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Marketing isn't just about campaigns—it's about transforming varied experiences into powerful brand stories.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Marcelo Kertesz, CMO at MANSCAPED. Our guest reveals how diverse experiences shape innovative brand leadership. Growing up, he was inspired by his father's political campaign and Disney World's branding. After working in Brazil, he moved to Sao Paulo for a prestigious advertising school and interned with his father's campaign team. He then led six presidential campaigns in five countries, winning six out of seven elections. Tired from the intense political work, he moved to the US, enrolled in product design school, and eventually joined MANSCAPED. Marcelo emphasized the importance of strategic thinking, over-delivering, and adapting to new opportunities in his career.
Key takeaways? Embrace unexpected paths, think strategically, and consistently over-deliver. Success lies in adaptability, seizing opportunities, and applying cross-industry insights.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about products—it's about transforming skepticism into opportunity while empowering others.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Wyatt Ewing, Founder and CEO at Ice Barrel, a company specializing in cold therapy training tools. He shares his journey from selling high-end art to founding Ice Barrel, highlighting the challenges of launching Ice Barrel, including market education and overcoming initial skepticism. He discusses the company's growth strategies, such as SEO, influencer marketing, and sustainability initiatives like recycling 500,000 pounds of plastic. In this episode, He also stresses the value of leadership, honesty, and empowering his team, noting that his best career investment has been in personal development and self-advocacy.
Key takeaways? Master emotional intelligence, prioritize market education, and invest in personal growth. Success lies in resilience, sustainable practices, and authentic leadership.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaigns—it's about solving problems and creating transformative brand moments.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Aron North, CMO & Strategic Advisor at Mint Mobile. He shares his journey of transitioning from a pre-med to a business degree because he loved marketing, eventually leading him to work for Taco Bell and Mint Mobile. He emphasizes the importance of not chasing money early in one's career, instead focusing on building skills and over-investing in one's job. Aaron highlights key experiences, such as launching the Doritos Locos Taco at Taco Bell and helping Mint Mobile grow to a billion-dollar brand before its acquisition by T-Mobile.
Key takeaways? Invest in skills over salary, embrace entrepreneurial experiences, and approach challenges hands-on. Success lies in curiosity, adaptability, and over-delivering in every role.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about metrics—it's about the balance between creativity and analytics to create meaningful connections.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Kris Heineman, Director of Marketing at Pelican.
Pelican is the global leader in the design and manufacture of high-performance protective cases, used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Our guest discusses his marketing philosophy, emphasizing the balance between creativity and analytics. He stresses the value of internships, for fostering initiative and learning, and that leadership is about solving problems creatively and influencing others.Key takeaways? Prioritize quality, embrace continuous learning, and develop problem-solving leadership. Success lies in understanding consumer preferences, leveraging digital platforms strategically, and investing in early career development.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaigns—it's about storytelling and connecting with audiences in authentic ways.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Rick Loughery, VP of Global Marketing at GoPro. Rick discusses his early roles in PR and tech PR, including a pivotal move to California during the tech boom. He highlights how he joined GoPro as the 13th employee and played a crucial role in leveraging user-generated content and early TV advertising, revealing how passion and curiosity drive marketing innovation.
Key takeaways? Surround yourself with exceptional talent, embrace continuous learning, and leverage user-generated content. Success lies in adaptability, seizing pivotal opportunities, and understanding evolving market dynamics.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about ideas—it's about creating transformative experiences and solving problems creatively.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Randolph, VP of Marketing at DECKED, a company that designs innovative storage and organization solutions for pickup trucks and cargo vans. Greg shared his career journey from college to professional sports, carpentry, and marketing, revealing how diverse experiences and unconventional thinking drive entrepreneurial success.
Key takeaways? Embrace diverse career paths, prioritize team culture, and learn from every opportunity. Success lies in taking calculated risks, handling criticism, and empowering team members.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about messaging—it's about serving clients with integrity while nurturing the next generation of leaders.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Elizabeth Kelly, Vice President, Marketing at Mariner Wealth. She discusses her transition from journalism to marketing, emphasizing the transferable skills between the two fields, such as storytelling, truth-telling, and relationship-building. Kelly also shares her experiences in high-pressure environments, including covering 9/11 and working in a newsroom during a tornado. She stresses the value of coaching and mentoring, noting that her greatest career investment has been in developing her team.
Key takeaways? Leverage storytelling skills, prioritize honest relationships, and invest in team development. Success lies in continuous learning, mentorship, and grace under pressure.
For more marketing resources, check out nativedigital.com
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E-commerce leadership isn't just about sales—it's about creating seamless experiences that connect people with their passions.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Nett, General Manager of Trading Cards and Sports Memorabilia at eBay. From Pepsi to collectibles, Mike reveals his journey through ecommerce and how customer obsession shapes trading card and memorabilia success at eBay.
Key takeaways? Understand collector psychology, maintain consistent processes, and prioritize user experience. Success lies in embracing opportunities, seeking mentorship, and refining platform functionality.
For more marketing resources, check out nativedigital.com
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Entrepreneurship isn't just about ideas—it's about evolving with your company and nurturing a skilled team.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Alexandre Douzet, CEO of Pumpkin®, one of the fastest growing pet insurance and wellness brands in the U.S. He discusses his background as a CEO of a pet healthcare insurance company and his history as a serial entrepreneur, having built three companies. He also reveals insights on problem-solving, leadership, and building innovative brands.
Key takeaways? Focus on real issues, master the art of branding, and invest in talent development. Success lies in market foresight, mission alignment, and hands-on leadership.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about campaigns - it's about being a strategic business partner that drives innovation across industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Ann Hand, Chairman & CEO at Super League Gaming. She shares with us her unique journey of majoring in economics and initially pursuing a career in banking to landing her first job as a marketing rep at an oil company. She explains in this episode how that experience introduced her to a more creative and operational environment, helping her to recognize and embrace her marketing skills. She later transitioned from her hands-on operational role to running global brands at BP, which eventually drew her to the challenges of startups.
Key takeaways?
Explore passions and interests, but be open to gaining diverse experiences to discover one's true strengths.Develop soft skills like emotional intelligence, collaboration, and adaptability, in addition to technical skills.Strive to be a change agent and positive influence, regardless of one's position in the organization.For more marketing resources, check out nativedigital.com
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Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising, revealing how unconventional experiences shape innovative marketing strategies.
Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about creativity—it's about navigating the delicate balance between innovation and security in evolving industries.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Melissa Beltrame, Marketing Director, SVP at NBKC Bank. She charts her course from Fine Arts to FinTech, revealing insights from her time at Hallmark to now banking.
Key takeaways? Master communication, embrace openness, and blend industry expertise with compassionate leadership. Success lies in curiosity, thorough preparation, and strategic networking.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about traditional strategies—it's about applying diverse knowledge to drive innovation.
In our latest episode, we are joined by Karina Kogan, CMO at Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through AI and immersive technologies. She shares her unique journey from political science and art history to working at tech marketing powerhouses like IAC, Warner Media, and Peloton, noting the challenges and rewards of each role.
Key takeaways? Leverage transferable skills, prioritize impact-driven work, and embrace emerging technologies. Success lies in relationship building, tenacity, and continuous adaptation.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about tactics—
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Jack Gazdik, Growth Marketing Manager at Level20, the new business incubator of Progressive Insurance, with the goal of establishing product-market fit and bringing businesses to scale. Gazdik shares his unique experience leading go-to-market strategies for early-stage startups. He also highlights the interconnectedness of decisions in early-stage businesses and the ability to evolve with the landscape.
Key takeaways? Embrace holistic marketing, prioritize brand building for customer trust, and balance short-term gains with long-term vision. Success lies in networking, continuous learning, and adaptability.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about skills—it's about building resilience and fostering meaningful connections.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Sam Meers, EVP, Health Innovations at BarkleyOKRP, one of the largest full-service independent advertising agencies in the United States. Throughout this episode, both shared powerful stories of overcoming personal and professional challenges that are sure to inspire.
Key takeaways? Embrace setbacks as opportunities for growth, cultivate mentorship relationships, and stay adaptable in the face of industry changes. Success stems from personal development, professional tenacity, and the ability to provide value at every career stage.
For more marketing resources, check out nativedigital.com
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Marketing isn't just about creativity—it's about being a strategic business partner.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Brian Martorana, SVP Sales & Marketing at TeamSupport, a premier ticketing and live chat solution designed to improve customer engagement. They share insider tips on aligning with CEOs, managing client expectations, and driving results.
Key takeaways? Master financial literacy, embrace data analysis, and lead with transparency. Success lies in prioritization, clear goals, and constant communication.
For more marketing resources, check out nativedigital.com
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Career growth in marketing: It's about blending creativity with business acumen.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Callie England, Director of Brand Marketing at the University of Missouri - Kansas City, to discuss navigating leadership roles, balancing analysis and innovation, and staying adaptable.
Key takeaways? Embrace your unique perspective, manage confidence wisely, and tap into diverse talent pools. The future of marketing is curious, inclusive, and ever-evolving.
For more marketing resources, check out nativedigital.com
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In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Mike Goff, Founder of Goff + Marketing, to discuss their insights on brand management, marketing career progression, and the evolving nature of leadership in the post-COVID world.
In this episode, dive into the art and science of marketing, from understanding customers to balancing data-driven decisions with intuition, and gain valuable career development tips, mentorship advice, and passion-driven growth strategies.
For more marketing resources, check out nativedigital.com
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In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship.
They also discuss the unique challenges and opportunities of marketing for different business types, including small and medium-sized enterprises, established brands, and complex organizations. They stress the importance of understanding the business problem being solved and tailoring marketing strategies to specific needs, while also acknowledging the challenges of working with companies that may not have a clear understanding of their marketing strategy.
For more marketing resources, check out nativedigital.com -
In this episode, Estelle Mense, VP of Marketing at Ascend Learning, joins Justin Watkins, CEO & Founder of Native Digital, to discuss leadership skills, personal branding, and career progression in marketing. They emphasize focusing on people, seeking mentorship, and adapting to industry changes. The conversation covers the shift from storytelling to data-driven strategies, the challenges of transitioning into leadership, and the importance of staying engaged and learning from peers. They also share advice for the first five years of a career: build a strong toolkit of hard and soft skills, understand the business, and take calculated risks.
For more marketing resources, check out nativedigital.com
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