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In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:
Advice on how to choose faculty members for strategic expert pitching – and how to train them to make the most of their interview opportunitiesInsight into ways colleges and universities can use earned media as part of a broad marketing strategyGuidance on how to craft a pitch that sells an expertInsight into trending topics – including the forthcoming electionStrategies for leveraging faculty expertise through short form videoGuest Name: Kim Hallman
Guest LinkedIn: https://www.linkedin.com/in/kimberlyhallman/
Guest Bio: Now in season 10 at 160over90, Kim leads the agency’s institutional marketing practice, helping colleges and universities, research institutes, health enterprises, and cause-based organizations raise awareness and raise funds to support a core impact mission. A former journalist turned publicist now all-around communications strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the marketing scene 18+ years ago. Originally focused in retail and hospitality PR, Kim quickly found that education category work fulfills her deep desire for lifelong learning. She holds a BA in English from Bucknell University and a master’s degree in Print Journalism from Syracuse University’s S.I. Newhouse School of Public Communications. These days, when Kim’s not working, she’s soaking up all the firsts of new motherhood (and still trying to make some time for sleep).
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities.
Takeaways from this episode include:
Advice for building a network that can help you land on your feet after an unexpected career setback – or when your just ready to make a changeInsight into how a great professional network can help you overcome imposter syndromeStrategies for connecting with colleagues, mentors, and LinkedIn connections when you need professional supportTips for protecting your mental health when dealing with life’s curveballsListen to Joe’s inspiring story and gather actionable insights on how to leverage your network, stay resilient, and navigate the challenges of a job search. Whether you're facing job uncertainty or looking to strengthen your professional connections, this episode offers valuable lessons for all.
Guest Name: Joe Picini
Guest LinkedIn: https://www.linkedin.com/in/joe-picini-02496429/
Guest Bio: Joe Picini has over a decade of experience in higher ed marketing and enrollment strategy. He started his career at NYU as an admissions counselor before transitioning to NYU’s enrollment marketing team. He’s worked at a digital marketing agency as a strategist, a Director of Enrollment Marketing at an art school in Brooklyn, and currently serves as the Director of Recruitment Marketing at New Jersey Institute of Technology (NJIT) supporting their online portfolio. Throughout his career he’s had the chance to work with all student types (from precollege through masters programs) and all degree formats.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Eksik bölüm mü var?
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In this episode, Jaime and Day Kibilds, VP for Strategy at Ologie, explore Ologie’s study on the parents of Gen Alpha, exploring the implications for higher education marketers and institutions. This episode examines the defining traits of Gen Alpha, the pivotal role of technology in their lives, and the profound impact of their parents on their educational choices.
Key takeaways for this episode include:
A look into the demographic and psychographics of Gen Alpha and their parents – and why that’s significant for higher ed marketers today.Insight into Gen Alpha’s parents, their influence on their children, and how their approaches to parenting and education differ from previous generations.An understanding of how Gen Alpha parents perceive the value of higher education and the factors influencing their attitudes towards affordability and necessity.Tips for reaching Gen Alpha’s parents – both from a channel perspective and a messaging perspective.Tune in to this episode for a comprehensive look at Gen Alpha and the evolving dynamics of higher education marketing. Whether you’re an educator, marketer, or parent, this discussion will provide valuable insights into engaging the newest generation of learners and their influential parents.
Ologie’s Parents of Gen Alpha Study: https://ologie.com/gen-alpha-parents/
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
Guest Name: Dayana Kibilds, VP of Strategy for Ologie
Guest LinkedIn: https://www.linkedin.com/in/dayanakibilds/
Guest Bio: Dayana is VP of strategy at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in August 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
AI is not the future of technology. It’s the technology of today that is shaping the future. With that mantra in mind, Jaime sits down with Claire Brady, president of Glass Half Full Consulting and a former vice president for student affairs, to discuss how AI is shaping the student experience.
Takeaways from this episode include:
A look into some of the most innovative ways colleges and universities are using AI.Insight into what barriers keep people – and universities – from exploring AI and ideas for overcoming them.Guidance on how to upskill yourself and your team to best leverage AI.Tips for how campuses can create more cohesive strategies for deploying AI solutions.To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
Guest Name: Claire Brady
Guest LinkedIn: https://www.linkedin.com/in/clairebradyedd/
Guest Bio: Claire is a seasoned executive and recognized change agent and coalition builder with significant experience improving processes, leading digital transformations, building world-class teams, and achieving strategic goals. She is a proud graduate of Michigan State University (BA & MA), and the University of Central Florida (EdD).
Claire has served in executive VPSA roles at Lake-Sumter State College in Florida and Ana G. Mendez University in Florida and Puerto Rico. Claire also has 10+ years of undergraduate teaching experience. Claire is a nationally recognized educator and passionate advocate for AI in higher education. She is leading the charge in AI literacy as a vocal advocate across higher education. Claire is dedicated to equipping executive teams and student affairs professionals with the necessary tools and knowledge to leverage the immense potential of AI in their personal and professional lives.
Claire is an active member of regional and national associations and is engaged in her local communities by serving within organizations and on boards. Claire, her partner Ben, and their son Fox (12) live in Orlando. When she’s not picking up LEGO or discussing the intricacies of Minecraft, she enjoys travel, reading, AI, TV, crafting, Broadway shows, trying new restaurants, and spending time with family and friends.Claire's work with AI Consulting:
Dr. Claire Brady (she/her) is a nationally recognized educator and passionate advocate for AI in higher education.
As a leading voice in AI literacy, Claire is dedicated to empowering executive teams and student affairs professionals with the tools and knowledge to harness AI's immense potential in both personal and professional contexts.
Claire regularly consults with professional associations, university presidents & their executive teams, and vice presidents of student affairs (VPSAs) to determine how to ethically integrate AI technologies to advance the institutional mission and improve student outcomes.
She also offers a variety of AI-focused professional development opportunities, including full-day in-person training, as well as virtual facilitated sessions. Claire is also launching a suite of AI courses later this summer. In partnership with NASPA and the Strada Educational Foundation, Claire will soon release a national report focused on emerging and forecasted AI use cases in Student Affairs in advising, career services, and student success.Website: www.drclairebrady.com
Socials:
IG @drclairebrady
LinkedIn https://www.linkedin.com/in/clairebradyedd/Blogs:
https://www.drclairebrady.com/blog
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board.
Key takeaways include:
Great ideas for topics to tackle with short form video.Insight into the key elements for developing a successful video content strategy.Guidance on the equipment and technical set up needed to create short form video.Actionable advice and examples to help you get started.Guest Name: John Azoni, founder and executive producer of UNVEILD
Guest LinkedIn: https://www.linkedin.com/in/johnazoni/
Guest Bio: John Azoni is a seasoned video producer having led a wide range of video projects over his 14-year career from documentaries and corporate videos, to commercials, social content, educational videos, and everything in between. He is the Founder and Executive Producer at UNVEILD, a video production company helping colleges and universities tell engaging human stories all year long through their subscription approach to video content creation.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.
Topics discussed in this episode include:
how institutions can create memorable and effective experiences that go beyond traditional recruitment methods.innovative strategies to enhance campus tours, engage students, and ultimately, increase retention and success rates. examples of schools that excel in creating dynamic environments that captivate students.the challenges and opportunities presented by the current shifts in higher education, including the need for schools to adapt to the rising expectations of the experience economy.Guest Names:
Patricia Maben, President and Co-Founder of 3Enrollment Marketing
Jim Rogers, CEO and Co-Founder of 3Enrollment MarketingGuest Social:
Patricia Maben - https://www.linkedin.com/in/patriciamaben/
Jim Rogers - https://www.linkedin.com/in/jamesrogers2022/Guest Bios:
Patricia Maben - With 30 years of professional experience in higher education, it is Patricia Maben’s passion to support colleges and universities through the success of their students from recruitment to graduation. Her career in enrollment management has been fueled by the recognition, experience, and satisfaction that higher education has a transformational impact on individuals, communities, and society. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in recruitment marketing. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment.Jim Rogers - James (Jim) Rogers brings three decades of experience in modern marketing strategy and execution to the helm of 3 Enrollment Marketing. He has a unique ability to foresee future trends and evolve with technology—while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this episode, host Jaime Hunt sits down with J-S. Stansel, founder of Saturn 9 Media and former social media manager at the University of Central Arkansas, to explore the landscape of social media management both inside and outside higher education. In this episode, J.S. and Jaime discuss:
The transition from higher ed to managing social media for major entertainment brands like Amazon Prime Video and the Avatar franchise.The complexities and nuances of using humor in social media, including the risks and rewards.The importance of social listening and how it can transform marketing strategies.The universal challenges faced by social media managers, such as dealing with silos, micromanagement, and the undervaluation of their roles.Listeners will gain valuable insights into how social media can be a powerful tool for engagement, the critical need for higher ed institutions to stay current with social trends, and the importance of empowering social media managers with the resources they need.
Guest Name: Jon-Stephen Stansel, founder of Saturn 9 Media
Guest LinkedIn: https://www.linkedin.com/in/jsstansel/
Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. As Director of Social Media for Chaotic Good studios, Jon-Stephen worked on social media strategy and content for AVATAR: THE WAY OF WATER and Amazon Prime Video’s LORD OF THE RINGS: THE RINGS OF POWER among several other major entertainment franchises.
In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, PSEWeb, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community.
Takeaways for this episode include:
Guidance on the process of bringing a graphic concept from concept to completion.Insight into solving the challenges of integrating visuals within a university's unique architectural and cultural landscape.Ideas for measuring the effectiveness of environmental graphics in terms of student engagement and recruitment.Tips for ensuring the sustainability of environmental graphics.A glimpse into emerging trends and innovations in environmental graphics that are set to shape the industry.Whether you're a higher education marketer or just fascinated by the intersection of design and marketing, this episode is packed with valuable advice.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
Guest Name: Adrienne King
Guest LinkedIn URL: https://www.linkedin.com/in/dradking/
Guest Bio: Dr. Adrienne King joined Indiana University in June 2023 as the new Associate Vice President of Marketing. She leads the university’s marketing strategy in support of the institution’s strategic goals, focusing on delivering a unified, brand experience fueled by research, data, and integrated marketing communications. She has nearly 20 years of experience in higher education marketing and communications, advancement, and alumni and community engagement, having previously served in similar leadership roles at the University of Toledo, Murray State University, Idaho State University and West Virginia University Institute of Technology. She received her doctorate in higher education administration and a master’s degree in integrated marketing communications from West Virginia University, after earning bachelor’s degrees in graphic design and public relations from Marietta College. She also is a graduate of the 2018 Leadership America executive program and a 2021-22 American Council of Education Fellow.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students.
That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.
Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes.
Join us as we discuss:
[4:38] Mapping the student journey through human-centered design[18:51] The initial research phase and getting buy-in from stakeholders[37:49] Internal dynamics and cultivating empathic storytellingCheck out these resources we mentioned during the podcast:
IDEONYU’s 5th Annual Storytelling Summit RecapTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Confessions of a Higher Ed CMO in your favorite podcast player.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Homecoming. Orientation. Welcome Week. Fall Fest. Family Weekend. Ring Dance. Our students experience so many traditions during their four (or more) years on our campuses, but what makes these events create lasting memories? That’s the question that Jaime poses to Alison Paz, associate director of marketing and communications for Louisiana State’s Division of Student Life. In her position, Alison plays a key role in both creating and marketing these events.
Takeaways from this episode include:
Insight into why campus traditions are an important part of the student experience – and tips for how to recapture the enthusiasm that was lost during the pandemicIdeas for engaging students in ways that create memories and build nostalgia for their student experience long after graduationTips for engaging students in the process of both creating and marketing campus eventsGuidance on collaborating with other campus partners to build experiences that cut across silosGuest Name: Alison Paz, Associate Director of Marketing and Communications, Louisiana State University Student Life
Guest LinkedIn URL: https://www.linkedin.com/in/alisonpaz/
Guest Bio: Alison Paz is a marketer and communicator with extensive experience handling complex marketing strategies, public relations, large-scale events, new media ventures, publishing, advocacy, non-profits, and community outreach. Her career spans diverse sectors including higher education, entertainment, publishing, business-to-business, retail, and health.
Throughout her career, Alison has demonstrated a keen aptitude for embracing emerging technology to enhance customer experiences and drive organizational success. She started her career in the photo industry, where she launched the industry’s first online magalog and interactive forums. Her ability to merge marketing technology with operations led to the development of Turner Entertainment Group’s first entertainment and commerce portals. As the founding partner of Paz New Media, she served a diverse international client base, including CNN en Español, CNN International, Cartoon Network Latin American, Turner Network Television, National Scientific, Equifax, and numerous Atlanta regional companies.
Upon relocating to Louisiana, Alison worked with the University of Louisiana System, promoting its economic impact and the value of online degree programs. She has worked extensively with non-profits on community development and volunteer efforts including Rebuilding Together Baton Rouge, Alliance for a Livable Lavista, and Girl Scouts Louisiana East. Currently serving as the Associate Director for LSU Campus Life, Alison oversees marketing and communications for some of the university's most prominent traditions.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed.
In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:
What prompted her to quit her dream job to launch a consulting firmWhy she thinks that higher education marketing can save higher educationWhat challenges she has faced making this transitionHow her years of experience have prepared her for this big changeWhat challenges she sees facing higher education leaders todayHer advice for higher education marketers given today’s higher ed landscapeGuest Name: Jaime Hunt, President of Solve Higher Ed
Guest LinkedIn: https://www.linkedin.com/in/jaimehunt/
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace.
In this episode, listeners can expect to gain several key takeaways:
Insights into Navigating a Career with a Disability: RJ opens up about the strategies he uses to manage his work while dealing with cystic fibrosis, providing listeners with real-life examples and practical advice. This segment is particularly enlightening as it delves into how individuals with disabilities can navigate their career paths effectively.Ideas for Supporting Colleagues with Disabilities: Jaime and RJ discuss the roles and responsibilities of supervisors and coworkers in creating an inclusive and supportive work environment. This part of the conversation aims to foster greater understanding and empathy, offering tangible ways in which people without disabilities can be allies and supporters in the workplace.Leadership Tips for Unseen Disabilities: This episode also sheds light on the challenges faced by leaders in recognizing and accommodating staff members with non-visible disabilities. Listeners will learn how to create an inclusive culture that respects privacy while offering the necessary support.Remote Work as an Equity Issue: The conversation also explores how remote work arrangements can play a crucial role in promoting equity in the workplace. We delve into the benefits and challenges of remote work, especially for people with disabilities, highlighting how flexible working arrangements can be a game-changer in terms of accessibility and inclusivity.Guest Name: RJ Thompson, Manager of Digital Strategy in Pitt Health Sciences
Guest LinkedIn: https://www.linkedin.com/in/studentofdesign/
Guest Bio: RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.
Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County.
Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.
Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector.
Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the President of the Pittsburgh chapter of the American Marketing Association.
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
Key takeaways include:
The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.Listen to the Full Episodes Featured:
Confessions of a Higher Ed CMO - Episode 42: Authentic Allyship: Crafting Campaigns That Support LGBTQIA+ Students Year-Round
Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories
The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers
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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.
Takeaways for this episode include:
What it means to find a "mission fit student" and how institutions can effectively identify themTips to make your marketing and branding dollars stretch to the maxGuidance on how schools with limited dollars can prioritize their spending to make the biggest impactInsights into balancing brand awareness with lead generationRecommendations for AI solutions that can help marketing offices achieve their goalsConcluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead.
Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission Fit
Guest Social: https://www.linkedin.com/in/bartcaylor
Guest Bio: Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU.
Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. He serves as a senior fellow for the Association for Biblical Higher Education and is an ordained deacon in the Presbyterian Church of America. Bart has also served as president of the Anderson University Alumni Council, is part of the Teaching Faculty for the NACCAP Leadership Development for Enrollment Professionals (LDEP), and is a contributing writer for Forbes and author of Chasing MIssion Fit, A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
Bart and his wife live in Indianapolis and are blessed with four adult children. Bart continues to evolve as a marketing expert thanks to the relationships he has developed through Caylor Solutions and The Higher Ed Marketer.
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body.
This conversation covers:
AI's Role in Education: Focus on teaching, learning, and improving the student experience through technology.Bolt AI Assistant Unveiling: A new AI assistant aimed at enhancing student Q&A and administrative tasks, revealing the potential for real-time personalized content creationChallenges in Higher Education: The need for better student experiences amidst resource constraints and the importance of personalized communication.Implementation and Adoption: The simplicity of integrating AI assistants into existing platforms and the importance of AI literacy among higher education leadership for successful adoption Future of AI in Higher Ed: The necessity for institutions to embrace AI to stay competitive and meet student expectations
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments.
Takeaways include:
Insight into the stressors that colleges presidents face – and the ways marcom leaders can best support them.Tips for engaging presidents to provide advice and guidance amid PR crises.Conversation around the media’s portrayal of college presidents – and the way that portrayal can derail a presidency.Tips for setting up your president for success.This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership.
Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted Voices
Guest Social: https://www.linkedin.com/in/teresavalerioparrot/
Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media.
Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor’s degree in communications from the University of Colorado Boulder, a master’s degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA).
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education.
Key Takeaways:The Evolution of .Edu Websites: Georgy outlines the journey from a basic online presence to audience-tailored content and the latest push towards conversion-driven strategies.Four Pillars of a Strong Digital Strategy: Governance, measurement, DEI, and publishing processes are identified as crucial areas for intentional development.Challenging Legacy Processes: Georgy discusses the importance of questioning and revising outdated practices to align with current institutional goals.Bridging Silos in Higher Ed: Georgy highlights how digital strategy can foster cross-departmental collaboration and break down institutional silos.Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos.
Takeaways include:
Insight into organizational models, such as centralized, center-led, and decentralized structures, dissecting why each model may or may not work in certain contexts. Practical advice on how to determine the best organizational model for a specific institution and strategies to break down silos beyond just structural changes.Ideas around how schools can effectively leverage storytelling to create impactful narratives.Insight into the key roles that higher ed CMOs should focus on developing over the next 2-5 years.Tips for fostering a culture of teamwork and collaboration.Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO Interactive
Guest Social: https://www.linkedin.com/in/rachelreuben/
Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes.
As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design, and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients.
Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz. During her consultancy, she served as interim vice president for marketing and communications at California College of the Arts, as well as interim executive director of marketing for the San Francisco Art Institute.
Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association’s Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD).
Rachel’s insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education.
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education.
Key Takeaways:Insights into the role of professional development in the career progression of savvy higher ed marketers;Ideas around the current and potential impact of AI technology in marketing and education and the ways these tools encourage a collaborative approach across disciplines.A discussion on integrating AI responsibly into marketing strategies and the ways to avoid ethical pitfalls by leveraging technology for automation and innovation.Guest Name: Joe Master, Managing Director, RW Jones Agency
- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. - Daha fazla göster
