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✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.
📝Special Episode Links:
LinkedIn Text AdsLinkedIn Spotlight AdsLinkedIn Followers AdsLinkedIn Marketing Lab CertificationLinkedIn Certified Marketing Insider ExpertsLinkedIn LinkedIn Audience Network (LAN)🔑 Key Takeaways:
Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.🕒 Timestamps:
0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”
0:37 - What’s New on the LinkedIn platform
1:38 - LinkedIn Beta Testing LAN-only campaigns
2:51 - Additional thought leader ad metrics
3:14 - Introduction to Text and Dynamic Ads
4:09 - Text ads components
4:41 - Spotlight or Dynamic ads components
8:34 - 2 subtype of Dynamic ads
10:40 - Pros of Using Text and Dynamic Ads
14:55 - Cons of Using Text and Dynamic Ads
17:48 - Tips and Best Practices for Text and Dynamic Ads
22:12 - Wishes for LinkedIn Ads enhancements
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.
📝Special Episode Links:
Liz Gentile on LinkedInJoanne Lee on LinkedInLinkedIn Revenue Attribution ReportCRM data handling and protection in the Revenue Attribution Report🔑 Key Takeaways:
Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.🕒 Timestamps:
0:26 - Liz & Joanne's roles at LinkedIn
2:16 - The Challenges in B2B Revenue Attribution
5:35 - LinkedIn Revenue Attribution Report (RAR)
7:59 - Benefits of the RAR for Business and Marketers
9:13 - Detailed overview: How RAR works and its key metrics
14:36 - The simplicity of the RAR dashboard
18:13 - Secure way of setting up the Revenue Attribution Report
22:01 - 2 key things to ensure an accurate and useful report
26:45 - Lookback window on calculating metrics
28:49 - Case Study: Enterprise B2B SaaS Success Story
33:27 - What's next for LinkedIn's Revenue Attribution Report
36:01 - Granular campaign-level reporting for better insights to enable optimization
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.
📝Special Episode Links:
Sponsored Messaging AdAnthony Blatner on Linkedin: The new Average Dwell Time metric is out🔑 Key Takeaways:
LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.LinkedIn campaigns will soon optimize for qualified leads rather than all leads.Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.🕒 Timestamps:
0:10 - Introduction to Messaging Ads
0:45 - LinkedIn's new metric "Dwell time"
2:52 - Optimizing for qualified leads
4:53 - Overview of Sponsored Messaging and Conversation Ads
6:13 - Difference between Sponsored Messaging ad and other ad format
7:51 - Objectives and how Sponsored Messaging Ads works
9:42 - Components of Sponsored Messaging Ads
14:15 - Key features of using message ads
17:14 - Frequency caps for Messaging Ads
18:49 - Writing an effective Message Ad
22:20 - Best practices in running a Message Ad
24:52 - Real-life examples of Sponsored Messaging Ads Usage
27:34 - Sponsored Messaging Ads recap
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.
📝Special Episode Links:
ApolloSnov.io6 SenseHubSpotEpisode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AIEpisode Suggestion: Triple Threat Document Ads🔑 Key Takeaways:
ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.Best practices for ABM involve personalized marketing efforts tailored to target accounts.🕒 Timestamps:
0:40 - B2B marketing current events and LinkedIn news
2:22 - The sunset of lookalikes and rise of predictive audiences
4:57 - Sales audiences for campaign manager & document ads
6:22 - Understanding and defining Account Based Marketing (ABM)
9:57 - Ways to use ABM list: Setting a target accounts list
10:48 - Ways to use ABM list: Funnel stages list
12:37 - Ways to use ABM list: Exclusion lists
15:57 - Reporting and Tracking Progress on ABM campaigns
18:03 - Case Studies and Practical Implementation
20:12 - Platforms for Building ABM Lists
23:47 - Pitfalls to Avoid in ABM Marketing
25: 41- Recap and Upcoming Episodes
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.
📝Special Episode Links:
Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute🔑 Key Takeaways:
LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.CTV allows LinkedIn to leverage its first-party data for precise targeting.LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.🕒 Timestamps:
0:45 - Robert Yonick career background and role at LinkedIn
3:35 - Overview on Connected TV (CTV)
4:31- Benefits of CTV ads for businesses in reaching their target audience
5:27 - Unique Elements of CTV Ads
7:25 - Differences between LinkedIn video ads and CTV ads
10:08 - NBC Universal Partnership and LinkedIn Premier
12:06 - Targeting setup, measurement and reporting on CTV ads
14:20 - CTV campaign setup walkthrough
15:48 - Managing placements and brand safety
17:09 - Tips for creating effective video ads
21:36 - Examples of effective B2B video ads
22:57 - Future developments and roadmap for LinkedIn CTV
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.
📝Special Episode Links:
LinkedIn Predictive AudiencesHubSpot CAPI Integration🔑 Key Takeaways:
LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.🕒 Timestamps:
0:24 - LinkedIn's transition from lookalike audiences to predictive audiences
0:53 - New updates: Conversions API (CAPI)
2:47 - Difference between predictive audience and lookalike audiences
3:28 - Challenges of lookalikes on LinkedIn's B2B marketing
5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion
7:09 - Creating Predictive Audiences: Options and Recommendations
10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully
13:25 - Scenarios where predictive audiences may not be suitable
14:34 - Recap of predictive audience features and upcoming episodes
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.
📝Special Episode Links:
Luke Matthews on LinkedInAI Writing Course by Luke Matthews (Available from May 14th, 2024)The Wizard of Odd MarketingAlex B Sheridan on LinkedIn🔑 Key Takeaways:
Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on building community and communicating with people at a scaleUnderstand the "Dark side of LinkedIn" and their pitfalls🕒 Timestamps:
0:47 - Luke Matthews' background in social media and journey to LinkedIn
3:06 - Importance of personal branding and visual content on LinkedIn
5:16 - Write with AI, but don't lose your soul
9:40 - Investing in LinkedIn Organic Social
13:01 - LinkedIn organic social can provide value and connection
15:42 - Communicate with people at scale
16:51 - Organic attribution techniques
21:38 - Focus on community building in the first 3 months on socials
24:12 - How to get people engage in your posts
31:16 - The "Dark Side of LinkedIn"
37:47 - Writing with AI the right way
40:57 - Posting recommendations on socials
44:39 - Luke's course about Writing with AI
46:54 - Rapid fire questions
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.
📝Special Episode Links:
Ty Heath on LinkedInLinkedIn's 95-5 RuleThe B2B InstituteTy's Aston Martin VideoThe Brand-ABLE frameworkThe ABLe Change FrameworkLinkedIn Brand Lift StudiesLinkedIn: Situational AwarenessSAS Viya's Drowning in Data video campaignB2B Edge consultancy programReach MaximalismSituational Awareness🔑 Key Takeaways:
Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.🕒 Timestamps:
0:23 - Ty Heath's career background and role at LinkedIn
5:29 - The poor mental model of how people operate at the B2B institute
6:28 - Research ideas and new types of opportunities that work in B2B
10:20 - 95-5 Rule model in B2B marketing
13:29 - The ability to build memory with future customers
16:50 - Effectively reach out-market customers
18:54 - How to measure the success of brand-oriented memory marketing efforts
22:05 - Research about the CMO scorecard
26:02 - Attention x Branding x Linkage = Equity
28:57 - Balancing short-term lead generation with long-term brand building
34:09 - Understand how long-term efforts work from the sales standpoint
39:06 - Brand that is making the 95-5 rule right and the future of B2B...
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✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.
📝Special Episode Links:
Everybody's Business: LinkedIn's B2B Marketing DocumentaryEpisode Suggestion: Triple Threat Document AdsEpisode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement ToolsEpisode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedInTrevor Fellows on LinkedIn Liz Rutgersson on LinkedInMelissa Selcher on LinkedInJim Habig on LinkedInLouisa Wong on LinkedInBen Proudfoot on LinkedIn🔑 Key Takeaways:
Learn LinkedIn's new APIs and how they will transform B2B marketing.Exciting new product announcements like the LinkedIn Connected TV and live event ads.Expert discussions on the importance of creativity and diversity in advertising.🕒 Timestamps:
0:13 - Overview happening to the recent B2Believe event
2:06 - Deep dive into the evolution of LinkedIn APIs and their impact
4:34 - The messaging workflows that potentially come to LinkedIn
5:26 - Exploration of LinkedIn's new advertising API and measurement tools
9:16 - LinkedIn's new event features and product announcements
10:35 - New ability for companies for better tracking and measurement of maturity index
11:58 - LinkedIn Connected TV and LinkedIn Premier
14:21 - Highlights from keynote speeches and panel discussions
17:42 - LinkedIn documentary about B2B marketing
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.
📝Special Episode Links:
LinkedIn Marketing SolutionsLinkedIn Conversions API (Cappy) InformationWebsite Actions FeatureRevenue Attribution Report OverviewCompany Engagement Report InsightsAdvanced Insights with Habu Clean Room BetaPredictive Audiences ProgramJohanna Kimura on LinkedInJae Oh on LinkedIn🔑 Key Takeaways:
The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.Embracing AI and new technologies can unlock more efficient and effective advertising strategies.🕒 Timestamps:
0:25 - Johanna and Jae's background in LinkedIn marketing
1:19 - Recent developments in LinkedIn's ad platform
3:28 - The Pros and Cons of third party tools on LinkedIn
6:45 - The impact of privacy changes on digital marketing
9:24 - Challenges faced by B2B marketers in measurement
14:16 - LinkedIn's approach to measurement and the importance of data
16:31 - Overview of LinkedIn's measurement products and their benefits
23:04 - Customer success stories and practical applications of LinkedIn's tools
24:33 - Making use of the revenue attribution report to make connections.
26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools
31:04 - Future insights on privacy and B2B measurement on LinkedIn
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin:
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✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.
🔑 Key Takeaways:
Tailoring advertising efforts to specific market segments improves engagement and ROISegment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.Implement niched retargeting strategies based on audience engagement with specific campaigns.Create segmented email sequences tailored to different audience preferences.🕒 Timestamps:
0:00 - Introduction to LinkedIn Ads Radio and Niching
2:51 - Understanding B2B marketing forces on LinkedIn
4:10 - Business strategy and niching
4:52 - Approaching campaigns with niching and targeting
8:14 - Utilizing Chat GPT for deeper audience analysis
9:33 - Creating segmented email sequences
10:18 - Implementing niched and targeting strategies effectively
11:42 - Episode summary, final tips and recommendation
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
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Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads!
In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format.
Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
00:53 - LinkedIn AI integrations
02:45 - How to win B2B quarterly report insights
06:04 - LinkedIn Ads account audit
07:06 - New post format and Ad format benefits
10:31 - Advantages of Documents Ads over Carousel Ads
16:55 - Optimization benefits and use cases of document ad
21:05 - Document ads limitations
22:49 - The best ideal format for document ad
28:12 - Triple threat ad format
29:18 - Best practices and tips
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Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.
In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
Top Personal Takeaways of 2023
Episode Suggestion:
Thought Leaders Ads with Taina Palombo-Price from LinkedIn
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024
03:53 - Continuous growth of the organic social platform
04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement
07:21 - AI-generated content and automated machine attribution performance
10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future
11:06 - Business level integration in LinkedIn Business manager
12:18 - Economic challenges and opportunities
14:19 - LinkedIn group and X (previously known as Twitter) comeback
16:06 - Video as a more powerful medium
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The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong.
In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in!
And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
Q4 LinkedIn Ads Optimization to Finish the Year Strong
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition
02:23 - Planning for the perfect strategy
03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year
04:21 - Use opportunity messaging for the new year
05:38 - Manage your LinkedIn Ad bidding and budgeting
08:09 - LinkedIn Ads Q1 planning recap
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Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads!
Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape.
Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results.
Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
LinkedIn Thought Leaders Ads
LinkedIn Thought Leaders Ads Best Practices
Guide to Thought Leadership on LinkedIn
Connect with Taina Palombo-Price
LinkedIn: https://www.linkedin.com/in/tainapalomboprice/
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
00:44 - Taina's career background and what brought her to LinkedIn
03:28 - Understand the Thought Leader ads function
06:45 - Identify content worthy promotions
09:52 - Deeply approachable format
11:25 - Things you Can and Can't Do on Thought Leader ads
12:53 - Example of use cases on Thought Leader ads
14:40 - Combining organic and paid campaigns
16:12 - Types of results people can get on Thought Leader ads
18:03 - What to expect on the Thought Leader Ads future
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Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful!
In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
The LinkedIn Features visuals
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
00:59 - The time when Microsoft acquired LinkedIn
02:22 - Upgrade on the Document Ads on LinkedIn Ads platform
05:12 - New options on the document ads
06:22 - Thought leader ads to boost posts for individuals
07:46 - From Website demographic features to website retargeting audience
09:22 - Message ad format and conversation ad format
11:43 - LinkedIn forms to validate work email address
12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown
15:13 - Predictive audiences that operate to lookalikes
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Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you!
Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
00:57 - End of the year traffic decrease and cost increase
03:48 - Black Friday concept for B2B business
05:22 - Shift offers more top-of-funnel brand awareness
07:15 - Refrain from launching brand-new campaigns
08:57 - Front-load budgets during the holiday
09:30 - Using the LinkedIn audience network
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Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth.
In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
Email: [email protected]
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Timestamps Audio:
01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign
02:53 - When is Not the Good Time to Scale
04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion
07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts
08:46 - Scaling Optimization for Campaigns
13:23 - Masterclass Recap and What’s Next
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Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers.
Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.
In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
HubSpot
Google's Looker Studio
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
00:58 - Analytics and Performance Tracking Using Reporting Tools
03:45 - LinkedIn Performance Data: Date Range and Sample Set Size
05:26 - New Revenue Attribution Report (RAR)
06:34 - Maximum Delivery and Manual Bidding
10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads
13:00 - Analyzing the Campaign's Demographic Performance Stats
14:41 - Monitor CTRs, Ad Spend Distribution, Frequency
16:53 - LinkedIn Quality Score
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LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.
In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/
Episode Suggestions:
[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign
[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
01:33 - Initial LinkedIn Ad start to finish masterclass season
02:40 - Advance LinkedIn Ad tools: Planning your audience
04:16 - Syncing the audience to coordinate your efforts with your sales teams
05:06 - Different types of audience retargeting to build
08:23 - Advertise campaign feature: Bulk action & Demographic reporting
10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing
13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking
16:00 - Tools that track and analyze the trigger click of audience action
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