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I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go through a wild experience and end up learning something. That’s why before we record every episode of the podcast, I always ask our guests to share crazy stories from their journeys.
Today, you’re going to hear some of those stories.
In this episode, you’ll learn from:
Guy Kawasaki, chief evangelist at Canva
Daniel Winer, CEO and co-founder of Hexclad
Holly Thaggard, founder of Supergoop!
Suneera Madhani, founder and CEO of Stax Payments
Michelle Zatlyn, co-founder, president, and COO of Cloudflare
Jessica Rolph, co-founder of Lovevery and Happy Family Organics
Cody Ko and Noel Miller, founders of TMG Studios
Alight, it’s time to get crazy…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like.
In this episode, you’ll learn:
Why they spent two and a half years in the ideation phase
How they accidentally overordered their first product batch
The origins of their fictional marketing character “Vi”
The marketing challenges around a regulated product
Why having a global mindset is critical for beauty brands
The pros and cons of owning your formula
What you need to pitch mass retailers like Sephora or Mecca
How to test formulations with real people
Product development and formulation timing tips
And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Eksik bölüm mü var?
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Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.
In this episode, you’ll learn:
What happened during the first 60 days of SkinnyMeTea
To conduct a product-for-post campaign
How to negotiate with influencers
The tiered micro influencer approach
To track conversions through personalized codes and cost-per-click
How to do a return for gifting through Instagram Stories
Van Riel’s definition of creator vs. influencer
Why working with an influencer co-founder is the fastest way to grow
The “3 Rs” of finding quality influencers
Why Twitch is an influencer gold mine
The importance of direct-to-camera selling
Why post-purchase surveys help track influencer impact
And more influencer marketing tips…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kanye, and why starting UNLESS was a humbling experience.
In this episode, you’ll learn:
How Liedtke climbed from a sweeper to a board member at Adidas
The origins of Yeezy, its growth, and what went wrong
That Adidas built Kanye a sample room in Calabasas
What Kanye taught him about branding
Why UNLESS partnered with skate, surf, and snow influencers
The different skills between a corporate leader and an entrepreneur
Why he thought starting a business would be easier
Why Kanye almost bought UNLESS
Why you always need to have a Plan B
Supplying t-shirts for Robert Downey Jr.
And much more product branding advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:
Why Shackelford started over with a THC beverage product
How BRĒZ earned $2.8M in sales in the first 10 months
Why BRĒZ came at the highest price point in the market
Why did they target soccer moms trying to get a buzz
About Shackelford’s sympathy for his advertising clients
Competing against the massive alcohol market
How Shackelford structures his ad campaigns
The grey area around THC product advertising
Why they spend $25K on ad per day
And much more CBD and THC product advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience tastes and preferences. Elias says that we’re still in “the Napster era of AI” and that the hype will eventually become a subtle integration into our lives. In this episode, Elias shares about being an early adopter of AI and how he’s endured the hype to build a trusted business that Twitter once rejected.
In this interview, you’ll learn:
Why AI brings more problems for entrepreneurs to solve
The advantages and disadvantages of being an early adopter
When Qloo landed and lost Twitter as a client
How not to lose your identity in your business
How to develop long-term stamina as a founder
Why Elias biked commuted in NYC for years
How to use AI for your business beyond generative tools
Why AI will become more subtle in the future
And much more AI and founder mindset advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn:Why the name play a huge part in BÉIS developmentMitchell’s philosophy of learningWhy she’s still a consumer first About the lengthy sampling and design process for BÉISHow BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business.How Drake became Onda’s first and best customerAbout Mitchell’s new upcoming travel show ThirstIf she’s ever returning to YouTubeAnd much more brand, business, and founder advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.comInstagramYouTubeFacebookXLinkedInMagazine
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Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.
In this episode, you’ll learn:
Why you don’t have to be “book smart” to be successful
Firestone’s step-by-step sales funnel
Why you need a basket-building product at the beginning
The benefit of a merchandising strategy
The three core aspects of business
What conversion-based commerce means
A TikTok Shop secret
How he almost went broke selling 8,000 Marge Simpson wigs
Why having fun helps you win in business
And much more ecom strategies and advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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At 67, Guy Kawasaki is still evangelizing about products. After building a tech career at Apple under Steve Jobs, Kawasaki set out on a winding career path, including founding startups, giving viral Ted Talks, investing in unicorns like Canva, and writing 16 books. Eight years after his last podcast appearance, Nathan Chan catches up with Kawasaki to distill his decades of wisdom down to the essential functions of creating a painkiller product that people love.
In this interview you’ll learn:
The two key functions of entrepreneurs
Why remarkable people have a growth mindset
When Steve Jobs tricked Guy while working at Apple
Getting mistaken for Jackie Chan
What makes a mission-led a**hole worth working for
How to create painkiller products for customers
To build confidence in small successes
Why failure is okay, but you should try and prevent it
What is evangelism marketing and how to use it for business
And much more founder advice and stories…
Click here to start your business for $1.
You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types.
In this episode, you'll learn:
To start your business by social listening
How Range Beauty 10x sales after Scott quit her job
Why you should date your manufacturers
What Shark Tank is like for an indie brand
What it's like to have Emma Grede as a mentor and investor
Why losing her first brand name was a blessing in disguise
How to differentiate your brand in the beauty industry
You need to love sharing your pitch
Challenges as a Black founder in the beauty space
To treat your audience like investors
And much more beauty brand advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs.
In this interview, you’ll learn:
How Winer lost hundreds of thousands in his first business
The hostile reaction he got from investors while pitching Hexclad
Risking everything he had for Hexclad’s breakthrough
How to deliver the right message for your business
Why Costco was a cheat code for Hexclad
How to make a compelling value proposition
The steps to develop a unique product
How he got Gordon Ramsay as a partner
Advice on monetized relationships with celebrities
And much more DTC business advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
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If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the website platform Wix. Founded in 2006, under Abrahami's leadership, Wix has grown to 254M users in 191 countries and 22 languages and went public in 2013 with a $800M valuation. In this episode, Chan and Abrahami break down the fundamentals of business websites and how AI speeds up development for founders with limited resources.
In this episode, you’ll learn:
How to bring your personal story into your website
Why great products focus on what the customer wants
Why Abrahami doesn’t think a 12-hour working day is difficult
His takes on AI and what it looks like in five years
Why he only makes four decisions a quarter
How AI makes a first version website better
Why founders need to be obsessed
What makes a great website for founders
And much more founder and web design advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce.
In this episode, you’ll learn:
The 8-year overnight success story of building Loom
Loom’s key differentiator in the market
How to not bury the lede of your product market fit
Why early-stage founders need to maximize their learnings
The value of a weekly Sunday dinner
About making a product customers will like and pay for
The product-led growth trap
Why every 90 days are different as an entrepreneur
How Thomas monetization Loom
To create a max diff survey for product upselling
Choosing the uncertain path
And much more product development advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madison Park into an icon and the stories that inspired the hit television show The Bear.
In this episode, you’ll learn:
How Guidara went from restaurateur to consultant founder
Why he gamified everything for his team
About the fueling power of anger
Why coming in last changed everything for Guidara
To invest in unscalable things
The story that inspired an iconic TV scene
Off-brand ideas will bring your customers joy
Why hospitality is competition-proof
About an online business with impeccable hospitality
The value of spending time with your customers
About the “one push-up” mentality
And much more customer service advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.
In this episode, you’ll learn:
Why email accounts for up to half of ecommerce revenue
7 steps to set up your email marketing program
Why email only converts if you have good leads coming through
How frequently you should send emails
Why a preference page will save unsubscribes
Frequency vs variety
Why you should allow people to self-select
About AI email tools
Dimond’s AI hacks for scaling content
What is predictive analytics
And more email marketing advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.
In this interview, you’ll learn:
Why Flom’s real job is a data analyst
How to make swipe-feed algorithm content
Why everything is about the opening shot
What does “barrier to exit” mean for social
Why Flom is the #2 creator on YouTube behind Mr. Beast
Why anonymity is Flom’s strategy
Views vs. reach
TikTok’s secret creator test
The importance of watch time percentage
How he lost his TikTok account twice
And much more short-form content strategy…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.
In this episode, you’ll learn:
Anaita’s backstory from accountant to eBay seller to founder
About her book, Sell Anything Online
Anaita’s sales formula
Why TikTok is the best way to get brand awareness
Her 15-minute TikTok creation strategy
Why your bio link needs multiple pathways
That you don’t need to show your face in content
Why sustainable packaging is easier than it seems
About the thank you card debate
The importance of demand and cash flow
How to not get overwhelmed with AI tools
And much more small business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue.
In this episode, you’ll learn:
How to generate leads using referrals
Why Neil believes “growth at all costs” is wrong
How to prioritize profitability in your business
That giving away a free product works
How to make marketing financially viable
Patel’s AI tools for data and content production
Why AI isn’t a magic solution to business problems
What’s difficult about implementing AI
And much more marketing and AI advice…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a special AMA (ask me anything) from his favorite founders–YOU!
In this episode, you’ll learn:
The workplace horror story that shaped Nathan
The origin of the podcast
What makes the best and worst interview guest
About successful founders who’ve started from nothing
Awkward and funny moments from 500 podcast episodes
The most common advice from guests
How Nathan got comfortable in front of the camera
Nathan’s daily routine and habits
Ecommerce advice from Nathan
And much more behind the scenes of the podcast…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared founder struggles, hot takes on entrepreneurship, and how to get out of the way of your own success.
Noah Kagan founded AppSumo, a digital marketplace where you can discover, buy, and sell the products you need to grow your business. He’s also the author of the book Million Dollar Weekend and runs a popular YouTube channel with a million subscribers.
In this interview you’ll learn:
Kagan’s notorious firing from Facebook
Overcoming his fears as a CEO
How to get a connection with anyone
Why Kagan and Chan are jealous of Alex Hormozi
How to make a business on a weekend
Why sticking with a business is so hard
The importance of three customers in 48 hours
Examples of ripe industries to start a business
And many more entrepreneurship hot takes…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...
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