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After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/183.
Chapters
(00:00) The Bleak State of Pixar's Business in 1994
(08:06) Steve Jobs' Investment in Pixar
(10:24) The Initial Contract with Disney
(26:27) The Four Pillar Business Strategy
(32:53) Renegotiating the Contract with Disney
(38:10) Don't Engage in Positional Bargaining
(40:36) Understand the Difference Between Strategy and Tactics
(43:11) Analyze Where You Stand in Relation to the Other Party
(45:40) Pixar's Negotiating Power
(48:05) Assessing Strength and Negotiating Terms
(49:27) Knowing What You Want
(51:20) Creative Control and Release Windows
(52:18) Profit Share and Revenue Calculation
(53:42) Building the Pixar Brand
(55:09) Waiting for Maximum Leverage
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Explore my full summary for the book featured this week.
To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/183.
Chapters
(00:00) The Bleak State of Pixar's Business in 1994
(08:06) Steve Jobs' Investment in Pixar
(10:24) The Initial Contract with Disney
(26:27) The Four Pillar Business Strategy
(32:53) Renegotiating the Contract with Disney
(38:10) Don't Engage in Positional Bargaining
(40:36) Understand the Difference Between Strategy and Tactics
(43:11) Analyze Where You Stand in Relation to the Other Party
(45:40) Pixar's Negotiating Power
(48:05) Assessing Strength and Negotiating Terms
(49:27) Knowing What You Want
(51:20) Creative Control and Release Windows
(52:18) Profit Share and Revenue Calculation
(53:42) Building the Pixar Brand
(55:09) Waiting for Maximum Leverage
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
Eksik bölüm mü var?
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"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Insanely Simple: The Obsession That Drives Apple's Success
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/175.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Insanely Simple: The Obsession That Drives Apple's Success
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/174.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Insanely Simple: The Obsession That Drives Apple's Success
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/174.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Insanely Simple: The Obsession That Drives Apple's Success
For more, explore my full profile on Steve Jobs.
Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
No matter what your walk in life, no matter how big or small your enterprise, no matter whether it's for-profit or nonprofit, no matter whether you're CEO or a unit leader, the question stands: How does your flywheel turn? — Jim Collins
Turning the Flywheel is a monograph that was meant to accompany Jim Collins' famous book Good to Great — which is all about what separate good companies from great ones, and how companies can make the journey to greatness. As Jim Collins writes in Turning the Flywheel:
I wrote this monograph to share practical insights about the flywheel principles that became clear in the years after first writing about the flywheel effect in Chapter 8 of Good to Great. I decided to create this monograph because I've witnessed the power of the flywheel, when properly conceived and harnessed, in a wide range of organizations: in public corporations and private companies, in large multinationals and small family businesses, in military organizations and professional sports teams, in school systems and medical centers, in social movements and nonprofits.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/169.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Turning the Flywheel: Why Some Companies Build Momentum and Others Don't
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
No matter what your walk in life, no matter how big or small your enterprise, no matter whether it's for-profit or nonprofit, no matter whether you're CEO or a unit leader, the question stands: How does your flywheel turn? — Jim Collins
Turning the Flywheel is a monograph that was meant to accompany Jim Collins' famous book Good to Great — which is all about what separate good companies from great ones, and how companies can make the journey to greatness. As Jim Collins writes in Turning the Flywheel:
I wrote this monograph to share practical insights about the flywheel principles that became clear in the years after first writing about the flywheel effect in Chapter 8 of Good to Great. I decided to create this monograph because I've witnessed the power of the flywheel, when properly conceived and harnessed, in a wide range of organizations: in public corporations and private companies, in large multinationals and small family businesses, in military organizations and professional sports teams, in school systems and medical centers, in social movements and nonprofits.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/169.
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
Turning the Flywheel: Why Some Companies Build Momentum and Others Don't
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
In this conversation, Daniel Scrivner shares his favorite quotes and wisdom from Charlie Munger, the vice chairman of Berkshire Hathaway. The conversation covers various topics, including the power of incentives, the importance of learning from Munger, value investing and Benjamin Graham, eliminating mistakes, long-term investing, keeping cash, the fallibility of financial companies, recognizing reality, waiting and patience, maximizing variables in business, good businesses vs bad businesses, the success of Federal Express, the value of learning and admitting mistakes, avoiding extreme ideologies and trusting experts, the importance of context and individual solutions, the danger of over-specialization, deserved trust and utilizing missed chances, and seeing reality clearly and stating arguments.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/180.
Jump to any section of this episode.
(00:00) The Power of Incentives
(01:20) Learning from Charlie Munger
(02:14) Wisdom and Quotes from Charlie Munger
(03:08) Value Investing and Benjamin Graham
(04:29) The Importance of Eliminating Mistakes
(05:24) Long-Term Investing and Holding Period
(06:19) The Strategy of Keeping Cash
(07:18) The Fallibility of Financial Companies
(08:15) Recognizing Reality and Being Rational
(09:09) The Importance of Waiting and Patience
(10:22) Maximizing Variables in Business
(11:17) Good Businesses vs Bad Businesses
(12:10) Incentives and the Success of Federal Express
(13:09) The Value of Learning and Admitting Mistakes
(14:07) Avoiding Extreme Ideologies and Trusting Experts
(15:11) The Importance of Context and Individual Solutions
(16:31) The Danger of Over-Specialization
(17:28) Deserved Trust and Utilizing Missed Chances
(18:03) Seeing Reality Clearly and Stating Arguments
(19:02) Conclusion and Further Exploration
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
The Tao of Charlie Munger: Wisdom on Life, Business, and the Pursuit of Wealth
For more, explore my full profile on Warren Buffett.
Who is Charlie Munger? Wit and Wisdom From The World’s Most Irreverent Billionaire
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In this conversation, Daniel Scrivner shares his favorite quotes and wisdom from Charlie Munger, the vice chairman of Berkshire Hathaway. The conversation covers various topics, including the power of incentives, the importance of learning from Munger, value investing and Benjamin Graham, eliminating mistakes, long-term investing, keeping cash, the fallibility of financial companies, recognizing reality, waiting and patience, maximizing variables in business, good businesses vs bad businesses, the success of Federal Express, the value of learning and admitting mistakes, avoiding extreme ideologies and trusting experts, the importance of context and individual solutions, the danger of over-specialization, deserved trust and utilizing missed chances, and seeing reality clearly and stating arguments.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/180.
Jump to any section of this episode.
(00:00) The Power of Incentives
(01:20) Learning from Charlie Munger
(02:14) Wisdom and Quotes from Charlie Munger
(03:08) Value Investing and Benjamin Graham
(04:29) The Importance of Eliminating Mistakes
(05:24) Long-Term Investing and Holding Period
(06:19) The Strategy of Keeping Cash
(07:18) The Fallibility of Financial Companies
(08:15) Recognizing Reality and Being Rational
(09:09) The Importance of Waiting and Patience
(10:22) Maximizing Variables in Business
(11:17) Good Businesses vs Bad Businesses
(12:10) Incentives and the Success of Federal Express
(13:09) The Value of Learning and Admitting Mistakes
(14:07) Avoiding Extreme Ideologies and Trusting Experts
(15:11) The Importance of Context and Individual Solutions
(16:31) The Danger of Over-Specialization
(17:28) Deserved Trust and Utilizing Missed Chances
(18:03) Seeing Reality Clearly and Stating Arguments
(19:02) Conclusion and Further Exploration
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Explore my full summary for the book featured this week.
The Tao of Charlie Munger: Wisdom on Life, Business, and the Pursuit of Wealth
For more, explore my full profile on Warren Buffett.
Who is Charlie Munger? Wit and Wisdom From The World’s Most Irreverent Billionaire
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Essays of Warren Buffett by Lawrence Cunningham
For over 50 years, Warren Buffett has written an annual letter to Berkshire Hathaway's shareholders. Many people set it as a goal to read all of Warren’s shareholder letters chronologically. Which is certainly a fascinating way to see how Berkshire Hathaway evolved year after year.
This book is different. It breaks from this chronological order to instead group things Warren has said over the years by topic. So, for instance, you can see his ideas on the importance of culture or the power of incentives holistically — as a single body of work.
What I love about this book is the focus on Warren’s ideas. Warren Buffett has built one of the largest conglomerates in history — full of incredible companies from See’s Candies to GEICO — from a standing start in 1965. I would argue that if you only have time to study one entrepreneur and investor, that you should study Warren Buffett.
There’s no better way to do that than with this book. I know it’s one I’ll be re-reading for the rest of my life.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/166.
Listen to Part 1.
https://www.outlieracademy.com/episode/165
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Read the full book summary.
The Essays of Warren Buffett: Warren's Ideas from 50+ Years Grouped by Topic
For more, explore my full profile on Warren Buffett.
Who is Warren Buffett? Wisdom From One of History's Greatest Investors and the Creator of Berkshire Hathaway
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
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Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Essays of Warren Buffett by Lawrence Cunningham
For over 50 years, Warren Buffett has written an annual letter to Berkshire Hathaway's shareholders. Many people set it as a goal to read all of Warren’s shareholder letters chronologically. Which is certainly a fascinating way to see how Berkshire Hathaway evolved year after year.
This book is different. It breaks from this chronological order to instead group things Warren has said over the years by topic. So, for instance, you can see his ideas on the importance of culture or the power of incentives holistically — as a single body of work.
What I love about this book is the focus on Warren’s ideas. Warren Buffett has built one of the largest conglomerates in history — full of incredible companies from See’s Candies to GEICO — from a standing start in 1965. I would argue that if you only have time to study one entrepreneur and investor, that you should study Warren Buffett.
There’s no better way to do that than with this book. I know it’s one I’ll be re-reading for the rest of my life.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/166.
Listen to Part 1.
https://www.outlieracademy.com/episode/165
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Read the full book summary.
The Essays of Warren Buffett: Warren's Ideas from 50+ Years Grouped by Topic
For more, explore my full profile on Warren Buffett.
Who is Warren Buffett? Wisdom From One of History's Greatest Investors and the Creator of Berkshire Hathaway
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Essays of Warren Buffett by Lawrence Cunningham
For over 50 years, Warren Buffett has written an annual letter to Berkshire Hathaway's shareholders. Many people set it as a goal to read all of Warren’s shareholder letters chronologically. Which is certainly a fascinating way to see how Berkshire Hathaway evolved year after year.
This book is different. It breaks from this chronological order to instead group things Warren has said over the years by topic. So, for instance, you can see his ideas on the importance of culture or the power of incentives holistically — as a single body of work.
What I love about this book is the focus on Warren’s ideas. Warren Buffett has built one of the largest conglomerates in history — full of incredible companies from See’s Candies to GEICO — from a standing start in 1965. I would argue that if you only have time to study one entrepreneur and investor, that you should study Warren Buffett.
There’s no better way to do that than with this book. I know it’s one I’ll be re-reading for the rest of my life.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/165.
Listen to Part 2.
https://www.outlieracademy.com/episode/166
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Read the full book summary.
The Essays of Warren Buffett: Warren's Ideas from 50+ Years Grouped by Topic
For more, explore my full profile on Warren Buffett.
Who is Warren Buffett? Wisdom From One of History's Greatest Investors and the Creator of Berkshire Hathaway
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Essays of Warren Buffett by Lawrence Cunningham
For over 50 years, Warren Buffett has written an annual letter to Berkshire Hathaway's shareholders. Many people set it as a goal to read all of Warren’s shareholder letters chronologically. Which is certainly a fascinating way to see how Berkshire Hathaway evolved year after year.
This book is different. It breaks from this chronological order to instead group things Warren has said over the years by topic. So, for instance, you can see his ideas on the importance of culture or the power of incentives holistically — as a single body of work.
What I love about this book is the focus on Warren’s ideas. Warren Buffett has built one of the largest conglomerates in history — full of incredible companies from See’s Candies to GEICO — from a standing start in 1965. I would argue that if you only have time to study one entrepreneur and investor, that you should study Warren Buffett.
There’s no better way to do that than with this book. I know it’s one I’ll be re-reading for the rest of my life.
Explore the episode notes.
Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/165.
Listen to Part 2.
https://www.outlieracademy.com/episode/166
Watch and listen.
Watch this episode on YouTube
Find this episode in your favorite podcast app
Get new episodes delivered via email
Read the full book summary.
The Essays of Warren Buffett: Warren's Ideas from 50+ Years Grouped by Topic
For more, explore my full profile on Warren Buffett.
Who is Warren Buffett? Wisdom From One of History's Greatest Investors and the Creator of Berkshire Hathaway
Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.
Advertise with Outliers and reach our global community
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
Summary
In this episode, Daniel Scrivner explores the book 'Designed by Apple in California' and reads the introduction written by Jony Ive. The book is a collection of Apple's designs over the last 20 years and serves as an archive of their work. Jony Ive dedicated the book to Steve Jobs, highlighting his essential role in the creation of these products. The book showcases Apple's design aesthetic and the evolution of forms and materials. It emphasizes the importance of simplicity and communication in product design.
Chapters
(00:00) Introduction
(01:19) Designed by Apple in California
(03:13) Objective Representation of Work
(04:11) Collaboration and Design Process
(05:05) Evolution of Forms and Materials
(06:05) Simplicity and Communication
(07:01) Dedication to Steve Jobs
(08:24) Book Overview
(09:51) Johnny Ive's Perspective
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Learn more about Steve Jobs:
https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar
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Subscribe to newsletter: https://newsletter.outlieracademy.com
Subscribe to podcast: https://pod.link/outlieracademy
In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.
This is a breakdown of Jony Ive's introduction at the beginning of the book.
Learn more about Steve Jobs:
https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In Episode #118, we explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall.
“Solutions don't really matter. Problems matter.” – Adrian Aoun
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.outlieracademy.com/episode/118
FULL TEXT TRANSCRIPT
https://www.outlieracademy.com/episode/118
CHAPTERS
This episode is our definitive guide to healthcare as a product rather than a service. In it we cover:
00:00:00 – Introduction
00:02:37 – From Google to Forward
00:09:01 – Why founders should be problem-oriented
00:12:31 – Advising the President on the future of technology
00:17:22 – The root problem of the healthcare industry
00:25:24 – Why healthcare should be a product, not a service
00:30:01 – The imminent fall of health insurance
00:35:06 – Does the healthcare system really matter?
00:45:47 – Why medical specialties don’t make sense
00:55:02 – How Forward is a mission that happens to have a company attached to it
ABOUT FORWARD
Adrian Aoun is founder and CEO of Forward, which is building an insurance-free healthcare system focused on preventative healthcare from the ground up. Forward was founded in 2017 to invert the typical model of healthcare, which follows the service model where one patient sees a single doctor whenever they need care. Forward is building healthcare focused on health and preventative care that's 1) productized so you can use it anytime, anywhere, 2) scalable so it's affordable to everyone, and 3) always on with help available through the Forward app and a network of offices around the US. This might sound like, well, how healthcare should have been all along, which is the goal.
This episode is a special one. In it we cover why Adrian is fanatical about being problem-focused rather than solution-focused, what he learned leading special projects for Sergey Brin at Google, and why Forward is focused on productizing healthcare to bring down the cost of treatments, make healthcare available 24/7, help customers manage all aspects of their health, and increase the pace of innovation and iteration.
Adrian shares his perspective on what happens as the percentage of GDP dedicated to healthcare reaches 30% and even 40%, and he talks through how he uses extreme perspectives to pick apart complex issues and come to ground truths.
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Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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In Episode #118, we explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall.
“Solutions don't really matter. Problems matter.” – Adrian Aoun
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.outlieracademy.com/episode/118
FULL TEXT TRANSCRIPT
https://www.outlieracademy.com/episode/118
CHAPTERS
This episode is our definitive guide to healthcare as a product rather than a service. In it we cover:
00:00:00 – Introduction
00:02:37 – From Google to Forward
00:09:01 – Why founders should be problem-oriented
00:12:31 – Advising the President on the future of technology
00:17:22 – The root problem of the healthcare industry
00:25:24 – Why healthcare should be a product, not a service
00:30:01 – The imminent fall of health insurance
00:35:06 – Does the healthcare system really matter?
00:45:47 – Why medical specialties don’t make sense
00:55:02 – How Forward is a mission that happens to have a company attached to it
ABOUT FORWARD
Adrian Aoun is founder and CEO of Forward, which is building an insurance-free healthcare system focused on preventative healthcare from the ground up. Forward was founded in 2017 to invert the typical model of healthcare, which follows the service model where one patient sees a single doctor whenever they need care. Forward is building healthcare focused on health and preventative care that's 1) productized so you can use it anytime, anywhere, 2) scalable so it's affordable to everyone, and 3) always on with help available through the Forward app and a network of offices around the US. This might sound like, well, how healthcare should have been all along, which is the goal.
This episode is a special one. In it we cover why Adrian is fanatical about being problem-focused rather than solution-focused, what he learned leading special projects for Sergey Brin at Google, and why Forward is focused on productizing healthcare to bring down the cost of treatments, make healthcare available 24/7, help customers manage all aspects of their health, and increase the pace of innovation and iteration.
Adrian shares his perspective on what happens as the percentage of GDP dedicated to healthcare reaches 30% and even 40%, and he talks through how he uses extreme perspectives to pick apart complex issues and come to ground truths.
💌 FREE NEWSLETTER
https://www.outlieracademy.com/newsletter
🎙 LISTEN ON
iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182
Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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Summary
In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values.
Takeaways
Start with small groups of smart people and keep them small to nurture quality thinking.
People will always respond better to a single idea expressed clearly.
Simplify communication by speaking in human terms and using everyday language.
Be a ruthless enforcer of high standards and never settle for 'good enough'.
In a complicated world, marketing is about values and being authentically different.
Chapters
(00:00) Introduction
(01:55) Chapter 1: Start with small groups of smart people and keep them small
(04:21) Chapter 2: People will always respond better to a single idea expressed clearly
(06:38) Chapter 3: 1,000 songs in your pocket and the power of speaking human
(07:59) Chapter 4: Good enough is not good enough. Be a ruthless enforcer of high standards
(08:52) Chapter 5: In a complicated world, marketing is about values
Five of my favorite ideas and stories on simplicity from Steve Jobs:
Start with small groups of smart people—and keep them small.
People will always respond better to a single idea expressed clearly.
“1,000 songs in your pocket” and the power of speaking human.
Good enough is not good enough. Be a ruthless enforcer of high standards.
In a complicated world, marketing is about values.
Read this episode on Substack: https://newsletter.outlieracademy.com/p/5-lessons-on-simplicity-from-steve
Watch this episode on YouTube: https://youtu.be/YDezSVbdGy4
Buy the book: https://amzn.to/47HC36Q
Subscribe to newsletter: https://newsletter.outlieracademy.com/subscribe
Subscribe to podcast: https://pod.link/outlieracademy
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"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo
Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2
Show notes: https://www.outlieracademy.com/episode/175
Buy the book: https://amzn.to/47HC36Q
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization.
Subscribe to newsletter: https://newsletter.outlieracademy.com
Subscribe to podcast: https://pod.link/outlieracademy
Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar
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