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Colin Fraser, founder and CEO of Upling, has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment to addressing systemic inequities and creating opportunities for disenfranchised communities.
Fraser has long advocated for the cannabis industry to deliver on its promises of equity for minority-owned businesses and historically oppressed groups. Despite some progress through social equity programs, significant gaps remain, particularly in providing these businesses with the resources and support they need to succeed. Fraser’s approach through Upling emphasizes inclusivity by breaking down barriers for veterans, seniors, and individuals with disabilities. By focusing on community-driven solutions, Fraser seeks to create a more equitable industry that prioritizes those historically excluded from its opportunities.
Drawing on his own experiences as a legacy operator, Fraser understands the challenges of transitioning into the regulated market. He highlights the importance of trust and lived experience in building sustainable businesses. To support this transition, Upling has partnered with initiatives like Joycetown University's Pivot Program, which equips returning citizens with entrepreneurial skills. Fraser remains deeply committed to providing career opportunities for those disproportionately affected by cannabis prohibition, advocating for legislative reforms that ensure fair treatment and sustained success for minority-owned businesses.
In discussing the broader cannabis industry, Fraser expressed concerns about the flaws in certain business models. Many companies enter the market without a full understanding of its complexities, leading to operational inefficiencies and financial instability. Fraser has navigated these challenges by bootstrapping his business, taking calculated risks, and adopting innovative strategies to secure capital. He also stressed the need to address the financial pressures imposed by high taxes, which can strain both businesses and consumers, calling for creative solutions to ensure long-term growth.
Social equity programs remain a focal point of Fraser’s work, as he continues to advocate for fairness and transparency in the cannabis industry. He shared his own experiences navigating these programs, including overcoming barriers within Maryland’s system to secure a license. Fraser has witnessed predatory practices and unjust denials of licenses, issues that underscore the need for better policies that consider all stakeholders. He believes that thoughtful and inclusive legislation can empower minority-owned businesses and drive meaningful change across the industry.
Fraser’s personal journey has significantly shaped his mission. Having survived Stage 4 cancer, incarceration, and gun violence, he draws on his experiences to advocate for equity and community empowerment. These challenges have fueled his passion for cannabis entrepreneurship and deepened his resolve to use his platform to inspire others. Fraser’s work with Upling is a testament to his belief in giving back, ensuring that his successes contribute to the betterment of the community and the industry at large.
Cannabis delivery services are a central element of Fraser’s vision for fostering accessibility and equity. For social equity businesses, delivery offers a pathway to generate revenue without the resources required for traditional dispensaries. Uplink prioritizes trust, quality, and customer service, which Fraser views as key differentiators in a competitive market that now includes major players like Uber and DoorDash. The company’s AI-powered recommendation system, Buddy, enhances the customer experience by providing tailored product suggestions, further establishing Upling’s reputation for innovation.
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Mango Cannabis is rapidly growing, with 10 locations now open, including eight in Oklahoma, one in New Mexico, and one in Michigan. The company is preparing to open five additional stores in Katusa, Oklahoma; Rochester, New York; Waterford, Michigan; and Buffalo. These developments showcase Mango’s strategic approach to becoming a national leader in the cannabis industry.
Operating in a competitive market like Oklahoma comes with unique challenges, but Mango Cannabis has carved out a distinct identity through exceptional customer service, a welcoming atmosphere, and creative branding. Their knowledgeable staff ensures a positive experience, supported by an innovative CRM system that streamlines marketing and communication.
As regulations evolve, the cannabis industry is seeing stricter licensing requirements, prepackaging mandates, and enhanced labeling rules, particularly in Oklahoma. While these changes create challenges for processors and cultivators, they benefit retailers by improving product quality and consistency. Many of these regulations resemble practices in more mature markets like California and Michigan, offering insight into what the future may hold for other states.
The industry’s complexities go beyond regulations, with issues such as product tracking and lab inconsistencies posing additional hurdles. Addressing these challenges is crucial for maintaining consumer trust. Mango supports legislative progress, including House Bill 1714, which seeks to provide employment protections for lawful cannabis consumers, reflecting a broader push for rights and protections in the state.
Consumer trends in cannabis are shifting, with an increasing demand for vape products, particularly among younger demographics. While flower sales remain popular, the rise in vape sales highlights the evolving preferences of the market. Operating in adult-use markets like New Mexico and Michigan offers Mango significant opportunities due to larger consumer bases, though compliance remains a key focus in both medical and adult-use markets.
Mango Cannabis takes a deliberate approach to expansion, emphasizing quality over quantity. The company prioritizes creating stunning retail spaces and delivering exceptional customer service, distinguishing itself from larger multi-state operators. This focus on thoughtful growth and adaptability positions Mango Cannabis as a rising force in the cannabis industry.
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Greenhouse Lifestyles is redefining the cannabis experience. This luxury dispensary and lounge, complete with drive-through service, is offering investors the chance to become part of their unique vision through SEC-registered crowdfunding. Co-CEOs David Pennington and General Manager Brandon Trainer are leading the way in creating an inclusive investment environment, allowing individuals to participate in the burgeoning cannabis industry.
The company's commitment to innovation extends beyond its investment model. Inspired by its name, Greenhouse Lifestyles provides a distinctive customer experience. The dispensary's design moves away from the traditional brick-and-mortar aesthetic, embracing a cool, natural feel with open spaces and a greenhouse-like atmosphere. This unique approach, influenced by European architecture, aims to establish a distinct and welcoming environment.
Navigating the cannabis industry requires a careful approach. The Greenhouse Lifestyles team has successfully addressed financial challenges by prioritizing sustainable growth and engaging investors at all levels. They believe in fostering a community around their brand, emphasizing education and responsible messaging. By incorporating technology and personalized wellness strategies, they aim to empower customers and destigmatize cannabis use.
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Nestled in the heart of the South, a groundbreaking aquaponics farm is revolutionizing both cannabis cultivation and community engagement. This innovative operation seamlessly integrates fish farming and hydroponic plant cultivation, creating a sustainable ecosystem with multiple benefits. We hear about Ounce of Hope from Cameron Heil, Director of Operations, and marketing director and head content writer Rachel Sims.
At the core of the farm lies a sophisticated aquaponics system, where fish waste is transformed into a nutrient-rich fertilizer. This process begins with the fish, whose waste naturally contains ammonia. Beneficial bacteria within the system convert the ammonia into nitrites and then nitrates, which are essential nutrients for plant growth. This natural fertilizer provides approximately 75% of the nutrients required for the farm's cannabis plants, significantly reducing reliance on synthetic fertilizers.
The benefits of this system extend beyond the farm itself. Recognizing the surplus of nutrients generated, the farm generously donates the excess to local farms and gardens. This initiative fosters community connections and promotes sustainable growing practices among local food producers and home gardeners. By providing a free, clean, and locally-sourced fertilizer, the farm empowers the community to cultivate high-quality food.
The farm's commitment to sustainability is further demonstrated by its focus on indoor cannabis cultivation. Growing cannabis outdoors in the South presents numerous challenges, including unpredictable weather patterns, pests, and diseases. Indoor cultivation allows for precise control over the growing environment, ensuring consistent, high-quality cannabis products. This approach aligns with the farm's dedication to user-friendly processes and aesthetically pleasing products, appealing to a broader consumer base.
The farm offers a diverse range of cannabis products, catering to various preferences and needs. From edibles like gingerbread cream pies and gummies to beverages like low-dose THC seltzers and vape concentrates, there is something for everyone. The farm also produces cannabis-infused oils, flower, and even utilizes fish waste as a unique fertilizer product. This commitment to innovation and product diversification keeps the brand fresh and exciting.
Transparency and education are integral to the farm's philosophy. Visitors can participate in tours of the indoor aquaponic cannabis farm, gaining firsthand knowledge about the interconnectedness of the fish and cannabis life cycles. This immersive experience showcases the farm's fully integrated system, emphasizing its commitment to sustainable practices and community engagement.
By embracing aquaponics, the farm has created a closed-loop system that minimizes waste, conserves water, and provides natural fertilizer for both its cannabis plants and the local community. This innovative approach not only produces high-quality cannabis products but also fosters environmental stewardship and strengthens community bonds.
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This insightful discussion explores the unique challenges and opportunities in the cannabis industry, featuring Hank Casillas, CEO of Rilano Consulting. With decades of experience in retail and a deep understanding of the cannabis landscape, Casillas provides valuable perspectives on achieving success in this dynamic market.
Casillas emphasizes the importance of understanding both the cultural nuances of cannabis and the fundamental principles of business discipline. Rilano Consulting bridges this gap by bringing together experts in finance, HR, retail operations, and cannabis culture to provide comprehensive solutions for their clients.
The discussion highlights the critical role of customer experience in the cannabis industry. Effective budtender training programs and innovative incentive programs, like the one implemented by Rilano Consulting, can significantly impact customer satisfaction and sales.
Casillas explores the role of AI in enhancing human interaction, rather than replacing it. He discusses how AI can empower employees, optimize inventory management, and provide valuable data-driven insights to support operations.
The conversation delves into the challenges of scaling revenue while maintaining brand authenticity in a competitive market. Casillas emphasizes the importance of customer segmentation, particularly focusing on the growing demographics of women and seniors, to develop targeted marketing strategies.
Casillas stresses the importance of viewing compliance as a measure of quality and not just a regulatory hurdle. He advocates for a compliance mindset to build trust with customers and ensure long-term success.
Rilano Consulting offers a comprehensive suite of services designed to help cannabis businesses thrive. From operations and finance to data analytics and technology, they provide tailored solutions to address the unique needs of each client.
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Despite the recent setback with Amendment 3, which would have legalized adult use, DocMJ remains focused on expanding access to medical cannabis and educating the public about its therapeutic potential.
DocMJ prioritizes patient well-being through various initiatives. Aaron Bloom, CEO of DocMJ shares news about their partnership with Planet 13's Healing Heroes program provides support and discounts to veterans and first responders, acknowledging their service and unique healthcare needs. The company also offers telemedicine services, ensuring convenient access to certifications while maintaining in-person options for those who prefer them. This flexible approach reflects DocMJ's commitment to meeting patients where they are and providing personalized care.
DocMJ recognizes the transformative power of medical cannabis in improving patients' lives. By providing a safe and effective alternative to traditional pharmaceuticals, DocMJ helps patients manage pain, improve sleep quality, and enhance their overall well-being. The company's high patient retention rate speaks to the success of their approach and the positive impact cannabis has on those they serve.
Patient education is a cornerstone of DocMJ's philosophy. They provide comprehensive resources, including regular outreach, informative newsletters, and collaborations with dispensaries, to empower patients with knowledge about medical cannabis and its responsible use. This commitment to education fosters trust and ensures patients feel supported throughout their journey.
DocMJ's dedication to patient care extends to their risk-free appointment policy. Potential patients are assured that if they don't qualify for medical cannabis, they receive a full refund, demonstrating the company's commitment to transparency and accessibility.
With a focus on compassion, education, and personalized care, DocMJ is transforming the landscape of medical cannabis in Florida. By empowering patients and advocating for the therapeutic benefits of cannabis, DocMJ is leading the way towards a future where medical cannabis is widely recognized and accessible to all who need it.
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Grassroots Marketing welcomes Josh Schmidt, Vice President of Business Development at Natural Life Science, and Seth Sznapstajler, Vice President of Product and Sales at Natura Life+Science.
Natural Life Science is revolutionizing the cannabis industry by offering comprehensive and streamlined supply chain solutions. Their expansive 15-acre campus in Sacramento houses state-of-the-art cultivation and manufacturing facilities, allowing them to manage the entire production process from seed to sale. This end-to-end approach ensures quality control, reduces costs, and simplifies operations for their clients. By offering contract manufacturing and private labeling services, they empower dispensaries to create their own branded products cost-effectively, increasing their profit margins and alleviating the complexities of in-house production.
Navigating the challenges of the cannabis industry, particularly in California, requires a focus on consistency, stability, and sustainability. Natural Life Science addresses these challenges head-on. Their control over the supply chain ensures a reliable supply of high-quality products. Furthermore, their commitment to organic cultivation methods and rigorous testing guarantees both product safety and environmental responsibility. In a competitive market, Natural Life Science helps brands stand out by providing superior products and efficient services.
Quality and safety are paramount at Natural Life Science. Their self-contained campus allows for meticulous quality control and minimizes external risks. By leveraging advanced technology, including automation, data analytics, and precision cultivation, they optimize their processes and ensure product consistency. A "Red Zone" software system further enhances operational efficiency by tracking productivity and employee engagement. This dedication to quality extends to their use of environmentally friendly packaging, reflecting their commitment to sustainability.
Looking ahead, Natural Life Science is strategically positioned for future growth. Their facility is built to Good Manufacturing Practices (GMP) standards, anticipating the potential for federal legalization. This proactive approach differentiates them from competitors who may need significant upgrades to meet these standards in the future. The company's long-term vision includes producing medical-grade cannabis products for export to international markets once federal legalization permits. This forward-thinking strategy demonstrates their commitment to innovation and leadership in the evolving cannabis landscape.
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Liz Rodrigo, CEO and co-founder of CaliLily, joined the show to discuss the rising popularity of cannabis edibles, particularly among younger generations who are increasingly choosing them over alcohol. Liz highlighted the appeal of edibles due to their convenience and lack of lingering effects compared to alcohol.
CaliLily distinguishes itself through its commitment to using high-quality ingredients, such as solventless live rosin, and providing complete transparency about the strain and farm origin of the cannabis used in their products. Liz emphasized that this commitment to quality and transparency is a core value of the CaliLily brand.
The conversation explored the evolving landscape of cannabis consumption, with a focus on empowering consumers to choose when and how they use edibles. CaliLily's globally-inspired flavors and commitment to conscious consumption align with this evolving consumer mindset.
Currently available in California, CaliLily has ambitious expansion plans, including bringing dispensaries online. Liz encouraged interested dispensary owners to connect with her to discuss opportunities. She also shared her personal journey that inspired her to create CaliLily, underscoring the brand's authentic story and commitment to quality cannabis experiences.
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Dominique White, Director of People and Operations at Ivy Hall, shared insights into the dispensary's unique approach to cannabis retail. Ivy Hall prioritizes a sensory-driven experience, educating customers about terpenes and cannabinoids while fostering a welcoming and human-centered environment. As the first social equity dispensary in Illinois, Ivy Hall has grown to nine locations with a tenth slated to open in January 2025.
Ivy Hall distinguishes itself through its commitment to both customer and employee experience. This dedication has garnered significant recognition, including a visit from Illinois Governor JB Pritzker. The dispensary's Charter Club offers members exclusive perks and discounts based on spending levels, enhancing customer loyalty and engagement. Ivy Hall also runs creative promotions, like their upcoming Wonka-themed Black Friday giveaway, to further engage customers.
Employee training is a cornerstone of Ivy Hall's success. The company prioritizes hiring individuals with transferable skills from traditional retail or the cannabis industry, and utilizes tools like Rvt and See Talent for comprehensive product knowledge and customer service training. Employees are encouraged to try products and make informed recommendations, fostering a culture of expertise and customer care.
Beyond its business operations, Ivy Hall actively engages in community outreach. Their "Blood for Bud" campaign, in partnership with Vitaland, hosts blood drives across their locations, making a tangible impact on public health. The dispensary also advocates for policy changes and supports expungement efforts for those with past cannabis-related convictions. With locations throughout the Chicagoland area, Ivy Hall is a growing force in Illinois' cannabis landscape.
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Lilach Mazor Power, representing Giving Tree Dispensary, joined the show Grassroots Marketing to discuss her upcoming panel at MJ Biz in Las Vegas where she will be sharing insights on navigating the Arizona cannabis market. Lilach highlighted key factors for success in Arizona, including understanding market trends, product categories, pricing strategies, and emerging opportunities like the recent legalization of adult-use cannabis home delivery.
Beyond market analysis, Lilach emphasized Giving Tree's commitment to community engagement and education. Their "Coffee and Cannabis Series" provides a welcoming space for adults aged 55 and older to learn about cannabis in a pressure-free environment. This initiative reflects Giving Tree's dedication to responsible cannabis education and accessibility.
Giving Tree's success stems from its strong community ties. Lilach highlighted their commitment to corporate citizenship, with over $120,000 donated to charities and extensive employee volunteerism. By fostering a welcoming and transparent environment, Giving Tree aims to destigmatize cannabis and demonstrate its positive role in the community.
The dispensary's competitive pricing, focus on high-quality products, and support for local businesses contribute to its unique selling points. Located at 701 West Union Hills Drive in Phoenix, Arizona, Giving Tree Dispensary offers a comfortable and informative customer experience. Customers can also access their products through a partnership with Grasp delivery services.
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Chloe Kaleiokalani, founder of CAKE She Hits Different, sat down for an interview to discuss her unique brand at the intersection of music, cannabis, and immersive experiences.
A DJ and producer with a passion for melodic techno and house music, Chloe's love for cannabis and her Hawaiian heritage inspired her to create CAKE. She aims to infuse her work with the aloha spirit and promote joy and love through her brand, especially in challenging times.
Chloe's journey in the cannabis industry is a partnership with Jason, an industry veteran with over 20 years of experience. Together, they've mastered cultivation, extraction, and brand identity, adapting to the market's shift towards vapes and concentrates. Their collaboration leverages Chloe's strength in brand identity and Jason's expertise in technology and procurement. This has led to the creation of their popular cryo live resin product.
CAKE is expanding its product line with a rosin line, a dab device, and a new concentrate line. Currently available in California, Arizona, and Nevada, the brand is actively involved in events in Arizona and anticipates a Nevada launch in early 2025. Customers can find CAKE products through a location map on their website.
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Grassroots Marketing explores the evolving landscape of cannabis delivery services in California, featuring insights from Louis Samuel, founder of Golden State Cannabis.
Samuel discusses the impact of economic challenges and market shifts on the industry, emphasizing the enduring power of passion and customer service.
He also highlights Golden State Cannabis's commitment to innovative products like their new Groovy Chews, a high-potency CBN and THC blend designed for sleep enhancement.
The conversation touches on the company's delivery strategies, including their online presence and personalized customer interactions, reflecting their dedication to navigating the changing tides of the California cannabis market.
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Brasco and SRĐA, Partnerships and Events Manager at Travel Agency.. discussed the establishment and growth of their social equity cannabis businesses in New York.
SRĐA explained how their partnership with the DOE fund, which supports individuals transitioning from former incarceration, homelessness, and other issues, has been instrumental in their expansion. They have opened three stores in Manhattan and Brooklyn, with plans for more.
SRĐA highlighted the importance of their non-profit partnership, which provides infrastructural support and fosters relationships with community leaders. They also emphasized their commitment to hiring formerly incarcerated individuals and legacy operators, providing them with opportunities to thrive in the legal cannabis industry.
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Jim Higdon, co-founder of Cornbread Hemp, discussed the implications of California's hemp regulations, which ban hemp products with any detectable THC. He criticized Governor Gavin Newsom for aligning with the House Freedom Caucus and issuing strict regulations without legislative approval. Higdon highlighted the need for federal regulation through the Farm Bill, noting delays and potential negative amendments.
He praised Senator Ron Wyden's Cannabinoid Safety Regulation Act and Senator Rand Paul's Hemp Economic Mobilization Act, which the latter could raise THC limits to 1%. Cornbread Hemp recently launched USDA-certified organic THC gummies, available in 49 states, emphasizing responsible sales practices.
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Jonathan Robbins discuss the Florida cannabis industry and the upcoming vote on Amendment 3, which could expand Florida's cannabis program from medical to adult use. Robbins, Chair of Akerman's Cannabis Practice, highlights the well-funded pro-Amendment 3 campaign led by medical marijuana treatment centers, contrasting with Governor DeSantis's opposition. He notes the need for 60% voter approval and the potential tax revenue increase from $2 billion from $500 million annually. Robbins also addresses the regulatory challenges, including enforcement and social equity, and emphasizes the importance of responsible industry practices.
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Ryan Thomas, Director of Marketing at Aeriz, shares the company's journey to success in the competitive cannabis market. He emphasizes the importance of consistent branding, a passionate team connected to cannabis culture, and a diverse product line featuring live rosin batter, live resin vapes, hash drops, and edibles. Aeriz's commitment to quality has earned them recognition, including being named one of Marijuana Venture's 40 under 40 and securing awards for their products, like the Jenny Kush strain and Lucid Blue live resin, in the New Times Best of Phoenix edition.
Thomas highlights the company's unique approach to marketing, building an in-house agency over the past seven years. This allows for greater creative control and agility, fostering a strong brand identity. He discusses the challenges of navigating the evolving cannabis market, including pricing strategies in light of awards and seasonal fluctuations.
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Kyle Neathery, CEO of Samson Extracts, discussed their significant growth, extracting and processing over 1.5 million pounds of biomass in 2023, aiming for 3 million in 2024. They are expanding domestically and exploring international markets, particularly in Europe and South America. Neathery expressed concerns about the expired 2018 Farm Bill and its impact on the industry, highlighting the need for regulation to ensure product quality and safety. Samson Extracts focuses on GMP-certified operations and advanced extraction techniques, aiming for high purity and affordability. They also launched a skincare line, Wiregrass Wellness, to diversify their product offerings.
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Vanessa Yee-Chan, owner of Alta, the first legal cannabis dispensary in Chinatown, NYC, shares her journey of launching the business rooted in her family's history with the building. The dispensary emphasizes supporting local businesses and integrating with the community through educational outreach and partnerships, particularly targeting newer generations of Asian Americans. Alta focuses on women's health, offering products designed for menstrual pain and anxiety in a boutique-inspired store. The aesthetic features a pink, white, and gold design, and products are organized by mood. Vanessa also highlights the importance of community engagement and plans for future in-store events, all while adapting offerings based on customer feedback.
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Dr. Monica Werkheiser, a leading cannabis advocate and former pharmacist, discussed her transition from traditional pharmacy to cannabis advocacy. She highlighted her efforts in Pennsylvania to include anxiety as a qualifying condition for medical marijuana, citing studies showing cannabis's benefits for anxiety, sleep, and pain. Dr. Werkheiser emphasized the importance of dose control and education in cannabis use. She also detailed the design and community-focused approach of her new dispensary, Canna Remedies, in Ewing Township, New Jersey, which aims to provide a welcoming, educational environment for customers. The dispensary offers a range of products, including flowers, edibles, and concentrates, and hosts community events and classes.
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Elisabeth Chambry, a media professional and product developer, discusses her journey of creating a unique, concealed smoking apparatus. Inspired by a desire for both form and function, she designed a bong disguised as a decorative object, emphasizing discreetness and timeless design with Mantelpiece. The manufacturing process, which prioritizes sustainability and fair labor practices, is detailed, including the challenges of finding a suitable factory and the use of high-quality materials like borosilicate glass.
Elisabeth also outlines her plans for product line expansion, patent acquisition, and strategic promotion through partnerships and media outreach. The limited-edition nature of the first release, featuring a unique engraving, is highlighted, alongside a commitment to donating a portion of the profits to the Last Prisoner Project.
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