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Do You Have What It Takes to Win When Life Plays Rough?
In this electrifying mashup episode, I’m joined by an all-star lineup of thought leaders and game-changers, including Deion Sanders, Tim Grover, Trent Shelton, Dr. Taryn Marie, and Garrain Jones. Together, we explore the true essence of resilience, leadership, and the mindset required to play hurt and still dominate both on and off the field.
Coach Prime, Deion Sanders, shares his hard-earned wisdom on leading with purpose and playing through pain—not just on the field, but in life. His philosophy of “never having a bad day, only bad moments” is a masterclass in turning adversity into strength. Tim Grover, who’s coached legends like Michael Jordan and Kobe Bryant, delves into the obsession and preparation required to win relentlessly. He reminds us that the road to paradise starts in hell, and only those willing to endure can truly claim greatness.
Trent Shelton opens up about his journey of facing life’s toughest challenges, including his mother’s battle with cancer, and how he transformed personal pain into a mission of global impact. Dr. Taryn Marie reveals the power of rewriting your narrative, teaching us how healing is our responsibility, even when the pain isn’t our fault. And Garrain Jones reminds us that returning to our childlike authenticity can unlock a joy and freedom that fuels transformation.
Key Takeaways:
- Playing Hurt: Deion Sanders on how resilience and preparation allow us to thrive despite setbacks.
- Winning Habits: Tim Grover’s insights into the relentless discipline of the world’s greatest athletes.
- Own Your Pain: Trent Shelton’s powerful testimony about finding purpose in adversity.
- Rewrite Your Story: Dr. Taryn Marie on how changing your narrative can reshape your life.
- Rediscover Joy: Garrain Jones encourages us to reconnect with our authentic selves to find fulfillment.
Winning isn’t easy, and it’s not always glamorous. But as we uncover in this episode, the real victories come when you embrace the struggle, stay the course, and refuse to quit. These conversations aren’t just lessons—they’re the playbook for building an unbreakable mindset and achieving the greatness you were born for.
Join us and step into the arena—you’re closer to your breakthrough than you think.
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Are You Teaching People How to Treat You?
Have you ever felt undervalued, disrespected, or even invisible in a relationship, at work, or among friends? Here’s the hard truth: you teach people how to treat you. But the good news? You have the power to change it. In this episode, I’m challenging you to stop tolerating treatment that’s less than what you’re worthy of and start setting boundaries that honor your value.
This conversation is about reclaiming your self-worth. If someone in your life—whether it’s a boss, a spouse, a friend, or even a stranger—doesn’t treat you with respect and care, it’s time to stand up for yourself. I’ll guide you through the exact steps to express your standards, create non-negotiable boundaries, and reinforce the behavior you deserve. Because trust me, when you allow poor treatment, it becomes a cycle. You’re worth so much more than tolerating disrespect.
I’m also asking you to take a moment of deep reflection. Are you the one treating others less than they’re worthy of? This isn’t just about calling others out—it’s about looking in the mirror and deciding to elevate the way you interact with the people who matter most. Relationships are partnerships, and great ones are built on mutual respect, kindness, and grace.
Key Takeaways:
The importance of setting and expressing your boundaries clearly.
Why immediate correction of poor behavior is critical—and how to do it.
How to confront others with candor while maintaining grace and respect.
The value of reinforcing positive behavior to nurture healthier relationships.
When to recognize that separation or exiting a relationship is the best path forward.
This episode is your wake-up call to stop accepting less than you deserve and start living in alignment with your worth. Stand up for yourself. Speak your truth. And teach others how to treat you the right way. It’s time to take control and max out your relationships—and your life.
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What’s Holding You Back From Your True Potential?
Today, I’m sitting down with the one and only Eric Thomas—a man whose energy and wisdom can shift your entire perspective. Known as the hip-hop preacher, ET has impacted millions, but today, we’re taking it deeper. If you’ve ever felt stuck, unsure, or like your potential is just out of reach, this conversation is for you.
Eric opens up about the power of taking ownership of your life. He shares his journey from homelessness to becoming one of the most recognized voices in the world. The secret? Shifting from victimhood to victory. “When you take responsibility, you take the power back,” Eric reminds us. It’s not about ignoring the obstacles; it’s about recognizing that your greatest asset is already within you, waiting to be activated.
We dive into the discipline it takes to achieve greatness—how effort can’t be conditional on circumstances, and why consistency matters more than talent. Eric’s transparency about his struggles and triumphs reveals the hard truth: growth requires doing the hard things, breaking through resistance, and keeping your promises to yourself, even when it’s inconvenient.
One of the most moving parts of our conversation is Eric’s take on faith. He talks about finding strength in a higher purpose and using that relationship as an anchor to stay grounded, focused, and inspired. “God doesn’t give you a purpose without giving you the tools to fulfill it,” he says. This isn’t just motivation—it’s a call to action to tap into the gifts already inside you.
Key Takeaways:
Ownership Equals Freedom: Stop giving others control over your life. Take full responsibility for your actions and choices.
Activate Your Potential: The greatness you’re searching for isn’t outside of you; it’s already within. You just need to access it.
The Grind Has Levels: Talent can only take you so far. True success comes from systems, discipline, and relentless effort.
Faith as Fuel: A strong connection with your purpose and a higher power can transform the way you live and lead.
Consistent Action: Success is built day by day, habit by habit, moment by moment. Stay consistent and watch your life change.
This is your reminder that no matter where you are, your next level is waiting. It’s time to step into your power, own your story, and become the person you were always meant to be. Let this episode ignite your greatness. It’s not too late to start—activate it today!
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How do we find lasting happiness and true fulfillment in a world obsessed with quick wins and instant gratification? In this episode, I’ve teamed up with some incredible voices—Darren Waller, NFL star and advocate for personal growth, and Heavy D Sparks, entrepreneur and visionary—to unpack what it truly takes to build a life of meaning and purpose.
Darren Waller opens up about the illusion of happiness tied to achievements. From making it to the NFL to earning big contracts, Darren shares how these milestones left him unfulfilled until he shifted his focus to the person he was becoming in the process. His message is powerful: fulfillment is rooted in growth, gratitude, and connection—not in the accolades we chase.
Heavy D Sparks dives into the mindset that winning isn’t just fun—it’s the ultimate path to discovering your best self. He emphasizes the importance of doing “God’s work” in everything, whether it’s on the field, in business, or in relationships. His perspective will challenge you to bring purpose and humility into every endeavor.
Throughout the episode, I reflect on my own journey—from thinking money and material things would bring happiness to realizing that true joy comes from using your gifts to serve others. We explore how grind culture often leads high achievers to burnout, and why balance, rest, and self-love are essential parts of the equation for sustained success.
Key Takeaways:
- Why happiness is fleeting but fulfillment is enduring—and how to cultivate both.
- Darren Waller’s candid lessons on overcoming identity tied to achievements.
- Heavy D’s framework for seeing every task as meaningful and impactful.
- The importance of balancing drive and ambition with gratitude and self-care.
- How serving others with your unique gifts unlocks purpose and lasting joy.
This episode is a masterclass in redefining success and aligning your life with what truly matters. No matter where you are on your journey, the insights from Darren, Heavy D, and myself will inspire you to embrace the process, focus on service, and create a life that’s not just successful but deeply fulfilling.
Let’s build lives of impact and purpose—together.
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How Do You Get Your Edge Back?
This week, I’m joined by my incredible friend and one of the greatest minds in personal development, Brendon Burchard. Together, we explore a life-changing question: What does it take to reignite the fire inside you and regain your edge? Whether you’ve lost that drive or are looking to create it for the first time, this episode will give you the tools to rebuild your passion, motivation, and sense of purpose.
Brendon shares powerful insights about the importance of meaningful pursuits, keeping promises to yourself, and staying aligned with your mission. We discuss how losing focus and breaking small promises can chip away at your confidence and momentum, while honoring those commitments can rebuild trust in yourself and set the foundation for success. I get personal about the promises I’ve kept—and the ones I’ve broken—and how that impacts my edge every day.
We also dive into the idea of “selling yourself the dream.” Are you actively visualizing the future you want, or are you just going through the motions? Brendon explains why being proactive and dreaming big isn’t just a motivational cliché—it’s a practice that builds energy and fuels transformation. Together, we offer actionable steps to refocus your energy, reclaim your drive, and live your life on your terms.
Key Takeaways:
Reignite Your Fire: Discover how aligning with a meaningful pursuit brings back passion and energy.
The Power of Self-Trust: Keeping small promises to yourself creates a ripple effect that boosts confidence and performance.
Sell Yourself the Dream: Regularly visualize and plan your ideal future to inspire action and clarity.
Purpose-Driven Leadership: Embrace responsibility and express your mission to inspire yourself and others.
Choose the Hard Path: Growth comes from taking on challenges and doing the difficult things others avoid.
This episode is a call to action to want it more, dream bigger, and take back control of your future. Remember, it’s never too late to unlock your full potential. Find your edge, and let’s make this your best year yet! Tune in now—you don’t want to miss this one.
"Ready to elevate every aspect of your life? Join ULTRA, Brendon Burchard's exclusive success group, and gain direct mentorship from Brendon, myself, and Natalie Ellis. With two private virtual meetups each month and four in-person events annually, you'll receive unparalleled guidance to achieve your ambitious goals. This is your opportunity to surround yourself with an exceptional peer group and mentors dedicated to your growth. Don't miss out—enroll in ULTRA today! "
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Is Your Mindset Stopping You from Living Your Purpose?
Jasmine Star is back, and this conversation is nothing short of life-changing. She’s a powerhouse in every sense—a business leader, branding expert, and advocate for creating a life you love unapologetically. In this episode, we tackle the mindset traps that hold us back, the transformative power of consistency, and how to turn criticism into fuel for your greatest ambitions.
Jasmine shares a deeply personal journey about adopting her daughter and overcoming the limiting belief that life was happening to her rather than for her. She explains how shifting her mindset from victimhood to empowerment not only changed her life but also transformed her ability to serve others.
We also dive into the truth about building influence and success. Jasmine reveals that the secret isn’t a magic formula but showing up consistently, even when it’s uncomfortable. She unpacks her practical system for batching content and building a brand that truly resonates with an audience—proof that success isn’t about being the best, but being the last one standing.
To top it all off, Jasmine gives a heartfelt answer to the question: Is the cost of chasing your dream worth it? Her response will inspire you to keep going, even when the path feels long and uncertain.
Key Takeaways:
Mindset Shift: How changing the narrative in your head from "I can’t" to "I will" opens doors you didn’t know were there.
Consistency Over Perfection: Why showing up regularly matters more than getting everything right.
The Power of Gratitude: Simple ways to use gratitude to refocus and build momentum.
Actionable Branding Tips: Jasmine’s strategy for creating content that connects deeply with your audience.
Resilience Pays Off: The real ROI of pushing through challenges to achieve your dreams.
This conversation is your reminder to be the last person standing. No matter where you are in your journey, you’re just one decision away from creating a new reality. Don’t quit before your breakthrough. The world needs your unique gifts. Let’s get after it!
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BREAK FREE AND LEAD YOUR LIFE!
Are you ready to dismantle the victim mindset and step into your full potential as a leader? In this transformative Mashup episode, I sat down with an incredible lineup of voices who’ve faced extraordinary challenges and emerged as leaders in their own right. Together, we explore what it takes to lead yourself, your family, and your community—no matter where you’re starting from.
Jay "Jeezy" Jenkins opens up about his journey from survival to self-realization, sharing how he overcame trauma and self-doubt to become a generational example of resilience. He dives into the mindset shift that helped him escape cycles of violence, build generational success, and inspire others to dream bigger than their circumstances. His candor about self-soothing through destructive habits—and his decision to choose healing instead—is a lesson in personal responsibility and leadership.
Les Brown, a living legend in personal development, reminds us of the power of forgiveness and how anger can cloud our decisions. His story of facing deep pain and turning it into a legacy of inspiration will give you chills. He challenges us to confront our darkest emotions and use them as a stepping stone to greatness.
From a different perspective, Maria Shriver highlights the challenge of carving your identity in a family of legacy-makers. Her insights into earning self-confidence, embracing vulnerability, and redefining feminine strength will resonate with anyone striving to make their mark without losing their authenticity.
Lastly, Damon West takes us into his rock-bottom moment—being sentenced to 65 years in prison—and the resilience it took to rebuild his life. His story is a reminder that your circumstances don’t define you, but your response to them does. Damon’s transformation from convicted felon to a sought-after speaker proves the power of discipline, self-awareness, and purpose.
Key Takeaways:
- The importance of healing from trauma and leading with humility and vision to inspire generational change.
- Why forgiveness—of others and yourself—is critical to unlocking your potential and moving forward.
- Balancing toughness and tenderness to find your true voice, even in the shadows of giants.
- How to turn life’s harshest lessons into tools for rebuilding a life of purpose and integrity.
This episode isn’t just about advice—it’s a call to action. You’ll learn what it means to lead your life with clarity, courage, and a commitment to others. Whether you’re battling self-doubt, generational limitations, or the need to reinvent yourself, the wisdom shared here will guide you to become the leader you were meant to be. Tune in now and take that first step toward building your legacy.
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So you want to be a millionaire—are you ready to do what it takes?
Let’s face it: the odds aren’t in your favor. Less than 1% of people make $1 million a year, and fewer sustain it for five years or more. But here’s the good news—it’s possible. Whether you’re just starting out or looking to change your financial future, today’s episode is about what it really takes to build wealth in a system that isn’t set up for everyone to win.
We’ll talk about the importance of living well below your means, creating smart habits, and avoiding the pitfalls that keep so many high-income earners from staying wealthy. Making more money doesn’t guarantee success; managing it does. Even if you’re working a minimum wage job, you can start small—saving $10 a month or cutting unnecessary expenses—to build the discipline that wealth requires.
For those dreaming of entrepreneurship, I break down why focus is your greatest ally. Trying to juggle multiple streams of income before mastering one? That’s a recipe for failure. Mastery, not distraction, leads to real success. And for those in service-driven careers, remember this: prioritizing your financial health doesn’t mean abandoning your purpose. It ensures you can continue making an impact without sacrificing your future.
The path to wealth isn’t just about numbers; it’s about mindset, discipline, and making tough decisions. Whether it’s cutting back, starting a side hustle, or finally creating a budget, the time to act is now. You’re one decision away from changing your life forever.
Key Takeaways:
Wealth starts with habits: save first, live below your means, and prioritize financial health.
Entrepreneurship requires laser focus—master one lane before diversifying.
Even in service-driven careers, financial planning is essential for long-term security.
One decision, made today, can completely alter your financial trajectory.
It’s never too late, and there’s always a way forward. I believe in you. Let’s make this the moment you take control of your financial future. God bless, and max out.
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The Secret to Unlocking Success Is Closer Than You Think!
Have you ever wondered if you're overcomplicating the path to success? My guest today, Rory Vaden, reveals that the real key is simplicity. Rory is a personal branding expert, New York Times bestselling author, and the mastermind behind some of the biggest names and brands in business. We tackle the myths of success, personal branding, and the real meaning of entrepreneurship—and let me tell you, this conversation is packed with game-changing insights.
Rory breaks down why building trust—not chasing followers—is the ultimate goal of any personal brand. He shares how the digitization of your reputation can create life-changing opportunities, even if you’re “just starting out” or running a local business. You don’t need a massive following or slick content; what you need is to add value by being educational, encouraging, or entertaining. Rory's "depth over width" strategy will completely reframe how you approach your business and personal relationships.
We also dive into why multiple streams of income aren’t the secret to wealth. Rory’s approach? Focus on one thing, master it, and let depth create abundance. We explore his concept of "fractal math," which proves you don’t need more customers to scale—you need to serve your existing clients better and deeper.
What struck me most was Rory’s perspective on entrepreneurship as a form of expression. Whether you're a small business owner, a creative, or climbing the corporate ladder, your work can become your art. But it only becomes worth it when it brings you peace.
Key Takeaways:
Why trust is the foundation of your personal brand.
The truth about scaling: Depth, not width, creates real impact.
How to focus your energy on one income stream to build wealth.
The connection between service, peace, and success in business and life.
Let this be your wake-up call: Success isn’t about doing more; it’s about doing better. Start serving, start simplifying, and start building your life on principles that last.
If you're ready to take your personal brand to the next level, I highly recommend visiting freebrandcall.com/edmylett to book a free strategy call with the experts at Brand Builders Group. They specialize in turning your reputation into revenue and can help you identify your unique value, craft your message, and develop a monetization plan tailored to you. Don't miss this opportunity to gain clarity and accelerate your journey to success.
Share this episode with someone who needs to hear it today. Let’s keep spreading the impact.
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Unlocking the Secrets of Super Communication: Words That Win!
What if I told you that the way you communicate could be the key to your success in relationships, business, and life? In this episode, I’m sitting down with the brilliant Charles Duhigg, author of Words That Win, along with insights from legendary communicators like John Maxwell, Chuck Wisner, Les Brown, and others, to uncover how super communicators connect deeply, influence others, and make their words truly impactful.
We explore the three types of conversations that shape every interaction—practical, emotional, and social—and why mismatching them can cause disconnection. Charles and I discuss the art of active listening, including his game-changing concept of “looping for understanding,” which transforms not just what you hear but how others feel heard. Plus, we dive into how asking meaningful, deep questions can unlock hidden stories and values in others, forging connections that last a lifetime.
You’ll hear Charles’s incredible story of a CIA recruiter whose career pivoted when he learned how to match emotions and communicate vulnerably. We also discuss how communication isn’t just verbal—your tone, gestures, and even laughter can build trust or erode it. Non-verbal cues and emotional intelligence play pivotal roles, as Bedros Keuilian and Les Brown share how they use these tools to inspire and lead.
Key Takeaways:
- The three conversation types and how to identify and match them for stronger connections.
- Why active listening is more about what you do after someone speaks than during.
- How vulnerability and storytelling break down barriers and build trust.
- The role of non-verbal communication and emotional reciprocity in creating lasting bonds.
- Practical strategies for handling tough conversations and reducing judgment in disagreements.
This episode is packed with actionable techniques to elevate your communication skills and become a master of connection. By the end, you’ll have the tools to strengthen your relationships, lead with influence, and truly be heard.
Start applying these skills today because your ability to communicate could be the key to unlocking the life you’ve always dreamed of.
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How’s that self-criticism working out for you?
If being hard on yourself was the key to success, wouldn’t it have worked by now? The truth is, many of us are our own worst enemies, holding ourselves to impossible standards and punishing ourselves when we fall short. This week, I’m breaking down the critical shift you need to make: separating who you are from your mistakes and learning to treat yourself with the grace and belief you truly deserve.
We often think self-love means settling, but it’s the opposite. Real self-love comes from expecting better because you believe deeply in your potential. If you constantly criticize yourself, you reinforce the wrong narrative about who you are. Thoughts are powerful—like magnets, they draw experiences that match your self-beliefs. Change the story you tell yourself, and you’ll change what you attract in life.
I’ll share why you must become your own biggest fan. It’s not just about positivity; it’s about raising your vibrational frequency to align with truth, not lies. The world’s most successful people don’t define themselves by their failures; they see setbacks as moments, not reflections of their worth. You can’t show up fully for your dreams or others if you’re tearing yourself down internally.
So here’s my challenge to you: Stop letting your inner critic run the show. Separate your behavior from your identity. Start rooting for yourself as fiercely as you would for your closest friend or your child. You deserve a life built on belief, not self-doubt.
Key Takeaways:
Self-love isn’t settling—it’s expecting better because you believe in your potential.
Thoughts are magnets; the story you tell yourself shapes your reality.
Separate who you are from your mistakes; you are greater than any failure.
Start speaking to yourself with the same grace you’d give someone you love.
Your best life starts with the way you see yourself. Demand better because you know you’re worth it. Max out today, and let’s make your future something to be proud of. God bless.
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Are You Living on Your Frequency?
What if the way you communicate could unlock the deepest connections and the most authentic version of yourself? In this remarkable conversation with my dear friend, Erwin McManus, we explore the transformative concept behind his latest book, The Seven Frequencies of Communication.
Erwin takes us through the seven frequencies—motivator, challenger, commander, healer, professor, seer, and maven—and reveals how each shapes the way we connect with others and ourselves. This isn’t just about improving your words; it’s about aligning your essence with your actions to truly thrive.
We discuss the idea that communication isn’t something you do—it’s an extension of who you are. Erwin shares his incredible journey of discovering these frequencies and how he believes each one of us can use them to rise above negativity and find true connection. We dive into the profound impact our words have, not only on others but on the “universes” we create inside ourselves.
This episode is packed with life-changing insights, practical strategies, and deep wisdom that will resonate long after the conversation ends. Get ready to challenge how you see yourself and step into a more purposeful, connected way of living.
Key Takeaways from This Episode:
Understand Your Unique Frequency: Discover which of the seven frequencies align with you and how to harness them for authentic communication.
The Power of Words: Learn how your words can shape the reality of others and yourself in ways you might not realize.
Create Deeper Human Connections: Build trust and understanding by connecting on a level beyond just techniques and tricks.
Find Inspiration in Challenges: Use Erwin’s insights to turn obstacles into opportunities for growth and transformation.
Practical Applications of Frequencies: Gain actionable steps to incorporate these ideas into your everyday interactions.
Don’t miss this episode—it might just change the way you see communication and the potential within you forever.
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How to Master Your Emotions and Build Massive Resilience!
What’s the secret to staying calm, focused, and resilient in the face of life’s challenges? In this episode, I’m bringing together some of the most profound minds in personal growth and emotional mastery to answer that very question. This mashup features insights from Rod Carew, Dr. Susan David, JP Sears, and Thais Gibson—each offering transformative strategies to help you take control of your emotional life and become unshakable.
Rod Carew, a baseball legend, shares how he maintained emotional stability throughout a long and demanding career. He explains how developing "the sixth tool"—mastering his mindset—enabled him to perform under pressure and stay positive no matter the outcome. His wisdom on small adjustments and staying mentally strong is a game-changer for anyone striving to overcome slumps in business or life.
Dr. Susan David, author of Emotional Agility, explores how our emotions serve as signposts to the things we value most. She challenges the myth of "positive thinking" and reveals why it’s crucial to sit with difficult emotions to find deeper meaning and strength. Her groundbreaking strategies will teach you to embrace your emotions as tools for growth, not as barriers.
JP Sears brings his signature blend of humor and vulnerability to tackle the dangers of emotional numbness. He dives into how masking our feelings with humor or avoidance keeps us disconnected from our true selves. His approach to reclaiming emotional authenticity is both raw and inspiring, showing how vulnerability can lead to a more joyful and purposeful life.
Thais Gibson rounds out the conversation with actionable insights into how beliefs and emotions drive our actions. She highlights the link between core beliefs and patterns of behavior, offering strategies to reprogram limiting beliefs and regain control over your choices.
Key Takeaways:
- The Power of Emotional Control: Learn how to manage your emotions under pressure, as Rod Carew did, and turn small wins into unstoppable momentum.
- Embrace All Emotions: Dr. Susan David explains why all emotions—even the uncomfortable ones—are essential teachers for living a meaningful life.
- Reclaim Authenticity: JP Sears shares how accepting vulnerability helps you experience the full spectrum of life’s highs and lows.
- Rewire Limiting Beliefs: Thais Gibson demonstrates how changing your core beliefs can transform your emotional and behavioral patterns.
This episode is packed with wisdom to help you navigate life’s challenges with grace, strength, and resilience. Whether you’re striving for peak performance, deeper self-awareness, or emotional freedom, this mashup has the tools to get you there. Remember, true strength isn’t about avoiding emotions—it’s about mastering them.
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What does it really mean to MASTER your life?
This week, I’m joined by the incredible Keke Palmer—a true force in entertainment and beyond. Keke has lived a life many dream of, but her story isn’t just about the fame or the accolades. It’s about resilience, family, and becoming the master of her own narrative. From childhood stardom to tackling some of life’s hardest challenges, Keke opens up like never before. Her vulnerability will inspire you, and her insights will equip you to take control of your own life, no matter where you are today.
Keke and I explore what it means to rise above trauma, self-doubt, and external expectations. She shares how she transformed hardships into stepping stones and took charge of her journey, refusing to be defined by her circumstances or the perceptions of others. We dive into the importance of self-awareness and why your narrative—not someone else’s—shapes your destiny.
We also unpack the pressures of perfectionism and how waiting for “the right time” can cripple your dreams. Keke reveals how trial and error—not perfection—led her to success, and why being real with yourself is the foundation of true happiness.
Key Takeaways:
How to reframe trauma and challenges into unique strengths.
The dangers of perfectionism and how to embrace growth through action.
Why mastering your mind is the first step to mastering your life.
Practical advice for financial independence and living intentionally.
The role of community, accountability, and self-worth in finding happiness.
Keke’s wisdom and authenticity remind us that life is about showing up for ourselves and redefining what success looks like on our terms. If you’re ready to own your story and take the wheel, this episode is your blueprint.
Go get her book, Master of Me, and start becoming the hero of your own journey today. Max out!
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Can You Build a $150M Business in Just 3 Years?
That’s exactly what my guest today, Ryan Bartlett, did. As the founder and CEO of True Classic, Ryan scaled his company from zero to $150 million in just three years—and he’s only getting started. Now valued at nearly $1 billion, True Classic is rewriting the rules for what it takes to succeed in e-commerce. This conversation is an absolute game-changer for anyone who wants to understand the mindset, strategies, and work ethic behind building a thriving business in today’s world.
In this episode, Ryan breaks down the key pillars of his success, including his unique approach to marketing, which he describes as “the best marketing isn’t marketing.” By prioritizing authenticity and creating content that makes people feel connected, True Classic has built a loyal customer base. But it doesn’t stop there—Ryan shares how relentless customer focus has set them apart, from premium products at accessible prices to moments of over-delivering on customer experience.
We also dive into the real challenges of entrepreneurship. Ryan gets brutally honest about the emotional toll, the late nights, and the do-or-die moments, like betting $40 million on inventory. But his ability to turn risks into rewards and to lead with empathy has been critical to his company’s meteoric rise. If you’ve ever wondered whether entrepreneurship is worth the grind, Ryan’s insights will give you the clarity and inspiration you need.
Key Takeaways:
Marketing Done Right: Why emotional connection, not hard selling, is the real game-changer in building a brand.
Customer Experience as a Superpower: How creating "wow" moments for your customers can make you unforgettable.
Risk and Resilience: Ryan’s lessons from gambling big on his business and why fearlessness is essential in entrepreneurship.
Scaling Without Sacrificing: The challenges of growing fast and keeping a strong culture intact.
Ryan Bartlett’s story proves that success isn’t just about hard work—it’s about working smart, being relentless in creating value, and playing the long game. Whether you’re starting your first business or scaling to new heights, this episode will leave you inspired to take your next step.
Let’s max out!
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Mastering Self-Control: 3 Rules You Need Today!
Ever feel like your goals are within reach, but self-discipline keeps slipping away? In this episode, I’ve brought together some of the most powerful voices in personal development—Eric Thomas, Monica Aldama, Tim Grover, Ben Newman, Ryan Holiday, and Sam Acho—to tackle the fundamental rules for self-control. Self-discipline isn’t something you’re born with; it’s a skill you build daily. So together, we’re laying out three game-changing rules to help you focus, stay consistent, and reach the next level.
First, I share a rule that transformed my productivity: identifying and eliminating “discipline stealers.” Whether it’s getting lost in sports highlights or scrolling on social media, these little distractions drain our focus and stop us from moving forward. When you understand what’s stealing your focus, you can cut it out and start making real progress.
Eric Thomas digs into the power of “getting real” with yourself and committing to self-discipline. He shares how he had to face his own habits head-on to become the success he is today. Ben Newman talks about sacrifice and why real discipline often means choosing the harder path when the easy one is right in front of you. Tim Grover breaks down the mindset that made legends like Kobe and Michael the best in the world—the relentless pursuit of self-mastery and mental toughness.
The next rule is about making discipline a habit by scheduling your priorities. From the outside, it might look like I’ve got ironclad self-discipline, but the truth is, I’ve built routines that keep me focused and performing at my best. Monica Aldama talks about her experience coaching college athletes and the importance of structure and accountability in keeping them focused on their goals. Sam Acho emphasizes that discipline isn’t just about scheduling work; it’s about making time for relationships and personal growth too.
Finally, it’s all about keeping the promises you make to yourself. Ryan Holiday shares insights on how small, consistent actions are the foundation of self-mastery. Start with keeping small promises—whether it’s completing your morning workout or shutting off distractions at work—and let those victories build up your self-control over time.
Key Takeaways:
- Identify Your Distractions: Recognize and eliminate the things that drain your focus, so you stay on track.
- Schedule Your Priorities: Treat self-discipline like a muscle and build routines that make high performance natural.
- Keep Promises to Yourself: Start with small promises and let them grow into powerful habits of self-control.
This episode is your roadmap for developing self-discipline that sticks. If you’re ready to cut out distractions, build routines that support your goals, and stay true to your vision, these three rules—and the wisdom from these guests—will set you up for success.
Take action on these rules, learn from these legends, and start unlocking your full potential with the discipline to achieve your biggest dreams!
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What’s Really Stopping You From Living a Life of True Abundance?
If you're like most high achievers, you think you need more abundance in your life. But maybe what you're really missing is access—access to the deepest parts of yourself that drive a truly fulfilled life. I’m sitting down with my dear friend Brendon Burchard, a master of transformation and one of the most respected coaches in personal development, to uncover what really gets in the way of living with true freedom, joy, and abundance.
In this episode, we dig into what it means to achieve success without losing yourself in the grind. Brendon shares his insights on reaching high performance while protecting your sanity and relationships. He talks about how too many people push themselves to the top only to realize they’re more disconnected than ever—from others and from their own inner peace. We get into how you can stay clear and grounded by focusing on the four pillars every person really craves: aliveness, meaningful pursuits, connection, and growth.
I also share why so many people come to me feeling discouraged and lost—even if they’re already highly successful. When you keep the promises you make to yourself and live in alignment with your values, you elevate your energy and attract what you deserve. Brendon and I talk through why this inner clarity is essential if you’re going to build a life that’s not just successful but also deeply satisfying.
In this conversation, you’ll learn:
How to maintain success without sacrificing your well-being and relationships
The four things you actually need for a fulfilling life
Practical strategies to increase clarity, confidence, and self-trust
Why building your life around your true values can transform your energy and outcomes
This episode is a wake-up call for anyone who’s ready to access the deeper, more joyful life that’s already within their reach. It's about being true to yourself, holding onto the simple things, and realizing abundance isn’t about “getting” but about truly living.
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I’m proud to introduce you a to TRUE AMERICAN HERO…
A Hero’s Promise - with Israel Del Toro
This is a story of unwavering heroism and strength! This interview will CHANGE YOUR LIFE and alter who you are as a person! Israel Del Toro is a Purple Heart and Bronze Star recipient and the BRAVEST man I have ever met.
80% of Israel Del Toro’s body was severely burned when an IED detonated while he was in active duty serving our country. Find out exactly how Israel’s tragic upbringing prepared him for surviving the most excruciating fight for his life.
This is the MOST incredible story you have EVER heard and I am bringing it to you FIRST-HAND! From the physical pain from 3rd-degree burns covering over 80% of his body and less than a 15% chance to live to the emotional pain of waking up to missing limbs and a face he could no longer recognize, Isaiah has found VICTORY in his PAIN.
Battling fear, pain, shame, and disappointment, you must listen/watch to experience the emotional transformation this extraordinary veteran experienced to become the celebrated, decorated embodiment of STRENGTH he is today! Find out how Israel Del Toro, through his darkest hours, over 100 surgeries, being skinned alive, has emerged to become The Ultimate American Hero.
He has since received the Purple Heart, a Gold Medal at the Invictus games, He was honored with the Pat Tillman award at the ESPYS AND the FIRST 100% disabled veteran to re-enlist in the military!
This life-changing interview begins here. Watch/Listen now to experience the essence of a true HERO!
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Who You Surround Yourself with Changes Everything!
The people in your life shape your destiny. In this powerful mashup, I bring together some of the most inspiring voices—Eric Thomas, Brendon Burchard, and Jay Shetty—to reveal the impact of your environment and relationships on your journey to success. Together, we break down why your circle can either propel you toward greatness or keep you exactly where you are. If you’re serious about changing your life, it’s time to take a hard look at who you’re letting influence you.
I’ve lived it myself—surrounded by people who kept me comfortable but didn’t push me to be better. It wasn’t until I evaluated who I spent the most time with that I understood the power of proximity. Eric Thomas drives home the importance of having people around you who bring energy, not drain it. Brendon Burchard and Jay Shetty share how the right influences don’t just accept who you are; they see the greatness in you and won’t let you settle.
In this episode, we talk about how to create an environment of growth, starting with the people closest to you. Do they set a high standard? Are they future-focused? Or do they keep you anchored in the past? Making even a few shifts in your relationships can lead to life-altering changes in your mindset, energy, and results.
Takeaways:
- Why your environment is more powerful than willpower alone.
- How to identify friends who are “energy givers” vs. “energy drainers.”
- Strategies to find people who push you to the next level.
- Why future-focused relationships are key to growth.
Listen in, start building a circle that believes in your potential, and see how they’ll help you unlock it.
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If you could go back and give advice to your younger self, what would you say?
That’s the question I got recently from a young man at a live event, and it’s one that hit me hard. I realized that I'd give up every dollar, every luxury, just to relive that energy, that drive. The truth? Right now is the youngest and most powerful you’ll ever be again. Whether you’re 20 or 53, there’s no better time to start living fully, with focus and intention.
One of the biggest lessons I wish I’d learned earlier? Only control what you can. So much of my life I spent trying to control outcomes, people’s opinions, or circumstances. But focusing on what I couldn’t change drained my energy and stole my peace. Imagine the freedom if you could just let go of that need to control every little detail and focus solely on what’s in your hands—your actions, your attitude, your growth. That’s where the power lies.
In this episode, I dive into the importance of protecting your energy—what I call your vibrational frequency. The highest energy wins. The most successful people aren’t just the most skilled or the smartest; they know how to show up with full presence, clarity, and focus when it matters most. To reach that level, you’ve got to stay aligned with your purpose and keep the distractions, doubts, and energy-draining worries out of your way.
Finally, I talk about raising your standards, not just setting goals. Goals are great, but they come and go. Standards? They shape who you become. Decide what level you’re truly comfortable with in every area of your life—relationships, finances, fitness—and watch how that “thermostat setting” drives you to either rise or cool back down. You will never exceed what you think you deserve, so set that thermostat high and surround yourself with people who challenge you to stay there.
Key Takeaways:
Focus only on what you can control, and let go of the rest.
Protect your energy and show up with your best frequency.
Set and maintain high standards—don’t settle for less.
Surround yourself with people who push you to elevate.
This is your moment. Max out your life, kick some butt, and live so that, at the end, you’re proud of every single choice. God bless, and go all in.
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