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Happy Woo Wednesdays!
If you want to build a lasting brand you have to lead with your values, and messaging is at the foundation of not just communicating those values, but putting them into action. This is what you will learn today on Get A Heck Yes!
Justine Wentzell-Chang is the founder of Red Balloon Station where she empowers culture-changing, community-lifting, and equity-driven BIPOC + woman-owned businesses with strategic and impactful copywriting, brand storytelling, and messaging strategy.
Building a distinct and memorable brand voice to help you stand out in a crowded market and find your people/help your people find you:
1) Take time to determine and understand your Brand Archetype
2) Intimately know your Ideal Customer Avatar and use their language
3) Dig deep to know and define your core values and conviction codes
4) Be specific about what makes you different from your competitorsConnect with Justine
www.redballoonstation.com
https://www.instagram.com/redballoonstation
Connect with Carissa Woo
https://calendly.com/carissawoo/discovery-call
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Happy Woo Wednesdays! Today we are prioritizing your physical and mental health as a wedding shooter so your career and creativity can last longer.
Jcquelyn Nytes, photographer from Gray Day Photo and her biz Partner Ashley are touching on a niche in the wedding photo industry that has never been done before but is soooooo important!! They started Focus Fit Co. after meeting at the YMCA and becoming good friends.
Focus Fit Co: fitness, health, and wellness for wedding photographers & videographers. A community that's here for photographers & videographers that want to improve their physical and mental health!
Hot Topic
- strength training for shooters
-stretching for shooters
-taking care of your mental health to avoid burnout@focusfit.co @graydayphoto
https://instagram.com/focusfit.co
https://instagram.com/carissawoo
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Happy Woo Wednesdays.
I met Jen Sulak (with the pink hair) through WIPA and I instantly wanted her to be on my podcast because she is unique and unapologetically herself. She is going to welcome your Weirdness today (because we are all a little weird). She relates to her clients on a cellular level with pets or nerdy things.
I love her story about how the pandemic gave her the strength to rebrand to weirdo weddings. It was scary but her people were waiting for her.
Jen is a passionate photographer for over 17 years. She creates safe spaces where you can have the freedom to BE YOURSELF and let your personality shine through! I use Photography as a tool to not only express my inner-artist but to capture unique wedding days in Dallas (DFW) and Destinations around the USA.
Connect with Jen Sulak
Freebie "Truly You" worksheet that you can get - https://weirdoweddings.myflodesk.com/pinkhairjenpodcastfreebie
Connect with Carissa Woo
https://instagram.com/carissawoo
https://heckyes.vip/
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Happy Woo Wednesdays!
I have my dear friend Laura Rexer in the heck yes house, also known as the Dish Wish girl. Laura's goal is to work with people who appreciate her work and level of service. She creates a synergy amongst all the pieces of the tablescape + beyond.
I love how Laura shares her story about seeing an opportunity in the wedding industry and going for it.
Laura is a master tablescape designer, curator and innovator who has focused on the idea of the personality of the celebration coming through in the unique details and aspects of the dining experience. Her work over the last 14 years can be seen in Vogue, Harper's Baazar, C Magazine, People Magazine and in the vast majority of national event and bridal publications and blogs.
Hot Topic : Making your business your own
dishwishevents.com
https://www.instagram.com/carissawoo
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Happy Woo Wednesdays.
Today I have the famous Kristin Banta in the HECK YES house. She is all about maximalism.
She runs a production and design house creative agency.
I met her at a WIPA and Nace event in Palm Springs and she was keynote speaker.
You may recognize her because she had her own show on Bravo. Kristen is famous in the wedding industry!
She is known for provocative memorable integrative storytelling, all about the experience for her guests.
Go to her instagram and then website to check out her unprecedented before and afters. She transforms a space like no other. https://www.kristinbanta.com/
https://www.instagram.com/kristinbantaevents
Congrats Kristin on being named event designer of the year at the prestigious gala award!
Connect with Carissa Woo
https://instagram.com/carissawoo
Heckyesmedia.co
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Happy Woo Wednesdays! I have my past student in the Get a HECK YES house. Phil Santos really dedicated his life to the craft of DJing. He cares so much.
Phil Santos went through the Triple Threat Program and he was able to double his prices and book 6 weddings in 2 months. Holy cow!
I love this deep conversation. He really explains the true meaning of what we do as event pros.
Phil Santos has been using music to bring people together since 2013. He is an award-winning Miami-based wedding DJ who started his career helping millennials and gen z fight loneliness through community-focused dance parties. His passion is to elevate the typical wedding reception into a fulfilling experience of music, family and community.
Hot Topic
- The philosophy of music and how it connects us
- the loneliness epidemic and how we fight it as wedding pros
- the importance of having a WHY
- Authenticity and having an edge in your marketingReach out to Phil
https://www.instagram.com/djphilsantos
Connect with Carissa Woo
https://www.instagram.com/carissawoo
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Happy Woo Wednesdays!
Hot Topic: Design with intention not just trends
Bio on Martina - Your favorite Italian wedding planner in California.
Connect with Martina
Storiamiaevents.com
Connect with Carissa Woo
https://instagram.com/carissawoo
www.heckyesvip - Get 10-15 leads a month
Thank you 17hats.com use code heckyes https://aftershoot.com/friends?ref=carissawoo
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Happy Woo Wednesdays!
Today I have Sara Portillo in the Get a HECK YES house. She manages The Sepulveda Home, LLC a wedding and special events venue in San Pedro. I've been photographing weddings here for a decade at this Gem, Louisiana French Colonial was designed to honor the majestic estates of the South. It's vintage meets elegance.
If you know Sara, she is unapologetically herself. She is a Sag aftra actress and doesn't sugar coat anything. She has mastered the art of human emotions and family dynamics!
I love the story about how Sara's dad came across this property and had to own it. He didn't know how he was going to do it but he did it. The Sepulveda Home has so much heart and soul from this family. The magic starts with them.Hot Topic:
Celebrations of Life. How Sara is tapping in the market of Funerals.
Connect with Sara
www.sepulvedahome.com
https://instagram.com/thesepulvedahome
Connect with Carissa Woo
https://instagram.com/carissawoo
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Happy Woo Wednesdays! I met Erich when we both went to UC Riverside. We were dorm-mates. He was already deep into photography then. His photos always evoke so much emotion. He says engagement and wedding photos should look as natural as possible. "It's all about the three C's creativity, composition, and candid reactions.
I asked him to be the very first guest on my podcast. Can't believe we are on our 152nd episode.
Erich is a a wedding and engagement photographer who loves creativity and photojournalism. I've been shooting for almost two decades and have shot at many places around the world.
Today's Hot Topic
3 tips on making your clients have genuine emotions
Erich has a really unique and amazing posing demonstration that he does on his sales calls. You will have to tune in to hear more.
Connect with Erich
www.erichchen.com
https://www.instagram.com/erichchen
Connect with Carissa https://instagram.com/carissawoo / https://www.17hats.com/ https://aftershoot.com/friends?ref=carissawoo
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Happy Woo Wednesdays. I met Adam through WIPA. He is a genuine guy that is not trying to get something from you. You can tell. I got to experience and smell his company first hand at a WIPA event at the Ebell in Santa Ana. Check out my Reel here.You will be shocked at how well his equipment works in outdoor settings.
Adam Rope is the founder and CEO of Wyndzy Inc., a company dedicated to making scenting weddings an easy and fun must-have. Wyndzy recently launched the first-of-its-kind onsite program, which outfits venues with its innovative dry scent machines at no cost and with no subscription fee.
Hot Topic
Setting up your business as a value add for other business is a great way to get off the ground and build trust. Some examples of what we are doing:
1. Placing our systems at no cost with qualified venues and partners.
2. Venues and partners then control their own pricing and interactions with their clients.
3. We support the marketing/sales efforts of our partners by providing free scent cartridges for their oConnect with Adam
https://www.instagram.com/wyndzy
Connect with Carissa
https://instagram.com/carissawoo
https://heckyesmedia.co/
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Happy Woo Wednesdays! I have my good friend Ele Perez in the HECK YES house. She is one of my lead associates for Carissa Woo Photography and runs her own photography and real estate business. I was so proud of her when she told me she was starting her real estate business and so impressed when she won ROOKIE of the year!
Hot Topic : How to buy your first home
Ele's Bio. From the South Bay, Los Angeles, California, I started photography at an early age when I borrowed my Father’s 35mm camera on trips. In high school & college I worked for the newspaper & magazine as a photographer and photo editor.
I lived in France for 10+ years, where I worked as a photographer for weddings, engagement shoots, social & headshots and real estate photography. I did photojournalism for a French magazine doing lifestyle photography. I learned the French way of life and decided to move back home in Southern California. – Oui ! Parlez-vous le Français ?
Connect with Ele Perez. https://eleperez.com/
Connect with Carissa Woo
https://heckyesmedia.co/
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Mark Comon is President of PAUL’S PHOTO and founder of Creative Photo Academy. Mark is an award-winning photographer, world renown educator and industry leading retail professional.
Connect with Carissa Woo
https://www.instagram.com/carissawoo https://heckyesmedia.co/
Connect with Mark https://paulsphoto.com/
www.17hats.com use code heck yes / https://aftershoot.com/friends?ref=carissawoo / https://kickstartaccountinginc.com/
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Happy Woo Wednesdays.
Mikey Ramirez is an international filmmaker & entrepreneur primarily filming for weddings & fashion brands throughout the U.S. & overseas.
HOT TOPIC
Clients will believe our message & brand by how we live it out.
Connect with Mikey
www.mikeyramirez.com
Connect with Carissa Woo
https://www.instagram.com/carissawoo
Sponsors
17hats.com - Use code heckyes
https://aftershoot.com/friends?ref=carissawoo
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Happy Woo Wednesday! Tom Chelednik (director of Wedding Pro) is in the Get a HECK YES house
I heard Tom speak at the WIPA Pricing for Profits events at Ebell Santa Ana and he brought down the house. I had to interview him because I know you will love him too. The market is more competitive than ever and you have to create a lead follow up process that not only stays at the top of the couple's inbox, but also the lead content needs to encourage a two way conversation while building trust and rapport.
Tom has been in the wedding industry for 16 + years. He has had many different roles at The Knot, but always helping wedding pros book more weddings. He also was the COO of two Lux wedding venues so he understands what is like to be a wedding Pro.
Hot Topic
Following up on leads. (do you have a lead problem or a booking problem?).
* Build lead follow up content that creates trust and rapport
* Build lead follow up content that is helpful to the couples
*. Follow up at least 7 times over the course of 30 days. You are not getting ghosted you are getting lost in their inbox
Connect with Tom
Freebie
Connect with Tom
www.weddingpro.com
1 hour strategy session with Tom - email him https://heckyesmedia.co/
Connect with Carissa Woo
https://www.instagram.com/carissawoo
https://heckyesmedia.co/
Sponsors
kickstartaccountinginc.com - Use code heckyes
17hats.com - Use code heckyes
https://aftershoot.com/friends?ref=carissawoo
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Happy Woo Wednesdays. Ashleigh Taylor is in the Get a HECK YES house and she teaches us how to achieve your dream life, business— achieving your goals. We met when we just started wedding photography 15 years ago.
Ashleigh Taylor is an award winning portrait photographer based in Santa Barbara CA. Shr is also a speaker, photography educator & hosts international luxury retreats for people ready to step into their next level.
Hot Topic
Bringing your dreams in life & business into reality
1) be authentic to who you really are (not what society expects of you)
2) get clear on what you actually want
3) believe in your dreams & vision more than fear
4) work on your self value
Favorite sales technique : How do you get a HECK YES from your dream clients?
It's all about energy and excitement. When you wholeheartedly are excited for your offer & believe it’s worth it, you sell with ease
Marketing Toolkit which includes guide to ig reels, guide to fb ads & marketing masterclass https://ashleightaylor.lpages.co/marketing-bundle-opt-in/
Connect with Ashleigh
ashleightaylorportrait.com
Connect with Carissa
https://instagram.com/carissawoo
https://www.instagram.com/ashleightaylorportrait
Sponsors
kickstartaccountinginc.com - Use code heckyes
17hats.com - Use code heckyes
https://aftershoot.com/friends?ref=carissawoo
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Happy Woo Wednesdays!
I've gotten to know Deanna Nash because we are on the WIPA board together. She is just a sweetheart.
Today we talk about how we came out of our shells and started networking.
We have some awkward stories about our earlier years that we can laugh about now.
Deanna Nash Events is a full-service wedding planning and design firm specializing in timeless celebrations around the world. We are driven by the desire to build a genuine connection with our couples, which inspires the creative process. Together with our couples, we create intentional, meaningful, and memorable weddings and events.
Connect with Deanna
https://www.instagram.com/deannanashevents
https://www.deannanashevents.com/
Sponsor: 17hats - use code heckyes to get 50% off the entire year
https://www.instagram.com/kickstartaccounting/
kickstartaccountinginc.com
Connect with Carissa
https://instagram.com/carissawoo
https://heckyesmedia.co/
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It's my one year anniversary for giving my speech to WIPA, 75 wedding pros.
Today, I teach you how to Fill your inbox with inquiries:
1. Become the one, the go to one where everyone want to hire you
2. How 10x your audience by using the power of leverage - Grow your IG and at the same time, create your dream team
3. Be a walking lead machine everywhere you go
4. How to automate your marketingSponsors
Use code heckyes
https://www.instagram.com/kickstartaccounting/
https://www.17hats.com/ Use code heckyes
Aftershoot AI
https://aftershoot.com/friends/?ref=carissawoo
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Happy Woo Wednesdays!
Meet Tracy Bowles and Falynn Thompson, a mother-daughter duo in the wedding and event industry. Tracy owns and operates Flawless Weddings and Events, LLC, and Falynn is the proud owner of Flawless Flowers by Falynn under the umbrella of Flawless Weddings and Events. Tracy is the Best Wedding Planner in OC 2022 & 2023 and recently won Best of 2024 Overall Wedding Professional in Orange County, CA. She also sits on the board of the Wedding Industry Professional Association for SoCal as the President. Falynn is known for creating fabulous, timeless floral designs and was a 2024 finalist for Best of Florist of OC.
www.flawlessweddingsandevents.net
Hot Topic: Trust the process and release the outcome - Flawless Tracy and Falynn
Sponsors
kickstartaccountinginc.com - Use code heckyes
17hats.com - Use code heckyes
https://aftershoot.com/friends?ref=carissawoo
Connect with Carissa
https://instagram.com/carissawoo
https://heckyesmedia.co/
Connect with Tracy and Falynn
www.flawlessweddingsandevents.net
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Happy Woo Wednesdays! Keanna O'Quinn from https://www.instagram.com/sonicsommelier is in the Get a HECK YES house.
Sonic Sommelier is a premier music boutique dedicated to curating sound experiences for brands, gathering spaces, and events. With unwavering attention to detail, we design bespoke soundscapes to elevate any landscape.Hot Topic - The Power of Music - take a more active role in designing sound and music in your life
Keanna's Woo Factor is her mild synesthesia helps me to tap into the senses in a way that helps hwe to navigate curating intentional soundscapes.
She want to empower listeners to take a more active role in designing sound their lives & experiences.
Connect with Keanna
https://www.instagram.com/sonicsommelier
Connect with Carissa Woo
https://instagram.com/carissawoo
https://heckyesmedia.co/
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