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In this episode of Beyond the Pump, we dive into the real reason you're losing clients—and it has nothing to do with your macros or program structure. It’s about connection, communication, and the trust triangle. We explore the psychology behind how people perceive you (even comparing you to a lamp, no joke), why empathy and genuine care are non-negotiables in coaching, and how to build lasting relationships that actually move the needle.
What you’’ll learn:
-The neuroscience of attraction and annoyance in client relationships
-Why a lack of connection kills retention, even if your strategy is great
-How to design scalable systems without sacrificing trust
-Practical ways to improve service delivery and boost perceived value
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we break down the real truth behind hiring virtual assistants (VAs). Sure, paying someone $5 - $8 an hour sounds like a steal—but if you think hiring a VA will magically fix your business, you’re dead wrong.
What You’ll Learn:
-The mindset shift you need before hiring help
-How to think about VA roles as an extension of automation
-Why onboarding and consistent communication is non-negotiable
-How to build loyalty and performance with culture, not just cash
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
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In Part 2 of our automation series, we break down the essential workflows and systems every coach should have to save time, stay organized, and guarantee a great client experience. From sales call reminders and onboarding sequences to follow-ups and retention systems, we’ll show you how to set up smart, simple automations that actually make your business run smoother—without the overwhelm.
What you’’ll learn:
The tools we recommend (Zapier, Calendly, GHL, and more)
What to automate first (and what to wait on)
How to prep for scale without wasting hours
One automation every coach should set up—even before they think they need it
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we break down what really works when it comes to generating leads and closing sales in the fitness and nutrition space. From the truth about cold DMs to why most coaches over-systematize their business before they’ve earned their first dollar, this is the episode you didn’t know you needed.
What you’ll learn:
-Why cold DMs got a bad reputation — and how to do them right
-The real reason your sales pipeline isn’t converting
-The critical mistake most new coaches make with automation
-How to structure a sales process that doesn’t feel like MLM
-What your pipeline should look like from lead to long-term client
-Why great service delivery is still your best marketing strategy
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this powerful episode of Beyond the Pump, Steve and Andrew sit down with Nick Ross—a 9-year cancer survivor, former rock-and-roll lifestyle junkie, and now one of the top voices in purpose-driven sales for fitness and nutrition coaches. Nick shares his incredible journey from hitting rock bottom to finding his mission: helping coaches serve more people through authentic, trust-based sales conversations.
What You’ll Learn:
-How to turn engagement into booked calls without being pushy
-Why selling is really about service, not sleaze
-The power of intention in every sales conversation
-A sneak peek into Nick’s Six Steps to Close Won sales method
Enjoy!
Check out more on Nick:
https://academy.circlethew.com/6-steps-optin
Nick’s Instagram: https://www.instagram.com/nickrosssells/?hl=en
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode, we break down why most goals fail and how to build targets that actually lead to long-term results in health, business, and life.
From behavior psychology and the SMART framework to real-world coaching challenges, this episode is packed with the strategies coaches (and goal-setters) need to bridge the gap between where they are and where they want to go.
What You’ll Learn:
-Why most goals are just disguised fantasies
-The missing link between setting a goal and achieving it
-How to use SMART 2.0 (Starting Point, Metrics, Action Plan, Refinement, Timeline)
-How to coach someone through the messy middle of change
-Real client stories that show how goals get derailed—and how to get back on track
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we dive into one of the most powerful — yet often overlooked — tools for fitness and nutrition coaches: automation.
Whether you're just getting your first handful of clients or managing a packed schedule, the right automations can save you hours each week and help deliver a smoother, more professional client experience.
What you’ll learn:
-When you should start thinking about automating
-The top beginner-friendly automations that simplify your service delivery
-Key tools and software (like Zapier and Go High Level)
-How to choose the right tools for your business stage
-Why automation is key to buying back your time and scaling your impact
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we dive into the real role of funnels in your coaching business and how to structure them for maximum impact. If you’ve ever struggled with making your marketing work, this episode will give you a clear roadmap to get more leads, sell more coaching, and simplify your systems.
What you’ll learn:
-The biggest myths about funnels (do you really need one?)
-The difference between a website vs. landing page vs. funnel
-Step-by-step breakdown of how to build an effective funnel
-The #1 conversion mistake most coaches make (and how to fix it)
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Are fitness certifications worth the investment, or are they just a money grab? In this episode of Beyond The Pump, we dive deep into the real value of certifications, how to choose the right one, and whether free education is actually useful.
What You’ll Learn:
-The real purpose of certifications and why they matter
-Why education without application is useless (and vice versa)
-How to avoid wasting money on the wrong certifications
-The biggest mistakes new coaches make when choosing credentials
-When to invest in mentorship instead of another cert
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Cardio vs. strength training—what’s really best for your fitness goals? In this episode, we break down the science behind cardiovascular training, its benefits, and why strength training alone isn’t the answer.
What you’ll learn:
-Why cardio gets a bad rap—and when it’s actually essential
-Understanding heart rate zones for optimal training
-How to balance strength and cardio for maximum results
-Practical tips for programming cardio without sacrificing muscle
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we break down the concept of value engineering and how it applies to building an irresistible coaching offer. From our own experiences in education and business, we explore the difference between simply selling a service and crafting an offer that truly resonates with clients.
What You’ll Learn:
-Why most coaches are selling the process instead of the outcome—and how to fix it
-How to create an offer that feels like a no-brainer for potential clients
-The importance of clarity, value, and urgency in your sales conversations
-How to avoid overloading clients with unnecessary details that hurt conversions
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond The Pump, Steve and Andrew sit down with Mike Millner, an expert in email marketing, to discuss how fitness and nutrition coaches can leverage email marketing to scale their business, generate leads, and increase conversions—without relying solely on social media.
Mike shares his journey from personal trainer to multiple seven-figure business owner, how he’s used email to sell over $10 million in coaching services, and why email marketing is the most underutilized tool in the industry.
What You’ll Learn in This Episode:
-Why email marketing is MORE powerful than social media
-The key to writing emails that engage and convert
-How to start from scratch and build consistency
-The most important email metrics and how to track success
Enjoy!
Mike Millner Instagram: https://www.instagram.com/coach_mike_millner/
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we're wrapping up our Profit Per Acquisition (PPA) series with the most crucial factor: Client Lifetime Value (LTV). Understanding how much a client spends with you over their journey can make or break your coaching business.
What you’ll learn:
-Why LTV is the highest leverage number in your business
-The two ways to increase your LTV instantly
-How to reduce churn and retain clients longer
-The hidden trap of programmatic churn (and how to avoid it)
-Why good coaching = good business
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we're breaking down the second critical piece of the Profit Per Acquisition (PPA) formula—Cost to Fulfill. After covering Cost to Acquire in the last episode, we’re now diving into the true cost of delivering your services and why ignoring this number can be the silent killer of your coaching business.
What You'll Learn in This Episode:
-The difference between cost to acquire and cost to fulfill
-How to calculate your monthly cost to fulfill per client
-The hidden expenses most coaches forget to track
- Why understanding this number is essential for scaling your business
-How to avoid common financial pitfalls that leave you stuck in the rat race
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we’re diving deep into cost to acquire—one of the most overlooked yet crucial numbers in your business. Knowing your true acquisition cost isn’t just about ad spend—it includes everything from CRM costs to your own time, and if you're not tracking it properly, you might be unknowingly losing money with every new client.
What You’ll Learn:
-Why your customer acquisition cost (CAC) is more than just ad spend
-The hidden expenses that could be eating your profits
-How to factor in your own time and team costs into acquisition
-Why a high CAC isn’t always bad—if you know your lifetime value
This is Part 2 of our 4-Part Profit Per Acquisition Series, so if you’re serious about growing your business the right way, make sure you subscribe and catch every episode!
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
If you’re struggling to manage leads, keep clients engaged, or scale your coaching business, a CRM (Customer Relationship Manager) might be the missing piece. In this episode, we break down the role of CRMs in your fitness or nutrition business—why they matter, how to use them effectively, and when to start implementing them.
We cover:
-The real reason most coaches plateau in client acquisition
-How to track and follow up with leads for higher conversions
-The simple automations that keep clients engaged without losing the personal touch
-How to avoid common CRM mistakes that cost you time & money
-When to transition from spreadsheets to a full CRM system
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
If you can measure it, you can manage it! In this episode of Beyond the Pump, we dive into the critical role of nutrient assessments in coaching. Whether you’re a fitness coach or nutrition expert, understanding what your clients eat and how it impacts their body composition, energy levels, and overall performance is key to delivering real results.
Here’s what you’ll learn:
-Why tracking isn’t just about macros—how micros and lifestyle factors play a role
-How to use chronometer, MyFitnessPal, and other tools effectively
-The biggest mistakes coaches make when assessing nutrition (and how to avoid them)
-How to turn data into better coaching decisions for your client
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
Struggling to make your marketing actually work? You’re not alone. In this episode of Beyond the Pump, we dive deep into marketing psychology—the science behind why people buy and how you can use it to increase conversions.
We’ll break down five key psychological principles that top fitness and nutrition coaches use to influence decisions and drive sales. From social proof to loss aversion, these tactics can make your content, offers, and messaging more compelling than ever.
Here’s what you’ll learn:
-The secret behind why people buy (even when they don’t need to)
-How to leverage social proof to build instant credibility
-The power of scarcity and loss aversion to drive action
-Why commitment bias keeps clients coming back for more
-How to craft irresistible offers that feel like a no-brainer
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we dive into a real-world business case study to uncover why some companies go from thriving to barely surviving. Steve breaks down the Profit Per Acquisition (PPA) Model, a simple yet powerful way to track and improve business performance. If you want to build a sustainable, profitable coaching business, this episode is for you!
Here’s what you’ll learn:
-The 3 key metrics every business owner must track
-Why many fitness businesses scale too fast and end up losing money
-How to identify hidden problems in your revenue and retention
-The simple formula to increase profit per client
If you’re feeling stuck or seeing a decline in your business, don’t miss this one!
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ -
In this episode of Beyond the Pump, we’re breaking down scholarship and challenge frameworks. Whether you’re relying too much on discounts, running challenges that no longer convert, or struggling to keep clients engaged, we’ll show you how to fix it.
Here’s what you’ll learn:
-Why overusing scholarships and challenges can actually hurt your business
-The right way to structure discounts (without losing trust or revenue)
-How to create an effective marketing plan that actually drives sales
-Key business metrics to track so you always know what to focus on
Enjoy!
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/
Follow us for more:
YouTube: https://www.youtube.com/@OfficialBeyondThePump
Instagram: @officialbeyondthepump
Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/ - Daha fazla göster
