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While you can read a book about marketing, the juicier conversation is WHAT is working right now in B2B marketing? Ashley McGovern, a content marketer for Realync and host of the 2 Pizza Marketing podcast, breaks this down for us on this bonus episode.
No surprise, but thought leadership is definitely one of the ingredients in this recipe, but there are so many more building blocks to consider as you seek success.
Listen to this episode and learn what's working, how she's approaching this with her team, how your target audience's preferences and day to day life can affect what type of marketing shines or flops, and lessons learned along the way.
I learned a ton talking with Ashley and know you will too!
Go subscribe to Ashley's podcast! And connect with her!
https://www.2pizzamarketing.com Apple: https://podcasts.apple.com/us/podcast/2-pizza-marketing/id1643386802 Spotify: https://open.spotify.com/show/2LeRBkoioAASpt72Kj0xmo Follow the podcast on LinkedIn Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashley-mcgovern-us/ -
Ever wondered how to leverage LinkedIn beyond basic networking?
In this revealing episode of Marketing Deconstructed, Ali Schwanke pulls back the curtain on her innovative LinkedIn strategies that are reshaping the way we think about sales and marketing outreach.
From adopting a fresh mindset to harnessing the power of connections, comments, and content, Ali shares invaluable insights that promise to transform your LinkedIn experience.
Tune in to uncover practical tips and a special tool that might just be your LinkedIn game-changer.
If you're wanting to sync LinkedIn with your HubSpot sales and marketing, check out the related HubLead video here: https://youtu.be/mozUiYiYidE.
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Unlock the secrets to a successful podcast in this episode of Marketing Deconstructed. We're breaking down the components of an effective podcast, with special insights from seasoned podcast systems coach, Joe Casabona.
Joe brings years of experience in not just running podcasts, but enhancing their quality and impact. This episode dives into the core problem many companies and podcasters face, from consistency to lack of engagement.
We'll cover:
The importance of strategy first Tips for engaging and retaining listeners Strategies to streamline your podcasting process Lessons learned in pivoting a show name/brand Why pre-planning is the time saver you need mostReady to transform your podcast from just another show to a targeted, marketing powerhouse? This episode will give you plenty to think about.
Free resources from Joe at https://podcastworkflows.com/ali
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Are your podcasting efforts not translating into leads? Let's dive into practical solutions in this episode of Marketing Deconstructed.
In this episode, I'm tackling the essential question: How do you effectively generate more leads from your podcast?
We'll explore:
How to use your podcast as a networking tool to engage ideal clients. The importance of having a clear, compelling call to action for your listeners Strategic tips for integrating your podcast into your broader marketingDon't miss the free Podcast Lead Generation Worksheet available exclusively to our email subscribers. Join the list for this and more invaluable resources.
Hosted by Ali Schwanke, Founder of Simple Strat,
https://www.linkedin.com/in/alischwanke
Join the email list today
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How do you effectively promote a podcast on social media?
Nobody wakes up eager to consume content without a purpose. That’s why today’s episode isn’t just about promotion—it’s about connection.
Learn how to think about promoting your podcast on social and why platform-specific strategies are key.
Join me as we discuss creating engaging content snippets, leveraging network effects, and making your podcast a part of your audience’s daily social media experience. Plus, I’ll break down five actionable strategies you can start implementing today to enhance your podcast’s visibility and engagement online.
Hosted by Ali Schwanke, Founder of Simple Strat,
https://www.linkedin.com/in/alischwanke
Get the free resources and new episodes! Join the email list today.
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Should you be using cold email as a marketing tactic? It's a common question and one that should be answered carefully. Learn what you need to do in order to succeed if you choose to embrace cold email and what to watch out for so you don't embarrass your company.
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Discover what to expect, why you should listen, and what's to come. If you're an entrepreneur, business leader, or generally curious about how to grow your company with better marketing and sales, this is one you don't want to miss. Hosted by Ali Schwanke, founder of Simple Strat, Multipley and host of HubSpot Hacks.
