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In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing.
In this episode, you'll learn:
- Allison’s journey from kitchen experiments to a successful Shark Tank pitch
- The rebranding process that led to Poppi’s breakthrough
- How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight
- Leveraging TikTok and social media to build a strong, engaged community
- Key strategies for scaling a beverage brand in a competitive market
- Allison’s advice for founders on navigating rapid growth and maintaining brand integrity
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision.
Listen to Nathan and Sheena discuss:
- Starting and scaling a clean beauty brand from scratch
- The importance of brand DNA in building a successful brand
- Leveraging personal passion and creativity in product development
- Navigating the challenges of early-stage entrepreneurship
- Strategies for positioning a brand in a competitive market
- The role of strategic partnerships, including landing Kosas in Sephora
- And much more beauty brand advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brands.
Hudson discusses the early struggles of launching Purely White Deluxe, including the challenges of marketing a teeth whitening product with no prior experience and the breakthrough moment when he discovered the untapped potential of Snapchat.
He also dives into the creation of Comfrt, a brand born from his personal struggles with anxiety, and how he used the same influencer-driven strategy to scale the business rapidly.
- Hudson’s journey from a basement startup to a global brand
- The challenges and successes of launching Purely White Deluxe
- How he leveraged Snapchat to build a strong customer base
- The creation of Comfrt and its unique approach to alleviating anxiety through clothing
- Hudson’s approach to influencer marketing and how it drove massive growth
- Insights into scaling an e-commerce brand in today’s digital landscape
- Many more valuable insights for entrepreneurs
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing.In order to take advantage of the unique opportunities afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology. In this interview you will learn:- How to know when to ship a project and when its ready to be released into the world - Why perfect doesn't exist- The best analogy we have ever heard for good marketing- Seth's failures- Why it's YOUR turn!- The importance of blogging every day- & So MUCH MORE!Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.comInstagramYouTubeFacebookXLinkedInMagazine
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In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers.
In this episode, learn learn:
- How to leverage personal experiences to create innovative products
- The importance of inclusivity in the beauty industry
- How to build a brand with purpose with a focus on community
- Strategic pre-launch marketing and influencer collaborations
- Overcoming challenges in product development and manufacturing
- Tactics for building customer loyalty and driving repeat sales
- And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia.
How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him: Cereal. That’s right, the company that started with a single air mattress and grew to a $100 billion empire was kept afloat by selling custom cereal boxes. It was bizarre but it worked. Gebbia muses in this episode of the Foundr podcast: “We made $20,000 in breakfast cereal, and we're able to basically pay off our credit card debt...The cereal, funnily enough, was how we were able to help keep the options open for us until eventually, the invitation came for Y Combinator.”
In undoubtedly one of our most riveting episodes, Gebbia recounts his incredible journey from struggling to pay rent, to Airbnb’s first angel investor, to one of the biggest brands in the world and Gebbia’s incredible charity work. Gebbia is candid about how he overcame countless rejections and problems. Listen in as he shares specific advice for entrepreneurs looking to create the next industry disrupter:
“You can see what’s hot. You can go after an emerging industry... Or you can solve a problem. Your own problem. Airbnb was our own problem. We had a rent check that we couldn’t pay. And it forced us to come up with a new way of making ends meet.”
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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In this episode, Cesar Carvalho, founder and CEO of Wellhub (formerly, Gympass), a corporate wellness platform that connects companies and their employees to top partners in fitness, nutrition, sleep, and mindfulness.
Cesar shares his journey from consulting at McKinsey to founding a global corporate wellness platform. Cesar discusses the personal struggles that led him to prioritize well-being and the pivotal moment when he decided to create Wellhub.
He reveals the challenges of building the business, including his decision to drop out of his MBA program to focus on the startup. Cesar also talks about the innovative strategies that helped Wellhub secure its first major client and scale to 15,000 corporate clients across 11 countries.
In this episode, you'll learn:
Leveraging personal challenges to fuel entrepreneurial success
The importance of employee well-being and its impact on productivity
Innovative strategies for securing major clients
Building a scalable business model in a new market
Practical advice for entrepreneurs on resilience and perseverance
Creating a brand that resonates emotionally with customers
And many more valuable entrepreneurial insights...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Alex's journey includes overcoming personal and professional challenges to create a life-changing product.
In this interview, Alex shares his compelling journey from the depths of personal and professional struggles to creating a product that has revolutionized sleep health. Alex opens up about his darkest moments, including the impact of his divorce and poor sleep on his life.
He recounts the transformative experience of discovering nasal breathing through James Nestor's book "Breath," which led to the inception of Hostage Tape.
Alex describes the early challenges of developing the product, the innovative marketing strategies that set Hostage Tape apart, and the crucial partnerships that helped propel the brand to success. He also shares an emotional story about how Hostage Tape played a key role in reconnecting with his wife and improving their relationship.
In this episode, you'll learn:
How to leverage personal challenges to fuel entrepreneurial success
The science behind nasal breathing and its practical benefits
Innovative marketing strategies that create a lasting impression
Building strong influencer partnerships to enhance brand visibility
Tactics for creating an emotionally resonant brand
Practical steps for overcoming business setbacks and scaling growth
And many more valuable entrepreneurial insights...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.
In this interview, you’ll learn:
How a chance encounter at Coachella inspired a $20M Perfume Brand
Breaking into the fragrance industry - from their garage
Overcoming significant challenges and setbacks
Innovative marketing and influencer partnerships
Importance of customer feedback and product development
Their marketing strategies and the role of social media
Advice and motivational insights for aspiring entrepreneurs
And many more valuable entrepreneurial insights...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years to develop. In this episode, Nathan Chan chats to Brown about what gave him the confidence to take on the uber-competitive shoe industry and how the brand plans to bounce back after a challenging year.
In this interview, you’ll learn:
How Brown’s sporting career helped him bring AllBirds to life
The slow seven years burn of AllBirds as a side hustle
How doubt can be an advantage in business
Why Kiwi culture keeps Brown grounded
The benefits of criticism
Tackling the competitive shoewear industry
Why celebrating the little wins leads to long-term success
How Brown’s reacted to recent setbacks at AllBirds
Why “DTC” doesn’t matter
The best parts of entrepreneurship
Why founders need to refresh their vision over time
And much more founder and brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast.
Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair.
Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders.
When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.”
It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment.
In this interview you will learn:
How to deduce your market to the metrics that matter
The steps you need to take in order to be financially free
Turning past pain into pure motivation and a hunger for success
Tony's ethos in living for impact, and how the money will follow
How to serve your client in the best possible way
& more more!
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go through a wild experience and end up learning something. That’s why before we record every episode of the podcast, I always ask our guests to share crazy stories from their journeys.
Today, you’re going to hear some of those stories.
In this episode, you’ll learn from:
Guy Kawasaki, chief evangelist at Canva
Daniel Winer, CEO and co-founder of Hexclad
Holly Thaggard, founder of Supergoop!
Suneera Madhani, founder and CEO of Stax Payments
Michelle Zatlyn, co-founder, president, and COO of Cloudflare
Jessica Rolph, co-founder of Lovevery and Happy Family Organics
Cody Ko and Noel Miller, founders of TMG Studios
Alight, it’s time to get crazy…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like.
In this episode, you’ll learn:
Why they spent two and a half years in the ideation phase
How they accidentally overordered their first product batch
The origins of their fictional marketing character “Vi”
The marketing challenges around a regulated product
Why having a global mindset is critical for beauty brands
The pros and cons of owning your formula
What you need to pitch mass retailers like Sephora or Mecca
How to test formulations with real people
Product development and formulation timing tips
And much more beauty brand advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.
In this episode, you’ll learn:
What happened during the first 60 days of SkinnyMeTea
To conduct a product-for-post campaign
How to negotiate with influencers
The tiered micro influencer approach
To track conversions through personalized codes and cost-per-click
How to do a return for gifting through Instagram Stories
Van Riel’s definition of creator vs. influencer
Why working with an influencer co-founder is the fastest way to grow
The “3 Rs” of finding quality influencers
Why Twitch is an influencer gold mine
The importance of direct-to-camera selling
Why post-purchase surveys help track influencer impact
And more influencer marketing tips…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business. After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste. Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kanye, and why starting UNLESS was a humbling experience.
In this episode, you’ll learn:
How Liedtke climbed from a sweeper to a board member at Adidas
The origins of Yeezy, its growth, and what went wrong
That Adidas built Kanye a sample room in Calabasas
What Kanye taught him about branding
Why UNLESS partnered with skate, surf, and snow influencers
The different skills between a corporate leader and an entrepreneur
Why he thought starting a business would be easier
Why Kanye almost bought UNLESS
Why you always need to have a Plan B
Supplying t-shirts for Robert Downey Jr.
And much more product branding advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is a managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–a partner of the THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:
Why Shackelford started over with a THC beverage product
How BRĒZ earned $2.8M in sales in the first 10 months
Why BRĒZ came at the highest price point in the market
Why did they target soccer moms trying to get a buzz
About Shackelford’s sympathy for his advertising clients
Competing against the massive alcohol market
How Shackelford structures his ad campaigns
The grey area around THC product advertising
Why they spend $25K on ad per day
And much more CBD and THC product advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience tastes and preferences. Elias says that we’re still in “the Napster era of AI” and that the hype will eventually become a subtle integration into our lives. In this episode, Elias shares about being an early adopter of AI and how he’s endured the hype to build a trusted business that Twitter once rejected.
In this interview, you’ll learn:
Why AI brings more problems for entrepreneurs to solve
The advantages and disadvantages of being an early adopter
When Qloo landed and lost Twitter as a client
How not to lose your identity in your business
How to develop long-term stamina as a founder
Why Elias biked commuted in NYC for years
How to use AI for your business beyond generative tools
Why AI will become more subtle in the future
And much more AI and founder mindset advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn:Why the name play a huge part in BÉIS developmentMitchell’s philosophy of learningWhy she’s still a consumer first About the lengthy sampling and design process for BÉISHow BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business.How Drake became Onda’s first and best customerAbout Mitchell’s new upcoming travel show ThirstIf she’s ever returning to YouTubeAnd much more brand, business, and founder advice…Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.comInstagramYouTubeFacebookXLinkedInMagazine
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Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.
In this episode, you’ll learn:
Why you don’t have to be “book smart” to be successful
Firestone’s step-by-step sales funnel
Why you need a basket-building product at the beginning
The benefit of a merchandising strategy
The three core aspects of business
What conversion-based commerce means
A TikTok Shop secret
How he almost went broke selling 8,000 Marge Simpson wigs
Why having fun helps you win in business
And much more ecom strategies and advice…
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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At 67, Guy Kawasaki is still evangelizing about products. After building a tech career at Apple under Steve Jobs, Kawasaki set out on a winding career path, including founding startups, giving viral Ted Talks, investing in unicorns like Canva, and writing 16 books. Eight years after his last podcast appearance, Nathan Chan catches up with Kawasaki to distill his decades of wisdom down to the essential functions of creating a painkiller product that people love.
In this interview you’ll learn:
The two key functions of entrepreneurs
Why remarkable people have a growth mindset
When Steve Jobs tricked Guy while working at Apple
Getting mistaken for Jackie Chan
What makes a mission-led a**hole worth working for
How to create painkiller products for customers
To build confidence in small successes
Why failure is okay, but you should try and prevent it
What is evangelism marketing and how to use it for business
And much more founder advice and stories…
Click here to start your business for $1.
You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
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