Bölümler
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Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
Stories! “As the WordPress Turns” (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, Mark Williams-Cook. Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google.
Some AI news, AI-powered reporting at Google Ads as well as Gemini 2.0 coming to Search.
A fleet of articles from Barry - always check out Search Engine Roundtable to catch up with his daily postings.
Thanks again to our wonderful audience! We wish you a very, Merry Christmas and a Happy New Year! We’ll see you on the flip side!
Best,EDGE of the Web Team
News from the EDGE:
[00:03:16] Elon Musk Is Gearing Up to Challenge Gmail with His Own Email Service
[00:06:50] (As the WordPress Turns) Mullenweg Outraged as WP Engine is Allowed to Regain Access
[00:10:43] EDGE of the Web Title Sponsor: Site Strategics
[00:11:53] Exploit Unveils Google's Content Ranking Secrets
AI News:
[00:15:26] Google Ads Tests AI-Powered Reporting Tool
[00:17:24] Google Gemini 2.0 coming to Search and AI Overviews
AI Tools:
[00:18:48] Google Whisk
[00:20:10] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:21:31] Google Business Profile Emails Asking To Add Social Profiles
[00:23:55] Google To Have More Core Updates, More Often
[00:27:16] Google December 2024 Core Update Landed & It's Big
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @TheMann00
X: @EDGEWebRadio
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Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let’s be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.
Mark reveals how Google’s financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!
Emphasizing the need for expert-level content that’s as genuine as grandma’s advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!
Key Segments:
[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos
[00:11:28] Tracking and AI Pose Content Strategy Challenges
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:18:31] The Exodus of SEO’s in the Industry
[00:19:11] SEO Varies; Focus on Business Goals, Not Metric
[00:22:29] SEO Isn’t the Tip of the Spear, It’s the Sharpener
[00:25:23] EDGE of The Web Sponsor: Wix Studio
[00:28:21] Mark's First Takes on SearchGPT
[00:30:37] Could Google Search Turn into the Validation Agent in the Realm of AI?
Thanks to Our Sponsors!Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Bluesky: https://bsky.app/profile/markwilliamscook.com
LinkedIn: https://www.linkedin.com/in/markseo/
YouTube: https://www.youtube.com/@candouragency
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Eksik bölüm mü var?
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We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!
We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information.
We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year.
A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.
Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!
News from the EDGE:
[00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters
[00:10:50] Big Changes Are Coming to Search In 2025, According to Google’s CEO
[00:16:43] EDGE of the Web Title Sponsor: Site Strategics
[00:18:00] US Government Now Being Sued for Claims of Overreach
AI News:
[00:22:11] HubSpot to acquire conversational intelligence platform Frame AI
[00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going
[00:29:10] OpenAI releases Sora to the Public
[00:30:21] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:31:58] Google Search Ranking Volatility Continues Post Core Update
[00:33:29] Google Has 40 Signals For Canonicalization
[00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
BluSky: https://bsky.app/profile/optimisey.com
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine
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In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability.
Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings.
[00:03:32] Introduction to Jon Gillham
[00:06:33] Should There Big Regulations on AI
[00:12:38] The Importance of Clear AI Policies in Content Strategie
[00:14:24] EDGE of the Web Title Sponsor: Site Strategics
[00:18:55] Guidance for Brands: Disclosure First
[00:19:38] RIsky to Not Have a Human in the Loo
[00:23:55] Utilizing a Personally Training Model as a Co-Author
[00:27:08] How Difficult is it Going to Be for Google to Sift Through AI
[00:28:14] EDGE of The Web Sponsor: Wix Studio
[00:29:27] Adding Value Beyond Text: New Trends in Content Marketing
[00:31:30] Future of Authenticity in Content
[00:34:38] Tips to Content Creators from Jon Gillham
Thanks to our sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/JonGillhams
LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/
Resources
https://originality.ai/
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We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content.
We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices.
Additionally, we'll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more.
Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web!
Key Segments:
[00:03:35] Introduction of Jon Gillham
[00:14:29] The Balance Between Human And Ai-Generated Content.
[00:18:14] EDGE of the Web Title Sponsor: Site Strategics
[00:21:37] Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection.
[00:27:57] Handling False Positives In AI Detection And The Role Of Metadata.
[00:28:45] Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools.
[00:29:48] Challenges of Detecting AI Content as Models Become More Sophisticated.
[00:32:06] EDGE of The Web Sponsor: Wix Studio
[00:36:24] Ethical Considerations and Regulatory Concerns In AI Content Usage.
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Inlinks:
Follow Our Guest
Twitter: https://x.com/JonGillhams
LinkedIn: https://www.linkedin.com/in/jon-gillham-80912a14a/
Resources
https://originality.ai/
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It’s Going To Be OK!
Kevin Indig jumped into the host seat for Erin while he was away!
Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. They dissect Google's new Search Console features and their broader implications for data control and AI dominance. They also critique Google's latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg’s crusade against WPEngine with an update to his WPEngine Tracker site.
Don't miss out on Jacob's witty commentary and Kevin's sharp insights as we navigate the whirling winds of tech regulation, Google's evolving strategies, and the future of digital search.
News from the EDGE:
[00:02:12] Mullenweg is updating the WP Engine Tracker website again…
[00:08:10] Recommendations are now live in Google Search Console
[00:10:58] EDGE of the Web Title Sponsor: Site Strategics
[00:12:04] The DOJ’s Plan to Bring Down Google’s Monopoly
AI Blitz:[00:22:50] ChatGPT Search Fails Attribution Test, Misquotes News Sources
[00:29:08] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:30:12] Google Sitelinks Search Box Now Really Gone
[00:31:20] Google On Giving Prior Notice To Search Penalties
[00:38:03] 21 Years Covering The Search Industry
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @Kevin_Indig
X: @TheMann00
X: @EDGEWebRadio
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Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.
Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe.
All this plus some great takes from Ori as he returns to the show on the news side.
News from the EDGE:
[00:0 2:29] Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking
[00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data
[00:11:17] EDGE of the Web Title Sponsor: Site Strategics
[00:12:23] Google’s now giving some insights into website performance
Captain Obvious:[00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads
AI News:
[00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle
[00:29:37] EDGE of the Web Sponsor: InLinks
AI Tools:
[00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @OriZilbershtein
X: @TheMann00
X: @EDGEWebRadio
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We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do.
First up: SEOGets.com
Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Google Seach Console alternative for SEO professionals and agencies managing multiple sites.
Imagine linking several GSC accounts effortlessly, exporting unlimited data, and getting heat maps of content performance—all without the usual GSC limitations. Rapid updates, active listening to customers, and customizable features just add more icing on the cake. Let's not forget the tool's public roadmap, multi-site graphs, and powerful filtering options that go beyond what even Google offers.
Be sure to take a look at this tool! We love it here at the agency.
Key Segments:
[00:03:37] The new Tool Series on the EDGE
[00:06:14] Scrappy duo improving SEO tools for users.
[00:14:57] Optimizing tools enhance site performance, engaging teams
[00:22:50] EDGE of the Web Title Sponsor: Site Strategics
[00:29:13] Connect multiple accounts, invite unlimited team members.
[00:33:32] Sharing raw data risks client confusion, misunderstandings.
[00:45:01] EDGE of The Web Sponsor: Wix Studio
[00:46:29] Four SEO reports: Heat map, keyword, CTR, distance.
[00:50:17] User feedback is a contual inbound building asset.
[00:59:21] Laser-focused SEO tool for performance and insights.
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/wixstudio
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/MattMelli
LinkedIn: https://www.linkedin.com/in/matthew-mellinger-471437169/
Youtube: https://www.youtube.com/@seogets-com
Resources:
https://seogets.com/
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What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world.
The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.
Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update!
News from the EDGE:
[00:04:28] Google Search Console Drops Page Experience Report
[00:09:59] Ads Now Being Seen on Google AI Overviews
[00:18:25] EDGE of the Web Title Sponsor: Site Strategics
[00:19:46] WP Engine Intensifies Legal Dispute With Automattic
[00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser
[00:37:11] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas
[00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive
Bonus Coverage:
[00:42:19] Freaky AI News: Human, Please die.
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @LidiaInfanteM
X: @TheMann00
X: @EDGEWebRadio
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We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering
Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes.
Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks.
Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool!
[00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes
[00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively
[00:13:37] EDGE of the Web Title Sponsor: Site Strategics
[00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality
[00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems
[00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding
[00:28:55] EDGE of The Web Sponsor: Wix Studio
[00:31:55] Smaller, Focused Models Outperform Generalized Models
[00:38:22] Improve Content with Quotes, Opinions, Better Prompts
Thanks to our sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/britneymuller
LinkedIn: https://www.linkedin.com/in/britneymuller/
Instagram: https://www.instagram.com/britneymuller/
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Literally, if you have to check your legalese, check the site you have on the package, Mattel!
Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business?
AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable.
Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen!
News from the EDGE:
[00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com
[00:06:10] Google Launches November 2024 Core Algorithm Update
[00:08:35] EDGE of the Web Title Sponsor: Site Strategics
[00:09:52] How a Google Breakup Could Impact the PPC Industry
Captain Obvious
[00:15:52] Proofread Your Packaging, Mattel!
AI News:[00:19:31] Latest Google AIO Updates May Impact SEO
AI Tools:
[00:22:22] Get Visuals From Your Text: napkin.ai
[00:23:39] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11
[00:26:39] HARO / Connectively Platform Closing Down December 9
[00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @TheMann00
X: @EDGEWebRadio
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This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:
Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.
The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.
Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.
Key Segments:
[00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14thThanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixFollow Our Guests:
Marc Sirkin
X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/Danny Goodwin
X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/Barry Schwartz
X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrickResources:
https://searchengineland.com/semrush-acquires-search-engine-land-447555
https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html
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Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain’t gonna fair well, folks!
Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space.
Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!
News from the EDGE:
[00:02:15] Last Change for BrightonSEO Tickets
[00:06:37] Moryd’s Hot Take on the Semrush purchase of Search Engine Land
[00:09:30] Google Rolls Out AI Overviews in 100+ Countries
[00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking?
[00:15:54] EDGE of the Web Sponsor: Site Strategics
[00:17:15] Google Also Says: Stay in Your Lane
AI News:
[00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said
[00:31:17] Meta is reportedly working on its own AI-powered search engine, too
AI Tools:
[00:34:57] AI pricing generator for your product or SaaS.
[00:37:29] EDGE of the Web Sponsor: InLinks
Barry Blast from Search Engine Roundtable:
[00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads
[00:40:51] Google Search Console Performance Report Showing Almost No Data Today
[00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
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Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development.
Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google's AI controversies and the practical uses of AI technology in everyday tasks.
Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.
Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller
Key Segments:
[00:05:08] Introduction and Tribute to AI Pioneers
[00:10:00] AI Timeline from 2019 to 2024
[00:11:38] The Language of AI Releases
[00:14:31] EDGE of the Web Title Sponsor: Site Strategics
[00:16:00] Ethical Challenges and Controversies in AI
[00:21:16] The Importance of Human Oversight in AI
[00:30:36] The Human-Centered Approach to AI
[00:32:34] EDGE of The Web Sponsor: Wix Studio
[00:38:30] Guidance to SEO Professionals
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wixstudio
Follow Our Guest
Twitter: https://x.com/britneymuller
LinkedIn: https://www.linkedin.com/in/britneymuller/
Instagram: https://www.instagram.com/britneymuller/
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We’re back from Tech SEO Connect!
And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that.
We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event.
Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there!
Google's leadership shuffle and what Kevin Indig had to say about it.
AI News and a really cool, we think, AI Tool for this episode. Check it out.
Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo!
News from the EDGE:
[00:04:19] Mullenweg Criticized for 1st Amendment Claims
[00:12:36] Wrong Direction: Google’s Leadership Shakeup Long Time Coming
[00:23:27] EDGE of the Web Title Sponsor: Site Strategics
[00:24:40] Semrush Acquires Search Engine Land
AI Blitz:
[00:34:08] EDGE of the Web Sponsor: Inlinks
[00:34:59] Google’s AI Fails At 43% Of Finance Queries, Study Finds
[00:37:34] Penguin Random House Protects Its Books from AI Training Use
AI Tools:
[00:41:48] Lumona
Barry Blast from Search Engine Roundtable:
[00:43:32] Expandable Google Knowledge Panels On Desktop Search
Thanks to our sponsors!
Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks
Follow Us:
X: @ErinSparks
X: @thetafferboy
X: @TheMann00
X: @EDGEWebRadio
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In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.
Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.
[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising
[00:13:30] Creative Tools For Marketing
[00:14:17] Exploring AI Tools For Creative Design Solutions
[00:16:01] EDGE of the Web Title Sponsor: Site Strategics
[00:17:10] AI Prompts Transforming Artistic Creation And Education
[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls
[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging
[00:31:53] Beginner AI Resources
[00:33:27] EDGE of The Web Sponsor: Wix Studio
[00:34:46] Upcoming Webinar Announcement
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Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Key discussion points include:
Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape ChangesAkvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.
We sure to check her presentation out at BrightonSEO US in November!
Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re giving YOU a chance to be part of it—for FREE! Go to the link https://edgeofthewebradio.com/brightonseo to enter into the weekly raffle! 5, 2-day tickets are available each week! Join us in November!
Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode!
Key Segments:
[00:12:59] Social Media Targeting Changed Due to Privacy Regulations
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:41] Paid Social: Effective with AI-driven Features Evolving
[00:20:03] Expand Ad User Experience; Ensure Seamless Journey
[00:21:57] Facebook Excels in Advertising, Discovery, and Shopping
[00:27:16] Use Facebook's Data for Optimal Audience Targeting
[00:29:49] EDGE of The Web Sponsor: Wix Studio
[00:33:22] Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend
[00:34:21] Trusting in the Black Box
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Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue.
Forbes was also subject of the news this week - did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles.
The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right?
News from the EDGE:
[00:07:36] WordPress Gives WP Engine Users A Reprieve
[00:18:09] EDGE of the Web Sponsor: Site Strategics
[00:19:42] Did Google Hit Forbes Advisor With A Search Penalty?
AI News:
[00:28:04] Newsom vetoes pioneering AI safety legislation
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What is the future of Large Language Models and Search?
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”
Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search - as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?
[00:05:52] Ensuring Factual Information To Protect Clients.
[00:10:24] Google's Monopoly Deemed Illegal; Future Uncertain.
[00:14:17] EDGE of the Web Sponsor: Site Strategics
[00:18:36] Could AI Become The Default Search Engine?
[00:22:09] Language Models: Quality, Costs, Investment.
[00:27:40] AI Models Decentralized
[00:34:06] EDGE of The Web Sponsor: Wix Studio
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Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?
A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.
And Mordy crapped on our lawn…..again.
Barry Blast from Search Engine Roundtable:
[00:06:36] 55% Are Using Traditional Search Like Google Less Since Gen AI Products
[00:09:15] Google Search Ranking Volatility Continue With Big Movement Again 9/18
[00:12:06] Google Search Ranking Increases During Core Update Wiped Out Post Update
[00:17:54] EDGE of the Web Ranking: SE Ranking
News from the EDGE:
[00:20:02] New Data Shows That X is Losing Users in the US and UK
[00:22:11] Amazon Ads launches AI-powered video
[00:24:09] Preparing For The Feedless Future With Google Merchant Center Next
[00:25:51] EDGE of the Web Title Sponsor: Site Strategics
Captain Obvious
[00:27:30] Google Shows How To Use Alt Text For SEO
AI Blitz:
[00:29:51] EDGE of the Web Sponsor: Inlinks
[00:30:45] HubSpot Rolls Out AI-Powered Marketing Tools
[00:31:97] AI On Innovation: Analysis Of +546,000 AI Overviews
AI Tools:
[00:36:35] Dynamic Node Map from content
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