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Meet Wende Zomnir, co-founder of groundbreaking makeup company Urban Decay and founder of caliray, a makeup brand made of clean formulas, dirty minds, and sexy sustainability . You'll be captivated by Wende's rollercoaster journey from her Texas roots and European upbringing, to establishing herself as a marketing maven in Chicago and eventually revolutionizing the beauty industry by challenging the status quo with Urban Decay. Get ready for Wende's unique insights on transitioning from founder to entrepreneur and how limited resources can actually fuel innovative thinking. Be prepared to question the role of AI in content creation – could it potentially strip brands of their soul and purpose? Wende doesn't shy away from these tough questions, always keeping sight of the importance of strategic partnerships and influencers in making a brand part of the cultural zeitgeist. For all aspiring brand marketers out there, Wende's approach to brand partnerships and influencers is a masterclass in itself, with Urban Decay and caliray as case studies of success. From her inaugural celebrity partnership with Gwen Stefani to a diverse array of influencers for caliray, Wende spotlights how quality, individuality, and inclusivity can be powerful marketing tools. And for those seeking personal insights, Wende shares about her consultation services - a treasure trove of makeup lessons and branding advice. So, lend your ears to this riveting chat with Wende Zomnir, a true titan in the realm of brand marketing.
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Ready to unlock the secrets to effective digital marketing in the world of fashion? Join Wunderkind's Alice Tomasevic and Janine Quinn from Yours Clothing, as they unravel the mysteries of digital advertising in an era of skyrocketing costs. If you've ever felt the pinch of escalating advertising expenses on platforms like Facebook and Google, this episode is a must-listen. We delve into innovative strategies for optimizing marketing budgets, leveraging audience segmentation, and driving customer retention, all tailored to combat the menacing cost per acquisition.
Ever wondered how to measure Return on Investment (ROI) in this tumultuous consumer landscape? Tune in as Janine and Alice navigate the murky waters of marketing budget management. We share insights into striking the perfect balance between localization and personalization for maximal impact. Packed with knowledge from the trenches, this episode will give you the lowdown on how Yours Clothing has successfully leveraged marketing strategies to stay ahead in the game.
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Djalal Lougouev, President & Co-Founder of Ometria, joins us in this episode of Individuality Unleashed. We talk through how Ometria, one of our CDXP partners is currently leveraging AI in their business. We then shift the focus to how brands and marketers should approach using AI in for themselves.
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Cyber Week 2023 is quickly approaching, and we're asking the questions on every retailer's mind: What does it take to stand out in this crowded arena? How can brands make this holiday season their most successful and profitable yet? Join us to discuss what consumers are looking for, how brands can be strategic in what they leverage to keep them happy, why higher risk means higher reward, and more.
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Join host Jessica De Bellis as she steps in to host another exciting episode of "Individuality Unleashed." In this episode, Jessica is joined by the remarkable ladies from Elvie, Victoria and Roselle. Elvie is a trailblazing company with a mission to empower women through innovative female-first technology. Tune in to learn about their journey, starting with the pioneering pelvic floor trainer to the world's first wearable breast pump. Discover how Elvie listens to its consumers and is breaking taboos in women's health, all while navigating the challenges of rising digital advertising costs. Get inspired by their approach to marketing, focusing on smart strategies and utilizing first-party data to support women along their unique journeys. Don't miss this insightful conversation about the future of fem tech and the exciting developments ahead for Elvie.
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Join host Joelle Garcia as she shines a spotlight on 'Somos-Kind: Celebrating Hispanic Heritage Month.' Explore the origin and purpose of the Somos-Kind Employee Resource Group (ERG) at Wunderkind, its impact, and alignment with company values. Dive into cultural celebrations, learning opportunities, and philanthropic initiatives that make this ERG shine. Discover Hispanic heritage and its significance in this engaging podcast. Welcome to 'Somos-Kind Spotlight,' where the vibrant Hispanic community takes center stage.
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Tune into another episode of Individuality Unleashed where we sat down with Spencer Stirling, PhD, Senior Director of AI & ML at Wunderkind, to talk through all things AI! We discussed the foundations of AI and how marketers can and should leverage it to drive performance.
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John Bates, Wunderkind's VP of Product, joins the show to help us dissect Apple's latest iOS 17 updates. He'll guide you through intelligent link tracking, delve into private browsing protection, and demystify app privacy improvements. This isn't just tech talk; it's understanding the implications of these changes, whether you're a gadget geek or a marketer trying to decode the updates for your strategy.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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Ready to fully embrace the significance of Pride Month and its role in the corporate world? You’re in luck! Join Carol Ann Peterson, Heather Hartel, and Bradley Showalter of the Wunderqueers Impact Identity Group at Wunderkind as they discuss the broader implications of Pride Month, how companies can stand authentically by their initiatives, and give you a glimpse into Wunderkind's safe and inclusive environment.
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
-
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
-
Subscribe to Wunderkind's YouTube channel: https://www.youtube.com/@bewunderkind
Follow Wunderkind:
LinkedIn: https://www.linkedin.com/company/bewunderkind/
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
-
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
-
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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Click here to learn more about WunderKIND Ads.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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Wunderkind's Senior Product Marketing Manager, Trey Jackson, joins the pod to discuss paid advertising challenges that are pushing marketers to look for more efficient channels.
Read the referenced Marketing Brew article here.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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In this episode of Individuality Unleashed, we talk to our very own Maddie Zingeser, Senior Director, Field Marketing. She shares her experiences in the event space and reveals how her team blends art and science to create one-to-one experiences for Wunderkind clients and prospects.
Follow Wunderkind:
YouTube: https://www.youtube.com/@bewunderkind
Instagram: https://www.instagram.com/bewunderkind
Facebook: https://www.facebook.com/BeWunderkind/
Twitter: https://twitter.com/wunderkind
More from Wunderkind: https://www.wunderkind.co/resources/
Wunderkind is a performance marketing channel that delivers one-to-one messages across email and text at an unmatched scale.
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In this episode of Individuality Unleashed, CRO at Wunderkind, Richard Jones, sits down with Joshua Rockoff, an experienced marketing leader who has helped businesses make digital transformations for the past 28 years. The two talk about privacy, cookies, and all the layered ways data privacy can be used effectively and ethically. Listen and learn how companies could be participating in customer success and relationships through innovative ways that add value to their business.
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In this episode of Individuality Unleashed, we walk through the evolution of D2C brands, some of the strategic decisions they've deployed to sustain themselves during the pandemic, and how they plan to remain successful in the face of the impending recession.
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