it should not define their identity; it's an experience, not who they are. Early on, during an awareness campaign using the term "foster kid," a young woman, an alumna, approached me. She expressed that no child wants to be associated with this label, emphasizing the negative connotations. In my interactions with teenagers in our program every other Saturday, I focus on speaking life and truth over them. Many of these young people are on the verge of aging out and entering adulthood. I convey to them that they are more equipped to handle life's challenges than some who've had everything handed to them. Their mastery in navigating challenges and the emotional fortitude they possess make them resilient individuals. I encourage these young individuals to view their experiences as opportunities to become more resilient, which, in turn, will shape them into tougher, more equipped adults ready to face life's challenges head-on.
[24:20] In the realm of National Angels, what specific initiatives or strategies have you firmly established as the core of your efforts for these kids? When someone hears the term "National Angels," what should come to mind as the impactful work you're actively engaged in for these children?
Firstly, if you're drawn to adopting or fostering, that's wonderful. Yet, what sets our program apart is its inclusivity, embracing those who say, "While fostering may not be my calling, I want to care for kids in my community." Reflecting on when I launched the program nationwide, I recall Jonathan, a seventh-grader in a challenging situation under foster mom Esther. Approaching Esther, who fostered six tough teenage boys, I offered support through our program. Despite initial skepticism, I persisted, especially with Jonathan. For seven months, I consistently showed him love and encouragement. Back-to-school time brought new backpacks and supplies for each boy. Understanding Jonathan's dream of making the football team, we supported him academically and spiritually. Despite his initial self-doubt, he not only made straight A's but also secured a spot on the football team. This affirmed my belief in the importance of every child having a supportive adult. Witnessing Jonathan's transformation from withdrawn to confident underscored the impact of consistent support.
In another case, a boy named Ryan, born to a mother with mental illness and drug abuse, had a different yet equally impactful experience. On his birthday, he called me with gratitude for the first celebration. Esther later highlighted the significance of a child feeling loved and the transformative power of a young person giving love. The message here is clear: not everyone is called to foster or adopt, but everyone can make a difference by walking alongside a child experiencing foster care, and understanding their unique qualities. Consistency is key, and your involvement can make all the difference. Don't be afraid to give your heart, whether or not you feel called to foster; there's a place for everyone to positively impact a child's life.
[24:20] In the realm of National Angels, what specific initiatives or strategies have you firmly established as the core of your efforts for these kids? When someone hears the term "National Angels," what should come to mind as the impactful work you're actively engaged in for these children?
So, we have two main programs—The Love Box and Dare to Dream. The Love Box offers comprehensive support for families fostering children. Earlier, I mentioned Esther, a single foster mom raising six teenage boys. In this program, I and a group of friends provide wraparound community support for foster families. We focus on intentional giving, identifying home needs, building relationships, and offering mentorship. National statistics suggest that 50% of foster families close their homes within the first year. However, our program has shown a different outcome. Our goal is to prevent children from moving between multiple foster homes. If they are placed in a foster home through our program, we aim to ensure stability and prevent frequent moves.
The second program, Dare to Dream, is a one-on-one mentorship initiative. In this program, mentors guide mentees through achieving 10 developmental milestones. When a child turns 16, the mentor assists with tasks like obtaining a driver's license, opening a bank account, providing financial literacy education, and offering support for college preparation or transitioning into adulthood. So, individuals can choose to participate in either program based on whether they feel inclined to support a family or an individual child in a mentorship capacity.
[26:40] In the one-on-one mentorship aspect, can someone simply come in and become a mentor? If so, is that a way for people to contribute their time if they can't foster but still want to make a meaningful impact?
Certainly! If you're interested, visit nationalangels.org to find the nearest chapter. On the website, follow the steps to get involved in our programs. After filling out an online form, a case manager will call for a deep discovery conversation to understand your interests and strengths. We use an algorithm to match mentors and mentees.
Self-efficacy is crucial, letting kids make their own decisions. In the Dare to Dream Program, mentors commit to a minimum of one year, aiming for relational permanence. We match people in the same zip code for convenience. Relational permanence is key, and we have many success stories like Abel, who, with a mentor's guidance, transformed his life and is now pursuing his dreams at college. Relationships have the power to change lives profoundly.
[31:50] In what ways can individuals support your efforts to enhance, expand, or reach a greater number of children?
I am incredibly passionate about our mission to reach and serve every child. Our goal is ambitious: by 2050, we aim to have every child, youth, and family in our program. If you're compelled to get involved, consider making a contribution to our organization at nationalangels.org. Financial support is crucial for reaching and serving more kids. I also encourage you to follow us on social media and get involved locally by finding a chapter nearest to you. Together, we can make a meaningful impact on the lives of children and families.
[35:07] What promise did God make to the world when he created you?
I vividly recall our conversation in 2018 when you asked me this powerful question. It struck me deeply, making me realize the profound impact of such a commitment. Believing in God's promise to the world, my model is to do everything within my power, despite my flaws and challenges, to reach and serve every single child. The promise is a dedication to continually strive, overcoming any obstacle to transform the world for the better. There's no mountain too high, no valley too low that I won't try to conquer to reach one more child. I hope my boys grow up witnessing their mother's unwavering passion and determination, never giving up on making a difference.
Key Quotes
[10:00-10:06] Not everyone is called to foster or adopt but everyone can make a difference in a child’s life.
[11:42-11:45] Talent is universal, but opportunity is not.
How to connect with Susan Ramirez
Instagram: https://www.instagram.com/mrs.susanramirez
Facebook: https://www.facebook.com/nationalangelsnonprofit
Website: https://www.nationalangels.org
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In today’s episode, our guest is Edward Rushing. What sets him apart is his commitment to giving back, and sharing the wealth of knowledge and skills he has acquired. However, our conversation goes beyond these achievements, delving into life's intricacies. Whether you're seeking insights into overcoming internal battles or unraveling the intangible traits behind wealth creation, this promises to be a captivating discussion. Join me in welcoming our guest, the inspiring Edward Buddy Rushing. Let's dive into the conversation!
[5:20] Why should I listen to you?
When I interact with someone, my top priority is to add value. Whether it's bringing humor for a good laugh, offering new perspectives, connecting people who can make a positive impact on each other's lives, or providing support, my goal is to leave a positive influence. I want our interaction to enhance their life, making it better in some way. This approach, when applied wisely, often leads to mutually beneficial relationships. It goes beyond immediate gains, creating opportunities for shared experiences, emotional fulfillment, and sometimes even financial benefits. Adopting this mindset has personally brought me immense joy and satisfaction.
[14:45] Could you briefly describe what you do and share insights into your unique approach and how it developed?
I appreciate you asking in that way; I haven't shared it like that before. Currently, I'm married with two young kids, and I work for myself in a business called Whitefeather, named after Carlos Hathcock, the Marine sniper. Our mission is to assist military veterans and their families in building financial freedom. We're part of a larger coalition called Veterans for Financial Freedom, sharing the same mission. Millions of people volunteer to serve and protect the American dream, but upon leaving the military, they face significant challenges—homelessness, drug abuse, and suicide. One key reason is the abrupt transition from a highly structured, focused environment to civilian life, where they lose purpose, structure, respect, accountability, income, and many other skills.
Transitioning out, they often experience a loss of identity and struggle to adapt. The mission of our business and coalition is to help veterans overcome these challenges, providing support, mentorship, and resources to enable them to live the American dream they fought to protect. It's been the most fulfilling endeavor for us professionally, witnessing the positive impact on the lives of those who have served.
[19:00] How did you personally navigate this transition? Was it based on your own experiences, or did you have a close friend or mentor who guided you through it?
Certainly, most of us don't just stumble upon our purpose, right? It's more of an evolutionary process. Personally, growing up in East Tennessee on WIC and food stamps, without electricity or running water, life was challenging. Witnessing privation, drug abuse, and hardships, it seemed like this was just how life was. Trying to understand why people on TV lived differently fueled my desire for change. While your life is now stable, imagine living in fear of getting shot every time you step outside. This stark contrast exists in America. Growing up, I was determined not to continue that legacy and to break the cycle for my family. Fortunately, after high school, I was accepted into the Naval Academy in Maryland, a life-changing opportunity as I couldn't afford college. The academy experience, coming from a small town, made me feel initially out of place.
[24:05] Could you share the journey from building your business to the point where you felt a sense of accomplishment or success?
I gained insight from Tony Robbins that fundamentally altered my perspective. He highlighted a crucial idea – that beyond a certain income level, money loses its power to enhance happiness. Robbins emphasized the significance of infusing meaning into life by contributing to others. This revelation guided my approach, particularly during my initial real estate investment in 2007. Unbeknownst to me, this venture coincided with the housing market crash. Despite challenges, I invested my entire $30,000 savings, undertaking renovations personally. Two years later, the property's appraisal revealed a value of half of the purchase price. Unlike those thriving in the mid-2000s, my journey commenced with a profound setback, fostering resilience.
[27:34] Amid challenging situations in life, what thought patterns or approaches did you develop to navigate through them? How did your mindset or strategies evolve based on your experiences?
So, in essence, my transformation began with the assistance of a friend named Larry, a realtor. Despite the real estate market crash, Larry pointed out the lucrative opportunities in a military town. The correlation between increased housing allowances for military personnel and rising rents presented a chance for high cash-flow properties. Larry's practical advice guided me to invest in properties with substantial returns. Importantly, this experience instilled a valuable principle in my approach – the mindset of either winning or learning in every endeavor. I embraced the lessons from this situation, acknowledging that my mistake was rooted in a lack of market knowledge. The key takeaway was the importance of continuous education, a commitment that shaped my journey over the following years.
[33:00] How do you navigate and reconcile your difficult childhood experiences with the positive mindset you've developed, recognizing that not everyone has faced similar hardships?
This is a profound question that weighs heavily on me. My kids are four and six, growing up in a wealthy Southern California family, a stark contrast to my upbringing. While I don't want to draw parallels to your ability to face challenges, given your unique experiences, there's a distinctive aspect related to military life. Unlike combat situations, where one's life is on the line, my current business dilemma, though significant, pales in comparison. It prompts me to evaluate the scale of the problem realistically—losing a million dollars versus facing mortal danger. It's a perspective that, perhaps, only someone who has been in life-threatening situations can fully appreciate. Now, as a parent in Southern California's perceived "bubble," I grapple with how to prepare my children, Austin and Alana, for the harsh realities beyond their privileged environment. While their upbringing shields them from life's unfairness and injustice, I'm eager to instill resilience and a deep understanding of the real world.
[47:50] What are the exciting things that you do that the world should know about?
Most of what we do revolves around the mission of aiding military personnel and veterans in achieving financial freedom. Over the past six years, we've assisted approximately 600 core members—regular military individuals who were not initially wealthy, and many have achieved financial freedom. Witnessing their transformations, with around 30-33 people becoming millionaires through real estate investments and businesses, is truly life-changing. Our movement, Veterans for Financial Freedom, is a free community teaching people how to utilize their VA loans, engage in house hacking, optimize VA benefits, pay off debt, and establish income streams. The goal is to impact generations of service members and their families, and it has evolved into a movement much larger than myself.
[50:53] What promise did God make to the world when he created you?
I would do everything I could to make my corner of the world a little bit more like heaven in the time that I was here.
Key Quotes
[25:10-25:17] You will get fulfillment when you are able to provide value to others
[48:55-49:00] You don't need money to build financial freedom; you need knowledge and action.
How to connect with Edward Rushing
Instagram: https://www.instagram.com/edwardbuddyrushing
LinkedIn: https://www.linkedin.com/edward-rushing
Facebook:
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Our guest today is Justin Prince, and our focus is on "Being The One." Our aim is for you to reflect on who you are in this moment and how you can elevate yourself to a higher level. This conversation provides practical models and strategies for making transformative changes in your life, propelling you towards an exciting future. Justin shares compelling stories, valuable insights, and powerful lessons. Without further ado, let's dive into the discussion.
[2:30] Why should I listen to you?
To answer your question, I believe you would find me willing to listen, and the reason for that is my genuine care for people. I possess a deep curiosity about others, a love for understanding their complex stories, and a keen interest in learning. I'd ask numerous questions and lend a listening ear, truly attempting to comprehend who you are, what motivates you, and what sparks your passions.
[3:40] When you look at collecting stories, what does that mean to you?
I'm a person who tends to speak quite a bit, much like you do. For me, every communication should have a story, and every story should convey a meaningful point. I firmly believe that by making points within your communication and weaving them into a compelling story, you can connect with people on a much deeper level. Stories inherently carry a point, and points become more vivid and engaging when they're intertwined with a story. I'm constantly on the lookout for new stories and unique angles. I'm particularly inspired by individuals who provide me with stories that I can use as illustrations to inspire others. I consider myself a story collector' and am always in search of various tales—be it in the realm of business, human experiences, or stories of resilience. I believe that the true drama lies in the intricate details of these stories. Thus, I'm consistently focused on finding and collecting stories to serve as vehicles for moving people forward.
[5:28] Can you tell us a bit about yourself—the human side of you?
In life, we often encounter a universal pattern: the dream, struggle, and victory. Each phase is essential, but stories typically focus on the triumph, leaving the struggle hidden. My journey began with divorce, followed by 13 relocations, limited education, and various odd jobs. I harbored big dreams. At 25, I launched my first business, which eventually failed, forcing us into financial turmoil. My wife and kids shared a small loft while I juggled part-time jobs. I questioned if success was possible for me. Perseverance paid off as I rebuilt my business, eventually selling it. I ventured into private equity consulting for two years and spent over a decade transforming a struggling company, achieving two and a half billion in revenue. This path led to speaking worldwide and writing books, allowing me to inspire others. The essence of my story is simple: dreams are attainable, and extraordinary lives are within reach.
[8:43] What do you notice stops people from moving toward that thing that, for you, seems so obvious?
Firstly, many people lack clarity. They're often confused and uncertain. I advocate for having 3D vision. When you lack vision, you limit your potential to influence and inspire others. Your vision should be crystal clear and always at the forefront of your mind. High performers can articulate their latest goals almost instantaneously, a key sign of clarity. Secondly, fear can be a major obstacle. It can be fear of what others will say, fear of failure, or even fear of success. I've developed a '3 C Success Loop' to address this. It begins with 'confidence,' believing in yourself, which leads to 'commitment.' With confidence, you commit to your goals. Commitment, in turn, leads to 'competence,' improving your skills and abilities. As your competence grows, it boosts your confidence. But to break the cycle of fear and doubt, you need 'courage' to take the first step, even when you can't see the entire path. Courage is what sets you apart, as it's a rare quality. Anything rare holds greater value. Be the one who runs toward the roar, not away from it.
[16:04] What do you find to be some of the common fears that keep people from chasing a lion right now?
I understand the fear of being crushed when pursuing something big, whether it's in sports or any other life endeavor. That fear often stems from the worry of being embarrassed in front of others, especially when you're aiming high. I can relate to a personal experience that occurred when I was just starting my entrepreneurial journey. I was at church one Sunday, feeling inspired and enthusiastic about my new venture, and I shared my aspirations with some acquaintances, what I'd call "church friends." Their response was far from supportive. They ridiculed my ambitions, and it left me feeling small and uncertain. I had three initial emotions: a strong urge to fight back, a desire to take back my words, and a need to defend myself. However, I ended up just sitting there, feeling diminished. The lesson from these situations is that when you pursue your dreams, you might encounter naysayers who hammer you down or pull you back. It's crucial to empower the words of those who believe in you, those who say, "You got this." The negative voices will always be there, but it's your choice to listen to the empowering words and let them carry more weight. Like the story of President Reagan, who overcame skepticism at each stage of his life, from playing football to becoming the President of the United States, it's essential to listen to the believers and keep moving forward.
[24:20] What is your book about, and who is it for?
I wrote the book "Be the One" for two important reasons. Firstly, I firmly believe that success is rooted in one's identity. How you perceive yourself significantly influences how you perform and engage with the world. If you see yourself as a loser, you'll struggle to perform like a winner, and vice versa. I wanted to emphasize that success is an identity process, and I want people to recognize that they are the one. They are the culmination of generations of people who came together, bled, cried, and sacrificed for their existence. Understanding your value and purpose is vital, particularly in a world facing high rates of suicide, anxiety, and depression. Realizing that your life has meaning can be a transformative realization. The second reason for writing the book is to provide practical and tactical strategies, habits, and routines to help readers become the people they were born to be. While I hope the book motivates and inspires, it's primarily designed to teach and equip readers with the tools they need to be the best version of themselves. My journey from a broken home with no formal education to achieving billions in sales and traveling the world was a result of applying practical strategies and habits, which I share in the book. Ultimately, I want to help readers recognize their identity and provide them with actionable steps to fulfill their potential.
[27:38] How does someone elevate beyond their current level when who they are determines the actions and habits that shape their life?
The first step in personal transformation is recognizing the need to update your identity. How you perceive yourself significantly impacts your performance. In the book, a story is shared about Jaime Molina, an exemplary individual who transitioned from a troubled past. His story demonstrates that we're not defined by our past but by who we're meant to be. We can create visions for our future, but it's essential to translate these visions into daily habits. Aristotle's wisdom emphasizes that excellence is a result of consistent habits. Your success isn't accidental; it's a product of daily, intentional decisions. Break the cycle, empower your family, and create an unforgettable life by updating your identity, cultivating new habits, and making conscious decisions.
[33:06] How can you approach individuals who struggle to envision a future beyond what they currently know or dislike, especially when they doubt their ability to achieve it? How do you help them plant the seed of a vision that extends beyond their current limitations?
In a recent event, a woman approached me and said she couldn't cast a vision for her future; her mind felt stuck. I shared the power of words, emphasizing that our words significantly influence our beliefs and actions. When I started lifting weights with a tough trainer, he instilled three rules. The most crucial one was to never say, "I can't do something." He explained how the conscious mind believes what you tell it. So, I adopted a habit of speaking positively and confidently, even when I doubted myself. This practice boosted my strength and self-belief. Research shows that our spoken words are 10 times more impactful than our thoughts. So, by changing your word patterns, you can enhance your future outlook and capabilities. Stop dwelling on past failures and focus on your potential strength and capacity.
[40:30] What promise did God make to the world when he created you?
When I was financially below zero, living in my wife's parents' garage and working two part-time jobs, I reached a point of despair. At that moment, I made two solemn promises to myself with tears streaming down my face. I said to God, "If you ever help me find success, there are two things I will do." The first promise was, "I won't forget what it feels like to struggle. I'll remember that lump in my throat, the challenges I'm facing, and what it's like to be the underdog." The second promise was, "I'll do everything in my power to help others achieve their dreams and goals. I'll work tirelessly to inspire and serve them." I believe that God placed me on this earth with a mission to serve and add value to people's lives. This is why I cherish conversations like this. I hope that by sharing my experiences, I can help the next person stay in the game and keep moving forward.
Key Quotes
[29:30-29:35] You are not who you are, you are who you are born to be and you are not what you did but what you repeatedly do.
[32:11-32:14] You can’t always control what happens but you can control what happens next.
How to connect with Justin Prince
Instagram: https://www.instagram.com/iamjustinprince
Facebook: https://www.facebook.com/iamjustinprince
Twitter: https://twitter.com/justinkprince
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In today’s episode, our guest is Adam Jablin. He is on a heroic journey to create an extraordinary life, but he has to navigate his challenges, including addiction, drinking, and medications. You've seen people overcome similar struggles, and there are always inspiring stories about how they use that experience to make a positive impact on the world. That's what this man does. If you're looking to hear about someone's journey of overcoming adversity and achieving incredible things, especially while battling similar challenges yourself, this episode is perfect. So, without further ado, let's begin.
[5:45] Why should I listen to you?
I care deeply, and it's because of my genuine concern for people. I value human connections and strive for meaningful interactions. When I converse with you, you can expect someone who respects and values you, someone who communicates from the heart.
[6:20] Where did you enter into life that led to this journey, and is there a particular point at the very beginning that you consider a good starting point?
I come from the era of the 80s and 90s, where masculinity was epitomized by figures like Stallone and Arnold Schwarzenegger. I was raised to be a 'man's man,' tough and rugged. However, my response may seem somewhat contradictory to that image. The truth is, I've always possessed a caring and compassionate heart, a deep desire to help people, and a genuine love for serving others. Now, let me take you back to my earlier statement. Growing up in the 80s and 90s, these larger-than-life characters made me feel somewhat out of place, as it didn't align with my natural inclination. I'd even recall instances in football where I would tackle an opponent correctly and extend a hand to help them up, only to hear my coach demanding that I leave them on the ground. This innate caring nature I've had since birth wasn't something I initially embraced or understood, especially in a world that admired action heroes.
[9:10] How did you develop these qualities? Was it through life experiences or through building rapport with others?
I genuinely believe that this is something inherent in my nature. I should note that I didn't have an exceptionally challenging upbringing. My mother was nurturing, but my father embodied the typical 'man's man' persona. There was a clear polarity in my household, and my father was determined not to let me grow up as a 'mama's boy.' He often reiterated that he wouldn't allow me to become too soft. Nevertheless, I think there was a degree of nurturing in my upbringing that I naturally gravitated towards. Despite the challenges, including family struggles, alcoholism, addiction, and the ups and downs of life, this caring nature has always been a fundamental part of who I am.
[11:45] How do you balance setting high standards for your child in their chosen pursuits without making them feel like a lesser person?
My son has developed a deep passion for bodybuilding, and it warms my heart to see him embrace this love. He's been studying not just the current generation of bodybuilders but also legends like Sean Ray, Dorian Yates, Jay Cutler, Ronnie Coleman, Arnold Schwarzenegger, Frank Zane, and even had conversations with Michael Hearn. I've been fortunate to share this journey with him. In the gym, it's important to communicate and encourage one another. I remember a moment when my son and his best friend were training together. His friend cracked a joke just as he was about to lift a weight, and I noticed my son laughing and losing focus. In that instant, my coaching instincts kicked in. I re-racked the weight and told my son that he could joke once he finished his last rep. It's not about being overly tough but ensuring he stays focused and motivated. We should cheer him on for those extra reps. Anthony, you should take this as a compliment because, having spent time with you and your family, I see that your son greatly admires and respects you. You're like a mentor to him. You inspire him and encourage him to give his best, not allowing him to back down.
[13:23] How did you navigate challenges with unsupportive parents, seeking acceptance and love, and progressing through such situations?
I believe there were some accurate emotions at play. My father had a strong desire to mold me into a responsible, capable man. With the perspective of time, I've come to realize that I wasn't always the central focus of his attention. He carried a heavy load of responsibilities, and even when he seemed distant, distracted, or upset, it wasn't necessarily about me. He was a driven, busy figure in the business world, often referred to as an 'assassin.' Many of my cravings for approval, acceptance, and love stemmed from a need to connect with him, to earn his affection in any way I could.
[14:40] Can you discuss personal challenges you faced in your journey, how they influenced your path, and the role of your early years?
When I was growing up in New Jersey, I was the chubby kid, often referred to as 'El Chapo' by my dad, although he didn't mean it in a harmful way. It was a different era back then. There was a movie in the 80s called 'The Goonies' where a character rolls through a chimney, and my friends would have me reenact that. Fast forward, our family moved to Florida, a non-union state, where I could enjoy the pool every day. I used to swim with my shirt on because I was self-conscious about my weight. My parents noticed how upset I was and decided to make a change. They started buying me fitness magazines like Flex and Muscle and Fitness, got me my first bench press and some dumbbells, and stopped taking me to fast-food restaurants. They replaced my usual McDonald's order with healthier options like grilled chicken and apples. It was a different time, without the wealth of information available today, but I absorbed everything I could, just like you and I get to see with today's youth. In just four years, I transformed from the overweight kid to the fittest in my class. The questions changed from 'How many Oreos did you eat last night?' to 'How much can you bench?' The girls started noticing me, and I began hanging out with older kids, which also introduced me to drinking. Surprisingly, alcohol seemed to fix something inside me that I didn't even know was broken. That broken piece was my constant craving for my father's love and attention. When I became more confident with my physique, I felt like I could finally be seen as his son, like someone who could live up to his standards. I channeled this desire for approval and acceptance into muscle-building, alcohol, and other pursuits. It was my way of seeking validation and striving to be a man in his eyes.
[18:56] When did you start drinking and how did it affect you, knowing others may relate to this experience?
I started my journey with alcohol at a young age, and it began innocently enough. It wasn't as if I had a drink and then suddenly found myself carrying around a paper bag filled with booze at school the next day. It initially revolved around Friday and Saturday nights during middle school and early high school, occasionally spilling into weekdays. What I quickly realized was that alcohol provided a boost to my confidence, not arrogance. It was like a different version of me emerged, one that could engage with anyone. However, the desire to drink again grew stronger, and I wasn't content with just the weekends or post-game celebrations. I even obtained a fake driver's license to buy alcohol. When I got to Arizona State University, known as the top party school, I wholeheartedly embraced the sex, drugs, and rock and roll lifestyle. Alcohol became my first commandment, an ingrained part of my identity. It progressed over time, and it's what makes alcoholism and addiction a disease, not just a disorder. This disease has four key components: it's progressive, meaning it gets worse over time, chronic, always present, primary, and potentially fatal. I had no awareness of being an alcoholic or an addict at the time; I saw myself as a 'work hard, play hard' kind of person.
[22:48] What was your wake-up moment that prompted change?
I'd like to express my gratitude for having me. I'm not sure if I mentioned it before, but thank you for inviting me to your home, the auto-shift, and the truck's house, and for the quality time I spent with you and your wonderful family. My journey had different stages, and the 'aww’ moment for me was my intervention. It was a moment when the people who loved me the most surrounded me and read heartfelt letters, all following a similar format. They expressed their love and admiration for me and then delved into the reality of what I'd been doing. They recounted instances like when I drove my nephew while drunk or nearly slipped with my daughter down the stairs, using these memories as a plea for me to seek help. That was the initial part of my 'aha' moment. The major part came nine days later when I entered a treatment facility. It was there that I had a profound spiritual experience. For me, it wasn't an intense, blinding, spiritual awakening like Bill Wilson's, but rather it felt like a part of my ego was dying. This transformation manifested in the form of a panic attack. My heart rate skyrocketed, well over 180, and it was a distressing experience. But this mental shift was necessary for a new version of me to emerge. When I surrendered and accepted the need for change, my heart rate returned to normal, and I left the facility as a new person. This experience showed me that sometimes, something within us needs to transform or 'die' for a new, healthier version of ourselves to emerge.
[25:36] Did you have a support system or was it more of a personal journey?
I was never alone. You may have heard of the poem 'Footprints,' where a person talks to God about two sets of footprints turning into one during their hardest moments. From family intervention to a treatment center with excellent support, I learned to be authentic. I used to put on a fake smile to hide my problems, but even then, I was never truly alone. God was always there.
[38:20] Did the work you do in building a pathway to personal development connect with or influence the Hero Project in any way?
Certainly, the Hero Project is my coaching program, but it's unique in that it's not a one-size-fits-all approach. Instead, it's tailored to each individual's specific needs. We guide individuals through the Hero's Journey, which typically involves a separation phase, like breaking free from addiction or fear. Then there's an initiation process where we teach new skills and beliefs, helping individuals become more empowered. However, often the biggest challenge is confronting inner demons or fears that reside within us. This may involve difficult conversations or making courageous choices. Ultimately, in every hero's journey, there's a return home, not as a conqueror, but as a better, more evolved person, leading by example. That's what my life is all about – guiding people through their own Hero's Journey.
[40:30] Do you seek that turning point where people decide to work with you, or do you try to address their hesitations when they're unsure if it's the right fit?
Many times, people come to me when they've reached their own version of rock bottom, whether it's spiritual, financial, emotional, or mental. Often, it's a family member, spouse, agent, or sports team that reaches out, convinced that the person is ready for help, even if they claim not to be. My role isn't to convince but to establish a common language, using metaphors like 'tires win the race' to make them understand the need for change and participation, whether they're athletes or entrepreneurs.
[43:58] What promise did God make to the world when he created you?
He promised the world that: You will get through the hero’s journey but you will have a great time doing that.
Key Quotes
[38:00-38:04] Reawakening in the spirit is a chance to get through difficult things or situations.
How to connect with Adams Jablin
Instagram: https://instagram.com/adamjablin
Facebook: https://m.facebook.com/adamjablin
Twitter: https://twitter.com/adamjablin
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I'm your host, Anthony Trucks, and today we have Lori Harder on the show. Lori is a friend I've known for a couple of years now. She's an incredible human who has experienced a lot, learned from her experiences, and has a unique skill set for sharing her expertise in a way that benefits the world. She talks about her journey, from her childhood interest in religion to navigating a shift in identity. She's been through financial struggles, made a significant income in the fitness industry, delved into personal development, and more. Now she's working on launching projects she started from scratch. Lori shares her journey and the reasons behind her choices. So, without further ado, let's dive into the episode.
[2:20] Why should I listen to you?
I would say you should listen to me because I've achieved something remarkable in my life.
[3:04] What is it that you do so well?
It's intriguing. I believe there are a few things I excel at, but they initially stemmed from a need for survival. These tactics eventually evolved into the realization that, even though they originated from challenging times in my life, they've transformed into skills that can be applied to various areas. I'm particularly adept at learning, such as reading and understanding people and inspiring them to embrace a vision. However, I'm also acutely aware of my weaknesses and make a point of surrounding myself with individuals who possess the skills I lack.
[4:00] Was it always that way for you, or did you have an attorney that you asked for help from?
In the early 2000s, I had vivid memories, largely because I was deeply entrenched in the fitness world. Back then, I used to read fitness magazines, and it struck me that the individuals I aspired to be like—those women gracing the covers and winning prestigious fitness awards—seemed flawless. I believed they had it all, and I thought I could never measure up to them because I hadn't gone to college, I wasn't an athlete, and I didn't fit into that mold. I thought they were masters of everything. The world, it seemed, was projecting this message that we had to be experts in every aspect of our lives. But fast forward to today, and that's one of the reasons I appreciate the internet. It's shown me that you don't have to be a jack-of-all-trades; you just need to focus on your strengths and find ways to collaborate with people who excel in areas where you don't. If it's true, and I believe it is, that we should concentrate on what we're good at, we can accomplish so much more.
[5:48] How did you get to the point of making people pay you?
The first time I received payment for my work was out of desperation, leading me to question if we always need our backs against the wall to succeed. Most of my significant successes were born from a place of necessity and frustration, such as when my husband lost his job and we faced dire financial circumstances. I realized I had to change my situation. My dream was to be in the fitness industry, but my lack of education held me back. It was only when our situation hit rock bottom, with our home, cars, and $300,000 in debt lost, that I decided to take action. In a moment of desperation, I discovered the power of 'on-demand’ motivation. But it would be great if we didn't always need a crisis to activate our potential. I've seen that a simple realization of unhappiness in a 35-45 minute conversation can be enough to drive change. We don't always need our backs against the wall to make a change. So, my earlier question about whether desperation is a prerequisite for success is still intriguing to me. It's a topic that leads to the realization that we can transform our lives without waiting for a major crisis. My journey started with a lack of a high school diploma, but it eventually led me to a place of gratitude and empowerment.
[10:48] Is there any other part that led to not graduating high school?
I grew up in a small town and belonged to a very restrictive religion with just 114 members in our congregation. I was homeschooled throughout high school and had virtually no social life. In my early years, I used to go door-to-door, preaching and trying to sell the idea of the end of the world, which wasn't an easy task. However, this experience taught me the art of conviction and persuasion. As a teenager, I started feeling a calling for something bigger, although I couldn't quite define it. This longing for a different path, particularly in fitness leadership, wasn't possible within my religious community. At the age of 18, I made the difficult decision to leave my religion, which meant leaving behind everyone I'd known. This experience of transitioning from a familiar environment to the unknown without a support system or community continues to shape my work today. I can empathize with people going through significant life changes, whether it's a career shift, a lack of family support, or leaving everything behind. My personal journey has fueled my passion for helping others in similar situations.
[14:35] Could you specifically share what you do now?
I experienced a series of transitions in my life. I faced tough times after leaving home but found my calling in the fitness world. Working with people made me realize that mindset was crucial for change, not just physical training. This led me to personal development, which helped me deal with anxiety and opened a world of possibilities. I started writing books and organizing events to help others break through their limiting beliefs. After my book was published, I entered a phase of self-discovery. Attending dinners with my husband's friends, who were discussing investments and business opportunities, sparked my interest. These conversations were vastly different from those I had with my female friends. I recognized the need to bridge the gap for women looking to grow financially and professionally. So, I started a female-centric company, raising $2 million from 54 female investors. Our upcoming product, a beauty hydration solution, will launch soon. This journey has been transformative, like jumping several steps ahead into a different reality.
[21:0] What made you think you can take money from people in common and make it successful?
This journey was a soul-searching adventure. At first, I was in a place of uncertainty, wondering about what's next. I've learned to fast forward my life by a few years and immerse myself in that feeling. But this time, the idea seemed too daunting, like something the "future me" should handle. I even thought about Sara Blakely, the Spanx founder, and how she didn't hold back when she had the idea for her product. I needed evidence that I could do this. I looked at her beginnings and compared them to my current situation. In some ways, I had a bigger network and resources. This idea wasn't beyond me; I could make it happen. Then I questioned why I should wait. What am I going to learn first? Learning happens on the job, after all. I realized that I could be resourceful, humble enough to ask for help, and smart enough to put together a team. It was a one-step-at-a-time process. But most importantly, I couldn't bear the thought of living with unfulfilled dreams and avoiding the scary stuff. I had already experienced the pain of avoidance and knew it wasn't a path I wanted to follow. I didn't want to choose a self-inflicted painful prison. So, I decided to move forward and embrace the challenge.
[25:40] Did you have anybody around you who had the opposite energy?
I've learned that your surroundings, especially the people in your life, have a stronger influence on you than your willpower alone. When you're considering something new, one of the first things to change is the people you surround yourself with. It might not always be possible to swap out everyone around you, but you can choose to spend more time with people who empower and support your goals rather than those who hold you back. This can be a difficult decision to make and act upon, but it's a crucial step.
Just like we tell our kids not to hang around with certain groups at school because they'll be influenced by them, the same goes for adults. If you want to believe that something is possible for you, spend time in rooms full of people who also believe that anything is possible. Your beliefs can be influenced by the limiting beliefs of those around you, so make sure to immerse yourself in an environment where the prevailing mindset is one of limitless potential. Surrounding myself with like-minded individuals who have similar goals and have overcome challenges has busted my limiting beliefs.
[29:39] Have you ever experienced any unexpectedly amazing things?
I'm immensely grateful for the love and challenges I've experienced in life. I've come to deeply appreciate the importance of challenges. When faced with something incredibly difficult, it's not that I love it or feel great about it because it's still hard, and there's a part of me that wants to run away from it or hide from my emotions. Even thinking about it can bring tears to my eyes. However, I've learned that on the other side of these challenges, I get to meet a version of myself that's connected to something greater, something like a profound connection with my Creator. It's difficult to explain, but it's as if you gain a new perspective, heightened perception, compassion, and empathy.
Now, instead of wanting to run from challenges or resist them, I try my best to run towards them. Even when I don't want them to come, I know that something valuable will emerge from these experiences. It's a belief that's ingrained in me, and it's become a precious gift.
[36:20] What are your overarching goals for this venture? Are you considering other paths or staying firmly committed to the current venture?
I absolutely love this question, and I appreciate you asking. There are a few things I'd like to do with my business. First, I want to sell it because it's an exciting prospect, and I also genuinely want to explore new opportunities. I have some creative ideas for the business that I'm eager to bring to life. One of my main goals is to structure it in a way that's somewhat akin to network marketing, though not quite the same. I want to empower women through the company, offering various programs and initiatives that could potentially benefit other businesses that follow a similar model. The world of marketing is evolving, and I believe people are craving a sense of community. I want to find ways for businesses to provide this community experience, moving beyond the superficial connections on platforms like Facebook. I'm particularly excited about creating opportunities for people to earn income through our business. This is part of a broader vision to encourage women to invest in each other. I believe that there's an endless well of potential and creativity, and it's crucial to demystify the process of starting a business, developing a product, and exploring new ideas.
[44:45] What promise did God make to the world when he created you?
She’s going to be your permission to do anything you want to do.
Key Quotes
[5:10-5:20] You don't have to know everything; instead, focus on what you excel at, build a team, or surround yourself with those who complement your skills.
How to connect with Lori Harder
Instagram: https://www.instagram.com/loriharder
Facebook: https://www.facebook.com/LoriHarder
Twitter: https://twitter.com/loriharder
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In today's episode, our guest is Henk Rogers, and while he's not the creator of Tetris, he has some fascinating stories associated with the game, which you'll discover in this episode. However, we mainly delve into the pressing issue of climate change. Many people aren't fully aware of the situation and its implications, and Hank sheds light on it. We discuss ideas and actions we can take individually to address this challenge, offering insights that can help you stay informed and potentially contribute to positive change. We all want a better world for our children, and Hank's perspective can guide us in that direction. Tune in with an open mind, an open heart, and attentive ears for an insightful episode!
[3:07] Why should I listen to you?
You should listen to me because I'm a key figure in Hawaii's transition to 100% renewable energy. Hawaii is a global leader, and even in the United States, we're at the forefront of achieving 100% renewable energy for electricity. I've played a significant role in making this transformation possible.[3:43] Why has this become a passion of yours, and why are you devoting your time and life to it?
I had a near-death experience. After selling my company in 2005, just a month later, I found myself in the back of an ambulance due to a heart attack, with 100% blockage of the Widowmaker artery. I looked at the ceiling and thought, "You've got to be kidding me. I haven't even spent any of the money from the sale." But the next thought was, "No, I'm not going. I still have things to do." This experience made me reevaluate my life's purpose. I came across a newspaper article discussing the threat of coral extinction by the end of the century due to ocean acidification caused by carbon dioxide emissions. I decided I couldn't stand by and watch this happen. So, my mission became clear: to eliminate the use of carbon-based fuels.
[5:20] Why did you choose this specific cause to devote your time and energy to, and what drives your passion for it?
I have always had a global perspective, having lived in various countries. When I look at the world, I don't see individual places like Hawaii or San Francisco, even though I lived there for seven years. I see the world as a whole. The issue of carbon-based fuels is not something that can be solved by addressing it in just one place; it needs to be tackled worldwide. Unfortunately, not many people think on a global scale. Most individuals want to help specific communities or address localized problems, like saving a coral reef. These local efforts are essential for creating change on a smaller scale. However, someone must consider these issues on a global level. If I can and do think on this global scale, then it becomes my responsibility because not many others are taking on that part of the challenge.[12:54] What are the major challenges and barriers you've faced while working on a global scale and trying to get buy-in from a large number of people?
The situation in Hawaii was as follows: when we began this journey, Hawaii was importing $6 billion worth of oil, with $5 billion spent on oil used for various purposes and another billion dollars specifically for jet fuel. Among this, 30% was allocated to jet fuel, 30% for ground transportation, and 40% for electricity, totaling $2 billion for electricity and a billion dollars for ground transportation. We aimed to halt this $3 billion expense. Notably, the electric company in Hawaii was the largest corporation, and when we introduced legislation to transition to 100% renewable energy, they were one of the main opponents, arguing that it couldn't be accomplished. I recall being on a panel where I stated our goal of achieving 100% renewable energy by 2045. A fellow panelist, a university researcher, declared that, based on his studies, it was impossible. I responded by taking the microphone and acknowledging that I might not be as knowledgeable as him, but we were determined to do it regardless. The prevailing attitude often involves experts and industry insiders insisting it can't be done. This perspective stems from a focus on slow, incremental changes. However, we disrupted the utility's business model to make the transition to renewables more profitable for them, and the results speak for themselves. Hawaii's initial target was 40% renewable energy by 2030, and we have already achieved that goal.
[16:00] Are you primarily focused on finding better methods or strategies for implementing renewable solutions, or is your research more oriented toward encouraging people to adopt these approaches?
At present, we're closely monitoring emerging research and the rise of companies that develop the cutting-edge technologies we require. Instead of creating these technologies ourselves, we search for them. For example, let's consider our interest in hydrogen production. To make hydrogen, we need an electrolyzer, a device that utilizes water and electricity to generate hydrogen. Remarkably, a new company in Ohio has developed an advanced electrolyzer. We decided to purchase their first unit, which we now use at the ranch to produce hydrogen. Several other companies are also experiencing significant growth. The key point here is that people can visit our ranch and witness the future unfold. They can learn about living off the grid, given that I exclusively drive electric cars charged solely at the ranch. Consequently, we've achieved complete off-grid living and gathered essential knowledge, even if it means occasionally taking cold showers, which can be an interesting experience.[18:42] How are shifts to electric vehicles and renewable energy impacting the automotive repair and mechanics industry, given the ongoing global changes?
The world is in a constant state of flux, as it has always been. Imagine humanity as passengers in a lifeboat, where there are holes in the boat and most of us are diligently scooping out water to keep it afloat. Surprisingly, there are individuals assigned the task of drilling more holes in this lifeboat. This is not a job; it's a crime against humanity and nature. Once we collectively understand this, we must cease damaging the world we intend to pass on to future generations. Considering you have three kids and I have four, with eight grandchildren and another on the way, it's vital to recognize that I'm the eldest of 15 siblings, which means I have a multitude of nieces and nephews. This immense family network makes me feel accountable, not just for them but for all the children who will follow. It's our human responsibility to safeguard the well-being of the next generation and the ones that come after. If we neglect our duty and mistreat our planet, we will witness severe consequences, not only in terms of the current wave of migrants fleeing regions where food can no longer be grown but also in the imminent deluge of people facing dire circumstances in the coming two decades.[25:45] How can we start discussions about climate change and sustainability in suburban areas with limited focus on these topics amid information overload and distractions?
I'm determined to inspire individuals to make responsible choices at a local level. For instance, I've personally embraced a sustainable lifestyle by going off the grid, driving electric vehicles, and choosing alternative means of transportation such as cycling or using public transit. These seemingly small actions accumulate and have a substantial impact. Empowering your community to make conscious decisions is of paramount importance. When your community decides to take a definitive step, the conversation shifts from "Why should we do this?" to "How can we achieve this?" The moment people start contemplating the "how," solutions start emerging. Let's take, for example, the city of New York. We initiated the plan to go 100% renewable energy, and once the commitment was in place, everyone involved began brainstorming how to make it happen. Astonishingly, just six months after passing this mandate, the electric company publicly declared, "We've figured it out, and we can achieve this by 2040." It's perplexing that they hadn't explored this earlier, but the power lies in making people think about it. When a city, like San Francisco, declares its intent to transition to 100% renewable energy, it sparks a chain reaction. All the entities contributing to the city's electricity supply start brainstorming how to align with this goal. That shift in mindset is precisely what we need.[34:50] What are some practical steps someone like me can take to contribute to sustainability and environmental efforts, even on a local level, such as in their home or community?
An effective approach to raising awareness involved elementary school children, who went door-to-door to replace 300,000 incandescent bulbs with energy-efficient LED alternatives. LED bulbs consume just about 10% of the electricity required by incandescent bulbs. This easy swap significantly reduces household energy consumption—a simple yet impactful change. I've personally made eco-conscious adjustments, like eliminating beef from my diet. While I enjoy a good burger, I've learned about beef's devastating environmental effects. Cattle farming contributes to deforestation, especially in the Amazon, as trees are cleared for grazing. Cattle also emit methane as they digest their food, further exacerbating environmental issues. In contrast, pigs and chickens have much smaller environmental footprints, primarily feeding on waste, making them a more sustainable dietary choice.[44:33] What promise did God make to the world when he created you?
I'm going to send you somebody who's going to help you fix thingsKey Quotes
[6:40-6:42] Ignorance is thinking you can't do something.How to connect with Henk Rogers
Instagram: https://www.instagram.com/henkrogers
Facebook: https://m.facebook.com/HenkRogers
Twitter: https://twitter.com/henkrogers -
On today’s episode, our guest is Brad BizJack. He's here to share something special for those of you looking to achieve more success, joy, love, and financial abundance, grow your business, mend relationships, and unlock your full potential. Brad will shed light on the concept of rewiring your mind, explaining what it means and how to recognize it when you need it. Furthermore, he'll explore what life looks like after this transformation, so you can envision the possibilities.
[2:40] Why should I listen to you?
Honestly, it's really simple. I can see the problem behind the problem—I can understand what you're going through and help you view life in a way that allows you to rewire your mind to focus on your true dreams. Many people are in a situation where they support others, but sometimes all it takes is one little insight, one question, and one different perspective on a problem that can transform everything. This is evident in the success stories of life. So, picture us at a coffee shop, discussing your dreams and goals. By the end of that conversation, you will undoubtedly know exactly what you want out of life, what's holding you back, and the practical strategies for breaking through.
[3:35] Can you share a moment in your life that's relevant to the person you help today?
Starting with a challenging $92,000 debt and a miserable job, I eagerly embraced an opportunity for an online business, hoping it would lead to financial success and happiness. As I struggled, I noticed that while everyone else was thriving, I was stuck in toxic positivity, pretending problems didn't exist. I believed I'd only be happy when I achieved success. After talking to a mentor, I made a pivotal decision. I chose to work with a coach who changed my perspective during our first session. She emphasized that my attachment to success was the issue. Success wouldn't miraculously solve my problems. Instead, it was about rewiring my mindset and overcoming limiting beliefs. This realization prompted me to shift my focus to understanding my mental operating system. Attending a life-altering conference, despite a recent job loss, I embraced the theme of rewiring the mind for success. This transformation marked the start of my journey, and now I've dedicated myself to helping others transform their lives and find profound freedom.
[8:45] Can you share common language patterns or signs you've noticed from clients you've worked with before they started working with you?
My extensive experience working with thousands of individuals has revealed recurring patterns that either hinder their progress or drive them toward success. A common issue is the absence of a compelling vision for the future. Many individuals tone down their dreams to fit a more "realistic" mold, often due to past failures influencing their future outlook. They restrict themselves from dreaming big and play it safe instead of aiming for victory. This rationalization manifests in various ways, such as claiming contentment with their current situation or waiting for the "right time" to take action. Self-blame is another prevalent symptom. People often attribute their struggles to emotional states like lack of confidence, depression, or anxiety. It's crucial to recognize that these states are malleable and depend on how they use their body, focus their thoughts, and express themselves. A prominent sign of this is scarcity thinking, particularly regarding money as the source of their problems. Limiting beliefs about time and fears of not having enough time to change their lives are also common. Two significant symptoms include the belief that they should already be further ahead in life or that they'll only find happiness once they achieve success.
[16:20] What is the promised land, and what can people expect when they arrive there?
In essence, it's about living life on your terms—a somewhat cliché concept but incredibly significant. It's not just about the overarching idea of having the freedom to do what you want when you want, with whom you want, and where you want. It extends to being irresistibly drawn by a compelling future vision, eliminating internal conflicts, and achieving emotional regulation. Most people allow their emotional state to be determined by external factors. I teach individuals to become emotional regulators, where they set their desired emotional temperature and maintain it consistently. It's also about living in alignment with your true desires, creating wealth, finding freedom, fostering meaningful relationships, and surrounding yourself with individuals who both understand and challenge you. After this transformation, your life becomes a reflection of the expectations set by your inner circle. You'll handle life's challenges with confidence, create your vision of success, and experience fulfillment along the way. This is what it means to reside in the "success sweet spot," where you strive for significant goals while relishing the journey and living in abundance, filled with gratitude and excitement. It's a harmonious and prosperous way of life where everything flows effortlessly.
[19:28] How do you adjust your expectations and surround yourself with the right people when your current community or friends may not align with your goals?
One significant challenge I encountered was expecting immediate support and understanding from those close to me regarding my dreams. As a visionary, it's essential to lead with unwavering belief in your vision. Lowering your aspirations to match the acceptance level of those around you can lead to disappointment. Instead, I've learned to love and accept the people in my life for who they are. I've also recognized the importance of carefully selecting a supportive peer group. Surrounding yourself with people who believe in your dreams and challenge you to grow is essential for personal transformation and success.
[24:00] What can you share about your experience or insights with individuals who want to level up and join a more successful or supportive group but have concerns about not fitting in or being accepted by that group?
Successful individuals have a genuine desire to uplift and assist others in achieving success. Joining such a group can be intimidating if you're worried about maintaining the group's integrity and providing real value. Focus on giving rather than getting. When contemplating a peer group, look at those who operate at a higher level than you and consider how you can contribute. Find innovative ways to offer value to them. For instance, if you're part of a more successful business group, leverage your strengths, like a happy marriage, to assist others in that area. It's crucial to set clear boundaries and limit interactions with individuals not at that higher level. I make sure to have regular conversations with people more successful than me, always open to learning. Surround yourself with those who excel in areas you wish to grow and discover ways to enhance your knowledge and skills. Understand your value, and if you think you have nothing to offer, create something valuable to share.
[29:50] Could you share some real-time transformations you've witnessed in the people you currently work with?
I've witnessed people go from utter financial struggles to establishing multi-six-figure businesses in a mere six months. Their achievements are nothing short of incredible. From an emotional standpoint, some have described it as 40 years of challenges crumbling away like a sledgehammer that just shattered their burdens, leaving them feeling free for the first time. I've seen individuals rekindle relationships with their children, bridging gaps that had persisted for decades. They finally sense the family bonds they've yearned for. People have forgiven their parents after holding onto grudges for years. In just a few days, some have decided to walk away from toxic jobs, opting to explore creative ways of serving others on a deeper level. Then some wake up one day and realize they're simply happy, without fully understanding why. It's truly incredible what becomes possible.
[30:20] Can you elaborate on your five-day work and session challenge, how it works, and what individuals can expect when they take part in this challenge?
The challenge is called The Success Accelerator, a life-changing five-day challenge, offered a few times yearly and has already impacted over 50,000 lives globally. It focuses on rewiring your mindset for your distinct vision of success. Many people struggle to grow and change because they're pursuing someone else's dream, shaped by societal norms or personal history. This program not only helps you pinpoint what you genuinely desire for this phase of your life but also dismantles common toxic thought patterns and limiting beliefs that hinder your progress. The challenge isn't just about theory; it provides practical strategies to overcome your fears, doubts, and insecurities, allowing you to create the life you envision. The difference between those for whom success flows organically and those who struggle tirelessly becomes clear in this challenge, along with practical steps to bridge that gap. You can succeed without sacrificing precious family moments. Join the Success Accelerator to unlock your potential and transform every aspect of your life.
[35:40] What promise did God make to the world when he created you?
I would help people come alive, empower them, and help them find gratitude and love so that they can see how beautiful life can be.
Key Quotes
[6:00-6:03] You need to make decisions based on who you want to be.
[24:10-24:14] Successful people want to help other people become successful.How to connect with Brad Bizjack
Instagram: https://instagram.com/bradbizjack
Facebook:https://www.facebook.com/BradBizjackCoaching
Website: https://www.bradbizjack.com -
Welcome back to the Aww podcast. Today's guest is not only a dear friend but also someone I had the pleasure of working closely with during the past 100 episodes. She played a pivotal behind-the-scenes role in shaping this podcast. Since then, she has embarked on an exciting journey in her career, specializing in helping authors amplify their brand and utilize their books as effective marketing tools. So, as you listen to Paige Duncan, I encourage you to keep an ear out for nuggets of wisdom that you can apply to your own life.
[3:18] Why should I listen to you?
The first thing is that I'm genuinely curious. When I'm talking to anyone, whether it's you on a park bench or someone else, I don't have any ulterior motives. I simply let my curiosity guide me. I ask questions and start conversations based on what intrigues me or what I find interesting about the person.
[4:10] What would your initial conversation be like when approaching someone who has just released a book and expressed a desire to make a significant impact but is unsure of where to begin?
I believe it's crucial to be transparent when discussing a book or sharing your thoughts. It's essential to let everyone know right from the start that you're not in the league of those best-selling authors or well-known entrepreneurs we admire. These accomplished individuals didn't possess any special knowledge or expertise when they first started. It's important to remember that we all began from a place of not knowing much more than the next person.
[5:11] Could you share some insights into your background and experiences growing up that have shaped you into the person you are today?
I've always had a desire to serve, connect, and create something of my own since I was a child. When I was just six years old, I began selling painted rocks to my neighbors, and looking back, I'm grateful for their support, even though I'm not sure why they bought painted rocks. This was my first foray into entrepreneurship, creating a product that could benefit others. Simultaneously, while selling those painted rocks, I was also writing poems. A few weeks ago, I revisited my parents' home in Arkansas, and they made me take all my childhood belongings with me. In those stacks of journals and poems, I found my early passion for writing. Writing was my way of expressing myself as a child, especially since I was often labeled as emotional and someone with big feelings. Writing became my outlet. Through writing, I developed a love for books during my preteen years. Interestingly, I didn't start with the personal development genre. Instead, I began with the Boxcar Children's series, which many of you may be familiar with. It was a form of escapism, transporting me to different worlds where I could be anyone and do anything, allowing my imagination to run wild. This is where my love for books truly began.
[7:18] Your parents supported your creative endeavors and allowed you to explore your interests freely. How do you think this early support and the freedom to be yourself contributed to your personal and professional development?
It sounds like my parents recognized early on that I was destined for a different path than the rest of my family, and they accepted that. They understood that I wouldn't fit the traditional mold they might have had in mind. For me, it was crucial to find an outlet that served me personally rather than being directed toward a particular sport or activity. Writing and books became my creative outlets. At the time, I don't think my parents fully grasped how much these interests would shape my life. They probably saw it as a nice hobby. Little did they know that more than 20 years later, I would be where I am now. Writing and reading not only became my passions but also boosted my confidence, something I lacked during my youth.
[10:05] What happened in your journey that landed you where you are now?
In high school, I discovered my gift for communication and connecting with people. Despite my lack of self-confidence, I had a deep passion for getting to know others. As I approached college, I considered how to channel this passion into a career. I didn't want to follow the traditional path of becoming a news reporter or pursuing communications. Instead, I enrolled in college with a business degree and minored in communications and religion, as I attended a private school. After college, I ventured into various opportunities that took me away from my true calling. It took me several years to find my way back to my purpose and passion. I had followed the expectations and advice of others for a while before I finally stood up for myself and decided to pursue my path differently.
[11:45] Was there like a specific AWW shift moment or a catalyst moment?
The pivotal "aww" moment for me occurred when we had to close down a business right after I graduated from college. My mom and I had opened a boutique cosmetic store, which was ahead of its time in the market. Unfortunately, it didn't succeed, and we had to shut it down. At that point, I thought I had everything figured out, and this business venture was going to be my journey. This experience forced me to undergo a significant mindset shift. I had to move away from expecting things to go according to plan and shift towards a more adaptive mindset. Instead of assuming that everything would last forever, I began looking at things incrementally and asking myself what skill sets I needed to develop to navigate the path I was on. Rather than going on autopilot, which is what I had been doing, I started to challenge the way I approached opportunities and situations. This period in my life also taught me the concept of "failing forward," although it was a challenging lesson to learn right after college.
[13:52] Can you share more about the transition from Dickey's Barbecue to Success Magazine and how it shaped your career and journey?
I have a story that perfectly illustrates that, Anthony. There was a pivotal moment in my life after the closure of the cosmetic store. I decided to move from Arkansas to Dallas, Texas, to start fresh. I wanted a clean slate. I vividly remember sitting in a hotel room with my mom, tears streaming down my face, and I asked her, "Mom, when will I figure out my path and create something for myself?" I felt utterly crushed at that moment.
During that conversation with my mom, I had a realization that I needed to let go of my ego. I had gone from thinking I knew everything and having my own business to recognizing that I needed to start over. So, I decided to take an entry-level position in the marketing and PR department at Dickey's Barbecue. It was a humbling experience, but I knew I had to learn and build my skillset from the ground up. It took about five years at Dickey's and my second employer before I felt confident and equipped with the necessary tools to succeed and build my career. This journey taught me the value of starting over and continually learning and growing.
[15:20] How did that opportunity come to be?
It's a rather amusing story, Anthony. After returning to Dallas from Austin, I was consulting with Dickey's Barbecue once again. My desire was always to work in the media industry due to my PR background. I came across a rather questionable job posting, not even on LinkedIn, but I thought, "Why not give it a shot?" So, I went to the interview, Anthony, and keep in mind they were building their new headquarters, so they were operating from an office in a warehouse in Denton, a town outside Dallas. During the interview, I received two job offers. One was for a digital marketing role, which they desperately needed but didn't match my skill set or passion. The other was for a position at Success Magazine, which was undergoing a transformation and not the powerhouse it is today. I had to decide, and it perfectly illustrates how your career can go in two directions. One option offered me the world in digital marketing, but it didn't align with my goals. The other was with a struggling magazine but had an excellent boss, Jim McCabe, who I believed would become a mentor and influential figure in my life. This is where my entrepreneurial spirit came into play, Anthony. I wanted to take a leap and build something from scratch. When I started, there wasn't even a defined PR role; I had to create it myself.
[24:55] Do you mind sharing what it is that you've ventured deeply into now?
It's often said that the third time's the charm, and I truly believe it is in my case. I now run an agency called The Front Porch Collective, where we specialize in assisting individuals who want to establish their authority in the media and public relations realm. While our client base predominantly consists of authors, we also work with various talented individuals, which is how our paths aligned. Our main focus lies in helping our clients make their voices heard in today's crowded marketplace. We achieve this through the art of storytelling, promoting authenticity, and fostering genuine connections. It's no secret that building these connections, especially those needed to reach the levels of success one aspires to, isn't something everyone excels at. That's where we step in, providing the expertise and guidance required to help our clients shine and stand out in their respective fields.
[33:03] How do you think people are failing with good books?
The main issue I've observed, even among best-selling authors I've worked with, is the misconception that a book will sell itself. Authors often fail to create a robust marketing and media plan for their book. It's essential to start this plan six to nine months in advance and execute it actively. Many authors expect their books to magically succeed without proper marketing. A book without a strategic plan becomes mere decoration. Authors should understand that publishers won't guarantee a book's success; it's their responsibility to sell it. A well-marketed book can open doors, leading to speaking opportunities and establishing credibility. It serves as an excellent business card, showcasing unique knowledge that only the author can offer. Additionally, a book's content can provide material for years to come, simplifying content creation for social media and other platforms.
[45:15] What promise did God make to the world when he created you?
There would be nobody who felt like they didn't belong, and I would make sure everybody felt that their voice was valuable.
Key Quotes
[26:35-26:40] Where I always tell everybody to start is learning what they're writing about and what they're working on and serving them as a cheerleader.
How to connect with Paige Duncan
Instagram: https://www.instagram.com/tfpcollective
Facebook: https://www.facebook.com/paigeofpositivity
Twitter: https://www.youtube.com/channel
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