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In this installment of Creative Architects, Angela looks back at the 12 episodes of Season 1 and gives an overview of what worked and what didn’t, statistics on views and downloads, and some plans in the works for Season 2 in 2024.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Statistics from the podcast in 2023 - views and follows, etc.Keeping the podcast to 20-30 minsFormat experiment - short video clipsIntroducing Angela to a new audienceYoutube views and custom thumbnailsThank you for your support!Resources:
Angela Hollowell LinkedIn
Email Castos
Castos Website
Join Castos Connect
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One of the hardest things about leading a creative community is sustaining it. What happens when the needs and wants of the community change?
In this episode, I speak with Danielle Desir Corbett, Founder of Women of Color Podcasters and creator of the Grants for Podcasters newsletter. Danielle and I talk about why she transitioned the WOC Podcasters group from a free group to a paid membership, the challenges of growing the community, and why she ultimately decided to end the community. Don't worry – that's not where the story ends. Her baby boy gave her the push she needed to start writing her newsletter, Grants for Creators, which is hosted on Substack. The common thread in both ventures is to start new ventures while you're scared and to allow your community to show up for you in even greater ways than you can imagine. I really enjoyed this last interview of the season, and I think you will too.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Migrating the WOC community to a paid serviceA retreat that didn’t happenThe newsletter and its origin storyLooking forward, challenges, highs and lowsResources:
Sign up for Grants for Creators Newsletter
Women of Color Podcasters
Danielle Desir Corbett on Twitter/X
Angela Hollowell LinkedIn
Email Castos
Castos Website
Join Castos Connect
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Host Matt Gilhooly has candid conversations with people about the pivotal moments that changed their lives forever.
We all have our stories, but through these conversations, we discover communities. We learn that there are commonalities through the ups and downs that we all face. But most importantly, we learn that we are not alone.
The Life Shift podcast highlights life-altering moments and humanizes the struggles and triumphs through them all.
Tune into one his most popular episodes, his conversation with Newton Cheng: https://www.thelifeshiftpodcast.com/unmasking-vulnerability-from-achieving-goals-to-embracing-emotional-depth-newton-cheng/
Check out more episodes at: https://www.thelifeshiftpodcast.com/
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In this episode, I’ll be breaking down two of the biggest creator brand deals that were recently announced – the Feastables and Charlotte Hornets collaboration and Spotify and Barcelona FC collaboration, and what they mean for the future of the creator economy. I’ll also be talking about the changes coming to Google Podcasts, Spotify’s newest AI voice translation feature in beta, and what’s new with Beehiiv, a newsletter platform built for growth.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Climate Week visit to NYC- what’s the future for physical media?Feastables and the Charlotte Hornets jersey rightsCreating exclusively for the Spotify platformPutting podcasters on the same level with sportsWhat will merch look like in the future?How will podcasts influence in the future?Potential Youtube podcast changesEmail newsletters, Beehiiv and SwapstackConvertKit/SparkLoopSpotify’s AI translation toolResources:
Angela Hollowell LinkedIn
Email Castos
Castos Website
Join Castos Connect
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In this episode of Creative Architects, host Angela Hollowell discusses the difference between free and paid communities as well as the different types of creator business relationships you can have and ways you can find and grow your network.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Seeing your contemporaries as collaborators, not competitionPast guests with free and paid communitiesDifferences between free and paid community benefitsEarnings – is it worth it?Types of creator relationshipsSponsors and brand partnersGrowing by posting on social mediaEvents and conferencesHow can you contribute?Join the Castos Connect communityResources:
Join Castos Connect
Angela Hollowell LinkedIn
Email Castos
Castos Website
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Welcome to The Chop Shop: A Music Production Podcast. Join Music Producers DJ React and Eddie James every week as they sit down and chop it up with some of the most prolific musicians, producers, and audio engineers in the business. React is a veteran DJ and producer who has worked on projects with the likes of D12’s Denaun Porter, DJed on Eminem’s Shade45 channel on SiriusXM, & was the Official DJ for the New York Jets. Eddie James is a staple in the HipHop community, who has produced music for Multi Platinum Rapper Jadakiss, Joe Budden, Big Daddy Kane, Queen Latifah & Many More.
Please enjoy this clip of The Chop Shop with 5 time grammy award winning Focus… (pronounced Focus 3 dots), the son of Bernard Edwards Sr, the bassist from the group Chic. It was Dr. Dre who recognized his talent and skills, which is why in 2001 he signed him as a staff producer for Aftermath. Dr. Dre, Beyoncé, Eminem, Kendrick Lamar, Anderson Paak, The Game, Snoop Dogg, Christina Aguilera, Jennifer Lopez, 50 Cent, Busta Rhymes, Pink, and N’SYNC are among the many artists that Focus 3 dots has produced music for.
Listen to this episode and more at www.officialchopshoppod.com & stream now wherever you
listen to podcasts. Powered by React Media.
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In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Who are your listeners - SparktoroTikTok vs other platforms, its follower-shipHow to view your audience dataInteresting cross-over marketing - Legos and D&DDifferences between ‘sources of influence’Twitter listened to its users and respondedUse the words your customers use to describe your productStart with surveys of your email listWhat’s on the horizon for SparkToro?Resources:
Rand Fishkin LinkedIn
SparkToro
Angela Hollowell LinkedIn
Email us at Castos
Castos Website
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In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.
Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Justin's journey from YouTube star to creator economy pioneerThe transformative impact of a single month's AdSense earningsDecision to diversify income streams and enter influencer marketingPivoting from YouTube to email marketing for growthImposter syndrome and building a teamDiversifying income in the creator economyJustin's moment of realization after a re-engagement campaign resultBuilding trust with followers for successful influencer marketingEvolution of Creator Wizard and assembling a freelance teamLearning from past failures to avoid ongoing business costsHiring and promoting from within the communityFocusing on 'zone of genius' tasks to drive business growthResources:
Creator Wizard
Justin Moore LinkedIn
Angela Hollowell LinkedIn
Castos Website
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In this episode of Creative Architects, host Angela Hollowell updates us on some of the exciting developments in the podcasting industry, including AI and its usefulness for podcasters, some mergers and acquisitions news, and helpful advice on raising your rates annually and balancing the work of running your business as a creative entrepreneur.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
AI is a hot topic in podcasting these daysAI Companies that provide podcast supportHow Angela utilizes AI - let us know how you are using AIDescript and Squadcast - a winning combinationRiverside’s AI elementAnswering listener questionsSpotify/Patreon - an exciting announcementCastos - the all-in-one solutionResources:
Angela Hollowell LinkedIn
Email us at Castos
Castos Website
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In this episode of Creative Architects, host Angela Hollowell talks with Deidre Tshien, co-founder and CEO of Capsho. Capsho is an AI-powered content marketing tool for entrepreneurs who podcast, vlog, or livestream.
Integrating AI with creative practices has become more and more commonplace. With the integration of AI into the podcast marketing workflow, how do we make the creator the center of their stories? Angela and Deirdre discuss how marketing extends beyond podcasters to YouTubers as well in the age of video podcasting, how to avoid the podfade phenomenon, and how making 6-figures from her coaching business in 1 year really opened her eyes to the benefits of marketing your podcast well. The conversation ends with Deirdre’s biggest tip for creators wanting to start their own tech company or SaaS platform.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Deirdre and her journey to CapshoMany podcasters stop after seven episodesPositive stories from usersBuilt by marketers, Capsho is not cheap because it's extremely valuableInvesting in your future selfAdvice for past Deirdre ‘if she knew then’….AI and creativity - the pushbackThe ongoing iterations of CapshoResources:
Deirdre Tshien LinkedIn
Capsho
Angela Hollowell LinkedIn
Castos Website
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In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream.
The conversation covers how the company got started, and how Jennifer's experience in venture capital gave her the expertise to raise capital for her own SaaS company. Angela and Jennifer discuss creators growing their income with a frictionless solution to securing brand deals and sponsorships for their newsletters, podcasts, and YouTube channels. Jennifer shares the 3 lessons she's learned in increasing the likelihood of landing a brand deal, and also discusses strategies for content distribution across multiple platforms.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Passionfroot's mission to support creatorsThe process and benefits of brand partnerships, sponsorshipsKnowing and defining your audienceCrafting custom packages for sponsorsExploring content distribution channelsBreaking down content to increase its reachConsistency and experimentation in content creationFuture growth of PassionfrootResources:
Passionfroot
Jennifer Phan Twitter
Passionfroot Twitter
Angela Hollowell LinkedIn
Castos Website
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In this episode of Creative Architects, host Angela Hollowell chats with Podcast Marketing Strategist & Educator Jeremy Enns, founder of Podcast Marketing Academy. The Academy features online courses (both cohort-based and self-paced) for podcasters looking to level up the marketing for their show. The podcasting industry severely lacks ‘organic discovery’ when looking to develop a marketing plan that is tailor-made for your show. Luckily, Jeremy has experience running a podcast production agency, and through in-depth surveys with his clients, he's been able to uncover multiple paths to podcast marketing success and is teaching those strategies to other podcasters.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.Discussion Points:
Starting a newsletter during the pandemicJeremy’s path to his podcast production company Online business - an easier way to get clientsFinding a way to podcast marketing - with experienceWorking with podcast clients began in 2015-16Engagement - self-paced vs. cohort-based?The changes podcasters experience after taking Academy coursesCohort classes are becoming much easier after 3 years of practiceResources:
Jeremy Enns LinkedIn
Jeremy Enns Website
Scrappy Podcasting Newsletter
Creative Wayfinding Newsletter
Podcast Marketing Academy
Angela Hollowell LinkedIn
Castos Website
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In this episode of Creative Architects, host Angela Hollowell chats with Tangia Al-awaji Estrada- one of the co-founders of BIPOC Podcast Creators - a community that supports and empowers podcasters of color. Angela and Tangia discuss the challenges of managing a global community (language and cultural barriers, starting with the very Western term BIPOC), and the importance of messaging, partnerships, and finding a niche audience. Tangia shares her journey of creating a supportive space that enables podcasters from various backgrounds to connect, learn, and grow their craft.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.Discussion Points:
Building an inclusive BIPOC podcast communityFilling the void with Facebook group for BIPOC Podcast CreatorsChallenges of curating a Facebook community for podcastersInclusive community building through networking and accessWelcoming creators from around the world, beyond the USOvercoming language barriers and cultural differences in the communityPartnerships and messaging for a global audienceNavigating pushback from those who feel excludedOffering newsletter subscriptions and event access to allCombining strengths in marketing, branding, and productionGrowing the community organically and naturallySuccess through inclusivity, support, and partnershipsResources:
Tangia Estrada LinkedIn
BIPOC Podcast Creators
Women of Color Podcasters
Afropods
Angela Hollowell LinkedIn
Castos Website
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In this episode of Creative Architects, host Angela Hollowell chats with Jay Clouse, founder of Creator Science and an experienced entrepreneur, writer, and podcaster.
Angela and Jay discuss the challenges of building a subscription-based community, scaling that community and capping it at the right size, some of the learnings Jay has gained from his experiences with rebranding, and he offers some advice to listeners about making the hard decisions, hiring, and how to avoid mistakes when building your business.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.Discussion Points:
Group coaching online, joining the SPI team, going out on his ownThe spectrum from creator to educatorPaid products and The LabEducation + CommunityStructuring a subscription-based community modelLooking back at Creative Companion, Zoom, SlackBuilding on experience and history in a new iteration Rebranding and procrastination Making hard choices when tasks are not getting doneTips and advice for expanding your team- spend time looking for the A playerResources:
Creator Science
Join The Lab at Creator Science
Jay Clouse LinkedIn
Angela Hollowell LinkedIn
Castos Website
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Welcome to the first episode of the Creative Architects podcast from Castos. Host Angela Hollowell chats with Corey Gumbs, Founder of the Black Podcasters Association, about the importance of community and support for Black podcasters.
Angela and Corey discuss how starting this community group challenged him to learn and grow as a podcaster, how podcasting has been influenced by the intersection and influence of the hip-hop industry, and Corey’s philosophies on podcasting, the innovation of Black creators, and being an advocating body (similar to organizations in film and music) for podcasters. You’ll hear about the challenges faced by Black creators in the industry and the need for genuine interest and investment from companies when collaborating with the Black creative community.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
Why a group solely for black podcasters?The learning curve in founding the groupChallenges for black podcastersBlack podcasters benefit from a supportive, diverse communityImportance of genuine investment from companies for collaborationGaps in media training for podcasters Investing in quality audio and video equipment is crucialUnderstanding the nuances of the Black creator communityCollaborating with Black content creators while respecting cultureTrends in the podcasting industry and creator economyAdapting and pivoting in content creation for successCompanies should approach Black creators with genuine interestMedia training and quality production as keys to successNavigating cultural differences and representation in podcastingResources:
Black Podcasters Association
Corey Gumbs LinkedIn
Angela Hollowell LinkedIn
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Join creative producer and entreprenour, Angela Hollowell as she chats withthe creators who are shaping the future of the creator economy through education, community and tech
