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Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned!
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
Taking a Chance and Overcoming PerfectionismMenopause and Aging Education and Business PerspectivesMenopause, Nutrition, and Cognitive HealthBuilding the Brand and Representing MenopauseMenopause as a Challenging ExperienceABOUT THE GUEST
Julie Gordon White
CEO, Menowell
https://www.linkedin.com/in/juliegordonwhite/
CHAPTERS
00:00 | Introduction
05:22 | Weight Gain: Hormones and the Pandemic Connection
07:59 | Embracing Confidence, Wealth, Aging, and Menopause
10:20 | Breaking the Silence in Corporate Culture
11:30 | Menopause Awareness: Bridging the Gender Gap
15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms
17:32 | Elegantly Sized Fiber Bars with Low Calories
21:49 | Media Spotlight: Your Trendy and Attractive Product
22:52 | Embracing Change: How to Love Your Body at Any Age
23:35 | Empowering Women through Real Images on Bossavares.com
26:41 | Transformative Education in Business Ethics
28:22 | MBA in Your Fifties: A Journey of Empowerment
31:16 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com -
Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company.
The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon
"Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon
"Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon
KEY TAKEAWAYS:
Importance of Investment and Belief from OthersRecognizing and Utilizing StrengthsImportance of Self-Care and BreaksAfrican Tradition of Natural Element Self-CareAddressing Medical Racism in African CommunitiesFinding Better Care through Black DoctorsImportance of Listening and Proper Care from DoctorsHoneypot's Approach to Body Positivity and Healthier ProductsLeading the Reclaiming Wellness CampaignCreating a Platform for Self-Care and EducationCombating Medical Racism through Self-CareVaginal Health Education and ConversationABOUT THE GUEST:
Beatrice Dixon
Co-Founder & CEO of The Honey Pot Company
Linkedin: https://www.linkedin.com/in/beatrice-dixon/
Website: Honeypot Co
CHAPTERS:
00:00 | Introduction
06:52 | Influencing Wellness: Beatrice Dixon's Journey
11:20 | Vaginal Health and Human Wellness
16:19 | The Honeypot Brand's Health-focused Approach
19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care
24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism
29:10 | Challenges with Uncaring Medical Providers and Seeking Change
31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises
36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help
42:10 | Exploring Functional Medicine, Resources, and Options
44:58 | Taking Care: Doctor Visits and Hydration
48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand
53:02 | Celebrating Beautiful Relationships Across Identities
56:35 | Seizing Opportunities in Small Crowds
59:18 | Discover Honeypot Co. Products On-Site or Online
01:00:09 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
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In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross
"Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross
“We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross
KEY TAKEAWAYS:
Pandemic Pivot: Swoon's Drink AdaptationCrafting Healthier Beverage OptionsEnhancing Lives through Healthier DrinksEmpowering Partnership: Swoon x Barbie CollaborationSwoon's Customer-Driven GrowthSwoon Syrup and the Power of Monk FruitLessons from Corporate CollaborationsCrafting the Iconic Barbie BrandABOUT THE GUEST:
Jennifer Ross
Co-Founder of Swoon
Linkedin: https://www.linkedin.com/in/jenniferfross/
Website: https://www.tasteswoon.com/
CHAPTERS:
00:00 | Introduction
03:39 | A Personal Need Turned Health Revolution
07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration
09:11 | Home Formulations to Retail Success
10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks
12:42 | Empowering Women Beyond Appearance
14:27 | Unique Experience Working with Barbie and Mattel
16:10 | Barbie Collaboration: Amplifying Swoon's Impact
18:59 | Customer-Centric Approach: Power of Feedback
23:26 | Pivoting to Refreshing Lemonades and Iced Teas
25:16 | From Pinch Me Moments to Nationwide Recognition
26:59 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.
Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye
"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye
“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye
KEY TAKEAWAYS:
Parachute's origins and evolutionCommitment to social responsibility and sustainabilityAriel's passion for home design and starting ParachuteOvercoming challenges in D2C businessAdapting to external factors and remote workIntentional living and space efficiency tipsMission to promote safe sleep and reduce carbon emissionsLessons from marketing and product developmentEmbracing growth and learning in businessABOUT THE GUEST:
Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/
CHAPTERS:
00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents.
She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in!
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum
Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum
"Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum
KEY TAKEAWAYS:Revolutionizing Window Treatments: Functionality and Design FocusAdapting and Thriving in Business Despite Adversity.Seamless Installations and Personalized Design TipsEverhem's Holistic Design ApproachWork-Life Balance and CelebrationEntrepreneurship Lessons: Trials, Errors, and Positive FeedbackExpanding Reach, Enhancing User ExperienceMarketing Goals and Enhancing Customer Engagement.Timeless Approach to Designing Window Treatments.ABOUT THE GUEST:
Haley Whedenbaum
CEO & CO Founder of Everhem
Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/
Website: https://www.everhem.com/
CHAPTERS:
00:27 | Introduction
03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition
08:22 | Building a Design Business: The Power of Collaboration
10:26 | Passion to Bliss: A Couple's Journey of Discovery
13:02 | Crafting a Vision: From Branding to Building Everhem
14:24 | Navigating with Adaptation and Communication
17:11 | Embracing Parenthood and Entrepreneurship
19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics
23:02 | Everhem's Hospitality-Inspired Customer Experience
28:35 | Streamlining Fabric Choices for Window Treatments
33:15 | Maximizing Individual Talents in a Partnership
37:28 | From Research to Resilience: Lessons in Entrepreneurship
41:35 | Expanding the Brand: Enhancing Websites and Growing Reach
43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers
46:13 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.
They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone
"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“
Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
Sustainable Business PracticesPrioritizing employee well-being and creating sustainableHow Mo’s Crib overcame adversity in the waste management industry in AfricaSuccessful expansion into the US market led to the growth of their businessFostering a healthy work environment for their employees.Navigating marketing challenges in a highly competitive marketWhy Mo's Crib's products prioritize environmental sustainability.The complex components of PVC pipes present challenges in the recycling process.Michelle's contributions to the community exemplify the success of black womenRejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.ABOUT THE GUEST:
Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib
Linkedin: https://www.linkedin.com/company/thealicegroup/
Website:https://moscrib.com/
CHAPTERS:
00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity
41:50 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess.
The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder
"It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc
“Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder
KEY TAKEAWAYS:
Epiphany after bankruptcy and desire for stabilityAcknowledgement of Food Insecurity IssuesThe Impact of the 2008 Financial CrisisOvercoming USDA inspection requirements and regulationsEmpowering Women in the Food Manufacturing IndustryEmbracing Curiosity and New ExperiencesImportance of Loving What You DoPassion and Purpose: Navigating Career Paths with FulfillmentThe Power of Love and Fulfillment in Professional JourneysLessons Learned: Insights and Personal Growth from Holly's JourneyResilience: Overcoming Obstacles on the Path to SuccessThriving in the Culinary World: Determination and Hard Work UnveiledABOUT THE GUEST:
Holly Snyder
Senior Culinary Product Developer at Amazon
Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/
CHAPTERS:
00:00 | Introduction
00:26 | Unveiling Culinary Brilliance with Holly Snyder
05:49 | From Artistry to Culinary Passion
13:01 | Lessons from Prominent Restaurants
16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs
19:40 | Navigating the Housing Crisis and Startup Life
20:59 | Discovering Stability in the Midst of Financial Crisis
25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity
31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals
36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table
38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief
41:52 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance.
Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
QUOTES:
"We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad
"When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc
"The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad
KEY TAKEAWAYS:
The Success Story of an Emerging BrandCrafting a Compelling Narrative to Secure Retail SpaceNavigating the Competitive Landscape for Retail FacingsOvercoming Technical Challenges in Developing a Healthy Cereal AlternativeCollaboration with a Food Scientist: Breaking BarriersTesting the Final Product: A Toddler's ApprovalLaunch Strategy and Considerations for SuccessIdentifying the Gap: Lack of Healthy Cereal OptionsLeveraging Data to Win Over RetailersBalancing Marriage and Partnership Outside of BusinessSurrounding Oneself with Positivity and Like-Minded IndividualsSynergies in Business RelationshipsABOUT THE GUEST:
Margaret Wishingrad
CEO/Co-Founder of Three Wishes
Linkedin: https://www.linkedin.com/company/three-wishes-cereal/
Website: https://threewishescereal.com/
CHAPTERS:
00:00 | Introduction
04:35 | Food as Medicine: A Journey to Mindful Parenting
09:04 | Journey to Creating Innovative Cereal
12:57 | Building a CPG brand through retail strategy
16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction
18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success
21:16 | Thriving in the Mess: Embracing Chaos and Growth
23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together
27:22 | Love, Entrepreneurship, and Never-ending Celebration
32:16 | Building Trust and Excitement: Creating a Fun Household Brand
33:25 | Female Founders Revolutionizing Industries with Purpose
34:55 | Outro
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust.
QUOTES:
Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor
What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia
"Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
Addressing challenges for women balancing career and reproductionUrgent need for better research, advocacy, and doctor-approved productsDissatisfaction with current products for millennial momsDiscovering link between pregnancy nutrition and cleft lipLack of reliable information on nutrition during pregnancyImportance of doctor-developed vitamin routinesFocus on quality and dosage in supplementsValidation from Top OB and maternal fetal medicine expertsThe Essence of Trust: Perelel’s Core MissionABOUT THE GUEST:
Alex Taylor & Tori Thain Gioia
CEO/Founder of Perelel
Linkedin: https://www.linkedin.com/company/perelel/
Website:https://perelelhealth.com/
CHAPTERS:
00:00 | Introduction
02:28 | Unveiling the Inspiration behind Perelel
05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms
09:41 | OB validates need for new maternal product line
13:36 | Empowering Women through Skill and Purpose
15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion
19:35 | Reshaping Medical Knowledge for Equality
20:08 | Supporting women's health during peak years
25:56 | The Impact of Built-in Brand Credibility at Perelel
29:18 | Emphasizing Brand Reliability Over Celebrity Influence
33:11 | Mission-Driven Brands Advocating for Women Leaders
34:04 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands.
QUOTES:
When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - Sarah
Traditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - Sarah
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS:
Cost Reduction and Advancements in Technology in PodcastingCultural Differences in Food Preferences and Pride in India and Central EuropeSustainable Strategies for Business GrowthAuthenticity and Sustainability in Food BrandsThe Good Bean's Plant-Based MissionChallenges in Branding and Market PlacementMulticulturalism in Food ProductsEmpowering BIPOC Founders and CEOs in the Natural Products IndustrySpices and Ingredient DiversityBranding and Celebrating Asian HeritageABOUT THE GUEST:
Sarah Wallace
CEO/Founder of The Good Bean & Beanitos
Linkedin: https://www.linkedin.com/in/sarahwallace/
The Good Bean: https://www.linkedin.com/company/the-good-bean/
CHAPTERS:
00:00 | Introduction
03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story
08:27 | The Future of Multicultural Cuisine in America's Kitchen
14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas
18:56 | The Podcasting Revolution: From Expense to Accessibility
21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice
24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time
31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry
39:25 | Unveiling the Exciting Japanese Bean Snack
44:05 | Exploring the Enchanting World of Spice Merchants
46:54 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
Melissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award.
QUOTES
Being unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - Melissa
The myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - Melissa
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
Melissa’ career and how she became a part of the PR industry
About Jennifer Bett Communications and how they built relationships with their partners
Tricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situations
JBC's Focus on diversity, equity, and inclusion in branding and communications
ABOUT THE GUEST
Melissa Conner
Partner & Managing Director at Jennifer Bett Communications
Linkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/
Links: https://www.jenniferbett.com
CHAPTERS
00:00 | Introduction
04:20 | About Jennifer Bett Communications
07:07 | JBC’s focused industries
11:21 | Partnership and building relationship
16:16 | Leveraging celebrity endorsements
26:14 | Melissa’s career on PR Industry
35:35 | Importance of speaking up and saying no
37:26 | Diversity, equity, and inclusion in branding and communications
40:48 | Leading women in various industries
42:22 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/ -
Audarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY
TAKEAWAYS:
-How Audarshia became a food and beverage insider.
-The affect that the pandemic had on recent food trends across the country.
-Innovation continues to push both the plant-based and big CPG industries toward product betterment.
-Impactful women leaders across the food and beverage industry and community.
ABOUT THE GUEST:
Audarshia TownsendContent Director, Food & Beverage Insider, Informa Markets
https://www.linkedin.com/in/audarshia/
https://www.informamarkets.com
CHAPTERS:
00:00 | Introduction
03:15 | The Making of an Insider
05:02 | Informa Market
06:44 | Working with Naturally Network
08:48 | Becoming a Food & Beverage Insider
17:14 | Nashville’s Diverse Culinary Scene
21:32 | Plant-Based Innovations
28:47 | Current Food Trends
30:48 | Innovative Moves Coming from Ice Cream & Beverage
35:17 | Women Leaders
40:55 | What’s Next for Audarshia
43:26 | Links & Resources
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.
Produced by Heartcast Media
http://www.heartcastmedia.com/
QUOTES:
"Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia
“African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia -
Betsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy’s marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate about developing people and creating an inclusive workplace culture.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The Evolution of Hoplark Brands
The Sober Curious Space
Background Working at General Mills
Networking & Mentoring in Business
ABOUT THE GUEST
Betsy Frost
CEO of Hoplark Brands
https://www.linkedin.com/in/betsy-frosthttps://hoplark.com
QUOTES
"You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy
"Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - Betsy
CHAPTERS
00:00 | Introduction
03:23 | Meeting Betsy at Expo West
04:33 | What is Hoplark?
08:18 | The sober Curious Market
12:44 | Working at General Mills
24:45 | Networking & Mentoring
28:16 | Creating Your Ideal Working Space
33:48 | Advice & Wisdom Learned Along the Way
36:33 | What’s next for Hoplark?
37:47 | Promoting Amazing Women
39:20 | Learn More About Hoplark Brands
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media.
https://www.heartcastmedia.com/ -
Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results.
Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/
KEY TAKEAWAYS
Expo West and Expo East
Innovative products at the show
Expo West Networking Events
ABOUT THE GUEST
Diana Fryc
Partner & Chief Growth Officer, Retail Voodoo
https://www.linkedin.com/in/dianafrycRetail Voodoo
QUOTES
The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana
"It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - Diana
CHAPTERS
00:00 | Introduction
03:10 | What is Expo West?
06:36 | Making Meaningful Connections at Expo West
11:12 | Innovative Products & Brands
15:13 | Dream Clients & Brands
17:20 | The Importance of Attending Conferences
19:13 | Connect with Diana
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media.
https://www.heartcastmedia.com/ -
Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The Campbell’s Soup Company Brand Portfolio
Melissa's Role as Customer Vice President
Managing Large Company Transitions
What’s Upcoming for Campbell’s
ABOUT THE GUEST
Melissa Price
Customer Vice President, Campbell Soup Company
https://www.linkedin.com/in/melissa-price-7879146/
https://www.campbellsoupcompany.com/
QUOTES
"Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa
"I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa
"Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -Melissa
CHAPTERS
00:00 | Introduction
04:16 | The Campbell’s Soup Company Brand & Products
05:43 | Customer Vice President Role & Impact
06:04 | The Effects of COVID-19 on the Business
11:12 | Working at Campbell’s Soup Company
14:45 | Leadership Growth & Career Journey
20:01 | Managing Company-Wide Transitions
22:40 | A Career Turning Point
29:23 | Advice & Recommendations
31:40 | What’s Next for Campbell’s
33:10 | Women Who Push For & Seek Change
34:23 | Trends to Watch
38:32 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media.
https://www.heartcastmedia.com/ -
Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales.
Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
-About TWRL Milk tea, its product, suppliers, and history
-The inspiration behind TWRL, its foundation and the people behind it
-The work dynamics of the two business partners, Olivia and Pauline
-Creating a successful brand through differentiation and embracing identity
ABOUT THE GUEST
Olivia Chen
Co-Founder & CMO, TWRL Milk Tea
https://www.linkedin.com/in/olichen/https://twrlmilktea.com/
https://twrlmilktea.com/
QUOTES
"We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia
"Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - Olivia
CHAPTERS
00:00 | Introduction
01:15 | Introducing Olivia Chen
04:00 | About TWRL Milk Tea
05:42 | What is Milk Tea
07:01 | Farm suppliers
09:30 | The beginnings of TWRL
12:46 | Work dynamics with the business partner
28:41 | The growth of TWRL Milk Tea
38:19 | Differentiation and embracing identity
39:55 | What’s next for TWRL
44:31 | A Spotlight for an amazing women
45:16 | Links
45:55 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com -
Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery.
Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods.
Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
Pod Foods growth trajectory
The greatest challenges with food distribution
Leveraging innovation and technology in order to grow the business
Advice for aspiring women entrepreneurs
ABOUT THE GUEST
Fiona Lee
Cofounder at Pod Foods Co
https://www.linkedin.com/in/fionalee92https://podfoods.co
QUOTES
"In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - Fiona
Our team is passionate about using technology and data to drive innovation and create impact." - Fiona
CHAPTERS
00:00 | Introduction
03:00 | What is Pod Foods
09:19 | Building the Business
12:17 | We All Make Mistakes
14:21 | Harnessing Perseverance
15:33 | Revolutionizing Food Distribution
24:56 | Leveraging Data in the Supply Chain
27:01 | Using Data to Predict Demand
35:07 | Advice for Entrepreneurs
38:24 | What’s Next for Pod Foods
40:27 | Honoring Hard-Working Women
43:02 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com -
Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
-How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries
-The importance of a iron-clad mindset and facing entrepreneurial challenges
ABOUT THE GUEST
Lucinda Wright,
CEO of Cask & Kettle USA
LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495
LINKS: https://caskandkettleusa.com/
CHAPTERS
00:00 | Introduction
01:00 | About Lucinda Wright
03:21 | What is Cask & Kettle?
06:30 | Discovering New Market Opportunities
07:53 | The All-in-One Keurig Cup for Coffee and Spirits
14:19 | Innovation in the Alcohol Industry
23:20 | Reflection on Becoming an Entrepreneur
30:11 | Overcoming Challenges and Reaching Milestones
37:41 | The Importance of an Iron-Clad Mindset
39:39 | What's Next for Cask & Kettle?
42:20 | Inspirational Innovators
48:33 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com
QUOTES
"When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda
"I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda -
Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business.
Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The history and motivation behind the BeeFree Gluten Free Bakery
The company’s mission and advocacy of the company
Milestone achievements and establishing a strong network
ABOUT THE GUEST
Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery
LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a
LINKS: https://www.beefreegf.com
CHAPTERS
00:00 | Introduction
00:56 | About Jennifer Wiese
03:29 | BeeFree Gluten Free Bakery
08:05 | Connecting Gluten Free Diets & Autism
10:38 | A Mom on a Mission
15:21 | Building a Company
19:19 | It's About Who You Know
22:55 | Achieving Monumental Milestones
27:24 | Trust the Process & Your Product
28:03 | What's to Come for BeeFree
29:03 | Admiration & Inspiration
31:06 | Conclusion
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com
QUOTES
"We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer
"We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer
"Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer -
Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.
Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The Mommy's Bliss brand
Transitioning from big CPG to small startup
Applying knowledge and experience in order to connect with the parent consumer
Analyzing and grabbing opportunities in the parenting space
ABOUT THE GUEST
Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss
INSTAGRAM: [https://www.instagram.com/mommysbliss]
LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]
LINK:https://mommysbliss.com
CHAPTERS
00:00 | Introduction
03:49 | Mommy’s Bliss and Company Background
08:37 | Joining the Team
10:32 | Different Leadership Styles
12:32 | Authentic Connections
15:48 | Career Path Changes
19:17 | Mentorship & Companionship
28:10 | How to Transition Careers
30:42 | Marketing to Parents
32:58 | What's Next for Mommy’s Bliss
35:50 | Lifting Woman Leaders
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com
QUOTES
Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - Sara
The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara - Daha fazla göster
