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In episode #47 of the Data Center Go-to-Market Podcast, host Joshua Feinberg answers key questions on how to identify and connect with the right decision makers, gain new data center clients, and improve lead generation. You'll also learn strategies for addressing startup and expansion challenges, as well as how to understand and effectively target specific data center markets. Whether you're a sales, marketing, or go-to-market professional in the data center industry, this episode is packed with actionable insights you won't want to miss.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:33 Introducing Joshua Feinberg, DCSMI | Bonus Q&A session from Data Center Go-to-Market 101
1:43 How to identify and connect with the data center decision-maker
5:52 How to gain new data center clients and improve lead generation
9:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
10:06 How to address data center startup and expansion challenges
13:42 How a public/private/on-premise cloud managed service provider can target buyer personas with tailored outreach campaigns
17:25 How to understand and target specific data center markets
19:36 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenterclients #datacenterexpansion #datacentergrowth #datacenterleadgeneration #datacentermarketing #datacenters #datacentermanagedservices #datacentermarkets #datacentersales #datacenterstartups #hybridcloud #privatecloud #publiccloud
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In episode #46 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Svante Horn, the co-founder and CEO of Scandinavian Data Centers. Svante shares his unique career journey, from his early days in banking to co-founding a sustainable data center company focused on creating a carbon-negative platform. Listeners will gain valuable advice for breaking into the digital infrastructure industry, strategies for mid-career professionals looking to pivot, and a deep dive into Scandinavian Data Centers' innovative approach to leveraging district heating, greenhouses, and community partnerships. This episode is a must-watch for anyone interested in the future of data center leadership and operations.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:28 Introducing Svante Horn, CEO & Co-Founder at Scandinavian Data Centers
0:49 Svante Horn Journey to Former Military Bunker-Turned High-Security Data Center to Co-Founding Scandinavian Data Centers
3:20 Data Center Entry-Level ICT Career Advice: AI, Fiber, Telecommunications
9:16 Data Center Mid-Career Advice: Pivoting From Banking to Data Centers
13:13 Scandinavian Data Centers: Green Economy and Decarbonization vs. Power-Needy AI Infrastructure
15:06 Sweden Data Centers Excess Waste Heat, District Heating Grid, Rack Workload Densities, Heat Pump Efficiency (COP)
18:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
18:58 Eskilstuna, Sweden Data Centers Near Power and District Heating Grid (Hot Showers, Greenhouses, Jobs)
22:59 Sweden's Willingness to Try the New and Take Risks Driving Data Center Innovation
25:14 Future of Data Center Entrepreneurship, Disruptive Business Models, Local Benefits, Green Vision, and Diverse Workplace
35:04 Svante Horn (Connect with on LinkedIn) and Scandinavian Data Centers (Follow on LinkedIn and Website)
35:55 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#ai #careeradvice #communitypartnerships #datacentercareer #datacenterentrepreneurship #datacenterindustry #datacenterinfrastructure #datacenterinnovation #datacenterpower #datacenterrack #datacenters #datacentergtm #dcsmi #decarbonization #digitalinfrastructure #diverseworkplace #districtheating #districtheatinggrid #eskilstuna #excesswastehea #fiber #greendatacenters #greeneconomy #greenhouses #greenvision #heatpumpefficiency #scandinaviandatacenters #sustainabledatacenters #sweden #telecommunications #workloaddensity
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In episode #45 of the Data Center Go-to-Market Podcast, you’ll discover essential strategies for growing your digital infrastructure, colocation, and network cabling businesses. Learn how to develop an effective appointment-setting playbook, market to target companies in Latin America, improve carbon-neutral data center lead generation, and level up your sales team's expertise. Gain insights on building buyer personas, creating educational content, and positioning your company as a trusted advisor. Applicable for data center providers, technology partners, and service providers.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:21 Introducing Joshua Feinberg, CEO at DCSMI
0:35 Data Center Go-to-Market, Sales, and Marketing Q&A #15
2:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
2:35 Agenda
3:32 How to get digital infrastructure appointments/meetings for the sales team
18:53 How a data center hosting and business continuity services firm can grow in a small, congested market
29:47 How to grow colocation business in Latin America LATAM
33:12 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
34:14 How to improve carbon-neutral data center lead generation
42:07 How a data center can market to target companies
48:57 How a network cabling solutions company can improve its sales strategy
56:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#carbonneutral #colocation #datacenters #datacentergtm #datacentermarketing #datacenteroperations #datacenterrevenue #datacenterroi #datacenterservices #datacentersgrowth #datacenterssales #dcsmi
#digitalinfrastructure #edgecomputing #hyperscale #latam #leadgeneration #networkingcabling #salesstrategy #targetmarketing
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
Episode #44 of the Data Center Go-to-Market Podcast features an insightful conversation with Viggy Hegde, the Vice President of Marketing at Compu Dynamics.
Viggy shares his extensive experience in the data center industry, including his transition from being in marketing for data center operators to now leading marketing on the design and build side.
Listeners will learn about the evolving challenges and opportunities in the data center space, the importance of adapting to market changes like the rise of AI and high-density deployments, and strategies for client-facing roles in this dynamic industry.
Viggy also provides valuable advice for aspiring marketers and highlights the growing demand for skilled data center technicians.
This episode is a must-watch for anyone interested in the data center ecosystem.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
1:00 Introducing Viggy Hegde, Vice President of Marketing at Compu Dynamics
1:46 Viggy Hegde's Data Center Marketing Career Journey (Colocation, Hyperscale, Cloud, and Interconnection)
4:54 From Marketing for Data Center Operators to Marketing a Data Center Design/Build Firm
10:12 Data Center Careers for Entry-Level, Client-Facing Jobs (Marketing, Sales, and Product)
19:09 Rebooting Digital Infrastructure Careers (Mid-Career in Marketing, Sales, and Product)
23:13 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
23:51 Data Center Sales Development Reps SDRs and Account Executives AEs as Consultants
24:54 Biggest Data Center Marketing Challenges in Data Center Alley / Northern Virginia
26:43 Critical Infrastructure Ecosystem: Educating Communities on Tax and Public Safety Benefits
27:38 Data Center Power Shortages Impact on Providers, Hyperscalers, and End Users: From Tier 1 to Tier 2
29:34 Data Center Racks High-Density Power from KW to MW with Liquid Immersion Cooling
31:44 Data Center Marketers: Hyperscale vs. Colocation and Getting Closer to End Customers
37:02 The Future of Data Center Marketing: Staying Current and Highly Visible While Proactively Educating Communities
42:01 Viggy Hegde (Connect with on LinkedIn) and Compu Dynamics (Follow on LinkedIn and Website)
43:02 Compu Dynamics Liquid Cooling Immersion Technology Deployments: 15MW-40MW+
45:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#dcsmi #datacentergtm #aiinfrastructure #cloudmarketing #colocationmarketing #compudynamics #criticalinfrastructure #datacenteralley #datacenterbuild #datacentercareers #datacentercommunities #datacenterconsulting #datacenterdesign #datacenterdesignbulid #datacenterecosystem #datacenterindustry #datacentermarketing #datacenteroperators #datacenterpower #datacenterracks #datacenters #datacentersales #digitalinfrastructure #digitalinfrastructurecareers #digitaltransformation #hyperscalemarketing #liquidcooling #liquidimmersion #liquidimmersioncooling #northernvirginia #powerdensity #techcareers #tier1datacenters #tier2datacenters
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In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure industry, spanning over 25 years. Listeners will learn about the evolution of data centers, the importance of training and consulting in sales roles, strategies for advising young and mid-career professionals, the biggest challenges and opportunities facing the industry, and the future of sales and customer success. Tsafrir also provides valuable insights into the role of events, marketing, and transparency in effective go-to-market strategies. This episode is a must-watch for anyone interested in the data center industry, sales, and digital infrastructure.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:36 Introducing Tsafrir Lahav, Vice President of Global Sales at AimBetter
1:05 Tsafrir Lahav's Career Journey to Data Centers, Telecommunications, Mid-Market, and Enterprise Tech
4:18 Early Data Center Teaching on How to Run Backups and DR Disaster Recovery Data Centers and Cloud
5:48 Database Performance Acceleration for Colocation Data Centers: Branding, Selling, Proof of Concept
7:57 IT Infrastructure and ITSM Founder: IBM Mainframe Services Over Cloud
10:27 AimBetter Real Time Problem Solving (RTPS), Next-Generation Observability and Monitoring
12:37 25 Years of Data Center Sales, Training, and Consulting
15:07 Data Center Career Advice for Entry-Level, Non-Technical Roles (Sales, Marketing, Product)
20:58 Pivoting in Data Center Sales Careers (Mid-Career Advice for Digital Infrastructure or Managed Services)
26:50 Biggest Data Center and Digital Infrastructure Challenges
33:18 Data Center Compliance, Regulatory Environments, and Decision Making
39:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
39:58 Data Center Operators with Chief Innovation Officers, ESG Executives, and Cloud Repatriation
43:10 Huge Hyperscale Public Cloud Bills and the Need for Even Full Colocation Transparency
45:11 Server Hugging, Network Operations Center (NOC) Staff, and Colocation Facilities Manager Staff
48:45 The Future of Data Center Sales, SDRs, and Enterprise Account Executives (AEs)
55:50 The Future of Data Center Customer Success (CS) for Next Sales to Mid-Market and Enterprise
58:17 Favorite Data Center Sales Tools, Applications, and Events
60:56 Comparing Data Center Leads vs. Sales Opportunities at Data Center Conferences
64:12 Favorite Data Center Learning Resources
68:25 Tsafrir Lahav (Connect with on LinkedIn) and AimBetter (Follow on LinkedIn and Website)
70:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #DataCenter #SalesStrategy #DigitalInfrastructure #CareerAdvice #IndustryInsights -
https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In this insightful episode #42 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Patricia Alvina, Sales Manager for ASEAN at Siemens. Patricia shares her extensive background in the energy industry and her transition to a consultative sales role, providing valuable advice for aspiring professionals looking to break into the data center space. Listeners will learn strategies for leveraging LinkedIn, navigating the challenges of sustainability and decarbonization, and understanding the evolving role of sales professionals in the digital infrastructure sector. This episode is a must-watch for anyone interested in the intersection of sales, marketing, and the data center industry.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:55 Introducing Patricia Alvina, Sales Manager ASEAN at Siemens
1:41 The Digital Infrastructure Career Journey to Energy Management Sales with Siemens Singapore
4:27 Data Center Sales as an Energy Optimization and Decarbonization Consultant Subject Matter Expert
6:27 Digital Infrastructure Energy-Related, Client-Facing Career Advice
9:46 How Data Center Sales Professionals Engage Multiple Stakeholders in Complex Enterprise Sales
11:37 Advice to Mid-Career Data Center and Digital Infrastructure Sales Professionals
14:32 LinkedIn Best Practices for Data Center and Digital Infrastructure Sales Professionals
21:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
21:44 How Data Center Sales Reps Can Benefit from LinkedIn Groups and the Social Selling Index (SSI)
24:03 Biggest Data Center Decarbonization and Sustainability Mistakes with Renewable Energy Credits (REC)
28:34 Which Data Center Industry Stakeholders Care About Renewable Energy Credits (REC)?
31:11 Why Data Center Sales Leaders Now Consult, Orchestrate, and Facilitate Buying Workshops
32:41 Future of Data Center and Digital Infrastructure Sales for Energy and Facilities Management
40:12 Patricia Alvina (Connect with on LinkedIn) and Siemens (Follow on LinkedIn and Website)
42:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #datacentersales #digitalinfrastructure #sustainability #decarbonization #careeradvice #linkedintips #salesevolution #datacenterindustry #siemens #singapore #siemenssingapore
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #41 of the Data Center Go-to-Market podcast, you’ll learn strategies for navigating the data center industry as a newcomer, identifying the right customers, improving content creation and go-to-market strategies, and getting valuable representation to grow your business. Joshua Feinberg provides insights on adapting to changing buyer preferences, establishing expertise, and positioning your company as a thought leader. This episode is ideal for sales, marketing, and business development professionals looking to enhance their data center industry knowledge.#datacentergtm #dcsmi #datacenter #datacentersales #datacenterindustry
0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:44 Data Center Go-to-Market, Sales, and Marketing Q&A 13
4:00 How can an optical interconnect solutions company get representation
15:42 How a Hyper-Converged Infrastructure and AI company can identify the right clients
27:12 How to navigate the data center industry as a newcomer
34:41 How to find available data center equipment manufacturers for representation
44:38 How a data center design and build firm can generate better leads
52:05 How a broadband, fiber, and IT service solution provider can improve content creation and strategy
60:08 Joshua Feinberg from DCSMI
61:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #40 of the Data Center Go-to-Market Podcast, Mark Bjornsgaard, CEO and founder of Deep Green Technologies, shares his journey into the world of heat reuse and sustainability in the data center industry. Listeners will discover the origins of this transformative concept, tracing its roots back to a pioneering white paper by Microsoft. Explore the role of hyperscalers in driving innovation, the benefits of decentralized data centers, and strategies for navigating careers in this rapidly evolving space. Whether you're an aspiring professional or an industry veteran, this episode offers valuable insights on versatility, community integration, and staying informed on the latest trends shaping the future of digital infrastructure.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:27 Introducing Mark Bjornsgaard, Founder and CEO at Deep Green Technologies
0:54 The Journey to Data Center Heat Reuse Inspired by Microsoft Data Furnace White Paper
3:32 Data Center Workloads, Hyperscale Utilization Rates, and AI GPU Impact
5:57 Hyperscale vs. Decentralized Data Centers, Global Energy Capacity, and $1T ASI Cluster
8:55 Data Center Career Advice from Mark Bjornsgaard at Deep Green Technologies
15:22 Digital Infrastructure Mid-Career Advice for Corporate Refugees Interested In Heat Reuse
19:10 Data Center Startups and Why VC's/Boards Love Hiring for Logos
21:22 Challenges of Hiring for Sales in Startups That Haven't Yet Achieved Product/Market Fit
25:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
26:23 Why Sustainable Data Centers Bring (Much) Better Outcomes Beyond Social Benefits
29:30 $1 Trillion Data Center Super Cluster and 100GW of Power for Artificial Super Intelligence (ASI)
30:26 Networks of Data Center AI Factories Become Super-Clusters and Free Heat Factories for Cities
32:49 Data Center Grid Capacity vs. EV Grid Demands Solvable by Data Center Free Heat Generation
35:41 Data Center Heat Reuse for District Heating vs. Massive, Remote Hyperscale Data Centers
38:48 Tracking Chief Sustainability Officers (CSOs) in Technology Companies
40:23 Reading 400 Blogs/Day with Feedly: Energy Tech, Battery Tech + Diary of a CEO with Steven Bartlett
45:59 Disruptive Data Center Founders as Subject Matter Experts, Trusted Advisors, and Thought Leaders
48:35 Why Data Center Operators "Badge" Social Responsibility to Win Over Community Stakeholders
51:14 Moneyball Sabermetrics and Mark Bjornsgaard's First Startup Predicting Musical Artists' Success
54:06 Mark Bjornsgaard (Connect with on LinkedIn) and Deep Green Technologies (Follow on LinkedIn and Website)
55:09 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #deepgreen #deepgreentechnologies #heatreuse #datacenterheatreuse #microsoftdatafurnace #datafurnace #datacenterworkloads #hyperscale #hyperscaleutilizationrates #ai #gpu #aigpu #decentralizeddatacenter #globalenergy #globalenergycapacity #asi #asicluster #datacentercareer #digitalinfrastructure #datacenterstartups #sustainabledatacenters #datacentersustainability #datacentersupercluster #100gw #datacenterpower #artificialsuperintelligence #datacenterai #datacenteraifactories #freeheatfactories #superclusters #heatfactories #gridcapacity #evgriddemand #freeheat #freeheatgeneration #districtheating #hyperscaledatacenter #chiefsustainabilityofficer #energytech #batterytech #disruptivedatacenter #datacenterfounder #datacenteroperators #sustainability
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In episode #39 of the Data Center Go-to-Market podcast, you’ll gain invaluable insights into your data center marketing and sales strategies. Host Joshua Feinberg provides actionable advice for collaborating with customers, marketing stationary battery solutions, creating buyer personas, anticipating customer needs, local and national marketing, developing sales strategies, identifying ideal clients, financing sustainable projects, targeting MEP projects, and generating early leads. You'll learn tried and tested tactics that can be immediately applied to grow your data center business. Don't miss this opportunity to learn from an industry expert.
#datacentergtm #dcsmi #datacenters #datamarketing #salesstrategy #b2bmarketing #leadgeneration0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 10
3:32 How can a sales service engineer better collaborate with data center customers?
9:26 How to market and sell stationary battery solutions to data center decision-makers (and get past gatekeepers)
22:01 How a Tier III data center facility can plan for a marketing campaign and draft an offer to potential customers
31:04 How to get new climate technology business from data centers
39:03 How to market and sell data center financing of sustainable energy projects
44:31 How to generate leads for data center MEP systems integration (mechanical, electrical, and plumbing)
49:37 Joshua Feinberg from DCSMI
50:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #38 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Adam Gibson, the Vice President of Global Data Center Development at Megaport and the owner of techvox consulting. Adam shares his unique career journey into the data center industry and provides valuable insights for those looking to enter or advance their careers in this rapidly evolving field. You will learn about the diverse range of roles available, strategies for mid-career professionals, the operational challenges of global data center management, and the key trends shaping the future of this critical infrastructure. Whether you're just starting out or looking to recharge your data center career, this episode is a must-watch.0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:49 Introducing Adam Gibson, Vice President of Global DC Development at Megaport
1:52 Adam Gibson's journey to leading Megaport's Global Data Center Development
3:46 Data Center Career Advice for Entry-Level, Client-Facing Job Roles
10:05 Advice for Mid-Career Data Center Professionals
18:36 Optimizing Data Center Operations (Locations and Hours Across Different Data Center Job Functions)
22:56 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
23:33 Data Center Locations, Utility Power Grid Demands, and Latency Requirements
32:04 Decentralized Data Centers vs. Hyperscale vs. Edge
36:27 The Future of Data Center Design Build Projects and Quantum Computing
41:37 Adam Gibson (Connect with on LinkedIn), Megaport (Follow on LinkedIn and Website), and techvox (Follow on LinkedIn and Website)
46:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #careeradvice #techcareers #infrastructuremanagement #futureofit #digitaltransformation #datacenterdevelopment #megaport #datacentercareers #datacenteroperations #datacenterlocations #datacenterjobs #utilitypower #powergrid #latency #decentralizeddatacenters #hyperscale #edge #datacenterdesign #quantumcomputing #techvox
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In episode #37 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for sales, marketing, and go-to-market professionals in the data center industry. Listeners will learn how to repurpose their teams as trusted advisors through educational content to earn a seat at the table early in prospects' buying journeys. They'll discover tactics for building relationships and delivering value beyond transactions. Advice is also given on creating buyer personas, positioning account managers, and providing resources that dominate prospects' research. The episode identifies roles for identifying innovative solutions and partners in cloud consulting businesses. Overall, listeners will gain insights on staying top-of-mind with prospects throughout their full decision-making process.
#datacentergtm #dcsmi #datacenters #cloudconsulting #liquidfiltration #datacenterconstruction #cloudprovider #decommissioning #datacenterdecommissioning0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:43 Data Center Go-to-Market, Sales, and Marketing Q&A 12
3:49 How liquid filtration companies' sales team network with prospects in the data center marketplace
12:01 How to explain risk management capabilities to data center builders
20:57 How to market and sell international business relations and consulting services to data centers
31:05 What does an account manager do at a public and hybrid cloud solution provider?
39:21 How to be top of mind when data center executives choose partners to decommission their data centers
47:16 How can a cloud migration and modernization consultant identify innovative solutions and partners?
56:47 Joshua Feinberg from DCSMI
57:27 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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In episode #36 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Rich Kenny, Managing Director of Interact in the UK, to discuss the intersection of the data center industry, circular economy, and sustainability. Learn how to apply circular economy principles to extend product life and reduce environmental impact, understand the importance of demystifying the data center sector to attract top talent, and explore the role of AI and digital infrastructure in driving societal impact. Discover strategies for balancing economic growth with environmental sustainability and identify internal champions and early adopters of decarbonization initiatives.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:45 Introducing Rich Kenny, Managing Director at Interact
1:05 Getting started in digital infrastructure decarbonization and sustainability consulting
3:06 Data center hardware refresh cycles, product life extension, and the circular economy
5:21 Data center economics: Total cost of ownership (TCO) and negative externalities
8:20 Data center career advice for students interested in IT hardware, sustainability, recycling, and policy
11:16 Getting past the data center sector’s veil of secrecy to drive skills acquisition
14:07 Careers in data centers: UK initiatives with Data Centre Alliance and UK Net Zero Event
15:53 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
16:30 Data center systems: networks, communications, water, and power (same as how you run a country)
19:10 Google hyperscale data center and digital infrastructure sustainability strategy
20:07 AI and digital infrastructure social impact on healthcare
24:12 Data center industry carbon reduction and the circular economy
26:20 Procuring data center hardware, carbon footprint transparency, and the Energy Efficiency Directive
28;24 Early adopters of data center sustainability: enterprise financial services and public sector
30:13 CFO as internal champion for data center carbon reduction, the circular economy, and sustainability
31:07 The future of data center hardware optimization, carbon reduction, and the circular economy
32:16 Rich Kenny (Connect with on LinkedIn and Follow on ResearchGate) and Interact (Visit www.interactdc.com)
33:39 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #datacentre #digitalinfrastructure #decarbonization #sustainability #datacenterhardware #refreshcycle #productlifeextension #circulareconomy #tco #externality #datacentercareer #skillsacquisition #uknetzero #datacentersystems #hyperscale #datacenterindustry #carbonreduction #energyefficiencydirective #datacentersustainability
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In episode #19 of the Data Center Go-to-Market podcast, host Joshua Feinberg shares insights on modern demand generation, lead generation, sales, and marketing strategies for the data center industry. You'll learn how to find prospects for sustainable infrastructure, build strategies for data storage solutions, scale your team through collaboration, understand buyer personas, and save time through personalized experiences. Feinberg discusses the importance of engaging buyers early in their journey and providing value beyond just closing deals. This episode is full of practical tips to elevate your data center marketing and sales. If you want to grow your data center business, you'll want to listen to this podcast.
#datacentergtm #dcsmi #datacenters #salesmarketing #demandgeneration #digitalinfrastructure0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:31 Data Center Go-to-Market, Sales, and Marketing Q&A 5
2:46 How to improve data center and digital infrastructure demand generation
9:51 How to generate net new data center leads and sales opportunities
17:54 How to find prospects for sustainable digital infrastructure and carbon-neutral technology
24:09 How to build sales and marketing for data storage, protection, and management
34:53 How to scale up data center marketing and sales
44:49 How to save time when marketing and selling data center lifecycle services
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In episode #35 of the Data Center Go-to-Market podcast, you’ll learn powerful strategies for improving your data center sales and marketing efforts. This episode provides actionable tactics for creating effective buyer personas, positioning your team as trusted experts, prospecting clients, marketing advisory services, using email marketing, prioritizing value over transactions, automating efforts, and growing your brand awareness. You'll walk away with insights on consulting approaches, content best practices, webinar strategies, and more. Whether you're selling infrastructure, connectivity, financial services, or other solutions, this episode has tips to elevate your role in the growth of the data center industry.
#datacentergtm #dcsmi #DataCenters #Sales #Marketing #CustomerSuccess #Branding #Podcast0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:24 Data Center Go-to-Market, Sales, and Marketing Q&A 9
3:39 How to improve market penetration for enterprise data center infrastructure
13:48 How to prospect data center clients for high-speed connectivity
21:11 How to market and sell financial advisory services for data center capital projects
31:45 How to use email marketing for data center and cloud business development and sales
41:18 How to automate marketing and sales for data center, cloud, network, and hybrid infrastructure
47:27 How to grow brand awareness among data center professionals
54:17 Joshua Feinberg from DCSMI
54:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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In episode #34 of the Data Center Go-to-Market Podcast, you’ll learn about the career path of Ted Fletcher, a specialist in data center facilities and remote monitoring. You'll discover the different aspects of the data center industry, from operations to design, and learn how to identify your own passion to find the right role. The episode also covers the evolution of technology integration in data centers, the importance of cybersecurity, and how to avoid common implementation mistakes. You'll learn how technical experts can support operations teams and leverage data for capacity planning, compliance, and budgeting. Finally, you'll explore how technology advancements can improve data center efficiency and operations.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:36 Introducing Ted Fletcher, Owner at FMS Integration
1:10 How Ted Fletcher got into Remote Monitoring for Mission-Critical Applications
3:05 Data center facilities management career advice for upcoming/recent graduates
5:49 Data center operations and facilities management career advice for mid-career pivots
8:02 How to get data center devices to communicate with each other (that never have before)
10:47 Monitoring data center building infrastructure: electrical, cooling, security, and access control
13:09 Biggest Mistakes with Remote Monitoring for Mission-Critical Applications
15:14 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
15:51 AI and HPC Impact on Data Center Remote Monitoring for Facilities Management
18:17 Who Buys Data Center Remote Equipment Monitoring Systems? (Data Center Operations)
21:07 Why Data Center Operations Telemetry? (Capacity Planning, Compliance, Efficiency)
25:42 Future of Data Center Operations and Remote Equipment Monitoring
29:04 Favorite Data Center IoT Apps for Leak Detection, and Power, Temperature, and Air Quality Monitoring
32:48 Ted Fletcher (Connect with on LinkedIn) and FMS Integration (Follow on LinkedIn, www.fmssi.com, and YouTube)
39:30 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #remotemonitoring #missioncriticalapplications #datacenterfacilities #datacenterfacilitiesmanagement #datacenterdevices #datacenterbuildinginfrastructure #datacenterremotemonitoring #facilitiesmanagement #remoteequipmentmonitoring #datacenteroperations #iot #techintegration #cybersecurity #operationssupport #dataanalytics
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In episode #33 of the Data Center Go-to-Market podcast, you’ll learn strategies for reducing bid review lead times, targeting the right accounts, developing effective sales strategies for tier 3 data centers, growing sales through channel partners, defining ideal clients, and establishing expertise to influence purchase decisions. Host Joshua Feinberg dives into questions around infrastructure construction, internet services, data center marketing, digital power channel management, green energy sales, and finding server technology customers. Walk away with actionable insights on building relationships, buyer personas, content strategies, and more.
#datacentergtm #dcsmi #datacenters #channelpartners #infrastructure #greenenergy #servertechnology0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 11
4:07 How can a data center infrastructure and construction company manage bid review lead times?
11:15 How can a fiber, wireless, or traditional internet services company get new customers?
20:19 Sales and marketing strategies for Tier III data centers
30:36 How can a digital power channel manager get bigger data center sales
41:09 How to sell green energy solutions to data center locations
44:18 How to find new server technology hardware customers
50:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
51:14 Joshua Feinberg from DCSMI
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #32 of the Data Center Go-to-Market Podcast, Emily Newman, the PR and Marketing Manager at NJFX, shares her unique journey into the data center industry. Listeners will learn about the evolving role of branding and community engagement in the data center space, the impact of AI on the industry, and the challenges and opportunities of being a one-person marketing team. Emily also provides insights on planning successful collaborative events and the importance of strategic partnerships. This episode is a must-watch for anyone interested in marketing and go-to-market strategies in the dynamic data center sector.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:48 Introducing Emily Newman, Marketing and PR Manager at NJFX
1:23 Emily Newman's journey to leading marketing and PR for colocation data center operator (NJFX)
4:58 Joining Data Center Industry as OpenAI ChatGPT Taking Off and Post-Pandemic Reopening
7:39 Branding a Colocation Data Center and Community Stakeholders' Impact on Grid Capacity
8:51 NJFX Jersey Shore Data Center Location 60 Miles South of New York City
10:51 How a Data Center Operator Partners with Local Government
12:34 Data Center-Related Career Advice for Those New to Marketing Digital Infrastructure
19:22 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
20:00 Navigating Data Center Marketing Challenges as a One-Person Marketing Team
24:09 Data Center Event Planning Tips for Marketers (NJFX + EXA Infrastructure + Bulk Infrastructure + Supermicro)
35:54 The Future of Data Center Marketing for NJFX and Its Subsea Cable Landing Station
38:28 NJFX Central NJ Data Center vs. Other Greater NYC Data Center Operators
39:01 Data Center Marketing Partnerships vs. Carrier Wholesale Channel Sales Partnerships
41:31 Emily Newman (Connect with on LinkedIn) and NJFX (Follow on LinkedIn, X, Facebook, Website)
42:33 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacenters #DataCenterMarketing #AIInfrastructure #CriticalFacilities #NJFX #colocation #colocationdatacenter #datacenteroperator #DataCenterIndustry #datacentercareer #datacenterevents #EXAInfrastructure #BulkInfrastructure #Supermicro #CableLanding
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In episode #31 of the Data Center Go-to-Market podcast, you’ll learn actionable strategies for engaging sustainability-focused data center providers, addressing low sales, developing buyer journey programs, and optimizing your marketing campaigns. Host Joshua Feinberg also provides insights on aligning product and sales teams, evolving sales roles, and finding the right sales talent. You'll also gain best practices for growing your business.
#datacentergtm #dcsmi #datacenters #sales #marketing #sustainability #productmanagement #go-to-market0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:57 Data Center Go-to-Market, Sales, and Marketing Q&A 8
3:28 How to engage with data centre providers to manage greenhouse gas emissions and carbon data
10:15 How to fix low sales of data center infrastructure
16:31 How to close more sales for data center, cloud, and hybrid IT services
22:45 How can a data center product manager support and guide sales?
30:25 How to improve data center sales results from marketing campaigns and brand visibility
38:22 How to find the right sales agents for AI and multi-cloud data center storage
46:45 Joshua Feinberg from DCSMI
47:44 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In this episode of the Data Center Go-to-Market Podcast, industry expert Mark Acton shares valuable insights on navigating the rapidly evolving data center industry. Viewers will learn the importance of adaptability, networking, and technical competence for success in data center roles. Acton also provides guidance on preparing for upcoming industry regulations and standards, as well as how AI and data analytics can optimize data center management. This episode is a must-watch for anyone looking to thrive in the dynamic data center sector.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:43 Introducing Mark Acton, Data Centre Consultant at Acton Consulting
1:05 How Mark Acton got started in the data center industry
2:53 Advice for those new to working in the data center industry
6:02 Advice for mid-career data center professionals
7:42 Professional networking in the data center industry (addressing risk aversion)
9:21 Personal branding in the data center industry (addressing risk aversion)
10:55 Comparing data center go-to-market vs. B2B SaaS go-to-market
11:28 Mistakes data center operators make with standards, regulations, and reporting
20:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
20:55 The future of data center client-facing job roles (consulting, sales, product, and channel)
23:33 Upskilling data center sales and customer success professionals (educate and build trust)
28:24 Impact of generative AI and machine learning on data centers
33:01 Other data center industry luminaries to interview next
34:08 Mark Acton (Connect with on LinkedIn)
35:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#datacentergtm #dcsmi #datacentre #datacenterindustry #datacentercareers #datacenteroperations #datacenterstandards #datacenterregulations #datacenterreporting #datacenterconsulting #datacentersales #datacenterjobs
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In Episode #29 of the Data Center Go-to-Market Podcast, you’ll learn how to close sales faster with your data center leads through five key strategies. Joshua Feinberg, founder of DCSMI, shares insights on providing an excellent prospect experience, leveraging marketing and sales automation, improving sales productivity, and building a full-funnel webinar program. Discover how to educate and build trust with prospects throughout the buyer journey to accelerate deals and win more business.
#datacentergtm #dcsmi #datacenter #salesstrategy #marketingautomation #webinars #events #salesacceleration #closingfaster
0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
0:37 Introducing 5 Ways to Close Sales Faster With Your Data Center Leads
1:11 Joshua Feinberg from DCSMI
2:12 Biggest Data Center Sales and Marketing Challenges
3:15 Agenda (5 Ways to Close Sales Faster With Your Data Center Leads)
4:34 Provide an Excellent Prospect Experience While Prioritizing Your Growth Goals
12:27 Segment and Personalize Based on Data Center Prospect Actions
17:37 Use Marketing and Sales Automation to Deliver Timely, Educational Data Center Resources
21:51 Implement Data Center Sales Productivity Tools That Eliminate the Most Common Friction Points
24:43 Build a Full-Funnel Data Center Webinar and Events Program That Educates and Builds Trust
32:11 Recap
32:38 Your data center prospects and clients changed how they research and make purchase decisions
33:56 Q&A on 5 Ways to Close Sales Faster With Your Data Center Leads
35:24 How to Get Customers to Become Aware of Your Data Center Products and Services
38:04 How to Find the Right Data Center Contact (~Data Center Decision Maker)
41:07 Pros and Cons of Investing in Data Center Trade Shows vs. Website Content
46:43 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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