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In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.
What I Cover in This Episode
Why comparing yourself to others (or even your past self) can steal your joyThe incredible people who've become my business secret weaponsWhy investing in yourself and your business is crucial for growthHow I'm reshaping my business focus and why it's exciting meMy Secret Weapons (You Need to Know About)
Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on AdsConnect with Elizabeth: @thedistrictofbeauty | districtofbeautybrowsJulie Chandler: My go-to business psychic who helps me see my blind spotsConnect with Julie:Instagram: @juliechandlerpsychicWebsite: https://www.juliechandler.co.uk/Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new levelPodcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy GoodwinWebsite: Captivate the RoomResources You Don't Want to Miss
James Wedmore's "Mind Your Business" podcast (seriously, check it out!)The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan SullivanWhat's Coming Up Next
Join the waitlist for our next 3D Nipple Drawing Course! Click Here
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note: https://www.speakpipe.com/BeautyExpanded
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
Hosted on Acast. See acast.com/privacy for more information.
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This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately.
This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.
Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.
So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note: https://www.speakpipe.com/BeautyExpanded
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
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Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.
Book a $75 Career Breakthrough Call
- A personalized de-risk assessment before switching careers!
https://www.jaydhernandez.com/offers/umNGts65/checkout
For Artists: 1:1 Biz Coaching $500
- Book dream clients and make sales every day!
https://www.jaydhernandez.com/offers/Js836tJ6/checkout
For more info:
https://studioconceal.com
For speaking engagements:
https://www.jaydhernandez.com
View before/after transformations here:
https://studioconceal.com/before-and-afters/
Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast
Hosted on Acast. See acast.com/privacy for more information.
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In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.
Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry.
Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity.
Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.
About Elizabeth Snare
Elizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.
After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.
When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.
Connect with Elizabeth:
Marketing Page: @thedistrictofbeauty
Brow Page: @districtofbeautybrows
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note: https://www.speakpipe.com/BeautyExpanded
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
Hosted on Acast. See acast.com/privacy for more information.
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Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.
Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.
In this episode, I'm sharing:
Why I've been pulling back from social media latelyWhy Google ads might be more effective for our industry than social mediaThe importance of making sure your online presence matches your brandI'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.
Remember, this is based on my experience, and it's all about finding what works for your specific business.
Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K
And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:
Book a $50 Career Breakthrough
If you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkoutFor Artists: 1:1 Biz Coaching $500
For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkoutHave a question for me? Someone you want to recommend on our show?
Leave me a voice note: https://www.speakpipe.com/BeautyExpanded
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out www.studioconceal.com
Hosted on Acast. See acast.com/privacy for more information.
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Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this?
Then…THIS episode is for you!
Before you take a huge leap in faith, ask yourself these 5 powerful questions, first.
In the past 6 years, I’ve had the opportunity to train, mentor and coach new artists like you with zero tattooing and entrepreneurial experience, and have seen them grow wildly successful and fulfilling careers in the paramedical tattoo space.
I believe these 5 questions, when answered honestly, can truly set you up to be a successful technician and business owner:
1. Are you 100% comfortable with nudity and physical touch? This industry requires a high level of intimacy with clients.
2. Do you truly have a passion for helping people? Paramedical tattooing is about so much more than just the technical skills.
3. Are you coachable and eager to constantly learn? This field is ever-evolving, and you need to be adaptable.
4. Can you take full accountability when things don't go as planned? You'll face challenges, and you need to be able to own them.
5. Are you willing to put yourself out there and overcome the fear of judgment? Stepping into this niche takes courage.
By the end of this episode, you'll have a crystal clear sense of whether you've got what it takes to not just survive, but thrive, as a paramedical tattoo entrepreneur. Believe me, I've seen so much talent get discouraged and give up because they simply weren't prepared.
I don't want that to happen to you. My goal is to save you from investing time and money into training, only to realize this career path isn't the right fit. Instead, you can use this episode to get laser-focused on whether you have the mindset, skills, and unshakable passion to make it in this industry.
Trust me, if you do, the rewards are unlike anything else. This career has the power to transform lives in the most profound way.
It changed my life in so many ways, and I'm confident it can do the same for you. Tune in to the full episode now to see if you've got what it takes to be a successful paramedical tattoo artist and change lives!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a state-of-the-art academy to empower the next generation of estheticians with top-notch, up-to-date training.
Mariah is bursting with passion about transforming the aesthetics industry and licensing process entirely, so if you're an aspiring esthetician or a beauty entrepreneur looking to level up your business, this episode is a must-listen!
Things We Cover:
Transitioning from working at Ulta to finally becoming a solo esthetician on your own!What helped her generate $10k months that first year and grow her businessThat dreaded moment when you move out of state and know NO ONE. How do you bounce back?The little things that make a HUGE difference in building client loyaltyWhy your mindset is the key to making it all happen (or not!)Mariah's not holding back on how outdated aesthetics training is. Change is comin', people!Other sides to her that you typically don’t see on her Instagram, like being a Mother and a wifeFind Mariah on Instagram: @mariah_esty
Project Esty Instagram: @projectesty
Learn more about Mariah’s academy here: https://projectesty.com/
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal
Hosted on Acast. See acast.com/privacy for more information.
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Ever wish you could just hit the reset button on life? My guest on this podcast episode did exactly that! Meet Gina Lee, a paramedical tattoo artist and seriously inspiring woman. She went through a divorce, felt lost, and then totally reinvented herself in this incredible field.
Gina's so honest about those tough times, but it's her passion for helping others with paramedical tattooing that really shines through. We geek out on tattoo techniques, colors, the whole deal –– but also talk about the deeper impact. Getting trained properly, having the right mindset...things a lot of us struggle with.
Whether you're a total newbie in the industry or a seasoned artist, Gina's got some seriously valuable insights to share about covering dark scars, titanium dioxide, and more! If you want a healthy dose of inspiration with practical knowledge, this episode is for you!
A bit more about Gina:
Gina Lee, founder of Elevate You Studios, has been revolutionizing the medical tattooing industry with her unique blend of compassion and skill for 6 years. Transitioning from a people-focused career in retail to becoming a master in medical tattooing, Gina has dedicated herself to transforming lives. Her studio offers a sanctuary for individuals seeking to reclaim confidence through expertly camouflaged scars and stretch marks. Beyond her exceptional services, Gina is committed to inspiring people to get through life challenges with resilience and positive thinking based on her life experience as a single mom, as well as raising industry standards through robust training programs, recently celebrated for garnering high praise from her students. For Gina, these aspiring artists are not just students but the future torchbearers of sincerity and artistry in medical tattooing.
Connect with Gina:
Instagram: @elevateyoustudio_medicaltattoo
Web: www.elevateyoustudio.com
Training site: https://www.elevateyoustudio.com/training-with-me
Tiktok: elevateyoustudio
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here:
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal
Hosted on Acast. See acast.com/privacy for more information.
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Welcome back to another episode of the Beauty Expanded Podcast. Today, we're diving into the powerful connection between valuing your time, self-worth, and success in your business. Get ready because this one's going to hit deep.
Lately, I've been in a bit of a funk when it comes to social media. You know how it goes—one minute you're just mindlessly scrolling, and the next you're trapped in the vortex, jumping from trend to trend, feeling like you just can't keep up anymore.
But then I tuned into this podcast from one of my mentors, and it was exactly what my soul needed to hear! He said something that resonated deeply—highly successful people tend to do things differently than the mainstream and so it was a great reminder to not feel obligated to follow trends and be a “follower” but a pioneer.
I also share a little story about pancakes (yes, really!) that perfectly illustrates how prioritizing myself is leading to a life filled with freedom and joy. And hey, if you have your own "pancake story" about prioritizing yourself, I'd love to hear it!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal
Hosted on Acast. See acast.com/privacy for more information.
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On this episode of the Beauty Expanded podcast, we're excited to pull back the curtains once more and give listeners exclusive access to one of our monthly mentorship coaching calls!
Every month, we host coaching calls to continue educating our mentees on paramedical tattooing techniques and business strategies after their initial training. We also bring in industry experts to share specialized knowledge.
For this session, we were privileged to have Renesha from The Money Council join us. Renesha is a Certified Public Accountant (CPA) and Founder of The Money Council®, providing holistic accounting and tax solutions for beauty and wellness entrepreneurs.
During this episode, Renesha spends time dissecting fundamental bookkeeping and tax concepts such as:
Bookkeeping basics every entrepreneur needs to knowTax filing tips Key components of a write-offDetails on writing of educational expenses when you become a permanent make-up artist, esthetician, or MedSpa ownerAnd more financial wisdom for beauty business owners!Whether you're just starting out or looking to refine your processes, this episode covers essential financial knowledge that's often overlooked when building a beauty business.
Get in touch with Renesha:
Instagram: @themoneycouncil
Email: [email protected]
To learn more about her financial spa routines available for your Beauty or Wellness business, visit: http://www.themoneycouncil.com/
Helpful Links from Our Podcast Guest:
101 Tax Deductions for Service Entrepreneurs: https://www.themoneycouncil.com/taxguide
Application link: https://www.themoneycouncil.com/apply
For beauty entrepreneurs with under $75,000 in revenue, we recommend checking out DigiSuite Council's financial services and resources: https://www.digisuitecouncil.com/cpachats
Take the next step towards becoming a certified paramedical tattoo artist! Apply here.
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal
Hosted on Acast. See acast.com/privacy for more information.
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We're pulling back the curtain and giving you exclusive access to one of our monthly mentorship coaching calls!
Every month, we host coaching calls with our mentees to continue their education on paramedical tattooing techniques and support them on their journey to marketing and growing their paramedical business.
Some of these coaching calls will include guest speakers and experts from a variety of topics and so this month, we hosted Sean McDonald also known as Mr. Bye-Bye Stretch Marks on Instagram for an exclusive Q&A about his new stretch mark rejuvenation serum called Formula 3!
He shares the incredible journey that led him to develop this revolutionary formula, shedding light on how it accelerates the healing process for his clients. Plus, we delve into the nitty-gritty of the science behind his serum, highlighting what sets it apart from the rest. To order Formula 3 yourself, click here.
Tune in to learn more about Sean's serum and how it can benefit your clients!
Connect with Sean
Instagram: @mr.byebyestretchmarks
Website: https://artemissupplyco.com/
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, I answer a question submitted by a listener named Maria from @inkedbyflawless.ego on Instagram who asked, what artists should do when a client comes in with a botched camouflage tattoo. This is an important issue to discuss as more and more people get into camouflage tattooing without proper training and inevitably mistakes happen.
Key Takeaways:
Evaluate if modifications are possible or if referral to non-laser removal is bestResearch artist integrity and training thoroughly beforehandDon't automatically choose the cheapest or fastest optionMy closing piece of wisdom is that while no industry is perfect, we must direct our energy toward supporting the ethical side - the trainers and artists who are helping clients and students for the right reasons.
Here's a series of videos on YouTube specifically geared towards people interested in becoming a paramedical tattoo artist.
Take the next step towards becoming a Certified Paramedical Tattoo Artist! Click here.
Stay connected with me on Instagram as we continue to release live webinar dates, new podcast episodes, training dates, and more!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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As humans, we crave that real, authentic interaction. And guess what? Your voice is like a window to your soul. It tells people who you are and whether they can trust you.
In today's episode, we have a special guest, Tracy Goodwin, the founder of Captivate the Room and a voice coach. Tracy teaches people how to transform their lives and captivate their listeners with their voice. She uses a unique approach called the Psychology of the Voice to uncover the root issues that hold people back from sounding like an expert and authority in their field.
Often, we wear masks to shield ourselves from vulnerability. While understandable, these masks inadvertently create barriers, hindering connection. Tracy emphasizes the importance of shedding these masks and embracing your authentic voice.
Don't miss Tracy's last free live training of the year on December 19th at 2 PM EDT. Learn more about the psychology of voice and how to use it to connect with your audience and increase sales.
Connect with Tracy to find out more:
Facebook: Captivate the Room
Instagram: @captivatetheroom
Twitter: Tracy Goodwin
Website: www.captivatetheroom.com
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, I wanted to share my coolest experience at this spoon-bending workshop I recently did during a business mentorship program I attended. I know it sounds weird, but just listen and I promise you’re gonna be intrigued by how this workshop served as the ultimate metaphor for bending reality and overcoming limitations.
So we were guided through this meditation where we tapped into the power of energy and intention. And you guys, I actually bent a solid metal spoon as if it was rubber! My mind is still blown that I was able to physically bend my reality.
While spoon bending may seem fringe, I share how this experience revealed so much about my self-limitations and ability to create what I want. Our thoughts and stories shape our results more than we realize. My hope is that my spoon-bending experience motivates you to question your own beliefs about what’s possible!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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In this digital age, content is everywhere. But is more always better? Not necessarily. What truly resonates with clients is not the sheer volume of content but the authenticity and essence behind it. In this episode, we dive deep into:
The significance of your energetic signature and how it impacts everything you do.The crucial distinction between content and context.The power of authenticity in your business, posts, consultations, and sales.Remember, in today's world where information overload is the norm, what sets you apart is not just what you say but how you say it and the genuine intent behind it.
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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Every business thrives on sales. Without consistent revenue and passion, sustaining your business becomes a daunting challenge. And today, I'm doing something I've never done before on this podcast.
In this episode, I'm giving you a sneak peek, pulling back the curtain on one of our exclusive sales strategy webinars. You'll get a real-time glimpse at my coaching process where I had the opportunity to role-play with talented artists, sharing with them the techniques for building rapport, discovering client needs, addressing objections, and ultimately closing the sale with confidence.
For those who wish to delve deeper, the full webinar replay is available. You have the option to watch the video or listen to the audio file. Click here to access the full two-hour webinar. Perfect for artists struggling with lead generation and bookings.
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.
For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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Wondering if training is the only path to success in the Permanent Makeup (PMU) industry? You're not alone! Recently, I received a voice note from Tumi, one of our listeners, in which she asked, "Do I need to train others to make it big?" It's a question that many of us grapple with. What if you're content being an exceptional technician and don't want to delve into teaching? Can you still make a lucrative career?
In this episode, I'll share some key takeaways that might shift your perspective on scaling your business and boosting your income:
Defining Personal Success: Does it look like a fully booked week of appointments, or just a couple of days so you can hit the beach? The Currency of Time: Why I'm prioritizing it over money and how it's transforming my business.Scaling without Training: Yes, it's possible! Embracing and Owning: My personal motto this year, "The less I do, the more I make," and how it might resonate with many of you.Success isn't one-size-fits-all; it's what YOU define it to be. Whether you're looking to make a significant income, want to make a difference, or both, there are countless ways to achieve it in the PMU industry. This episode could be your game-changer. Tune in!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we delve into the heart of entrepreneurship and the mental hurdles that often stand in the way of business growth. The inspiration for this discussion came from a fellow paramedical tattooist who reached out to me, expressing her desire to grow her business but also her fear of the increased responsibilities that come with it.
This led me to a profound realization: Your business can only grow to the level of problems you're willing to handle.
Remember, as entrepreneurs, we start our businesses because we have a passion to solve problems and improve the lives of others. If we let fear stop us before we even begin, we're limiting our potential for growth and success.
Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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S2E43: When Business is Slow, My Top 5 Things I Focus On
Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season.
But here's the catch - we're not going to shy away from it, we're going to embrace it, learn from it, and turn it into a gold mine of opportunities.
Here are the top 5 things I focus on when business is slow:
1. Content Creation: When things are slow, it's a perfect time to focus on creating content. Use these slow periods as content days. Remember, every business starts slow, but consistency and commitment can change that.
2. Consistent Lead Generation: In order to keep business flowing, it's crucial to figure out ways to bring consistent leads. One effective way to do this is by creating lead magnets. These can be free or paid, like our State Tattooing Licensing guide. These lead magnets help in building our database of email addresses and potential clients.
3. Building Your Email List: Owning your email list is so much more valuable than just having followers on social media. If a social media platform were to shut down, you could lose all your followers, but your email list is yours forever. It's a reliable way to keep in touch with your clients and inform them about new services, products, webinars, podcast episodes, etc.
4. Online Networking: If in-person networking isn't your cup of tea, try online networking. Joining Facebook groups can be a great way to promote your business. Check your local neighborhood groups or specific interest groups that align with your business.
5. Invest in Ads: Advertising doesn't have to break the bank. Investing in boosting posts or running ads, especially during slow seasons can make your business stand out from the competition. Ads can help you to build your email list and also attract potential clients.
Please, don't let slow periods discourage you. Instead, view them as opportunities to grow and expand your business in ways you might not have time to when business is booming.
What’s new in our Studio:
We've officially launched our first Behind the Curtain live webinar series!
Behind The Curtain is a project close to my heart, specially designed for aspiring and seasoned artists alike. Perhaps you've been contemplating the world of camouflage tattooing or seeking to further your education in the field. Either way, this series is your backstage pass to our studio.
The next Behind the Curtain series will be on August 14th from 10 am -11:30 PST. You can join the waitlist here.
Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, we sit down with the talented Riley Paul, a camouflage tattoo artist whose business has blown 6 months after her training despite working and living in a small town and being a brand new tattooist!
During our conversation, Riley shares her journey from being a lash artist to getting certified in camouflage tattooing. She discusses how she expanded her business and offers tips for entrepreneurs looking to grow their own businesses fast!. Riley and I also talked about the importance of creating value from the inside out and how it can lead to success.
If you're a beauty professional seeking inspiration and looking to expand your services, this episode is a must-listen. Discover the potential of camouflage tattooing as Riley shares her expertise and journey with passion and authenticity.
Give Riley a follow on Facebook and Instagram:
https://www.facebook.com/rpbeautyy
https://www.instagram.com/rpbeauty_/?hl=en
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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Welcome to another exciting episode of the Beauty Expanded podcast! Today I want to dive deep into a topic that's close to my heart: imposter syndrome. If you've ever felt like you're not good enough, like you're just faking it and waiting to be exposed, then this pep talk is for you.
Storytime:
Recently, I spent an incredible weekend with my best girlfriends in Colorado. We always find ourselves having deep conversations about life, and during one of those chats, a particular topic resonated with me: "You just don't know what you don't know." It instantly reminded me of a valuable lesson my mentor once taught me—the Dunning-Kruger effect.
Here are some of the key takeaways from this episode:
The Dunning Kruger effect: People with lower abilities tend to overestimate their expertise, while those with more experience often have lower confidence in their abilities and knowledge.The Paradox of Expertise: The more experienced and knowledgeable you become, the more you realize how much more there is to learn.Embrace Lifelong Learning: Embrace the paradox of expertise and continuously strive for self-improvement.Conquer Imposter Syndrome: Overcome self-doubt, and recognize your worth as an expert in your field.Shifting Perspectives: Rather than seeing yourself as a newcomer or questioning your investment in training, adopt the mindset of an experienced professional. Embrace your expertise and unleash your full potential.Remember where you are right now is exactly where you should be. Embrace the gift of not knowing everything in advance. It allows room for growth, learning, and the opportunity to help others along the way. Even if you impact just one person's life, it's all worth it. So, step into your expertise, trust yourself, and let your light shine!
Have a question for me? Someone you want to recommend on our show?
Leave me a voice note here!
Jayd Hernandez is a Camouflage Tattoo Aritst, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.
Hosted on Acast. See acast.com/privacy for more information.
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