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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00📰 Main NewsChat GPT Search - 3:40Changes to Google partner free ad credit promotions for new clients - 9:03More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28🔥 Take of the Week - 22:03⚡ Lightning Round ⚡ Paid - 23:24Organic - 37:30Social - 43:48⚙️ Working hard, or Hardly Working - 48:14🔎 ICYMI - 50:31🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15
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This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads.Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-OVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew Google Ads Business Links Asset Type - 4:45Biggest Ad Revenue Quarter Ever - 8:24Google is Sunsetting Call Ads - 11:34🛠️ Cool Tool - 14:26🔥 Take of the Week - 14:56⚡ Lightning Round ⚡ Paid - 16:39Organic - 34:41Social - 49:24⚙️ Working hard, or Hardly Working - 53:07🔎 ICYMI - 54:45🧠 Must Read Marketing Article of the Week - 55:50 🎉 Shootin' The Heck - 57:28
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data.Start now - https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsUpdated on PMAX and regular shopping campaigns - 5:07Google is giving people more opportunities to use travel feeds in search ads- 8:45Big News Over in Googleland - 1035🛠️ Cool Tool - 25:33🔥 Take of the Week - 16:18⚡ Lightning Round ⚡ Paid - 17:34Organic - 27:04Social - 39:33⚙️ Working hard, or Hardly Working - 45:17🔎 ICYMI - 46:18WTH - 47:18🧠 Must Read Marketing Article of the Week - 50:35 🎉 Shootin' The Heck - 53:27
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This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGross Profit Optimization - 4:37 Meta is now testing the ability for businesses to turn off comments on their ads - 9:26Google Shopping is getting a transformation - 10:38🛠️ Cool Tool - 14:34🔥 Take of the Week - 15:05⚡ Lightning Round ⚡ Paid - 17:04Organic - 26:21Social - 44:49⚙️ Working hard, or Hardly Working - 50:35🔎 ICYMI - 53:02🧠 Must Read Marketing Article of the Week - 54:29 🎉 Shootin' The Heck - 56:39
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews.
Thank you Adzviser for sponsoring today’s show. Talk to your marketing data intuitively & analyze it affordably with Adzviser. https://adzviser.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAI Updates in Google Land - 4:51The worst thing Google has ever done - 15:20Could Google be broken up? - 20:02🛠️ Cool Tool - 25:07🔥 Take of the Week - 25:44⚡ Lightning Round ⚡ Paid - 28:21Organic - 35:59Social - 47:00⚙️ Working hard, or Hardly Working - 52:03🔎 ICYMI - 53:49🧠 Must Read Marketing Article of the Week - 54:41 🎉 Shootin' The Heck - 57:22
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This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week!
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Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBing Generative Search Rolls Out - 3:42Google Shopping Interface has been updated with Expandable Refignments -7:03🛠️ Cool Tool - 9:06🔥 Take of the Week - 9:39⚡ Lightning Round ⚡ Paid - 12:40Organic - 24:06Social - 35:44⚙️ Working hard, or Hardly Working - 43:28🔎 ICYMI - 49:33🧠 Must Read Marketing Article of the Week - 50:47 🎉 Shootin' The Heck - 53:56
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TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsTikTok launches search ad campaigns in US - 3:42🛠️ Cool Tool - 7:29🔥 Take of the Week - 8:16⚡ Lightning Round ⚡ Paid - 11:15Organic - 20:29Social - 29:26⚙️ Working hard, or Hardly Working - 36:31🔎 ICYMI - 39:18🧠 Must Read Marketing Article of the Week - 40:10 🎉 Shootin' The Heck - 42:51
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Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsExciting PMAX News -4:25YouTube is rolling out YouTube Communities experience - 9:25 🛠️ Cool Tool - 13:16🔥 Take of the Week - 15:05⚡ Lightning Round ⚡ Paid - 16:34Organic - 29:16Social - 36:28⚙️ Working hard, or Hardly Working - 38:02🔎 ICYMI - 40:06🧠 Must Read Marketing Article of the Week - 42:25 🎉 Shootin' The Heck - 44:49
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eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclockVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBREAKING NEWS Google is building toward the future for privacy centric advertising - 3:56 Google Ads is getting rid of eCPC bidding for search and display campaigns - 9:21🛠️ Cool Tool - 14:28🔥 Take of the Week - 15:14⚡ Lightning Round ⚡ Paid - 17:11Organic - 24:23Social - 31:59⚙️ Working hard, or Hardly Working - 37:17🔎 ICYMI - 40:41🧠 Must Read Marketing Article of the Week - 42:45 🎉 Shootin' The Heck - 46:40
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This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMonthly Microsoft Advertising updates - 2:32New GA4 Benchmark Data - 5:50Google is testing a new design for mobile shopping that's actually pretty cool - 7:10Cool Tool - 9:59🛠️ Cool Tool - 12:57🔥 Take of the Week - 10:47⚡ Lightning Round ⚡ Paid - 14:49Organic - 29:34Social - 39:59⚙️ Working hard, or Hardly Working - 44:46🔎 ICYMI - 47:18🧠 Must Read Marketing Article of the Week - 48:03 🎉 Shootin' The Heck - 50:50
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Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams are made of? YouTube rolls out a new targeting option that benefits creators and brands. Visit us at - https://marketingoclock.com/Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsConsent Mode NEWS - 3:03Google has new tools for tag diagnostics and tag management setup- 5:01When creating a remarketing audience for youtube. You have the option to select a video made by the creator - 6:57Google’s Legal Trouble Continues - 7:37🛠️ Cool Tool - 12:57🔥 Take of the Week - 14:24⚡ Lightning Round ⚡ Paid - 17:26Organic - 36:15Social - 47:19⚙️ Working hard, or Hardly Working - 56:13🔎 ICYMI - 59:33WTH - 1:00:49🧠 Must Read Marketing Article of the Week - 1:05:13 🎉 Shootin' The Heck - 1:07:16
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This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsThe August core update has rolled out - 3:08Meta expands ad attribution tools - 8:40🛠️ Cool Tool - 11:30🔥 Take of the Week - 12:21⚡ Lightning Round ⚡ Paid - 14:42Organic - 28:04Social - 34:03⚙️ Working hard, or Hardly Working - 37:42🔎 ICYMI - 38:59🧠 Must Read Marketing Article of the Week - 39:57 🎉 Shootin' The Heck - 41:36
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This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsDOJ may break up Android and Chrome- 2:45 Businesses not showing ads to its own employees?- 6:54🛠️ Cool Tool - 8:53🔥 Take of the Week - 9:35⚡ Lightning Round ⚡ Paid - 10:31Organic - 16:56Social - 24:54⚙️ Working hard, or Hardly Working - 28:40🔎 ICYMI - 31:14🧠 Must Read Marketing Article of the Week - 32:31 🎉 Shootin' The Heck - 34:38
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Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioritization logic within Google Ads.Visit us at - https://marketingoclock.com/Visit the Wix SEO Learning Hubhttps://www.wix.com/seo/learn?utm_source=Marketing-OCheck out Wix Studiohttps://www.wix.com/studio?utm_source=Marketing-O👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGemini has pulled a popular olympic ad - 2:43Google found guilty of being a monopoly - 3:44How productive was your Thursday/Friday last week? - 8:28🛠️ Cool Tool - 13:40🔥 Take of the Week - 14:12⚡ Lightning Round ⚡ Paid - 15:12 Organic - 23:24Social - 31:01⚙️ Working hard, or Hardly Working - 38:04🔎 ICYMI - 39:57🧠 Must Read Marketing Article of the Week - 41:16 🎉 Shootin' The Heck - 44:02
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This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclockVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSearch GPT - 3:04New features that were promised at GML are now rolling out - 6:10UPDATE from Reddit Lead Gen Forms - 13:36🛠️ Cool Tool - 15:18🔥 Take of the Week - 16:28⚡ Lightning Round ⚡ Paid - 17:54Organic - 27:11Social - 34:35⚙️ Working hard, or Hardly Working - 37:03🔎 ICYMI - 40:59🧠 Must Read Marketing Article of the Week -43:34 🎉 Shootin' The Heck - 46:45
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This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclockOr, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclockVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsCookies ARE ALIVE! - 4:54Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33Google URL shortener links will no longer be available - 14:01🛠️ Cool Tool - 17:31🔥 Take of the Week - 19:24⚡ Lightning Round ⚡ Paid - 24:28Organic - 34:09Social - 40:01⚙️ Working hard, or Hardly Working - 44:36🔎 ICYMI - 46:57🧠 Must Read Marketing Article of the Week - 47:38 🎉 Shootin' The Heck - 50:12
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Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Search Notes are DEAD! -1:10Youtube has a long list of new shorts features - 4:44Confirmed. Featured Snippet As Part Of Dynamic Ad Placement - 7:09🛠️ Cool Tool - 9:12🔥 Take of the Week - 10:18⚡ Lightning Round ⚡ Paid - 14:23Organic - 26:28Social - 36:03⚙️ Working hard, or Hardly Working - 39:48🔎 ICYMI - 42:29🧠 Must Read Marketing Article of the Week - 43:18 🎉 Shootin' The Heck - 46:29
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Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main News𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18 🛠️ Cool Tool - 11:03🔥 Take of the Week - 12:47⚡ Lightning Round ⚡ Paid - 19:37Organic - 34:00Social - 39:17⚙️ Working hard, or Hardly Working - 43:58🔎 ICYMI - 46:23🧠 Must Read Marketing Article of the Week - 49:00 🎉 Shootin' The Heck - 51:23
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Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is making some updates to election ads - 1:22Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13Microsoft has announced Property Center - 9:27 🛠️ Cool Tool - 11:31🔥 Take of the Week - 13:24⚡ Lightning Round ⚡ Paid - 15:58Organic - 24:39Social - 34:48⚙️ Working hard, or Hardly Working - 40:07🔎 ICYMI - 41:30🧠 Must Read Marketing Article of the Week - 42:27 🎉 Shootin' The Heck - 44:45
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Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsGoogle announced some updates to query matching - 1:17
Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56
June 2024 spam update - 15:13
🛠️ Cool Tool - 15:59
🔥 Take of the Week - 17:04
⚡ Lightning Round
⚡ Paid - 18:20
Organic - 25:41
Social - 35:37
⚙️ Working hard, or Hardly Working - 39:55
🔎 ICYMI - 42:21
🧠 Must Read Marketing Article of the Week - 49:08
🎉 Shootin' The Heck - 52:19
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