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In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at homewares company Piglet in Bed. Rhiannon discusses the importance of building a strong brand identity. She shares how Piglet in Bed have approached short-form video content on platforms like TikTok to build brand awareness and grow their community to 100k followers. She also talks through why the DTC brand is starting to open brick-and-mortar stores.
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In this episode of Ecommerce Marketing 101, we’re joined by Rebecca Polding, Senior Digital Trading Manager at pet food brand Forthglade. Rebecca talks us through relaunching their Shopify site in just 18 weeks, where she goes for marketing inspiration, and how they’ve set up their recurring revenue subscription programs.
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In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps. Matt explains how the brand approached restarting their paid acquisition efforts in 2023. He covers how using a variety of paid media creative can help to reach different advertising goals and ecommerce targets.
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In this episode of Ecommerce Marketing 101, we’re joined by Yang Liu, Founder and CEO of materials science company JustWears. Yang explains the journey of JustWears as a challenger brand with environmental and social messaging at its heart.
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In this episode of Ecommerce Marketing 101, we’re joined by Josh Lewis, Senior Growth and Ecommerce Manager at performance drink brand MOJU. Josh explains how the brand adapted to selling their products online, their approach to their website redesign, and how they made successful videos for their Meta ad campaigns.
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In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory. Ben explains the brand’s approach to customer lifecycle marketing, highlighting the strategies to tailor customer journeys to their unique behaviours and provides insights on how to scale subscription revenue.
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In this episode of Ecommerce Marketing 101, we’re joined by Ankur Goyal, Vice President of Growth at baby care brand Coterie. Ankur explains how the brand has used customer data to inform and develop growth strategies that set them apart from their competitors, delving into their ambassador programme and cross-platform social approach.
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In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films who make thumb-stopping video ads for DTC brands. We talk through why brands should take a social-first approach to content, the psychology of what makes a great video ad, and how brands can film for multiple platforms on a single shoot.
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In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, the Head of Social Media & Creators at DTC paint brand Lick. Amie talks us through building an organic, community-focused social presence, successfully launching on TikTok, and their recent collaboration with iconic brand Heinz.
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In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson. Formerly the Head of Growth at DR. VEGAN, Sophie has recently taken on the role of Head of Marketing and joins Barney to discuss the brand’s approach to paid social and ad strategies. Tune in to learn how DR. VEGAN reduced their cost per acquisition, sought out affiliate partners, and how they encourage user-generated content.
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Welcome to Ecommerce Marketing 101, the newest podcast for DTC brands, brought to you by Dash, the digital asset management tool for growing brands. Every episode, Dash’s Product Marketing Lead Barney Cox speaks to experienced marketers and creatives about the campaigns and methods they use to grow their brands, as well as the pitfalls you should avoid.
