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Teagan Charlotte, founder of Hey Independent Mama, shares her journey from an unexpected demotion at her corporate career to replacing her income as a new entrepeneur in just 3 weeks. The discussion dives into Teagan’s unexpected professional detour post-maternity leave which propelled her into entrepreneurship. Teagan describes how she has dedicated herself to empowering mothers to harness their skills and create thriving businesses that also allow for work-life balance. This episode is packed with insights and strategies on thinking outside the box, leveraging skills in entrepreneurship, and the power of networking and giving back.
Teagan shares tips gained from her vast experience in business development and marketing. With keywords like “entrepreneurship,” “work-life balance,” and “female empowerment,” the conversation sheds light on how Teagan managed to double her income within weeks and continued to pivot her business successfully through life’s changes, including divorce and single motherhood. She discusses strategies for harnessing unique skills, fostering confidence, and accessing industry insights for business growth. The episode explores the effect of embracing discomfort to drive personal and business development and offers a sneak peek into Teagan’s upcoming platform, designed to connect entrepreneurs with clients and streamline business processes.
Key Takeaways: Teagan's inspiring move from corporate demotion to entrepreneurship highlights the importance of self-belief and loyalty to oneself over any company. Implementing strategies from other industries can drive unique and effective business practices. Offering free services or value initially can significantly boost client acquisition and help validate business ideas. Aligning work with personal passion and skill is crucial for sustainable business success. Teagan’s new matchmaking service seeks to connect budding entrepreneurs with potential clients while providing backend support. Notable Quotes: "The thing that you are resisting the most is probably the thing that's gonna, like, propel you forward because it's gonna start that momentum." "I guarantee it. Every single person out there has a skill that can be monetized and someone will pay you for it." "Look outside yourself… what are they doing that's successful? And then try to figure out a way to take what's working and adapt it to your business." "Stepping into it and just hitting it, even though it feels uncomfortable, is usually the thing that's gonna, like, propel you forward." "Aligning work with personal passion and skill creates the perfect storm for business success." Resources: Follow Teagan Charlotte on Instagram Discover more about "Hey Independent Mama" for empowering resources and community engagement About the Guest:Teagan Charlotte is a dynamic entrepreneur and the founder of "Hey Independent Mama," a brand dedicated to empowering mothers to become strong, rebellious powerhouses in the business world. Her journey into entrepreneurship began after a surprising job demotion following her maternity leave. Teagan utilized the setback as a catalyst to start her own successful business, leveraging her background in art, visual communications, and extensive corporate experience. Since then, she has helped thousands build their own businesses and worked with major brands like Dr. Pepper, Sherwin Williams, Lowe's and more. Now based in Las Vegas, Teagan balances her thriving career with family life, offering a unique perspective on business, motherhood, and empowerment.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/creative-business-growth
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Bree shares her knowledge on the concept of understanding and transforming your money mindset. Drawing from personal experiences, she explains how your beliefs and attitudes towards money can significantly impact your financial success. She introduces the idea that money is a mirror — it reacts to how you perceive and treat it.
The episode talks on the psychology behind money mindset, tackling topics like childhood programming, core beliefs, and cognitive biases such as confirmation bias and the anchoring effect. Breeanna emphasizes that overcoming money anxiety and fear can improve your financial trajectory. Offering insightful and practical advice, she advocates for self-reflection and positive affirmations as powerful tools to realign one's financial beliefs.
Listeners are alo invited to explore the Rebel CEO money block quiz to identify and overcome their financial blocks effectively. Throughout the episode, Breeanna champions a growth mindset, urging entrepreneurs to rewrite negative beliefs and embrace financial opportunities with confidence.
Key Takeaways: Your money mindset is a reflection of your attitudes and beliefs about money, often formed during childhood and influenced by family. Overcoming money blocks, such as fear of failure and the scarcity mindset, is vital for achieving financial freedom and growth. Core beliefs about money can be altered by understanding the psychology behind them, including biases and emotions that shape our financial decisions. Embracing a growth mindset is essential in overcoming financial fears and finding opportunities for financial success. Reflective exercises and positive affirmations are effective strategies to reshape your financial mindset and encourage a healthier financial relationship. Notable Quotes: "If you are constantly scared of money… you are kind of pushing money away." "Your subconscious mind will never make you a liar." "Recognizing your money mindset is the first step towards change." "If you have fear of success, you might actually be keeping… yourself small." "A growth mindset can empower individuals to overcome financial challenges." Resources: Rebel CEO Money Block QuizBreeanna Kay, the host of the Rebel CEO podcast, is an accomplished elopement photographer and videographer. Once a burnt-out entrepreneur, she has transformed her career path, finding her passion in helping others embrace their inner CEO. Through her podcast, Bree inspires and guides aspiring entrepreneurs to cultivate freedom, live life to the fullest, and develop a fulfilling business mindset.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/moneymindset
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Join Bree and guest Jess Cassidy on the Rebel CEO podcast as they unpack the essential steps to successfully launch and sustain an online course. The conversation covers everything from ideation and validation to marketing strategies and leveraging networking, with a strong emphasis on balancing profitability with lifestyle goals. Bree and Jess talk about the changing entrepreneurial landscape, advocating for businesses to sidestep traditional hustle culture, instead focusing on creating sustainable, income-generating models through online courses.
Listeners will learn about the differences between live launching and evergreen models, each with unique benefits depending on the entrepreneur's style and business needs. They break down how to strategically use lead magnets and networking opportunities to build stronger relationships and grow email lists organically. Throughout, Jess shares her personal insights and strategies from her extensive experience, making this episode a rich resource for aspiring online course creators. Key topics include the importance of validation, strategic marketing, and the balance of detailed preparation with adaptive evolution of course content.
Key Takeaways: Validating Your Course Concept: Use tools like polls, surveys, Google trends, and websites like Answer the Public to ensure there's a demand for your course content before building it. Choosing a Delivery Method: Consider using drip models for course delivery as they can improve engagement and completion rates. Live Launch vs. Evergreen Model: Understand the difference between these two approaches to find what best fits your business strategy, personality, and audience engagement style. Effective Marketing Strategies: Emphasize building anticipation in a launch through masterclasses, freebies, networking, and strategic lead generation without necessarily relying on paid ads. Networking for Growth: Leverage networking by joining bundles and summits to broaden your reach and attract new clients organically. Notable Quotes: "You don't have to know everything. You just have to know a little bit more than somebody else." "Some people are going to sign up to your email list just because they're a freebie, freebie, freebie, person." "You're getting yourself out there and you're getting your business out there, and that's what networking is about." "A lot of times people get really good results live because they can answer questions, it's interactive." Resources: Jess Cassity's Website Jess Cassity on Instagram Jess Cassity on Facebook Jess' Podcast - The Business Lounge Jess Cassidy's Book: "The 20 Hour a Week: Mastering Online Business for a Balanced Life" - COMING SOON! 12 Month Marketing & Profit Planner About the Guest:Jess Cassity is a seasoned business coach with over ten years of experience in helping online business owners and entrepreneurs streamline operations and achieve a successful work-life balance. Formerly a real estate broker, Jess now specializes in creating innovative solutions tailored to client needs, authoring the book "The 20 Hour a Week: Mastering Online Business for a Balanced Life." She is known for her dedication to client success and her results-driven approach, offering a range of services including one-on-one coaching, group workshops, and online courses.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/building-online-course
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Lu shares her journey from Brazil to the U.S. with host, Breeanna Kay, advocating for simplicity and evergreen models in entrepreneurship. They discuss how to package knowledge into scalable online programs, conducting effective market research, and creating engaging content. With insights into building authority, driving transformation, and structuring successful offers, Lu lays out strategies that have helped her clients achieve substantial online income.
This episode is ideal for entrepreneurs seeking impactful and sustainable growth and the true secret to achieving long-term success.
Equipped with her transformative "Digital Business Builder" system, Lu shares her approach to packaging expertise into seamless online platforms that scale and generate significant income. This insightful conversation is packed with practical strategies on simplifying your business in the digital age, rooting for authenticity, and maximizing impact through well-designed, effective programs.
Key Takeaways:Evergreen vs. Live Launching: Understanding the benefits of an evergreen model in ensuring longevity and simplicity in delivering online products.
Crafting Your Niche: Start with a transformation focus rather than building an audience first; specificity in your offer aligns with sustainable business success.
Market Research Importance: The power of deep, strategic market research and client conversations in defining clear, resonant messaging and offers.
Successful Program Design: Building a hybrid program that combines pre-recorded courses, community interaction, and group coaching for a holistic client journey.
Embrace Simplicity: Use the "keep it simple" strategy as demonstrated by the universal appeal of pizza; focus on core offerings for business effectiveness.
Notable Quotes:"Why is pizza so successful? It's because it's simple. Online entrepreneurs are doing the opposite."
"Think about who you're serving. Start with the transformation you want to give them."
"People don't buy the course; they buy the change it represents, and they buy it from a person they trust."
"The niche is really the transformation."
"Build your authority by packaging your knowledge into a system."
Resources:Lu's Website
Lu on Instagram
Lu on YouTube
Lu's Blueprint
About the Guest:Lu Levy is a renowned expert in helping coaches, creators, and educators channel their expertise into successful and scalable online programs. With over 15 years of experience, she has empowered more than a thousand individuals to generate their first $10,000 online. Lu developed the "Digital Business Builder" system, which has collectively brought in over $24 million. Originally from Brazil, Lu has successfully transitioned her business to the U.S., maintaining her mission to streamline online entrepreneurship by focusing on simplicity and consistent, efficient methods, particularly advocating for evergreen strategies over traditional launching models.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/niche-authority
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Host Breeanna sits down for a casual chat inspired by her Instagram followers' questions. As someone who loves living life her own way, she openly shares her journey of self-discovery, touching on moments of doubt and the key experiences that helped her find her true self and passion. With a focus on stepping away from societal norms, Bree offers insights into the importance of personal growth and how it shapes both her private life and career as a photographer and, now, as an educator through Rebel CEO.
During the conversation, Bree opens up about the key moments that spurred her growth, like when she moved across the country, starter her business or experienced the loss of her sister, which really changed how she views life and business. Throughout the episode, ideas around self-discovery, moving beyond traditional thinking, and embracing spiritual insights are explored, giving helpful tips on blending personal dreams with career goals. Bree's story is about her journey from feeling lost to becoming a successful entrepreneur who inspires others to pursue their dreams.
Key Takeaways:Journey of Self-Exploration: Bree shares her experience transitioning from a phase of seeking external validation to discovering a strong sense of self.
Navigating Burnout: Insights into redefining work priorities and establishing boundaries to combat professional burnout effectively.
Adapting to Loss: A profound reflection on how her sister's passing reshaped her beliefs, emphasizing the importance of living life aligned with one's personal values and spiritual understanding.
Manifestation and Action: Touches on the importance of aligning subconscious goals actively with professional pursuits to see them materialize.
Networking and Connection: Encouragement for listeners to connect and share their stories, reinforcing the value of community and shared experiences in personal and entrepreneurial growth.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/qanda
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In this episode of the Rebel CEO podcast, Bree has a conversation with Jazmin Cornejo, an entrepreneur carving her path through a variety of ventures. By sharing personal stories and professional wisdom, Jazmin reveals the art of pivoting in business and aligning one's work with personal passions. The chat explores how finding the right balance between one's core interests and business can forge both personal fulfillment and professional success.
With a focus on transitioning from being solely a photographer to expanding into the spiritual and business coaching realms, Bree takes inspiration from Jazmin's journey. Jazmin also emphasizes the necessity of making decisions driven by passion rather than scarcity. Alongside discussing her ventures, she offers practical advice on maintaining strong organizational systems and testing waters before fully committing to business pivots. These rich insights provide listeners with actionable strategies for growth in entrepreneurship.
*** CLICK HERE FOR MORE INFO ON BREE'S BALI RETREAT ***
Key Takeaways: Embrace community and accountability partners to navigate the challenges of entrepreneurship and pivoting in business effectively. Test new business ideas and services before fully committing through minimal viable products and observe market reactions. Building strong organizational systems and leveraging technology can facilitate managing multiple business ventures simultaneously. Trusting your instincts and personal alignment is crucial when deciding to pivot or introducing new offerings in your business. Done is better than perfect: Progress and perseverance matter more than flawless execution when navigating business transitions. Notable Quotes: "Make sure you're creating out of calmness and out of love and out of passion and not out of scarcity." "The beauty of being an entrepreneur is that we get to go with our heart." "When things start to easily fall in place, that is where you lean into it." "There's no reason why you can't have two businesses." "Failure is really, truly part of the journey." Resources: Jazmin's Instagram: @jazminmcornejo Jazmin's Website FeMAVEN Getaways Bizz B*tches Membership About the Guest:Jazmin Cornejo is a dynamic, multi-passionate entrepreneur from San Diego focused on helping women elevate their lives. With a strong background as an ex-corporate professional, she now excels as an online business manager (OBM), community builder, and travel entrepreneur. Jazmin also founded Bizz B*tches, a membership community for entrepreneurs, and continues to foster connections through FaMAVEN Getaways, offering oen of a kind travel experiences.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/pivoting-business
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Host, Breeanna Kay and Katy Murray discuss being a multi-passionate entrepreneur. They talk about embracing different passions within your business and finding synergy rather than just balance. Katy outlines her journey as a business owner, HR executive, and podcast host, providing valuable insights into managing multiple interests and the importance of following all your passions.
Katy explains the concept of synergy and how it differs from traditional ideas of balance, emphasizing that it's about creating a harmonious integration of different passions rather than compartmentalizing them. She addresses common challenges and misconceptions, like the pressure to monetize every passion and how to attract the right clients through strategic niching. Bree and Katy also exchange time management strategies, discussing the innovative idea of "attention management" for better productivity.
Key Takeaways: Embrace Multi-Passionate Entrepreneurship: It’s normal and beneficial to have multiple passions. Each passion fulfills different parts of you and can coexist harmoniously in your business. Synergy Over Balance: Synergy involves integrating your various passions seamlessly rather than striving for strict balance. It’s about cooperation and creating a greater combined effect. Strategic Niching: You can be multi-passionate and still attract ideal clients by clearly defining your offers and knowing how they interconnect. Manage Your Time & Attention: Effective time management involves setting clear boundaries and potentially adopting attention management to align tasks with your current mental focus and energy. Know When to Monetize: Not every passion needs to be monetized. Sometimes, it’s enough to pursue a passion simply for personal fulfillment. Notable Quotes: "One of the reasons why it’s important to really embrace the differences in things that you’re passionate about is because it's okay if you don’t get fulfillment, like 100% fulfillment out of one of them." "Synergy really allows them to come together and be the best of who you are." "It’s totally awesome and welcomed to embrace those different passions because they all feed a different part of our heart and soul." Resources: Katy's Instagram and Threads: @gingerbiz and @katymurrayphotography Ginger Biz Podcast Episode on Apple Ginger Biz Podcast Episode on Spotify Katy on LinkedIn Katy Murray Photography: katymurrayphotography.com Time Management Freebie About the Guest:Katy Murray is an entrepreneur, photographer and executive in human resources at a private organization. With over a decade of experience in the photography industry, Katy has received multiple awards and has been featured in more than 30 publications. Alongside her photography career, she co-founded Katy and Co., a venture focused on business growth and success. Katy is also the host of the podcast Ginger Biz, where she shares insights on balancing a successful business, a full-time job, and personal life. She is a passionate advocate for multi-passionate entrepreneurship and aims to share her expertise with the world.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/finding-synergy
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In this deeply inspiring episode of the Rebel CEO podcast, host Breeanna Kay sits down with one of her best friends, Vanessa Ford. Vanessa shares her experience in the U.S. Army, where a spinal cord injury almost ended her mobility. Told that she would never walk again, Vanessa talks about the miraculous turn of events that began with a mysterious chaplain's prayer. This episode speaks on the impact of faith, community, and resilience, highlighting how Vanessa overcame emotional and physical hurdles.
Vanessa discusses the process of recovery, from her time in a wheelchair to walking with a cane, turning around her misfortune into a powerful dialogue of hope and perseverance. She shares how developing a second-chance mindset has allowed her to live a fulfilling life, despite lingering health conditions. The episode also explores actionable advice for anyone dealing with mental health struggles or significant life changes, emphasizing the importance of community, therapy, and personal joy. With keywords like "resilience," "faith," and "inspiration," this episode promises listeners a moving account of what it means to truly live life to its fullest.
Key Takeaways: Miracle of Faith: Vanessa shares her spiritual journey from feeling spiritually dead to finding peace through prayer. Resilience in Recovery: Overcoming a severe spinal cord injury and other health challenges, Vanessa's story is one of unbelievable resilience. Living for Others: Vanessa emphasizes the importance of living a life dedicated to helping others as a route to finding personal joy and meaning. Practical Advice: From therapy to community support, Vanessa provides actionable tips for anyone struggling with depression or significant life changes. Joy in Small Things: Decorating her cane and finding joy in simple pleasures exemplify Vanessa's positive approach to daily life. Notable Quotes: "I think that if I go back to who I was before, that I am not the person that I was back then." - Vanessa Ford "I had this emptiness, and I kept trying to find it constantly, but I didn't know what I was even searching for." - Vanessa Ford "Isolation is your biggest enemy. Get around other people." - Vanessa Ford "I have a joy, and I live my life for other people. Before, I lived my life for myself." - Vanessa Ford "I have to judge myself based on me, and that's okay." - Vanessa Ford Resources: Vanessa's Instagram: @VaFord1 IF YOU'RE STRUGGLING WITH SUICIDAL THOUGHTS, PLEASE CALL THE SUICIDE AND CRISIS HOTLINE AT 988 About the Guest:Vanessa Ford: Vanessa Ford is a resilient and inspiring individual known for her incredible journey of recovery and transformation. A follower of Jesus, Vanessa served in the U.S. Army, where she endured a life-changing spinal cord injury during a mission in Afghanistan. Despite being told she would never walk again, Vanessa defied the odds through determination and faith. Today, she is a sourdough bread baker, traveler, and motivational woman who strives to live for others. Vanessa shares her story to inspire anyone facing life’s toughest challenges.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/finding-purpose
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This episode of the Rebel CEO podcast featuring Abbey and Courtney, co-owners of Duo Collective. They speak on the importance of branding and SEO for small businesses and share their journey from the burnout of corporate agency life to the fulfilling road of entrepreneurship. Hosted by Breeanna Kay, an elopement photographer and videographer, this episode offers an honest conversation about the challenges and triumphs of building a business that aligns with your true self.
Abbey and Courtney discuss their approach to branding, emphasizing the crucial step of starting with a solid foundation before moving on to the more exciting visuals. They share the power of aligning your brand’s core values with your business strategies and explore how SEO and branding are intricately linked. Learn about their major shifts in business focus, the importance of showing up authentically in your marketing efforts, and actionable tips on when and how to pivot your brand. Listen in to understand how branding and SEO work hand in hand to make your business more discoverable and credible online.
Key Takeaways: Start with the Core: Building your brand's foundation is crucial before moving on to visuals. Your mission, vision, and brand voice guide your overall strategy. Branding vs. Marketing: Understand that branding is your business's consistent foundation, while marketing is the active effort to reach your audience. Power of Authenticity: Show up in your marketing channels as authentically as possible. It will resonate more with your audience and provide longevity to your brand. Indicators for Rebranding: If your current brand leaves you uninspired or doesn’t reflect your business anymore, it might be time for a rebrand. SEO and Branding Connection: Both should work cohesively. A strong brand builds credibility and authority, which are essential for effective SEO. Notable Quotes: “If someone asks to see your website and you don't want to show them your website… that's a sign.” “Branding is your foundation. It's your identity, your values, your mission statement, your core audience.” “Give yourself permission to show up on that channel however you want to.” “What's the point of having this beautiful brand if no one can find it?” “You need to do what's right for you and your own brand, not just follow what everyone else is doing.” Resources: Duo Collective Website: duocollective.com Podcast: Duo On Air Instagram: @duo.collective Free Brand Basics Worksheet Newsletter Signup: Available through the Duo Collective website Duo on Air Podcast Episode on Pivots About the Guests:Abbey and Courtney are the dynamic duo behind Duo Collective, an organic marketing agency based in Minneapolis. After spending a decade honing their expertise at large marketing agencies, they decided to channel their skills into helping small businesses thrive. Abbey specializes in analytics and SEO, whereas Courtney brings the creative flair as the design expert. Together, they have transformed the landscape for independently owned brands through their unique approach that merges strategic SEO with compelling branding. Abbey and Courtney are moms and avid dog lovers, balancing their entrepreneurial ventures with engaging personal lives.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/small-business-branding
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On the day of this episode's release, September 12, 2024, Bree marks the five-year anniversary of her sister Audra's passing with an epiosde that takes a look at domestic violence and its ripple effects on survivors and families. Through heartfelt interviews with coach Dani Jackson, spiritual teacher Nichole Sylvester, and her own mother, Christy Poppe, Bree unfolds a narrative of resilience, healing, and the urgent need for awareness around domestic abuse.
This episode is not just a narrative on domestic violence but a call to action, a plea for awareness, support, and healing. Listen to the full episode to gain a deeper understanding of the struggles and triumphs of those affected by abusive relationships.
The episode kicks off with Bree sharing a voicemail from Audra, setting an emotionally charged tone that underscores the weight of the discussion. Dani Jackson then joins Bree to recount her experience in a toxic relationship, offering listeners invaluable advice on recognizing red flags, the importance of support systems, and how to rebuild after leaving an abusive relationship. Dani's insights are practical and empowering, making her segment a vital resource for anyone affected by domestic abuse.
Nichole Sylvester's interview adds depth to the discussion with her narrative of overcoming generational trauma and abuse. She shares the horrific episode leading to her escape from an abusive relationship and her journey towards spiritual healing. Nichole underscores the complexities of leaving an abusive situation and emphasizes the importance of reconnecting with one's inner strength. Her transformative advice on spiritual connectivity and self-worth is both inspiring and actionable for listeners seeking their path to recovery.
To end the episode, Bree has a candid and heartfelt talk with her mother, Christy Poppe, where they talk through the impact losing a loved one to domestic violence has had on them as individuals and as a family.
Key Takeaways: The importance of recognizing red flags and patterns of abusive behavior early in relationships. Emotional and financial hurdles often prevent victims from leaving abusive situations immediately. Support systems play a pivotal role in helping victims recognize their worth and take steps toward safety. The deep-seated impact of generational trauma can shape relationship dynamics and personal choices. Healing and rebuilding life after abusive relationships require reconnecting with inner strength and spiritual guidance. Notable Quotes: "It wasn't until I really came to terms and looked at how I was living, I was like, I don't want to be this person." - Dani Jackson "Imagine your six-year-old self, if she saw you in this relationship now, what would she say?" - Dani Jackson "There's a part of you that has never been tarnished or broken by anything that's happened to you." - Nicole Sylvester "Take every day, I would say one day at a time, but I changed it to one breath at a time." - Christy Resources: National Domestic Violence Hotline - 800-799-7233 Dani Jackson on Instagram: @lovedanijackson Dani's Podcast - Heal from Toxic Relationships Nichole’s Podcast - Miracle Minded Nichole’s Website: nicholesylvester.com Christy Poppe on Instagram: @christymaepoppe Past episode Bree mentioned where she shares the story of the impact of Audra's passingCLICK HERE FOR DOMESTIC VIOLENCE RESOURCES + HELP
CLICK HERE TO GET HELP FOR ADDICTION
About the Guests:Dani Jackson: Dani is a wife and soulful healing coach dedicated to helping women rebuild their confidence and heal from past relationship wounds. An experienced podcast host, Dani devotes her platform to sharing personal and spiritual growth stories. She has firsthand experience with toxic relationships and found true healing and purpose, leading her to inspire and guide countless women through their own challenges.
Nichole Sylvester: Nichole is a spiritual teacher and intuitive life coach for women. She is a bestselling author and hosts the "Miracle Minded" podcast. Nichole has dedicated her life to helping women overcome generational patterns of abuse, addiction, and crime. Through her coaching programs, retreats, and workshops, she aids women in reclaiming their power and potential.
Christy Poppe (Bree’s Mother): Christy is Bree’s mother and has faced the tragic loss of her daughter, Audra, to domestic violence. As a massage therapist, she has shown resilience and strength, navigating her grief while continually working to provide perspective and insight into the impact of domestic violence on families.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/domestic-violence-help
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In this episode, Breeanna Kay, an accomplished elopement photographer and videographer, shares her essential tips for creating space in your life during busy seasons. Bree is no stranger to the hustle and understands the overwhelming challenges that wedding photographers and videographers face, especially in the Midwest. This episode is packed with practical advice and personal anecdotes aimed at helping you manage your workload effectively without burning out. Bree also announces a special bonus episode dropping later this week that promises to be impactful.
Bree emphasizes the importance of clearing physical space as the first step to creating more mental and emotional room. By decluttering your surroundings, you can significantly reduce stress and anxiety. The conversation transitions into setting boundaries, not only with clients but also within your own schedules. Bree offers practical strategies such as adjusting turnaround times and communicating these boundaries to clients to manage expectations effectively.
Furthermore, Bree underscores the necessity of setting intentions and goals to avoid wasting time on unimportant tasks. She discusses the benefits of nourishing both your mind and body through activities that bring joy and relaxation, such as hitting the gym or taking spontaneous personal days. The episode concludes with actionable advice on outsourcing, both in professional work and personal life, to maintain a balanced and sustainable workflow during busy seasons.
Key Takeaways: Clearing Physical Space: Decluttering both your workspace and personal space can enhance focus and reduce anxiety. Setting Boundaries: Establish clear guidelines for communication and turnaround times with clients to manage expectations and reduce stress. Intentions and Goals: Prioritize tasks that align with your long-term goals, even during busy seasons. Nourishing Mind and Body: Engage in activities that replenish your energy and well-being to avoid burnout. Outsourcing: Delegate tasks that don't require your personal touch to maintain a balanced workload. Notable Quotes: "If you're sitting at your desk and you're looking at a mess on all sides of you, then you are going to just stay in that state of anxiety." - Bree "Set some freaking boundaries… let your couples know if you have a clear boundary set." - Bree "Remember that small steps can still make a big impact. Just do a little bit here and there." - Bree "You can look at what you enjoy in your business and what you don't enjoy and start phasing out of putting all of your time and energy into these little tasks." - BreeBREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/busy-season-tips
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In this episode of the Rebel CEO podcast, host Bree chats with Willow Lewis-Sons, founder of Design Boss Studio. This discussion dives into the power of YouTube as a business platform, SEO strategies, maintaining a work-life balance, and conquering imposter syndrome. Bree, an elopement photographer and videographer, looks to Willow for insights on effectively incorporating YouTube into her marketing plan amidst the challenge of managing multiple platforms.
Throughout the episode, Willow elaborates on the benefits YouTube offers due to its potential reach and SEO advantages. She provides a detailed account of her journey from graphic design to becoming a YouTube growth expert, highlighting the successful transformations she has helped achieve for her clients. Listeners will gain valuable knowledge on SEO intricacies, YouTube strategies, and the importance of personalized content. Additionally, Willow shares her insights on overcoming imposter syndrome, practical tips for maintaining a harmonious work-life balance, and the importance of setting boundaries as a creative entrepreneur.
Key Takeaways: YouTube as a Search Engine: YouTube is the second largest search engine globally, offering unmatched traffic potential. SEO optimization on this platform can significantly enhance reach. SEO Everywhere: Incorporate SEO not just in video titles but across thumbnails, descriptions, and channel keywords to leverage YouTube’s algorithm. Content Repurposing: Transform a single long-form video into various formats like shorts, blog posts, and social media posts to maximize content utility. Work-Life Balance: Establishing firm boundaries is vital for avoiding burnout and ensuring sustained productivity and creativity. Overcoming Imposter Syndrome: Recognize and address imposter syndrome through systematic self-assessment and tailored strategies to affirm your expertise and value. Notable Quotes: "SEO is literally all the way throughout. You need to have your SEO keywords for your channel, then you need to have your SEO keywords for each video." - Willow "We took the YouTube channel and made that the top of the funnel for the social media, creating 15 to 30 different pieces of content from each episode." - Willow "If you find the one platform that works for you, that gets you a lot of traction, then it's a matter of creating your templates and taking that platform to funnel everything else." - Willow "A lot of creative people don't necessarily have a college degree in their passion project. Does that make me less qualified? No, it doesn't." - Willow Resources: Willow on Instagram Willow's Facebook Design Boss Studio: designbossstudio.com Imposter Syndrome Assessment Guide YouTube Niche Guide About the Guest:Willow Lewis-Sons is the powerhouse behind Design Boss Studio, a digital haven where design meets function. Specializing in YouTube growth, her expertise has led clients to exponential success, including a mind-blowing 5,896% increase in YouTube traffic within five months. With a professional journey starting in graphic design back in 1997, Willow has seamlessly transitioned into social media management and YouTube consultancy. She's also a dedicated wife, mother of five adult children, and a proud grandmother, embodying a "family first" philosophy both in life and work.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/youtube-strategy
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Bree sits down with Nicole Matthews, a powerhouse in the event planning industry and founder of The Henley Company, LLC. Nicole shares her journey from working in corporate America to becoming a global event planner, detailing how she landed significant opportunities like the Olympics and Super Bowls by networking and making 'big asks'. Bree and Nicole discuss the importance of mindset shifts, focusing on how to move from competing to creating, and recognizing the value each entrepreneur brings to the table.
Throughout the conversation, Nicole emphasizes the power of networking and advocating for oneself. Using her life experience, Nicole illustrates how showing gratitude and being curious can lead to opportunities. Bree and Nicole explore practical steps for creative entrepreneurs to differentiate themselves, break free from the competition mindset, and hone in on the clients and projects that align with their passions. Furthermore, Nicole underscores the necessity of self-love and self-care for sustainable success in business, sharing her own personal stories that highlight the importance of health and well-being.
Key Takeaways: Shift from competing to creating by identifying your unique value and focusing on attracting the right clients. Use networking and 'big asks' to create opportunities and build your business authentically. Balance ambition and presence; appreciate current successes while aiming for future goals. Embrace curiosity and continuous learning to stay innovative and relevant in your field. Prioritize self-care and health as foundational to sustaining business growth and personal happiness. Notable Quotes: "Maybe it's a switch in mindset of why not me? To how do I get to be able to do that?" – Nicole "If you're not feeling gratitude, it's time to question if this is the right business for you." – Nicole "Without your health, you have nothing. Health and time are the two currencies that really define our life." – Nicole "Stay curious and keep learning. That's a really important piece of the journey." – Nicole Resources: Nicole's Book: Permission: Stop Competing and Start Creating the Life You Want to Live The Henley Company: thehenleycompany.com Nicole on Instagram: @msnicolematthewsStay tuned for more insightful episodes of the Rebel CEO podcast, where we're redefining what it means to be a leader and an entrepreneur. Join us again next week for conversations that challenge the status quo and inspire you to build a life and business that light you up. Don't miss out!
About the Guest:Nicole Matthews is the founder of The Henley Company, LLC, a global event, travel, and lifestyle concierge firm. Nicole launched the company in 2007 with a mission to help clients live life to the fullest by providing comprehensive event production, travel coordination, and personal assistance. With a profound portfolio including the 2012 London Olympics, FIFA World Cup in Qatar, and multiple Super Bowls, she also published her first book in 2014 titled "Permission: Stop Competing and Start Creating the Life You Want to Live."
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/stop-competing
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Breeanna Kay talks with Rachel Johnson, a dedicated entrepreneur and the face behind Rachel Leigh Photo, about the delicate balance between being a successful business owner and a stay-at-home mom. Rachel shares her insights into navigating the demanding worlds of professional photography and motherhood, offering wisdom on establishing boundaries, setting priorities, and self-care practices.
Rachel and Bree dive deep into how Rachel manages her photography business alongside raising her two young children. They explore strategies for maintaining a healthy work-life balance, emphasizing the importance of setting boundaries and being intentional with time. Rachel speaks about the mindset shifts necessary to juggle these dual responsibilities effectively, sharing her own experiences and the importance of recognizing and adapting to different seasons of life.
Key Takeaways: Setting Boundaries: Establishing boundaries is crucial for balancing business and family life. Rachel discusses the importance of phone time limitations and scheduling time off. Intentional Time Management: Managing your time wisely, like working during children's nap times, can help maintain a work-life balance. Value-Based Decision Making: Knowing what to prioritize, particularly when the interests of your business and family conflict. Mindset Shifts: Emphasizing the need to accept the unexpected and being adaptable in the face of challenges. Personal Well-being: Importance of holistic personal care, including nutrition, exercise, and finding hobbies outside of work to maintain mental health. Notable Quotes: "Even just having the mindset too, to tap the brakes, slow down. It's okay to be slower than the rest of the industry or the rest of the people out there. And it's okay to really just enjoy raising a family because you won't get this time back." "A boundary is something that you put in place to preserve your well being, like mental well being, your social well being, spiritual, physical." "I want my business to serve me and the lifestyle I want to live. Because you only live once, which is very cliche." "Be willing to be surprised…you will have to shift, you will have to adapt, and you may have to slow down, but those are all really amazing things." "It's okay to not be okay. There are so many things in the season you're in with juggling your passions, your business, and family." Resources: Follow Rachel on Instagram: @rachel.leigh.photo Check out Rachel on Pinterest: @rachelleighphoto About the Guest:Rachel Johnson is a seasoned photographer and entrepreneur, owning Rachel Leigh Photo. Based out of the Twin Cities, Rachel's work has been showcased in publications such as Minnesota Bride and Allure Bridals. Her journey into professional photography began in 2018 simultaneously with motherhood, offering her a unique perspective on balancing a thriving business with family life. She holds a degree in Animal Science from UW River Falls and brings a background in service and events into her photography business.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/mompreneur
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This episode is a little different than the norm, ft. host Breeanna in a solo session where she tackles what's holding you back from reaching the next level. Bree shares her firsthand experience in overcoming limiting beliefs, dealing with fear and resistance, and embracing vulnerability to achieve growth.
Bree also dives into the significance of knowing oneself on a soul level and having a clear vision for personal and professional growth. With a rejuvenating retreat in Bali planned for May 2025, she invites you to explore inner work and cultural experiences aimed at making lasting core memories. Each segment of this podcast serves as a guide for Rebel CEO's to break free from their comfort zones, redefine their path to success, and live a life in alignment with their true selves.
What it's like to visit a Balinese healer - Youtube video referenced in this episode*** LADIES, SIGN UP HERE FOR THE WOMEN'S WELLNESS RETREAT, HAPPENING IN MAY OF 2025 IN BALI! ***
Key Takeaways:Identify Limiting Beliefs: Recognize and reframe limiting thoughts that hinder personal and professional growth.
Deal with Fear and Resistance: Understanding that staying in your comfort zone prevents growth and how to take courageous steps forward.
Embrace Vulnerability: Being open to failure and showing your true self are crucial for development and success.
Soul-Level Self-Knowledge: Knowing who you are and what truly makes you happy helps in aligning your actions with your goals.
Having a Vision: Creating a clear, compelling vision for your future can help guide your steps and keep you motivated.
Notable Quotes:"Those limiting beliefs literally do what it sounds like they do. They limit you, and they limit the progress that you can make."
"Our brains identify anything that's new or scary as unsafe."
"Nothing can give you icky energy quicker than being somebody who shows two different sides of themselves."
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/next-level
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*** LADIES, SIGN UP HERE FOR THE WOMEN'S WELLNESS RETREAT, HAPPENING IN MAY OF 2025 IN BALI! ***
In this episode. Bree sits down with Lydia Swedberg, an accomplished cinematographic photographer, to unravel the journey of turning dreams into reality. Lydia, who began her photography career at an astonishingly young age, shares how she chose her passion over a conventional education path and crafted a flourishing business directly out of high school. This episode dives deep into the challenges she faced, the importance of self-belief, and the vital role of surrounding oneself with the right people.
Lydia discusses the hustle of balancing a full-time career while still being a full-time student, and how she overcame societal expectations to follow her passion. She highlights the importance of self-cheering and celebrating personal achievements, especially when external validation seems scarce. Bree and Lydia share profound insights on the significance of mental health and creating a supportive environment for growth. They also touch upon the transforming power of aligning personal and professional goals, and how treating your business with love and respect can pay dividends in success and fulfillment.
Key Takeaways: Balancing Business and Education: Lydia shares the struggles and triumphs of managing a full-time business while still in high school. Self-Celebration: The importance of recognizing and celebrating one’s own achievements, especially in the absence of external validation. Mental Health: Discussion on dealing with anxiety, seasonal depression, and the importance of creating a supportive environment. Aligning Goals: How aligning personal and professional goals can lead to authentic success and happiness. Support Systems: The value of surrounding oneself with supportive and inspiring individuals to foster growth and self-belief. Notable Quotes: "If they're cheering for me, like, girl, stand up, you gotta cheer for yourself too." – Lydia Swedberg "I knew that my favorite cheerleader is myself because she's the only one who truly gets it." – Lydia Swedberg "You realize so much quicker that you're living your dreams when you don't have people behind you telling you that you aren't." – Lydia Swedberg "You cannot heal in the environment you got sick in." – Lydia Swedberg "Being your own boss and your own coworkers and your own employee is a very lonely thing." – Lydia Swedberg Resources: Lydia Evelyn Photography on Instagram Lydia's websiteDive into this episode to be inspired by Lydia Swedberg's journey of resilience, creativity, and entrepreneurial spirit. Listen now and join the conversation on how to achieve your dreams while staying true to yourself. Stay tuned for more insightful episodes of the Rebel CEO podcast!
About the Guest:Lydia Swedberg is a talented cinematic photographer based in the Midwest. She started her couple's photography journey at the age of 13 and shot her first wedding at the age of 15. Skipping the traditional college path, Lydia turned her passion into a full-time career right out of high school. She is known for her stunning couple photography and her remarkable ability to infuse her work with genuine emotion and artistic vision. Today, Lydia is celebrated not only for her photography but also for her inspiring entrepreneurial journey and her strong social media presence.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/career-journey
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This week, Bree connects with Jordan Wayson, the founder of Roseway Consulting, to speak about the transformative power of systems and automations for creative entrepreneurs. Jordan shares her journey from a corporate career to helping clients, especially photographers, optimize their businesses through efficient systems. This episode is a must-listen for creatives looking to elevate their client experience and streamline their business processes.
Throughout the conversation, Jordan offers insightful advice on how systems and automations can help photographers and creatives avoid burnout and grow sustainably. Bree and Jordan discuss practical steps for setting up standard operating procedures (SOPs) and inquiry processes, even without expensive CRM systems. Jordan emphasizes the importance of maintaining a personal touch and avoiding the robotic feel often associated with automation. Listeners will gain valuable tips on creating a seamless client experience that builds trust and repeat business, making this episode essential for any service-based entrepreneur.
Key Takeaways: Transformative Power of Systems: Implementing systems and automations can significantly enhance client experience, allowing businesses to scale more effectively. Starting Simple: You don’t need expensive CRM tools to begin automating your business processes; even basic tools like Google Docs and email schedulers can make a big difference. Maintaining Personal Touch: Automations should reflect your personal voice to avoid coming off as robotic, ensuring clients feel valued and understood. Effective Inquiry Process: Prioritize setting up a streamlined inquiry process to make strong first impressions and manage client expectations effectively. Long-term Benefits: Proper systems save time, reduce overwhelm, and allow for scaling your business while maintaining high-quality client interactions. Notable Quotes: "A lot of my clients are really successful because they do show who they really are and therefore I believe they attract people that are like them." - Jordan Wayson "I feel like in my experience, creatives and photographers, they kind of push back on systems and automations. They hear that word and they're like, I don't know if I want that." - Jordan Wayson "If you want to scale as a photographer or simply just elevate your client experience, systems and automations are the way to go." - Jordan Wayson "Any written communication, make it how you speak. Don’t, you know, if you're not a super polished person, don't write a super polished email." - Jordan Wayson Resources: Roseway Consulting - Jordan's consulting website. Instagram: @systemswithjordan Quiz: "How Creative Are You Really?" About the Guest:Jordan Wayson is the founder of Roseway Consulting, a firm specializing in systems and automations tailored for photographers and creatives. Since its inception in June 2021, she transitioned from a full-time corporate insurance role to entrepreneurship, rapidly scaling her services to include online business management. Jordan's expertise has empowered clients by streamlining workflow processes, optimizing marketing strategies, and enhancing client growth. In addition to her professional endeavors, Jordan is a military spouse and mother of three, residing outside of Columbus, Georgia.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/systems-automations
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Breeanna reconnects with her longtime friend Ariane. They explore Ariane's transformative journey from a university graduate to an experienced traveler and yoga instructor. Through their heart-to-heart conversation, listeners gain insights into the profound impact travel and yoga have had on Ariane’s personal and professional growth. Ariane details her adventurous forays into different cultures, how she overcame significant personal challenges, including contracting an STD while traveling solo, and found solace and purpose in her journey.
Ariane elaborates on how she integrates her passion for travel and yoga into her career by organizing international travel retreats. These retreats are designed to offer a mix of relaxation, exploration, and yoga, creating a balanced, enriching experience for participants. She shares inspiring stories from her retreats, underscoring the emotional and spiritual benefits of stepping out of one's comfort zone. Bree and Ariane also discuss the importance of finding grounding practices that support mental and physical well-being while traveling, citing real-life anecdotes and practical advice for aspiring travelers and yoga enthusiasts.
Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Personal Growth Through Travel: Ariane shares how solo traveling and experiencing different cultures profoundly impacted her personal development. Overcoming Challenges: She opens up about dealing with contracting genital herpes, combating feelings of unworthiness, and finding acceptance and strength through vulnerability. Integrating Passion and Career: Ariane discusses how she merges her love for travel with her professional life by leading international yoga retreats. Daily Practices for Grounding: Highlighting rituals such as using essential oils, practicing yoga, and wearing her St. Christopher pendant, Ariane emphasizes the importance of daily grounding practices. Purpose of Life: A meaningful reflection on finding happiness, health, and connection in life, complemented by personal and professional anecdotes. Notable Quotes: "None of this matters. Arianne, stop worrying. Stop feeling so anxious." "I felt everything melt away. It just dripped right off of me. All of that worry, all that stress, just totally dissolves." "The purpose for us all is to just be happy, to be as healthy as we feel, so that we can lead a happy life and to connect with other people." "We can travel on a bigger trip to kind of get yourself out of any rut that you might be feeling that you're in." "Romanticize your own life and see your life with fresh eyes…it can bring you a different sense of ingenuity when you come back home." Resources: Habitual Yoga Space Website Habitual Yoga Space on Insta: @habitual.yoga.space Ayurvedic Clock + Circadian Rhythm Freebie Doterra Essential Oils About the Guest:Ariane is a yoga instructor and traveler with an educational background in sociology and Spanish from the University of Minnesota. She has lived and traveled extensively, including residencies in Colombia, Australia, and various parts of the USA. Ariane runs "Habitual Yoga Space" in Eau Claire, Wisconsin, offers yoga classes, and leads international yoga retreats to destinations such as India, Thailand, and Greece. Her journey is marked by personal growth through solo travel and overcoming significant challenges, which she openly shares to help others find their own path to healing and self-discovery.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/travel
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Bree interviews Val Casola, a seasoned copywriter whose expertise is in blending research and poetry to create persuasive and emotive brand messaging. Val offers invaluable advice on transforming mundane website copy into captivating narratives that resonate deeply with ideal clients.
Throughout the conversation, Val talks on the significance of understanding your ideal client's pain points and transforming them into messages of empowerment. She shares her unique approach to copywriting that taps into emotional storytelling, breaking traditional rules to make content not just informative but also evocative and impactful. Val also provides practical tips on integrating your brand voice into copy succinctly and authentically, ensuring your business stands out in a crowded digital landscape.
Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Understanding Pain Points: Know your client's challenges and flip them into empowering messages to establish trust and connection. Unique Brand Voice: Infuse your personality and values into your copy, flipping the focus to how you want your ideal clients to feel. Creative Copy Techniques: Don’t shy away from breaking traditional rules, such as using emotional storytelling or unique formats like letters. Clarity and Specificity: Replace overused and vague phrases with specific, story-driven language that clearly conveys your brand’s unique value. Voice of the Customer: Engage in voice of the customer research to incorporate your client's language and ensure your copy resonates with them. Notable Quotes: “It's really not about doing playful things. It's about knowing who your customer is and understanding what they want to hear and what they need to hear.” - Val Casola “When you can articulate your ideal client's challenges and struggles back to them, you're creating a really incredible amount of trust.” - Val Casola “Don't be afraid to play with structure and form. If you're feeling called to communicate with your ideal client in some way, just give it a try.” - Val Casola “You want to make sure that your copy is skimmer-friendly… making sure that what's popping off the page is relevant information.” - Val Casola “If you feel like you have bland or non-magnetic copy, check if it’s something your ideal client can identify with.” - Val Casola Resources: Val Casola’s Website: valcasola.com Val Casola on Instagram: @valcasolawrites Copy Shop Voice of the Customer Research Guide / Data BankDon't miss this insightful episode filled with actionable copywriting tips and strategies. Subscribe to the Rebel CEO podcast and stay tuned for more episodes that equip you with the tools to become a successful entrepreneur.
About the Guest:Val Casola
Val Casola is a copywriter and brand storyteller with over eight years of experience in the industry. Specializing in crafting compelling messaging for coaches and creatives, Val infuses her copy with research-backed insights and poetic inspiration. Her work has successfully helped corporations and small businesses generate over $500k in revenue. Val holds a bachelor’s and master’s degree in rhetoric with a concentration in persuasive writing and has notable experience in fiction, poetry, and screenplay writing. She transitioned from corporate social media and nonprofit fundraising to launching her own copywriting business in 2021.BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/website-copy-photographers
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In this episode host, Breeanna, dives deep into web design and branding strategies with her special guest, Leelou, founder of Studio Leelou. Leelou shares her journey from a wedding photographer to a graphic design entrepreneur, providing valuable insights on creating effective and aesthetic websites that magnetize ideal clients.
This episode is filled with actionable advice on leveraging branding to create memorable digital experiences, utilizing effective Calls-to-Action (CTAs), and the importance of a well-crafted About Page. Leelou stresses the significance of understanding your target market and simplifying navigation to enhance user experience. Whether you're a seasoned professional or new to the industry, discover how to transform your website into a high-converting platform with expert tips from Leelou.
Click here to figure out your Manifesting Superpower by taking my brand new quiz!!! Key Takeaways: Branding for Client Attraction: Understand your target market through mood boards to design a website that resonates with their lifestyle and preferences. Calls-to-Action (CTAs): Ensure CTAs are present on every page of your website to keep potential clients engaged and lead them to your contact form. Effective Contact Forms: A shorter, simpler contact form can boost conversion rates by reducing friction in the initial client interaction. Importance of the About Page: Highlight personal stories, photos, and lifestyle elements to strengthen connections with potential clients. Mobile Optimization: With 60% of users accessing websites via mobile devices, ensure your site is just as functional and appealing on mobile as it is on desktop. Notable Quotes: "You want them to jump on your website and be like, this is so aesthetic and so beautiful. I want to like package this up and take it home." "Just because something is memorable doesn't mean it's converting really well, which is something that we need to think about." "Keep changing the one-liner for your CTA throughout the website so it doesn't get lost." "If someone's reaching out to you and they feel like they don’t know you, it's going to feel scarier to reach out." "It's really important to make sure that your contact button is super visible." Resources: Leelou's Social Media: @studioleelou Leelou's Website: Studio Leelou Contact Email: [email protected] About the Guest:Leelou is the founder of Studio Leelou, a graphic design studio focusing on branding, websites, templates, and guides tailored for photographers and videographers. With a background in wedding photography, Leelou transitioned to design, earning a bachelor's degree in Communication and Design. She has significant experience speaking at workshops like the Unrealistic Workshop in LA and the Wedding Photography Summit. Her work has included collaborations with industry leaders such as Joy Zamora, Cara Mia, Jennifer Moher, and Ginger's Eyes.
BREEANNA KAY'S INSTAGRAM: @breeannakayphotography
REBEL CEO INSTAGRAM: @rebel.ceo.podcast
BREEANNA KAY'S WEBSITE: breeannakay.com
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/website-tips
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