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Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it.
This is the path of the typical influencer.
They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might use charm, persuasion, and clever copywriting to get it done.
None of these methods sit right with me. I don’t want to be your guru.
I would rather help my audience regain their sovereignty… to do whatever small thing I can to help them wake up – to their own power.
Although slower, this still can build a true social media following, but in a healthier, more sustainable way...
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One realization, early on my in my content creation journey, set me up for life:
"The vast majority of your content isn't going to make an impact."
I know that sounds negative, but the corollary is:
"Therefore you are liberated to experiment!
And you'll eventually come across the few gems that will make your career..."
This idea had a deep impact on me, and has helped me create consistently for 9+ years now.
And it's true:
Most of my videos make almost no impact... but a few? Those rare gems have contributed significantly to my business success today.
I hope you will similarly feel liberated to create, to experiment and publish -- consistently -- so that you give yourself the greatest chance of stumbling upon those occasional treasures that will set you up for life.
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Eksik bölüm mü var?
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Nothing in my business is as important as being in a consistent rhythm of content creation.
It is how I get smarter in my field.
It’s how I develop the writings and videos that sometimes get shared, thereby allowing new fans and clients to find me.
More than anything else I do, creating content is how I give back.
It’s my ministry and mission…
Your wisdom, life lessons, skills, knowledge can help to transform so many people's lives! If you’re not being consistent in creating content, what's holding you back?
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Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your purchasing choices… and be empowered to do more authentic marketing.
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As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can…
When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?
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If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed.
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Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.
Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.
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In my courses, I resist being "too" step by step about everything.
Some complain that they want exact detailed steps so that they don't have to be uncertain. With technical training, that may be true (although there's a joy in finding your own way there as well.)
With strategy, formulas are questionable.
If I teach you step by step, please feel free to rebel, and find your own way.
That is the only way to authentic fulfillment in your business.
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I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.
What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.
Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, starting with your friends.
Here’s what I mean by a rhythm of offerings:
To have a consistent schedule of sharing (testing) your offers with your audience or network.
What are your offerings? Any products, services, or programs that you create and sell, or alternatively, that you curate and earn a commission from selling.
(You don’t have to always create products, you can find things that your audience or network might love to buy, and earn an affiliate commission by promoting it to them. However, in the long term, creating offers is usually the more authentic and meaningful path.)
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How to keep your business growing when sales are slow, and to do it authentically?
Connect more internally: with your deep source of security, compassion, creativity...
Connect more externally: with friends, colleagues, acquaintances who have some interest in your work.
The tougher the times, the more we need to connect.
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Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business…
May this video inspire you to align your marketing strategy with your heart and find authentic success :)
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The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business…
Where is your attention going? :)
Attention, like time, is limited. We ought to be more mindful of where it goes.
I encourage us all to start giving 10% or more of our attention each day to small creators: bloggers, video makers, podcasts, websites, or social media pages that get few comments on their content.
Good karma will come back around 💛
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I see a lot of aspiring business owners doing this:
You’re waiting until you’re “ready” before you take the leap.
A dear client asked me about the “thin line between readiness and procrastination.”
After coaching hundreds of business owners, I can tell you this:
Chances are, you are being fooled by your own brilliant mind. Feeling of “lack of readiness” is usually procrastination.
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Here’s the truth:
I rarely feel “ready”.
When I started writing this article, I felt maybe I wouldn’t have enough to say… maybe I should do more research or journaling or give it a few more days (or weeks) before I’m ready to start writing this.
When making a video — at the moment I press “record” I feel like I could’ve spent another hour thinking about the topic.
When I launch a course, I know I could spend several more months (or years!) researching the topic… but I remind myself that whatever I already know will be helpful to the students. We are usually much harsher on ourselves than our students / clients are.
The founder of Linkedin, Reid Hoffman, famously said this:
If you’re not embarrassed by the first version of your product, you’ve launched too late.
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I feel embarrassed often… because I create often.
Every book that I publish, I feel slightly embarrassed by… but the reality is that if I waited until a book was “ready” I might never publish. Thankfully I do publish, because book after book, each one is getting better. I can always re-publish and re-launch a 2nd edition later… and I am already planning for it!
Every course that I teach, I’m embarrassed by, but I also get feedback that makes the course better, year after year.
I’m doing this for the long term journey of growth, not just short-term experiences of posting, publishing, launching.
The creative process, the reality of building an authentic business, requires this continual practice:
Transform fear into Love.
I feel that we are being called by Spirit to recognize when we are feeling afraid in the creative process, and instead, reinterpret that emotion. Turn “fear” or “lack of readiness” into one or more of these…
Excitement
Passion
Service
Curious self-exploration
Adventure
**
Transform hesitation into Action.
If I am creating something, and I feel hesitation, I now interpret it as a signal to take action, to just do it. To take the next step. To write the next sentence. To click “record” on the video. To press “publish”.
It is a daily creative practice: transmuting fearful hesitation into loving action. Bit by bit, piece by piece, we become more courageous. We get wiser through action and experience.
A little-known fact is that the creative person’s doubt and “lack of readiness” never goes away. We simply get better at recognizing it, and transmuting it into creative action.
So there’s only one thing to do:
Start today.
Bias yourself toward action, doing what you are afraid of, knowing that it can be interpreted as excitement, passion, service. Go ahead and write, speak, publish, launch, etc… do the thing that puts your work into the marketplace.
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An audience member wrote the following to me, and maybe some of you can relate…
“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby time into my life. Everything I create is because I love it, but I tend to always have that background question: ‘Will it make me money?’ I want to get to a place where I feel I can try things and fail and be totally fine with it…”
This video is my response. I hope you find it helpful as well.
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A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…
By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.
To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?
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“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said.
“That’s a lot of pressure on yourself,” I thought.
Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself? (You can have the most complicated vision of your work, as long as it makes sense to you.)
What if being financially successful — and happy in your work — doesn’t require the integration of your various interests?
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Trying to attract with visuals tends towards a shallower engagement with one's audience…
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When you create something and people don't get it, you shouldn't quit.
You simply need to test more ideas.
This is why I believe in the importance of the 3 stages of content creation:
1. casual, prolific, exploratory.
2. improve on what's liked.
3. integrate and productize.
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I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"...
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com - Daha fazla göster
