![#224: I cannot emphasize this enough [Voice Memo]](https://is3-ssl.mzstatic.com/image/thumb/Podcasts116/v4/c9/ce/1c/c9ce1c46-0f23-73f4-49a3-3fd4cc2f8f80/mza_6695942122744180971.jpg/250x250bb.jpg)
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Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.
Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.
In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.
→ Join Nervous System Mastery
Full transcript and show notes
Jonny's Website / Twitter / Instagram / LinkedIn
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Eksik bölüm mü var?
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Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.
At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.
In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.
Full transcript and show notes
Chef PK's Website / Twitter / Instagram / YouTube
***
TIMESTAMPS
(00:00) What Happens When an Anime Chef Makes Merch?
(01:05) ChefPK’s Product Rundown
(02:11) Revenue Breakdown
(03:37) Evolving from Channel to Business
(07:07) Using Patreon as a YouTuber
(13:09) Evolving from Channel to Business II
(16:30) Figuring Out How to Make a Physical Product
(19:56) Figuring Out What Your Audience Really Wants
(24:32) Why You Should Sponsor Your Own Videos
(28:50) Evolving from Channel to Business III
(35:13) CCN Framework for Product Development
(38:27) Getting Over Limiting Beliefs
(40:02) Time and Cost of Product Development
(42:54) Balancing Running Your Channel and Building a Business
(45:52) Evolving from Channel to Business IV
(47:31) The Advice You Need to Hear
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→ #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire
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Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).
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Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader.
Ryan is actually a repeat guest—he was first on the show in episode #61 to talk about his podcasting journey. He’s become a friend and someone I really admire for his intentionality and the way he shows up for others—his friends, his family, and his community.
Ryan’s business isn’t built on podcast advertising, as one may expect. It’s actually built on what he calls Leadership CIRCLES. These are groups of 10-15 people that he hand-selects for a group learning experience. They meet once per month on Zoom and once per year in person.
In this episode, Ryan breaks down the specifics of how he runs these programs, prices them, and plans to grow them. We even workshop some of his questions on the fly.
→ Listen to my first episode with Ryan
→ Join The Lab
Full transcript and show notes
Ryan's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)
→ #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
→ #206: How I’d approach hosting in-person events
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Let me know what you think! Leave a comment on Spotify or tag me (@jayclouse).
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Robin Dreeke is a human behavior expert, best-selling author, and professional speaker with a pretty incredible background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program, where he honed his skills in recruiting spies. He literally built relationships with citizens of other countries, earned their trust, and convinced them to become spies FOR the United States intelligence.
I recently read two of his books, which I highly recommend: The Code of Trust, which teaches you to inspire trust, and It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone.
Robin has a unique background in helping us understand humans and how to build relationships with them, and that’s exactly what we discuss in this episode.
Unbreakable Alliances: A Spy Recruiter’s Authoritative Guide to Cultivating Powerful and Lasting Connections
It’s Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
The Code of Trust: An American Counterintelligence Expert's Five Rules to Lead and Succeed
Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction
Full transcript and show notes
Robin's Website / Twitter / Instagram / Facebook / YouTube / LinkedIn
***
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→ #204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience)
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Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain names are, including whether .com is important
How to get a good .com even if your first choice is taken
Whether premium domains are worth it or not
And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
***
RECOMMENDED NEXT EPISODE
→ Creative Elements is now Creator Science
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Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010.
I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020.
So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same.
This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too.
Order Never Play it Safe
Read the first chapter
Full transcript and show notes
Chase's Website / Twitter / Instagram / Facebook / YouTube
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→ #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand
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We hit 100,000 subscribers in just a little over 2 years. But here's the thing – we could have done it faster. So in this video, I'm talking with my producer, Conor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did.
Full transcript and show notes
Podcast Like A YouTuber – workshop on video podcasting
Conor's Twitter / Instagram
***
TIMESTAMPS
(00:00) 100K in Two Years
(00:17) Mistake #1
(06:22) Mistake #2
(09:44) Mistake #3
(14:01) Mistake #4
(19:06) Mistake #5
(22:06) Mistake #6
(29:59) Mistake #7
(36:21) Mistake #8
(41:59) Bonus Tip #1
(47:57) Mistake #9
(51:00) Bonus Tip #2
***
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→ #209: Paddy Galloway – How he makes any niche go viral
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This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month’s performance.
I share:
My Profit & Loss statement (including a breakdown of where those revenue and expenses come from)
How I did with my goals for the month
The highlights
My concerns
And changes I’m making based on that new data
A lot of members tell me it’s their favorite part of membership. This episode is the audio from my latest retro, looking at August of 2024. Now this isn’t the *complete* experience of my monthly retros because a big part of the experience INSIDE The Lab is seeing my video screensharing this information, but it’s close.
So, I hope you enjoy this look behind the curtain of my business – I know I love it when I get to see behind OTHER peoples’ businesses. And if you DO enjoy this experience, consider joining us in The Lab! We have some space available now, and even if you want to join on the Basic tier, you’ll get access to ALL of my courses, workshops, these monthly retros, and more.
Full transcript and show notes
→ Join The Lab
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Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian.
Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts.
He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times.
Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time.
Full transcript and show notes
Dan's Website / LinkedIn / Instagram
***
RECOMMENDED NEXT EPISODE
→ #177: Chris Hutchins – A master of podcast growth and building relationships
→ #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription
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In keeping with tradition, I spoke with Justin Moore at VidSummit 2024 about two major things.
One is being a new parent and a creator. That's the first half of our conversation. The second half is all about a new product that I am building behind the scenes, so I think you're really going to enjoy it.
Full transcript and show notes
Signup for the Signature Product Waitlist
Justin's Website / Twitter / Instagram / YouTube / TikTok
***
RECOMMENDED NEXT EPISODE
→ #194: An honest conversation with my friend, Justin Moore (live from CEX)
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Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet.
As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more.
In this episode, Paddy shares his specific approach to helping ANY channel get more views, regardless of niche.
Full transcript and show notes
Paddy's Website / Twitter / Instagram / YouTube / LinkedIn
***
TIMESTAMPS
(00:00:00) Meet the Man Who Solved Going Viral
(00:00:50) Are Some Niches Too Small?
(00:03:33) How to Calculate TAM
(00:06:18) Start Narrow and Expand
(00:12:32) The Core, Casual, New Framework
(00:16:26) Can You Go Too Broad?
(00:18:38) Should You Always Maximize Views?
(00:22:44) What Do ALL Viral Videos Have in Common?
(00:26:52) What Makes Viral Packaging?
(00:30:45) How Much Does Pre-Production Actually Matter?
(00:34:36) Stop Yourself From Overthinking
(00:36:51) Should You Target Core, Casual, or New First?
(00:40:20) How Do You Know When to Expand Your Audience?
(00:43:53) Don’t Get Stuck on Strategy
(00:47:07) How to Analyze Outlier Videos
(00:50:36) How to Analyze Your Own Outliers
(00:53:07) Is CTR a Useful Metric?
(00:57:50) How to Filter Video Ideas
(01:03:27) Paddy’s Hot Take
***
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→ #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
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ASK CREATOR SCIENCE
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Are you into this idea? Comment on Spotify or tag @jayclouse and let me know.
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