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How to Build Championship Teams with Contests & Competitions
The hardest part of training isnāt teaching the processāitās making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges.
I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video contests, Iāll walk you through simple but effective ways to reinforce training while making work fun.
If youāre a dealership manager looking to create a high-performance culture, this episode will give you practical ways to celebrate wins, build camaraderie, and keep your team focused on execution.
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace
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What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers?
In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banksāfounder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailingās real impact on sales. Cliff shares insights from top automotive CEOs on the biggest challenges they face with AI, why SaaS development is a pain point for vendors, and what role data centers and computing power will play in the future of auto retail.
Plus, we talk shop about:
The Amazon-Hyundai collaborationāis this really about selling cars, or is it a data play to fuel digital advertising? AI in dealershipsāwhy being open to new tools matters & the risks of pretending AI agents are human. Digital retailing & the sales processāis it actually making car buying easier, or is it just another manufacturer-driven initiative? The dealership evolutionāhow AI, data reporting, and the FTCās compliance requirements could determine Tekionās fate. Chinaās growing automotive influenceāwhat happens if Nissan weakens? EV market realityāwhy Cliff predicts a much smaller EV share than expected.If youāre grinding it out in the dealership world and struggle to stay up to speed with industry shifts, this episode is a must-listen. Tune in for a casual, insightful conversation with one of the most experienced voices in auto reporting.
š¤Cliff Banks - https://autovate.org/cliff-banks-bio/
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Eksik bölüm mü var?
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Most service advisors stop at the first āno.ā But the best? They know thatās just the beginning. In this episode, weāre talking about taking second and third swingsāthe art of fighting for the business thatās sitting right in front of you.
Your customers donāt always need a discount; sometimes, they just need a little more information. Iāll walk you through real-world analogies and proven tactics to help you:
ā Circle back on declined work without sounding pushy
ā Use supportive, value-driven conversations to win approvals
ā Create urgency without pressure
ā Overcome objections with confidence and professionalismWhen you get in the right mentality before you clock in, youāll start winning more approvals, making more money, and building stronger customer relationships. Iām fired up for this oneāletās make 2025 your best year yet!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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The automotive industry is changing fastāEV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard?
In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses.
We cover:
ā The FTC victory and why NADA is back on offense
ā The real story behind EV salesā$7 billion in unsold inventory sitting on dealer lots
ā Why direct-to-consumer models are still a concern & how NADA is fighting back
ā How dealers can build relationships with local lawmakers to shape policy
ā What NADA is doing to strengthen manufacturer-dealer relationships
ā How NADAās dealer education programs are evolving to meet todayās challengesMike also shares insights from NADAās exclusive dealer-manufacturer meetings, how policies are changing from dealer input.
Dealersāthis is your industry, your fight, and your future. Listen in and learn how you can get involved and make an impact!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Think about itāwhen a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldnāt be.
In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questionsāitās a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door.
We talk about:
ā What actually works in live messaging (hint: ditch the templates)
ā Why customers feel safer engaging in live convo before committing to a dealership
ā How the right messaging strategy increases appointment set rates & sales
ā Where digital retailing fits into these conversationsLive messaging isnāt just a featureāitās an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers.
Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes!
Ted Rubin, ActivEngage - [email protected] | ActivEngage.com
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
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This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo!
In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence.
Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture.
This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t |
Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAxš„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first.
In this episode, I break down how to turn every customer interaction into a lasting relationshipāstarting from the moment they pull into the service drive.
I go over:
ā Why eye contact, body language, and tone set the stage for success
ā How to ask the right questions to uncover more opportunities
ā The power of analogiesāhelping customers truly understand their vehicleās needs
ā Small but impactful ways to make customers feel like VIPs
ā The difference between basic connection and going the extra mile
ā How to serve up solutions like you're helping a friendānot just selling workI also share insights from recent conversations with top service advisors, revealing what really works in building customer trust and increasing approvals.
If you're in hunter mode like me, you know nothing should be left on the table. Get ready to level up your write-up game and make every service drive interaction count!
Dealer Talk with Jen Suzuki Podcast | š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!
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In this episode, weāre tackling a major gap in dealership service departmentsātechnician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.
Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But hereās the problemābackground noise, unclear explanations, and long-winded clips are costing you approvals and money.
Iāve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handlingāand now, Iām bringing that same energy to technicians. In this episode, I break down:
ā How to shoot clear, effective videos that set up approvals
ā The power of credibility and a strong greeting
ā Why short, engaging videos drive more customer trust
ā The meaning of āextra extraā and how it leads to extra sales
ā How to increase work, grow sales, and keep your shop busyThis is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsor!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. -
Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiarāitās where many GMās built their careers. But hereās the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealershipās success.
In this episode, we break down why your involvement matters and how a hands-on approach can drive showroom traffic, increase customer loyalty, and unlock untapped revenue. I share a real coaching session with a high-performing GM who needed to shift his mindset and leadership to fully support his service BDC. If youāre serious about growth, retention, and maximizing dealership performance, this episode is for you.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki š§ https://apple.co/38lmHM1 š§ https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear.
Thenāsomething shifts.
Maybe itās a manager calling out yesterdayās wins. Maybe itās an MVP shoutout for someone who went above and beyond. Maybe itās a fun, competitive challenge that gets people fired up.
Energy is contagious. The way you start the day sets the tone for how it will go.
I always tell leadersārecognition is one of your most powerful tools. People thrive on knowing their work matters. If youāre not celebrating wins, highlighting great performance, and making work fun, youāre missing an opportunity to build a culture where people actually want to succeed.
Something as simple as picking an MVP of the Day, handing out a small trophy, or posting a shoutout on social can shift the entire dynamic of your team. People see whatās being rewarded, they learn new strategies, and they push themselves to raise the bar.
At the end of the day, dealership life is fast, competitive, and high-pressureābut it should also be exciting, rewarding, and fun. When people feel valued, they give more. When you recognize effort, you inspire more of it.
So hereās the questionāhow are you celebrating your team today?
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. -
In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but itās one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what youāre teaching.
I share my proven tacticāTeach, Demonstrate, Applyāand explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or āfakeā at first, but itās critical for developing polished professionals who deliver consistent results.
Weāll explore:
Why General Managers need to role-play with their managers and teams How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics Specific role-play scenarios you can implement today to boost sales and service performance The importance of coaching during and after role-plays to refine skills and confidencePlus, Iāll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence.
This is more than a training sessionāitās the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace.Autosled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, itās nearly impossible to build client loyalty or hit nationally ranked numbers when youāre constantly starting over with new team members.
The solution? It starts with the General Manager. I share the tactics Iāve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works.
Weāll explore how nurturing your team membersā successāand showing them you genuinely careācreates the environment needed for loyalty, growth, and better results. And weāll discuss why GMs need to spend more time in the service department, where the real momentum lies.
Plus, Iāll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
AutoSled.com is the next-generation automotive transportation logistics platform and marketplace.
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.
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Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team.
In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level resultsārising above all stores in the region or countryāis no small feat. It requires a relentless focus on developing managers into high-performing coaches who can guide their teams to win every day.
We explore how top-performing GMs pull their managers in, just like a head coach, to model effective coaching strategies. From improving team execution with tools like guest sheets and CRMs to perfecting follow-up texts, coaching managers daily is a game-changer.
Youāll also hear real-life tactics, like how one GM taught his Service Director to implement a "stamp" system for declined work, bringing more awareness to the shop and protecting their people. It's all about leading by example, fostering collaboration, and helping managers pass those skills on to their teams.
We'll also cover the importance of private one-on-one coaching over public scolding, creating a culture of learning, and ensuring team members feel supported, motivated, and empowered to perform.
If youāre a GM or dealership leader, this episode gives you actionable strategies to elevate your managers, instill confidence in your teams, and drive better results. Coaching doesnāt stop at performance talksāitās about getting involved, listening, and leading by example in every aspect of the business.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921 -
In todayās episode, I share my experience working alongside dealership service teams and witnessing whatās being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are targeting customer experience right now, but itās service departments that handle the most clients daily, making this effort non-negotiable.
Youāll learn how simple promises, effective follow-ups, and personal connections can transform customer interactions into lasting loyalty. This episode is a call to action for service leadership, advisors, and BDC teams to embrace the small actions that pay big dividends in trust and confidence.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
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In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, itās time to pick up the phone and ask for the businessāevery single time! I explain why this is important.
Weāll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicleās needs. Youāll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table.
If youāre ready to boost your income, keep your technicians busy, and maximize your shopās performance, this episode is for you. Letās make the call and fight for the business!
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
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In this episode, Iām breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say theyāve found a better deal elsewhere. Youāll learn:
Why giving a number too soon often leads to dead endsāand what to do instead. The importance of asking the right questions to redirect the conversation and build value. Proven strategies to stand firm on your pricing while confidently asking for the business.This isnāt about dodging the tough momentsāitās about embracing them with a plan. Iāll give you real language and tactics to turn price shoppers into showroom appointments. Whether youāre a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
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In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer standsāwhether theyāre a loyal advocate or a first-time visitorāand using that insight to create personalized, value-driven experiences.
Learn how this one step can instantly make customers feel valued, welcomed, and appreciated, all while helping you overcome price objections and skepticism. Iāll share actionable strategies that make it easier to tailor your approach, build trust, and secure long-term loyalty.
This isnāt just about selling cars or servicesāitās about building relationships that pay dividends. Letās kick off the new year with tailored experiences that set you apart from the competition!
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
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In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? Thatās a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes.
We discuss how OEMs are evolving their approach by collaborating with tech partners to improve phone efficiency, sales processes, and customer experience. Reuben also introduces exciting tools like CallRevuās new AI-powered Test Track, which gamifies training for dealership teams, making development fun and engaging.
If youāve ever wondered how to future-proof your dealership, improve customer service, and maximize every opportunity that comes through the phone, this episode is for you. From tech solutions to actionable skills, we cover it all in this fun, insightful conversation.
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
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In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal sheet, enhanced Behavior Prediction Score, and new mobile capabilities. We explore the buzz around AI in automotive retail, the importance of nurturing loyalty through actionable data, and how technology empowersānot replacesāsales teams. Plus, hear tips on fostering collaboration, training teams, and staying ahead of future sales trends.
Join us as we connect the dots between actionable insights and dealership success, delivering strategies that help you close more deals and nurture long-term customer relationships!
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
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In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isnāt just a nice-to-haveāitās essential for showing value, solving problems, and closing deals.
Weāll cover:
Why identifying and explaining risk is crucial in every customer interaction. Real-life examples for sales and service teams that showcase exactly what to say and how to say it. How to use risk to connect the dots between problems and solutions, making your presentations stronger and your conversions higher.For service teams, you can set yourself up to explain the benefits of acting now.
For sales teams, weāll look at how to uncover risks tied to hesitation, making it easier to guide your clients toward the right decision.
Risk isnāt just a one-time topicāitās an everyday conversation that drives results. If youāre ready to build trust, sell with confidence, and see more approvals, this episode is for you.
Tune in now and start making risk work for you!
Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com
š„Check out our sponsors!š„
automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535
CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451
LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921
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