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What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.
For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.
In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.
Here's what’s in store:
🔥 Finding the Right Co - Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.
🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.
🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.
Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.
Don’t miss this episode if you’re looking for fresh perspectives on leading a startup.
Tune in and learn how:
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Ever wondered how to transform field marketing from routine to remarkable?
Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.
In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:
🔥 Field Marketing Masterclass (how to seamlessly weave field marketing into your broader GTM strategy)
🔥 Predictability in Events (Ajay’s approach to ensuring every stage of an event is a success, from planning to execution)
🔥 Curated Experiences that Convert (the art of designing personalized events that resonate deeply with your ideal customers)
🔥 Cracking the C-Suite Code (strategies for aligning field marketing with company goals and securing executive buy-in)
Ajay also dives into the power of cross-team collaboration, the importance of measurable outcomes, and why field marketing should be viewed as a crucial part of a company’s growth strategy, not just a series of events.
This episode is brimming with actionable insights, strategic advice, and Ajay’s unique perspective on how to make field marketing a cornerstone of your company's success.
Tune in and discover how to elevate your field marketing game.
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Have you ever wondered how to grow your business through the power of community?
You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.
In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:
🔥 Community Building 101 (how & why of community marketing)
🔥 The art of employee advocacy (and how to foster a culture of creativity and support within teams)
🔥 Apollo’s LinkedIn strategy (& the unconventional yet effective marketing tactics that have led to impressive organic growth)
🔥 The genius behind the Customer Advisory Boards (& the importance of building deep customer relationships)
The episode is packed with creative marketing insights, personal anecdotes, and practical tips for all marketing professionals. Enjoy!
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In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:
🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)
Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy! -
After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!
Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:
🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)
🔥 Scott’s marketing philosophy: “Always Make Lemonade”
🔥 The power of continuous learning (& the importance of embracing the unpredictable)
🔥 Marketing red & green flags
Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!
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With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer.
In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:
🔥 The steps for building an ABM program from scratch without enormous budget
🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play
🔥 How businesses can implement efficient and tangible ABM strategies
🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers
Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.
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We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.
With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.
In this engaging conversation on Growth Marketing Camp, Obaid breaks down:
🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)
🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)
🔥 The secret recipe behind HockeyStack's content engine
🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)
Trust us on this, you do not want to miss out on this episode. Dig in!
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Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.
Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)
🎯 How to foster a thriving environment & company culture
🎯 Advice for young professionals on how to find their calling
🎯 How brands can adapt to the challenges & stay successful
Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧
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In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.
We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success.
In this captivating conversation, Corrina shares:
🔥 What ABM is (& why she fell in love with it)
🔥 The power of micro-communities as a key ABM strategy
🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)
🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)
Check it out!
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Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.
Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!
In this episode, we discuss:
✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution
✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)
✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)
Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy!
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Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss:
The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators vanish? The LinkedIn 'Algorithm Apocalypse' - hot or hype?We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include:
Travis Tyler, Sr. Digital Content Producer at PandaDocTodd Clouser, The Worst Marketer in the World at LavenderNadia Milani, VP of Marketing Morgan J Ingram, Founder & CEO at Ascension Media ProductionsIt's going to be a scream!
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This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show.
Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.
In this captivating Growth Marketing Camp episode, Ashley shares:
✨ The definition of thought leadership (& what the most essential elements of it are)
✨ Her 4 pillar framework for thought leadership
✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)
We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!
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In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
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Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:
🎉 The importance of building networking schedules and custom excursions for attendees
🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads
🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS
🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing teamMelanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you.
And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events! -
Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.
In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:
✍️ How to convince busy executives that LinkedIn is a channel worth investing in
✍️ What 3 key questions every marketer needs to ask before starting a newsletter
✍️ Top advice for small and scrappy marketing teams on creating a newsletterThe cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!
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In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:
🔥 How your brand can find unique angles for your content
🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)
🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on
🔥 Why you should never give up on creating content (& how to do edutainment the right way)
Plus, we get lucky, and Morgan shares all about his pursuit of a life of excellence, the Mamba Mentality and what it means to him, and how it influenced his founder journey. Check it out!
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This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.
In this episode of Growth Marketing Camp, we discuss:
💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)
💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)💎 How to leverage your current customers to help inform your strategy and the content you are creating
In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!
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This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.
In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:
✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)
✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue)
✨ What’s the difference between success and failure (& why setting up a strong foundation matters)
If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!
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In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within.
Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations.
In addition, we discuss:
☎️ How to use AI-powered voice analysis to optimize your marketing campaigns, adjust bidding strategies, and uncover previously unnoticed customer needs and pain points.
☎️ How to leverage partnerships to elevate your brand.
☎️ Ways Masami and CallRail CRO, Marius Smyth, are transforming the organization by breaking down silos, aligning strategies, and fostering collaboration across teams.
Dig in!
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In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:
🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)
🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)
🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)
Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!
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