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A few years back, Nicole created a course and... it flopped. Now, she's thinking about giving it another go, but wants to understand what went wrong the first time so she doesn't make the same mistakes again. Today, Jason and Nicole are joined by Abi Prendergast, an expert on marketing and sales strategy for courses. Abi diagnoses what she sees as the problem with Nicole's first course, and gives advice anyone can use if they want to make— and more importantly, sell— a course.
For more on Abi, visit her website here: https://www.aptcontent.co.uk/ -
Are you dreading a conversation because you know it will be awkward? Today, Jason explains how to use awkwardness as its own solution— and to do that, he shares a story from this very podcast!
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Eksik bölüm mü var?
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If someone says the wrong thing, is it actually helpful to tell them? Today's caller, Jeff, got a message from an acquaintance asking if Jeff could secure an internship for his son. Jeff told his acquaintance that it would have been better if the son had reached out directly... should he have said that? Today, Jason and Nicole help you find the line that separates helpful feedback from overkill.
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Today, Jason teaches you how to chill out… while getting everything important done. Because for all the wild stories out there about hustlers hustling, there’s something important you need to know. Jason explains.
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Can challenges socializing at work stunt your career growth? It's possible - but if small talking and networking aren't your jam, don't worry! Today, Jason and Nicole share strategies you can use to connect with colleagues— whether you're an introvert or an extrovert.
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Maybe you started a business. Or pursued ambitious goals. You set the bar high, which meant that your life is often busy and complex — and sometimes you wonder: Did I do this wrong?
Here’s Jason’s answer: Don’t question your past. Instead, take what you need from it. Today, Jason tells you how to do that— which will lead you to the right path. -
Want to attract new business? Or just build valuable relationships? Here’s one of the best ways: Give away your knowledge. This may sound like a bad idea. Won’t people just steal your work and not pay you? In fact, the opposite is true: When you give away knowledge, you build trust and authority — and then people want you more! Today, Jason will show you how this works, and how to use it to your advantage. But to start, he’ll tell you about someone who did not do this — and how it led to the most awkward interview of Jason’s career.
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Today, Jason and Nicole dig into two stories that seem very similar. Both stories center on couples who are fighting because one spouse makes more than the other— but the premise of the individual fights are very different. Jason and Nicole play Judge Judy and give their verdict on which spouse is right— and share their advice for couples navigating the emotional side of a pay disparity.
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No. Why is that teeny word so hard to say? Today, Nicole helps Jason craft the perfect response to someone who won't take no for an answer and gives you the framework to say no in a way that is kind, but that also sticks.
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Here’s a secret hack to improve performance: use less of your brain. It’s a counterintuitive idea Jason stumbled upon, then discovered has deep roots in psychology. Jason will explain how to do it — but first, he’ll show you how it helped him.
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Today's caller has a problem: ever since she was promoted, her coworkers— who now report to her— have been giving her the cold shoulder and stalling on their deadlines. Today, Jason and Nicole help her plan a conversation that will repair the relationship, which hinges on an often overlooked superpower in leadership.
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Jason has a formula to build trust in any conversation. It’s a formula that deepens personal conversations and advances professional ones. It is: Their thoughts + 1.
Today, he'll explain what this means and why it works. -
There are lots of resources for taking care of your career after you've been laid off, but there are far fewer resources for taking care of yourself after a layoff. Today, Jason and Nicole call up podcaster and emotional investigative journalist Yowei Shaw to talk about exactly this. Yowei talks about how surprised she was by how bad she felt when she was laid off and what she did to make herself start to feel better.
Listen to Yowei's awesome podcast Proxy here: https://www.proxypodcast.com/
Watch Yowei's epic Kleenex pole dancing video here: https://www.instagram.com/p/C7Uhu3OOxaj/ -
Your comfort zone can also be a trap. It’s too easy to stick with what you know. Why make yourself uncomfortable? Today, Jason will give you the trick that he has used to propel himself into the unknown.
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There are some wild stories in business news right now: a guy is suing a company because he misses his wife, a beer company blamed its stock performance on the weather and an airline is throwing it back to third grade and making a doctor's note a prerequisite for sick days. But these stories are not just weird headlines— there are business lessons too, if you know where to look. Today, Jason and Nicole find the unexpected advice and give you the diamonds from the rough.
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You can't say yes to every opportunity, which begs the question: When should you say no?
Today, Jason will give you an answer. It’s a simple framework that he learned from Brian Lee, the cofounder of LegalZoom. And he learned it by accidentally almost killing the company. Now you can benefit from his mistake. -
Today, Jason tells Nicole a story of a very recent— and very public— failure. He explains what happened, how he panicked, and ultimately, what advice he got from a friend that made him feel better.
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You have the right stuff: You’re talented, smart, and good at what you do. But the right people aren’t noticing. So here’s a difficult truth you must take seriously: you are a high-quality person, but you can’t compete on quality alone. Today, Jason shows you how to get noticed another way.
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Jason and Nicole got a wonderfully crafted piece of constructive criticism from a listener: they swear too much on the show! Today, Nicole and Jason explain how they decided where to draw their line when it comes to swearing— and they teach you how to calibrate the trade-off between raw personality and professionalism.
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