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In this week’s episode of Branding Democrats, we sit down with Austin, better known as @millennial.elder on TikTok. Austin is a progressive creator and church elder challenging the notion that Christianity belongs to the right. To start the episode, Austin shares his journey into political content, how faith can align with progressive values, and why the Republican Party’s co-opting of religious narratives is deeply misguided.
The conversation then dives into the dangers of rising authoritarianism, and the importance of meeting people where they are. Austin explains how Democrats can better connect with working-class voters, the pitfalls of overused messaging around inflation (yes, we talk about egg prices), and why humanizing policy impacts is more effective than reciting talking points.
We briefly get into some of the outrageous headlines: from the DOGE trial to Elon Musk’s dangerous influence, and why combating disinformation requires authenticity, humor, and a willingness to call out hypocrisy.
To hear more from Austin:
@millennial.elder
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In this episode of Branding Democrats, we are joined by progressive political creator Zak Kimball (@zak.kimball) to unpack the chaos unfolding under Trump’s second presidency. We dive into the ongoing DOGE controversy, exposing how Elon Musk, despite claiming to make government more efficient, is really just ensuring he gets richer while operating with a massive conflict of interest. Zak breaks down how Trump’s first month in office has already caused economic harm, eroded democratic checks and balances, and set the stage for even more authoritarian overreach.
We highlight the ongoing failure of Democratic messaging—why the GOP stays united around their narratives while Democrats struggle to define their own—and why alternative media and digital creators are now more critical than ever in countering right-wing propaganda. With Musk’s increasing influence over government contracts, Trump’s blatant disregard for legal constraints, and the Supreme Court’s unreliable role as a check on executive power, the stakes couldn’t be higher.
Despite the grim outlook, the episode ends on a note of action: how social media can still be a force for good, why Democratic messaging must become bolder, and how digital creators can step in where political leaders are falling short.
To hear more from Zak:
Social: @Zak.Kimball
Podcast: United Debates of America Podcast
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In this episode of Branding Democrats, we sit down with Congressman Mark Pocan to discuss the alarming ways Elon Musk has infiltrated the federal government, dismantling agencies, cutting vital programs, and manipulating policy — all while profiting from billions in government contracts.
Congressman Pocan shares the details behind his newly introduced ELON MUSK Act (Eliminate Looting of Our Nation by Mitigating Unethical State Kleptocracy), a bill designed to bar Musk from holding government contracts while wielding influence over federal decision-making. We also discuss Musk’s illegal access to Treasury Department payment systems and how his unchecked power threatens democracy itself.
But the corruption doesn’t stop there. We also break down Trump’s latest reckless comments on Gaza and examine his motives behind stirring international chaos. With Trump’s authoritarian ambitions becoming increasingly clear, how can Democrats respond? What messaging strategies will bring disillusioned voters into the fold? How can the party move beyond being the “lesser of two evils” and instead communicate its active fight for democracy, economic justice, and everyday Americans?
Finally, the conversation turns to Democratic leadership — where are the Democratic power players, and what should they be doing to counteract this chaos?
This is a can’t-miss episode for anyone who cares about democracy and knows that Democrats need to fight smarter and harder to defend it.
Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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In this episode, we discuss the overwhelming chaos of Trump's early weeks in office, focusing on his executive orders and their damaging impact. We talk about the grant pause, pressure on federal workers to resign, ICE deportations, and other unprecedented disruptions. The hosts explore Trump’s deliberate strategy to "flood the zone" with chaos, a tactic designed to paralyze the media and public, preventing a coherent response to his actions.
A key part of the discussion is how Project 2025 anticipated and enabled this chaos, questioning why so many dismissed its warnings. We analyze whether Americans now recognize the reality of Trump's governance and its long-term consequences.
The episode shifts toward solutions, emphasizing the need for Democrats to recognize these tactics as intentional and respond strategically. Instead of reacting to everything, Democrats should focus on five critical issues: women’s rights, affordable healthcare, gun safety, environmental protection, and affordable housing. We stress the importance of not playing into the media’s normalization of Trump and his extreme policies.
The conversation broadens to discuss the lasting influence of the MAGA movement beyond Trump himself. The hosts examine how Trump’s blame-shifting — targeting DEI, liberals, and government institutions — serves his agenda, and how Democrats must effectively counteract these narratives.
Despite the chaos, we project hope, reminding you all that the pendulum can swing back — if Democrats fight strategically.
Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this week’s episode of Branding Democrats, we welcome TikTok creator Jessica Christine (a.k.a. Jessica Eubanks), known for her sharp-witted videos trolling MAGAs and creating relatable, anti-Trump content. Jessica shares her journey from posting poetry and trauma support to becoming one of TikTok’s most entertaining progressive voices.
The conversation dives into Jessica's creative process, including her viral prank calls and how she navigates the surreal MAGA bubble with humor and empathy. She also discusses the challenges of addressing political misinformation, her feelings post-election, and her hopes for the future in the face of Trump’s administration.
With the TikTok ban looming, we explore the potential fallout for creators, political messaging, and community-building. We discuss alternative platforms, the role of progressive creators in a divided digital landscape, and how Democrats can use storytelling to strengthen their brand beyond election cycles.
Finally, the episode touches on awakening a cultural movement toward Democratic values and countering the rise of MAGA extremism. Jessica opens up about standing up to her MAGA family, why local politics is critical, and how small actions can ripple into big changes.
🔗 To hear more from Jessica:
@whoisjessicaeubanks
@j.eubanksWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
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Email [email protected] if you’d like to be a guest on our show.
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In this 75th episode of Branding Democrats, we reconnect with painter, photographer, and progressive TikTok creator Dana (@danasinspired). Dana shares her reflections on the post-election landscape, diving into what went wrong for Democrats and what they need to prioritize to rebuild trust and energize the party moving forward.
The conversation touches on the potential TikTok ban and its implications for creators, exploring alternative platforms and strategies for digital political messaging. Dana is a passionate progressive and she gives her perspective on how the party can modernize its messaging to connect with younger voters and foster a culture rooted in empathy, science, and climate action.
From frustrations with Democratic leadership to opportunities for creators to lead the charge, this episode is packed with humor, critiques, and actionable ideas for the future of progressive politics.
To hear more from Dana:
@danasinspiredWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this special New Year’s episode of Branding Democrats, we welcome back Daryl Weber — world-renowned branding expert, author of Brand Seduction, and co-author of Branding Democrats. Together, we dive into the challenges facing the Democratic Party as we step into 2025 with an incoming Trump administration.
Daryl shares his thoughts on why Democrats lost the White House, Senate, and House in 2024, reflecting on missed opportunities and the long-term branding issues that plague the party. He explains how Democrats can take inspiration from successful consumer brands, emphasizing the importance of emotional connections, authenticity, and cohesive messaging to build a resonant, lasting identity.
Our conversation also explores Elon Musk’s growing role in GOP dynamics and the rise of class issues in American politics. How can Democrats position themselves as champions of the middle class and expose Trump’s pro-billionaire policies? And what strategies should the party adopt now to rebuild for future elections?Daryl provides actionable insights on how Democrats can unite around a clear brand, create a cultural shift, and fight for the everyday American.
To hear more Branding Dems:
TikTok: @brandingdems
Read Branding Democrats the Book!Want to be a part of the Branding Democrats Community?
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In this week’s Branding Democrats episode, we are joined by Elijah Reichlin-Melnick, former New York State Senator, for a deep dive into the world of Democratic branding and strategy. Elijah, a seasoned political strategist and public servant, opens up about the real reasons voters feel disconnected from the Democratic Party and why the brand is failing to resonate, even when Democrats have clear policy successes.
In this conversation, Elijah tackles critical issues, including:
The Hidden Cost of Deregulation:The Branding Crisis:Speaking to the Heart of America:The Dark Money DilemmaInstitutional Trust and Corruption:The episode also discusses the key role of social media in reshaping Democratic messaging, with a special focus on how influencers and grassroots movements can amplify the party’s successes in real time. Elijah believes the answer isn’t just in digital ads — it’s about cultivating ongoing relationships with voters, one conversation at a time, well before the election cycle begins.
To hear more Branding Democrats, follow us on TikTok:
@brandingdemsWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
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Email [email protected] if you’d like to be a guest on our show.
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In this episode of Branding Democrats, we welcome back TikTok sensation Damien, also known as Chiodo Supply. Known for his bold, unfiltered commentary, Damien dives deep into the post-election landscape, Democratic messaging, and the challenges ahead.
The discussion kicks off with Damien’s honest reflections on how he was surprised by the election outcome. He explains why Democrats often struggle to connect with working-class voters and what lessons they could learn from the Republicans’ media dominance. We explore how Democrats can build a relatable, long-term narrative and shift their messaging to resonate with more Americans.
Damien also shares his defense of President Biden’s pardon of Hunter Biden, arguing that it was the only choice in the face of a corrupt and vengeful political landscape. We discuss the precedent this may set and warn of the dangerous road ahead with Trump’s return to power.
Later, Damien shares the story of his recent run-in with the Secret Service. We talk about what this encounter means in the grander scheme of posting political content on social media.Finally, the episode wraps with a look at the latest updates on the TikTok ban and its potential implications. As always, Damien’s unique perspective and fiery passion make for a must-listen episode packed with humor, insight, and actionable ideas.
Tune in for one of our most passionate episodes yet, and don’t forget to follow Damien at @ChiodoSupplyOfficial on TikTok and Instagram.
Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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Email [email protected] if you’d like to be a guest on our show.
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In the 70th episode of Branding Democrats, we reconnect with returning guest Jordan Waggoner, known across social media as @Offjawaggon. Together, we dive deep into the post-election landscape, talk about why Democrats fell short and the role messaging, strategy, and complacency played in the outcome.
We begin our conversation talking about the GOP's media dominance, including their use of social media and red-pill propaganda pipelines to galvanize their base. We compare this to Democrats, who clearly lack of cohesive branding and are relying on outdated strategies, celebrity endorsements, and ineffective ad consultants while ignoring relatable, grassroots creators.
We talk about Trump’s "Kamala broke it, Trump will fix it" messaging and why such taglines resonate with disengaged voters. We explore the need for long-term branding, unified messaging, and better outreach to rural and blue-collar communities, who often feel left behind by Democratic campaigns.
Jordan shares his insights into Republican infrastructure, the importance of connecting with disillusioned voters, and why Democrats must embrace creative, authentic messengers to resonate with everyday Americans.Tune in for a candid episode that challenges the Democratic Party to rethink its approach and strategize for a stronger future. Plus, hear more about Jordan’s own podcast, Let Them Eat Toast, and his plans to continue the fight online.
To hear more from Jordan:
TikTok/Instagram/Youtube: @off_jawaggon
Podcast: Let Them Eat ToastWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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Email [email protected] if you’d like to be a guest on our show.
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In this episode of Branding Democrats, we are joined by Jon Cooper, known as @counterpointpolitics on TikTok.
Our conversation explores Jon's analysis of the election and Kamala's campaign.
We delve into how Branding Democrats, the book predicted the outcome of this election and how they failed to listen to our branding guidelines.
Jon talks about the disconnect between the party and working class Americans and how creators can be effective messengers to this group.
We talk about forward looking strategies and why it's more important now than ever to take action.
To hear more from Jon:
TikTok: @counterpointpolitics
Instagram: @counterpoint_politicsWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this week’s Branding Democrats episode, we are joined by Bobby from the Bronx for a deep dive into the aftermath of the election and the future of the Democratic Party. We discuss the challenges Democrats face in building a cohesive brand and the urgent need for consistent messaging to counter Republicans.
Bobby shares his perspective on the absence of progressive media infrastructure and his vision to create an independent media platform that blends education with entertainment to engage audiences and combat disinformation. We examine how Democrats have been defined by their opponents, the failure to highlight Biden-Harris administration successes, and why short-term thinking continues to hinder Democratic progress.
Our conversation explores the necessity of investing in long-term branding strategies, amplifying progressive influencers, and shifting the party’s approach to meet voters where they are. From tackling billionaire-funded GOP narratives to dissecting Kamala Harris's campaign strengths and challenges, this episode offers actionable ideas for Democrats to reclaim their narrative and build a stronger coalition for the future.
Want to hear more from Bobby?
Twitter/X: @robsolvesamerica
Instagram: @robsolvesamericaWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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Take care of yourselves today.
We will keep fighting. This is just the beginning.Want to be a part of the Branding Democrats Community?
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In this pre-election episode of Branding Democrats, we are joined by Jay, known as @RTPtalks on TikTok, to unpack the final days before Election Day. With just a few days left, the discussion begins with the latest polling data, which shows a 50/50 split, and dives into the potential impact of key demographics, particularly women voters. Jay emphasizes that this election has always been about women—the most educated and influential demographic—who have the most to lose. We explore whether the increased turnout and breaking away from Trump among women voters will be enough to secure a victory for Kamala Harris.
The conversation shifts to voting obstacles both in the U.S. and abroad, highlighting the growing complexities of absentee voting and the impact of GOP-led voter suppression tactics. We stress the importance of maintaining momentum for down-ballot races and continue to critique Democratic messaging. We discuss how Democrats often play defense instead of taking an offensive stance on major issues like climate change, gun reform, and dark money in politics.
With optimism, Jay envisions a post-election strategy focused on dismantling MAGA's influence through targeted messaging and engaging moderate Republicans. We reflect on the challenges and opportunities facing the Democratic Party, emphasizing that winning elections is not just about this cycle but building a sustainable future.
We wrap up with a sobering reminder of the stakes involved, discussing issues from Supreme Court challenges to the real risks of a contested election. We explore the potential consequences of GOP strategies to undermine democracy and conclude with a hopeful yet urgent call for action and vigilance as the election approaches.Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this week's episode of Branding Democrats, we sit down with progressive TikTok creator Bill Jubran for an unfiltered look at the final days before Election Day. Bill, known for his quick wit and political commentary, shares his confident prediction that Trump will lose by a significant margin. He explains why he believes this, citing the impact of issues like Roe v. Wade and the influence of first-time Gen Z voters.
The discussion dives deep into the role of misinformation, with Bill highlighting the dangers of letting false narratives spread unchecked and the importance of calling out lies, even when it means amplifying the message. Together, we explore how Democrats can leverage truth to counter the GOP’s misinformation tactics and emphasize the urgency of get-out-the-vote efforts as November 5th draws closer.
The conversation intensifies as we address potential Election Day dangers, including concerns about violence and voter intimidation at polling stations, as well as Elon Musk’s self-interested influence in the election. We tackle deeper issues within the Republican base, the cult-like dynamics of the MAGA movement, and the alarming normalization of Trump’s authoritarian rhetoric.
To everyone listening, we rally you to stay proactive, vote blue down the ballot, and bring others with you to the polls!Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this week’s episode of Branding Democrats, we are joined by Chelsea, better known as @PoliticalMom on TikTok. With just two weeks left until the election, we dive into the most critical issues impacting the race.
To begin the episode, we address the state of the race and polling data, and why the Democratic messaging needs to be clearer and bolder, particularly on the economy. Despite significant economic gains under the Biden-Harris administration, Democrats continue to struggle with getting that message across, allowing Trump's misleading rhetoric to dominate the narrative.The conversation critiques the ineffective branding tactics that reinforce negative narratives instead of emphasizing the positives. Chelsea shares insights on the role of content creators in spreading the truth about economic successes, and why it's crucial for Democrats to break through the noise with relatable, impactful content. We also discuss the recurring theme of Democrats having to clean up economic damage left by Republican administrations and the dangers of Trump's cult-like following, drawing parallels to historical authoritarian figures.
The episode explores the importance of down-ballot voting, the role of social media in combating misinformation, and the power of younger voters in shaping the future. We emphasize the need for Democrats to push back against traditional, tired ads and focus on engaging, relatable content that resonates with everyday Americans.
To hear more from Chelsea:
@politicalmom on TikTokWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this episode of Branding Democrats, we are joined by the hilarious Maggie Reed, better known as @mermaidmamamaggie on TikTok. Maggie shares how she blended her love for theater and politics to create viral political satire, starting during the pandemic. She discusses the power of humor in shaping political messages and the challenges of staying positive in the face of hostility and misinformation.
The conversation delves into Kamala Harris’s media strategy, the upcoming election, and the key role content creators play in voter engagement. Maggie offers sharp critiques of GOP misinformation, touching on topics such as FEMA funding, climate change, and the dangerous narratives that Trump and his supporters push. We explore Trump’s history of deceit, the GOP’s refusal to address the climate crisis, and the importance of messaging around Democratic values leading up to the election.
In the second half, we discuss the dangers of Trump’s cultish following, his influence on the erosion of American institutions, and the urgent need for Republicans to reject MAGA extremism. The episode touches on Project 2025, the implications of a Trump presidency, and the need for Democrats to push back on misinformation and promote a positive vision for the future.
Tune in for Maggie’s take on the absurdity of American politics, along with some thoughtful reflections on what’s at stake in the 2024 election.Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
Twitter: @brandingdems
Email [email protected] if you’d like to be a guest on our show.
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In this episode of Branding Democrats, we are joined by Julian Sarafian, a unique voice at the intersection of law, politics, and content creation. Julian, a lawyer for content creators and a content creator himself, shares his journey from a high-powered law firm to becoming a champion for digital creators navigating predatory contracts, defamation suits, and the ever-changing landscape of social media.
We begin the episode with a conversation on the ethical and legal challenges surrounding paying influencers for political content. Julian addresses recent controversies about influencers being paid for political endorsements and highlights the legal loopholes that enable a lack of transparency. We discuss the differences between campaign compensation and consumer advertising, and Julian critiques the Federal Election Commission’s lax rules for political content.
The episode then shifts to Ken’s concerns about Kamala Harris' current messaging strategy on issues like immigration and the economy. Julian suggests that Democrats need to go on the offensive and reshape the narrative to counter Republican claims.
We wrap up the episode with predictions for the upcoming VP debate, discussing how Walz might perform against Vance, who is notoriously unpopular with the public. As we look ahead to the final month before the election, we emphasize the importance of reaching out to voters in swing states and making a final push to get out the vote.To hear more from Julian:
TIKTOK/IG: @juliansarafianWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
TikTok: @brandingdems
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Email [email protected] if you’d like to be a guest on our show.
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In this episode of Branding Democrats, we are joined by stand-up comedian and TikTok content creator Tatum Price, known as @senoritafancypants, to discuss how political messaging is evolving as we dive deeper into the election cycle. Tatum shares her journey into politics, her unique approach to political satire on TikTok, and the challenges of navigating the platform's algorithm—especially as a creator focused on progressive content.
We begin the episode by exploring how Kamala Harris can reach moveable voters who are tired of Trump but hesitant about Democrats. We debate the effectiveness of negative Trump messaging versus positive Kamala-Walz branding, highlighting what resonates best with undecided voters.
The conversation shifts to the economy, Kamala’s plan to build an opportunity economy, and how Democrats can reframe their narrative to be seen as the party that fights for everyday Americans. With the presidential debate around the corner, we offer predictions on how Kamala can stand out against Trump and discuss key strategies for Democrats to capitalize on this moment.
We wrap up the episode by discussing the role of laughter in politics. As a comedian, Tatum shares how making light of what’s going on helps people feel less anxious about the news. She also highlights how she uses humor to point out the hypocrisies of Trump and the Republican Party.
To hear more from Tatum: @senoritafancypantsWant to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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In this week's episode of Branding Democrats, we take you behind the scenes of the Democratic National Convention (DNC) with personal stories and reflections on the event's branding, messaging, and overall impact.
Our conversation covers standout moments, including powerful speeches from Democratic leaders, with a special focus on Barack Obama's oratory skills and Hillary Clinton's emotional reception. We talk about how the Democrats are reclaiming patriotism and how Kamala Harris is stepping into a leadership role with confidence and poise.
We explore the unprecedented role of content creators at the DNC and their impact both in Chicago and across the country. We touch on the implications of RFK Jr.'s exit from the race, and the growing importance of independent voters in the upcoming election.
As the episode unfolds, we speculate on the potential outcomes of the upcoming debates and how Democrats can maintain their momentum heading into November.
Tune in for this week’s candid discussion filled with personal anecdotes, political analysis, and a bit of humor as we navigate the latest in Democratic branding.Want to be a part of the Branding Democrats Community?
Follow us on our social media👇👇👇Instagram: @brandingdems
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