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What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company’s groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet the demands of today’s market while staying true to its roots.
You’ll hear about the challenges of shifting from playing defense to playing offense, the importance of building trust between corporate and field leaders and the measurable impact of aligning vision with action. Whether you're a CEO, team leader or business builder, this episode is packed with actionable insights you can use to create sustainable growth and elevate your approach.
In this episode, you will be able to:
Build trust for lasting change
Balance affiliate and traditional sales
Simplify and energize compensation
Play to win, not just survive
Evolve to stay ahead in direct selling
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This week on Direct Approach, Wayne Moorehead sits down with David Schmidt, CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI, robotics and clean energy. Don’t miss this inspiring conversation on building a generational business.
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Join host Wayne Moorehead and Color Street’s CRO, Brick Bergeson, as they discuss tools for building sustainable growth. Brick shares strategies for stabilizing and structuring companies for long-term success, from aligning brand identity with core values to tracking essential KPIs. Learn how his experience in hypergrowth companies has shaped his approach to creating an empowered sales force, driving early success and enhancing distributor engagement. Don’t miss this invaluable episode!
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¿Te preguntas si el primer evento DSU LATAM 2025 es para ti? Únete a Alex Hoffman y Al Bala en este episodio especial del podcast Direct Approach, donde profundizan en estrategias comprobadas para el éxito en la venta directa en América Latina. Como oradores destacados del evento DSU LATAM, que se llevará a cabo del 8 al 9 de enero en Doral, Florida, también compartirán por qué no puedes perderte este evento histórico.
Wondering if the first-ever DSU LATAM 2025 is right for you? Join Alex Hoffman and Al Bala in this bonus episode of the Direct Approach podcast as they dive into proven strategies for direct selling success in Latin America. As featured speakers for the DSU LATAM event happening January 8-9 in Doral, Florida, they’ll also share why you can’t afford to miss this landmark event!
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On the latest episode of Direct Approach Wayne welcomes special guests and industry legends Al Bala and Alex Hoffman to the show for an in depth look at what it takes to build meaningful connections and thrive in Hispanic and Latino regions. With a proven track record in international markets, both Al and Alex offer invaluable insights on cultural understanding, product adaptation, role of technology and more for success in these markets.
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In this special episode, we highlight key insights from the DSN Fall Direct Selling University event. Discover actionable strategies to refine your compensation plans, the game-changing impact of AI in direct selling and how micro-commitment campaigns are driving conversions. You’ll also learn about the importance of building strong leadership, embracing flexibility and leveraging technology to enhance your business. Don’t miss out on these powerful takeaways shaping the future of the industry!
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On the latest episode of Direct Approach host Wayne Moorehead talks with industry experts Heather Chastain, Brett Duncan and Blake Mallen. They’ll dive into industry trends, compensation plan innovations and the complex world of regulatory and compliance issues. Plus, get the surprising truth behind direct selling’s battle with affiliate marketing and learn how to leverage AI to transform your strategies and boost efficiency. They’ll also share their favorite takeaways from the recent DSU.
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In the latest Direct Approach episode, Wayne talks with Amber Olson Rourke co-founder and President at Neora. A Stevie award-winning podcast host and recognized by DSN as a top 40 under 40 executive, Amber is no stranger to the direct selling space. In this candid conversation, she brings a wealth of knowledge on leading through challenges, navigating economic pressures and more. Her unexpected insight into the power of energy could revolutionize the way you approach leadership.
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On the latest Direct Approach episode, Wayne Moorehead and pawTree Founder & CEO Roger Morgan discuss the Test-Learn-Scale approach, elevating brand positioning and enhancing customer retention. A distinguished figure in direct selling, Roger brings extensive experience from his strategic roles at Boston Consulting Group, Walt Disney, Imagineering, and KPMG. He also led pawTree to impressive milestones, such as inclusion in the Inc. 5000 and the DSA Rising Star Award.
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On the latest episode of Direct Approach “Building a Science-First Direct Selling Brand with Staying Power” Wayne and Daniel Picou take an in-depth look at the importance of open communication, cultural sensitivity, and collaboration in building a thriving global enterprise. A successful entrepreneur and Founder and CEO of Three International, Daniel Picou boasts a wealth of experience in the direct selling industry.
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In the latest episode of Direct Approach, Wayne talks with Plexus CEO Gene Tipps. Gene brings over 25 years of experience in the direct selling space, encompassing a diverse range of leadership roles across startups and multimillion-dollar organizations. With a proven track record in operational excellence and strategic oversight, his transition to CEO at Plexus offers a wealth of knowledge that will resonate with aspiring and current leaders.
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This episode of Direct Approach features Ryan Scott, Neumi’s Chief Strategy Officer. Ryan shares Neumi’s inspiring story and explains how they empower distributors and embrace data to keep their strong startup momentum going. Ryan and Wayne are joined by Mike Tingey and Brandon John from Fluid, the innovative company behind the most talked about app in the channel. Learn what the app has done for Neumi and discover what it could do for you!
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This episode of Direct Approach features Peter Maddox, President of Canada’s Direct Sellers Association. Peter provides a Masterclass on how direct selling companies can thrive in Canada and explain the regulatory ins and outs of the market. He’ll also share his expertise on the generational shifts impacting the channel, the vital role of storytelling and how technology fuels future success! Join Wayne and Peter as they cover all this and more in a can’t-miss episode!
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This episode of Direct Approach features Heidi Leist, Founder and CEO of Lemongrass Spa. Heidi shares how her passion for toxin-free skincare products led her to build a thriving company. You’ll discover how Heidi’s innovative approach to marketing and retention has created a culture that emphasizes personal interactions and unwavering belief. And you don’t want to miss her fresh takes on product development and promotions! Join Wayne and Heidi as they cover all this and more in this lively episode!
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Don’t miss this one-of-a-kind episode of Direct Approach featuring Chris
McDermott, CEO of UK-based The 1:1 Diet by Cambridge Weight Plan. Chris shares
fascinating insights from across the pond, including the unique challenges and
opportunities of leading an employee-owned company; powerful PR strategies
specifically for direct selling; and the importance of developing your own leadership
style. Join Wayne and Chris as they cover all this and more in a candid episode! -
This episode of Direct Approach provides a blueprint to sustainable success—you’ll come away with a clear understanding of how PM-International has been able to achieve year-over-year growth for THREE DECADES! Join Wayne and his guest Gordon Hester, PM’s CSO of the Americas. They’ll cover PM’s strategies in a candid conversation full of actionable insights and advice. Next level your growth with key takeaways from PM—#6 on DSN’s Global 100.
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This episode of Direct Approach takes a look at Young Living’s origin story with Mary Young, the company’s inspirational Co-Founder & CEO. Mary recounts how the company started and the lessons they’ve learned about building belief, staying true to your roots and the importance of believing in your products and their potential. You’re sure to be inspired and encouraged by Mary’s story of this successful company built with passion and purpose.
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This episode of Direct Approach provides invaluable insights into Hispanic and Latino markets
with Armand Puyolt, the impactful, inspirational Founder & CEO of Vida Divina. Join Armand as they discuss some surprising strategies regarding international expansion and acquisitions. These philosophies might be just what you need to master this growing market. PLUS—Armand shares the five empowering success secrets he teaches his field. -
This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channel’s stagnant growth. Old recruitment philosophies aren’t getting the results we want, and companies are looking for strategies that ignite and empower their field. Wayne, Heather and Brett will share the success strategies you need to stop the stagnation. PLUS—their favorite moments and key takeaways from DSU—it’s all on the Direct Approach!
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Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!
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