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We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.
Learn About...
- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.
Our Guest...Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.
Learn About...- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.
Our Guest...Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.
We recorded this one LIVE - go HERE to see us on video.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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Eksik bölüm mü var?
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This is part two of our Season 7 reunion / Season 8 kick-off!
If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
Our Guests...Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode). Episode 150 - Career and Living TransitionsGary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life. Episode 151 - Play to Combat BurnoutStefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation. Episode 138 - Events as Part of Go-To-Market StrategyBrooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city. Episode 135 - Freelancing and Finding BalancePhil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact. Episode 134 - Creating Unforgettable ExperiencesJessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships. Episode 143 - Exploring the CARE Approach to Marketing~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
The guests who joined us...
Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections.Episode 146 - Turn Online Connections into Real Business & More
Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections.Episode 148 - Community as a ServiceAnne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning.Episode 152 - Fire-Up Your Freelance Writing~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.
Learn About...
- Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals.- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.
Our Guest...
Bri Seeley A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success. You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health, and more.Bri has a new podcast - CHECK IT OUT!
~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies.
Learn About...
- Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed.- Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations.- Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth.- Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers.
Our Guest...
Jeff HowellWith a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
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In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently.
Learn About...
- Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career.- Pitching Clients: Gain practical tips on how to effectively pitch to clients and secure projects, including the importance of understanding client needs and presenting your value.- Handling Writer’s Block: Explore techniques to overcome writer’s block and keep creativity flowing, even under tight deadlines.
Our Guest...
Ann Hohenberger - With a rich background in B2B communications, Ann has honed her skills in branding, customer acquisition, social media, executive coaching, and content creation. Her versatile experience makes her a valuable resource for anyone looking to navigate the freelance landscape.Join us for a conversation filled with practical advice, personal anecdotes, and actionable tips that will inspire and guide you in your freelance journey.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 152, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout.
Learn About...Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaboration.Overcoming Leader Burnout: Understand the signs of burnout and actionable strategies to alleviate it through play and intentional breaks.Creating a Playful Workplace Culture: Learn the steps to foster a resilient, innovative, and inclusive culture by integrating play into daily routines and meetings.Success Stories: Hear about real-life examples of organizations that transformed their culture and improved employee retention and satisfaction through playful strategies.Our Guest...Gary Ware: Founder of Breakthrough Play and author of "Playful Rebellion," Gary is a corporate facilitator and keynote speaker with over 20 years of experience. He has partnered with top-tier companies like SAP and Intuit, using improv and playful methodologies to enhance team dynamics. Recognized as one of the top 25 emerging culture creators, Gary brings a wealth of knowledge on how play can maximize workplace success.Join us for an enlightening conversation filled with practical tips and inspiring stories. Whether you're a leader, a marketer, or someone seeking to rejuvenate their work life, this episode offers valuable insights for everyone.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 151, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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We are thrilled to share our milestone 150th episode!
This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers.
Learn About...
- The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives.- Influence on Work: Learn how living in a new environment has reignited their creativity and influenced their professional endeavors.- The Role of Coaching: Understand the profound impact of coaching on personal and professional growth, and why everyone could benefit from it.- Marketing in the Age of AI: Explore how AI is revolutionizing content creation and why staying human is the ultimate competitive advantage.
Tune in for an episode brimming with insights, inspiration, and heartfelt moments as we celebrate this significant milestone. Whether you're an entrepreneur, marketer, or someone navigating life's many transitions, this episode offers valuable takeaways for everyone.
Our guests...
Angus Nelson: Executive coach helping entrepreneurs create a wealthy life, focusing on wholeness, wellness, and goodness. His past episode: "How to Ask the Right Questions" (4th most downloaded as of 6/25/24)Courtney Smith Kramer: Author of "Be Your Creative, Sexy Self," outsourced executive creative director, and marketing strategist working with purpose-driven companies.Bryan Kramer: Executive coach, keynote speaker, and author focusing on helping executives make impactful decisions for their teams and companies.Bryan & Courtney were on Ep.17 (last one of season one):"Human Marketing - Remembering WHO we are Marketing to!"SURPRISE (brief!) Guest: Dan GingissEp.44 - "Customer Experience IS Marketing" (2nd most downloaded as of 6/25/24)Ep. 96 - "Develop Influence Through Shareable Content" (8th most downloaded as of 6/25/24)~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 150, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show!
Networking working.
When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com, it said this: "a supportive system of sharing information and services among individuals and groups having a common interest."
I think the second definition is closer to the mark. Perhaps it still doesn't fully get there (for me) because it doesn't include the words consistently or regularly. Maybe in my brain it should also include - then what? But perhaps that is another word. What's a word for what you do after you have made those contacts? Working your network... Communication? Relationship-building?
You see, I think if we have regularly or consistently continued to "work our network" or kept up with people, then folks are top of mind when opportunities come about.
This week I (almost) simultaneously got a reach-out from a former colleague to catch-up and a message from a friend who has been looking for a job for a bit. The former colleague had a potential advisory/consulting opportunity for me... and my job-seeking friend was reminding me she was still out there looking.
The timing of this caused me to look and see if the colleague's company had any job openings that might work for the job-seeker, and they did. Bingo! Now, I'm not saying that means this will be a perfect match and she will get hired, but we wouldn't know if I hadn't looked.
Perhaps there is some serendipity involved here, but my point is that keeping in touch with former colleagues is a great idea - and not just when you need something. The more we stay top-of-mind, the more potential we have to help others and ourselves.
Keep building those relationships by the random reach-out, by commenting on their posts, sharing their content... and always keep an open mind about how we can help each other! Work that network.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 149, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space.
Learn about...- The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey.- Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement.- Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event.
Our guests...
Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering.Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors.
Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 countries, proving that he knows a thing or two about making a mark in the digital marketing realm.
Learn about...
- Strategies for Identifying and Vetting Brand Ambassadors: Phil underscores the importance of authenticity and connection, advising brands to consider their most passionate customers as potential ambassadors.- Measuring the Success of Ambassador Programs: Learn about the significance of tracking metrics and the nuances of content lifespan across different platforms.- Embracing Diversity in Ambassadorship: Explore the multifaceted approach to diversity, going beyond demographics to include a variety of content creators and influencer levels....and so much more!
Our guest...
Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.~._.*._.~
Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 147! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities.
In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby marketer" to a growth strategist with an impressive $175 million in client revenue under his belt.
Learn about...
- The Evolution of a Marketer: Troy discusses his transition from social media marketing to growth marketing and revenue operations, emphasizing the importance of adapting and evolving in the ever-changing marketing landscape.
- Building Online Relationships: Discover his insights on turning online connections into meaningful, real-life interactions, and the significance of nurturing these relationships over time.
- The Power of Podcasting: Troy shares his experiences with his solo show "iDigress" and his new venture "Unfiltered Growth," offering listeners a peek into the future of podcasting and the potential it holds for content creators and marketers alike.
Our guest...
Troy Sandidge is a growth strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating $175 million in client revenue and launching over 35 brands worldwide.The 5x Agency Builder, 3x Founder, Fractional CMO, Author, Startup Advisor, Global Speaker & Emcee, and Co-Founder of Season Three Media has over 15 years of experience helping brands drive revenue, establish brand resonance, cultivate community development, and create social impact.He is the host of the Webby nominated, Top 50 Digital Marketing & Sales Podcast iDigress and co-host of his new podcast with Christina Kay Unfiltered Growth: Real Talk on Trends & Strategies.Grab Troy's book: Strategize Up!
We recorded this one live if you'd like to watch, HERE.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 146! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular.
Learn about...
The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile.Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job.Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance.Our guest...
Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor. She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.”~._.*._.~
Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 145! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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Bonus Episode Here!
And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful!
It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge...
Both teams have great social media presence! We will both fight another day.
Rita Oak is the artist we mentioned who posts her drawings - check out her Twitter.
If you'd like to SEE the fun, HERE is the video! (there were props and screen shares :)
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 144! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach.
Also learn about...
Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts.
Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clients who may not be the right fit -- and being willing to pivot when necessary.
Our guest...
Jessika PhillipsKnown as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot.
NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.
If you'd like to watch us record this one live, it is HERE. And THIS is Jessika's C.A.R.E. one sheet.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 143! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.
The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.
Learn about...
- The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating.
- Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains.
- Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key.
Our guest...
Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.~._.*._.~
Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 142! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :)
Learn about...
- Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA.
- Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives.
- Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing a great customer experience.
Our guest...
Bryan McCarty Bryan is the Director of Marketing at Orum, the simplest API for fast, reliable payments. As a B2B fintech marketing leader, Bryan has been the founding marketer for several successful brands, including Banno (acquired by Jack Henry in 2014), Moov, and Hummingbird. As a connector at heart, Bryan gives back to the fintech marketing community through his passion project, FintechMarketers.com, a free job board helping fintech marketers discover the best fintech marketing jobs.~._.*._.~
Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 141! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER!
Learn about...
- The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day.
- Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance.
- Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives.
Our guest...
Erik Fisher
Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life.~._.*._.~
Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 140! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.
Learn about...
- How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that.
- How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements.
- Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values.
Our guest...
Peg FitzpatrickPeg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERingamazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!**
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