Bölümler
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Crafting survey questions is one thing but getting your audience to fill it is yet another. On the show today, we speak with Alexander Nolte, an Associate Professor at the University of Tartu. Alexander discussed the use of Casual Affective Triggers (CAT) to incentivize people to accept survey invitations and improve the completion rate. He revealed the impact of CATs on survey response rates from a study he conducted.
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Traditional surveys have straight-jacket questions to be answered, thus restricting the information that can be gotten. Today, Ziang Xiao, a Postdoc Researcher in the FATE group at Microsoft Research Montréal, talks about conversational surveys, a type of survey that asks questions based on preceding answers. He discussed the benefits of conversational surveys and some of the challenges it poses.
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Today, Jenny Tang, a Ph.D. student of societal computing at Carnegie Mellon University discusses her work on the generalization of privacy and security surveys on platforms such as Amazon MTurk and Prolific. Jenny shared the drawbacks of using such online platforms, the discrepancies observed about the samples drawn, and key insights from her results.
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This episode kicks off the new season of the show, Data Skeptic: Surveys. Linhda rejoins the show for a conversation with Kyle about her experience taking surveys and what questions she has for the season. Lastly, Kyle announces the launch of survey.dataskeptic.com, a new site we're launching to gather your opinions. Please take a moment and share your thoughts!
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It may be intuitive to think crowdfunding a project drives its innovation and novelty, but there are no empirical studies that prove this. On the show, Johannes Wachs shares his research that sought to determine whether crowdfunding truly drives innovation. He used board games as a case study and shared the results he found.
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There were reports of Russia’s interference in the 2016 US elections. In today’s episode, Koustuv Saha, a researcher at Microsoft Research walks us through the effect of targeted ads for political campaigns. Using practical examples, he discusses how targeted ads can propagate fake news, its ripple effects on electioneering, and how to find a sweet spot with targeted ads.
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There is an unsung kind of ad fraud brewing in the ad tech space — placement laundering fraud. On the show, Jeff Kline discusses what placement laundering fraud is, how it can be identified, and possible solutions to it. Listen to learn more.
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Bosko Milekic, the Co-founder of Optable, a data collaboration platform for the media and advertising industry, joins us today. Bosko talked about the clean rooms, the technology driving data privacy during collaboration. He discussed why clean rooms are gaining widespread adoption, and how users can exploit Optable’s clean room platform for a secured data-sharing experience.
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Kerstin Bongard-Blanchy is a Research Associate at the University of Luxembourg. She joins us to discuss her study that investigated dark patterns in web designs. She discussed the results, the effect of dark patterns effect on users, whether an average user can detect them, and the way forward to a more ethical web space.
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We are joined by Anthony Katsur, the CEO of IAB Tech Lab. Anthony discusses standards within the ad tech industry. He explained how IAB Tech Lab set and propagates global standards, actions to ensure compliance from advertisers, and industry trends for a more privacy-centric ad tech space.
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When we navigate a webpage, it is fairly easy for our mouse movement to be tracked and collected. Today, Luis Leiva, a Professor of Computer Science discusses how these mouse tracking data can be used to predict age, gender and user attention. He also discusses the privacy concerns with mouse tracking data and possible ways it can be curtailed.
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On the show, Aleksandra Urman and Mykola Makhortykh join us to discuss their work on the comparative analysis of web search behavior using web tracking data. They shared interesting results from their analysis, bordering around the user preferences for search engines, demographic patterns, and differences between how men and women surf the net.
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Did Aristotle Use a Laptop? That's a question from the StrategyQA benchmark which highlights the stretch goals for current artificial intelligence systems. Answering a question like that requires several cognitive steps and reasoning. Constructing a dataset of similarly challenging questions is a major undertaking. On today's episode, Mor Geva returns to share details about the creation of StrategyQA and the larger Big Bench dataset it has been included in.
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While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.
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People who do not want their data tracked and shared online can pay a token for a cookie paywall. But are the websites keeping to their side of the bargain? Victor Morel, a Postdoc candidate at the Chalmers University of Technology joins us to discuss his work around auditing the activities of cookie paywalls. He discussed the findings from his analysis and proffers some solutions to making cookie paywalls more transparent.
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The advancement of generative language models has been a force for good, but also for evil. On the show, Avisha Das, a post-doctoral scholar at the University of Texas Health Center, joins us to discuss how attackers use machine learning to create unsuspecting phishing emails. She also discussed how she used RNN for automated email generation, with the goal of defeating statistical detectors.
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Peter Gloor, a Research Scientist at the MIT Center for Collective Intelligence, takes us on a new world of tribe classification. He extensively discussed the need for such classification on the internet and how he built a machine learning model that does it. Listen to find out more!
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We hear about the impeccable achievements of GPT-3 models, but such large generative models come with their bias. On the show today, Conrad Borchers, a Ph.D. student in Human-Computer Interaction, joins us to discuss the bias in GPT-3 for job ads and how such large models can be de-biased. Listen to learn more!
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Moses Guttman from Clear ML joins us to share insights about how organizations leveraging machine learning keep their programs on track. While many parallels exist between the software development life cycle (SWLC) and the machine learning development life cycle, successful deployments of ML in production have demonstrated that a unique set of tools is required. Moses and I discuss the emergence of ML Ops, success stories, and how modern teams leverage tools like Clear ML's open source solution to maximize the value of ML in the organization.
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