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Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to.
During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space.
Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business.
So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Jacob Shipley, Head of Social Media at Benzinga
LinkedIn: https://www.linkedin.com/in/jacobshipley/
Benzinga: https://www.benzinga.com/
Watch the full Youtube video here:
https://youtu.be/RwsTvHouRWU?si=7vd6ocyNpUP1halg
Takeaways:
Organic social media is a long-term... -
Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.
In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail.
Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience.
If you’re curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you’re in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what’s working right now for brands looking to make an impact.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Matt Hodlofski, Partner at e6 Marketing
LinkedIn: https://www.linkedin.com/in/matt-hodlofski-98194614/
e6 Marketing:
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Eksik bölüm mü var?
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Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.
Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand.
Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development.
If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Oyéta Kokoroko, Founder & CEO at OKOKO Cosmétiques Inc.
LinkedIn: https://www.linkedin.com/in/oyéta-kokoroko-9b52b6160/
OKOKO Cosmétiques Inc.: www.okokocosmetiques.com
LinkedIn OKOKO Cosmétiques Inc.: https://www.instagram.com/okokocosmetiques
OKOKO Mentoring:
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In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns.
Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable revenue driver. Nikita shares his approach to deliverability, walking through what it takes to get emails into inboxes — from SPF records and DMARC setup to domain warmups. They also talk about the challenge of keeping email lists active year-round to make sure brands are top of mind when key shopping times like Black Friday roll around.
Nikita also explains his approach to finding the right balance between promotional and value-driven content in email campaigns, plus the importance of A/B testing to see what resonates with audiences. He shares how SMS can complement email marketing, especially for products with lower price points where a quick, simple message drives conversions.
For brands looking to grow their email list, Nikita suggests a mix of strategies, from website pop-ups to lead generation through social channels. Finally, Nikita talks about how AI tools like ChatGPT help his team generate fresh ideas and create content that engages customers effectively.
Whether you’re a seasoned marketer or just looking to get more out of email, Nikita’s practical approach to email and SMS offers some solid takeaways for today’s fast-paced eCommerce world.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Nikita Vakhrushev, the Founder/CEO of ASPEKT
LinkedIn:
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In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he’s sharing Hoox’s fresh approach to tackling the competition for top-of-wallet status among credit cards.
During their chat, Eitan and Roee explore how Hoox has developed a system for credit card companies to prompt users with targeted offers right at the checkout, boosting engagement without relying on traditional methods like emails or street ads. Roee explains how Hoox leverages zero-knowledge technology to make real-time matches between consumers and their bank offers—without accessing any personal data. This solution provides a smoother shopping experience for users while delivering measurable results for card issuers and banks.
Roee also shares what Hoox learned from taking a more agile approach to sales, transitioning from direct merchant outreach to building strategic partnerships with payment gateways and platforms like MasterCard. By focusing on making smart connections in the payment ecosystem, Hoox is scaling faster and improving activation rates—often by up to 25% compared to the usual methods.
Eitan wraps up the conversation with a look into the future of customer activation, and Roee talks about how Hoox plans to stay ahead by offering low-friction solutions that fit naturally into the consumer’s shopping experience. This episode offers a closer look at what’s possible in fintech with a little creativity and strategic thinking.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Roee Peled, the Co-founder and CRO of Hoox
LinkedIn: https://www.linkedin.com/in/roeepeled/
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Welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Dani Mechlowitz, the Founder & Managing Director at Delta Fulfillment, a UK-based company that specializes in eCommerce fulfillment. Dani's been leading Delta Fulfillment for the past seven years, and he shares a lot of interesting experiences from his journey of growing the business from a small operation into a trusted partner for brands across multiple sectors.
In this episode, Dani talks about what it takes to run a successful 3PL (third-party logistics) company, the importance of building strong relationships with brands, and the challenges that come with handling eCommerce fulfillment and omnichannel operations. He also highlights the need for flexibility in a business like his, where they manage both direct-to-consumer orders and large B2B shipments.
One of the key takeaways from this conversation is how Delta Fulfillment is embracing new trends like subscription services and omnichannel strategies to stay competitive. Dani also touches on how they’re helping brands with TikTok integration, offering behind-the-scenes content and even live sessions from their warehouse to connect with customers in fresh ways.
Whether you’re interested in logistics, eCommerce growth, or finding the right fulfillment partner, Dani’s experiences offer some real lessons for anyone navigating the fast-paced world of eCommerce. Let's get into it!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Dani Mechlowitz, Founder & Managing Director at Delta Fulfillment
LinkedIn: https://www.linkedin.com/in/danimechlowitz/
Delta Fulfilment: https://deltafulfilment.co.uk/
Watch the full Youtube video here:
https://youtu.be/r1bi-22kMx0
Takeaways:
Partnerships are crucial in the fulfillment industry, as brands rely on fulfillment centers to pick, pack, and ship their products accurately and on time.Key metrics for fulfillment include on-time dispatch and order accuracy, which are essential for providing high-quality service to customers.Technology and software tools, such as WMS and integrations with shopping channels, play a vital role in streamlining the fulfillment process and providing transparency to customers.Sustainability is a growing focus in the industry, with brands seeking to reduce plastic usage and make their supply chains more environmentally friendly.Cross-border e-commerce can be effectively managed from a single warehouse, as long as core details are captured correctly and the right carriers and processes are in... -
On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes.
In this conversation, Yoni shares how he grew his companies by providing US-based brands access to high-performing Filipino teams. He talks about the importance of having the right mix between in-house and remote talent, and why it’s crucial to balance strategy and execution. Yoni also touches on lessons learned from growing teams too fast, and how refining focus and setting clear expectations can prevent business inefficiencies.
Listeners will also hear about the challenges companies face when scaling remote teams and how MultiplyMii addresses those by offering tailored recruitment and onboarding solutions. Yoni shares advice on how to avoid common pitfalls, improve onboarding, and ensure that remote hires are integrated into the team effectively.
It’s a conversation packed with practical knowledge about remote team management, the benefits of outsourcing, and strategies for business growth. Let's get into it!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Yoni Kozminski, Co-Founder and CEO MultiplyMii and Escala
LinkedIn: https://www.linkedin.com/in/yonkoz/
MultiplyMii: https://www.multiplymii.com/
Escala: https://www.weareescala.com/
Watch the full Youtube video here:
https://youtu.be/I3XwIK_X_c4
Takeaways:
Building high-performing remote teams is crucial for e-commerce businesses.Strategic minds and clear onboarding processes are essential when scaling remote teams.The challenges of scaling remote teams include planning, recruitment, and onboarding.Bootstrapping requires focus, picking the right battles, and building a profitable business.Achieving work-life balance is important for personal well-being and success in business.Chapters:
00:00 Introduction and Background
01:41 Inspiration for Launching MultiplyMii and Escala
04:01 The Ideal Setup for Hiring and Outsourcing
08:41 Challenges and Solutions for Scaling Remote Teams
14:44 The Onboarding Process and Engagement Models
21:16 Operational Transformation with Scala Management Consulting
25:30 Tips for Bootstrapping
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Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.
In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.
John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.
It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: John Roman, CEO at BattlBox and Co-Host of ASOM
LinkedIn: https://www.linkedin.com/in/john-roman/
BattlBox: https://global.battlbox.com/?redirectFrom=usa-store
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Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic.
In this episode, Christopher talks about the unexpected growth Puma saw when they launched their South Africa eCommerce site and how they quickly adapted to the challenges of balancing supply chains, forecasting, and managing customer demand during such an uncertain time. He also shares his thoughts on how Puma has been using data analytics and AI to get a better understanding of their customers, optimize their operations, and improve profitability.
Christopher explains how Puma has embraced omni-channel strategies and worked closely with brick-and-mortar partners, online marketplaces, and third-party platforms to grow their business. He also touches on the importance of product inventory management and how the company is staying agile in a fast-changing retail environment.
If you’re interested in how data, customer experience, and smart business decisions come together to grow an eCommerce operation, this episode is a great listen. So, sit back and enjoy this conversation between Eitan and Christopher Baird.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Christopher Baird, Head of Ecommerce South Africa at PUMA Group
LinkedIn: https://www.linkedin.com/in/christopher-john-baird/
PUMA Group: https://about.puma.com/en
Watch the full Youtube video here:
https://youtu.be/JwMOT2M64ss
Takeaways:
Agility -
Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.
In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency.
They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations.
Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you’re looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways.
Let’s jump into the conversation with Eitan and Justus.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Justus Klüver - Schlotfeldt, Chief Executive Officer at NeX eCommerce
LinkedIn: https://www.linkedin.com/in/justus-kl%C3%BCver-schlotfeldt-265a5380/
NeX eCommerce: https://nex-network.com/
Watch the full Youtube video here:
https://youtu.be/PaO9AZk4GCw
Takeaways:
NEX is a global acting ecosystem for cross-border e-commerce, connecting technology providers, logistics companies, and... -
Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics.
In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop up. They discuss how platforms like Google and Meta are becoming more competitive, making it harder for businesses to get noticed through traditional methods like SEO and paid search. Eagan also touches on the importance of getting back to the basics—knowing your audience, understanding their needs, and creating content that speaks directly to them.
They also explore how newer approaches like influencer marketing and TikTok can offer fresh opportunities, and why it’s crucial to balance marketing efforts across different stages of the funnel. Whether you’re working on email, SEO, or paid ads, this episode has some great takeaways on how to stay focused in a crowded digital space.
Stay tuned for some valuable strategies and a down-to-earth conversation on what really works in digital marketing today.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Eagan Heath, Digital Marketing Agency Partner at Asymmetric Marketing LLC
LinkedIn: https://www.linkedin.com/in/eagan-heath/
Asymmetric Marketing LLC: https://asymmetric.pro/
Asymmetric Marketing LLC LinkedIn: https://www.linkedin.com/company/asymmetricmarketing
GetFoundMadison: https://getfoundmadison.com/
Watch the full Youtube video here:
https://youtu.be/MmSYdHthSrQ
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In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space.
During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities like organic and paid marketing, to customer retention strategies at the bottom of the funnel. He also discusses how Felina is expanding its product line into athleisure and loungewear, offering a new way to engage both their loyal and new customers.
A key takeaway from the episode is how Nicholas and his team are navigating the challenges of transitioning a legacy brand to the digital space while staying agile. He shares some practical strategies for balancing wholesale and e-commerce, and the importance of understanding your customer, whether online or in-store. There’s also an interesting look at how Nicholas applies his startup experience to keep the team lean, adaptive, and focused on testing new ideas.
It’s a conversation packed with real-world strategies and thoughtful approaches to scaling e-commerce. So, let’s get into it with Nicholas Hernandez.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Nicholas Hernandez, Director of Ecommerce at Felina
LinkedIn: https://www.linkedin.com/in/nicholasfhernandez/
Felina: https://www.felina.com/
Watch the full Youtube video here:
https://youtu.be/eqRWeGd9vi4
Takeaways:
Nicolas Hernandez manages the entire customer funnel at Felina, from top-of-funnel marketing to bottom-of-funnel retention efforts.Felina, a company with a 35-year history in wholesale, has recently transitioned to... -
In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Breanna Greenberg, the VP of Marketing at Stratia Skincare. Breanna has been in the beauty industry for over a decade, working with both big brands and startups, and she shares her journey from starting as one of the first social media managers to leading marketing at a fast-growing skincare company.
Throughout the episode, Eitan and Breanna talk about the changing world of digital marketing, especially in the beauty and skincare space. Breanna explains how Stratia Skincare focuses on educating customers about their skin and staying transparent with their product formulations, instead of just following trends. She also highlights how video content, especially on platforms like TikTok, plays a big role in building customer trust and engagement.
One of the key takeaways is how Breanna's team at Stratia uses employee-driven content and live TikTok events to connect with their audience in a real and authentic way. Breanna also shares how testing new digital tools and platforms early on has helped them stay ahead in a rapidly changing market.
The conversation touches on the balance between new customer acquisition and retention, and how Breanna views marketing as ultimately about driving sales. Plus, listeners will get a peek into her work-life balance and some of the unique hobbies she enjoys outside of work. It’s a laid-back, insightful chat with a lot of useful lessons for anyone in marketing or eCommerce.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Breanna Greenberg, Head of Marketing, Social Media and E-commerce for Stratia Skincare
LinkedIn: https://www.linkedin.com/in/breannagreenberg/
Stratia Skincare: https://www.linkedin.com/company/stratia-skincare/
Watch the full Youtube video here:
https://www.youtube.com/watch?v=AQrrTgHryKw
Takeaways:
Video is incredibly... -
Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.
In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success.
We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do.
So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball
LinkedIn: https://www.linkedin.com/in/adelenasr
Synergy Pickleball: synergypickleball.com
Adele's consulting email: adeleconsulting.com
Adele's consulting page: https://brand.page/adeleconsulting
Watch the full Youtube video here:
https://youtu.be/O6SCGQqSGTY
Takeaways:
Transparency and authenticity are key in brand communication to build trust with customers.Understanding the customer's perspective and simplifying messaging can improve the connection with the audience.Zero party data, competitor research, and user-generated content are valuable sources of information for marketing strategies.Owned media, such as quality content and helpful resources, should be prioritized alongside paid media.Earned media, including social media presence and user reviews, plays a crucial role in building trust and credibility.Adele's new venture, Synergy... -
Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's fast-paced digital environment.
In this episode, we explore Jennifer's journey from working with large agencies to launching her own firm, focusing on a more holistic approach to helping businesses thrive. We’ll touch on the significant shifts in the marketing landscape due to technology, and how agencies can still provide that crucial human touch, especially in creative processes.
Jennifer shares her thoughts on the importance of understanding your brand's message and positioning before jumping into tactics. We discuss the role of data in making smarter marketing decisions and the need for businesses to recognize their strengths and not just follow competitors blindly.
We'll also chat about work-life balance and how Jennifer manages to stay grounded while juggling her responsibilities as a founder and a mom.
So, if you're looking to refine your marketing strategy or simply want to gain some wisdom from Jennifer’s extensive experience, stay tuned! There’s a lot to learn, and I'm sure you’ll find this conversation as engaging as I did.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Jennifer Sutton, Founder & CEO of Bright Marketing
LinkedIn: https://www.linkedin.com/in/jenniferjsutton/
Takeaways:
The agency industry has evolved over the years, with technology playing a significant role in improving efficiency in media planning and buying.Marketing strategies should be intentional and tailored to the brand's unique strengths and target audience, rather than blindly following competitors.Storytelling is a crucial aspect of branding, and brands can learn from the art of filmmaking in conveying their message effectively.Platforms like TikTok have changed the marketing landscape, requiring brands to create authentic and attention-grabbing content in shorter formats.Understanding where your audience is and focusing your marketing efforts on those platforms is essential for success.A well-planned marketing strategy, informed by data and analytics, can lead to better results and ROI. Understanding branding, marketing, and advertising is crucial for effectively reaching and engaging target audiences.Defining the why, what, and how of a business helps in developing a clear messaging and positioning strategy.Monitoring and analyzing data is essential to ensure marketing efforts are generating the desired results.Work-life balance is important, and self-care and community support play a vital role in maintaining overall well-being.Chapters:
00:00 Introduction and Energy in the Business
01:24 Evolution of the Agency Industry
03:49 Technology's Impact on...
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Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America.
In our conversation, we’ll explore how Luis transitioned from working in manufacturing to the cycling industry, the challenges he faced while launching e-commerce operations, and how the pandemic reshaped their logistics and delivery strategies. He’ll share some of the innovative approaches he has implemented to enhance customer experience, including various payment options and assembly processes for their bikes.
We’ll also touch on the competitive landscape of the cycling industry post-pandemic, how to navigate price wars, and the potential for future loyalty programs to keep customers engaged. Plus, Luis will share a fun personal story about his adventurous past in extreme sports and how that led him to a more relaxed approach with cycling today.
So, grab your headphones and join us for a great conversation about the intersection of passion, innovation, and business in the cycling world!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Luis Torres, EMEA- Digital Commerce Operations Manager, Specialized Bicycles Components
LinkedIn: https://www.linkedin.com/in/tmgerardo/
Watch the full Youtube video here:
https://youtu.be/v0MllNYt1oU
Takeaways:
Specialized launched e-commerce in multiple regions, starting with the US, and expanded to other markets like Mexico.The operational side of e-commerce involves setting up digital infrastructure, managing warehouses and logistics, and building relationships with stores.Specialized offers two delivery methods: ship to home and pickup in store. The bikes are pre-assembled and require minimal assembly by the customer.The bike industry is highly competitive, with price wars and a focus on customer satisfaction.Luis Torres has had over 12 bone fractures from participating in extreme sports, but now enjoys a more relaxed approach to cycling and plays golf.Chapters:
00:00 Introduction and Background
13:49 The Launch of E-commerce at Specialized
19:15 Managing the Operational Side of E-commerce
25:29 Payment Solutions and Delivery Processes
30:28 Market Competition in the Bike Industry
33:00 From Extreme Sports to Golf: Luis Torres' Journey
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Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management.
In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where big players, like Shopify and major marketplaces, are dominating the space. We also dive into how AI is playing a role in optimizing operations beyond just content creation and marketing, with a focus on improving efficiency and reducing costs.
If you're an e-commerce brand navigating today’s landscape, you’ll find real, straightforward tips on how to optimize your business, manage costs, and grow smartly in a competitive market. Enjoy the conversation!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Parag Mamnani, the founder and CEO of Webgility.
LinkedIn: https://www.linkedin.com/in/paragmamnani/
Webgility: http://www.webgility.com/
Watch the full Youtube video here:
https://youtu.be/NHuA47Ihf9k
Takeaways:
There has been a shift in the e-commerce industry from focusing solely on revenue growth to prioritizing profitability.Small businesses face challenges in competing with large marketplaces and need to be thoughtful about their channels and customer acquisition strategies.The order management system (OMS) industry is evolving with the rise of platforms like Shopify and the addition of more capabilities.AI has the potential to optimize business operations and finance by leveraging data and providing predictive insights.Webgility offers free onboarding and support to help businesses streamline their accounting operations.Maintaining a work-life balance is important for business owners.Chapters:
00:00 The Shift from Revenue Growth to Profitability in E-commerce
02:34 The Evolution of the Order Management System (OMS) Industry
05:48 Challenges Faced by Small Businesses in the E-commerce Industry
08:19 The Importance of Data and Predictive Insights in AI
10:56 The Role of AI in Business Operations and Finance
15:19 The Onboarding Process and Support Provided by Webgility
20:37 The Significance of Work-Life Balance for Business Owners
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In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.
His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.
During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.
If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.
Let’s get started!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Greg Rollett, Head of Growth at The Grommet
LinkedIn: https://www.linkedin.com/in/gregrollett/
The Grommet: https://thegrommet.com/
Watch the full Youtube video here:
https://www.youtube.com/watch?v=miVxSquhoBE
Takeaways:
Building personal connections with customers is crucial in the early stages of any business.Video is a powerful tool for storytelling and creating trust.Consistency and authenticity are key to successful content creation.Live video and Q&A sessions help engage the audience and generate content ideas.Capturing ideas and using AI can help generate content ideas.The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.Create products that solve real problems and serve a passionate community.Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.Chapters:
00:00 Introduction and Greg's Background
02:51 The Power of Video Production in E-commerce
06:29 Creating Personal Connections and Trust
08:41 Consistency and Authenticity in Content Creation
10:27 Generating Content Ideas with AI and Capturing Ideas
15:09 The Bottom Line: Building an Email List and Increasing...
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Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.
In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.
Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Enrico Fantaguzzi, Co-Founder, Digital Fashion Academy
LinkedIn: https://www.linkedin.com/in/enricofantaguzzi/
Digital Fashion Academy: https://www.digitalfashionacademy.com/
Watch the full Youtube video here:
https://youtu.be/_2awEUO21A8
Takeaways:
Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.Chapters:
00:00 Introduction and Discussion on the Heat in Italy
04:25 Trends and Challenges in the Fashion Industry
08:41 Roadmap for E-commerce Profitability
13:28 The Role of Data Analysis in E-commerce
19:16 Choosing the Right Channels for E-commerce Growth
25:46 The Importance of Data Analysis in E-commerce
31:29 Introducing the Digital Fashion Academy
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In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product.
We dive into topics like how building genuine connections can make or break your success, and Bob breaks down his well-known "Go-Giver" methodology that’s helped countless businesses thrive. You’ll hear about the importance of asking the right questions, listening carefully, and understanding your customer’s needs. He also touches on how this approach isn’t just for face-to-face interactions but applies to digital experiences and e-commerce too.
If you’re running a business, trying to improve your sales process, or just want to rethink how you’re building relationships, you’ll find this conversation helpful. Bob's approach to focusing on providing value and creating long-term relationships is a mindset shift that could change how you see success in business. Let's get started!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Bob Burg, Burg Communications, Inc.
LinkedIn: https://www.linkedin.com/in/bobburg/
The Sales Hive: https://saleswiselive.com/
Burg's daily impact: https://burg.com/daily-impact/
Watch the full Youtube video here:
https://youtu.be/YgMKJzI_NPM
Takeaways:
Sales is about discovering what the other person needs, wants, or desires and helping them to get it.The key to successful selling is focusing on the other person's needs and providing value.The five laws of stratospheric success are the laws of value, compensation, influence, authenticity, and receptivity.Discovery is a crucial part of the sales process to understand the customer's perspective and tailor the benefits of the product or service to their needs.Shifting the focus from getting to giving and consistently providing immense value to others is a powerful approach in business.Chapters:
00:00 Introduction and Background
04:09 Transforming to an Other-Focused Approach
06:15 The Importance of Discovery in Sales
09:34 The Five Laws of Stratospheric Success
13:23 Implementing the Methodology in Direct-to-Consumer Scenarios
15:09 The Go-Giver Book and Methodology
19:51 Connecting Values and Customer Pains
25:22 The Go-Giver Success Alliance
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