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  • 🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿

    It's been another eventful week in the world of cannabis, and we're excited to talk about it.

    In this week's episode, we discuss...
    🚨 Minnesota's botched social equity lottery application (read robbery)
    🍸 GTI's big bet on beverage through Agrify's acquisition of Señorita
    🌿 What the new Senate draft of the Farm Bill means for hemp
    💵 Paywalls and supporting your cannabis media and niche news sources

    Tune-in to find out, or simply wait for the podcast to air. As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Explore the cutting-edge world of cannabis technology with Socrates Rosenfeld, the CEO and co-founder of Jane Technologies. Prepare to be intrigued by the potential shifts in federal cannabis reform as we discuss the surprising nomination of Matt Gaetz for US Attorney General by President-elect Trump. Join AnnaRae Grabstein as she recounts the latest developments in the cannabis industry from the Benzinga Cannabis Market Spotlight and Agrify's strategic acquisition of Señorita, marking a bold entry into the hemp beverage market.

    Discover how Jane Technologies is reshaping the cannabis e-commerce landscape like no other. Socrates and AnnaRae (in Ben's absence) dive into the sophisticated digital infrastructure that aligns with consumer needs while keeping service costs low, unlike the pitfalls faced by giants like Uber and DoorDash. We tackle the importance of data standardization, the power of e-commerce automation, and the nuances of personalizing the cannabis shopping experience through Jane's innovative MyHigh initiative. Learn how these technological advancements are not only optimizing retail operations but also enhancing consumer engagement through personalized product recommendations.

    Wrapping up, our conversation takes a reflective turn as we consider the evolution of the cannabis industry through various political administrations. We emphasize the resilience of this movement and its continued commitment to expanding access to cannabis. With insights drawn from leading a remote team and fostering innovation, this episode is a tribute to the pioneers who have shaped the industry and a call to stay united in pursuing sustainable growth amid a shifting political landscape. Tune in to embrace the dynamic world of cannabis technology and its promising future.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



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  • Join Ben and AnnaRae on Thursday for a special post-election recording of High Spirits as we unpack Tuesday's election results, focusing specifically on the presidential race, various state ballot measures related to cannabis, and the broader implications for hemp and cannabis policy. We're thrilled to welcome back Hirsh Jain, one of our industry's brightest policy minds, for an in-depth analysis of what these results might mean for the future of cannabis legalization and regulation.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this special post-election breakdown, Hirsh Jain from Ananda Strategy will help us navigate through the various state results, including the six cannabis-related ballot measures. We'll explore the potential for federal cannabis legalization in the next four years, the ongoing hemp versus cannabis debate, and the public's current stance on cannabis.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘗𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘐𝘮𝘱𝘢𝘤𝘵: How the results of the presidential election could influence federal cannabis policy.

    𝘚𝘵𝘢𝘵𝘦 𝘉𝘢𝘭𝘭𝘰𝘵 𝘔𝘦𝘢𝘴𝘶𝘳𝘦𝘴: Detailed insights into the six state ballot measures and their implications for local and national cannabis policy.

    𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Predictions for cannabis legislation in the coming years and potential shifts in public opinion and political strategy.

    🌟 𝗠𝗲𝗲𝘁 𝗛𝗶𝗿𝘀𝗵 𝗝𝗮𝗶𝗻: Returning guest Hirsh Jain (𝘴𝘦𝘦 𝘌𝘱. 36 - 𝘊𝘰𝘯𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘷𝘦 𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴: 𝘛𝘩𝘦 𝘙𝘦𝘥 𝘞𝘢𝘷𝘦; 𝘰𝘯𝘦 𝘰𝘧 𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘦𝘱𝘪𝘴𝘰𝘥𝘦𝘴) is a leading policy expert and strategic consultant in the cannabis industry. With deep roots in advocacy and policy reform, Hirsh brings a wealth of knowledge and perspective on the intersection of cannabis legislation and industry dynamics.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the political landscape of cannabis, from industry stakeholders to policy enthusiasts. Get a comprehensive understanding of the election's impact on cannabis policy and what it could mean for consumers and businesses alike.

    Tune in to High Spirits: The Cannabis Business Podcast this Thursday on LinkedIn Live for a dynamic discussion full of insights and predictions.

    #CannabisPolicy

    #ElectionResults

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Join us for this week's recording of 𝗛𝗶𝗴𝗵 𝗦𝗽𝗶𝗿𝗶𝘁𝘀, where we're diving into the intricate world of Wana Brands, North America's leading edibles brand. We're sitting down with Joe Hodas, the recently appointed President of Wana, to discuss the brand's innovative strategies and his journey from Chief Marketing Officer to President.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this discussion, Joe Hodas shares his experiences and the dynamic shifts within Wana Brands following its acquisition by Canopy Growth Corporation. We'll explore Wana's expansive approach across both cannabis and hemp markets, the inception of their new hemp marketplace, Wanderous, and the differences between the Canadian and U.S. markets.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘛𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯: Insight into Joe's transition from CMO to President and his unique leadership style.

    𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: The strategy behind Wana's multi-market presence and the launch of the Wanderous marketplace.

    𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘐𝘮𝘱𝘢𝘤𝘵: How the acquisition by Canopy Growth has influenced Wana Brands' operations and strategies.

    𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴: An exploration of the operational and cultural differences between the U.S. and Canadian cannabis markets.

    🌟 𝗠𝗲𝗲𝘁 𝗝𝗼𝗲 𝗛𝗼𝗱𝗮𝘀: With a rich background in marketing and strategic leadership across various industries, Joe brings a wealth of experience to his role at Wana Brands. From pioneering marketing initiatives to steering major corporate transitions, Joe's expertise has been pivotal in shaping Wana's market dominance.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in the business of cannabis, from industry insiders to budding entrepreneurs. Learn from one of the leading figures in the cannabis edibles market and gain insights into managing a top brand through significant industry changes.

    Tune in to High Spirits this Thursday on LinkedIn Live and join Ben and AnnaRae for an episode packed with valuable insights and expert discussions.

    #CannabisIndustry

    #WanaBrands

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Curious about the exciting world of cannabis beverages and how it's reshaping consumer habits? We sit down with Diana Eberlein, a leading figure in the industry and current president of the Cannabis Beverage Association. Diana shares her journey from cannabis beverage consumer to chair of the Coalition for Adult Beverage Alternatives, shedding light on the strategic moves being made to align with the alcohol industry. With a recent move to Washington DC, Diana is at the forefront of policy advocacy, ensuring that cannabis beverages are both celebrated and understood.

    The cannabis beverage landscape is ripe with potential, but not without its hurdles. Diana takes us through the intricacies of marketing and regulation, emphasizing the importance of consumer education to navigate the subtleties of dosage and intoxication levels. As the industry grapples with limited distribution channels, the conversation explores the potential of direct-to-consumer sales, despite the challenges it presents. Drawing comparisons with the alcohol sector, Diana shares valuable insights on collaborative marketing strategies and the nuanced relationship that cannabis beverages have with traditional alcohol products.

    Join us on this enlightening journey as Diana reveals the role of passion and community in driving innovation within this niche market. We touch on the collaborative efforts of organizations like the Cannabis Beverage Association and Hemp Beverage Alliance that unite the industry to tackle regulatory challenges. From legislative education to forming strategic coalitions, discover the creative strategies being deployed to integrate low-dose beverages into mainstream consumption and the shared vision driving the industry forward.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Seth Yakatan, a key player and influencer in cannabis finance and M&A, joins us to unravel the financial intricacies of the cannabis industry. Gain invaluable insights as Seth shares his extraordinary journey from health and wellness to becoming a significant figure in raising capital and selling companies within the cannabis sector. Discover how his unique experiences provide a fresh perspective on the challenges and opportunities facing the industry today.

    Embark on a journey through the landscape of cannabis finance as we explore the infusion of new talent from traditional sectors like alcohol and tobacco. We discuss the potential integration of hemp beverages into the Texas alcohol supply chain and celebrate the harvest in the Emerald Triangle, highlighting the hard work of cultivators. The conversation shifts to the delicate art of data gathering and pattern recognition, emphasizing the power of transparency and truth-telling amidst the polite façades of venture capital.

    Prepare for an insightful discussion on the looming challenges and future consolidation strategies within the cannabis industry. We delve into the structural deficiencies in capital flow and the potential for strategic refinancing as companies face a daunting "debt wall." Despite these hurdles, there's optimism for growth through acquisition amid regulatory changes and market consolidation. Engage with us on LinkedIn to continue this conversation and share your thoughts on the promising future of cannabis.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • What if cannabis businesses could harness the power of AI to revolutionize their operations? Join us as we uncover this fascinating intersection and other topics in our first CEO roundtable following the close of Benzinga Chicago with industry leaders Cameron Clarke of Sunderstorm, Michael Murphy of Prelude, Heather Molloy of Speedwell Partners, and your hosts, Ben Larson of Vertosa and AnnaRae Grabsteinf of Wolf Meyer. In a rapidly evolving landscape, they share their strategies for navigating global expansion, leveraging AI in dispensary operations, and crafting investment approaches in a market contending with ongoing federal restrictions. From the excitement of product expansion into new territories to the intricacies of strategic retail partnerships, this discussion offers a front-row seat to the future of cannabis.

    As the cannabis market continues to grow, understanding the dynamics between the hemp, illicit, and licensed sectors becomes essential. Our guests dive deep into how legalization is reshaping the industry and the role that hemp, especially in the beverage industry, plays in attracting new consumers. They share insights on predicting market shifts, the importance of strategic foresight, and the surprising growth in unexpected regions like Texas. This conversation emphasizes the need for business flexibility and forward-thinking strategies to stay ahead of regulatory challenges and consumer behavior trends.

    What are the unique challenges of operating in a federally illegal market, and how can companies optimize their supply chains despite these hurdles? Discover the answers as we explore the competitive landscape, the role of AI in customer experience enhancement, and the financial complexities of the industry. Our experts discuss software innovations, such as Acumatica, for cost-effective operations and exciting prospects for global partnerships. Listen to this episode for an enlightening look at how cannabis companies can strategically harness technology and policy insights to thrive in this burgeoning sector.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Let's be honest, it's been a solid run of shows this year for two busy CEO's self-producing and coordinating (and writing these descriptions). Travel schedule has definitely ramped back up and we somehow got to the beginning of this week and hadn't really thought about it! So we're falling back to our original inspiration for the show and recording our weekly check-in on all things cannabis business.

    This week, we attended hashtag#Meadowlands, David Hua and Meadow's California-famous gathering for cannabis leaders amongst the redwoods in the Emerald Triangle. Ben spoke on Tuesday about ... wait for it ... HEMP BEVERAGES (big surprise), while AnnaRae took to the stage on Wednesday to school us on reinventing one's self, leadership, and business. The whole event was so incredibly beautiful with incredible guests and speakers, as it has for the last 8 years, and should provide plenty of fodder for Thursday's conversation.

    𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿...
    🌲 The famed 8th annual Meadowlands event in Mendocino
    🍺 Hemp Beverages and their opportunity for unifying the cannabis and hemp movement
    🦋 Reinventing oneself, leadership, and business amid shifting sands
    🏪 The downfall of Harborside, the most consequential dispensary in cannabis
    🚢 The port workers strike and potential impact to supply chains
    🧑‍⚖️ The Trulieve defamation suit against the Amendment 3 opposition

    Join us as we recap the weeks events and look towards Benzinga's Cannabis Capital Conference next week!

    #highspirits #cannabiscommunity #californiacannabis #meadowlands

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Jeremy Berke, founder and editor-in-chief of Cultivated Media, joins us this week as our guest co-host. Despite juggling cannabis news coverage and MBA studies, Jeremy takes time out to share his experience and expertise in the space. Jeremy gives listeners an inside look at Cultivated, a daily newsletter dedicated to cannabis industry professionals, detailing how his journey from Business Insider led to his own entrepreneurial venture.

    In our deep dive into New York's cannabis market, we uncover the turbulent landscape marked by regulatory chaos and political scandals. With the indictment of Mayor Eric Adams and turmoil within the state's regulatory agency, the rollout of cannabis dispensaries in New York City has faced significant setbacks. However, there's hope on the horizon as we discuss the potential growth of the city's cannabis scene. We also examine Florida's Amendment 3, a heated ballot measure aiming to legalize cannabis, and the intense political dynamics shaping its campaign, including Trulieve's hefty financial investments and conflicting stances within the Republican Party.

    Looking ahead, we explore the future of cannabis reform on both federal and state levels. With bipartisan support for rescheduling cannabis to Schedule 3, the upcoming presidential election could play a pivotal role in shaping national cannabis policy. We also scrutinize California's emergency regulations on hemp, which ban detectable THC in products, and discuss the implications for dispensary owners and consumers alike. Wrapping up, we reflect on the long-term potential and current challenges in the cannabis industry, emphasizing the importance of being informed and adaptable in this rapidly evolving landscape. Don't miss out on these crucial insights—stay curious, stay informed, and keep your spirits high.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌱🎙️ Join Ben & AnnaRae as we saddle up for another deep dive into the Texas cannabis scene. This time, we're exploring the booming hemp market with Benjamin Meggs, CEO of Bayou City Hemp Company and the beverage brand HOWDY . Ben's unique journey from the Oil and Gas industry to hemp cultivation and CBD retail has positioned him as a pivotal figure in shaping Texas's hemp landscape. In this episode, we'll uncover the challenges and opportunities of building a hemp business in the heart of Texas and what it means to extend a Texas-sized welcome across the US.

    🤠 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗹𝗹 𝗖𝗼𝘃𝗲𝗿:
    • 𝘛𝘦𝘹𝘢𝘴 𝘗𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘏𝘦𝘮𝘱: A look into how state policies are influencing the growth and operations of hemp businesses. 🌱
    • 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘳𝘢𝘯𝘥: Learn how Bayou City Hemp crafts its distinctly Texan brands to appeal to markets beyond state lines. 👢
    • 𝘔𝘢𝘳𝘬𝘦𝘵 𝘌𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯: Strategies for taking local success to a national level with a focus on cultivating brand identity rooted in Texas culture. 🇺🇸

    🌟 𝗠𝗲𝗲𝘁 𝗕𝗲𝗻 𝗠𝗲𝗴𝗴𝘀: Ben Meggs brings a wealth of experience from the Oil and Gas sector to the hemp industry, where he has become a pioneer in hemp retail and regulation. As CEO of Bayou City Hemp and Howdy, Ben is at the forefront of the industry’s expansion, driving technical oversight, operations, and ensuring top-quality production. His leadership is guiding his brands to capture the essence of Texas and deliver it to consumers across the country.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is perfect for entrepreneurs, hemp enthusiasts, and anyone interested in the dynamics of regional branding and its impact on national markets. Whether you're a Texan at heart or just curious about the business of hemp, you'll find valuable insights and inspiring stories in our conversation with Ben.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿🎙️ Join Ben & AnnaRae this week as we explore the intricate world of cannabis compliance with Michael Johnson, CEO of Metrc. Now synonymous with seed-to-sale tracking, Metrc stands at the forefront of regulatory compliance in the cannabis industry. In this episode, we'll uncover the human element behind the platform, the challenges of balancing diverse stakeholder needs, and the future of cannabis compliance.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: To operators in the cannabis industry, Metrc is the backbone of daily operations and compliance. We'll peel back the layers of this often mistakenly maligned "necessary evil" to understand not just how it works, but who makes it work and why it is the way it is. Michael will share insights into the multi-sided nature of Metrc's business model, its interactions with state regulators, third-party software providers, and the licensed operators who rely on it every day.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🔎 𝘐𝘯𝘴𝘪𝘥𝘦 𝘔𝘦𝘵𝘳𝘤: Get a closer look at the team and technologies driving this crucial compliance system.

    ⚖️ 𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘈𝘤𝘵: Discover how Metrc manages the complex demands of regulators, tech partners, and cannabis businesses.

    🌱 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘌𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯: Review how compliance has transformed with the cannabis industry over time and where it’s heading.

    🔮 𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Speculate on future trends in cannabis compliance and technology with insights from the helm of the industry’s leading tracker.

    🌟 𝗠𝗲𝗲𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Appointed as CEO in 2022, Michael Johnson has rapidly steered Metrc toward innovative horizons. With a rich background as CFO at various technology and health firms, Michael brings a unique perspective to the cannabis compliance sector. His approach is not just about monitoring and regulation but fostering an ecosystem that supports safe, sustainable growth in the industry.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is crucial for anyone involved in the cannabis industry, from regulators to entrepreneurs, and even tech enthusiasts curious about the intersection of technology and regulatory compliance. Whether you're grappling with Metrc’s systems or just keen to understand more about the regulatory landscape, this conversation promises to enlighten, inform, and inspire.

    Tune in to High Spirits this Thursday on LinkedIn Live for an episode filled with deep insights, behind-the-scenes stories, and expert perspective on cannabis compliance.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿

    Join Ben & AnnaRae on High Spirits as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, Tahir Johnson, CEO of Simply Pure Trenton NJ and President of the Minority Cannabis Business Association, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in the state.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, we explore the exhilarating first month of operations after years of preparation at Simply Pure Trenton. From regulatory hurdles to customer reactions and operational challenges, Tahir will dissect what it takes to launch and stabilize a new dispensary in an emerging market. Drawing from his extensive background in cannabis advocacy and business, Tahir reflects on the reality of starting a dispensary under New Jersey's adult-use cannabis framework and the personal journey that brought him to this point.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🚧 𝘐𝘯𝘪𝘵𝘪𝘢𝘭 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: Discover the unexpected hurdles and how they were navigated during the critical first month.

    💡 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into the strategic planning and adaptations required when reality hits post-launch.

    💥 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘐𝘮𝘱𝘢𝘤𝘵: Understand the significance of launching one of the first Black-owned equity businesses in New Jersey’s cannabis market.

    🌎 𝘉𝘳𝘰𝘢𝘥𝘦𝘳 𝘐𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: Discuss the broader implications for other entrepreneurs in similar markets drawing from Tahir's role as MCBA President.

    🌟 𝗠𝗲𝗲𝘁 𝗧𝗮𝗵𝗶𝗿 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Tahir's journey in the cannabis industry is both personal and professional. With a history marked by advocacy and a personal narrative intertwined with the criminal justice system, his work extends beyond business, aiming to rectify the long-term impacts of the war on drugs. His leadership roles have equipped him with unique insights into the intersections of policy, social equity, and industry dynamics, making him a pivotal figure in shaping the future of cannabis in New Jersey and beyond.

    Don’t miss this insightful discussion on what it really takes to launch and run a cannabis dispensary in a complex regulatory landscape. Tune in to High Spirits on Thursday for a session filled with real stories, professional insights, and valuable lessons.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Could the fragmented cannabis market in Latin America be the next big thing for savvy investors? Join us as we uncover the secrets of this untapped market with our special guest, Javier Hasse, the Managing Director at Benzinga and founder of El Planteo. In this episode, Javier shares his unique insights into the challenges and opportunities that exist within various Latin American countries, detailing how cultural acceptance and patient advocacy are reshaping the industry. With his extensive experience and a bestselling book on starting a cannabis business, Javier offers a wealth of knowledge you won't find anywhere else.

    We also take a closer look at the essential role of cannabis conferences and how they serve as pivotal networking hubs. Hear firsthand stories about multi-billion-dollar deals and significant investments that have emerged from Benzinga's curated events. From the perspective of our hosts, we discuss the balance between professional travel and personal life, especially during the bustling conference season. With exclusive anecdotes, we highlight the distinct advantages of smaller, focused gatherings in fostering meaningful connections among industry professionals, investors, and businesses.

    Lastly, we turn our attention to the latest trends and hurdles in the cannabis sector. Discover why THC-infused beverages are gaining traction and how brands like Cann are navigating the complex California market. We also tackle the recent delays in cannabis rescheduling decisions, evaluating the implications for investors and the broader industry. Despite the setbacks, there's a strong sense of progress and optimism as we explore the future of cannabis regulation. Tune in for a compelling discussion that spans from policy shifts to emerging market opportunities, providing a comprehensive view of the dynamic cannabis landscape.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

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    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.

    Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.

    Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

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    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝐃𝐞𝐯𝐢𝐥'𝐬 𝐋𝐞𝐭𝐭𝐮𝐜𝐞 𝐖𝐞𝐧𝐭 𝐃𝐨𝐰𝐧 𝐭𝐨 𝐆𝐞𝐨𝐫𝐠𝐢𝐚: 𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐜𝐡 𝐒𝐭𝐚𝐭𝐞'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐒𝐜𝐞𝐧𝐞 𝐰𝐢𝐭𝐡 𝐉𝐮𝐝𝐬𝐨𝐧 𝐇𝐢𝐥𝐥 🌿

    Join Ben and AnnaRae this week on High Spirits as we delve deep into Georgia’s newly launched cannabis program with Judson Hill, the Georgia Market President for Fine Fettle, one of the state’s six licensed operators. This episode will explore the current landscape of cannabis in Georgia, the emerging dynamics between cannabis and hemp, and what the future holds for patients and consumers in the state.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    Georgia’s medical cannabis market is just sprouting, presenting unique opportunities and challenges. Judson Hill brings his insider perspective on navigating this nascent industry, from the legislative battles to the operational hurdles. We'll discuss the size, functionality, and potential growth of the market, and how Fine Fettle is positioning itself to serve Georgia's patient community.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘔𝘢𝘳𝘬𝘦𝘵 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸: Insight into the current state of Georgia's cannabis program and its future trajectory.

    𝘊𝘢𝘯𝘯𝘢𝘣𝘪𝘴 𝘷𝘴. 𝘏𝘦𝘮𝘱: Discussion on the interplay and competition between the cannabis and hemp markets in Georgia.

    𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴: Learn about Fine Fettle's approach to lobbying, education, and market differentiation in a state with a complex regulatory landscape.

    🌟 𝗠𝗲𝗲𝘁 𝗝𝘂𝗱𝘀𝗼𝗻 𝗛𝗶𝗹𝗹:
    A native Atlantan and forward-thinking leader, Judson Hill is at the forefront of introducing medical cannabis to Georgia. With a background in fundraising and developing sales organizations across various industries, Judson now focuses on lobbying, government affairs, and educating Georgians about the benefits of medical cannabis. His work is pivotal in shaping a responsible and patient-centered cannabis market in his home state.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is a must-listen for anyone interested in the evolving cannabis industry, particularly in states with new or expanding programs. Whether you’re a patient, provider, industry stakeholder, or simply a curious listener, Judson’s experiences and insights offer a comprehensive look at what it takes to launch and lead a cannabis operation under complex regulatory conditions.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🎙𝐉𝐨𝐢𝐧 𝐔𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐟𝐨𝐫 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐰𝐬 𝐑𝐨𝐮𝐧𝐝-𝐮𝐩!🌿

    It's been another eventful week in the world of cannabis, and we're excited to talk about it. Here's some of the topics that are top of mind:

    🇺🇸 Kamala taps Gov. Tim Walz of MN as her running mate
    🌰 Ohio launches adult use sales
    ❌ Missouri bans Delta 8 and unlicensed retailers
    📈 Q2 earnings are out and companies are refinancing their debt
    ➕ More!

    As always, High Spirits is more than a podcast – it's a dynamic conversation among leaders in the cannabis industry. We film live, and your participation is what makes our discussion richer and more meaningful. We invite you to contribute to the conversation and let us know what's important to you! What topics should we delve into? We welcome your questions and comments, so drop them into the chat and join us as we dive into the current events of the cannabis industry!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝐖𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐚𝐧𝐝 𝐂𝐫𝐢𝐦𝐢𝐧𝐚𝐥 𝐉𝐮𝐬𝐭𝐢𝐜𝐞 𝐑𝐞𝐟𝐨𝐫𝐦? 🌿

    Join Ben and AnnaRae this week on High Spirits as we delve into the potential impacts of Kamala Harris' leadership on the cannabis industry and criminal justice reform. With President Biden stepping aside, Kamala Harris' role could become pivotal in shaping the future policies that would significantly affect both the cannabis industry and ongoing criminal justice reform efforts.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    As we navigate these changing political tides, our guest, Jason Ortiz, Director of Strategic Initiatives at the Last Prisoner Project, brings a deeply personal and professional perspective to the discussion. We'll revisit Kamala Harris' stance during the 2020 campaign, examine the current state of criminal justice reform, and speculate on how Harris might influence future policies related to cannabis.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘒𝘢𝘮𝘢𝘭𝘢’𝘴 𝘐𝘮𝘱𝘢𝘤𝘵: Explore what Kamala Harris' leadership could mean for future cannabis policies and criminal justice reform.

    𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘙𝘦𝘧𝘰𝘳𝘮: Gain insight into the intersection of cannabis legalization and criminal justice, particularly how federal and state levels are taking action (or inaction).

    𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺 𝘢𝘯𝘥 𝘈𝘤𝘵𝘪𝘰𝘯: Learn from Jason’s extensive experience in advocating for cannabis justice and how grassroots movements can influence significant policy changes.

    🌟 𝗠𝗲𝗲𝘁 𝗝𝗮𝘀𝗼𝗻 𝗢𝗿𝘁𝗶𝘇:
    Jason Ortiz, a cannabis justice advocate, has turned personal adversity into a platform for change. From being arrested at 16 for simple cannabis possession to leading strategic initiatives for the Last Prisoner Project, Jason's journey is a testament to the power of advocacy and determination. His work with the Minority Cannabis Business Association and as a drafter of key legislation in Connecticut showcases his impact on creating equitable cannabis policies.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is crucial for anyone interested in the future of cannabis regulation, the dynamics of political leadership on social issues, and the ongoing efforts to reform criminal justice. Jason’s insights provide a unique look at the challenges and opportunities within the advocacy landscape, making this a must-listen for activists, policymakers, and anyone interested in the intersection of cannabis and justice.

    Tune in to High Spirits every Thursday, live on LinkedIn, and join the conversation!

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • Join Ben and AnnaRae on High Spirits for a lively discussion with Nico Richardson, CEO of Texas Original (fka Compassionate Cultivation), the leading medical marijuana and cannabis dispensary in Texas. This episode delves into the complex landscape of hemp and cannabis in the Lone Star State, exploring the regulatory, economic, and societal challenges that shape this rapidly evolving market.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    Texas is at a crossroads with its hemp and cannabis policies, creating a dynamic battleground for legislation and public opinion. Nico Richardson will share his firsthand experiences and insights into the challenges faced by the cannabis industry in Texas, where subtle differences between hemp and cannabis under the law can have significant implications. We'll discuss the ongoing lobbying efforts, the current state of affairs at the Texas Capitol, and what the future holds for both markets in one of America's most conservative states.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘋𝘶𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘴 🧭: Understand the key differences and challenges between the hemp and cannabis industries in Texas.

    𝘓𝘰𝘣𝘣𝘺𝘪𝘯𝘨 𝘌𝘧𝘧𝘰𝘳𝘵𝘴 🗳️: Hear about the intense lobbying on both sides of the hemp vs. cannabis debate and its potential impacts on future legislation.

    𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 👀: Gain insights from the perspective of Texas’s largest medical cannabis operator on how these issues affect business operations and patient access.

    𝘍𝘶𝘵𝘶𝘳𝘦 𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 🔮: Explore the possible outcomes of this heated debate and what it means for the broader cannabis industry in Texas.

    🌟 𝗠𝗲𝗲𝘁 𝗡𝗶𝗰𝗼 𝗥𝗶𝗰𝗵𝗮𝗿𝗱𝘀𝗼𝗻:
    Nico Richardson is a seasoned leader and advocate in the cannabis industry, with extensive experience navigating the complex regulatory environments of conservative markets. As CEO of Texas Original, Nico has been at the forefront of efforts to expand patient access to medical cannabis while advocating for sensible cannabis reforms in Texas. His deep understanding of the political and business landscapes makes him a pivotal figure in the ongoing discussions about cannabis policy in the state.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is essential for anyone interested in the intersection of cannabis and hemp, especially in a state as pivotal as Texas. Whether you're a cannabis entrepreneur, policy maker, patient advocate, or curious about the evolving legal landscape, Nico’s insights offer a valuable perspective on the complexities of operating in a restrictive market.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • 🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿

    Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.

    🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲:
    In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.

    💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

    🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.

    🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.

    🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.

    📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.

    🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻:
    Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.

    📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻?
    This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.

    --
    High Spirits is brought to you by Vertosa and Wolf Meyer.

    Your hosts are Ben Larson and AnnaRae Grabstein.

    Follow High Spirits on LinkedIn.

    We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

    Visit our website www.highspirits.media and listen to all of our past shows.

    THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

    Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



  • How might the Supreme Court's recent decisions reshape the cannabis industry as we know it? This episode of High Spirits promises to answer that and more.

    We dive deep into the pivotal topic of the Chevron ruling and its sweeping consequences for the cannabis sector, especially with Schedule III reclassification on the horizon. Leah Heise, a renowned legal expert in government enforcement, joins us to break down the complexities. Together, we explore the historical context of Chevron deference, the Supreme Court's shift in reducing it, and what this means for cannabis businesses navigating an increasingly uncertain regulatory landscape.

    As we delve deeper, we tackle the controversial 280E tax code, its potential unconstitutionality, and the implications for cannabis businesses. From the future of the Farm Bill to the evolving state-level regulations and the current conservative push against big government, we cover it all.

    We wrap up by reflecting on the legal challenges and strategies within the industry, while sincerely thanking our listeners for their unwavering support. We're excited to continue this journey with you for the next 50 episodes and beyond!

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