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Demi Oloyede
Demi Oloyede is a Veteran, dynamic entrepreneur and the founder of Limpiar, a cutting-edge cleaning service provider leveraging technology and sustainability to redefine industry standards. With a background in IT management and product development, Demi’s journey began as a first-generation immigrant who worked in cleaning services while putting herself through college. Her experiences and insights have fueled her mission to address challenges in the cleaning industry by building accessible, eco-conscious solutions. Demi is passionate about using entrepreneurship to create meaningful social impact, particularly in underserved communities, and has led Limpiar to become a trusted partner for businesses and homeowners alike.
Summary
Demi Oloyede, a dynamic entrepreneur and veteran, shares her inspiring journey from Lagos, Nigeria, to founding Limpiar, a technology-driven cleaning service that aims to redefine industry standards. Driven by her experiences as an immigrant and her struggles to finance her education through cleaning jobs, Demi highlights the challenges faced by both cleaners and customers in the industry. She emphasizes the importance of using technology to create a seamless connection between service providers and clients, ensuring transparent pricing and quality service delivery. Demi’s grit and determination shine through as she discusses her path to success, including her decision to join the Navy and her vision for making a meaningful social impact. Her passion for education and empowerment is evident as she aims to uplift underserved communities through her work and philanthropic efforts.
Demi Oloyede's inspiring journey from Lagos, Nigeria, to becoming a successful entrepreneur and veteran underscores the transformative power of grit and determination. As the founder of Limpiar, a cutting-edge cleaning service, Demi combines her passion for sustainability with technology to redefine industry standards. In this insightful conversation with host Jothy Rosenberg, Demi shares her experiences navigating various challenges, from her family's expectations of her becoming a doctor to her entrepreneurial ventures that emerged from necessity. Having worked in cleaning services throughout her education, Demi developed a unique understanding of the struggles faced by independent cleaners, leading her to create a managed marketplace that connects customers with reliable cleaning services, all while ensuring transparency and efficiency in pricing and service delivery.
The discussion also delves into Demi's military service in the Navy, highlighting how her desire to give back to a country that has offered her opportunities shaped her decision to enlist. Her upbringing, marked by resilience and a relentless pursuit of her dreams, has equipped her with valuable insights into both the cleaning industry and the broader entrepreneurial landscape. Demi emphasizes the importance of education as a means to combat inequality and asserts that knowledge is a powerful tool that can overcome societal biases. With her sights set on future endeavors, including expanding her nonprofit work aimed at supporting education in West Africa, Demi's story is a testament to the impact one can have when driven by purpose and a vision for change.
Listeners will find themselves motivated by Demi's story of overcoming adversity and her commitment to making a meaningful difference in the lives of others. Her approach to entrepreneurship as a means of social impact resonates deeply, especially in today's world where sustainability and community support are increasingly vital. Through her experiences and aspirations, Demi Oloyede exemplifies the spirit of innovation and resilience, inspiring aspiring entrepreneurs from all walks of life to harness their own potential and pursue their dreams with tenacity and...
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Summary
Bennett Maxwell, a multifaceted entrepreneur and the founder of Dirty Dough Cookies, shares his inspiring journey of overcoming challenges and innovating in the competitive cookie market. He discusses the unexpected lawsuit from Crumble, a billion-dollar company, which initially seemed like a setback but ultimately became a catalyst for his brand's growth. With a focus on joy and fulfillment, Bennett emphasizes the importance of maintaining a work-life balance, especially after realizing that monetary success does not equate to happiness. He reflects on his experiences growing up in a large family and how that instilled a sense of grit and determination. Through candid insights, Bennett highlights the significance of nurturing relationships and prioritizing personal well-being over purely financial goals.
Story
Bennett Maxwell’s entrepreneurial journey is a compelling tale of innovation, resilience, and the pursuit of fulfillment beyond financial success. From his early days of selling lemonade and cookies to navigating the challenges of running a national franchise, Bennett’s path is marked by both triumphs and tribulations. The conversation reveals the intense pressures of scaling a business, including facing a lawsuit from Crumble, a larger competitor. Bennett’s reaction to this legal challenge transformed it into an opportunity for growth, showcasing the power of a positive mindset in the face of adversity. His ability to pivot and leverage the situation for brand exposure not only solidified his company’s presence in the market but also highlighted the often unpredictable nature of the entrepreneurial landscape.
Central to the discussion is Bennett’s personal evolution regarding the meaning of success. After achieving his goal of becoming a millionaire by the age of 30, he faced a profound realization: financial success does not equate to happiness. This awakening prompted him to reassess his priorities, placing a higher value on joy and fulfillment in his daily life. He candidly shares how he now approaches decision-making with an emphasis on family time and personal well-being, a practice that has enriched his life significantly. This shift not only transformed his perspective on work-life balance but also reinforced the idea that true success encompasses emotional and relational dimensions.
Listeners will appreciate Bennett’s insights into the entrepreneurial mindset, particularly the importance of perseverance and adaptability when faced with setbacks. His journey serves as a reminder that success is not solely measured by monetary achievement but by the quality of relationships and experiences we cultivate along the way. This episode resonates with anyone navigating the tumultuous waters of entrepreneurship, offering valuable lessons on maintaining one’s values and prioritizing what truly matters in life.
Takeaways
Bennett Maxwell emphasizes the importance of work-life balance, especially after selling his solar company. He shares how legal challenges from Crumble Cookies turned into unexpected marketing opportunities for Dirty Dough. Maxwell highlights the role of mentorship and guidance in navigating business challenges and personal growth. He explains that true fulfillment comes from relationships and joy, not just financial success. The journey of growing Dirty Dough from a single store to 80 franchises showcases innovative business strategies. Maxwell discusses how personal experiences and family influence entrepreneurial grit and resilience.Links
Dirty Doug site: https://dirtydoughcookies.com
Please leave us a review:
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Natalyn "Natty" Lewis
Natalyn O. Lewis, or Natty as everyone knows her, is a wife and mother of 4 beautiful children. As a former NCAA Division 1 athlete, she learned quickly the power of the mind on human achievement and has taken her drive and passion for sports and brought it into coaching and the business world. Natty has 25 years of business and entrepreneurial background. She's studied human behavior for years - why people start, but don't finish... what makes a high achieving person successful. What is the difference between someone that seems to have it all together and someone that can’t get out of their own way? After her own personal struggle with anxiety, she became a woman on a mission to understand thoughts, emotions, and their impact on the physical body and ultimately the impact on our lives.
In 2020, Natty partnered with a nonprofit and combined her knowledge and experience and combined it with their 14 years of research, development, science and evidence of human behavior from working with over 10,000 people to create and implement a new approach to emotional intelligence. She's built companies, worked with professionals from every area including athletes, business owners and influencers. With each person she has worked with she discovered the power of raising your EQ. Everything else raises with it- increased revenue, productivity, purpose, better relationships, more intention and In short, a better life.
Summary
Natalyn Lewis emphasizes the importance of having a crystal clear vision when starting a business, arguing that many entrepreneurs begin their journeys with half-baked ideas that lack direction. Drawing from her extensive experience in both the corporate world and entrepreneurship, she illustrates how self-doubt and imposter syndrome can derail founders if they don’t fully understand their passion and purpose. With a background as an NCAA Division 1 athlete and over 25 years in business, Natalyn combines insights from sports and personal challenges to guide startup founders in building successful ventures. She highlights that those who take the time to define their vision can avoid common pitfalls and make sound decisions that align with their ultimate goals. The conversation delves into her personal journey, including her struggles with anxiety and the pivotal moments that led her to become a coach for entrepreneurs seeking growth and clarity.
Takeaways
Entrepreneurs often start with half-baked ideas, leading to confusion and wasted resources. A clear vision is essential for guiding startup decisions and preventing aimless actions. Anxiety can severely impact decision-making, causing poor choices in business ventures. Imposter syndrome is common among first-time founders, affecting their confidence and performance. Identifying your passion and purpose is critical to building a successful startup. Instead of focusing on detailed business plans, prioritize understanding the core mission of your venture.Links
Natty's Ascend EQ: https://ascendeq.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/
Site with all podcasts: https://jothyrosenberg.com/podcast
Jothy’s...
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Intro
Jonathan Lowenhar, a seasoned entrepreneur and CEO advisor, shares his insights on the journey of founders transitioning into effective CEOs. With nearly 30 years of experience, he has successfully navigated various roles in startups and large companies, ultimately leading him to create Enjoy the Work, a firm dedicated to helping founders develop their leadership skills. Throughout the conversation, Jonathan emphasizes the unique challenges faced by startup CEOs, particularly the lack of formal training and the overwhelming pressure to succeed. He reflects on his own path, highlighting the importance of grit and resilience, shaped significantly by the influences of his family. The episode offers valuable lessons for aspiring entrepreneurs and those interested in understanding the dynamics of startup leadership.
Bio
Throughout his nearly 30-year career, Jonathan Lowenhar successfully built a $1B business segment for a large public company, guided the turnaround of a distressed $100M+ revenue business, launched and sold a venture-backed startup, and led another startup that eventually was acquired for just under $1B.
Those very different endeavors led Jonathan to obsess over a single question, "how does a founder become a great CEO?" He interviewed hundreds of founders and investors seeking clarity to that question. And when no good answer presented itself, he teamed up with a group of exceptional former founders, operators, and investors to create their own solution.
Since 2015, Jonathan has led Enjoy The Work, a firm with the singular mission of helping founders become great CEOs. Founders invent miraculous things. Enjoy The Work’s role is to teach founders how to build high-performing companies to bring those inventions to the world.
Episode
In this episode, Jothy Rosenberg engages in a compelling conversation with Jonathan Lowenhar, a seasoned entrepreneur and leader who has crafted a remarkable journey through the startup landscape. With a professional history that spans nearly three decades, Lowenhardt has successfully built and sold several ventures, including a company acquired for nearly $1 billion. The episode delves into his early career in the casino industry, where he honed his skills in marketing and operations, and how those experiences shaped his perspective as a founder. Lowenhardt's transition into the tech world began in earnest when he relocated to California in 2007, a move spurred by both personal and professional aspirations. The discussion reveals his initial struggles to navigate the unfamiliar territory of startups and technology, a journey that ultimately led him to create Enjoy the Work, a firm dedicated to helping founders evolve into great CEOs.
Throughout the episode, Lowenhar emphasizes the importance of mentorship and the need for structured guidance in the chaotic startup environment. He articulates the challenges faced by founders, often feeling isolated and underprepared for the weighty responsibilities of leadership. By sharing insights from his own interviews with hundreds of founders and investors, he highlights the common hurdles they encounter and the universal questions they grapple with. The conversation paints a vivid picture of the emotional and practical complexities of startup life, underscoring the value of community and support in overcoming these challenges. Lowenhar's commitment to fostering a culture of learning and resilience among entrepreneurs stands out as a central theme.
Listeners are also treated to personal anecdotes that enrich the narrative, such as Lowenhar's reflections on his family, his upbringing, and the grit he developed through adversity. He recounts the lessons learned from his father, whose own challenges instilled a strong work ethic and determination. As he relates his...
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Bio
Alicia Cramer is a renowned mindset expert, an author, coach, consultant, and a serial entrepreneur. Having worked with hundreds of private clients for well over a decade - from startups to owners of multi-million-dollar companies, Alicia has an intimate understanding of the mindset pitfalls that affect entrepreneurs. Her clients include successful business professionals, executives, and entrepreneurs who are driven to take their personal and professional success to the next level.
Summary
Imposter syndrome is a significant barrier for many startup founders, often preventing them from stepping into leadership roles, such as CEO. In this enlightening conversation, mindset expert Alicia Kramer shares her insights on how beliefs and self-image shape our capabilities and outcomes in business. She discusses the importance of understanding our subconscious programming and how it influences our actions, particularly for technically-oriented individuals who may struggle with leadership roles. Alicia emphasizes that true success stems from addressing these internal conflicts and cultivating grit, which can be developed through personal growth and determination. Through her own journey and experiences with clients, she illustrates the transformative power of mindset work in overcoming limitations and unlocking potential.
The conversation
The dialogue between Jothy Rosenberg and Alicia Kramer in this episode of the Designing Successful Startups podcast is a profound exploration of the impact of mindset on entrepreneurial success. Alicia, a mindset expert and coach, passionately discusses the often-overlooked psychological barriers that hinder startup founders, particularly focusing on the widespread issue of imposter syndrome. This phenomenon is especially prevalent among technically skilled individuals who may not see themselves as suitable leaders, despite their qualifications and passion for their projects. Alicia's insights reveal that mindset transcends mere positive thinking; it is a complex web of beliefs and attitudes that shapes how entrepreneurs view themselves and their capacity for success.
Further into the conversation, Alicia elaborates on her unique approach to coaching, which integrates her background in hypnotherapy with business strategy. She highlights the importance of addressing the subconscious beliefs that can sabotage success, advocating for a deeper, more introspective approach to personal and professional development. Entrepreneurs often face external challenges, but Alicia points out that the real transformation occurs when individuals confront and reshape their internal narratives. This episode provides invaluable takeaways for listeners, emphasizing the necessity of cultivating a resilient mindset to thrive in the fast-paced startup landscape.
Alicia’s personal journey adds another layer of depth to the discussion, as she shares her own experiences overcoming adversity. Her story serves as a testament to the power of resilience and the importance of inner work in achieving outer success. The exchange culminates in a compelling call to action for entrepreneurs to invest in their mindset, as doing so is critical for navigating the complexities of startup life. This episode not only offers practical advice but also inspires listeners to harness their potential by reshaping their beliefs and attitudes toward success.
Takeaways:
Mindset is crucial for entrepreneurs, as it influences beliefs, behaviors, and outcomes in business. Imposter syndrome often hinders technically skilled founders from stepping into leadership roles like CEO. Deep self-reflection and personal growth are essential for overcoming limiting beliefs and achieving success. The subconscious -
Andrea Stefani, co-founder of OnCoSwab, is revolutionizing lung cancer detection through innovative, non-invasive testing methods. With lung cancer being the leading cause of cancer death globally, Andrea's work aims to simplify and enhance early diagnosis, echoing the success factors of COVID testing. Her journey began at a young age, fueled by a vision to impact global health, and she has already made significant strides as a recognized scientist in Europe. Throughout the conversation, Andrea shares her experiences as a female entrepreneur in STEM, the challenges she faced, and her commitment to inspiring the next generation of women in science. Join Jothy Rosenberg as he delves into Andrea's inspiring story of grit, determination, and the pursuit of making a difference in the world of healthcare.
Andrea's Bio
Andrea Stephany Díaz is a visionary entrepreneur and the Co-founder of OncoSwab. Selected as a top 100 young scientist in Europe, she stumbled upon a cancer screening idea that led her to start her first diagnostic company at the age of 24. Andrea pursued a Master’s degree in molecular biotechnology with a goal of making an impact in global health. Today, lung cancer is the leading cause of cancer death in the world, fueling Andrea's strategic vision for early detection with OncoSwab. Andrea brings a wealth of expertise and passion to these topics, making her an engaging and insightful guest for discussions on entrepreneurship, healthcare innovation, and the transformative potential of OncoSwab. Andrea is also committed to inspiring the next generation of young people, particularly women, in STEM through her YouTube channel, DNAndrea.
Takeaways
Andrea Stephany emphasizes the importance of early lung cancer detection for improving survival rates. The idea for OnCoSwab originated during a hackathon focused on cancer solutions. Andrea's diverse background and experiences shaped her entrepreneurial journey and resilience. She aims to destigmatize lung cancer, which is often associated with smoking-related shame. The company focuses on non-invasive testing methods, making lung cancer screening more accessible. Stephany's YouTube channel helped her develop essential science communication skills for her startup.Sound Bites
"I was selected as in the top 100 young scientists."
"I want to make sure that it's like, or find out if it's viable."
"The survival rate for lung cancer is currently around 20%."
Links
Andrea’s LinkedIn: https://www.linkedin.com/in/andreastephanydiaz/
Andrea’s OncoSwab site: https://oncoswab.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/
Site with all podcasts: https://jothyrosenberg.com/podcast
Jothy’s non-profit: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
02:51 Recognition as a Young Scientist
06:11 Startup Journey and Lung Cancer Diagnostics
11:47 Understanding Lung Cancer and Its Causes
15:12 The Vision for OncoSwap
18:57 Navigating FDA Approval and Clinical Trials
20:47 Empowering the Next Generation of Women in STEM
25:02 The Role of Grit in Entrepreneurship
39:13 Conclusion and Call to Action
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Bio
Svetlana Kazantseva is a US-based entrepreneur and the founder of Strawberry Health, a women’s health startup empowering women to make proactive and data-driven health decisions.
A mother of 2 and the founder of 2 FemTech companies, she lived and worked in diverse locations such as Siberia, New Delhi, London, and California, and brings a unique global perspective to her work.
Svetlana is passionate about supporting women, she has established a thriving community of FemTech leaders in the San Francisco Bay Area. Additionally, she supports immigrant women facing language barriers through community initiatives.
Summary
In this conversation, Svetlana shares her remarkable journey from a small town in Siberia to becoming a founder and CEO in Silicon Valley. She discusses her passion for women's health, the transition from her first startup focused on environmental sustainability to her current venture, Strawberry Health, which aims to educate and support women regarding health conditions. Svetlana emphasizes the importance of community building in the FemTech industry and shares insights on balancing family life with entrepreneurship, highlighting how her diverse experiences have shaped her grit and determination.
Takeaways
Svetlana's journey from Siberia to Silicon Valley showcases her diverse background.Her first startup focused on reducing plastic waste in feminine hygiene products.Strawberry Health was born from a need for education in women's health.Community building is crucial in the FemTech industry.Svetlana emphasizes the importance of in-person connections.Her experiences in different countries shaped her entrepreneurial approach.Balancing family life and work requires structure and discipline.Svetlana's grit comes from her international moves and challenges faced.The revenue model for Strawberry Health targets corporate partnerships.Svetlana believes that having children has made her more organized.Sound Bites
"You're really adding to the diversity that I have going on."
"I moved to India. I moved to a city close to New Delhi."
"I started with the period products because it was a very personal problem for me."
Links
Strawberry Health: https://thestrawberry.app/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/
https://www.manning.com/books/tech-startup-toolkit
Site with all podcasts: https://jothyrosenberg.com
Jothy’s non-profit : https://whosaysicant.org
Jothy’s TEDx talk : https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Journey from Siberia to Silicon Valley
10:03 From Environmental Concerns to Women's Health
20:09 Building a Community in FemTech
30:07 Balancing Family Life and Entrepreneurship
36:53 The Grit Behind the Journey
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Bio
Julia Rivard Dexter is an impact tech entrepreneur, one of Canada’s top 50 Women in STEM she has been recognized as a leader in Global Growth and Innovation. Julia is CEO of Shoelace Learning, recognized in the top 20 innovative EdTEch platforms globally. Shoelace delivers learning through video games kids love and reaches over 6 million users in over 100 countries. She is an Olympian (2000) and mother of 4.
Outside of Shoelace, she has been an associate for Creative Destruction Lab Atlantic and on the Prime Minister’s Economic Round Table for the Digital Industries. She is also a member of the Board of Directors of Nova Scotia Power.
Summary
n this engaging conversation, Jothy Rosenberg reconnects with Julia, an accomplished entrepreneur and former Olympic athlete. They discuss Julia's journey from sports to startups, her experiences in building successful companies like Sheepdog and Shoelace Learning, and the importance of community and support in entrepreneurship. Julia shares insights on navigating the EdTech landscape, the entrepreneurial ecosystem in Nova Scotia, and the lessons learned from her Olympic journey. The conversation also touches on the challenges of work-life balance as a mother of four and the values instilled in her children through her entrepreneurial journey.
Takeaways
Reconnecting after COVID is vital for personal and professional growth.Transitioning from an athlete to an entrepreneur can be challenging.Building a community is essential for startup success.Understanding your customer is key to product development.Navigating the EdTech landscape requires adaptability and innovation.The entrepreneurial ecosystem in Nova Scotia is supportive and growing.Lessons from sports can translate into business success.Work-life balance is crucial for family and personal fulfillment.Guilt can hinder performance; letting go is important.Success is a journey, not just an outcome.Sound Bites
"It's so great to be reconnected."
"I couldn't get hired anywhere."
"It was a financial disaster."
Links
Julia’s Shoelace Learning: https://shoelacelearning.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/
https://www.manning.com/books/tech-startup-toolkit
Site with all podcasts: https://jothyrosenberg.com/podcast
Jothy’s non-profit: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Reconnecting After COVID
01:58 Julia's Journey from Athlete to Entrepreneur
06:06 Building Sheepdog and Early Successes
07:59 The Birth of Shoelace Learning
12:06 Navigating the EdTech Landscape
18:05 The Entrepreneurial Ecosystem in Nova Scotia
22:04...
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Bio
Caity Craver has spent nearly 30 years empowering nonprofit organizations through innovative software solutions that blend art, analytics, and artificial intelligence. Her career has been dedicated to amplifying the impact of nonprofits by centralizing marketing success and simplifying the fundraising process.
As the founder of DonorTrends, a pioneering analytics company, Caity revolutionized how organizations target donors with precision. Now, with the launch of the Impact Hub, she is bringing together decades of expertise into one comprehensive platform. The Impact Hub integrates marketing campaign management, creative and asset management, analytics, and success showcasing, all tailored exclusively for nonprofit organizations and their supporting agencies and vendors. Caity's goal is to help nonprofits "Do Less, Better. Do More Good.”
Summary
In this conversation, Jothy and Caity discuss the 9 lessons learned from her first SAAS exit that are now shaping her approach to building a more resilient and impactful second SaaS venture. From embracing the power of just starting to understanding that you don't need to boil the ocean, these insights will provide aspiring founders with practical, hard-earned advice on navigating the complex world of SaaS development. Tune in to discover how these experiences can help you build better, smarter, and more successful startups.
9 Lessons learned
Just StartYou don’t need to boil the ocean; you just need to warm the pond. You’re not aloneRetention over AcquisitionCustomer-Centric Development: Build What They Need, Not What You Think They WantSet your systems up to sellBuild a Strong Team: Surround Yourself with the Right PeopleEmbrace Failure: Learn Fast and Pivot When NecessaryBe Prepared for the Long HaulTakeaways
Caity Craver is a solo bootstrapped founder developing the Impact Hub software.Nonprofit marketing requires a unique approach to fundraising and donor engagement.Lessons learned from previous ventures are crucial for current success.Retention of customers is as important as acquisition, especially in the nonprofit sector.Building what customers need rather than what you think they want is essential.Setting up systems for potential exit is important for future success.Embracing failure as a learning opportunity is vital for growth.Grit and determination are key traits for entrepreneurs.The nonprofit sector faces unique challenges due to tight budgets and high demand.Collaboration and support from peers can help navigate the entrepreneurial journey.Sound Bites
"It's a marathon, not a sprint."
"Just start, just get it up."
"You don't need to boil the ocean."
Chapters
00:00 Introduction and Background
02:59 Nonprofit Marketing Insights
06:00 Building and Selling Donor Trends
10:06 Developing the Impact Hub Software
18:53 Lessons Learned from Previous Ventures
32:02 Retention Over Acquisition
40:03 Embracing Failure and Grit
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Kelly Bruno Bio
Kelly Bruno is a Board certified physician in anesthesiology and pain medicine, currently practicing at Yale University. She's also an avid athlete, competing in abled body and para sports since she was 14 years old, in everything from track and field to ultramarathons and Ironmans. Currently she's chasing a record in the marathon. Combining her interest in medicine and sports, she previously co-founded a training company called Complete Human Performance and is now pivoting to longevity and performance medicine.
Intro
Kelly, a woman who was born without a complete leg, shares her journey of overcoming challenges and achieving success. She grew up with a prosthetic leg and faced the realization of being different in middle school. Despite the internal struggles and traumatic experiences, Kelly developed a strong drive to prove herself and be as capable as anyone else. She excelled in sports, including running track and field, and went on to participate in Ironman races and even competed on Survivor Nicaragua. Kelly's determination and resilience have led her to pursue a career in medicine, specializing in anesthesiology and pain medicine. She is now focused on longevity medicine and building a company that promotes health and wellness.
Summary
Jothy Rosenberg interviews Kelly Bruno, a remarkable individual who has turned personal challenges into extraordinary achievements. Born without a complete leg, Kelly's journey began with a childhood marked by surgeries and a growing awareness of her differences. Yet, rather than succumb to adversity, she discovered the power of sports as an outlet for her determination. From participating in track and field to completing Ironman triathlons and ultramarathons, Kelly's grit shines through as she recounts her experiences of navigating life with a disability. Throughout the conversation, Kelly reflects on the internal conversations that fueled her drive—transforming moments of feeling different into an unwavering commitment to excel. The discussion delves into her motivations and how she carved out a unique space for herself in athletics, ultimately earning admiration and inspiration from peers and strangers alike.
The episode also touches upon Kelly's professional life as a physician specializing in anesthesiology and pain medicine at Yale University. Her medical career is intertwined with her athletic pursuits, leading her to co-found Complete Human Performance, a training company focused on optimizing human capabilities. As she pivots toward longevity and performance medicine, Kelly shares her vision for a healthcare system that prioritizes prevention and wellness rather than merely addressing ailments. The conversation is rich with insights into the intersection of health, athleticism, and personal resilience, offering listeners a compelling narrative of empowerment and possibility.
Takeaways
Kelly Bruno's journey of overcoming challenges began when she was born without a complete leg, shaping her extraordinary resilience and determination. Her experiences with sports helped her to redefine her identity and inspire others, transitioning from feeling different to being seen as a role model. In medical school, her work with wounded veterans led to her decision to pursue a career in medicine, focusing on pain management and anesthesiology. Kelly emphasizes the importance of proving oneself, stating she wanted to be more than just average despite societal expectations. She co-founded Complete Human Performance, combining her passion for athletics and medicine to help others achieve their fitness goals. With her current focus on longevity and performance medicine, Kelly aims to shift healthcare from treating... -
Summary
Saul Orbach discusses his background and his experiences living in different places, including New Jersey, Manhattan, Queens, and Israel. He shares how he ended up working in Silicon Valley and Maryland before returning to Israel. Jothy Rosenberg and Saul Orbach then discuss their time at Angle Technologies, a British company that focused on investing in super early-stage technologies in universities and labs. They talk about the challenges of working with tech transfer officers and researchers, as well as the potential of the investment model. They also discuss the technology behind creating indistinguishable digital doubles for movies and the market potential for this technology. In this conversation, Saul Orbach discusses his experiences with CGI technology and his medical startup. He talks about the growth of CGI in various industries, including film, commercials, design, and architecture. Saul also explains the challenges his CGI company faced during the 2008 financial crisis and the Screen Actors Guild strike. He then shares his journey with his medical startup, which aimed to develop an artificial kidney. Unfortunately, the company faced legal issues that prevented further progress. Saul attributes his determination and grit to his mother, a Holocaust survivor.
Bio
Saul Orbach is a highly accomplished Serial Entrepreneur, Venture Capitalist, Social Impact Investor, C-Suite Officer and Executive, Consultant, Lecturer, Thought Leader, Board Member, and Advisor, with over 35 years of extensive experience building and exiting startup and growth companies, turning around failing companies, as well as training the next generation of entrepreneurs. Saul was the Co-Founder and CEO of his 8th startup, NephFlo, Inc., a company developing artificial implantable and wearable kidneys. Formerly, he was the founder of the Elul Fund venture fund; Impact Jerusalem, a social impact organization focused on the underserved populations in Jerusalem. Prior to that, a Venture Partner at Starta Capital investing in East European technology startups. Saul shares his industry experience and knowledge in many outlets: as a Senior Adjunct Lecturer in the MBA programs at Tel Aviv University, the Technion, and Hebrew University; as a domain expert and mentor in a variety of Accelerator programs around the world; as a popular speaker and guest lecturer at conferences, universities, and other events; and, as a sought-after high-level advisor in both the private and public sectors.
Takeaways
Saul Orbach has lived in various places, including New Jersey, Manhattan, Queens, and Israel.Angle Technologies focused on investing in super early-stage technologies in universities and labs.Working with tech transfer officers and researchers can be challenging in the investment process.Creating indistinguishable digital doubles for movies has the potential to revolutionize the film industry.The market potential for this technology is significant, especially with the increasing use of CGI in movies. CGI technology has become prevalent in various industries, including film, commercials, design, and architecture.The 2008 financial crisis and the Screen Actors Guild strike had a significant impact on Saul's Aguru startup.Saul Orbach's medical startup aimed to develop an artificial kidney to address the shortage of donor kidneys.Legal issues hindered the progress of Saul's medical startup, leading to its suspension.Saul's determination and grit stem from his mother, a Holocaust survivor.Sound Bites
"Angle Technologies is the place where we met. I found that to be a very interesting investment model, except for one thing."
"There's no car commercial today that's...
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Summary
Ray Bradbery, a former IT professional and entrepreneur, shares his journey from working in the IT department of a major bank to starting his own consulting practice and later owning a cafe and restaurant. He emphasizes the importance of understanding customers, doing thorough research before starting a business, and having the grit to overcome challenges. Ray also discusses the lessons he learned from his time at Borland, including the power of saying yes and the importance of product management. He shares stories of successful entrepreneurs he has worked with and highlights the need for optimism and resilience in the startup world.
Takeaways
Do thorough research and understand the market and customers before starting a businessHave the grit and resilience to overcome challenges and keep pushing forwardSay yes to opportunities and be open to trying new thingsProduct management is crucial for getting the product right and understanding customer needsOptimism and a positive mindset are important traits for entrepreneursSound Bites
"Sure, why not? I've never done it before, but how hard can it be?"
"So I started to look at how Borland operated. And the thing that I think was the first eye opener was they had this thing called team B."
"Because we don't do what you tell us to do, we do what we think is right."
Links
Ray's current startup: https://www.datalynx.com.au/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Jothy's non-profit: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
03:04 Transitioning from IT to Entrepreneurship
08:05 Lessons from Borland and Building a Consulting Practice
14:06 Understanding Customers and Overcoming Challenges
19:09 The Importance of Product Management in Startups
25:04 Grit and Resilience: Keys to Success in Entrepreneurship
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Summary
Giles Taylor, the founder of Trans Solutions, shares his journey from working in the maritime industry to starting his own logistics company. Trans Solutions specializes in optimizing transportation and offering engineering solutions for businesses. Giles discusses the evolution of the logistics industry and the unique challenges and opportunities in the parcel shipping sector. He emphasizes the importance of negotiation and optimization in saving companies money on shipping costs. Trans Solutions has been self-funded with occasional use of a line of credit. Giles Taylor discusses the evolution of data management in his company, the challenges of negotiating with shipping integrators, and the importance of having the right team. He also shares his experience of making mistakes and the lessons he learned from them. Giles talks about the process of being acquired and how he found the right buyer for his company. He reflects on the source of his grit and the mindset that has driven his success.
Takeaways
Giles Taylor's background in engineering, operations management, and transportation led him to start Trans SolutionsTrans Solutions specializes in optimizing transportation and offering engineering solutions for businessesThe parcel shipping sector presents unique challenges and opportunities for cost savingsNegotiation and optimization are key in saving companies money on shipping costsTrans Solutions has been self-funded with occasional use of a line of credit The evolution of data management in the company, from using Excel spreadsheets to using SQL and PythonThe challenges of negotiating with shipping integrators and the importance of understanding all the charges involvedThe importance of having the right team and the challenges of hiring and managing employeesThe experience of making mistakes and the lessons learned from themThe process of being acquired and finding the right buyer for the companyThe source of Giles' grit and the mindset that has driven his successSound Bites
"Here's a tank that costs $200,000 to make. It's got a million dollars of product in it. And you need to know where it is at all times."
"What was the unsolved problem that you were going to aim TransSolutions at?"
"And some of these databases, are they all ones that you've developed yourselves or do you have to buy some of this data?"
"Then we got up to companies that spend like 150, 200 million dollars on just parcel. And those databases are huge."
"So if you don't know what to ask for it, you're going to miss it."
Links
https://trans-solutions.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
09:07 Giles Taylor's Music Collection
14:27 The Unsolved...
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Summary
In this conversation, Jothy Rosenberg interviews Leslie Barthel, a marketing professional with extensive experience in tech startups. They discuss Leslie's career journey, the challenges and rewards of working in startups, and the importance of marketing in early-stage companies. Leslie shares insights on marketing strategies for startups, including how to market a product that is still in the proof-of-concept stage and how to build brand awareness with limited resources. They also touch on the role of product management in marketing and the value of grit and a positive mindset in navigating the ups and downs of startup life.
Takeaways
Working in tech startups often involves being in the right place at the right time and making connections.Marketing a product in the proof-of-concept stage requires selling the vision and potential of the product.Building brand awareness with limited resources involves focusing on high-impact strategies and partnering with others.As a startup grows, it becomes important to hire a marketing team that can handle both creative and strategic tasks.Product management plays a crucial role in marketing, as it involves understanding the product, the target market, and gathering feedback.Having a positive mindset and viewing setbacks as learning opportunities is key to navigating the challenges of startup life.Sound Bites
"I really liked B2B tech"
"Selling the vision and making it easy for customers to understand"
"The thing I love about startups are the people"
Links
Leslie’s Health Startup: https://1up.health/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit: https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Leslie Barthel's Career Journey
03:01 Marketing Strategies for Startups
08:28 Building Brand Awareness
09:01 The Role of Product Management
24:27 Growing the Right Marketing Team
32:28 The Value of Grit and a Positive Mindset
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Summary
Doug Weisman, the founder of VideoLink, shares his journey of starting and growing the company. VideoLink provided live television production services and became a premier broadcast entity. Doug and his team took risks, worked long hours, and built a unique business that attracted clients from major networks. They focused on providing exceptional service and treating employees and clients with respect. After 26 years, Doug and his partners sold the company and retired. Their success was a result of their dedication, hard work, and commitment to excellence.
Takeaways
Building a successful startup requires dedication, hard work, and taking risks.Treating employees and clients with respect and providing exceptional service are key to long-term success.Having a unique offering and intellectual property can make a company attractive to potential buyers.Selling a company requires careful preparation, including cleaning up financials and operations.Retiring after selling a successful company is a rewarding outcome of years of hard work.Sound Bites
"I was brought up in a family where the work ethic was not the number one thing, but it was serious."
"I worked very hard. I was the so-called breadwinner. I knew I had to provide for my family."
"You treat your employees the way you want to be treated and you treat your clients the way you want to be treated and they'll all come back to work every day."
Links
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit: https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
02:31 The Germinating Idea for VideoLink
06:21 The Game-Changing Introduction of Fiber Optic Cable
09:09 Building VideoLink Organically
13:36 Managing Growth and Expanding to New Locations
18:06 Preparing for Sale and Hiring a CEO
30:40 Motivation for Selling and Finding a Buyer
37:46 Selling the Company and Retiring
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Summary
Alicia Williams, co-founder of Aliste Marketing, shares her journey as an entrepreneur and the lessons she has learned along the way. She emphasizes the importance of perseverance, surrounding yourself with a supportive network, and bringing in experts to enhance the quality of work. Alicia also discusses the challenges and strategies of working with startups, including the need to allocate a marketing budget and the integration of product management and marketing functions. Additionally, she highlights the significance of giving back to the community and the role of grit in achieving success.
Takeaways
Perseverance and a belief in oneself are crucial for success as an entrepreneur.Surrounding yourself with a supportive network of like-minded professionals can provide encouragement and guidance.Bringing in experts can enhance the quality of work and contribute to the success of the business.Allocating a marketing budget and developing a customized strategy are essential for startups.Integrating product management and marketing functions is important for the growth and success of a business.Giving back to the community and supporting causes can be a meaningful way to make a positive impact.Grit and determination are key qualities that drive success in entrepreneurship and other areas of life.Sound Bites
"Trust that you're not gonna let yourself fail."
"Surround yourself with an amazing network of people."
"Bringing in experts actually doesn't mean that I have to do all the work, but the work can be even better for our clients."
Links
Alicia's Aliste CMO site: https://alistemarketing.com
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
04:16 Working with Family: The Brother-Sister Team
08:16 The Dynamics of Co-CEOs
10:38 Balancing Work and Personal Relationships
13:29 Working with Established Brands and Startups
16:35 The Challenges of Product Management
19:55 Integrating Product Management and Marketing
22:28 Preserving Intellectual Property in Client Relationships
25:22 Lessons Learned: Perseverance and Trust
27:08 Giving Back to the Community
29:10 The Source of Grit: Family and Personal Drive
31:40 The Role of Grit in Entrepreneurship
36:27 Lessons from Extraordinary Examples of Grit
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Summary
Carl J Cox, founder of 40 Strategy, shares his journey from being a CFO to starting his own strategic planning company. He emphasizes the importance of strategy in guiding a company's direction and increasing its value. Cox introduces the Captain Strategy Methodology, which focuses on de-risking a company and maximizing its potential. He also discusses the challenges CEOs face and the need for external support and guidance. Cox highlights the value of transparency and consistency in leadership and shares real-life stories of CEOs overcoming struggles. The conversation explores the concept of de-risking a business and the importance of strategy in startups. It introduces a risk matrix tool that helps identify and prioritize risks in a company. The conversation also discusses the value of storytelling in business books and the role of grit in overcoming challenges. The hosts share personal stories and experiences related to risk-taking and perseverance.
Takeaways
Strategy is essential for guiding a company's direction and increasing its value.CEOs often face challenges and feel isolated, making external support and guidance crucial.Transparency and consistency in leadership are key to building trust and achieving success.De-risking a company is important for increasing its value and creating long-term wealth.The Captain Strategy Methodology helps companies develop strategic plans and execute them effectively. De-risking a business is crucial for success, and a risk matrix tool can help identify and prioritize risks.Strategy is essential in startups, especially when transitioning from product-market fit to go-to-market.Storytelling is a powerful tool in business books, as it engages readers and drives change.Grit and perseverance are necessary qualities for entrepreneurs, as they face numerous challenges and setbacks.Sound Bites
"Most CEOs I know are wonderful, amazing human beings."
"CEOs often feel isolated, like they're on an island."
"Strategy is like the rudder of a ship, guiding the company's direction."
"Now I know what's wrong for my company. And now I want to fix this."
"If you focus on the top three, you can get 25% of your value back. If you focus on the top eight, you typically get 50% of your value back."
Links
Carl's 40 Strategy: https://40strategy.com
"Lost at CEO" book: https://www.amazon.com/Lost-At-CEO-Entrepreneurs-Strategy/dp/B0C5BD5DNM/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
08:12 The Struggles of CEOs and the Need for Support
13:23 Transparency and Consistency in Leadership
18:22 The...
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Summary
Suvojit Ghosh, founder of FYELABS, discusses his product development shop that is purpose-built for startups. FYELABS offers development services under fixed price and fixed timeline contracts, making the development process more predictable for startups. Ghosh emphasizes the importance of the customer in the startup journey and the need to solve a problem that customers are willing to pay for. He also shares insights on outsourcing product development, the concept of ultra-lean product development, and the importance of passion and grit in entrepreneurship.
Takeaways
FYELABS is a product development shop that offers development services under fixed price and fixed timeline contracts, making the development process more predictable for startups.The customer is the most important element of a startup. Having a paying customer who is willing to pay for the solution to a problem is crucial for success.Outsourcing product development can be a cost-effective option for startups, especially for complex products that require diverse skill sets.Ultra-lean product development involves building only the bare minimum required to go to market or test the concept, using open source software and knowledge, and minimizing costs.Passion and grit are essential qualities for startup founders, as they drive the motivation to overcome challenges and make a positive impact on the world.Sound Bites
"I wanted to create this service as one that derisks that product development piece for startups that are attempting a complex product."
"If you have a paying customer who's going to pay you to solve a problem that you have identified and you can solve that problem at a price point that they're going to pay you for and you can have a healthy margin, everything else falls into place."
"Ultra-lean is a component of a couple different things. So, number one is what I was just describing to you, is like build only the bare bones of what's required to go to market or test out the concept, nothing more.”
Links
Suvojit Ghosh’s FYELABS: https://fyelabs.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit: https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Weather Talk
02:10 Purpose and Services of Phi Labs
05:06 Derisking Product Development for Startups
07:50 Handling Changes and Delivering Products
09:59 Scaling Production and Manufacturing
15:38 Guiding Startups in Product Development
17:49 Assessing the Innovation and Feasibility of Startups
20:10 Outsourcing vs. In-House Product Development
25:42 Ownership and Patents in Product Development
29:21 The Role of Grit and Passion in Entrepreneurship
34:29 Closing Remarks and Contact Information
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Summary
Dan Cosgrove, founder of Wellness for the Workforce, discusses his journey in creating a wellness program for small businesses. He explains how he discovered a way to increase employee benefits while increasing profits for his own company, and how he has since helped other businesses do the same. Dan addresses the controversy surrounding wellness programs and the legality of implementing them. He also explains the benefits of wellness programs, such as telehealth services and mental health support, and how they can attract and retain top talent. Dan emphasizes the importance of understanding the US tax code and the government's interest in reducing healthcare costs through preventative care.
Takeaways
Wellness programs can increase employee benefits while increasing profits for small businesses.
Understanding the US tax code is crucial in implementing wellness programs.
Wellness programs offer benefits such as telehealth services and mental health support that can attract and retain top talent.
The government is interested in reducing healthcare costs through preventative care.
Sound Bites
"Wellness programs have taken off like a rocket ship."
"Wellness programs are innovative medical programs to reduce healthcare costs."
"Telehealth services and mental health support are key benefits of wellness programs."
Links
LinkedIn: https://www.linkedin.com/in/findanewjob/
YouTube: https://www.youtube.com/@financialfreedomforyou
Instagram: https://www.instagram.com/dancosgrove23/
X: https://twitter.com/dancos23 dancos23
Facebook: https://www.facebook.com/dan.cosgrove23
Medium: https://medium.com/@financialfeedom
Please leave us a review: https://podchaser.com/AdventuresOnTheCanDo
Tech Startup Toolkit (book): https://www.manning.com/books/think-like-a-startup-founder
Jothy’s website: https://jothyrosenberg.com
The Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk on disabilities: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Background
02:11 Discovering Wellness for the Workforce
03:39 Controversy and Legality of Wellness Programs
06:20 Benefits of Wellness Programs
08:21 Attracting and Retaining Talent
14:22 Implementing Wellness Programs for Startups
35:13 Grit and Determination as an Entrepreneur
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Summary
In this conversation, Jothy Rosenberg interviews Joe Hammill and Stephanie Rieben about their backgrounds and their work in the venture capital industry. They discuss the state of venture capital and fundraising, highlighting the challenges faced by both founders and investors. They also share insights on what founders often get wrong about fundraising and the importance of grit in the startup world. Joe and Stephanie explain their business model at Diadem Capital, which aims to connect private companies with private capital and provide a platform for curated deal flow. They emphasize the value of trust and alignment in their approach.
Takeaways
The state of venture capital has changed recently, with lower capital deployment and liquidity constraints for LPs.
Founders often have misconceptions about fundraising, such as expecting venture capital to fund the building of their business.
Grit is essential in the startup world, and it can be developed over time through experiences and a mindset of perseverance.
Diadem Capital aims to create a private markets ecosystem by connecting private companies with private capital and providing curated deal flow.
Trust and alignment are crucial in the venture capital industry, and Diadem Capital's success-based fee model helps incentivize collaboration.
Sound Bites
"Last year was one of the lowest capital deployment years in a long time."
"Venture capital accelerates already built businesses."
"Don't try to push your valuation up too high because you can really screw yourself.”
Links
Diadem Capital’s website: https://diademcapital.com/
Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups
Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit
Jothy’s website: https://jothyrosenberg.com
Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and Backgrounds
04:18 The State of Venture Capital and Fundraising
08:14 Misconceptions about Fundraising
15:30 Diadem Capital's Business Model
20:22 Helping VCs Build Syndicates
23:28 The Role of Grit in Success
27:54 Personal Stories of Grit
35:00 Overcoming Challenges and Staying Optimistic
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