Brand Enabled: The Human Stories Behind Branding

In today’s fast-paced world, keeping up our businesses in an ever-changing environment can be troublesome, even for elite brand leaders.

Welcome to Brand Enabled! This show brings together the most sophisticated brand leaders around the world to discuss the complex issues they face on a day-to-day basis. Each episode delves into a specific brand challenge, and how the problem was solved. Our goal is to provide insight, remind you that you are not alone in the challenges you face, and help you move to action on your own brand questions.

Companies should not approach brand problems from a singular lens. Understanding the nuance and complexity of how brand can best work for you and your business is what we do. At Monigle, we partner with clients to provide human brands that move people to action. We know that by understanding best practices and learning from the experiences of others, branding challenges become more manageable.

Listen in as we talk to industry leaders who know what it is like to implement brand strategy and solutions at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about brand roadblocks they have encountered in their careers. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.

Hosting the podcast is Gabriel Cohen. An experienced marketing executive who has successfully promoted brands in a variety of sectors and regions, he currently serves as CMO at Monigle - a leading Brand Experience agency in the U.S. With experience in the United Kingdom, the United States, Canada, and Brazil, he has a strong understanding of international markets and the ability to navigate complex business environments. Because of his unique combination of analytical and creative skills, he is able to create cutting-edge approaches to marketing analytics that effectively address difficult business challenges. His superior management abilities and knack for creating profitable brands, new service offerings, and kicking off expansion projects have made him a highly sought-after marketing expert. Gabriel has been at the helm of organizational change and constructing successful brands for over a decade.

The guests on the podcast are seasoned CMOs and other brand leaders who have firsthand experience overcoming brand challenges. They contribute a wealth of knowledge and insight through the sharing of their own experiences and strategies for success. It provides a forum in which they can share their knowledge and assist others in making sense of the sometimes baffling field of branding. Key discussion points on the show will include going deep into topics such as the role of brand in driving business transformation, brand positioning,  brand architecture, the role of design, the challenges of measurement  and the relationship between brand, culture and experience. Each episode runs for 30-45 minutes of power-packed conversations with actionable takeaways that you won’t be able to find in any text book. 

If you're searching for a way to elevate your brand knowledge from peers who have overcome similar brand challenges that you and your business face, look no further than Brand Enabled: The Human Stories Behind Branding!

Visit https://www.monigle.com/brand-enabled-podcast/ to listen to all the episodes and join the conversation.