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In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development.
Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.
00:00 Introduction to Frictionless Marketing
00:06 Meet Jerome Brathwaite: Brand Management Expert
01:09 Diving into the Game Time Glow Campaign
02:48 The Ecosystem Behind the Campaign
04:45 Global Impact and Emotional Connection
08:32 Product Innovation and Market Needs
12:53 Leadership and Mentorship Insights
16:45 The Future of Skincare and Beauty Brands
19:03 Musical Past and Marketing Journey
19:59 Conclusion and Final Thoughts
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.
Produced and distributed by Simpler Media Productions.
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In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI.
Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace.
00:00 Introduction to Frictionless Marketing
00:01 Meet Amy Atwood: A Journey in Corporate Communications
01:01 Key Themes from the Fierce Pharma PR Communications Summit
01:44 The Role of AI in Communications
03:59 Health Equity and DEI in the Pharmaceutical Industry
06:15 The Importance of Communications in Business Strategy
20:20 Crisis Communications: Best Practices and Insights
22:19 Embracing Failures and Learning from Them
23:07 The Future of Communications: Measurement and Analytics
29:10 Wellness and Work-Life Balance for Communicators
32:10 Conclusion and Final Thoughts
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
Produced and distributed by Simpler Media Productions.
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In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures.
Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment.
00:00 Introduction to Frictionless Marketing
00:05 Meet Tanya Wymer: A Journey in Corporate Communications
01:08 Tanya's Early Inspirations and Career Path
02:45 Awards and Transformational Work
04:10 Balancing Transformation and Stakeholder Expectations
05:18 Internal Communication Strategies at Biogen
07:31 Employee-Centric Culture and Brand Refresh
15:15 Global Communication Challenges and Strategies
23:38 Creating a Productive and Creative Team Environment
25:37 Looking Ahead: Exciting Projects at Biogen
26:46 Conclusion and Closing Remarks
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
Produced and distributed by Simpler Media Productions.
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In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus.
The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's initiatives to promote health equity, reduce negative social determinants of health, and improve access to quality care.
Sri shares insights into the power of storytelling in creating empathy and driving change and offers valuable advice on remaining adaptable while staying true to one's values in a rapidly evolving industry.
00:00 Introduction to Frictionless Marketing
00:05 A Heartfelt Story of Salathiel's Battle with Lupus
00:54 Sri Ramaswami's Keynote Highlights
02:58 Challenges Faced by Lupus Patients
03:52 Understanding Lupus: Symptoms and Diagnosis
05:31 Systemic Barriers and Health Disparities
06:15 GSK's Initiatives for Health Equity
08:06 Three Pillar Approach to Reducing Barriers
10:09 Advice for Aspiring Professionals
14:07 Conclusion and Final Thoughts
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.
Produced and distributed by Simpler Media Productions.
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We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America.
At Voyager Therapeutics, Trista plays a pivotal role in shaping the company's strategic vision, managing investor relations, and driving corporate communications. She has a rich history in facilitating effective communications at various stages of company development, from preclinical to commercial, and has worked extensively in both the U.S. and Europe. Trista's expertise extends to areas such as DE&I, corporate social responsibility, and patient advocacy, reflecting her comprehensive approach to corporate affairs.
In this episode, Trista shares her extensive experience, tracing her journey from her early days in public relations agencies to her current leadership position at Voyager. She delves into the nuances of storytelling in the biopharma industry, the transition from reporter to corporate leader, and the integration of communications with corporate strategy. Trista offers a unique perspective on the evolution of corporate communications in biopharma and provides insights into the challenges and opportunities associated with this dynamic field.
Join us in exploring these fascinating topics and more with Trista Morrison.
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We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.
In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.
Join us as we unpack these topics and more with Lynette Jackson.
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Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable companies.
Linda's expertise in marketing and product innovation has been a driving force in reshaping the way food companies approach health and wellness trends, and her journey reflects a deep understanding of both consumer behavior and market trends.
In this episode, Linda delves into her extensive career, from the evolution of the Atkins and Quest brands to the challenges and successes of marketing in the ever-changing landscape of health-conscious consumerism. She also dishes out her insights on personal growth and leadership, reflecting on how her experiences have shaped her approach to innovation and team building.
So, without further ado, let's welcome Linda Zink, Chief Marketing Officer at The Simply Good Foods Company.
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Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients.
His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group, and the Pharmaceutical Products Division at AbbVie.
In today’s episode, Geoff details his extensive career journey from his early days in public relations and advertising to his pivotal former role at Horizon Therapeutics, a biopharmaceutical company dedicated to developing transformative medicines for individuals grappling with rare and rheumatic diseases.
Geoff also illuminates the dynamic interactions between patient-centric approaches, corporate stewardship, and the challenges associated with the swiftly evolving healthcare landscape. Moreover, he shares his personal growth narrative, reflecting on how a three-day offsite event altered his outlook on feedback, propelling him toward seeking coaching to enhance his leadership acumen.
Without further ado, please welcome Geoff Curtis, former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics.
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Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven mission to combat neurological diseases, fuels her work at Neurocrine Biosciences.
In today's episode, Brooke explores her unique journey from elementary teaching to a leadership role at Neurocrine Biosciences, a San Diego-based biotech company dedicated to discovering, developing, and commercializing life-changing treatments for people with serious, challenging, and under-addressed disorders. Brooke delves into the company's evolution from a startup to an industry leader and will examine the evolving landscape of healthcare, focusing on the intricate relationship between patient needs, corporate responsibility, and the complexities of modern healthcare marketing. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
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Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.
Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapies by developing solutions for even the most challenging diseases.
In addition to his role at Tune, Glenn is the founder and Chief Instructor at NC Systema, a unique training system that blends martial arts, yoga, massage, and meditation. He's also the founder of StressProof, offering resilience training workshops and group retreats for stress management.
On the writing front, Glenn is an accomplished author with more than 25 popular science titles to his name, covering topics from astronomy and anatomy to ecology and zoology. Among these are the children's hits "Why is Snot Green?" and "Will Farts Destroy the Planet?"
In today's episode, we'll delve into the groundbreaking work Tune Therapeutics is doing in the realm of epigenetics and also hear Glenn's unique tips on communicating complex scientific topics to a broad range of stakeholders.
Additionally, we'll explore how the resilience and stress management techniques Glenn has mastered serve him in his corporate work.
Without further ado, please give a warm welcome to Glenn Murphy, Director of Communications at Tune Therapeutics.
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Produced by Simpler Media
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In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.
As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.
This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales goals.
Further, we delve into the crucial shift healthcare brands need to make from storytelling to story-making, with practical examples and case studies from brands that have successfully made this transition.
To learn more about us and our agency, visit us at LippeTaylor.com.
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Produced by Simpler Media
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Today we’re sitting down with Wendy Goldberg, Chief Communications Officer at iHeartMedia. Wendy's professional journey led her to key marketing roles within various companies, including AOL/Time Warner, Six Flags, and Hearst.
In today's interview, we'll dive into Wendy's multifaceted career, exploring how she became a pioneering figure in the tech world at a time when women in tech were still a rarity. We'll also discuss how her unique approach to life management has helped her excel across multiple industries.
We also explore the innovative structure of iHeart Radio, the surprisingly enduring appeal of broadcast radio, and adapting to the challenges in a changing media landscape. Without further ado, please welcome Wendy Goldberg.
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Welcome to today's episode, where we're joined by Carolyn Wang, the SVP of Global Corporate Communications at Ultragenyx. With a rich background in life sciences that began at Elan Pharmaceuticals, Carolyn has been a key player in WCG's growth and has led BrewLife, a multi-million dollar agency. She’s also held a leadership role at Verily and currently serves on the board of the John Ritter Foundation for Aortic Health.
Today, we're delving into Carolyn's work at Ultragenyx, a game-changing company in the world of rare genetic diseases. We'll discuss their innovative approaches, such as broadening access to newborn screenings and hosting rare disease boot camps. We'll also explore the keys to nurturing patient communities and ensuring diversity in clinical trials and hear Carolyn's advice for those new to healthcare communications.
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Produced by Simpler Media
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Today we're excited to welcome Rob Candelino, the CEO of Radio Systems Corporation, the world's largest dog and cat product supplier with brands like PetSafe, Invisible Fence, Kurgo, SportDOG, and Premier Pet.
A member of the Advertising Hall of Fame, Rob is renowned for his focus on purpose-driven branding and deep understanding of consumer insights in product development and marketing.
In today's conversation, Rob shares his valuable insights on leadership, emphasizing the importance of investing in people for long-term success.
We'll also dive into the challenges and rewards of leading organizational teams overseas and the significance of purpose-driven branding.
Without further ado, here is Rob Candelino.
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Produced by Simpler Media
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Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy.
With extensive experience in communications and marketing, Martha has been instrumental in creating a clear and unified brand voice for AARP. She has driven member acquisition and retention, established the Consumer Experience (CX) practice, and oversees AARP's consumer Contact Centers. Martha is also an accomplished global leader, having served as President of the Mid-Atlantic region and Latin America for FleishmanHillard. A recognized industry speaker and influencer, Martha has received multiple accolades, including induction into PRWeek's National Hall of Fame and being named one of the Top 100 Women in Brand Marketing by Brand Innovators.
In this episode, we'll discuss AARP's focus on accurately representing and reaching the 50+ demographic; one of the fastest-growing age groups in the country, estimated to be responsible for $12.6 trillion of spending power by 2030. Martha discusses AARP's work to address ageism and how it is often an overlooked element of most DEI strategies.
Show Notes:
AARP guide for marketers about authentically representing & reaching consumers 50+: www.aarp.org/RepresentAgeAdWeek Column from Martha : Age: The Missing Part of DEI and The Most Misrepresented Segment of Advertising: 10 Things Marketers Can Do About It - Advertising Week-----
Produced by Simpler Media
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Today, we have the pleasure of hosting Stacy Martinet, the Vice President of Marketing Strategy and Chief Communications Officer at Adobe. With a career spanning across media and marketing, Stacy has had an incredible journey, from her time at The New York Times, where she was part of the team that launched the company's first social media strategy, to her role as Chief Marketing Officer at Mashable, where she expanded the company's global brand and audience reach, turning it into a massive media brand.
During her tenure at Adobe, Stacy has been a driving force in shaping the company's reputation and fostering its growth. A well-respected leader in the industry, Stacy has received numerous accolades, including being named to Folio’s Top Women in Media as a Corporate Visionary and PR Week’s 40 Under 40 list, in addition to being a board member of New York Women in Communications and a key member of the Adobe Women's Leadership Council.
In today's interview, we'll be exploring Adobe's suite of innovative generative AI tools, including Adobe Firefly, which aims to revolutionize creative work and digital marketing while prioritizing commercial safety, copyright, and minimizing harm and bias. We'll also discuss Adobe's collaboration with large language models like ChatGPT and the Content Authenticity Initiative, which aims to ensure transparency in content creation.
So, please enjoy this insightful and engaging conversation with Stacy Martinet.
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Produced by Simpler Media
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Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she played a critical part in trade negotiations and humanitarian relief efforts.
In this interview, we'll delve into UPS's humanitarian relief work in Turkey, the balancing act between always-on earned marketing and being a good community partner, as well as the unique responsibilities of her role at UPS, which has global implications. We'll also discuss the keys to aligning your passion with your career and the power of working with purpose.
Overall, Laura has a truly incredible story to share, as evidenced by her captivating TED Talk, where she recounts her experiences as a foreign affairs officer in Rwanda, rescuing Americans during the genocide, and the lessons she took away from that experience. We highly recommend watching her TED Talk titled "When you shouldn't follow the rules" (available in the show notes) for a firsthand account of the importance of advocating for positive change.
Join us as we dive into these topics and more, and uncover Laura's inspiring insights into leadership, community engagement, and the impact of working with purpose. Here is Laura Lane.
Show Notes:
Laura's Ted Talk - When you shouldn't follow the rules: https://www.ted.com/talks/laura_lane_when_you_shouldn_t_follow_the_rules
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Produced by Simpler Media
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We are thrilled to have Stacey Tank, Chief Transformation Officer at Heineken, in the house today! With a globe-spanning career, including stints in countries like Brazil, Mexico, Canada, Germany, England, France, and Amsterdam, Stacey has held senior positions at leading companies like General Electric, Home Depot, and, of course, Heineken.
Stacey also founded Our Happy Place, a non-profit organization focused on childhood mental wellness and serves as a board trustee for the Heineken Africa Foundation and the American Chamber of Commerce in the Netherlands. Stacey has also been recognized as a World Economic Forum Young Global Leader (YGL), a Henry Crown Fellow at the Aspen Institute, and an Academy for Systems Change Fellow.
In our interview, we'll delve into Stacey's career journey, starting from her early days in business communications all the way to her current leadership position at Heineken as Chief Transformation Officer. Through her story, Stacey shares valuable advice for women in leadership, emphasizing the importance of embracing change and self-belief.
Without further ado, here is Heineken's Chief Transformation Officer, Stacey Tank.
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We are thrilled to have Jennifer Davis, the Senior Vice President of Corporate Affairs at Dell Technologies on the show today. Jennifer, also known as JJ, has spent over 20 years at Dell collectively and currently oversees all aspects of Global Communications and Corporate Social Responsibility.
JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. In 2010 she founded Dell’s marquee women’s program, the Dell Women’s Entrepreneur Network, to support women entrepreneurs’ success worldwide.
In this conversation with JJ, we discuss Dell's approach to ESG, the inextricable link between innovation and sustainability, and how doing the right thing as a company can attract and retain top talent.
Please enjoy this conversation with JJ Davis and Lippe Taylor CEO Paul Dyer.
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Today, we have Beatriz Perez: Senior Vice President and Chief Communications, Sustainability, and Strategic Partnerships Officer for The Coca-Cola Company. Bea is responsible for managing Coke's commitments to ESG as well as global, external, and internal communications, digital media strategy, and financial and leadership communications.
Bea has also been named to various top leaders' lists, including the American Advertising Hall of Fame, the Sports Business Journal's Hall of Fame, and PR Week's Hall of Fame, and has been recognized as one of the '25 Most Powerful Latinas' by CNN and a 'Conservation Trailblazer' by The Trust for Public Land.
In this conversation, we discuss Bea's experience at Davos, her 25+ year history at Coca-Cola, the importance of leadership that creates space for growth, and Coke's multi-pronged approach to sustainability.
Please enjoy this conversation with Bea Perez.
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Produced by Simpler Media
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