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Nutrition, supplements, and wellness are the foundation for a healthy human life. And that trend is now leaking into our pets and animal health. According to a recent Pet Age report, “a pet’s health and wellness is a three-dimensional sphere that includes several interdependent parts including a high-quality diet, regular exercise, routine veterinary care, a loving home, and supplements to support health.”
Caitlin Donohue, Director of Business Development Microbiome Solutions, Pet & Animal Wellbeing, ADM Nutrition, pointed out, “it’s a lot cheaper to prevent problems than to treat them.” She and her colleague, Bill Bae, Business Development Director, Market Ready Solutions – NA&LATAM, Pet and Animal Wellbeing, ADM Nutrition, sat down with host Michelle Dawn Mooney to discuss supplement care for pets. Bae continued, “having those supplements… is really beneficial for your pets in general.”
Consumers should expect to see more supplements for their pets’ microbiome. The term microbiome describes a community of different organisms. The gut microbiome and oral microbiome are the most studied. Each community is a competition between desirable bacteria and undesirable bacteria. A healthy microbiome is usually reflective of overall good health.
Supporting supplemental ingredients include pre-, pro-, and post-biotics. “The prebiotic is the food that the probiotics need,” explained Bae. A newer term, postbioitics, are organisms that are no longer living. “Each provides a health benefit. Post is derived from the probiotic, and ultimately promoting a more diverse, beneficial microbiome for the host, be it a dog, cat, or human,” explained Donohue.
Enzyme-focused supplements help facilitate proper digestion. “Enzymes are another way to support a breakdown of other various diets for cats and dogs,” said Donohue. These can help balance pet diets and support overall well-being. “Systemic enzymes support bodily functions within the tissues, organs, blood flow, things like that,” said Donohue.
Bae warns that consumers should do their research when buying pet supplements. Carefully look at what is going into your pet’s gut flora. Bae says there are “macro terms that cover a lot of things.” Delivering supplements is possible in various forms, from single-serve packs, chews, broths, pastes, or gels.
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Athletes and fitness enthusiasts are known for taking care of their bodies while pushing themselves to continuously strive to improve their performance. To support this lifestyle, individuals need to take care of themselves in and out of the gym and sports arena. From proper nutrition and sleep to taking care of sore muscles and injuries, maintaining a healthy body is critical to success.
So where does the gut microbiome come in and why does it matter? Daniel Litwin, Digestible podcast host sat down with Dr. John Deaton, VP of Science & Technology at Deerland Probiotics & Enzymes, and Dr. Jeremy Townsend, Assistant Professor in Exercise and Nutrition Science at Lipscomb University to discuss how gut health impacts performance.
Dr. Townsend, a certified strength and conditioning specialist and member of the American College of sports medicine and the International Society of sports nutrition, was a Division II athlete who used “sports nutrition and training to try to get the most out of my athletic ability so the strategies behind fueling, including probiotics and gut health, are of interest to me.”
Dr. Deaton has an extensive resume with supplement and nutrition companies with a focus on prebiotic, probiotic, and enzyme research. He went on to note that he’s “done a lot of research … and there's a lot of things that your gut and your microorganisms, the microbiome, are responsible for.” Furthermore, research has shown that gut health affects virtually every aspect of the human body, compounding its significance.
When people experience gut dysbiosis (an imbalance of bacteria, fungi, and viruses in the GI tract), “we're finding out that has wide-reaching effects… that might affect your cognition during an athletic event, might affect your perception of fatigue. So, you may actually be more susceptible to feeling tired during exercise when there is some sort of GI damage or GI dysbiosis,” explained Dr. Townsend.
We also find that when the gut is regulated in a positive manner that athletes are better able to absorb nutrients and fluids which helps to prevent dehydration and inflammation. Working to maximize gut health can help reduce the risk of negative side effects such as fatigue while supporting optimal performance both in and out of the gym.
Additional topics of conversation include the popularity of protein supplements; the differences between animal and plant proteins; and advice on how athletes and fitness enthusiasts can improve performance by focusing on their gut health.
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Numerous studies have already proven that Deerland’s probiotic DE111 is beneficial to human gut health, elevating digestive health, regularity, immune health, cardiovascular health, sports performance, body composition, and more.
However, a recent study revealed even more exciting news. DE111 does indeed germinate within the human intestine, meaning it can provide benefits from both the spore and vegetative cells.
To explain how important these findings are to proving DE111’s efficacy, host Daniel Litwin was joined by a trio of experts in John Deaton, Vice President of Science & Technology, Joan Colom Comas, Research Scientist, and Steven Williams, Director of Education & Innovation.
The study was conducted as a randomized, crossover, double-blind, placebo-controlled study and involved 11 participants with stable ileostomies aged 24-75 years. They were given five billion CFU DE111 with a standardized meal or a placebo with the same meal, and each participant did the study twice, once with placebo and once with DE111, at least one week apart.
The contents of an ileal bag were collected every hour after administration of meal/treatment for eight hours, and spore and vegetative DE111 cell counts were determined.
DE111 spores and vegetative cells started showing up in ileal bags three hours post-ingestion and increased until about six hours, and recovered DE111 counts were equal to or greater than what was administered, proving germination.
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Numerous studies have already proven that Deerland’s probiotic DE111 is beneficial to human gut health, elevating digestive health, regularity, immune health, cardiovascular health, sports performance, body composition, and more.
However, a recent study revealed even more exciting news. DE111 does indeed germinate within the human intestine, meaning it can provide benefits from both the spore and vegetative cells.
To explain how important these findings are to proving DE111’s efficacy, host Daniel Litwin was joined by a trio of experts in John Deaton, Vice President of Science & Technology, Joan Colom Comas, Research Scientist, and Steven Williams, Director of Education & Innovation.
The study was conducted as a randomized, crossover, double-blind, placebo-controlled study and involved 11 participants with stable ileostomies aged 24-75 years. They were given five billion CFU DE111 with a standardized meal or a placebo with the same meal, and each participant did the study twice, once with placebo and once with DE111, at least one week apart.
The contents of an ileal bag were collected every hour after administration of meal/treatment for eight hours, and spore and vegetative DE111 cell counts were determined.
DE111 spores and vegetative cells started showing up in ileal bags three hours post-ingestion and increased until about six hours, and recovered DE111 counts were equal to or greater than what was administered, proving germination.
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Industries that involve scientific topics have barriers associated with relevant information – in both accessing it and understanding it. These challenges to education, however, can be overcome with the right path. That’s true for the probiotic industry, as healthcare and food and beverage professionals try to make the right decisions based on accurate data.
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Food insecurity is a major challenge in America today, as almost one in five children lives in poverty. The effects of limited food access can break bonds within families and have long-term negative impacts on children's emotional, mental and bodily health.
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Gut health influences overall wellness. Study after study proves this point, and probiotics are useful in cultivating the healthiest gut. But how does this work for children?
Discussing gut health in children, Digestible brings you a conversation with John Deaton, VP of Science and Technology for Deerland, and Dr. Jernej Dolinsek, part of the Pediatric Gastroenterology and Nutrition Unit for the University Medical Centre Maribor in Slovenia.
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As consumers look to better understand the various functional ingredients in probiotics and distinguish what elements meet specific needs, how can probiotics better market their components and their impact to a more engaged consumer base?
Leanne Levy, Director of Marketing for the F&B Segment for Deerland, provided her take on the latest marketing trends in probiotics for the food and beverage industry.
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The market of products containing probiotic and prebiotic supplements is unlike any time in history.
No longer confined to a pill or yogurt, there is a wide swath of products available for consumers concerned about their gut health. Noah Voreades, managing director for GenBiome Consulting, says products like Olipop soda or probiotic gummies on the market not only are expanding the demographics of those using products to help gut health but also changing ideas of probiotics across generations.
“I think a perfect example is college students, which can fall anywhere from the older edge of Gen Z to younger millennials, they buy products now that they’re home during COVID, having to educate themselves remotely. They’re having interactions with their parents, their parents are seeing them consuming new and novel products that they find really efficacious that taste good, that meet their lifestyle and there’s this cross-mingling.”
That sort of experience can encourage members of the baby boomer generation, who my be fatigued by taking a number of pills, to utilize microbiome-based products in a non-traditional form.
Beyond simply taking age and taste into consideration, the microbiome market is drilling down even more on the individual.
“The reason why personalization is entering the microbiome product space is because consumers, we’re becoming used to things being designed, built experienced around us,” said Voreades, citing algorithms used by Netflix or Spotify. “That’s bleeding into the drive to make microbiome products more personalized. Also, I think foundationally when we look at the science and the state of the science in the microbiome space, we’re starting to realize that everyone’s microbiome is very unique. There’s a lot of variation between you and I.”
The advances in technology will be fascinating to follow as science continues to dedicate serious resources to exploring gut health and how it can be improved across age groups and other demographic groups. -
The year 2020 brought with it the coronavirus pandemic, and it has many people thinking harder than ever about their immune system.
Deerland Probiotics and Enzymes is always thinking about immune health, however, and Vice President of Marketing & Strategy Sam Michini said the company was ready for the increased demand it’s seeing as a result of people considering their overall health during this time.
“Today [more] than ever, consumers really understand that diet, exercise, sleep and stress levels are directly related to the heart, brain, digestive and immune function,” Michini said. “That’s why Deerland has developed a portfolio of condition-specific probiotic formulations specifically for heart health, immunity, sleep, women’s health, mood and more.”
Most of these formulations revolve around the DE111 Bacillus subtilis Deerland uses, which clinical studies report as beneficial in improving immune and digestive health.
It can also benefit general well-being, with gut health a key factor to reducing stress in a tense time, Michini said.
“The pandemic has exacerbated certain issues with consumers as it relates to mood, inability to sleep, etc., and that’s why we developed these condition-specific formulas,” he said.
They also help users get a good night’s sleep, Michini said, increasing not only the amount of time spent asleep but the quality of the sleep, as well.
While current growth numbers in the supplement industry may not be reached in more typical years, there is still projected growth for these products as more and more people understand the relationship between a healthy gut and peace of mind.
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The global digestive enzyme industry is estimated to be worth $1.2 billion by the year 2026. John Davidson, Director of Education and Innovation, Deerland Probiotics & Enzymes, joined host Daniel Litwin to discuss the role supplemental enzymes play in assisting proper digestion.
“The enzyme supplement category is very specialized,” Davidson said.
Davidson's 37 years of expertise and knowledge of the changes in technology in supplemental enzyme development helps him in his efforts to create better and more effective products.
As consumers become more focused on gut health, has Davidson seen an uptick in the desire for enzyme supplements?
“We’re seeing a lot of interest in combinations of digestive enzyme supplements with probiotics and even with prebiotics," he said. "Each one is addressing a different phase or aspect of the digestive process, and they can be very complimentary and synergistic with one another.”
One of the many positives of taking enzyme supplements, Davidson said, is that, “If a person experiences issues with digestion of certain food types, taking the proper enzyme supplement can provide that person with relief right away, not weeks or months.”
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Whether you prefer yogurt, kimchi, kefir, or kombucha, probiotics are all around us. But how do we really harness the benefits of this good bacteria, and capitalize on consuming foods that keep us healthy? The answer -- Prebiotics.
Tackling the science, consumer habits, and marketing behind prebiotics in this episode of Sciences Podcast are scientists John Davidson, Director of Innovation & Education for Deerland, and John Deaton, VP of Science & Technology for Deerland Sciences. We talk about how and why it is important to prime your gut with prebiotics, in order to truly harness the power of probiotics. From a marketing standpoint “probiotics were first out of the gate,” Deaton says, “but it’s not as simple as consuming a probiotic.”
Probiotic organisms are not very shelf-stable, nor very resilient to our stomach acids. This is why a prebiotic is so important. As non-living organisms, prebiotics are a food source or a compound, and much easier to manage in application. But, for real efficacy, prebiotics must be consumed in large doses. Herein lies the crux that Deerland has tackled head-on.
How do we provide a prebiotic that is small, consumable, and reduces the main side effect of gas, caused by fermentation in the gut? Davidson explains the groundbreaking science of their prebiotic, which is “based on bacteria phase technology.” Davidson and Deaton have reduced the dosage of necessary prebiotics from over 1 gram, to “Only 15 mg a day required for efficacy.”
In short, Deerland has “Really revolutionized the whole prebiotic space.” Says Davidson. The science is in, but the hard work isn’t over. “Consumer education is gonna be the key.” Says Davidson. Consumers may love the idea of probiotics, but don’t know that their efforts are futile without the symbiotic help of prebiotics.
Luckily, the probiotic and prebiotic market is only growing, with business owners taking note of this health phenomenon. Deerland is ready and waiting to bring their prebiotic to the mainstream.
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“You are what you eat” is an old adage that’s really true; educated consumers know it and are extremely conscious of it these days. This awareness is thanks to social media, other consumers, and a rise of those afflicted with a variety of food intolerances to things such as gluten, lactose, sugars, legumes, and other foods, which cause gas and bloating, among other things.
Good digestion is important, and a lot of products in the that marketplace benefiting gut health include probiotics and enzymes. How is this marketplace responding to an increased interest from consumers?
John Davidson is the Director of Innovation and Education for Deerland Probiotics and Enzymes. Davidson, a 30-year veteran of the enzyme supplement industry, joined us on the podcast to educate us on what’s new in product development and formulation. He breaks down the current marketplace for probiotic solutions, how consumer demand is driving production and creating growing pains, and why clinical studies are the most difficult-to-surpass but most necessary barrier to entry.
