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Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets.He is ready to share his new vision for the world. He recently released a new book called Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination.
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> Here’s a glimpse of what you would learn….
Challenges faced by e-commerce brands due to rising competition, particularly on platforms like Amazon.Importance of brand differentiation in a saturated market.Strategies for combating commoditization and maintaining unique value.Introduction of the "universe of differentiation" with 12 distinct strategies.Examples of successful differentiation strategies, such as definitive cause alignment and product heritage.The role of storytelling and brand identity in creating consumer connections.Importance of exclusivity and scarcity in driving demand and maintaining premium pricing.Need for cohesive and professional brand assets to enhance customer perception.Emphasis on authenticity and approachability in branding efforts.Resources and exercises for further exploration of brand differentiation strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes marketing expert Jesse James Wroblewski, author of "Marketing for Supervillains." They discuss strategies for e-commerce brands to differentiate themselves amidst rising competition, especially on platforms like Amazon. Jesse emphasizes the importance of creating a unique brand identity through exclusivity, storytelling, and cause alignment. He shares practical examples and exercises to help brands stand out. Key takeaways include the need for strong brand development, professionalizing brand assets, and leveraging unique differentiators to foster customer loyalty and drive profitable growth.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Invest in Brand Identity Development: Focus on building a unique, strong brand identity rather than relying on generic, private-label products. A well-developed brand that resonates with its target audience can command higher prices and maintain long-term loyalty. Align your brand with a clear cause or lifestyle that sets you apart from competitors.
Action Item #2: Polish Your Brand Assets: Ensure all your brand elements, such as logos, packaging, and messaging, are cohesive and professional. Avoid disjointed branding efforts from multiple sources and aim for a unified brand presence that elevates customer perception and fosters trust.
Action Item #3: Leverage Differentiators to Stand Out: Identify and emphasize unique aspects of your brand that competitors cannot easily replicate, such as exclusivity, product heritage, or a unique process. Differentiating through factors like scarcity or aligning with a specific niche or identity can create excitement and loyalty among customers.
Resources mentioned in this episode:Midjourney
Meta Ads
TikTok Ads
Marketing for Supervillains: Diabolical Tips on Differentiation and Commoditization and World Domination on Amazon
The Win Without Pitching Manifesto on Amazon
Blackened Whiskey
Ginsu
Caden Lane
Mr. Bubble on Amazon
Green Giant
Toms
Ben & Jerry's
Doctor Squatch
Magic Spoon
Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast -
Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets
> Here’s a glimpse of what you would learn….
Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
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Sreenath is the founder and CEO of a technology company called Intentwise. As the likes of Amazon and Walmart share more data than ever before, at Intentwise their goal is to help brands and agencies make the most of all this data.Highlight Bullets
> Here’s a glimpse of what you would learn….
Importance of data in e-commerce for competitive advantage.Evolution of data availability and its impact on sellers.Types of questions sellers should ask to leverage data effectively.Categories of questions: operational, diagnostic, and strategic.Practical examples of operational insights for tracking performance.Case studies demonstrating successful data utilization by sellers.The significance of understanding competition at the product level.Tracking customer behavior, including repeat purchases and lifetime value.The necessity of data organization and visualization for quick insights.Actionable steps for sellers to harness data for informed decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Sreenath Reddy, CEO of Intent Wise, about leveraging data to scale e-commerce businesses. They emphasize the importance of data from platforms like Amazon and Walmart for gaining a competitive edge. Srinath shares insights on organizing and visualizing data, tracking key metrics like customer lifetime value and repeat purchase behavior, and identifying true competitors. He advises creating a roadmap of critical questions, ensuring data quality, and using technology to streamline data management. This episode provides actionable strategies for e-commerce entrepreneurs aiming to scale to eight figures and beyond.
Here are the 3 action items that Josh identified from this episode:
Develop a Roadmap of Questions: Sellers should create a list of key questions they want to answer using data, ensuring they have a clear focus on what insights are necessary for their business.Visualize Data: It's crucial to have tools in place to visualize data effectively. Whether through internal development or third-party tools like Intent Wise, sellers need to see how their inventory, ad performance, and organic rankings interact.Leverage Data for Decision-Making: Sellers must establish processes to analyze data regularly and use those insights to inform strategic decisions. In an increasingly competitive landscape, those who can harness data effectively will have a significant advantage.Resources & Links Section
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] WiseAmazon Marketing CloudAWS APISelling Partner APIPower BIChatGPTMade to Stick by Chip and Dan HeathRick Watson on RMW Commerce ConsultingSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript Area
Josh 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova, and Michael Gerber, author of the E-myth. Today I am speaking with Srinath Reddy, the founder and CEO of Intent Wise, and we are going to be talking a lot about how you can use data that Amazon and Walmart and all the marketplaces are giving you in order to create a com...
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David was an Amazon Seller himself and he had a hard time connecting with affiliates. This roadblock inspired David to create Archer Affiliates and he now connects Amazon sellers with influencers, publishers, and affiliates.Highlight Bullets
> Here’s a glimpse of what you would learn….
Importance of affiliate marketing for Amazon sellersStrategies for creating a successful affiliate networkTypes of products that perform well in affiliate marketingCommission structures and competitive rates for affiliatesEngaging and building relationships with affiliatesUtilizing promotions and discounts to drive salesLeveraging external traffic to enhance visibility on AmazonThe role of PR agencies in connecting with media publishers and influencersTesting and iterating marketing strategies for optimal performanceNetworking within the e-commerce community for growth and learningHere are the 3 action items that Josh identified from this episode:
1. Integrate Affiliate Marketing into Your Overall Strategy:
Treat affiliate marketing as a core part of your marketing strategy, not just an add-on. This means aligning it with your PPC efforts and overall sales goals, and using platforms like Archer Affiliates to connect with the right influencers and publishers.
2. Set Competitive and Strategic Commission Rates:
Calculate a competitive commission by combining your Amazon brand referral bonus with your advertising cost of sales (ACoS). This will help you attract quality affiliates by offering them a fair share of the profits.
3. Focus on Audience Alignment When Choosing Affiliates:
Ensure that the affiliates you choose have audiences that are genuinely interested in your products. Use platforms like Archer Affiliates and social media to find influencers whose audience aligns with your target market.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AffiliatesAmazon Associates ProgramSlickdealsDeal NewsBest ReviewsLevantaPerch Plus Program$1 Billion Seller Summit12 Rules for Life by Jordan Peterson12 More Rules for Life by Jordan PetersonThe Subtle Art of Not Giving a Fck* by Mark MansonSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I am speaking with David Katz of Archer Affiliates, and we're going to be talking about how to create know a no brainer affiliate network to be able to propel your sales on Amazon even further. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to David Katz.
Josh Hadley 00:00:46 David was a former Amazon seller himself and he had a hard time connecting with affiliates. Therefore, this roadblock inspired David to create Archer affiliates, and he now connects Amazon sellers with influencers, publishers, and affiliates. With that introduction, welcome to the show David.
David Katz 00:01:00 Hey, how's it going, Josh? Thanks for having me on, man.
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Trever is the Founder and one of the Managing Directors of Objective, Investment Banking & Valuation, and is focused solely on the Investment Banking Group, which offers sell-side advisory. Trever has 20+ years of investment banking, acquisition, and strategy experience advising middle market companies on transaction execution and strategy.Highlight Bullets
> Here’s a glimpse of what you would learn….
Maximizing business valuation for e-commerce companies.Current state of the e-commerce acquisition landscape.Role of private equity in influencing valuations.Characteristics of attractive e-commerce businesses for buyers.Importance of sales channel diversification beyond platforms like Amazon.Trends in specific sectors, such as health and beauty, and their market performance.Strategies for e-commerce entrepreneurs preparing for a potential sale.Managing unsolicited acquisition offers and setting clear expectations.Importance of accurate financial data and comprehensive accounting practices.Selecting the right advisors for maximizing sale value and navigating the sale process.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Trever Acers, founder and managing director at Objective Middle Market Investment Bank. Trever, with over 20 years of experience in investment banking, shares strategies for e-commerce entrepreneurs to maximize their business valuation. Key insights include understanding target and "sell now" numbers, diversifying sales channels, leveraging customer data, and maintaining a resilient supply chain. Trever also emphasizes the importance of selecting the right advisor and preparing for unsolicited offers. This episode is a must-listen for business owners aiming to scale their companies and achieve a successful exit.
Here are the 3 action items that Josh identified from this episode:
1. Diversify Sales Channels and Products: To attract private equity buyers, ensure your business is not overly reliant on a single sales channel like Amazon. Expanding into wholesale, retail, and direct-to-consumer channels, as well as offering a variety of products, reduces risk and enhances your company's appeal.
2. Prepare Financials and Strategy Well in Advance: Begin preparing for a potential sale at least three years ahead. Clean up financial records, set clear valuation goals, and have a methodology in place to manage unsolicited acquisition offers. This proactive approach ensures you are ready to engage with serious buyers when the time is right.
3. Engage Multiple Buyers and Highlight Synergies: When considering a sale, engage with multiple potential buyers to increase competition and leverage in negotiations. Discuss potential synergies early in the process to demonstrate how your business can add value to the buyer's portfolio, which can justify a higher sale price.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] IBVTraction by Gino WickmanTikTok for E-commerceSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Trevor Akers. Trevor is the founder and one of the managing directors at Objective Middle Market Investment Bank, and we are going to be talking a lot about how to maximize your business for a premium valuation that will not only help if and when you decide to sell, but to help you stay in business for decades to come. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ...
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Bill is a young charismatic business owner that has successfully lead multiple companies and teams to victory. He started selling products at 12 years old and has spent the last 20 years obsessed with learning and mastering business. He now owns multiple businesses and does consulting to share his wisdom, knowledge, and resources with other small businesses.
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> Here’s a glimpse of what you would learn….
Transition from traditional retail to Amazon salesGrowth of Redirect brand after Shark Tank appearanceImportance of effective marketing strategies in e-commerceNavigating challenges in the Amazon marketplaceCustomer concentration concerns and risk managementAdapting to market changes and competitionExploring omnichannel sales strategies beyond AmazonThe role of innovation and intellectual property in business successSelecting the right partners and agencies for growthEmbracing technology and AI in e-commerce operationsIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bill Teter, a successful entrepreneur and consultant. Bill shares his journey with Redirect, a brand known for its magnetic eyeglass holder that gained traction after appearing on Shark Tank. Initially, Redirect had no revenue from Amazon, but it eventually shifted to where Amazon accounted for 95% of their sales. Bill provides insights into navigating the Amazon marketplace, the importance of effective marketing strategies, and critical decision-making processes. He emphasizes innovation, choosing the right partners, and exploring new market segments to scale a business successfully.
Here are the 3 action items that Josh identified from this episode:
1. Understand and Monitor Your Business Metrics:
- Conduct a Financial Audit: Regularly review financial statements to ensure you have a clear understanding of your business’s financial health.
- Set Clear KPIs: Establish and track key performance indicators (KPIs) like customer acquisition cost (CAC) and return on ad spend (ROAS) to align with your business goals.
- Use Analytics Tools: Leverage platforms like Google Analytics and Amazon Seller Central to monitor and analyze your business performance effectively.
2. Adapt to Market Changes by Diversifying:
- Market Research: Continuously conduct market research to stay updated on trends and competitor strategies.
- Product Diversification**: Explore and introduce new, unique products to your lineup to mitigate risks and enhance your market position.
- Cost Management: Implement strategies to optimize your supply chain and reduce costs to counteract margin compression and improve profitability.
3. Explore Omnichannel Strategies Beyond Amazon:
- Wholesale Partnerships: Identify and build relationships with wholesale partners to expand your distribution network and improve margins.
- Diversify Sales Channels: Explore additional marketplaces such as Shopify, Walmart, and TikTok Shop to reach a broader audience.
- Integrated Marketing: Develop marketing campaigns that leverage multiple channels to boost brand awareness and drive sales across different platforms.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Seller AccountShark TankAmazon FBABrand RegistryMarketplace PulseChatGPTExtreme Ownership by Jocko WillinkShark Tank Appearance - Rick Hopper's pitchAlex Hormozi
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
Sponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Guests include Kevin King, Aaron Cordova's Michael E Gerber, author of the E-myth. And today I am speaking with Bill Teeter of Guid...
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Burak has 8 years of experience living in China and sourcing thousands of products, he brings valuable insights into global supply chain and inventory management, eCommerce, and logistics. He has been a speaker on various podcasts and events, such as Alibaba Co-Create. Finally, he hosts Forceget's YouTube channel, where he shares industry insights and updates.Highlight Bullets
> Here’s a glimpse of what you would learn….
Current challenges faced by Amazon sellers, including rising fees and increased competition.Impact of inventory placement fees on seller profitability and distribution strategies.Recommendations for diversifying sales channels beyond Amazon to mitigate risks.Importance of understanding landed costs and managing supply chain expenses.Pros and cons of using Amazon Global Logistics (AGL) for shipping and fulfillment.The role of freight forwarders in optimizing logistics and maintaining control over shipments.Emphasis on data-driven marketing strategies for better inventory management and sales performance.Opportunities in the wholesale market for expanding reach and customer base.The significance of long-term vision and adaptability in e-commerce business strategies.The influence of AI tools and proactive customer service on enhancing operational efficiency.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Burak Yolga, founder and CEO of Forceget Supply Chain Logistics. The discussion centers on the challenges Amazon sellers face, including rising fees and increased competition. Burak shares insights on optimizing supply chains, understanding landed costs, and the importance of diversifying sales channels beyond Amazon. He emphasizes the need for effective inventory management and proactive customer service. Burak also highlights the benefits of leveraging AI tools like ChatGPT for market insights and content creation. This episode provides valuable strategies for scaling e-commerce businesses to 8 figures and beyond.
Here are the 3 action items that Josh identified from this episode:
1. Diversify Sales Channels to Mitigate Risks:
- Explore Alternatives: Don't rely solely on Amazon. Begin exploring and testing other marketplaces like Shopify, Walmart, and emerging platforms like Temu and Shein to diversify your revenue streams.
- Analyze Costs: Regularly conduct a comprehensive analysis of all your expenses related to fulfillment, PPC, and logistics to identify areas where you can reduce costs and improve profitability.
2. Optimize Inventory Management and Fulfillment Strategies:
- Evaluate Third-Party Logistics: Consider using third-party logistics providers to maintain better control over your inventory distribution, especially in light of Amazon’s new inventory placement fees.
- Monitor Inventory Levels: Use data-driven tools to monitor your inventory closely and avoid overstocking, which can lead to increased storage fees and reduced cash flow.
3. Leverage Technology and Stay Informed on Industry Trends:
- Invest in AI and Digital Tools: Stay ahead of the curve by embracing AI and digital tools for managing shipments, optimizing inventory, and enhancing overall operational efficiency.
- Stay Informed: Continuously educate yourself on the latest e-commerce and supply chain trends to adapt quickly to market changes and maintain a competitive edge.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Supply Chain LogisticsAmazon FBAShopifyGoogle AdvertisementsTikTok ShopWalmartAmazon CanadaChatGPTAtomic HabitsTiny HabitsKian Golzari in LinkedInTim Jordan in LinkedIn
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
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Paul is an experienced attorney with nearly 20 years in complex tax, litigation and M&A matters. Paul is also a trusted resource in the eCom world, regularly quoted in the press on matters involving Amazon and eCommerce, and was the most-cited resource in the House Antitrust Committee’s report on Amazon’s business practices.Highlight Bullets
> Here’s a glimpse of what you would learn….
Current challenges faced by Amazon sellers, particularly the "purge" of resellers.Increased scrutiny on invoices and sourcing requirements imposed by Amazon.Rising fees and their impact on sellers' profit margins.Intellectual property (IP) challenges, especially regarding infringement from overseas sellers.Legal strategies for protecting IP rights and enforcing compliance.The importance of maintaining proper documentation and compliance with Amazon's regulations.Trends in Amazon's enforcement practices and the consequences for non-compliance.The need for a unified lobbying effort among Amazon sellers to advocate for their interests.Predictions for future compliance requirements and the necessity for sellers to prepare in advance.The role of services like Seller Basics in helping sellers manage account health and avoid suspensions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Paul Rafelson, an attorney with nearly 20 years of experience in tax litigation and M&A. Paul, affiliated with the Rafelson Law Firm and Seller Basics, discusses the current challenges Amazon sellers face, particularly the "purge" of resellers. He highlights increased scrutiny on invoices, rising fees, and the importance of compliance. Paul introduces Seller Basics, a cost-effective service designed to help sellers manage account health and prevent suspensions. The episode underscores the need for proactive legal strategies and compliance to navigate Amazon's evolving marketplace.
Here are the 3 action items that Josh identified from this episode:
1. Strengthen Documentation and Compliance Practices: Ensure that all invoices and sourcing documents are meticulously organized and easily accessible.
2. Proactively Protect Intellectual Property (IP): Register your trademarks, copyrights, and patents as early as possible.
3. Diversify Sales Channels and Optimize Cost Structure: Consider expanding to other e-commerce platforms to reduce dependency on Amazon.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] BasicsEdison IPCalifornia's Proposition 65Marketplace PulseChatGPTHilton HartOutliers by Malcolm GladwellBillion Dollar Seller SummitSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Related Episode(s):Episode Sponsor
Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript Area
Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of The E-myth. Today I'm speaking with Paul Rafelson of the Rafelson law Firm and seller Basics, and we are going to be talking a lot about how you can protect your brand through the Amazon purge that is currently underway right now. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I provide hands-on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough. Com. That's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Paul Rafelson.
Josh Hadley 00:00:48 Paul is an experienced attorney with nearly 20 years in co...
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Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets
> Here’s a glimpse of what you would learn….
Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.
Here are the 3 action items that Josh identified from this episode:
Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand’s credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product’s appeal and visibility on Amazon.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube Channel
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.
Josh Hadley 00:00:47 Ian, togeth...
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Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.
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> Here’s a glimpse of what you would learn….
Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.
Here are the 3 action items that Josh identified from this episode:
Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...
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Chris is a successful entrepreneur whose resume includes successful ventures in marketing, import/export, Brand Creation, and consulting. Over the years, he has built and sold several companies while also assisting numerous brands in achieving rapid growth on Amazon. Currently, he is a seven-figure Amazon seller and a consultant for multiple companies, specializing in brand protection on the platform.Highlight Bullets
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Strategies for enforcing intellectual property (IP) rights on Amazon.Challenges faced by seven-figure Amazon sellers, including rising fees and competition.The impact of resellers and hijackers on brand integrity and pricing.Opportunities and challenges of selling through retail channels, such as Walmart.The importance of a robust IP protection strategy, including trademarks and patents.The Amazon Transparency Program and its role in preventing counterfeiting.Protecting Minimum Advertised Price (MAP) across multiple sales channels.Recommendations for developing a comprehensive IP protection strategy.The significance of monitoring and addressing unauthorized sellers on Amazon.Resources and tools for enhancing e-commerce operations and brand protection.
In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Chris Lyell shares strategies for enforcing intellectual property (IP) rights on Amazon, protecting brands from hijackers and resellers, and overcoming challenges faced by seven-figure Amazon sellers. Chris discusses the importance of Amazon's Transparency Program to combat counterfeit products and protect listings. He also highlights the complexities of maintaining Minimum Advertised Price (MAP) across multiple sales channels and offers actionable advice for developing a robust IP protection strategy. The episode provides valuable insights for business owners aiming to scale their e-commerce operations and safeguard their brands.Here are the 3 action items that Josh identified from this episode:
Develop a Comprehensive IP Protection StrategyInclude trademarks, copyrights, and patents to reduce competition.Utilize Brokers and Industry ContactsNavigate retail opportunities effectively with the help of experienced brokers.Implement a Robust Monitoring StrategyProtect Amazon listings from unauthorized sellers, especially after entering retail channels.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] APEX ProgramFaireAmazon Brand RegistryAmazon Report Violation ToolAmazon Transparency ProgramAveryOpenAI / ChatGPTData DiveBillion Dollar Seller SummitTools of TitansSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I'm speaking with Chris Lyell, and we're going to be talking about how you can enforce your rights on Amazon to not only protect your IP, your intellectual property, but how you can create a digital moat around your business to protect you from hijackers, resellers and all that good stuff. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious entrepreneur and looking for a partner who can help take your business to the next level, my team and I bring that hands-on experience, the strategic insights, and the resources ready to fuel your growth. So if you or someone you know is ready to scale and looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's ecom with two M's and let's turn your dreams into reality.
Josh Hadley 00...
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Chelsea Cohen is an Amazon inventory & FBA fees expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software now part of the Carbon6 ecosystem. She has helped hundreds of 7 & 8-figure sellers increase profitability through stockout avoidance and fee prevention. Chelsea has been featured on Billion Dollar Sellers Summit, 7-Figure Sellers Summit & Prosper Show, among others.
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Challenges faced by Amazon sellers in the current economic climate.Hidden costs and fees associated with selling on Amazon.Importance of understanding unit economics for profitability.Strategies for managing aged inventory to avoid high storage fees.The impact of shipping costs and the need for effective cash flow management.Inventory forecasting and its role in financial planning.Data-driven decision-making for optimizing inventory management.Liquidation strategies for excess inventory.The future of selling on Amazon and potential profit margin challenges.Actionable takeaways for sellers to improve inventory management and reduce costs.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chelsea Cohen, CEO of SoStocked, an Amazon inventory management software. They discuss the hidden costs and fees Amazon sellers face, especially in the current economic climate. Chelsea shares insights on understanding unit economics, managing shipping and storage fees, and the importance of inventory forecasting. She highlights strategies to mitigate these costs, including negotiating supplier terms and optimizing product packaging. The episode provides actionable advice for Amazon sellers aiming to improve profitability and navigate the complexities of e-commerce.
Here are the 3 action items that Josh identified from this episode:
Negotiate Supplier Terms: Explore creative payment terms with suppliers to maintain cash flow and avoid locking up inventory.Focus on Aged Inventory: Implement a plan to manage aged inventory proactively, ensuring that products are sold before incurring high storage fees.Optimize Product Packaging: Reassess product packaging to ensure it meets Amazon's requirements and potentially reduces FBA fees.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Six EcosystemAmazon Global Logistics (AGL)SoStockedSeller InvestigatorsPPC EntourageAmazon Liquidation ProgramBillion Dollar Seller SummitProsper ShowTravis Ziegler's on LinkedInThe One Thing by Gary KellerTomer Rabinovich on LinkedIn
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedIn
Special Mention(s):Related Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chelsea Cohen, the CEO of So Stock. Com in Amazon inventory management software. And we're going to be talking about all the hidden costs and fees that Amazon is charging you, how to identify them, and how to reduce them so that you are more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring on that hands-on experience, strategic insights, and the resources needed to help fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.
Josh Hadley 00:00:44 Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super exci...
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Colin Raja has been deeply immersed in the Amazon industry for nearly a decade. Over the years, he has developed 2 7-figure brands, and now he is focused on helping other brands achieve similar success. His approach is entirely data-driven and recently, he executed a $4 million launch with just one product.
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Strategies for launching products on AmazonTransition from traditional product launches to data-driven approachesImportance of keyword optimization in product visibilityBackend optimization and its role in product rankingUnderstanding Amazon's browse nodes and product categorizationAligning product types and item types for better indexingThe significance of General Ledger (GL) matching in Amazon's fee structureContinuous monitoring and optimization of product listingsUtilizing customer reviews and feedback for keyword relevancyEffective pricing strategies and their impact on conversion ratesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Colin Raja, a veteran Amazon FBA seller turned consultant. Colin shares his decade-long expertise in launching products on Amazon, emphasizing a shift from traditional methods to a data-driven approach centered on keyword optimization. He discusses the importance of backend optimization, understanding Amazon's browse nodes, and aligning product types for improved visibility and ranking. Colin also provides actionable strategies for optimizing product listings, leveraging PPC data, and continuously monitoring performance to enhance product launches. This episode offers invaluable insights for experienced Amazon sellers aiming to scale their businesses.
Here are the 3 action items that Josh identified from this episode:
1. Optimize Your PPC Campaigns:
- Action: Regularly review your PPC data to identify high-performing keywords and adjust your strategy to focus on these. Use the insights gained to refine your keyword targeting and improve your product listing’s visibility.
- Why: This helps in effectively leveraging the data to drive more targeted traffic and increase conversions.
2. Ensure Accurate Product Categorization:
- Action: Verify that your product is listed in the correct category and browse node using Amazon's Browse Tree Guide. Regularly check for any changes in categorization that might affect visibility.
- Why: Proper categorization ensures that your product appears in relevant searches, enhancing its discoverability and ranking.
3. Utilize Customer Reviews for Keyword Optimization:
- Action: Monitor customer reviews for frequently mentioned keywords and integrate these into your product listings. Run targeted PPC campaigns using these keywords to boost visibility.
- Why: Engaging with reviews and incorporating relevant keywords can improve your product’s search relevance and ranking on Amazon.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Seller CentralAmazon Browse Tree GuideProduct Pinion99 DesignsCloudy AIThe Untethered Soul by Michael SingerVine Reviews
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Colin Raja. Colin is a veteran Amazon FBA seller turned consultant, and today we are going to be talking about all the secrets to la...
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Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets
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Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.
Here are the 3 action items that Josh identified from this episode:
1. Assess and Build Your Team’s Shopify Skills
- Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.
- Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.
2. Optimize Your Amazon Performance Before Transitioning
- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.
- Leverage Promotional Tools: Make full use of Amazon’s promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.
3. Develop a Robust Shopify Marketing Strategy
- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.
- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...
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Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing Magazine
In our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies
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Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:
A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.
Action Item #2: Leveraging AI Tools for Personalized Marketing:
Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.
Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):
Adam “Heist” Runquist on LinkedIn -
Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month.
In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.
He has spoken in front of tens of thousands of people across the world and is on a mission to empower people to a life of entrepreneurship and success.Highlight Bullets
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Challenges and strategies for e-commerce businesses, particularly on AmazonMargin compression and the need for brands to differentiate themselves through innovative products and designDiversifying to other marketplaces such as TikTok and WalmartStrategies for leveraging TikTok's platform, including partnering with creators and offering commissionsProduct ideation process at Zulay Kitchen and the role of category managersOrganizational structure of Zulay Kitchen and the roles and responsibilities of various teamsFinancial aspect of product launches and the strategy of pricing products competitivelyDefensive strategies for brands facing aggressive competition on AmazonSamurai Seller's managed services and automation toolsImportance of continually creating and innovating to stay ahead in the competitive marketIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Launching new products is essential for growth.Action Item#2 Operational efficiency is crucial for scaling your business.
Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] KitchenSamurai SellerMr. PenNature's Bounty FTC Lawsuit on AmazonZulay’s Kitchen Milk FrotherAaron Cordovez's websiteNexus Capital's websiteJabran Niaz on LinkedInScientology A New Slant on Life by L. Ron Hubbard
Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-...
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Lesley Hensell is co-founder of Riverbend Consulting, whose 85+ employees solve problems for e-commerce sellers. Lesley oversees Riverbend’s service team, and she has personally helped hundreds of sellers get their suspended Amazon accounts and ASINs back up and running. She has been an Amazon seller for more than a decade. lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism andan MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses.
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> Here’s a glimpse of what you would learn….
Importance of testing products sold on AmazonTypes of testing required for different product categoriesCommunicating with Amazon when disputing testing requirementsCosts associated with testing and using recommended labsReview manipulation issues and tactics leading to account suspensionsMarketing practices and review manipulationAppeal process for Amazon suspensions and dispute-only appealsChallenges and frustrations of dealing with Amazon account suspensionsEscalating issues to Amazon's executive seller relations teamRecommendations for influential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Prioritize Product Testing Compliance: Ensure that all necessary testing documents, especially for products related to children, babies, ingestibles, and topicals, are readily available.Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots.
Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes.
Resources mentioned in this episode:
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] ConsultingAmazon IncubatorWish with WingsHallie's Heroes on InstagramFTC lawsuit against AmazonEPA consent decree with AmazonCPSIA testingREACH testingAmazon's Appeal ProcessRescue Time -
Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand.
Highlight Bullets> Here’s a glimpse of what you would learn….
Power of affiliate marketing for Amazon sellersSuccess of Levanta's platform in driving revenue through affiliate marketing on AmazonImportance of finding the right influencers and creators to promote a productStrategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discountsProcess of recruiting affiliates and standing out among constant messagingManaging affiliates and ensuring their continued engagementTips for affiliate marketing and engaging affiliatesBenefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaignsImportance of diversifying sales channels and the potential for incremental revenue through affiliate marketingRecommendations for influential books, productivity tools, and industry figures to follow in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.
Action Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]
Resources & Links SectionSpecial Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript ... -
Matt Putra, an experienced CFO and founder of EightX. Matt will be sharing insights on negotiating better terms with suppliers, including extending payment periods (net 30, extra safety stock, etc.), through effective forecasting strategies.Highlight Bullets
> Here’s a glimpse of what you would learn….
Common mistakes made by e-commerce brand ownersStrategies to make businesses more profitable and bring in more cashAdding fixed costs too earlyBuying too much inventory for the wrong SKUsStruggling to scale ad spendingOptimizing SKU management and cash flow strategiesDifferent financing options for ecommerce businessesManaging inventory and ensuring stock levels are maintainedQuick wins with credit cards for ecommerce businessesTop three actionable takeaways for ecommerce business ownersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.
Action Item#2 Build strong relationships with suppliers to negotiate favorable terms, impacting cash flow positively.
Action Item#3 Explore creative financing options, such as stacking credit cards and leveraging different financing tools, to gain a competitive edge.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected] Putra's company, EightXKickfurtherSellersFiUpworkAmex Plum CardRampBrexTraction by Gino WickmanOfficeVibeTaylor Holiday from Common Thread Collective in LinkedInPreston Rutherford in LinkedIn
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast -
Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth.
Highlight Bullets> Here’s a glimpse of what you would learn….
Effective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 The importance of delegation and freeing up time for impactful work.Action Item#2 Identifying key levers for business growth.
Action Item#3 Creating a company wiki and SOP document to streamline operations.
Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: [email protected]: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)
Resources mentioned in this episode:Special Mention(s):
Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):
“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at [email protected] and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Transcript Area
Josh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints.
Josh Hadley (00:00:50) - There...
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